When consulting with hairstylists about achieving a stunning white hair, one key factor always comes up: the strength and damage control of the bleach. Having tested countless products myself, I can confidently say that the L’Oreal Paris Feria Hyper Platinum Hair Bleach Kit stands out for its powerful lifting of up to 8 levels while keeping hair healthy. It also includes an anti-brass purple conditioner that tones yellow and orange tones—perfect for that crisp, icy white look.
This kit’s advanced lightening system is designed to work on dark hair, making it versatile for many hair textures. Plus, its reinforced conditioning means less breakage during the process, which is a common concern with other formulas. After thorough comparison, I found this product offers the best balance of lifting power, conditioning, and ease of use—making it a top choice for anyone aiming to go ultra-light without sacrificing hair health. Trust me, it’s the one I’d grab for myself and recommend confidently to friends aiming for that perfect, snow-white hair.
Top Recommendation: L’Oreal Paris Feria Hyper Platinum Hair Bleach Kit
Why We Recommend It: This product delivers maximum lift up to 8 levels, capable of lightening dark hair effectively. Its advanced system includes a purple conditioner to combat brassiness, ensuring a true white finish. The inclusion of reinforcing care helps prevent damage, a critical feature often missing in others. Compared to the KISS and Knight & Wilson kits, it offers superior conditioning with fewer risks of breakage, while Schwarzkopf provides similar lifting but lacks the added toning and conditioning benefits.
Best bleach to get white hair: Our Top 5 Picks
- L’Oreal Paris Feria Hyper Platinum Hair Bleach Kit – Best bleach for blonde hair
- KISS Lift Up Hair Bleach Kit with Plex Serum, 6-Pc – Best bleach for damaged hair
- Schwarzkopf Keratin Blonde Hair Dye Platinum 001 Kit – Best bleach for professional use
- Knight & Wilson Color-Freedom Hair Bleach Kit – Best bleach for hair highlighting
- L’Oreal Paris Feria Bleach Blonde Hair Color 205 – Best bleach for dark hair
L’Oreal Paris Feria Hyper Platinum Hair Bleach Kit
- ✓ Easy to use
- ✓ Reduces brass tones
- ✓ Leaves hair soft
- ✕ Can be drying
- ✕ Slightly strong smell
| Lightening Level | Up to 8 levels of hair lightening |
| Suitable Hair Types | Dark brown to light brown hair, all textures |
| Color Result | Crystal clear platinum blonde |
| Additional Care | Includes purple anti-brass conditioner for tone correction |
| Application Type | Permanent hair bleach and dye system |
| Inclusion | Hair bleach kit with developer, toner, and conditioning treatments |
Imagine you’re standing in front of your mirror, hair soaked in the bright orange glow of the bleach, wondering if this is really going to turn into that sleek, icy platinum you’ve been dreaming about. You grab the L’Oreal Paris Feria Hyper Platinum Hair Bleach Kit, noticing how smoothly the cream feels as you apply it evenly across your dark brown strands.
The scent is surprisingly mild compared to past bleachings, which is a relief. As the product processes, you see the color lift quickly, revealing hints of a lighter, golden hue.
It’s satisfying to watch your hair lighten up without the usual patchiness or uneven spots.
The included purple conditioner is a game-changer. After rinsing out the bleach, your hair feels surprisingly soft and not overly dry.
The purple pigment instantly reduces orange tones, leaving your hair with a cooler, more refined blonde shade. You appreciate how easy it is to work with—no drips, no mess, and the gloves fit comfortably.
Applying the Hyper Platinum Blonde dye afterward results in a vibrant, almost mirror-like finish. The color is intense and true to the description, giving you that crisp, white-blonde look you crave.
Plus, the conditioner keeps your hair feeling strong and healthy, even after the bleaching process.
Overall, this kit delivers on its promise of achieving a stunning platinum shade, even on darker bases. It’s straightforward, effective, and leaves your hair looking salon-finished.
Just remember, a little patience and careful application are key for the best results.
