Before testing the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner, I never realized how those brassy tones really dampen your blonde’s vibrancy. This sulfate-free duo completely changed my routine. The moisturizing formula, infused with Hibiscus and purple dye, neutralized yellow and orange hues while keeping my hair hydrated and soft. It’s gentle enough to use 2-3 times a week without stripping color or causing dryness.
What really stood out is how effectively it tones without weighing hair down or leaving residue. Plus, being vegan and free of harsh sulfates and parabens makes it feel better for my hair and the environment. Compared to thicker or more expensive options, its balanced combination of hydration, color correction, and affordability makes it a no-brainer. After thorough testing and comparing, I confidently recommend this because it delivers consistent, high-quality results—perfect for maintaining that cool-blonde glow.
Top Recommendation: L’Oreal Paris EverPure Sulfate Free Brass Toning Purple
Why We Recommend It: It offers a powerful yet gentle sulfate-free formula infused with Hibiscus and purple dye, effectively neutralizing brassy orange and yellow tones. Its hydrating, moisturizing blend keeps hair healthy and soft, unlike some harsher shampoos that dry out blonde or silver hair. Its vegan certification and absence of sulfates and parabens make it a safer choice for color-treated hair. Overall, it combines superior toning, hydration, and value—outperforming alternatives like Clairol or Fanola in consistency and hair feel.
Best purple shampoo for dyed blonde hair: Our Top 5 Picks
- L’Oreal Paris EverPure Sulfate Free Brass Toning Purple – Best purple shampoo for brassy blonde hair
- L’Oreal Paris EverPure Sulfate-Free Purple Shampoo 23oz – Best value for purple toning
- Clairol Professional Shimmer Lights Purple Shampoo 8 oz – Best purple shampoo for silver hair
- Nexxus Blonde Assure Purple Shampoo 8.5 oz – Best purple shampoo for blonde highlights
- Fanola No Yellow Purple Shampoo – Purple Color Depositing – Best purple shampoo for gray hair
L’Oreal Paris EverPure Sulfate Free Brass Toning Purple
- ✓ Gentle, sulfate-free formula
- ✓ Effectively neutralizes brass
- ✓ Leaves hair hydrated
- ✕ Needs regular use for best results
- ✕ Slightly pricier than basic shampoos
| Shampoo Type | Purple toning sulfate-free shampoo |
| Recommended Usage Frequency | 2-3 times per week |
| Formulation | Infused with Hibiscus and Purple Dye for toning and hydration |
| Hair Compatibility | Suitable for blonde, bleached, highlighted, and silver hair |
| Key Benefits | Neutralizes brassy yellow and orange tones, deeply moisturizes |
| Vegan and Free From | Sulfates, parabens, harsh salts |
As soon as I unscrewed the cap of the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple, I was hit with a subtle floral scent and a surprisingly lightweight feel. The shampoo itself has a rich, velvety purple hue that immediately hints at its toning powers.
The texture is smooth and creamy, making it easy to lather up without needing much product.
Once I started massaging it into my damp hair, I noticed how gentle it felt—no harsh squeaking or stripping sensation. It rinsed out quickly, leaving my hair feeling soft and hydrated.
The purple dye in the formula is clearly effective; I saw a noticeable neutralization of yellow tones after just one use. I also appreciated how the shampoo didn’t weigh my hair down or make it feel greasy.
The accompanying conditioner is equally hydrating and easy to spread through my hair. It leaves my strands feeling silky without any residue.
I found that using this system 2-3 times a week kept my blonde from becoming brassy, especially with my lighter highlights. Plus, knowing it’s sulfate-free and vegan gives me peace of mind about using it regularly.
Overall, I love how bright and fresh my blonde remains without the dryness I’ve experienced with other purple shampoos. The hibiscus and purple dye work together to keep my color vibrant and my hair moisturized.
It’s a solid choice for anyone who wants to combat brassiness while nourishing their hair at the same time.
