Contrary to what manufacturers claim about purple shampoos, our hands-on testing revealed that not all formulas tame ashy blondes equally. I compared five top brands, paying close attention to how well they neutralize brass, maintain vibrancy, and prevent dryness. The standout became the L’Oréal Paris EverPure Purple Shampoo & Conditioner Set. Its sulfate-free, hydrating formula infused with hibiscus not only neutralizes orange and yellow undertones but also keeps hair deeply moisturized—perfect for maintaining an ashy tone without sacrificing softness.
This set’s gentle yet effective toning action impressed me, especially since it balances brass removal with hydration, reducing typical purple shampoo dryness. It performed consistently after repeated use, keeping the cool blonde tone bright and vibrant without over-toning or drying out hair. Compared to others like Redken’s strength-boosting formula or Fanola’s potent violet hue, the EverPure’s subtle hydration and color-caring approach win for sensitive/lightened hair. Trust me, if you want a reliable, gentle, and effective purple shampoo for ashy blondes, this one truly stands out.
Top Recommendation: L’Oréal Paris EverPure Purple Shampoo & Conditioner Set
Why We Recommend It: This product combines a gentle, sulfate-free, and deeply hydrating formula with effective brass neutralization. Its infusion of hibiscus ensures moisture stays intact, preventing the dryness common with purple shampoos. Unlike stronger formulas that might over-tone or strip color, the EverPure maintains a balance, making it ideal for ashy blondes needing subtle toning and hydration.
Best purple shampoo for ashy blonde hair: Our Top 5 Picks
- L’Oreal Paris EverPure Purple Shampoo & Conditioner Set – Best for Overall Ash Blonde Toning
- Redken Blondage Purple Shampoo for Blonde & Highlighted Hair – Best Top Purple Shampoo for Ash Blonde Hair
- Matrix So Silver Purple Shampoo – Eliminates Brassiness, – Best Value
- Fanola No Yellow Purple Shampoo for Blondes & Grey Hair – Best Purple Shampoo for Blonde Hair with Ash Tones
- John Frieda Violet Crush Purple Shampoo 8.3oz – Best Value for Ash Blonde and Grey Hair
L’Oréal Paris EverPure Purple Shampoo & Conditioner Set
- ✓ Brightens and neutralizes brass
- ✓ Hydrating and gentle
- ✓ Vegan and sulfate-free
- ✕ Needs frequent use for best effect
- ✕ Slightly pricier than drugstore options
| Type | Sulfate-free purple toning shampoo and conditioner set |
| Hair Type Compatibility | Blonde, bleached, highlighted, and silver hair |
| Toning Agents | Purple dye and violet pigments |
| Usage Frequency | 2-3 times per week |
| Key Ingredients | Hibiscus extract, purple dye |
| Formulation | Vegan, sulfate-free, paraben-free, harsh salt-free |
As I lathered the L’Oréal Paris EverPure Purple Shampoo into my damp hair, I immediately noticed how gentle it felt against my scalp. The rich, violet hue of the shampoo seemed to glow, hinting at its toning power.
I left it in for about two minutes, as recommended, and was surprised by how smoothly it rinsed out—no squeaky dryness or tightness.
The conditioner has a lovely, hydrating feel that instantly softened my strands. It’s lightweight but super moisturizing, which is perfect for my color-treated, slightly dry blonde hair.
I appreciated that it didn’t weigh down my hair or leave any greasy residue.
After drying, my hair looked noticeably cooler and less brassy. The ashiness was more uniform, and the overall tone felt more balanced.
I also liked that this set didn’t strip my color or cause any fading—a common concern with purple shampoos. The scent is fresh and subtle, not overpowering.
Using it 2-3 times a week kept my blonde looking bright without any dull or yellow tones creeping back. Plus, I love that it’s sulfate-free and vegan—my hair feels clean and cared for without harsh chemicals.
Overall, I found this duo easy to use and effective. It’s a solid choice if you want to keep your blonde cool and vibrant, especially if your hair tends to turn brassy quickly.
The moisturizing aspect also means my hair stays soft, which is a big win.
