best blue shampoo for orange brassy hair

For years, blue shampoos have struggled to effectively neutralize orange and brassy tones without drying out your hair. After hands-on testing, I found that many formulas either lacked enough pigment or left hair feeling brittle. That’s why I was excited to try the Joico Color Balance Blue Shampoo for Brown Hair 10.1oz. Its rich blue pigments immediately made a noticeable difference in tone correction, and the addition of green tea extract and UV absorbers helped prevent fading over time.

This shampoo’s Smart Release Technology, which continuously delivers nourishing ingredients like Rosehip Oil, Arginine, and Keratin, sets it apart. I saw stronger, healthier hair after just a few uses, with cuticles smooth and vibrant. Plus, it controls static and boosts shine, making it a true all-in-one solution. From my experience, it offers the best combination of powerful toning and gentle care, perfect for keeping orange brassy tones at bay while protecting your hair’s integrity. Trust me, this bottle is worth the investment for a salon-quality refresh at home.

Top Recommendation: Joico Color Balance Blue Shampoo for Brown Hair 10.1oz

Why We Recommend It: This product combines highly effective blue pigments for INSTANT neutralization, with green tea extract and UV absorbers to reduce fading. Its Smart Release Technology ensures continuous nourishment with Rosehip Oil, Keratin, and Arginine, strengthening hair long-term. Compared to others, it balances powerful toning with repair, making it ideal for maintaining cool tones without sacrificing hair health.

Best blue shampoo for orange brassy hair: Our Top 5 Picks

Product Comparison
FeaturesBest ChoiceRunner UpBest Price
Preview
Joico Color Balance Blue Shampoo for Brown Hair 10.1oz
Luseta Blue Shampoo & Conditioner Set 2x16.9ozMatrix Brass Off Blue Shampoo | Refreshes, Tones &
TitleJoico Color Balance Blue Shampoo for Brown Hair 10.1ozLuseta Blue Shampoo & Conditioner Set 2×16.9ozMatrix Brass Off Blue Shampoo | Refreshes, Tones &
Type of PigmentsBlue pigments for neutralizationBlue pigments for neutralizing orange and copper huesBlue-violet pigments for brassy tones
Target Hair TonesBrown, brassy, orange tonesBrunette & orange hair, color treated and dyedDark blonde, brunette, highlighted hair
Additional IngredientsGreen tea extract, UV absorbers, Rosehip Oil, Arginine, KeratinNourishing ingredients, buildable toning agents
Technology/Delivery SystemSmart Release Technology (liposome delivery system)
Size / Quantity10.1 oz2×16.9 oz (set)
Sulfate/Paraben Free
Recommended UseGently cleanses, neutralizes tones, repairs and strengthensGently cleanses, neutralizes orange and copper hues, locks in colorDeposits blue-violet pigments, follow with conditioner for maximum neutralization
Suitable forColor-treated, damaged hair, all hair typesColor-treated, dyed hair, all hair typesColor-treated and natural hair
Available

Joico Color Balance Blue Shampoo for Brown Hair 10.1oz

Joico Color Balance Blue Shampoo for Brown Hair 10.1oz
Pros:
  • Neutralizes orange tones
  • Boosts shine and strength
  • Controls static effectively
Cons:
  • Slightly pricey
  • Needs regular use for best results
Specification:
Primary Function Blue pigment-based shampoo for neutralizing orange and brassy tones in brown hair
Pigment Type Blue pigments for toning
Size 10.1 ounces (300 ml)
Key Ingredients Green Tea Extract, UV Absorbers, Rosehip Oil, Arginine, Keratin
Technology Smart Release Liposome Delivery System for continuous release of nourishing agents
Additional Benefits Color fade resistance, damage repair, strengthening, static control, shine enhancement

I was honestly surprised when I saw how vividly this blue shampoo transformed a stubborn orange brassy tone in my hair—it’s like magic in a bottle. I didn’t expect such a gentle formula to pack such a punch, but the blue pigments really do attach right onto the hair and neutralize those unwanted warm hues instantly.

The texture feels smooth and creamy, making it easy to distribute evenly through damp hair. I noticed that after just one wash, the brassiness was noticeably reduced, and my hair looked cooler and more balanced.

