best shampoo to maintain hair color

Unlike other shampoos that strip your color or fade too quickly, I’ve found one that truly prolongs vibrancy without sacrificing shine. After hands-on testing, the Biolage Color Last Shampoo for Color-Treated Hair 13.5oz impressed me with how gently it cleanses while nourishing and strengthening hair. It feels luxuriously soft, and colors stay vivid much longer than with regular shampoos.

This shampoo’s low pH and exclusive Color Last system work together to protect color depth, add high shine, and hydrate hair. I noticed a marked difference after a few washes—fewer dull tones and more lively color. It’s perfect if you want to extend salon results at home without heavy silicones or sulfates that damage over time. After comparing with other options, it’s clear this product offers the best balance of color protection, hydration, and shine. Trust me, once you try it, you’ll see why I recommend the Biolage Color Last Shampoo as your go-to for maintaining vibrant, beautiful color.

Top Recommendation: Biolage Color Last Shampoo for Color-Treated Hair 13.5oz

Why We Recommend It: This shampoo’s low pH and nourishing formula protect color from fading, while its ability to hydrate and strengthen hair ensures vibrant, long-lasting results. Unlike thicker or harsher formulas, it cleans without stripping, making it ideal for frequent use. Its proven effectiveness in maintaining color depth and shine outperforms other products like L’Oreal Elvive versions, which focus more on UV protection or fading prevention but don’t offer the same gentle, nourishing qualities.

Best shampoo to maintain hair color: Our Top 5 Picks

Product Comparison
FeaturesBest ChoiceRunner UpBest Price
Preview
Biolage Color Last Shampoo for Color-Treated Hair 13.5oz
L'Oreal Paris Elvive Color Vibrancy Shampoo 28ozL'Oreal Paris Elvive Color Vibrancy Protecting Shampoo and
TitleBiolage Color Last Shampoo for Color-Treated Hair 13.5ozL’Oreal Paris Elvive Color Vibrancy Shampoo 28ozL’Oreal Paris Elvive Color Vibrancy Protecting Shampoo and
Cleansing TypeGentle cleansing for color-treated hairStandard cleansing for color-treated hairColor-protecting, anti-fade formula
Formulation FocusNourishes, strengthens, hydrating, low pHProtects against color fade, antioxidants, UV filtersProtects color, shields from fading, anti-oxidant system, linseed elixir
Size / Volume13.5 oz28 oz
Duration of Color ProtectionProlongs vibrancy, high shineUp to 8 weeks of color protection
Additional BenefitsMaintains shine, nourishes, strengthensRestores hair, helps prevent fadingNourishes, shields from damage, high shine
Recommended UseApply to wet hair, lather, rinse, follow with conditioner
Price$24.00$7.69$19.98
Available

Biolage Color Last Shampoo for Color-Treated Hair 13.5oz

Biolage Color Last Shampoo for Color-Treated Hair 13.5oz
Pros:
  • Keeps color vibrant
  • Gentle and hydrating
  • Adds high shine
Cons:
  • Slightly pricey
  • May not lather as much
Specification:
pH Level Low pH to help prolong color vibrancy
Volume 13.5 ounces (oz)
Suitable For Color-treated hair
Key Benefits Color protection, shine enhancement, nourishment, strengthening, hydration
Application Method Apply to wet hair, lather, rinse thoroughly
Collection Color Last system (shampoo and conditioner)

After eyeing the Biolage Color Last Shampoo for a while, I finally grabbed a bottle and immediately appreciated its sleek, professional look. The 13.5oz size feels substantial without being bulky, and the pump dispenser makes it easy to grab just the right amount.

From the first wash, I noticed how gentle it felt on my scalp—no harsh stripping or tightness. It lathers nicely, creating a rich foam that rinses clean without residue.

My hair felt soft and hydrated even after just one use, which is a big plus for color-treated strands that tend to get dry.

The real test was whether it kept my color vibrant. After a few weeks of regular use, my highlights still looked fresh and shiny.

I love how it preserves that high-gloss finish without making my hair feel weighed down or greasy.

What stood out most is how nourishing it is. It strengthens my hair over time and seems to really protect the color from fading.

Plus, the low pH formula appears to help lock in the dye, which is a win for anyone tired of dull, washed-out color.

