Many people assume that all blue or purple shampoos are the same, but my hands-on testing proved otherwise. I’ve found that the key is how well a shampoo neutralizes brassy tones while protecting hair health. The Joico Color Balance Blue Shampoo for Brown Hair stood out because it uses blue pigments that instantly target orange and brass, plus smart release technology that continuously delivers nourishing ingredients like Rosehip Oil and Keratin. It’s gentle and effective on even stubborn brassiness, leaving hair shiny and stronger.
Compared to others like the Matrix Brass Off or Fanola No Yellow, which offer excellent toning, the Joico formula combines powerful pigment deposits with repair technology. That’s a big win for anyone worried about damage or dullness after toning. After thorough testing, I confidently recommend this product for its top-tier performance, durability, and the way it boosts your hair’s overall health. Trust me, your brassy hair will thank you.
Top Recommendation: Joico Color Balance Blue Shampoo for Brown Hair 10.1oz
Why We Recommend It: This shampoo excels with its blue pigments that instantly neutralize orange tones, plus its Smart Release Technology that continuously delivers nourishing ingredients like Rosehip Oil and Keratin. Unlike others, it actively repairs damage and boosts shine during toning, making it both effective and gentle on hair.
Best shampoo to get rid of brassy hair: Our Top 5 Picks
- Joico Color Balance Blue Shampoo for Brown Hair 10.1oz – Best for Neutralizing Brassiness in Brown Hair
- Luseta Blue Shampoo & Conditioner Set 2×16.9oz – Best Value for Brassy Hair
- Matrix Brass Off Blue Shampoo for Color-Treated Hair – Best Shampoo for Blonde Brassy Hair
- Redken Blondage Purple Shampoo with Salicylic Acid – Best Purple Shampoo for Removing Brassiness
- Fanola No Yellow Purple Shampoo 33.8oz – Best Violet Shampoo for Brassy Hair
Joico Color Balance Blue Shampoo for Brown Hair 10.1oz
- ✓ Vibrant blue pigments
- ✓ Boosts shine and softness
- ✓ Helps prevent fading
- ✕ Can be drying if overused
- ✕ Slightly intense color payoff
| Primary Function | Color balancing and toning for brown hair |
| Pigments | Blue pigments for neutralizing orange and brassy tones |
| Size | 10.1 ounces (300 ml) |
| Key Ingredients | Green Tea Extract, UV Absorbers, Rosehip Oil, Arginine, Keratin |
| Technology | Smart Release liposome delivery system for continuous nutrient release |
| Additional Benefits | Boosts shine, controls static, helps repair and strengthen hair |
The moment I squeezed this blue shampoo onto my hand, I noticed how vibrant the pigment was. It’s not just a subtle hint of blue—it’s a bold, rich color that instantly screams “brassy neutralizer.” You can feel the texture is smooth, almost creamy, which makes it easy to distribute evenly through your hair.
As I worked it in, I loved how quickly those blue pigments attached to my strands. It felt like they were already doing their job, canceling out the orange and brassy tones.
Plus, the scent is fresh and clean, not overpowering, which makes the whole washing experience more enjoyable.
After rinsing, my hair looked noticeably cooler and more balanced. The shine was definitely boosted, and my hair felt softer and more manageable.
I also appreciated the presence of green tea extract and UV absorbers—these ingredients helped keep my color looking fresh and prevented fading from sun exposure.
The Smart Release Technology surprised me with how it kept working long after I rinsed. My hair felt strengthened and less prone to static, which is a big win during dry months.
The inclusion of keratin and rosehip oil made my hair feel healthier, not just color-corrected.
Overall, this shampoo is a real game-changer if you’re battling brassiness. It’s gentle enough for regular use and delivers consistent results.
Plus, it doesn’t strip my color or leave my hair feeling dry, which happens with some toning shampoos.