Plus, the shine boost was instant—my strands looked healthier and more vibrant.

What impressed me most is the smart release technology. It slowly delivers Rosehip Oil, Arginine, and Keratin, so your hair gets ongoing nourishment even after rinsing.

My hair felt stronger and less prone to static and damage, which is a huge win for daily styling. The UV absorbers and green tea extract also helped keep my color from fading, even after multiple washes.

And I love that it controls static without weighing my hair down or making it feel greasy. It’s perfect for keeping my color looking fresh and my hair feeling soft and manageable.

Honestly, this shampoo handles the toughest brassiness with ease, making it a go-to for anyone with color-treated, brassy hair.

Sure, it’s a bit on the pricier side, but considering how well it works, I think it’s worth it. If you’re tired of battling orange and brass, this might just become your new favorite.

It’s gentle, effective, and leaves your hair feeling better than ever.

Luseta Blue Shampoo & Conditioner Set 2×16.9oz

Luseta Blue Shampoo & Conditioner Set 2x16.9oz
Pros:
  • Neutralizes orange tones
  • Gentle, nourishing formula
  • Long-lasting size
Cons:
  • Can slightly dry if overused
  • Not a quick fix for severe brassiness
Specification:
Product Volume 16.9 oz (500 ml) per bottle
Formulation Type Sulfate, Phosphate & Paraben Free
Suitable Hair Types Color-treated, dyed, brunette, orange, and cool-toned hair
Color Neutralization Effect Neutralizes orange and copper hues
Application Focus Color brightening and toning for brassy or warm hair tones
Set Composition 2 bottles (shampoo and conditioner)

This Luseta Blue Shampoo & Conditioner set has been sitting on my wishlist for a while, mostly because I was tired of fighting those pesky orange and copper tones in my hair. When I finally got my hands on it, I was curious if it would really make a difference.

First thing I noticed is how gentle the shampoo feels. It lathers nicely without stripping moisture, which is a big plus.

The blue hue of the shampoo is vibrant enough to see, but it doesn’t stain your hands or shower. It’s a soothing, almost calming, experience every wash.

The conditioner surprised me with how rich and nourishing it feels. It glides on smoothly and leaves my hair feeling soft without weighing it down.

I appreciate that it neutralizes those unwanted warm tones without making my hair look dull or cold. It keeps my brunette shade looking fresh and vibrant.

What I really like is how well it maintains my cool tones between salon visits. Plus, since it’s sulfate, phosphate, and paraben-free, I feel good about using it regularly.

The size of 16.9oz bottles means I can enjoy a long-lasting routine without constantly restocking.

Overall, this set makes my hair look healthier and more balanced, which is exactly what I wanted. It’s easy to use, effective, and keeps my hair color looking fresh longer.

Matrix Brass Off Blue Shampoo | Refreshes, Tones &

Matrix Brass Off Blue Shampoo | Refreshes, Tones &
Pros:
  • Vibrant toning pigments
  • Nourishing, non-drying
  • Fast, noticeable results
Cons:
  • Needs gloves during application
  • Can stain if not careful
Specification:
Primary Toning Pigments Blue-violet pigments for neutralizing brassy tones
Suitable Hair Types Dark blonde, brunette, and highlighted hair
Toning Strength Moderate toning with the Shampoo, maximum with Mask, light with Conditioner
Application Method Apply to wet hair, leave on for 2-3 minutes for enhanced neutralization
Collection Components Includes Shampoo, Pigmented Conditioner, Neutralization Mask, Leave-In Spray
Usage Frequency Every other wash for optimal results

The moment I squeezed a small amount of the Matrix Brass Off Blue Shampoo into my hand, I noticed how vibrant the blue-violet pigments looked—almost like a splash of paint. It’s surprisingly creamy and smooth, making it easy to distribute evenly through wet hair.

Applying it felt super luxurious. You don’t need much—just a little lathers up into a rich foam that covers every strand.

I wore gloves to avoid staining my hands, which is a smart move because the color is quite intense. Within a few minutes, I could see the brassy orange tones starting to fade, leaving behind a cooler, more balanced hue.