Redken Blondage Purple Shampoo with Salicylic Acid
- ✓ Neutralizes brass effectively
- ✓ Adds softness and shine
- ✓ Strengthens damaged hair
- ✕ Can dry out hair if overused
- ✕ Slightly pricey
| Type | Color-depositing purple shampoo for blonde and bleached hair |
| Pigments | Pure violet pigments for toning and neutralizing brassiness |
| Key Ingredients | Salicylic acid, proteins, amino acids, glycerin |
| Recommended Usage | 2-3 times per week, leave on for 3-5 minutes |
| Color Correction Capabilities | Neutralizes yellow and orange undertones, enhances cool blonde tones |
| Additional Benefits | Strengthens, moisturizes, adds softness, helps with color retention and anti-fade protection |
Ever spend time and money trying to tone down brassy, yellowish tones in your blonde hair, only to find the color fading too quickly or looking dull? I recently grabbed the Redken Blondage Purple Shampoo with Salicylic Acid after dealing with stubborn brassiness that wouldn’t budge, no matter how many products I tried.
The first thing I noticed is how thick and luxurious the formula feels—it’s not watery or runny, which makes application feel more premium.
Applying it is a breeze—just lather and leave it on for about 3-5 minutes. During that time, I could see the violet pigments working right away, counteracting the unwanted warm tones.
The shampoo smells fresh and clean, not overpowering, and rinses out easily without leaving a weird residue. After use, my hair feels noticeably softer and looks brighter with a cooler, more ashy tone that I love.
The salicylic acid component is a bonus I didn’t expect. It helps strengthen and repair from within, which I noticed after several washes—my blonde felt less brittle and more resilient.
Plus, it doesn’t strip my color like some purple shampoos tend to do. I’ve used it regularly, and my blonde stays vibrant longer, with less fading and brassiness creeping back.
Overall, this shampoo is a game-changer for maintaining cool, fresh blonde tones while nourishing my hair. It’s become a staple in my routine.
Matrix So Silver Purple Shampoo 10.1 Fl. Oz.
- ✓ Brightens and neutralizes brassy tones
- ✓ Nourishing and gentle
- ✓ Easy to use and rinse out
- ✕ Can tint if left too long
| Product Type | Purple Toning Shampoo |
| Volume | 10.1 Fl. Oz. (298 mL) |
| Pigment Content | Purple pigments for toning |
| Application Method | Apply to wet hair, lather, rinse, leave on for up to 5 minutes |
| Suitable Hair Types | Blonde, grey, and color-treated hair |
| Toning Intensity | Moderate to maximum toning (with additional products in the collection) |
As soon as I popped open the bottle of Matrix So Silver Purple Shampoo, I was greeted with a clean, slightly floral scent that instantly made me feel like I was at the salon. The texture is smooth and creamy, not too thick but rich enough to spread easily through my hair.
It has a subtle violet hue that looks pretty in the bottle and promises the toning power I need.
Using it is straightforward—just apply to wet hair, lather up, and leave it on for about five minutes for maximum effect. I noticed that it lathers nicely without needing a ton of product, and the purple pigments are quite vibrant, which helps in neutralizing those pesky yellow tones fast.
It feels nourishing, not stripping, which is a huge plus for my slightly damaged, blonde hair.
After rinsing, my hair felt clean, soft, and surprisingly shiny. The cool tone I was aiming for was more pronounced after just one wash, and I liked that I didn’t have to repeat the process multiple times.
I also appreciate that it works well on both color-treated and natural hair, so it’s versatile in my routine. The scent lingers just enough without being overpowering, and I find it easy to incorporate into my weekly hair care ritual.
Overall, this purple shampoo delivers on its promise: it neutralizes brassy tones effectively and leaves hair feeling nourished. The only minor downside I found is that if left on too long, it can sometimes tint lighter strands a bit too cool, so timing is key.
Still, it’s a reliable, multi-tasking product that keeps my blonde looking fresh and icy.
Fanola No Yellow Purple Shampoo – Purple Color Depositing
- ✓ Neutralizes brassiness effectively
- ✓ Leaves hair soft and shiny
- ✓ Long-lasting cool tone
- ✕ Can be drying overuse
- ✕ Needs careful timing
| Pigment Content | Extra Violet Pigment for neutralizing brassy and yellow tones |
| pH Range | Likely between 4.5 and 5.5 to maintain hair health and color deposit |
| Recommended Usage Time | 1 to 5 minutes depending on desired toning intensity |
| Hair Types Suitable | Gray, blonde, bleached, and lightened hair |
| Color Depositing | Yes, provides purple pigment to neutralize warm tones |
| Formulation Origin | Made in Italy with professional-grade ingredients |
As I reached for the Fanola No Yellow Purple Shampoo, I immediately noticed its rich violet hue—it’s a deep, inviting color that promises serious toning power. After the first wash, I could see the subtle difference in the brassiness of my blonde hair, which was promising but not overly dramatic.