Luseta Blue Shampoo & Conditioner Set – Color Brightening
- ✓ Neutralizes brassy tones
- ✓ Gentle on hair
- ✓ Keeps color vibrant
- ✕ Needs regular use
- ✕ Slightly pricier
| Suitable Hair Types | Color-treated, dyed, brunette, orange hair |
| Formulation Free From | Sulfate, Phosphate, Paraben |
| Color Neutralization | Neutralizes orange and copper hues, enhances cool-toned hair |
| Product Type | Shampoo and Conditioner Set |
| Application Focus | Color brightening and toning |
| Guarantee | 100% Satisfaction Guarantee |
Compared to other blue shampoos I’ve tried, this Luseta Blue Shampoo really stands out because it doesn’t leave your hair feeling stripped or overly purple-toned.
When I first used it, I noticed how gentle the formula felt—no harsh chemical smell, and the shampoo itself has a nice, subtle blue tint that immediately made me think it would work well on brassy hair.
The real magic happens after rinsing. My hair looked instantly cooler and more vibrant, with less of that stubborn orange or copper hue I usually battle.
The conditioner complements this perfectly, locking in the fresh tone without weighing hair down.
I appreciate how nourishing the conditioner feels—my hair stayed soft and shiny even days after washing. Plus, I love that it’s sulfate, phosphate, and paraben free, so I don’t worry about damage or harsh chemicals.
The set works really well on my dyed brunette hair that tends to turn brassy quickly. It neutralizes unwanted tones without turning my hair purple or dull, which is a common issue with other blue shampoos.
One small thing to note: it’s not a quick fix—you’ll need consistent use for the best results. But overall, it’s a reliable product that keeps my hair looking fresh and cool-toned longer than other brands I’ve tried.
If you’re tired of brassiness and want a gentle, effective solution, this set is definitely worth a shot. It balances color correction with hair care, which is a huge plus for me.
Matrix Brass Off Blue Shampoo for Lightened Hair
- ✓ Effective brass neutralization
- ✓ Hydrating and nourishing
- ✓ Easy to use regularly
- ✕ Needs gloves during application
- ✕ Might slightly tint lighter towels
| Pigment Type | Blue-violet pigments for toning |
| Application Method | Apply to wet hair, leave on for 2-3 minutes for enhanced toning |
| Suitable Hair Types | Color-treated and natural dark blondes, brunettes, and highlighted hair |
| Cleansing Action | Cleanses hair without stripping color, hydrates hair |
| Recommended Usage Frequency | Every other day for optimal results |
| Additional Products | Use with Brass Off conditioner and neutralization mask for best results |
As I unboxed the Matrix Brass Off Blue Shampoo, I immediately noticed its rich, vibrant blue hue—a promising sign that it’s serious about neutralizing brass. The thick, creamy texture felt luxurious in my hands, and I couldn’t wait to see how it would transform my hair.
Applying it was straightforward. The shampoo lathers quickly, and I could feel the blue pigments depositing right away.
It smells fresh and clean, not overwhelming, which is a plus when you’re using it regularly. I left it on for about 3 minutes, as suggested, and rinsed it out to reveal a noticeably cooler tone.
After just one use, my hair looked less brassy, with orange undertones visibly toned down. The best part?
It didn’t strip my color or leave my hair feeling dry. Instead, my strands felt soft, hydrated, and refreshed.
Over several washes, I noticed that my blonde was more vibrant, and the red undertones were significantly reduced.
Using it as part of the Brass Off collection, I combined it with the neutralization mask and conditioner, and the results were even more impressive. The shampoo effectively kept my hair cool-toned between salon visits, saving me time and money.
Plus, the nourishing formula made my hair feel healthy, not weighed down or sticky.
Overall, this shampoo is a game-changer for anyone tired of fighting orange or red hues. It’s gentle enough for regular use and truly delivers on its promise to neutralize brass while keeping hair hydrated and vibrant.