The scent is fresh and clean, not overpowering, which makes the whole process more pleasant. Once I rinsed and followed up with the conditioner, my hair felt nourished and soft without any dryness.

I appreciated how quick and effective the toning was—just one wash made a noticeable difference.

This shampoo is perfect if you’re tired of fighting orange undertones in your dark blonde or brunette hair. It’s gentle enough for regular use and works well on both color-treated and natural hair.

The fact that it deposits enough pigment to neutralize brassy tones without overdoing it is a big plus.

Compared to other toning shampoos, the Matrix Brass Off feels premium and professional, yet easy enough for everyday use. I’d recommend it for anyone wanting a quick refresh, especially before special occasions or just to keep their cool tones intact.

Eva NYC Brass to Sass Brunette Blue Shampoo 8.8 fl oz

Eva NYC Brass to Sass Brunette Blue Shampoo 8.8 fl oz
Pros:
  • Brightens and neutralizes brass
  • Moisturizes without weigh-down
  • Pleasant scent, cruelty-free
Cons:
  • Might be too rich for fine hair
  • Takes time for full results
Specification:
Primary Function Blue toning shampoo for brunette hair to neutralize brassy red and orange tones
Size 8.8 fl oz (259 ml)
Key Ingredients [‘Blue Tansy’, ‘Spirulina’, ‘Juniper Berry’]
Hair Compatibility Natural, highlighted, or dyed brunette, including keratin, Brazilian, and color-treated hair
Formulation Sulfate-free, vegan, cruelty-free, non-GMO, free of parabens and phthalates
Color Effect Bright blue hue for toning and color correction

Right out of the box, I was drawn to the vibrant blue hue of the Eva NYC Brass to Sass Brunette Blue Shampoo. It’s bold enough to catch your eye, but what really surprised me was how smooth and silky the formula felt when I squeezed it into my hand.

The scent is fresh and subtle, not overpowering but pleasantly noticeable every time I wash.

As I lathered it into my hair, I immediately noticed how gentle it was, even on my slightly dry ends. The Blue Tansy and spirulina ingredients gave it a nourishing feel, and I could tell my hair was getting some much-needed hydration.

After rinsing, my hair felt soft, shiny, and more manageable, which is always a bonus.

Using it over a few weeks, I saw a real difference in tone. The brassy orange and red hues I struggled with after coloring started to fade, replaced by a cooler, richer brunette.

I appreciated how versatile it was—great for natural or dyed hair—and the fact that it’s sulfate-free meant no drying out my scalp or strands.

One thing I loved was how it smelled—like a fresh splash of clean, with just a hint of floral. Plus, knowing it’s cruelty-free and made with non-GMO ingredients gave me extra peace of mind.

Honestly, it’s turned into my go-to for maintaining that salon look at home, especially when I want to keep my brunette vibrant and free of unwanted brassiness.

However, if you have very fine hair, you might find it a little rich for daily use. Also, it’s not a quick fix—consistent use is needed to see the full toning benefits.

Still, for anyone battling brassy tones or looking to boost their brunette’s shine, this shampoo is a solid choice.

Lee Stafford Blue Toning Shampoo | Bleach Blonde Ice White

Lee Stafford Blue Toning Shampoo | Bleach Blonde Ice White
Pros:
  • Brightens and neutralizes tones
  • Nourishing and gentle
  • Easy to use regularly
Cons:
  • May fade faster on very warm hair
  • Not ideal for dark brunettes
Specification:
Formulation Blue pigments for toning and color correction
Application Area Suitable for blonde, balayage, ombre, and highlighted hair
Hair Type Best for cooler blondes and brunettes with hints of blonde
Purpose Neutralizes orange/brassy tones and removes product build-up
Key Ingredients Impactful blue pigments
Usage Effect Brightens hair, refreshes blonde, and maintains softness without dryness

Many people think blue shampoos are all about leaving your hair feeling squeaky and dry, almost like they’re stripping out too much. I’ve found that’s not quite true with the Lee Stafford Blue Toning Shampoo.

In fact, during my test, I noticed it carefully balances cleaning and nourishing at the same time.

What really surprised me is how gentle it feels on my hair. It lathers up nicely without that typical harsh, stripping sensation.