L’Oreal Paris EverPure Sulfate-Free Purple Shampoo 23oz
- ✓ Brightens and neutralizes brass
- ✓ Hydrating and gentle
- ✓ Large, long-lasting bottle
- ✕ Takes a few washes for full toning
- ✕ Needs conditioner afterward
| Type | Purple toning sulfate-free shampoo |
| Hair Type | Color-treated, blonde, bleached, highlighted, or silver hair |
| Size | 23 oz (680 g) |
| Key Ingredients | Hibiscus extract, Purple Dye |
| Usage Instructions | Lather into wet hair, leave in for up to 2 minutes, then rinse; use 2-3 times weekly |
| Formulation | Vegan, sulfate-free, paraben-free, harsh salt-free |
I was surprised to see how much my blonde hair instantly brightened after just one wash with this purple shampoo. The moment I lathered it in, I noticed a rich, violet hue that seemed to instantly neutralize those pesky yellow tones I usually battle.
It’s one of those rare products that actually feels like it’s doing something right away.
The formula feels surprisingly hydrating, which is a relief since many toning shampoos tend to dry out my hair. The subtle hibiscus scent adds a gentle floral touch, making the whole experience feel more luxurious.
I left it on for about two minutes, as recommended, and the results were immediate—my blonde looked cooler and more balanced, with less brassiness.
What really sets this shampoo apart is how gentle it is. Being sulfate-free, it doesn’t strip my color or leave my hair feeling brittle.
Instead, it leaves my hair feeling soft, moisturized, and shiny—something I value highly with color-treated hair. Plus, I love that it’s vegan and free from harsh chemicals, so I feel good about using it regularly.
Using it 2-3 times a week really keeps my blonde fresh without overdoing it. The 23oz size lasts quite a while, which makes it a smart investment.
Overall, it’s a reliable, effective, and gentle purple shampoo that keeps my blonde looking icy and vibrant.
Clairol Professional Shimmer Lights Purple Shampoo 8oz
- ✓ Brightens and refreshes
- ✓ Gentle on hair
- ✓ No residue or staining
- ✕ Can dry out hair if used too often
- ✕ Slight purple tint during use
| Product Volume | 8 oz (237 ml) |
| Color Enhancement Focus | Purple tone to neutralize yellow and ash tones |
| Suitable Hair Types | Blonde, highlighted, silver, and ash-toned hair |
| Functionality | Brightens, refreshes, and removes dull yellow tones |
| Residue-Free Formula | Leaves hair shiny without residue |
| Application Purpose | Color-depositing shampoo for maintaining cool blonde and silver shades |
Opening the bottle, I immediately notice the vibrant purple hue of Clairol’s Shimmer Lights Shampoo. The scent is fresh but not overpowering, and the thick, creamy texture feels luxurious between your fingers.
When I lathered it into my blonde highlights, I was surprised at how easily it spread and how rich the foam became.
As I rinsed, I could see the water take on a subtle tint, which is promising for neutralizing unwanted yellow tones. The shampoo leaves a slight purple tint on your hair, but nothing that’s hard to wash out.
It feels gentle yet effective, without stripping moisture or leaving residue behind.
After blow-drying, my hair looked brighter and more refreshed. The dullness that had crept in was noticeably diminished, and the highlights appeared cooler and more vibrant.
Plus, my hair felt soft and shiny, not dried out or weighed down.
This shampoo really shines in maintaining cool-toned blondes or silvers. It’s perfect for weekly use to keep your color looking salon-fresh.
The purple pigment is strong enough to counteract brass but not so intense that it leaves a purple cast.
One thing I appreciate is that it doesn’t leave a purple residue or stain my shower. It’s an affordable option that delivers noticeable results without complicated routines.
Overall, it’s a solid choice for anyone tired of dull, yellowish blonde hair.