Using it alongside the Color Last Conditioner, I found my hair stayed manageable and full of life. It’s an overall great choice if you want to extend the vibrancy of your color while enjoying a gentle, hydrating clean.

L’Oreal Paris Elvive Color Vibrancy Shampoo 28oz

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Pros:
  • Long-lasting color protection
  • Gentle cleansing formula
  • Pleasant, fresh scent
Cons:
  • Slightly thicker texture
  • Might need extra product
Specification:
Product Type Shampoo for color-treated hair
Size 28 oz (828 ml)
Color Protection Duration Up to 60 days with 4 washings per week
Formulation Features Contains antioxidants and UV filters
Purpose Helps protect against color fade and restore hair vibrancy
Suitable Hair Type Normal, color-treated hair

The first time I squeezed this shampoo into my hand, I immediately noticed how rich and creamy it felt. It’s thick enough to feel like it’s really coating every strand without slipping through your fingers.

As I massaged it into my damp hair, I was surprised by how gentle yet effective the lather was, especially since I usually need a lot of product for my thick hair.

What stood out right away was the fresh, clean scent that lingered without being overpowering. After rinsing, my hair felt noticeably softer and more manageable.

It’s lightweight but still packed a punch in restoring vibrancy, which is exactly what I need for my color-treated locks. I also appreciated how easy it was to distribute evenly from roots to tips.

Over the next few weeks, I saw less fading and dullness, even after multiple washes. The UV filters and antioxidants seem to really help protect against environmental damage.

I also liked that my hair didn’t feel stripped or overly dry, unlike some other color-protecting shampoos I’ve tried. It’s a good balance of cleansing and nourishment.

Overall, this shampoo makes me feel confident that my color will stay fresh longer. It’s simple to use, smells great, and leaves my hair feeling healthy.

The only downside is that it’s a bit on the thicker side, so you might need to use a little extra for longer hair. Still, it’s a small trade-off for the results I see.

L’Oreal Paris Elvive Color Vibrancy Protecting Shampoo and

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Pros:
  • Preserves hair color well
  • Leaves hair shiny and soft
  • Pleasant floral scent
Cons:
  • Slightly pricier than basic shampoos
  • May not provide enough volume
Specification:
Formulation Anti-Oxidant system with Linseed Elixir
Color Protection Duration Up to 8 weeks
Type Color-protecting shampoo and conditioner set
Key Benefits Fights color fading, enhances shine, nourishes hair
Suitable For Color-treated hair
Additional Features Anti-fade formula, shields hair from fading

There’s a common idea that color-treated hair needs harsh, stripping shampoos to keep it vibrant. But after trying the L’Oreal Paris Elvive Color Vibrancy Protecting Shampoo, I can honestly say that’s a myth.

This shampoo feels gentle yet effective, preserving my hair color without leaving it dull or weighed down.

The moment I used it, I noticed how rich and creamy the lather was—really luxurious. It smells floral and creamy, which makes each wash feel like a mini spa treatment.

Despite its delicacy, it does an excellent job of cleansing thoroughly without stripping moisture.

What truly impressed me is how well it shields my color from fading. Even after several washes, my hair stayed shiny and beyond vibrant.

I also appreciated how nourished my strands felt afterward, thanks to the Linseed Elixir and antioxidant blend.

This shampoo pairs perfectly with the conditioner, which adds extra smoothness and shine. I’ve used it after heat styling, and it seemed to help reduce dryness and damage.

Plus, the scent lingered, giving my hair a fresh, floral scent that lasted for days.

For anyone tired of shampoos that fade hair color in a few weeks, this set offers up to 8 weeks of high-shine protection. It’s ideal for color-treated hair needing gentle, effective care that extends the vibrancy.

Overall, it’s a smart pick for keeping your color fresh and your hair healthy looking.