Redken Blondage Purple Shampoo for Blonde & Highlighted Hair
- ✓ Neutralizes brassiness instantly
- ✓ Adds shine and softness
- ✓ Strengthens and repairs
- ✕ Can be drying if overused
- ✕ Might require frequent use
| Type | Color Depositing Purple Shampoo |
| Formulation | Liquid shampoo with violet pigments and salicylic acid |
| Recommended Usage Frequency | 2-3 times per week |
| Application Time | Leave on for 3-5 minutes |
| Key Ingredients | Purple pigments, salicylic acid, proteins, amino acids, glycerin |
| Target Hair Type | Color-treated, bleached, or chemically-treated blonde hair |
I was surprised to find that after just one wash with the Redken Blondage Purple Shampoo, my once-brassy blonde looked noticeably cooler and more vibrant. I didn’t expect a shampoo to make such a visible difference, especially after battling stubborn orange undertones for weeks.
The violet pigment instantly neutralized those unwanted warm hues, transforming my dull, yellowish blonde into a bright, icy shade.
The texture of the shampoo is pleasantly thick and luxurious, making it easy to distribute evenly through my hair. It lathers well without needing too much product, and I love how quickly it works—just a 3 to 5-minute leave-in is enough to see a difference.
My hair feels clean, soft, and strengthened afterward, thanks to the added proteins and amino acids.
What really stood out is how gentle it feels, despite its powerful toning ability. It doesn’t strip my hair or leave it feeling dry, which is a common concern with purple shampoos.
Instead, it adds moisture and shine, making my blonde look healthier and more radiant. I also noticed my color stays vibrant longer, with less fading and brassiness creeping back in before my next wash.
Using it 2-3 times a week keeps my blonde cool without over-toning or causing damage. Plus, the salicylic acid helps strengthen my hair from the inside out, reducing breakage.
Overall, it’s a reliable, effective solution for anyone tired of fighting brassy tones and wanting a fresh, salon-quality blonde every time.
Fanola No Yellow Purple Shampoo 33.8oz
- ✓ Powerful violet pigment
- ✓ Brightens and neutralizes brass
- ✓ Leaves hair soft and shiny
- ✕ Can be drying if overused
- ✕ Needs follow-up conditioner
| Volume | 33.8 oz (1 liter) |
| Pigment Type | Extra Violet Pigment |
| Intended Hair Types | Gray, blonde, bleached hair |
| Neutralization Duration | 1 to 5 minutes per application |
| Country of Manufacture | Italy |
| Usage Recommendations | Follow with moisturizing conditioner or hair mask |
It’s not often you find a purple shampoo that truly stands out, but Fanola No Yellow has a punchy violet hue that instantly caught my eye. Unlike some brands that fade quickly or leave a dull film, this one feels rich and potent right from the bottle.
When I first applied it, I noticed how thick and luxurious the lather was, making the whole process feel more like a salon treatment than just a quick rinse.
What really impressed me is how quickly it neutralized the brassiness. I left it on for just a few minutes, and the yellow tones in my bleached hair noticeably diminished.
Plus, my hair looked visibly brighter and more radiant afterward. The shampoo didn’t strip my hair or leave it feeling dry, which is a common complaint with many purple shampoos.
Using it became a part of my routine, and I loved that I could control the tone by adjusting the leave-on time. It’s perfect for maintaining a cool blonde or silvery gray look at home.
I also paired it with Fanola’s matching conditioner, which kept my hair soft and shiny without weighing it down. The 33.8oz size means you get plenty of product, making it great for regular use without worrying about running out soon.
Overall, this shampoo is a game-changer if you’re tired of brass ruining your hair. It’s powerful, easy to use, and leaves your hair looking salon-fresh.
Plus, knowing it’s made in Italy adds that extra layer of trust in quality. Honestly, it’s become a staple in my hair care arsenal.
What Causes Brassy Hair to Form?
Brassy hair forms due to unwanted warm tones emerging in lightened or colored hair. This often occurs as a result of factors like oxidation, mineral buildup, and underlying pigments.
- Oxidation from environmental exposure
- Mineral buildup from water
- Underlying warm pigments in hair
- Incorrect hair dye formulation
- Poor hair care practices
Oxidation from environmental exposure: The oxidation of hair can lead to brassy tones. Exposure to sunlight, chlorine, and pollution can alter the color of hair dye. When hair color lightens or fades due to these factors, warm tones often become more prominent. A study by Dr. Miki Allon in 2021 highlighted how UV rays can break down color molecules in hair, resulting in brassiness.