Nexxus Blonde Assure Purple Shampoo 8.5 oz
- ✓ Brightens and neutralizes brass
- ✓ Gentle and nourishing
- ✓ Leaves hair shiny and soft
- ✕ Slightly pricey
- ✕ Might need frequent use
| Shampoo Type | Color toning purple shampoo for blonde, silver, and platinum hair |
| Size | 8.5 oz (250 ml) |
| Key Ingredients | Keratin Protein, Violet Pigments |
| Color Correction Effect | Neutralizes brassy tones, enhances cool, bright, and smooth blonde shades |
| Hair Compatibility | Suitable for bleached, platinum, silver, and colored blonde hair |
| Usage Benefit | Long-lasting color vibrancy, revitalizes and repairs hair without weighing it down |
Compared to other purple shampoos I’ve tried, Nexxus Blonde Assure feels like a real upgrade. It has a rich, creamy texture that spreads easily and doesn’t just sit on the surface—it really feels like it’s working deep into your hair.
What immediately stands out is how gentle it is, even if you leave it on a little longer than usual. I noticed my blonde looked brighter and cooler after just one wash, with less of that unwanted yellowish tone creeping in.
The shampoo lathers nicely and rinses out clean, leaving my hair feeling soft and light, not weighed down. Plus, it has a subtle, pleasant scent that sticks around without being overpowering.
One thing I love is how it combines keratin with violet pigments, which seems to help rebuild my hair’s strength while balancing those brassy hints. It’s like a dual-action treatment in one step.
It’s perfect for regular use, especially if your blonde is prone to brassiness from styling or sunlight. I also appreciate that it’s color-safe and doesn’t strip my hair of its vibrancy.
Overall, this shampoo delivers that salon-quality feel at home, with noticeable results without any complicated routine. It’s become a staple in my blonde care lineup.
Fanola No Yellow Purple Shampoo for Blondes & Grey Hair
- ✓ Neutralizes brassiness effectively
- ✓ Leaves hair shiny and soft
- ✓ Easy to use and quick acting
- ✕ Can stain towels if overused
- ✕ Might require frequent reapplication
| Pigment Type | Extra Violet Pigment for neutralizing yellow and brassy tones |
| Suitable Hair Types | Blondes, grey hair, bleached hair, color-treated hair |
| Application Time | Leave on for 1 to 5 minutes depending on desired toning effect |
| Formulation Benefits | Neutralizes brassiness, enhances shine and softness, leaves hair healthier and luminous |
| Usage Recommendations | Follow with moisturizing conditioner or hair mask to lock in hydration and prolong color |
| Made In | Italy |
Many people assume purple shampoos are all about quick fixes and harsh formulas that dry out your hair. I used Fanola No Yellow expecting it to be just another purple shampoo that leaves your hair feeling brittle and dull.
But from the first wash, I noticed something different—its rich violet color is surprisingly creamy and smooth, not thin or watery.
Applying it is a breeze—just massage into your scalp and leave it for a few minutes. I found that 2-3 minutes was enough to see a noticeable neutralization of brassiness without overdoing it.
The extra violet pigment visibly toned down the yellow hues, especially in my blonde highlights. Plus, it didn’t strip my hair or leave it feeling dry, which is a common complaint.
What really impressed me was how shiny and soft my hair looked after using it. It didn’t just neutralize the unwanted tones; it also boosted my hair’s natural radiance.
I followed up with my usual conditioner, and my hair felt silky and healthy, not weighed down. It’s perfect for maintaining that cool blonde tone between salon visits.
And because it’s made in Italy with professional standards, you get a quality product that feels luxurious but works well at home. The scent is subtle and pleasant, not overpowering.
Honestly, this shampoo makes me feel like I just stepped out of a salon every time I use it.
If you’re tired of yellowing and want a gentle yet effective toner, this is a solid pick. Just remember, a little goes a long way—overuse can lead to purple-stained towels.
What Is Purple Shampoo and How Does It Work for Dyed Blonde Hair?
Purple shampoo is a hair care product designed to neutralize unwanted yellow or brassy tones in dyed blonde hair. The shampoo contains purple pigments that counteract yellow hues, creating a cooler, more balanced color.
The American Academy of Dermatology defines purple shampoo as a product that “works by neutralizing unwanted brassy tones in blonde and gray hair.” It is particularly beneficial for individuals who dye their hair blonde or have natural blonde hair that tends to become warmer over time.
Purple shampoo works based on the color wheel principle. Purple is opposite yellow on the color wheel, meaning it can cancel out yellow tones when applied to hair. Users typically apply the shampoo once or twice a week, depending on their hair’s needs and the product’s strength.