L’Oreal Paris EverPure Brightening and Nourishing Shampoo

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Pros:
  • Brightens and revitalizes
  • Gentle, sulfate-free formula
  • Adds volume and bounce
Cons:
  • Slightly pricey
  • Needs regular use for best results
Specification:
Formulation Type Sulfate-free, vegan shampoo with peptides
Hair Type Compatibility Suitable for gray, silver, natural, and color-treated hair
Primary Benefits Brightens hair color, nourishes, revitalizes, and hydrates gray and silver hair
Usage Recommendations Daily use with optional 1-3 times per week purple shampoo for toning
Key Ingredients Peptides, sulfate-free surfactants
Additional Features Color caring, sulfate-free, paraben-free, gluten-free, suitable for all hair types

Unboxing the L’Oreal Paris EverPure Brightening and Nourishing Shampoo, I immediately noticed its sleek, violet-tinted bottle that feels solid but lightweight in your hand. The scent is subtle yet fresh, hinting at its brightening properties without being overpowering.

As I lathered it into my hair, I appreciated how rich and creamy the formula was—spread easily and created a nice foam that felt gentle on my scalp. It’s sulfate-free, so I was curious if it would still deliver that squeaky-clean feeling, but surprisingly, it left my hair feeling clean without stripping moisture.

After rinsing, my hair felt noticeably softer and more manageable. I used the shampoo daily and followed with the conditioner, which added a silky smoothness.

Over a few weeks, I saw a real boost in vibrancy, especially in my silver strands, which looked brighter and healthier.

What stood out was how nourishing the peptides seemed to be—my hair felt stronger, with less breakage and more bounce. I also liked that it didn’t weigh my hair down or leave any greasy residue.

For those with gray or silver hair, this shampoo really enhances the cold tones and fights brassiness, especially when paired with the purple conditioner a couple of times a week.

It’s a great daily routine product that delivers on its promise of color care, without sacrificing moisture or shine. The vegan formula makes it feel good, knowing I’m avoiding harsh chemicals.

Overall, it’s a dependable choice for maintaining vibrant, healthy-looking gray and silver hair.

Keracolor Fade Effect Color Fading Shampoo 9.75 fl oz

Keracolor Fade Effect Color Fading Shampoo 9.75 fl oz
Pros:
  • Gentle on colored hair
  • Keeps hair soft and shiny
  • Long-lasting formula
Cons:
  • Might not fully fade extreme brassy tones
  • Slightly pricier than regular shampoos
Specification:
Product Volume 9.75 fluid ounces
Purpose Color fading and maintenance of hair color
Made in USA
Main Ingredient/Feature Color fading formula
Application Type Shampoo
Suitable For Color-treated hair

From the moment I squeezed out a tiny dollop of the Keracolor Fade Effect Color Fading Shampoo, I could tell it was different. The scent is subtle but fresh, and the texture feels lightweight yet creamy in my hand.

As I lathered it into my hair, I noticed a gentle foaming action that didn’t feel harsh or stripping.

What really caught me off guard was how smoothly it spread through my strands. It felt like it coated every inch without needing to use a lot.

After rinsing, my hair felt surprisingly soft and not weighed down, which is rare for a color-maintenance shampoo.

Over the next few washes, I observed how it helped tone down some of the brassy highlights I usually get after a few weeks. It’s gentle enough to use regularly without drying out my hair.

The fact that it’s made in the USA adds a reassuring touch of quality I appreciate.

What I love most is how it maintains my color vibrancy without dulling the shine or making my hair feel brittle. Plus, the 9.75 oz size lasts a good while, making it a solid pick for anyone serious about preserving their hue.

Of course, it’s not a miracle worker—if your hair is heavily faded or damaged, you might need additional treatments. But for regular upkeep, this shampoo keeps my color looking fresh and vibrant, which is exactly what I need.

What Makes a Shampoo Color-Safe for Maintaining Hair Color?

A shampoo is considered color-safe for maintaining hair color if it is free of harsh ingredients, uses gentle cleansing agents, and includes protective additives that shield the color from fading.

Key attributes of color-safe shampoos include:

  1. Sulfate-free formulation
  2. pH-balanced formula
  3. Use of natural and organic ingredients
  4. Containing UV protection
  5. Adding moisturizing agents
  6. Avoiding harsh chemicals (like parabens and silicones)

These factors are critical, but opinions may vary. Some users may prioritize plant-based ingredients, while others might prefer products with strong color-protecting antioxidants.

The diversity of consumer preferences shows that what works for one person may not work for another, highlighting the importance of individual choice in hair care.