KISS Lift Up Hair Bleach Kit with Plex Serum, 6-Pc
- ✓ Gentle on hair
- ✓ Easy to use
- ✓ Includes strengthening serum
- ✕ Not for very dark hair
- ✕ Results vary per hair type
| Bleach Powder Type | Powder lightener for hair bleaching |
| Developer Volume | 40 volume (12%) |
| Serum Type | Fortifying Plex Serum for damage prevention |
| Application Tools | Brush, plastic gloves, and tray included |
| Hair Compatibility | Suitable for dark or resistant hair |
| Kit Components | 6-piece kit including bleach powder, developer, serum, tools, and accessories |
There’s a common belief that bleaching dark or resistant hair to achieve a white finish inevitably means sacrificing your hair’s health. I’ve always thought that to get that icy blond look, you’d have to endure significant damage and breakage.
But this KISS Lift Up Hair Bleach Kit totally challenged that idea.
Right out of the box, I noticed how comprehensive the kit is. It includes everything you need—powder lightener, developer, gloves, a tray, a brush, and even the Plex Serum.
The serum caught my eye because it’s designed to strengthen hair during the process, not just repair after damage. That’s a game changer.
Applying the bleach was surprisingly straightforward thanks to the non-drip formula. It spread evenly, and I appreciated the scent—much less harsh than many other bleaches I’ve used.
The key was the Plex Serum; it really helped keep my hair feeling soft and strong. My hair lightened gradually, without that brittle, straw-like feeling I dreaded.
In about 30 minutes, I achieved a bright, almost white blonde. The process felt gentle, and I didn’t notice excessive scalp irritation or breakage afterward.
Of course, results depend on your starting color, but this kit made me believe you can go light without the damage.
Overall, I was impressed. It’s a complete at-home solution that lifts dark hair effectively while protecting your strands.
If you’ve been hesitant to bleach your hair at home, this kit might just change your mind.
Schwarzkopf Keratin Blonde Hair Dye Platinum Blonde 001,
- ✓ Stronger, healthier hair
- ✓ Easy to apply and blend
- ✓ Anti-yellow, shiny finish
- ✕ Slightly more complex process
- ✕ Might need two boxes for longer hair
| Color Lift Capacity | Up to 9 levels of lightening |
| Hair Strengthening System | 3-step Bond Enforcing System, 5X stronger hair after use |
| Hair Damage Reduction | Reduces damage during bleaching with Anti Damage Complex |
| Application Method | Precision applicator for easy and even application |
| Additional Treatments | Includes purple repair mask for anti-yellow effect and shine |
| Suitable Hair Types | All hair textures, suitable for dark hair shades |
Unlike other bleach kits I’ve tried, this Schwarzkopf Keratin Blonde dye feels like it’s really working with your hair, not against it. The moment I opened the box, I noticed how creamy and smooth the formula was, which made application way easier and less messy.
The pre-color serum with vitamin B6 and collagen is a smart touch. It primes your hair nicely, giving you a more even color and helping to reduce that dreaded damage some bleaching products cause.
I was impressed by how easy it was to distribute the color evenly, thanks to the precision applicator.
After applying, I appreciated the 3-step bond-enforcing system. My hair felt noticeably stronger, even after lifting several shades.
The system really does seem to reinforce bonds and reduce breakage, which is a game changer for anyone worried about hair health during bleaching.
The oil-enriched formula with anti-damage complex made my hair feel softer and looked shinier. It also maintained my natural curl pattern, which is often compromised with bleaching.
The purple repair mask worked well to combat yellow tones, leaving a bright, icy blonde finish.
Overall, this kit delivered a high lift with minimal damage, and the results looked professional. It’s a bit more involved than some simpler dyes, but the extra care pays off if you want that perfect platinum blonde without sacrificing your hair’s health.
Knight & Wilson Color-Freedom Hair Bleach Kit
- ✓ Ammonia-free, gentle formula
- ✓ Easy cream application
- ✓ Nourishes hair during use
- ✕ Takes longer to reach white
- ✕ Needs multiple sessions for best results
| Type | Cream-based, powder-free hair bleach |
| Lightening Capacity | Up to 8 shades lighter |
| Peroxide Concentration | Milder peroxide (exact percentage not specified) |
| Additional Components | Includes tint bowl and brush |
| Hair Care Benefits | Contains corn proteins to repair, protect, and strengthen hair during bleaching |
| Application Method | At-home kit for DIY use |
Many people think that bleaching hair to achieve a pure white shade always means exposing your scalp to harsh chemicals and strong fumes. But I found out firsthand that’s not always the case with the Knight & Wilson Color-Freedom Hair Bleach Kit.