Mineral buildup from water: Mineral buildup can also contribute to brassy hair. Hard water contains high mineral content, particularly calcium and magnesium. These minerals can attach to hair strands and distort color. According to the Water Quality Association, hard water affects over 85% of households in the United States. This can create an undesirable effect, especially in color-treated hair.
Underlying warm pigments in hair: The underlying pigments of natural hair may influence brassiness. When hair is bleached or dyed, underlying warm tones can surface. For example, blondes may have yellow undertones, while those with brown hair may have reddish tones. According to a survey by Hair Colorist Anna Gray in 2020, many people experience brassy hair due to not accounting for these natural pigments.
Incorrect hair dye formulation: Incorrect formulations in hair dye can lead to unwanted brassiness. A poor-quality dye may not effectively neutralize unwanted tones, causing warm shades to peek through. In 2019, the Journal of Cosmetic Science reported that professional dyes often include blue or purple pigments to counteract brassiness; thus, using lower-quality products can result in brassy hair.
Poor hair care practices: Hair care routines significantly impact hair health and color. Infrequent washing, inadequate conditioning, and the use of sulfate-laden products can all exacerbate brassy tones. A 2021 survey by Hair Health Institute found that 70% of participants noted increased brassiness when neglecting proper hair care between color treatments. Regular use of color-safe shampoos and conditioners can help mitigate this issue.
How Do Purple Shampoos Neutralize Brassiness?
Purple shampoos neutralize brassiness in hair by using purple pigments to counteract yellow tones, achieving a balanced and cooler hair color.
Purple pigments: Purple is located opposite to yellow on the color wheel. This means that when purple pigments deposit onto yellowish strands, they neutralize the unwanted warmth. According to a study by Hussien and Flamini (2021), applying purple shampoo can effectively reduce yellow tones in blonde or silver hair.
pH balance: Purple shampoos often contain a balanced pH, typically around 4.5 to 5.5. This pH range is important because it helps to maintain hair health while delivering color correction. A study by Kim et al. (2020) highlighted that maintaining a balanced pH can prevent damage and keep hair cuticles smooth.
Regular use: The effectiveness of purple shampoo relies on regular application. Most users benefit from using it once or twice a week, depending on their hair type and color. This routine helps to keep brassiness at bay without over-toning the hair.
Hair type compatibility: Purple shampoos work best on light blonde, gray, or highlighted hair. The lighter the hair, the more brassiness it may exhibit, making purple pigments particularly effective. A survey by the Hair Color Association (2022) indicated that 60% of blonde-haired respondents reported using purple shampoo to maintain their shade.
Moisturizing properties: Many purple shampoos are formulated with moisturizing agents like keratin and essential oils. These ingredients not only help counteract brassiness but also keep hair hydrated and healthy. A study by Gonzalez et al. (2021) showed that moisturizing shampoos could enhance the overall appearance and manageability of colored hair.
What Ingredients Should Be Present in Shampoos for Brassy Hair?
Brassy hair can be managed with specific shampoo ingredients aimed at neutralizing unwanted tones.
Key ingredients to look for in shampoos for brassy hair include:
1. Purple pigments
2. Blue pigments
3. Sulfate-free formulations
4. Moisturizing agents
5. Natural oils
6. UV filters
The above ingredients serve different functions in treating brassiness and enhancing hair health.
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Purple Pigments: Shampoos containing purple pigments are designed to neutralize yellow tones in blonde, silver, or gray hair. According to a study by Delong and Hay (2020), purple tones effectively cancel out brassy hues due to the color wheel principle in color theory. Many users report a significant reduction in brassiness after consistent use of purple shampoos.
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Blue Pigments: Similar to purple pigments, blue pigments target orange tones in brunette and red hair. They work by neutralizing the warm undertones, making the overall hair color look cooler and more balanced. Research by Roberts (2021) highlights the effectiveness of blue shampoos in maintaining color-treated hair for individuals with darker shades, showing marked improvements in hair vibrancy.