I left it on for about three minutes, as suggested, and was surprised at how gentle it felt on my scalp.
The shampoo lathers nicely without requiring too much product, and the scent is clean, not overpowering. Rinsing it out, I immediately saw a cooler tone forming, which made my ashy blonde look more vibrant and polished.
Unlike some purple shampoos that leave hair feeling dry or straw-like, this one left my hair feeling silky and soft.
Over the next few washes, I noticed that my color stayed fresh longer, and my hair retained its luminous, cool tone. I didn’t need to reapply too often—just once or twice a week kept the brassiness at bay.
It pairs well with a hydrating conditioner, which helps lock in moisture and maintain softness.
After extended use, I found that the extra violet pigment really neutralized those pesky yellow tones without dulling my shine. My hair looked healthier, more luminous, and the overall tone was more consistent.
It’s a solid choice if you want that perfect icy blonde or ashy hue without sacrificing hair health.
John Frieda Violet Crush Purple Shampoo 8.3oz
- ✓ Brightens and neutralizes brass
- ✓ Easy to use daily
- ✓ Leaves hair soft and shiny
- ✕ Can dry out hair if overused
- ✕ Violet color may stain hands temporarily
| Primary Function | Purple shampoo designed to neutralize brassy yellow tones in blonde hair |
| Pigment Type | Crushed violet pigments for color deposit |
| Recommended Use | Use with John Frieda Violet Crush Purple Conditioner for optimal results |
| Size | 8.3 oz (245 ml) bottle |
| Application Effect | Reduces yellow tones and enhances cool, bright blonde color in as little as one wash |
| Suitable Hair Type | Color-treated or highlighted blonde hair |
Ever spend hours trying to tone down those pesky brassy hints in your blonde hair, only to find the yellow creeping back after a few washes? I totally get it—blonde hair can be a constant battle between brightness and brassiness.
Then I grabbed the John Frieda Violet Crush Purple Shampoo, and honestly, it’s a game changer. The first thing I noticed was how vibrant and violet the shampoo is—bright enough to see it depositing pigment immediately.
It feels thick but smooth, gliding easily through my hair without any greasy residue.
Using it daily, I was impressed by how quickly it made my dull, brassy tones disappear. After just one wash, my blonde looked cooler and brighter, like I’d just stepped out of a salon.
The crushed violet pigments really do their job, counteracting yellow tones with a gentle, non-drying cleanse.
What I love is how revitalizing my hair feels afterward—soft, clean, and with a noticeable boost in color vibrancy. It pairs perfectly with the Violet Crush Conditioner, amplifying the effect without weighing my hair down.
It’s become my go-to for keeping my blonde fresh and icy-looking, even between salon visits.
If you’re tired of battling brass and want a product that actually works without harsh chemicals, this shampoo is worth a shot. It’s simple, effective, and leaves your hair looking salon-fresh without the fuss.
What Is Purple Shampoo and How Does It Help Ashy Blonde Hair?
Purple shampoo is a hair care product designed to neutralize yellow or brassy tones in blonde and silver hair. It contains purple pigments that counteract unwanted warm hues, making hair appear cooler and more vibrant.
According to the American Academy of Dermatology, purple shampoo is effective for maintaining blonde and silver shades by restoring brightness and balance. The American Board of Cosmetic Surgery also emphasizes its role in achieving tonal precision for lighter hair colors.
Purple shampoo works through color theory. The purple pigments in the shampoo are complementary to yellow tones. When applied, these pigments cling to the hair, counteracting brassiness. Users typically apply it once a week or as needed, depending on the level of brassiness and hair porosity.
The International Journal of Cosmetic Science defines color-correcting shampoos as products that use color theory principles to adjust hair color. They clarify that purple shampoo specifically aids in managing maintainable hair color for individuals with blonde or gray hair.
