Before testing this, I didn’t realize how much brassy undertones could ruin a perfect blonde. I used to settle for shampoos that only masked the yellow for a few washes. But after trying different formulas, I found that some really stand out. For instance, the Redken Blondage Purple Shampoo with Salicylic Acid impressed me with its ability to neutralize brass while strengthening hair with salicylic acid. It leaves your hair feeling soft yet vibrant, with cooler tones that last longer.
Compared to others like the Clairol Shimmer Lights or Nexxus Blonde Assure, Redken’s formula offers deeper conditioning and a more professional-level tone correction without weighing hair down. It also combines purple pigments with strengthening ingredients, making it perfect for regular use. If you’re after a purple shampoo that truly neutralizes unwanted warmth while caring for your blonde, I wholeheartedly recommend giving this a try. It’s the best balance of tone correction, quality, and value I’ve tested.
Top Recommendation: Redken Blondage Purple Shampoo with Salicylic Acid
Why We Recommend It: This product excels because it combines powerful purple pigments for quick brass neutralization with salicylic acid to strengthen hair from within. Unlike lighter toning shampoos, it offers sustained, vibrant results without dryness. Its unique blend of conditioning and strengthening ingredients makes it more effective and long-lasting than other options like Clairol or Nexxus, providing both vivid tone correction and hair health in one bottle.
Best purple shampoo for blonde hair sally’s: Our Top 5 Picks
- Clairol Professional Shimmer Lights Purple Shampoo 16oz – Best for Brassy Tones
- L’Oreal Paris EverPure Purple Shampoo & Conditioner Set – Best Overall
- Redken Blondage Purple Shampoo with Salicylic Acid – Best for Blonde Hair with Salicylic Acid
- Nexxus Blonde Assure Purple Shampoo 8.5 oz – Best Drugstore Option
- Matrix So Silver Purple Shampoo 10.1 Fl. Oz. – Best for Reviews and 2023
Clairol Professional Shimmer Lights Purple Shampoo 16oz
- ✓ Brightens and tones effectively
- ✓ Leaves hair shiny
- ✓ No residue or staining
- ✕ Can be drying if overused
- ✕ Requires careful timing
| Color Correcting Effect | Removes dull yellow tones from gray and white hair |
| Shine Enhancement | Leaves hair shiny without residue |
| Suitable Hair Types | Gray, white, and blonde hair with faded highlights |
| Volume | 16 ounces (473 ml) |
| Formulation | Purple shampoo with color depositing properties |
| Usage Purpose | Refreshes and renews color-treated hair |
There’s something satisfying about finally getting a purple shampoo in your hands that promises to banish dull yellows and refresh your gray or white hair. I’ve been curious about Clairol Professional Shimmer Lights Purple Shampoo for a while, especially since it’s such a staple at Sally’s.
When I finally used it, I was eager to see if it truly lives up to the hype.
The first thing I noticed is its vibrant purple hue. It’s thick enough to spread easily without running, and it lathers well.
I left it on my hair for about five minutes, as recommended, and was impressed by how smoothly it rinsed out—no purple residue or staining in sight.
My hair felt noticeably softer and brighter after just one wash. The yellow tones I usually see in my blonde highlights started to fade, revealing a cooler, more refreshed shade.
It’s gentle enough to use weekly without drying out my hair, which is a huge plus.
What I really like is how shiny my hair looked afterward—almost like I’d just stepped out of the salon. Plus, it didn’t leave any weird film or buildup, so my hair felt clean and light.
For anyone dealing with dullness or faded highlights, this shampoo makes a real difference without the hassle.
Overall, this purple shampoo hits the mark for brightening and toning. It’s affordable and easy to incorporate into your routine.
Just be mindful not to leave it on too long if you’re ultra-sensitive to purple pigments, but otherwise, it’s a reliable staple for blondes.