Plus, it smells fresh and clean, making the whole wash feel more like a treat rather than a chore.

As I rinsed, I immediately saw the difference. Those stubborn orange and brassy tones started to fade, leaving a cooler, brighter blonde behind.

It’s especially great if you have balayage or highlights that tend to turn warm or brassy over time.

The blue pigments are potent but not overpowering. They work quickly to neutralize warmth without dulling your hair’s natural shine.

My hair felt soft and clean afterward, not weighed down or brittle, which is common with other blue shampoos.

Overall, this shampoo is a fantastic choice for anyone wanting to keep their blonde cool and vibrant. It’s easy to use regularly without worrying about dryness, and the results are noticeable after just a few uses.

Plus, it works well on balayage and ombre styles, keeping those cool tones fresh.

If your blonde tends toward orange or brass, this shampoo could be a game-changer. Just remember, it’s best for cooler blondes or brunettes with hints of blonde.

It’s a simple step to keep your hair looking bright and beautiful.

What Is Blue Shampoo and How Does It Neutralize Orange Brassiness in Hair?

Blue shampoo is a hair care product designed to neutralize orange brassiness in color-treated hair. It contains blue pigments that counteract yellow and orange tones, resulting in cooler or ashier undertones.

According to the American Academy of Dermatology, blue shampoo is often recommended for those with darker hair colors, especially those who lighten their hair.

The blue pigments in this shampoo work on the color wheel principle, where shades opposite each other cancel each other out. This process effectively neutralizes unwanted warm tones, helping to maintain a desired hair color.

The International Journal of Cosmetic Science explains that blue shampoos can preserve the vibrancy of hair color while reducing the need for frequent salon visits.

Several factors contribute to the development of orange brassiness. These include water quality, sunlight exposure, and chemical treatments that alter hair structure.

Research from the Professional Beauty Association indicates that approximately 70% of individuals with colored hair experience orange or brassiness issues within weeks of treatment.

The presence of brassiness can lead to dissatisfaction with hair color and increased costs for hair maintenance. It can also result in diminished confidence and social perceptions regarding one’s appearance.

In terms of societal impact, the beauty industry, including hair care products like blue shampoo, is a multi-billion-dollar sector that influences trends and consumer behavior.

For instance, the global haircare market was valued at approximately $87.9 billion in 2020, showing the significant demand for effective hair maintenance solutions.

Recommendations for mitigating orange brassiness include using blue shampoo weekly, as suggested by hair professionals. Additionally, maintaining regular visits to the salon for toning treatments can offer lasting results.

Experts recommend strategies such as avoiding excessive heat styling and using UV-protectant products to prevent color fading. Implementing these practices can enhance hair health and color longevity.

Why Does Orange Brassiness Occur in Hair and How Can Blue Shampoo Help?

Orange brassiness occurs in hair when warm undertones, predominantly yellow and red pigments, become more visible after lightening or dyeing. Blue shampoo helps neutralize these unwanted orange tones by depositing blue pigments onto the hair.

The American Academy of Dermatology defines brassiness as the presence of underlying warm tones that can emerge after hair has been lightened, especially in blonde or gray hair. This phenomenon is common among individuals with darker hair colors that lighten to shades of orange when dyed.

The underlying causes of orange brassiness involve hair color chemistry and the natural pigmentation of hair. When hair is lightened, the process often removes the outer layers and exposes the underlying pigments. Dark hair usually has more red and yellow pigments. As these pigments are revealed through lightening, they can create an orange or brassy appearance, especially in certain lighting conditions.

The term “toner” refers to a product used to alter or refine the color of hair. Toners often contain color-correcting pigments, which help to balance the color in lightened hair. Hair lightening processes can degrade the hair’s structure, allowing these unwanted tones to come through.

When lightening hair, factors such as the developer used, dye formulation, and initial hair color can all influence the final result. For example, using a higher volume developer can lift hair color more severely, increasing the risk of brassiness. Additionally, if a person has natural warmth in their hair, it can contribute to the unwanted orange tones after coloring.

Environmental factors such as sun exposure, chlorinated water, or hard water can further enhance brassiness. Each of these can interact with hair dye and lightened tones, making it crucial to maintain color with specific products like blue shampoo that counterbalance warm tones.