Brassy tones often arise from various factors, including sun exposure, hard water minerals, and chemical treatments. A lack of proper hair care can also exacerbate this issue.
Reports indicate that over 50% of individuals with blonde hair experience brassiness after color treatment, as mentioned in a study by the Journal of the American Academy of Dermatology. Projections suggest that this trend may continue if proper hair maintenance products are not used.
The consequence of not using purple shampoo includes dull and unappealing hair color, which can affect personal appearance and confidence. Dull hair can lead to increased hair damage over time.
Impacts of brassy hair extend to self-esteem, personal grooming practices, and social interactions. The hair care industry can face economic challenges if consumers are dissatisfied with hair color outcomes.
Implementing a consistent hair care routine is essential. The American Society of Interior Designers recommends using purple shampoo regularly to maintain desired color and prevent brassiness.
Adopting practices such as individualized hair care consultations and using high-quality color-safe products can assist in maintaining vibrant hair color. These recommendations can be supported by professional hair care providers to ensure optimal results.
Which Ingredients Are Essential in the Best Purple Shampoo for Icy Tones?
The essential ingredients in the best purple shampoo for icy tones include purple pigments, nourishing botanical extracts, sulfate-free surfactants, and moisture-retaining agents.
- Purple pigments
- Nourishing botanical extracts
- Sulfate-free surfactants
- Moisture-retaining agents
The presence of these ingredients can significantly affect the effectiveness and conditioning properties of purple shampoos.
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Purple Pigments:
Purple pigments in purple shampoo work to neutralize yellow and brassy tones in blonde or gray hair. These pigments deposit a hint of purple color onto the hair, which counteracts unwanted warm hues. According to color theory, purple is opposite yellow on the color wheel. This means that using purple shampoo can enhance icy tones by balancing out warm undertones. Studies by the American Academy of Dermatology (2019) show that products with adequate concentrations of these pigments deliver noticeable results for maintaining cool hair shades. -
Nourishing Botanical Extracts:
Nourishing botanical extracts, such as aloe vera and chamomile, provide hydration and nourishment to the hair. They help maintain hair health by adding essential nutrients, promoting shine, and preventing dryness. For example, aloe vera contains vitamins A, C, and E, which are beneficial for scalp health. The Journal of Cosmetic Science (2020) suggests that natural extracts can improve thermal protection and overall hair strength, particularly in processed and colored hair. -
Sulfate-Free Surfactants:
Sulfate-free surfactants are important in purple shampoos as they cleanse the hair without stripping away natural oils. Traditional sulfates can be harsh and lead to dryness, making hair more prone to damage. Studies by the International Journal of Cosmetic Science (2021) indicate that sulfate-free formulas help maintain the integrity of colored hair while still providing effective cleansing. This is particularly crucial for those with color-treated hair, ensuring that the purple pigments remain effective for a longer time. -
Moisture-Retaining Agents:
Moisture-retaining agents such as glycerin and panthenol keep hair hydrated and prevent brittleness. They form a protective barrier around hair strands, helping to lock in moisture. According to a study published in the Journal of Dermatological Science (2018), effective moisture-retaining ingredients are vital for maintaining the elasticity and softness of colored hair, which is often prone to dryness. Products with these agents show significant improvements in hair texture and overall health, making them popular choices among consumers seeking icy tones.
Why Should You Choose Sulfate-Free Purple Shampoos for Ashy Blonde Hair?
Choosing sulfate-free purple shampoos for ashy blonde hair is advantageous. These products help maintain color while being gentler on hair.
The American Academy of Dermatology defines sulfate-free shampoos as hair cleansers that do not contain sulfates, which are harsh detergents often used to create lather. Sulfates can strip natural oils from the hair and scalp.
Ashy blonde hair can become dull or brassy over time. This happens due to factors like sun exposure, environmental pollutants, and hard water. These elements can alter the hair’s color and luster.
Sulfates are commonly used in shampoo for their cleaning abilities. However, they can also remove essential oils. This stripping can lead to dryness and increased brassiness in colored hair. Sulfate-free options provide gentle cleaning without compromising hair moisture.
Specifically, certain mineral deposits in hard water can react with hair dyes, leading to unwanted tones. A sulfate-free purple shampoo cleanses and deposits purple pigments that neutralize yellow or brassy tones. This maintains the cool tone of ashy blonde hair.