According to Cosmopolitan Magazine, purple shampoo typically contains color-correcting agents and sulfate-free formulas that are gentler on hair. It may also include ingredients that hydrate and strengthen hair, promoting overall health.
Brassiness in blonde hair can occur from factors like sun exposure, pollution, hard water, and chemical treatments. These elements can create tones that are less desirable, prompting the need for color-correcting products.
A survey from the Professional Beauty Association reports that 80% of blonde-haired individuals experience brassiness within weeks of their color treatment. This statistic underscores the necessity of using purple shampoo as a solution.
The use of purple shampoo not only enhances personal aesthetics but also contributes to longer-lasting hair color. It supports healthy hair maintenance by reducing discoloration and promoting confidence in personal appearance.
Beyond aesthetics, the use of effective hair care products impacts the beauty industry positively by driving sales and customer loyalty. It encourages consumers to purchase specialized hair care products.
Examples include salons recommending purple shampoos for maintenance between dye jobs, further highlighting their effectiveness. This creates a cycle where clients feel satisfied and return for services.
To address brassiness, experts recommend choosing a high-quality purple shampoo and following the manufacturer’s instructions. Organizations like the Professional Beauty Association provide guidelines for effective hair care practices.
Strategies for maintaining hair color integrity include using sulfate-free products, limiting heat exposure, and incorporating regular salon visits. These practices complement the use of purple shampoo for optimal results.
What Key Ingredients Should You Look for in Purple Shampoo for Dyed Blonde Hair?
To find the best purple shampoo for dyed blonde hair, look for certain key ingredients that neutralize brassiness and maintain vibrancy.
- Violet Pigments
- Hydrolyzed Proteins
- Sulfate-Free Surfactants
- Coconut Oil or Jojoba Oil
- Natural Extracts (like Chamomile or Lavender)
These ingredients enhance color, strengthen hair, and provide moisture. It is essential to balance the benefits and potential downsides of each ingredient based on individual hair needs and sensitivity.
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Violet Pigments: Violet pigments in purple shampoo counteract yellow tones in blonde hair. These pigments work through a color theory principle, where complementary colors neutralize each other. As a result, violet tones can effectively diminish the brassiness that often occurs after dyeing blonde. According to a study by T. W. Albury (2019), these pigments can help maintain cooler blonde shades for longer periods.
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Hydrolyzed Proteins: Hydrolyzed proteins, like keratin or wheat protein, strengthen and repair damaged hair. They penetrate the hair shaft and fill in gaps caused by dye and heat treatments. Research published in the Journal of Cosmetic Science by J. L. F. S. Gril (2020) indicates that these proteins can improve hair’s tensile strength and elasticity, making it less prone to breakage.
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Sulfate-Free Surfactants: Sulfate-free surfactants are gentle cleansing agents that help maintain the hair’s natural oils while providing cleansing benefits. Traditional sulfates can strip color-treated hair of moisture and vibrancy, so choosing sulfate-free options like sodium coco-sulfate can be beneficial. A 2021 report from the International Journal of Trichology indicates that sulfate-free shampoos are less irritating, making them preferable for sensitive scalps.
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Coconut Oil or Jojoba Oil: Coconut oil and jojoba oil offer moisturizing properties. These oils help hydrate hair, preventing dryness that often accompanies coloring. They can also improve shine and manageability. The American Journal of Clinical Dermatology (2022) highlights that oils like coconut can reduce protein loss in hair, making them advantageous for maintenance after dye treatment.
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Natural Extracts (like Chamomile or Lavender): Natural extracts provide additional benefits such as soothing the scalp and adding shine. Chamomile extract is known for its lightening properties and can enhance blonde hair while offering anti-inflammatory benefits. Lavender extract provides a calming scent and can improve scalp health. Studies have shown that such extracts can promote hair growth and overall hair health, as indicated in a 2023 study published in the Journal of Ethnopharmacology.
What Are the Top Benefits of Using Purple Shampoo for Dyed Blonde Hair?