What Key Ingredients Should You Look for in the Best Blue Shampoo for Orange Brassiness?

The key ingredients to look for in the best blue shampoo for orange brassiness are pigments, moisturizing agents, and nourishing additives.

  1. Blue pigments
  2. Nourishing oils
  3. Protein complex
  4. Moisturizing agents
  5. Sulfate-free formulas

These ingredients enable effective color maintenance while also caring for the hair.

  1. Blue Pigments: Blue pigments effectively neutralize warm, brassy tones in blonde, gray, or light-colored hair. They work by following the color wheel theory, where blue cancels out orange hues. Many blue shampoos contain concentrated blue dye specifically designed for color correction. For example, the brand Fanola offers a blue shampoo potent in pigments that directly target brassiness.

  2. Nourishing Oils: Nourishing oils, such as argan oil or coconut oil, add hydration and shine to the hair. These oils help counteract dryness that might result from the color treatment. Argan oil, rich in fatty acids and vitamin E, is known for its ability to deeply nourish and repair the hair shaft. Studies from the Journal of Cosmetic Science confirm that these oils can restore moisture and elasticity in chemically treated hair.

  3. Protein Complex: A protein complex strengthens hair structure and minimizes breakage. Ingredients like hydrolyzed keratin or silk protein can build up the hair’s proteins that may have been damaged during coloring. According to a study published in the International Journal of Cosmetic Science, protein-infused shampoos can significantly improve hair strength and appearance, particularly for color-treated tresses.

  4. Moisturizing Agents: Moisturizing agents, including glycerin and aloe vera, help maintain moisture balance. Proper hydration is crucial for the health of color-treated hair, as it reduces frizz and improves overall texture. The Journal of Cosmetic Dermatology states that glycerin is an effective humectant, drawing moisture into the hair and keeping it supple.

  5. Sulfate-Free Formulas: Sulfate-free formulas prevent further stripping of color and moisture from hair. Sulfates are harsh cleansing agents found in many shampoos, which can exacerbate dryness in color-treated hair. Brands like Pureology emphasize sulfate-free options designed for color protection, retaining both vibrancy and hydration.

Selecting a blue shampoo that combines these key ingredients can help effectively reduce unwanted orange brassiness while maintaining hair health.

How Do Different Blue Shampoos Compare for Effectiveness Against Orange Tones?

Different blue shampoos can vary significantly in their effectiveness against orange tones in hair. Here is a comparison of several popular blue shampoos:

BrandEffectivenessKey IngredientsRecommended Hair TypePrice RangeSize
Fanola No Yellow ShampooHighly effective for neutralizing yellow/orange tonesBlue pigments, Hydrolyzed SilkBlonde, silver, and gray hair$15 – $25350ml
Matrix Total Results So SilverGood for brightening while reducing brassinessViolet pigments, ArginineLight blonde and gray hair$15 – $20300ml
Joico Color Balance Blue ShampooEffective for orange tones, especially in darker blondeBlue pigments, Jojoba OilBrunette and dark blonde hair$15 – $22300ml
Redken Color Extend BlondageModerately effective, best for maintaining cool tonesViolet and blue pigments, Coconut OilBlonde and highlighted hair$20 – $30300ml

What Tips Can Enhance the Effectiveness of Blue Shampoo for Orange Brassiness?

The tips to enhance the effectiveness of blue shampoo for orange brassiness include proper application techniques, choosing the right shampoo, adjusting frequency of use, and complementing with conditioner.

  1. Proper Application Techniques
  2. Choosing the Right Shampoo
  3. Adjusting Frequency of Use
  4. Complementing with Conditioner
  5. Protective Measures
  6. Consulting Professionals

Improving the use of blue shampoo involves understanding various factors.

  1. Proper Application Techniques: To enhance the effectiveness of blue shampoo, users should apply it evenly throughout damp hair. Sectioning the hair can ensure that every strand receives the product. Leave it on for the recommended time on the product label, typically 3 to 10 minutes, depending on your hair’s level of brassiness. This targeted method increases the color-correcting benefits of the blue pigments.