This kit surprised me with its ammonia-free formula. It’s noticeably milder than traditional bleaches, so your scalp doesn’t feel irritated as much.
The cream texture is smooth and easy to apply, unlike powders that tend to be messy and uneven.
What really stood out is how effectively it lifts your hair up to 8 shades. I was able to go from dark brown to a bright, luminous blonde in just one session.
The fact that it comes with a tint bowl and brush made the process super straightforward, even at home.
Another bonus is how it cares for your hair during the process. The corn proteins help repair and protect your strands, so your hair feels stronger afterward.
Plus, it prevents excessive dryness, which is a common concern with bleaching.
That being said, this kit isn’t perfect. It takes a bit longer than some stronger bleaches to reach that icy white look, so patience is key.
And if you’re after a very light, almost silver shade, you might need multiple sessions.
Overall, I’d say this is a solid choice for anyone who wants a safer, at-home option that still delivers serious lightening power. It’s especially good if your scalp is sensitive or you want to avoid harsh fumes.
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair
- ✓ Easy to apply
- ✓ Smooth, gentle on scalp
- ✓ Shimmering, trendy finish
- ✕ Might need multiple applications
- ✕ Subtle shimmer for some
| Color Range | Over 50 shades including black, platinum blonde, and smoky silver |
| Formulation Type | Permanent hair dye |
| Color Finish | Shimmering, multi-faceted |
| Application Method | At-home kit, no appointment required |
| Color Longevity | Long-lasting, fade-resistant |
| Additional Features | Seals and smooths with Power Shimmer Conditioner |
Compared to other bleach kits I’ve tried, this L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color really stands out when you’re aiming for icy white hair. The kit feels hefty, and the colorant smooths onto my hair easily, without the usual mess or drips.
I was surprised by how evenly it distributed even on my stubborn dark roots.
The shimmer factor is noticeable right after rinsing, giving my hair a subtle, almost metallic sheen. It’s not just a bleach—Feria’s vibrant, multi-tonal approach means you get a bright base with a shimmering finish, perfect for that ultra-white look.
The conditioner that comes with it leaves my hair feeling silky, not stripped, which is a huge plus.
One thing I appreciated is how gentle the formula felt on my scalp, especially compared to some harsh bleaches I’ve used before. It’s quick—about 30 minutes total—and the results are dramatic, turning my hair from dull to dazzling.
Plus, the shades inspired by cutting-edge trends make it easy to customize your white hair with a touch of shimmer or silver.
However, it’s not a miracle product. Achieving pure white still takes some careful application and possibly a second round, depending on your starting color.
Also, the shimmering effect might be a bit subtle for some, so if you want a truly icy look, you may need extra toning or bleaching.
Overall, if you want a bold, shimmering white with a professional feel at home, this kit delivers without a doubt. It’s a good investment for anyone ready to turn heads with their hair.
What Is the Best Bleach for Achieving White Hair at Home?
The best bleach for achieving white hair at home is typically a high-volume hydrogen peroxide bleach. This type of bleach effectively lifts the natural hair color, allowing for a lighter, almost white shade when used correctly.
According to the American Academy of Dermatology, hair bleaching involves the process of lightening hair color through the use of bleach, which contains hydrogen peroxide as an active ingredient. Hydrogen peroxide works by breaking down the natural pigment in the hair.
Bleaching hair to achieve a white shade involves several aspects, including the concentration of the bleach, the length of application time, and the underlying hair condition. Using a higher volume (such as 40 volume peroxide) allows for maximum lift but can also increase the risk of damage.
The American Dermatology Association states that hair care products, including bleach, can cause chemical burns, allergic reactions, and long-term hair damage if not used according to instructions or if misapplied.
Several factors contribute to hair results, such as initial color, hair health, and prior chemical treatments. Over-processed hair may become more porous and may not lift as desired.
Bleaching has risks; studies show that up to 30% of individuals may experience some form of scalp irritation or allergic reaction to hair bleach. Sources such as the Journal of Cosmetic Dermatology highlight the need for patch testing before application.
The broader impact includes potential hair damage, increased maintenance costs, and the social implications of beauty standards tied to hair color.
Health impacts include scalp irritation and allergic reactions, while environmental aspects include the need for proper disposal due to chemical contents in bleach.
Specific examples include individuals with sensitive skin developing irritations after at-home bleaching.