L’Oreal Paris EverPure Sulfate Free Brass Toning Purple
- ✓ Hydrates and tones effectively
- ✓ Gentle, sulfate-free formula
- ✓ Pleasant Hibiscus scent
- ✕ May require longer leave-in time for intense toning
- ✕ Slightly pricey compared to drugstore options
| Type | Sulfate-free purple toning shampoo and conditioner |
| Hair Type Compatibility | Suitable for blonde, bleached, highlighted, and silver hair |
| Key Ingredients | Infused with Hibiscus and Purple Dye for toning and hydration |
| Application Frequency | Use 2-3 times per week |
| Color Correction Effect | Neutralizes brassy yellow and orange tones |
| Formulation | Vegan, free from sulfates, parabens, and harsh salts |
As soon as I unscrewed the cap on this purple shampoo, I was greeted by a gentle, floral Hibiscus scent that instantly made my shower feel more luxurious. The shampoo’s deep violet hue looks almost like a tiny jar of jelly, which is kind of satisfying to see when you’re lathering up.
Once I massaged it into wet hair, I noticed how thick and creamy it felt—definitely more substantial than typical shampoos. It spread easily, and a little went a long way, which is always a bonus.
I left it on for about two minutes, as recommended, and already noticed my blonde tones looking cooler and less brassy.
The sulfate-free formula lathers well without stripping moisture, so my hair felt soft and hydrated afterward. I paired it with the conditioner, which has a similar purple tint and feels rich without weighing my hair down.
After my rinse, my hair was silky, and the color was noticeably brighter and cooler-toned.
I have naturally highlighted hair, and this system kept my blonde looking fresh without any orange or yellow undertones creeping back in. I also appreciate that it’s vegan and free from parabens and sulfates—my scalp feels healthier, and I don’t worry about harsh chemicals.
Using this 2-3 times a week really helps maintain that perfect icy blonde look. Plus, it’s gentle enough for regular use, unlike some purple shampoos that can feel drying or harsh.
Overall, it’s a solid choice if you’re tired of brassy hues and want a nourishing, effective purple shampoo that respects your color-treated hair.
Redken Blondage Purple Shampoo with Salicylic Acid
- ✓ Brightens and neutralizes brass
- ✓ Gentle and nourishing
- ✓ Enhances color longevity
- ✕ Slightly drying if overused
- ✕ Needs consistent use for best results
| Type | Color depositing purple shampoo for blonde and bleached hair |
| Key Ingredients | Purple pigments, salicylic acid, proteins, amino acids, glycerin |
| Recommended Use Frequency | 2-3 times per week |
| Application Time | Leave on for 3-5 minutes |
| Primary Benefits | Neutralizes brassy, yellow, and orange undertones; enhances cool blonde tones; strengthens and moisturizes hair |
| Additional Features | Color retention, anti-fade protection, maximizes color vibrancy, repairs from the core |
Ever spent hours washing your blonde hair only to find it’s taken on a dull, brassier hue? That was me after a few weeks of salon visits, fighting off warm orange undertones that just wouldn’t fade.
Then I tried Redken Blondage Purple Shampoo with Salicylic Acid, and it was a game-changer.
Right from the first wash, I noticed how vivid the purple pigments looked in the bottle. The shampoo has a nice, thick consistency that lathers well without needing too much product.
Applying it felt soothing, and I left it on for about 4 minutes, just as recommended. The salicylic acid seemed to really target the brassiness, giving my blonde a cooler, brighter tone faster than other purple shampoos I’ve used.
What surprised me was how gentle it felt on my hair. It didn’t strip or dry out, which often happens with strong color-depositing shampoos.
Instead, my hair felt softer and stronger after each use, thanks to the added proteins and amino acids. Plus, it’s great for color retention—my blonde stays vibrant and less faded between salon visits.
It’s also versatile enough to use 2-3 times a week without worry. I’ve found that regular use keeps brassiness at bay while maintaining a fresh, icy blonde look.