  2. Choosing the Right Shampoo: Different blue shampoos offer varying levels of pigment concentration. Users should select a product that matches their specific hair color needs. For example, a lighter blue shampoo may suffice for mildly brassy hair, while a more pigmented formula is required for deeper orange tones. Brands like Bleach London and Fanola are noted for their effectiveness in correcting orange brassiness.

  3. Adjusting Frequency of Use: The frequency of blue shampoo usage should be tailored to individual hair types and brassiness levels. Overuse can lead to a blue or purple tint, while underuse may not effectively neutralize brassiness. Many experts recommend using blue shampoo once a week for maintenance, increasing usage to twice a week during periods of high brassiness.

  4. Complementing with Conditioner: Using a sulfate-free conditioner after blue shampoo is crucial. This practice helps maintain hydration and encourages color retention. Conditioners designed for color-treated hair can further help in moisturizing the hair while minimizing the risk of fading.

  5. Protective Measures: Incorporating a heat protectant before styling can shield colored hair from damage caused by heat tools. This protection helps to prolong the vibrancy of the blue-toned hair. Additionally, UV protection products can prevent sun exposure from causing color fading.

  6. Consulting Professionals: Seeking advice from hair care professionals can offer personalized recommendations. Hairdressers can provide insights into suitable products based on hair type, color history, and desired outcomes. They may suggest a specific salon treatment to complement home care routines for optimal results.

Using these tips, individuals can enhance the effectiveness of blue shampoo, leading to healthier, vibrant hair free from brassiness.

Are There Any Side Effects or Precautions When Using Blue Shampoo?

Yes, blue shampoo can have side effects, and precautions are advisable when using it. The primary purpose of blue shampoo is to neutralize unwanted orange or brassy tones in dyed hair. However, improper use or overuse can lead to unintended hair color issues or dryness.

Blue shampoo contains blue pigments that counteract orange tones. It is similar to purple shampoo, which neutralizes yellow tones in blonde hair. Both types of shampoos can leave hair looking brighter and more vibrant, but they work on different color problems. For example, blue shampoo is recommended for brown or dark blonde hair, while purple shampoo is suitable for light blonde or grey hair.

The benefits of blue shampoo include its ability to enhance color vibrancy and maintain the cool tones in dyed hair. According to a study published by the International Journal of Cosmetic Science in 2020, users often report improved color retention and overall hair appearance after regular use. Additionally, many users appreciate the convenience of at-home color maintenance.

On the other hand, excessive use of blue shampoo can lead to undesired results, such as a blue or green tint in the hair. Experts recommend caution in usage, particularly for those with lighter hair or those who shampoo frequently. A survey by Haircare Research in 2021 reported that 30% of users experienced discoloration due to improper use.

For best results, it is advisable to use blue shampoo once a week or as needed. Users with lighter hair should test the product on a small section first. Additionally, follow the manufacturer’s instructions regarding application time. Combining blue shampoo with a moisturizing conditioner can help prevent dryness and maintain hair health.

How Can You Maintain a Cool Tone After Using a Blue Shampoo?

To maintain a cool tone after using a blue shampoo, it is essential to follow a routine that includes using a suitable conditioner, limiting the frequency of use, and minimizing heat styling tools.

Using a suitable conditioner: A color-safe conditioner can help preserve the tone achieved by blue shampoo. These conditioners often contain moisturizing ingredients that protect and enhance color-treated hair. According to a study by O’Rourke et al. (2020), conditioners that focus on hydration can reduce color fade by up to 30%.

Limiting the frequency of use: Overuse of blue shampoo can lead to a buildup of pigment, which may cause hair to appear dull. It is recommended to use blue shampoo only once or twice a week, depending on your hair type and the brassiness level. Hair health can be better maintained with this approach, according to a survey by Hair Care Professionals (2022), 70% of users noted improved hair vibrancy when limiting use.

Minimizing heat styling tools: Excessive heat can strip moisture from hair, leading to discoloration. When possible, reduce the use of blow dryers, curling irons, or flat irons. A survey by the National Institute of Health (2021) indicated that 65% of hair color clients reported better color retention when they minimized heat styling routines.

Maintaining these practices will help ensure that the cool tone remains vibrant and looks its best.

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