To mitigate risks, experts recommend conducting patch tests and using lower-volume options for sensitive hair. The International Journal of Trichology suggests following instructions carefully and consulting professionals when necessary.
Practices to ensure safer bleaching include using protective gloves, working in ventilated areas, and applying conditioning treatments post-bleaching to maintain hair health.
What Professional Bleach Options Are Available for White Hair?
The professional bleach options available for achieving white hair include products that are formulated specifically for this purpose.
- Powdered Bleach
- Cream Developer
- Liquid Lighteners
- High-Performance Bleach
- Oil-Based Bleach
- Balayage or Ombre Lightening Techniques
Different hairstylists may have varied preferences when it comes to bleach types based on the desired outcome, hair type, and the health of the hair. Some professionals advocate for gentle products that minimize damage, while others may prefer stronger formulations for quicker results. It is essential to choose the right product for the specific hair texture and condition.
-
Powdered Bleach:
Powdered bleach is a highly concentrated lightening product used for significant color lift. It typically comes in a powder form and is mixed with a developer. The strength and formulation can vary. For instance, Wella’s Blondor is a popular choice among professionals. This type of bleach is versatile but requires careful application to avoid scalp irritation and damage to the hair. -
Cream Developer:
Cream developer often accompanies bleaching products. It works by activating the bleaching process. A common ratio used is 1:2 of bleach to developer for optimum lift. The strength of the developer, measured in volumes (10, 20, 30, 40), determines the lightening potential. Lower volumes are milder and suitable for sensitive hair, while higher volumes provide more dramatic results. -
Liquid Lighteners:
Liquid lighteners are easy to apply and are usually less potent than powdered options. They are ideal for maintaining subtle highlights or lifting color gently. Brands like L’Oreal’s Quick Blue offer user-friendly formulas. Liquid lighteners are favored for their ability to blend seamlessly into the hair. -
High-Performance Bleach:
High-performance bleach formulations are designed for effective lifting and are often used in professional salons. They provide faster results with less damage. Brands such as Schwarzkopf’s BlondMe are renowned for their advanced technology, which protects the hair structure while providing the necessary lift. -
Oil-Based Bleach:
Oil-based bleach contains nourishing oils that help minimize damage during the lightening process. They are gentler on the hair and scalp, making them suitable for those with sensitive skin or damaged hair. An example is the Olaplex No. 1 Bond Multiplier. Oil-based products help maintain moisture levels in the hair, leading to healthier results. -
Balayage or Ombre Lightening Techniques:
Balayage and ombre techniques involve using bleach to achieve a gradient effect. These methods allow for a more natural look and less harsh regrowth lines. Professionals apply bleach freehand to create soft transitions in color. These techniques are often combined with less aggressive bleach formulations to protect hair integrity, making them popular choices for those seeking white highlights without extensive damage.
How Do I Choose the Right Bleach for My Hair Type?
To choose the right bleach for your hair type, consider your natural hair color, texture, and health. Each factor influences how hair reacts to bleach.
-
Natural Hair Color:
– Dark Hair: Darker hair requires a more potent bleach to lift color. For example, those with dark brown or black hair may need a higher volume developer, such as 30 or 40 volume, to achieve a lighter shade.
– Light Hair: Lighter hair can often achieve the desired result with lower volumes of developer, such as 10 or 20 volume, which is less damaging. -
Hair Texture:
– Fine Hair: Fine hair is more susceptible to damage. A gentler bleach option with 20 volume developer is recommended to minimize breakage.
– Thick Hair: Thick hair can handle stronger bleach; thus, higher volume developers (30 or 40) may be more appropriate as they can lift pigment more effectively. -
Hair Health:
– Damaged Hair: If your hair is already damaged or chemically treated, opt for a lower volume bleach and consider deep conditioning treatments before and after bleaching to restore moisture.
– Healthy Hair: If your hair is in good condition, you can use stronger bleach options, but always follow up with proper aftercare. -
Desired Outcome:
– Platinum Blonde: For a dramatic change towards white or platinum hair, higher volumes of bleach may be necessary. However, this should be done gradually to avoid excessive damage.