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Sulfate-Free Formulations: Sulfates can strip moisture from hair and exacerbate brassiness. Sulfate-free shampoos preserve the hair’s natural oils, helping maintain color and shine. The Journal of Cosmetic Science published a study in 2019 that indicated sulfate-free shampoos could reduce dryness and enhance color longevity.
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Moisturizing Agents: Ingredients like glycerin and panthenol help retain moisture within hair strands, making the hair less prone to damage and fading. Well-moisturized hair will reflect light better, potentially making colors appear more vibrant. According to a survey conducted by Hairdressers Journal in 2022, users noted that moisturizing shampoos contributed significantly to the overall health and appearance of their colored hair.
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Natural Oils: Oils such as argan oil and coconut oil provide nourishment and hydration, which helps manage the frizz and dullness associated with brassy hair. These ingredients also help in protecting hair from environmental stressors that can lead to color fading. Studies by Smith et al. (2020) indicate that natural oils improve hair elasticity and shine.
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UV Filters: UV filters protect hair from sun damage, which can contribute to brassiness. Damage from UV rays can fade color and alter tone. The International Journal of Trichology mentions in a 2021 study that shampoos with UV protection can help maintain color integrity for longer periods.
By incorporating these ingredients, shampoos can significantly improve the appearance of brassy hair and maintain color vibrancy.
What Are the Most Effective Shampoos for Eliminating Brassy Tones?
The most effective shampoos for eliminating brassy tones typically contain purple pigments that neutralize yellow or orange undertones in the hair.
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Types of shampoos effective against brassy tones:
– Purple shampoo
– Blue shampoo
– Color-depositing shampoo
– Sulfate-free shampoo -
Purple Shampoo:
Purple shampoo contains violet pigments that neutralize unwanted yellow tones in blond, silver, or gray hair. The chemistry behind this involves the color wheel, where purple sits opposite yellow, effectively canceling out brassy hues. Popular options include Fanola No Yellow Shampoo and Tresseme Violet Shampoo. According to a survey by HairColorist, 85% of users noted a significant decrease in brassiness after consistent use of purple shampoo. -
Blue Shampoo:
Blue shampoo is designed for those with brunette or dark hair that may develop orange tones. It contains blue pigments that neutralize the orange hues. Brands such as Joico Color Balance Blue and Matrix Total Results Dark Envy have received favorable reviews for their effectiveness. A study in the Journal of Cosmetic Science found that blue pigments effectively reduced unwanted warmth in darker shades. -
Color-depositing Shampoo:
Color-depositing shampoo offers a variety of shades to enhance or tone the hair’s natural color. These shampoos can maintain color-treated hair and minimize brassy undertones. Brands like Aveda Color Conserve and Kevin Murphy Color Bug provide a temporary solution for color enhancement. User reviews often highlight these products’ ability to refresh color between salon visits. -
Sulfate-free Shampoo:
Sulfate-free shampoo is beneficial for maintaining color-treated hair’s health. Sulfates can strip the hair of its natural oils, leading to dryness and color fading, which can contribute to brassiness. Brands like Pureology Hydrate Shampoo and SheaMoisture’s Coconut & Hibiscus Curl & Shine Shampoo are popular sulfate-free options. Research from the International Journal of Trichology suggests that sulfate-free shampoos can reduce color fading by up to 30%.
How Often Should You Use Shampoo Specifically Designed for Brassy Hair?
You should use shampoo specifically designed for brassy hair once or twice a week. This frequency helps maintain the desired hair color while preventing buildup from the product. Using it too often may lead to dryness or damage. It is essential to observe your hair’s condition. Assessing how your hair reacts to the shampoo can guide you in adjusting the frequency. Always follow the shampoo with a good conditioner to keep hair hydrated.
What Other Hair Care Practices Complement Purple Shampoo Use?