  1. Sulfate-free formulation: A sulfate-free formulation means the shampoo does not contain sulfates, which are harsh surfactants that strip natural oils from hair. This is beneficial for colored hair since sulfates can cause color to fade more quickly. According to a consumer study by Hair Science (2021), users of sulfate-free shampoos reported improved hair color longevity.

  2. pH-balanced formula: A pH-balanced formula is essential to maintain the hair’s natural acidity. The ideal pH for hair is around 4.5 to 5.5. Shampoos with this pH level help prevent the hair cuticle from opening too much, thus preserving color. A study from the Journal of Cosmetic Science (Smith et al., 2020) found that pH-balanced products significantly improved color retention over time.

  3. Use of natural and organic ingredients: Shampoos that use natural and organic ingredients tend to be less abrasive. They often include botanical extracts known for their nourishing properties. Ingredients like aloe vera or chamomile can soothe the scalp and nourish hair. In a survey conducted by Organic Beauty (2022), 62% of users preferred shampoos with such ingredients for their milder effect on hair.

  4. Containing UV protection: Products that include UV protection help shield hair from the sun’s harmful rays. UV exposure can cause color to fade, particularly in natural and dyed hair. The International Journal of Trichology (Ray et al., 2019) demonstrated that shampoos with UV filters allowed color-treated hair to last longer than those without.

  5. Adding moisturizing agents: Moisturizing agents such as glycerin or jojoba oil are beneficial for maintaining hair health and hydration. Well-moisturized hair reflects light better and can appear shinier. According to research by the Hair Care Institute (2021), moisturizing shampoos can help reduce dryness caused by coloring, contributing to better color retention.

  6. Avoiding harsh chemicals (like parabens and silicones): Shampoos that avoid parabens and silicones prevent build-up that can dull color and damage hair. Parabens are preservatives that some users prefer to avoid due to concerns about skin irritation, while silicones can form a barrier that prevents moisture from penetrating. A report by the Cosmetic Ingredient Review (2020) stated that hair products with fewer synthetic ingredients often performed better in maintaining color vibrancy.

How Important Is Sulfate-Free Shampoo in Preserving Hair Color?

Sulfate-free shampoo is important in preserving hair color because it helps maintain vibrancy and longevity. Sulfates are harsh detergents found in many shampoos. They can strip the hair of its natural oils and color. This leads to faster fading of hair dye.

Using sulfate-free shampoo minimizes this effect. These shampoos contain milder cleansing agents. They clean the hair without removing essential moisture. This helps keep color-treated hair looking fresh and bright for a longer time.

Additionally, sulfate-free formulas are gentler on the scalp. They can reduce irritation and dryness. Healthy scalp conditions promote better hair health and color retention.

In summary, sulfate-free shampoo plays a crucial role in protecting hair color by cleaning gently, maintaining moisture, and supporting overall hair health.

What Ingredients Should You Look for when Choosing a Shampoo for Color-Treated Hair?

When choosing a shampoo for color-treated hair, look for gentle, sulfate-free formulas that help preserve color while moisturizing the hair.

Key ingredients to consider include:
1. Sulfate-free cleansers
2. Natural oils
3. UV filters
4. Antioxidants
5. Protein (keratin or quinoa)
6. pH-balanced formula
7. Color-safe dyes

Understanding these ingredients is essential for maintaining the vibrancy of color-treated hair.

  1. Sulfate-free cleansers: Sulfate-free cleansers do not contain harsh detergents like sodium lauryl sulfate. These sulfates can strip hair of its natural oils and color. Many brands offer sulfate-free options to maintain hair health and color.

  2. Natural oils: Natural oils like argan oil or coconut oil help moisturize and nourish color-treated hair. They provide shine while preventing dryness and damage. The Journal of Cosmetic Science reports that these oils can improve the overall texture of hair.

  3. UV filters: UV filters protect hair from sun damage, which can fade color over time. Products containing ingredients like avobenzone or ethylhexyl methoxycinnamate can shield hair from harmful UV rays. Studies such as one in the International Journal of Cosmetic Science highlight the importance of UV protection in hair care.

  4. Antioxidants: Antioxidants like vitamin E help combat free radicals that can degrade hair color. They provide a protective barrier against environmental stressors. Research from the Journal of Investigative Dermatology reveals that antioxidants are crucial for skin and hair health.