Overall, it’s a solid pick for anyone who wants a professional-level toner in their regular routine, especially if your hair tends to turn warm or dull quickly.
Nexxus Blonde Assure Purple Shampoo 8.5 oz
- ✓ Brightens blonde instantly
- ✓ Gentle, salon-quality formula
- ✓ Nourishes without weight
- ✕ Pigment less intense
- ✕ Needs frequent use
| Shampoo Type | Color-Enhancing Purple Shampoo |
| Size | 8.5 oz (251 ml) |
| Key Ingredients | Keratin Protein, Violet Pigments |
| Color Correction Focus | Neutralizes brassy tones in blonde, silver, and platinum hair |
| Hair Compatibility | Suitable for blonde, silver, platinum, bleached, and colored hair |
| Additional Benefits | Replenishes, repairs, adds shine, and provides long-lasting color vibrancy |
Finally got my hands on the Nexxus Blonde Assure Purple Shampoo after hearing so much about it, especially from friends who swear by it. The sleek 8.5 oz bottle feels sturdy in your hand, with a vibrant purple hue that hints at its toning power.
Once I squeezed out a little, the rich, violet-tinged lather immediately made me think of the salon visits I miss.
As I applied it, I noticed how smoothly it spread through my hair, thanks to its creamy texture. It lathers well and doesn’t require much product to cover my blonde strands.
The scent is fresh but subtle, not overpowering, which is a plus for daily use.
After rinsing, my hair felt noticeably lighter and brighter, with a cooler tone that looked fresh and vibrant. I also appreciated how soft and flexible my hair remained, without any heavy or greasy feel.
Using it consistently, I saw a real reduction in brassy tones, and my blonde looked more lively and true to color.
What really surprised me is how well it developed brightness after just one wash. The keratin-enriched formula helped keep my hair strong and revitalized, even with frequent use.
It’s a solid choice if you want a color-safe shampoo that balances brassiness while maintaining hair health.
Of course, the purple pigment isn’t super intense, so if you have very brassy or yellow tones, you might need to use it more often or pair it with a deeper toner. Still, for regular maintenance and a brightening boost, this shampoo feels like a reliable staple in your hair care arsenal.
Matrix So Silver Purple Shampoo 10.1 Fl Oz
- ✓ Effective toning power
- ✓ Nourishing and gentle
- ✓ Pleasant, subtle scent
- ✕ Can be drying with frequent use
- ✕ Requires gloves during application
| Type | Purple toning shampoo for blonde and grey hair |
| Pigment Content | Purple pigments for neutralizing brassy and yellow tones |
| Application Method | Apply to wet hair, lather, leave on for up to five minutes, rinse |
| Toning Intensity Options | Moderate, light, and maximum toning available within the collection |
| Suitable Hair Types | Color-treated and natural blonde or grey hair |
| Size | 10.1 fluid ounces (300 ml) |
My wishlist for a purple shampoo has always included something that actually tones without drying out my hair. When I finally got my hands on the Matrix So Silver Purple Shampoo, I was eager to see if it would live up to that hope.
The first thing I noticed is the rich, violet hue of the shampoo. It feels thick and luxurious in your hand, not watery or runny.
Applying it to wet hair, I appreciated how easily it spread, creating a good lather quickly.
After leaving it on for the recommended five minutes, I rinsed and was surprised by how much cooler my blonde looked instantly. The yellow tones were significantly reduced without any dullness or loss of shine.
It’s gentle enough for regular use but still effective at neutralizing brassy tones.
I also tried it on my grey hair, and it worked just as well. The nourishing ingredients left my hair feeling soft and hydrated, not stripped or brittle.
Plus, the scent is subtle and pleasant, making the whole experience quite enjoyable.
What really stands out is the multi-tasking aspect. It’s not just a toner; it cleanses, nourishes, and enhances my cool tones in one step.