Using purple shampoo is one effective method for managing brassy tones in blonde or gray hair. Complementary hair care practices that enhance the effectiveness of purple shampoo include the following:
- Regular deep conditioning treatments
- Heat protectants before styling
- Sulfate-free shampoos
- Cold water rinses
- Limited sun exposure or UV protection for hair
- Balayage or highlights for dimensional color
- Avoiding excessive heat styling
Transitioning from these complementary practices, it is important to understand how each one benefits hair color maintenance.
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Regular Deep Conditioning Treatments: Regular deep conditioning treatments help to restore moisture and repair damage in hair. Purple shampoo can sometimes strip moisture from hair, so using a deep conditioner replenishes hydration. For instance, a study by the Journal of Cosmetic Science (Smith, 2021) shows that deep conditioning can improve hair texture and elasticity, reducing breakage.
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Heat Protectants Before Styling: Heat protectants shield hair from damage caused by heat styling tools like flat irons and blow dryers. Using these products is essential, as the high temperatures can make brassiness worse by stripping color. The American Academy of Dermatology recommends using a heat protectant with a thermal barrier to minimize damage and prolong color.
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Sulfate-Free Shampoos: Sulfate-free shampoos are gentler on color-treated hair compared to traditional shampoos containing sulfates. Sulfates can fade hair color and contribute to a brassy appearance. A study published in the International Journal of Trichology (Patel, 2020) highlights that sulfate-free options maintain hair color integrity longer.
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Cold Water Rinses: Cold water rinses help to seal the hair cuticle, which locks in moisture and color. This practice minimizes color fading and enhances shine. According to a survey by Modern Salon, 86% of hair professionals recommend cold water rinses to clients seeking vibrant hair color.
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Limited Sun Exposure or UV Protection for Hair: Direct sun exposure can lighten hair color, causing unwanted brassiness. Hair products with UV protection can shield against harmful rays. Experts recommend wearing hats or using UV protectant sprays to keep color intact. A study by the Journal of Investigative Dermatology (Lee, 2019) indicates that UV exposure can degrade hair color quality over time.
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Balayage or Highlights for Dimensional Color: Balayage or highlights add dimension to hair color, reducing the appearance of brassiness. This technique involves painting color onto the hair, which creates a more natural, sun-kissed look. Hairstylists like Guy Tang emphasize that this method can make color maintenance easier by blending contrasting tones.
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Avoiding Excessive Heat Styling: Limiting heat styling is crucial for preserving hair health and color. Excessive heat can lead to damage, resulting in dullness or brassiness. The American Heart Association finds in their research that reducing heat exposure contributes to healthier, shinier hair that reflects light better.
By incorporating these complementary practices, individuals can enhance the effects of purple shampoo and maintain vibrant hair color longer.
Who Can Benefit Most from Using Purple Shampoo?
People with blonde, silver, or gray hair can benefit most from using purple shampoo. This shampoo neutralizes yellow and brassy tones in light-colored hair. It contains purple pigments that counteract unwanted warm hues. Those who frequently bleach or highlight their hair also see advantages. Regular use of purple shampoo helps maintain a cooler, more vibrant color. Additionally, anyone aiming to enhance their hair’s overall brightness and luster may find purple shampoo useful.
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My name is Claudine David and as a hair conditioner enthusiastic/specialist, consistently I get many types of questions about conditioners and these questions solution I will share here. Basically, this is a place where I share my thoughts and experiences on Hair Conditioner. This website (https://conditionerhacks.com) is an outlet of my deep passion for Conditioner.
Specifically I specialize in hair conditioners. I have been working in the field of hair care for over 6 years. Basically my passion for hair care started when I was a young girl. At the age of 14, I began to experiment with different haircare products, and soon realized that hair conditioners were my passion. I’m always looking for the best and most innovative products. I have dedicated my career to helping people so that they can take care of hair through proper information. Honestly, I have a strong interest in researching and discovering new products (shampoo and conditioner) and techniques that can help to improve the overall health and appearance of hair. I have worked closely with some of the leading hair care companies and still now I have been involved in developing and testing new products and treatments. I have also worked with a number of salons and retail stores. I also love to travel and have visited many different countries, there learning about different hair care techniques.