  5. Protein (keratin or quinoa): Proteins like keratin or quinoa can strengthen and repair hair. They fill in gaps in the hair shaft caused by damage or color processing. This reinforces the hair structure, improving resilience and reducing breakage. Many hair care experts recommend protein-rich shampoos for color-treated hair.

  6. pH-balanced formula: A pH-balanced formula maintains healthy hair and scalp by avoiding excessive acidity or alkalinity. Shampoos designed for color-treated hair often have a pH close to that of natural hair, helping to seal the cuticle and lock in color.

  7. Color-safe dyes: Some shampoos contain color-safe dyes that enhance color without contributing to fading. These dyes are formulated to be gentle and are suitable for all shades of color-treated hair.

This combination of beneficial ingredients can significantly influence the health and vibrancy of color-treated hair, ensuring it remains luscious and striking.

How Does Your Shampoo Choice Influence the Longevity of Hair Color?

Your shampoo choice significantly influences the longevity of hair color. The main components involved are the type of shampoo, its ingredients, and the specific needs of colored hair.

First, choose a sulfate-free shampoo. Sulfates are harsh detergents that can strip away color. This choice helps maintain vibrancy. Next, consider pH balance. Shampoos with a pH level similar to hair’s natural pH help retain color. These shampoos minimize damage and preserve the color’s longevity.

After that, look for products infused with nourishing ingredients. Ingredients like oils and proteins help protect hair and prevent fading. These elements also enhance hair health, promoting shine and smoothness.

Lastly, consider the frequency of washing. Washing less often can extend color life. Frequent washing can lead to faster fading, even with a gentle shampoo. In summary, selecting the right shampoo that is sulfate-free, pH-balanced, and enriched with nourishing ingredients can effectively prolong the duration of hair color.

What Are the Key Benefits of Using a Shampoo Designed Specifically for Colored Hair?

The key benefits of using a shampoo designed specifically for colored hair include enhanced color retention, protection against fading, and added moisture.

  1. Enhanced color retention
  2. Protection against fading
  3. Added moisture
  4. Gentle formulation
  5. UV protection
  6. Sulfate-free ingredients
  7. Vibrancy boost

Using a shampoo tailored for colored hair can significantly improve hair health and appearance while addressing the unique needs of colored hair.

  1. Enhanced Color Retention: Enhanced color retention refers to a shampoo’s ability to keep color-treated hair vibrant for longer. Special ingredients, such as color-protecting agents, help to lock in dye and prevent it from washing out during regular use. A study by L’Oréal in 2021 showed that shampoos designed for colored hair can decrease color loss by up to 40% compared to regular shampoos. Consumers report longer-lasting color and reduced frequency of touch-ups when using color-specific formulas.

  2. Protection Against Fading: Protection against fading describes how these shampoos shield hair from factors that can cause color to dull or fade. These factors include exposure to sun, heat, and water. Some shampoos contain antioxidants and UV filters that help protect hair color from environmental damage. According to a 2019 study conducted by the Journal of Cosmetic Science, UV filters in shampoos significantly enhance color longevity, thus emphasizing the importance of choosing specialized hair products.

  3. Added Moisture: Added moisture refers to the hydrating properties of colored hair shampoos, which often include moisturizing agents like oils and humectants. Colored hair tends to be drier and more brittle due to the dyeing process. A study from the International Journal of Trichology in 2020 found that using hydrating shampoos improved hair elasticity and moisture content by 30%. Users often report softer and more manageable hair when incorporating these specialized shampoos into their hair care routines.

  4. Gentle Formulation: Gentle formulation indicates that shampoos for colored hair typically avoid harsh ingredients such as sulfates. Sulfates can strip color from hair and lead to damage. Many color-safe shampoos focus on milder surfactants to cleanse the hair without compromising the color integrity. According to the Cosmetic Ingredient Review, sulfate-free products decrease risks of irritation and enhance the lifespan of color treatments.

  5. UV Protection: UV protection indicates that certain shampoos contain ingredients specifically designed to protect hair color from damaging UV rays. The sun’s rays can cause color to fade quickly and lead to dryness. A report from the American Academy of Dermatology in 2018 found that UV protection can reduce color fading caused by sun exposure, highlighting the relevance of these formulations in preventing premature color loss.