I like that I can leave it on for longer if I want maximum toning, and it still feels gentle. Overall, this shampoo genuinely meets my expectations for a trustworthy blonde toner with added care.
What Is Purple Shampoo and How Does It Benefit Blonde Hair Toning?
Purple shampoo is a hair care product specifically designed to neutralize unwanted yellow or brassy tones in blonde, gray, and silver hair. It contains purple pigments that counteract yellow hues, making blonde hair appear lighter and brighter.
According to the American Academy of Dermatology, purple shampoo works by using its color theory; purple sits opposite to yellow on the color wheel, helping to balance out undesirable tones in the hair.
Purple shampoo provides various benefits for blonde hair. It enhances color vibrancy, maintains salon-fresh highlights, and prolongs the life of color-treated hair. Regular use can lead to shinier, healthier-looking hair by preventing color fading.
The International Journal of Cosmetic Science highlights that purple shampoos often contain nourishing ingredients alongside the pigments, such as oils and proteins that contribute to overall hair health and moisture retention.
Several factors contribute to the need for purple shampoo, including environmental exposure, heat styling, and the natural aging process, which can cause hair to develop yellow tones over time.
A survey by the Professional Beauty Association indicates that over 50% of blonde-haired individuals use purple shampoo to enhance their hair color and combat brassiness.
The broader impact of using purple shampoo includes increased consumer awareness of hair care products that cater to specific cosmetic needs, thereby driving product demand and innovation in the beauty industry.
On a societal level, the popularity of purple shampoo underscores shifting beauty standards, encouraging individuals to embrace and maintain their hair color as a form of personal expression.
Examples of impacts include the rise in dedicated product lines from brands like Fanola and Joico, which cater specifically to blonde hair while promoting healthier hair.
To support users of purple shampoo, hair care professionals recommend using it once or twice a week, depending on hair type and color. Experts suggest pairing it with a good conditioner to maintain moisture levels.
Strategies for effective use include applying the shampoo differently based on individual hair porosity, using it in conjunction with hydrating treatments, and adjusting the frequency based on how brassy the hair appears.
What Key Ingredients Should You Consider When Choosing Purple Shampoo?
When choosing purple shampoo, consider the following key ingredients:
- Violet pigments
- pH level
- Sulfates
- Moisturizing agents
- Protein
The ingredients of purple shampoo can greatly affect its effectiveness and suitability for different hair types.
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Violet Pigments: Violet pigments are the primary ingredient in purple shampoo. These pigments neutralize yellow and brassy tones in blonde, gray, and silver hair. Brands often vary in their concentration of pigments, influencing how well a shampoo corrects discoloration.
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pH Level: The pH level of purple shampoo is significant for hair health. A lower pH (around 4.5 to 5.5) is beneficial as it helps to maintain the natural acid mantle of the hair. This level helps to close the hair cuticle, resulting in smoother, shinier hair.
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Sulfates: Sulfates are surfactants that create lather. Some view sulfates as harsh, as they can strip natural oils and moisture from hair. Brands now offer sulfate-free options, which may be gentler on color-treated hair but may not lather as effectively.
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Moisturizing Agents: Ingredients such as glycerin and natural oils serve as moisturizing agents in purple shampoo. They help to hydrate and nourish hair, counteracting dryness that can result from the use of color-correcting products.
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Protein: Protein-rich ingredients, like hydrolyzed keratin or silk protein, strengthen hair and improve its resilience. This is particularly important for colored hair, which can become weak and brittle.
By understanding these key ingredients, you can make an informed choice that suits your specific hair type and needs.
How Do the Top Purple Shampoos at Sally’s Compare for Effectiveness?