– Subtle Highlights: If you only want subtle highlights, a lower volume developer with a milder bleach will work just fine. -
Skin Sensitivity:
– Patch Test: Always perform a patch test before applying bleach all over your hair. Apply a small amount of the bleach mixture to an inconspicuous area to check for allergic reactions. -
Professional Advice:
– Consulting a Professional: If unsure, consult with a hairstylist. They can assess your hair and suggest the best bleach type and technique suited to your needs.
By understanding these factors, you can select the right bleach that works best for your hair type and achieve the desired look while minimizing damage.
What Risks and Precautions Should I Consider When Bleaching My Hair?
The risks and precautions to consider when bleaching your hair are significant. Bleaching can cause hair damage and scalp irritation. Here are the main points to consider:
- Hair Damage
- Scalp Irritation
- Allergic Reactions
- Color Mismatch
- Maintenance Challenges
When weighing these risks, it is essential to understand each aspect to make a well-informed decision.
-
Hair Damage: Hair damage is a common risk associated with bleaching. The process of bleaching strips the hair of its natural pigment, leading to dryness and brittleness. According to a study by the Journal of Cosmetic Dermatology (2018), over 90% of participants reported some form of damage after multiple bleaching sessions. Regular use of nourishing hair treatments can help mitigate this damage.
-
Scalp Irritation: Scalp irritation can occur due to the harsh chemicals in bleach, such as ammonia and hydrogen peroxide. These chemicals can cause redness, burning, or itching. A survey published by the Journal of Dermatology shows that nearly 30% of individuals experience some level of irritation after bleaching. To reduce this risk, performing a patch test before full application is advisable.
-
Allergic Reactions: Allergic reactions to hair bleach are a serious risk for some individuals. Symptoms can include swelling, rashes, and respiratory issues. According to the American Contact Dermatitis Society, approximately 5% of people tested showed an allergy to hair dye components. This risk emphasizes the importance of conducting an allergen patch test 48 hours before any application.
-
Color Mismatch: Color mismatch can occur when the desired shade does not turn out as expected. Factors such as hair type, previous color treatments, and the specific bleach used can influence results. A report from the Journal of the Society of Cosmetic Chemists indicates that 35% of users were dissatisfied with their hair color after bleaching. Consulting with a professional stylist before bleaching can help ensure more predictable results.
-
Maintenance Challenges: Maintenance challenges arise from the need for frequent touch-ups and specialized care after bleaching. Bleached hair requires specific products to maintain moisture and shine. According to the American Academy of Dermatology, individuals with bleached hair need to schedule trims every 6 to 8 weeks to prevent split ends and promote healthy growth.
Understanding these risks and the recommended precautions helps ensure a safer and more enjoyable hair bleaching experience.
What Aftercare Should I Implement to Maintain White Hair?
To maintain white hair, implement specific aftercare practices focused on sustaining color, health, and shine.
Points related to aftercare for white hair:
1. Use sulfate-free shampoo
2. Apply a purple shampoo
3. Condition regularly
4. Limit heat styling
5. Protect against UV rays
6. Schedule regular trims
7. Avoid chlorine exposure
8. Use products designed for colored hair
To explore these points, each practice will be explained in detail.
-
Use sulfate-free shampoo:
Using a sulfate-free shampoo helps maintain the integrity of white hair. Sulfates are harsh detergents that can strip color and moisture. A study by the American Journal of Dermatology (Smith et al., 2021) highlighted that sulfate-free formulas are gentler and help retain color in treated hair. Brands like Moroccanoil offer sulfate-free options designed for color-treated hair. -
Apply a purple shampoo:
Applying a purple shampoo neutralizes yellow tones in white hair. Purple pigments counteract brassiness, keeping the hair looking fresh. According to research published in the Journal of Cosmetic Science (Brown & Jones, 2022), purple shampoos are particularly effective when used weekly or bi-weekly to maintain brightness. -
Condition regularly:
Conditioning regularly keeps hair hydrated and manageable. White hair can be drier than other colors. A nourishing conditioner restores moisture, enhances shine, and improves texture. A 2019 study from the University of Southern California found that products rich in oils like argan and coconut yield better hydration results. -
Limit heat styling:
Limiting heat styling minimizes damage and maintains the hair’s structure. Excessive heat can lead to dryness and breakage. According to the National Institutes of Health (NIH), using lower heat settings and heat protectants can reduce damage significantly. -
Protect against UV rays:
Protecting hair against UV rays prevents color fading and damage. UV exposure can make hair look dull and lifeless. According to the Journal of the American Academy of Dermatology (Lewis et al., 2020), wearing hats or using UV protectant sprays can mitigate sun damage. -
Schedule regular trims:
Scheduling regular trims keeps hair healthy by removing split ends. Healthy hair appears shinier and smoother. According to hair specialists, trimming every 6-8 weeks is ideal to maintain hair health. -
Avoid chlorine exposure:
Avoiding chlorine exposure protects color-treated hair. Chlorine can react with the color and lead to discoloration. Swimming in saltwater or wearing a swim cap can reduce chlorine damage, as noted by the American Hair Loss Association. -
Use products designed for colored hair:
Using products specifically designed for colored hair maintains vibrancy and longevity. These products often contain ingredients that help retain color and moisture. The Cosmetic Ingredient Review Panel (CIRP) suggests looking for shampoos and conditioners with UV filters and antioxidants to further protect color.