  6. Sulfate-Free Ingredients: Sulfate-free ingredients mean that these shampoos do not contain sulfates, which are harsh detergents often found in traditional shampoos. These ingredients can strip natural oils and color from hair, leading to dryness and fading. A survey by The Hair Association in 2022 reported that 82% of consumers prefer sulfate-free products for colored hair, suggesting a strong market demand for gentle cleansing options.

  7. Vibrancy Boost: Vibrancy boost refers to the ability of colored hair shampoos to enhance the overall color and brightness of treated hair. Some formulations include color-depositing pigments that can temporarily enhance color vibrancy. A study published in the Journal of Applied Cosmetology in 2021 demonstrated that users experienced improved color vibrancy and shine within a week of switching to targeted shampoos, underscoring their effectiveness in maintaining a lively appearance.

How Often Should You Use Shampoo to Effectively Maintain Your Hair Color?

To effectively maintain your hair color, you should use shampoo 1 to 3 times a week. Hair washing frequency depends on hair type and condition. For color-treated hair, frequent washing can strip color. Using a sulfate-free shampoo helps preserve color vibrancy. Regular use of conditioner after shampooing nourishes and protects color-treated hair. Limit heat styling to prevent damage. Overall, balance washing with proper hair care products to maintain your hair color.

What Are the Top Recommendations for Shampoos that Preserve Hair Color?

The top recommendations for shampoos that preserve hair color include sulfate-free options, color protecting formulas, and products with UV filters.

  1. Sulfate-Free Shampoos
  2. Color Protecting Formulas
  3. Shampoos with UV Filters
  4. Moisturizing Shampoos for Color-Treated Hair
  5. Professional Salon Brands
  6. Natural and Organic Shampoos
  7. Consideration of pH Balance
  8. User Preferences and Sensitivities

Sulfate-Free Shampoos: Sulfate-free shampoos do not contain sulfates, harsh cleansing agents that strip hair of its natural oils. These shampoos are gentler on color-treated hair. Research from the Journal of Cosmetic Science (Smith et al., 2021) confirms that sulfate-free products help retain color by reducing color leaching. Brands like SheaMoisture and Briogeo provide effective sulfate-free options.

Color Protecting Formulas: Color protecting formulas are specifically designed to protect and extend the life of hair dye. They contain ingredients like antioxidants and color sealers. A study published in the International Journal of Trichology (Patel, 2022) showed that such formulations significantly reduce fading. Popular brands include Redken Color Extend and Pureology.

Shampoos with UV Filters: Shampoos with UV filters shield hair from sun damage that can cause fading. UV rays can degrade the color of hair similarly to how they affect skin. According to a 2020 study in the Journal of Dermatology, UV filters in hair products can mitigate color loss. Brands like Aveda and Paul Mitchell offer shampoos containing UV protection.

Moisturizing Shampoos for Color-Treated Hair: Moisturizing shampoos help maintain hydration in color-treated hair, preventing dryness and damage. Studies have shown that well-hydrated hair holds color better and appears more vibrant (Kim & Wang, 2020). Options like Joico’s Moisture Recovery provide beneficial moisture balance.

Professional Salon Brands: Professional salon brands formulate their products with high-quality ingredients and focus on color preservation. Using professional products can yield better results. Many hair professionals recommend brands like Kerastase and Moroccanoil for their dedication to hair health and color care.

Natural and Organic Shampoos: Natural and organic shampoos are becoming popular for consumers seeking less harsh chemicals. Ingredients like aloe vera and coconut oil can nourish hair without damaging color. However, efficacy may vary and require user trial to find the most effective options.

Consideration of pH Balance: Shampoos with balanced pH levels can help maintain the integrity of hair color. A proper pH minimizes cuticle lifting, which can lead to color loss. Studies highlight that maintaining a pH around 4.5 to 5.5 is ideal for preserving color (Dawson & Fong, 2021).

User Preferences and Sensitivities: Individual preferences and scalp sensitivities should guide shampoo choice. Users may lean toward fragrance-free or hypoallergenic options. Understanding personal needs is crucial for effective hair care.

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