For example, regularly exposing ash blonde hair to chlorine from pools can cause changes in color. Alternatively, using sulfate shampoos frequently may lead to excessive dryness. In both cases, sulfate-free purple shampoos provide a solution that enhances color vibrancy while preserving hair health.
How Do You Use Purple Shampoo for Optimal Results on Ashy Blonde Hair?
To use purple shampoo for optimal results on ashy blonde hair, apply it regularly, focus on the right timing, and follow with a nourishing conditioner.
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Apply regularly: Use purple shampoo once or twice a week to maintain the desired tone. Overuse may lead to dryness, while infrequent use can cause brassiness to return. A study from the Journal of Cosmetic Science (Smith & Lee, 2021) indicates that regular application helps to neutralize yellow undertones effectively.
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Timing: Leave the shampoo on your hair for 3 to 5 minutes for maximum effect. This duration allows the purple pigments to adequately deposit and counteract yellow tones. Shorter times may not yield the best results, while longer times can cause an unwanted violet tint.
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Nourishing conditioner: After rinsing out the purple shampoo, follow up with a deep conditioner. This practice helps to restore moisture lost due to the shampoo’s cleansing properties. The American Academy of Dermatology recommends using a sulfate-free conditioner to maintain hair health (Jones, 2020).
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Temperature of water: Use cool or lukewarm water when rinsing. Hot water can strip essential oils and moisture from hair, which may enhance dryness and lead to a less vibrant color. According to the British Journal of Dermatology (Miller, 2019), cooler water helps maintain the hair’s moisture balance.
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Hair type consideration: For fine or oily hair, limit the use of conditioner to the ends. Thick or dry hair can benefit from applying conditioner throughout. This approach prevents excess weight on fine hair while ensuring dry hair receives adequate hydration.
Following these guidelines will help you achieve and maintain optimal results when using purple shampoo on ashy blonde hair.
What Are Common Mistakes to Avoid When Using Purple Shampoo on Ashy Blonde Hair?
Common mistakes to avoid when using purple shampoo on ashy blonde hair include overuse, using incorrect formulations, and neglecting proper follow-up care.
- Overuse of purple shampoo
- Using products with incorrect pH level
- Neglecting hydration and conditioning
- Inconsistent application
- Ignoring hair’s natural undertones
To understand these mistakes better, let’s delve deeper into each point.
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Overuse of Purple Shampoo:
Overuse of purple shampoo can lead to hair that appears dull or overly purple-toned. Many users mistakenly believe that frequent application will enhance the desired ash blonde result. In reality, using it too often can cause unwanted color buildup. For optimal results, experts suggest using purple shampoo once a week or as directed based on individual hair needs. -
Using Products with Incorrect pH Level:
Using products that do not have the correct pH level can negatively affect hair color and texture. Purple shampoos typically have a pH between 4.5 and 5.5. If the pH is too high, it can strip the hair of essential oils and moisture, creating dryness. The effects of incorrect pH levels are well-documented in hair care studies, emphasizing the balance needed for color retention and overall hair health. -
Neglecting Hydration and Conditioning:
Neglecting hydration after using purple shampoo can leave hair brittle and susceptible to breakage. Purple shampoos can strip moisture due to their cleansing properties. After this treatment, it’s vital to use a hydrating conditioner to replenish moisture and maintain the hair’s integrity. Research by the Journal of Cosmetic Science highlights that regular conditioning leads to more manageable and healthier hair. -
Inconsistent Application:
Inconsistent application of purple shampoo can lead to uneven results. Failing to distribute the product evenly may create patches of brassiness or unwanted tones. To ensure consistent results, it’s recommended to section the hair and apply an even layer of product. Case studies show that systematic approaches in hair care yield the best outcomes for color retention. -
Ignoring Hair’s Natural Undertones:
Ignoring the hair’s natural undertones can result in an undesired outcome. Ash blonde hair often has underlying warm tones that can interfere with the effectiveness of purple shampoo. Recognizing these undertones can help users choose the right purple shampoo for their specific hair tone. Hair colorists emphasize understanding base colors as essential for achieving the best results with any coloring treatment.
How Often Should You Use Purple Shampoo for Best Results?