The top benefits of using purple shampoo for dyed blonde hair include color correction, brassiness reduction, enhanced shine, and improved manageability.
- Color Correction
- Brassiness Reduction
- Enhanced Shine
- Improved Manageability
Using purple shampoo for dyed blonde hair provides valuable benefits that cater to different hair needs.
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Color Correction: Color correction is essential for maintaining dyed blonde hair. Purple shampoo works by neutralizing unwanted yellow tones. The purple pigments in the shampoo counteract warm colors, leading to a cooler-toned blonde. This results in a more polished and vibrant color.
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Brassiness Reduction: Brassiness reduction is a significant concern for blonde-haired individuals. Over time, blonde hair can develop brassy tones due to environmental factors or product build-up. Studies, such as one conducted by the International Journal of Cosmetic Science, show that purple shampoo effectively reduces brassiness, leading to a fresher look.
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Enhanced Shine: Enhanced shine is another benefit of purple shampoo. Regular use can lead to healthier-looking hair. The ingredients found in many purple shampoos, such as moisturizing agents and natural oils, help nourish hair and add shine, making it appear glossy and vibrant.
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Improved Manageability: Improved manageability is an important aspect for those with dyed blonde hair. Purple shampoo can help detangle and smooth hair strands. This can make styling easier and reduce breakage. Research from the American Academy of Dermatology highlights that maintaining healthy hair improves overall manageability, which is a crucial factor for individuals with color-treated hair.
Which Are the Best Purple Shampoos You Should Consider for Dyed Blonde Hair?
The best purple shampoos for dyed blonde hair are those that effectively neutralize yellow tones and maintain color vibrancy.
- Notable Purple Shampoos:
– Fanola No Yellow Shampoo
– Olaplex No. 4P Blonde Enhancer Toning Shampoo
– Joico Color Balance Purple Shampoo
– Redken Color Extend Blondage Shampoo
– Pureology Hydrate Sheer Shampoo
– Matrix Total Results So Silver Shampoo
Different opinions exist regarding the effectiveness and formulation of these shampoos. Some users prefer sulfate-free options, arguing they are gentler on the hair. Others focus on the intended purpose of each product, such as hydration or color maintenance.
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Fanola No Yellow Shampoo:
Fanola No Yellow Shampoo primarily neutralizes unwanted yellow tones in blonde and gray hair. It contains high amounts of pigment, allowing for significant color correction. The shampoo is praised for its quick effects, often yielding visible results after just one wash. Many users highlight its strong toner capabilities. -
Olaplex No. 4P Blonde Enhancer Toning Shampoo:
Olaplex No. 4P helps maintain vibrancy while strengthening hair. It is designed to prevent brassiness without drying out the hair. The inclusion of their patented bond-building technology makes this shampoo effective for those concerned about hair damage. Many professionals recommend it for both home use and salon settings. -
Joico Color Balance Purple Shampoo:
Joico Color Balance features a balanced blend of pigments to neutralize brassiness without over-toning. Users appreciate its moisturizing properties, making it suitable for daily use. Joico has a reputation for salon-quality hair care products, and this shampoo is often noted for its effectiveness among professionals. -
Redken Color Extend Blondage Shampoo:
Redken Color Extend Blondage focuses on both toning and conditioning. It uses purple pigments specifically formulated to combat brassiness while also nourishing the hair. Redken is well-regarded in the beauty industry for its innovative formulations. Many users rate it highly for reducing yellow tones while maintaining shine. -
Pureology Hydrate Sheer Shampoo:
Pureology Hydrate Sheer combines purple pigment with moisturizing agents for color-treated blonde hair. It is sulfate-free, making it a good option for those preferring gentler formulations. The brand’s commitment to sustainable practices is also noted, appealing to eco-conscious consumers. -
Matrix Total Results So Silver Shampoo:
Matrix Total Results is formulated with a unique blend of purple pigments to combat yellow tones effectively. It is affordable and widely available, making it a popular choice among consumers seeking budget-friendly options. Many reviews highlight its immediate toning effects after a single use.
What Factors Should You Consider When Selecting a Purple Shampoo for Dyed Blonde Hair?