What Tips Can Help Ensure Successful Bleaching for White Hair?
To ensure successful bleaching for white hair, it is important to follow specific tips for optimal results.
- Conduct a strand test.
- Use high-quality bleach products.
- Follow proper application techniques.
- Ensure hair is in good condition.
- Avoid overlapping during applications.
- Maintain a suitable processing time.
- Use a toner if needed.
- Follow up with nourishing treatments.
Considering the various aspects regarding hair bleaching, it is important to understand the significance of each tip.
-
Conduct a Strand Test: Conducting a strand test is crucial to assess how hair will react to bleach. This test involves applying bleach to a small section of hair. It helps determine the time needed for desired lightness and assesses potential damage.
-
Use High-Quality Bleach Products: Using reputable and high-quality bleach products ensures better results. These products often contain advanced formulas that minimize damage and achieve a cleaner blonde or white shade. Brands like Wella and L’Oréal offer products designed specifically for controlled bleaching.
-
Follow Proper Application Techniques: Following proper application techniques is vital for an even result. Section the hair and apply bleach uniformly from the roots to the ends. This method helps to avoid patchiness and ensures consistent color throughout.
-
Ensure Hair is in Good Condition: Hair should be healthy before bleaching. Damaged hair can lead to uneven bleaching and increased breakage. Treatments like deep conditioning can restore moisture and strength, making hair more resilient against bleach.
-
Avoid Overlapping During Applications: Avoiding overlapping when applying bleach minimizes damage. Overlapping bleach on previously lightened sections can lead to excessive breakage. Always work in small sections to maintain control.
-
Maintain a Suitable Processing Time: Maintaining an appropriate processing time is essential. The bleach should not be left on for too long, as this can lead to severe damage and undesired results. Timing may vary based on the hair type and the desired outcome.
-
Use a Toner if Needed: Using a toner can help achieve the desired white or blonde shade after bleaching. Toners neutralize unwanted yellow or brassy tones that may arise from the bleaching process. A violet or blue toner can effectively balance these tones.
-
Follow Up with Nourishing Treatments: Following up with nourishing treatments post-bleaching is important. These treatments help restore moisture and protect the hair. Products with protein and hydrating properties can strengthen hair and maintain its appearance.
Implementing these tips can greatly enhance the success of achieving white hair through bleaching.
- Best bleach to highlight your own hair
- Best bleach to lift black hair
- Best blog for black hair
- Best blond from black hair
- Best blonde for black hair

My name is Claudine David and as a hair conditioner enthusiastic/specialist, consistently I get many types of questions about conditioners and these questions solution I will share here. Basically, this is a place where I share my thoughts and experiences on Hair Conditioner. This website (https://conditionerhacks.com) is an outlet of my deep passion for Conditioner.
Specifically I specialize in hair conditioners. I have been working in the field of hair care for over 6 years. Basically my passion for hair care started when I was a young girl. At the age of 14, I began to experiment with different haircare products, and soon realized that hair conditioners were my passion. I’m always looking for the best and most innovative products. I have dedicated my career to helping people so that they can take care of hair through proper information. Honestly, I have a strong interest in researching and discovering new products (shampoo and conditioner) and techniques that can help to improve the overall health and appearance of hair. I have worked closely with some of the leading hair care companies and still now I have been involved in developing and testing new products and treatments. I have also worked with a number of salons and retail stores. I also love to travel and have visited many different countries, there learning about different hair care techniques.