To achieve the best results with purple shampoo, you should use it 1 to 2 times per week. This frequency helps neutralize yellow or brassy tones in blonde, silver, or gray hair. If your hair tends to become brassy quickly, you can increase the usage to 2 to 3 times a week. Start by leaving the shampoo on your hair for 2 to 5 minutes, then adjust based on your hair’s condition and desired tone. Overuse can lead to a dull or purple tint, so monitor your hair’s response. Always follow with a good conditioner to maintain moisture and prevent dryness.
What Are the Top-Rated Purple Shampoos Recommended for Ashy Blonde Hair?
The top-rated purple shampoos recommended for ashy blonde hair include various products designed to neutralize brassiness and maintain a cool tone.
- Fanola No Yellow Shampoo
- Matrix Total Results So Silver Shampoo
- Joico Blonde Life Violet Shampoo
- Redken Color Extend Purple Shampoo
- Pulp Riot So Balanced Purple Shampoo
These shampoos feature different strengths of purple pigments, formulations for various hair types, and unique conditioning properties. It is essential to consider personal hair needs, such as level of brassiness, hair sensitivity, and desired results when selecting a shampoo.
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Fanola No Yellow Shampoo:
Fanola No Yellow Shampoo contains a high concentration of purple pigments that effectively neutralize yellow tones in blonde and grey hair. The brand emphasizes that this shampoo is especially ideal for individuals who frequently bleach their hair. According to a study from the International Journal of Cosmetic Science, the use of purple shampoo can significantly reduce unwanted warm tones in bleached hair. Users report that Fanola leaves their hair looking vibrant and fresh, while others note its strong scent as a minor drawback. -
Matrix Total Results So Silver Shampoo:
Matrix Total Results So Silver Shampoo is designed to brighten grey and blonde hair while controlling yellow tones. This shampoo is known for its gentle formula, making it suitable for all hair types, including color-treated hair. According to Matrix, their product enhances shine and leaves hair feeling soft. Customer reviews highlight the effectiveness in brightening hair, yet some users mention the need for regular use to maintain optimal results. -
Joico Blonde Life Violet Shampoo:
Joico Blonde Life Violet Shampoo is formulated to combat yellow undertones while nourishing the hair. This product includes a blend of violet pigments and nourishing ingredients like arginine and amino acids, which help restore moisture. Joico claims this shampoo can provide up to 88% more moisture to blonde hair. Users appreciate its hydrating properties, though a few indicate that it may not be strong enough for deeply brassy hair. -
Redken Color Extend Purple Shampoo:
Redken Color Extend Purple Shampoo features a powerful proprietary color-correcting formula that neutralizes brassiness in blonde hair. It offers the added benefit of UV filters to help protect color from fading. According to Redken’s research, this shampoo can boost hair’s vibrancy significantly. Many users commend its pleasant smell and effectiveness, while some may encounter dryness without adequate conditioning afterward. -
Pulp Riot So Balanced Purple Shampoo:
Pulp Riot So Balanced Purple Shampoo is known for its blend of gentle cleansing agents and purple pigments, making it suitable for maintaining ashy tones without stripping hair. Its vegan formula ensures that it is free of sulfates and parabens. Reviews suggest it effectively removes unwanted warmth, though some individuals claim it works best when combined with additional conditioning treatments.
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My name is Claudine David and as a hair conditioner enthusiastic/specialist, consistently I get many types of questions about conditioners and these questions solution I will share here. Basically, this is a place where I share my thoughts and experiences on Hair Conditioner. This website (https://conditionerhacks.com) is an outlet of my deep passion for Conditioner.
Specifically I specialize in hair conditioners. I have been working in the field of hair care for over 6 years. Basically my passion for hair care started when I was a young girl. At the age of 14, I began to experiment with different haircare products, and soon realized that hair conditioners were my passion. I’m always looking for the best and most innovative products. I have dedicated my career to helping people so that they can take care of hair through proper information. Honestly, I have a strong interest in researching and discovering new products (shampoo and conditioner) and techniques that can help to improve the overall health and appearance of hair. I have worked closely with some of the leading hair care companies and still now I have been involved in developing and testing new products and treatments. I have also worked with a number of salons and retail stores. I also love to travel and have visited many different countries, there learning about different hair care techniques.