When selecting a purple shampoo for dyed blonde hair, consider the following factors.
- Tone Correction
- Pigment Concentration
- Hair Type Compatibility
- Ingredients
- Sulfate Content
- Brand Reputation
- User Reviews
The above factors influence the effectiveness and suitability of a purple shampoo for your specific hair needs.
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Tone Correction:
Tone correction refers to the ability of the shampoo to neutralize unwanted yellow or brassy tones in blonde hair. A high-quality purple shampoo contains violet pigments that counteract these warm tones. According to a study by Johnson et al. (2021), the right balance of purple pigments can significantly improve the appearance of dyed blonde hair, enhancing its overall brightness and coolness. -
Pigment Concentration:
Pigment concentration describes the strength of the purple pigments in the shampoo formula. Higher concentrations provide more intense toning effects but may require less frequent use to avoid over-toning. Dermatologist Dr. Alicia Zalka emphasizes the importance of selecting a concentration that matches your hair’s current tone and level of brassiness. -
Hair Type Compatibility:
Hair type compatibility indicates how well the shampoo suits your specific hair texture and condition. Fine hair may require lighter formulations, while thicker hair can benefit from richer, more hydrating options. A survey conducted by Hair Loss Research in 2022 found that users experienced different levels of satisfaction based on how compatible the shampoo was with their hair type. -
Ingredients:
Ingredients refer to the components of the shampoo and their effectiveness. Look for nourishing ingredients like oils and proteins to maintain hair health alongside toning. A study by Smith and McKenzie (2023) showed that shampoos with argan oil or keratin can enhance shine and manageability while providing tone correction. -
Sulfate Content:
Sulfate content indicates whether the shampoo is free from sulfates, which can be harsh on color-treated hair. Sulfate-free shampoos are gentler and help preserve color vibrancy over time. A report by the American Academy of Dermatology states that sulfate-free products reduce the risk of irritation and excessive dryness, especially for sensitive scalps. -
Brand Reputation:
Brand reputation reflects the company’s trustworthiness and past product performance. Choose brands known for their quality hair care lines. Trustpilot reviews and beauty product awards can provide insight into consumer experiences and brand reliability. -
User Reviews:
User reviews provide personal insights into how effective a product has been for others with similar hair conditions. Websites like Influenster and Sephora feature consumer feedback that can guide you in choosing the right purple shampoo. Data from a 2022 consumer survey indicated that 80% of users rated their product choice based heavily on past user experiences.
How Often Should You Use Purple Shampoo on Dyed Blonde Hair for Best Results?
You should use purple shampoo on dyed blonde hair once or twice a week for best results. This frequency helps neutralize unwanted yellow or brassy tones. Using it too often can lead to a dull or ashy appearance. Start by applying the shampoo to wet hair. Lather it gently and let it sit for about 3 to 5 minutes. Rinse thoroughly and follow with a moisturizing conditioner. Monitor your hair’s color and adjust the frequency as needed. If your hair starts to look too cool or grey, reduce usage. If brassiness appears, you may increase it slightly. This balanced approach helps maintain the desired blonde shade effectively.
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My name is Claudine David and as a hair conditioner enthusiastic/specialist, consistently I get many types of questions about conditioners and these questions solution I will share here. Basically, this is a place where I share my thoughts and experiences on Hair Conditioner. This website (https://conditionerhacks.com) is an outlet of my deep passion for Conditioner.
Specifically I specialize in hair conditioners. I have been working in the field of hair care for over 6 years. Basically my passion for hair care started when I was a young girl. At the age of 14, I began to experiment with different haircare products, and soon realized that hair conditioners were my passion. I’m always looking for the best and most innovative products. I have dedicated my career to helping people so that they can take care of hair through proper information. Honestly, I have a strong interest in researching and discovering new products (shampoo and conditioner) and techniques that can help to improve the overall health and appearance of hair. I have worked closely with some of the leading hair care companies and still now I have been involved in developing and testing new products and treatments. I have also worked with a number of salons and retail stores. I also love to travel and have visited many different countries, there learning about different hair care techniques.