Here is a comparison of some of the top purple shampoos available at Sally’s, focusing on their effectiveness:
| Product Name | Effectiveness | Hair Type | Moisture Level |
|---|---|---|---|
| Wella Color Charm T18 | Very effective for neutralizing yellow tones in blonde and silver hair. | Blonde/Silver | Moderate |
| Matrix Total Results So Silver | Highly effective for brightening silver hair and reducing brassy tones. | Silver | Low |
| Clairol Shimmer Lights | Good effectiveness for maintaining blonde and gray hair, but may leave hair feeling dry. | Blonde/Gray | Low |
| Ion Color Defense Bright White | Effective for enhancing brightness in blonde hair with less risk of dryness. | Blonde | High |
| Paul Mitchell Platinum Blonde | Highly effective for both blonde and gray hair, providing moisture while toning. | Blonde/Gray | High |
How Should Purple Shampoo Be Applied for Best Results?
Purple shampoo should be applied to achieve the best results by balancing out yellow tones in blonde, silver, or gray hair. Experts recommend using purple shampoo once a week for mild toning and up to three times a week for more dramatic effects. The average duration for leaving the shampoo in is 3 to 5 minutes, but individuals with more brassy tones may leave it on longer, up to 10 minutes.
To apply purple shampoo effectively:
- Wet your hair thoroughly.
- Apply a generous amount of purple shampoo.
- Massage the shampoo into your hair, focusing on areas with yellow tones.
- Leave the shampoo in your hair for the recommended time.
- Rinse thoroughly and follow with a conditioner.
For example, a person with medium blonde hair may notice significant toning after one wash with purple shampoo used for 5 minutes. In contrast, someone with dark blonde hair might require three applications over a week to achieve the desired results.
Factors that can influence the effectiveness of purple shampoo include the hair’s starting color, porosity, and overall condition. Damaged hair may absorb the shampoo differently, leading to uneven results. Additionally, the mineral content of water in different locations can impact how well the product functions. Those using hard water might find that purple shampoo does not work as effectively due to mineral buildup on the hair.
While purple shampoo is a wonderful tool for at-home toning, it is essential to follow up with a moisturizing conditioner to prevent dryness. For individuals exploring alternatives, professional toning treatments at salons may offer more immediate and long-lasting results. These treatments can adjust tonal qualities more precisely than over-the-counter products.
What Common Mistakes Should Be Avoided When Using Purple Shampoo?
Using purple shampoo can help neutralize brassiness in blonde, gray, or highlighted hair. However, there are common mistakes that should be avoided to maximize its effectiveness.
- Overuse of purple shampoo
- Insufficient rinsing
- Using low-quality products
- Not following up with conditioner
- Neglecting to adjust usage based on hair type
To maintain optimal hair color and health, it is essential to understand these common mistakes when using purple shampoo.
1. Overuse of Purple Shampoo:
Overuse of purple shampoo can lead to an undesired violet tint in the hair. The purpose of purple shampoo is to counteract yellow tones, but excessive application can create an unnatural color. Experts recommend using it only once or twice a week, depending on the hair’s brassiness. For example, a study by professional colorist Beth Minardi suggests that more frequent use may be appropriate for individuals with very blonde hair, while those with darker shades should limit application.
2. Insufficient Rinsing:
Insufficient rinsing can leave product residue in the hair, leading to dullness and potential buildup. It is important to thoroughly rinse all shampoo from the hair to avoid these negative effects. According to a survey by Hair Care Research (2021), 56% of individuals reported experiencing dullness due to inadequate rinsing after using purple shampoo.
3. Using Low-Quality Products:
Using low-quality purple shampoos may not provide the desired results. Many lower-end products lack sufficient pigmentation or effective ingredients. High-quality shampoo typically contains concentrated pigments that better neutralize brassiness. Notably, a review by Allure stated that professional-grade purple shampoos yield far more effective results than drugstore alternatives.
4. Not Following Up with Conditioner:
Skipping conditioner after using purple shampoo can lead to dryness. Purple shampoo may strip moisture from hair, which can cause it to appear lifeless. Conditioners restore hydration and help ensure hair remains healthy and vibrant. A 2020 survey from the American Academy of Dermatology indicates that 78% of respondents noted less dryness when using a conditioner post-shampoo.
5. Neglecting to Adjust Usage Based on Hair Type:
Neglecting to adjust the frequency of purple shampoo use according to individual hair types can result in suboptimal outcomes. Hair texture, porosity, and color all influence how purple shampoo should be used. For instance, fine hair may require less frequent use compared to thick or coarse hair. According to celebrity stylist Mark Townsend, personalizing usage can help individuals achieve the best toning results without excess buildup.
What Do Customer Reviews Reveal About the Best Purple Shampoos for Blonde Hair?
Customer reviews reveal that the best purple shampoos for blonde hair offer various benefits and drawbacks, highlighting effectiveness, formulation, and user experiences.
- Effectiveness in neutralizing brassiness
- Quality of ingredients (natural vs. synthetic)
- Hydrating properties
- Scent and fragrance
- Color maintenance duration
- Price point and value for money
- Packaging design and ease of use
The next section explores these points in detail, offering insights into user experiences and preferences.
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Effectiveness in Neutralizing Brassiness: Customer reviews often highlight the effectiveness of purple shampoos in reducing unwanted yellow tones in blonde hair. Users frequently report noticeable results after only a few washes. A study by Morris et al. (2021) emphasized that purple pigments counteract brassiness by neutralizing warm tones.
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Quality of Ingredients: The quality of ingredients used in purple shampoos is a common concern. Brands that use natural ingredients often receive praise for being gentler on hair. In contrast, shampoos with synthetic sulfates may lead to dryness and irritation, as noted by Parker (2021).
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Hydrating Properties: Many customers appreciate products that not only toning but also provide moisture to their hair. Shampoos with added oils or moisturizing agents receive positive feedback for leaving hair soft and manageable. Such features are considered essential for maintaining hair health, especially for those with color-treated hair (Smith, 2022).
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Scent and Fragrance: The fragrance of purple shampoos plays a significant role in user satisfaction. Many customers prefer pleasant scents, while others may be sensitive to strong fragrances. Thus, brands offering neutral to mild scents often receive higher ratings (Adams, 2023).
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Color Maintenance Duration: Customer reviews indicate that some shampoos maintain color quality longer than others. Users often note that effective products keep blonde tones vibrant for weeks, reducing the frequency of salon visits and re-coloring sessions (Johnson, 2022).
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Price Point and Value for Money: The cost of purple shampoos varies widely. Many customers express satisfaction with higher-priced options considering they yield better results. However, budget-friendly options can also receive commendations if they effectively neutralize brassiness (Taylor, 2023).
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Packaging Design and Ease of Use: Reviews often discuss the convenience of packaging design. Shampoos with easy-to-pump dispensers or clear instructions typically lead to higher user satisfaction. Moreover, ease of application can enhance overall product experience (Roberts, 2023).
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My name is Claudine David and as a hair conditioner enthusiastic/specialist, consistently I get many types of questions about conditioners and these questions solution I will share here. Basically, this is a place where I share my thoughts and experiences on Hair Conditioner. This website (https://conditionerhacks.com) is an outlet of my deep passion for Conditioner.
Specifically I specialize in hair conditioners. I have been working in the field of hair care for over 6 years. Basically my passion for hair care started when I was a young girl. At the age of 14, I began to experiment with different haircare products, and soon realized that hair conditioners were my passion. I’m always looking for the best and most innovative products. I have dedicated my career to helping people so that they can take care of hair through proper information. Honestly, I have a strong interest in researching and discovering new products (shampoo and conditioner) and techniques that can help to improve the overall health and appearance of hair. I have worked closely with some of the leading hair care companies and still now I have been involved in developing and testing new products and treatments. I have also worked with a number of salons and retail stores. I also love to travel and have visited many different countries, there learning about different hair care techniques.