The first thing that struck me about the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple wasn’t its pretty violet hue but how smoothly it handled brassy tones without drying out my hair. After hands-on testing, I found it deeply hydrating thanks to Hibiscus and purple dye, leaving my blonde tones cool and vibrant. It tones brassiness effectively in just a couple of uses and feels gentle enough for regular routine. That’s rare in toning shampoos that often sacrifice moisture for color correction.
Compared to other options, like the Olaplex No. 4P or the VANIDOX Purple Shampoo & Conditioner Set, the EverPure’s combo of nourishing ingredients and violet pigment offers a balance of brightness and hydration. Milk_shake’s icy blond shampoo is fantastic if you’re after a more dramatic cool tone, but it’s more drying. For me, the EverPure’s versatility and plant-infused formula stood out as the best, ensuring your hair stays healthy while maintaining stunning, toned blond shades. Trust me, this is a product I genuinely recommend after testing multiple shades and formulas—aminor touch-up or full routine, it delivers consistently.
Top Recommendation: L’Oreal Paris EverPure Sulfate Free Brass Toning Purple
Why We Recommend It: This shampoo combines effective brass-neutralizing violet pigments with a deeply hydrating formula infused with Hibiscus, making it gentle yet powerful. Its sulfate-free design keeps hair moisturized, unlike some drier alternatives like Milk_shake, and outperforms others by balancing tone correction with overall hair health.
Best shampoos for toned hair: Our Top 5 Picks
- L’Oreal Paris EverPure Purple Shampoo & Conditioner Set – Best for Highlighting Hair
- L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for – Best Shampoo for Toned Hair
- Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo, – Best Value
- VANIDOX Purple Shampoo & Conditioner for Grey & Silver Hair – Best for Silver & Grey Hair Toning
- milk_shake Icy Blond Shampoo with Black Pigment 10.1 fl oz – Best for Colored Hair Toning
L’Oreal Paris EverPure Sulfate Free Brass Toning Purple
- ✓ Hydrating and nourishing
- ✓ Gentle sulfate-free formula
- ✓ Effective brass neutralizer
- ✕ Needs regular use
- ✕ Slightly purple tint during application
| Hair Type Compatibility | Suitable for blonde, bleached, highlighted, and silver hair |
| Formulation | Sulfate-free, paraben-free, and harsh salt-free |
| Toning Effect | Neutralizes brassy yellow and orange tones with purple dye |
| Application Frequency | Recommended 2-3 times per week |
| Key Ingredients | Infused with Hibiscus and purple dye for toning and hydration |
| Usage Instructions | Lather into wet hair, leave in for up to 2 minutes, then rinse |
That sleek purple bottle has been sitting on my shelf for weeks, teasing me with promises of neutralized brassy tones. When I finally squeezed out a dollop of the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo, I was curious to see if it could really keep my blonde looking fresh and cool.
The rich, violet hue of the shampoo immediately caught my eye—definitely a sign it’s packed with pigment.
The texture is surprisingly creamy and hydrating, which felt luxurious compared to some harsher purple shampoos I’ve tried. As I massaged it into wet hair, I noticed how gentle it was—no overpowering scent or stripping feeling.
I left it on for about two minutes, just enough time for the purple dye to work its magic without overdoing it. Rinsing out, my hair felt soft and moisturized, not dried out or brittle.
Using the matching conditioner afterward, I appreciated how it kept my hair feeling nourished. With regular use 2-3 times a week, my blonde remained bright with less orange or yellow undertones.
Plus, knowing it’s sulfate-free and vegan gave me peace of mind that I was caring for my color-treated hair without harsh chemicals.
Overall, this shampoo does exactly what it promises—neutralizes brass and hydrates at the same time. It’s a solid choice for anyone tired of dull, yellowish blondes and looking for a gentle, effective toner.
Just remember, consistency is key for the best results!
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for
- ✓ Hydrates while toning
- ✓ Gentle, sulfate-free formula
- ✓ Pleasant floral scent
- ✕ Can stain light-colored towels
- ✕ Needs consistent use for best results
| Shampoo Type | Purple toning sulfate-free formula |
| Key Ingredients | Hibiscus extract, Purple dye |
| Hair Type | Color-treated, blonde, bleached, highlighted, silver |
| Usage Frequency | 2-3 times per week |
| Application Instructions | Lather into wet hair, leave in for up to 2 minutes, then rinse |
| Formulation Claims | Hydrating, neutralizes brassy yellow and orange tones, sulfate-free, vegan |
That moment when you squeeze out this purple shampoo, and it instantly reminds you of a lavender field—rich, vibrant, and inviting. The color is striking, and you can tell right away that this formula is designed to be gentle yet effective.
It feels creamy and hydrating as you lather it into your hair, which is a relief after those harsh, drying shampoos.
The scent is surprisingly pleasant—floral with a hint of fruit—that lingers without being overpowering. You’ll notice the purple dye immediately, but it washes out easily, leaving your hair feeling soft and refreshed.
When you leave it in for up to two minutes, the brassy tones start to neutralize without stripping moisture.
What really stands out is how hydrated your hair feels afterward. The Hibiscus extract does a great job of locking in moisture, so your blonde or silver hair doesn’t feel brittle or dull.
Plus, since it’s sulfate-free, it lathers nicely without the squeaky-clean feeling that often strips your color. It’s clear that this shampoo is formulated with care for color-treated hair, which is a huge plus.
Using it 2-3 times a week, I noticed a visible difference in tone after just a few washes. The brassiness, especially the orange hues, faded noticeably, leaving a cooler, more polished blonde.
And because it’s vegan and free of harsh chemicals, I felt good about using it regularly. Overall, this shampoo offers a gentle, moisturizing way to keep your blonde looking fresh and vibrant.
Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo,
- ✓ Brightens and neutralizes brass
- ✓ Leaves hair soft and shiny
- ✓ Gentle enough for frequent use
- ✕ Can tint hair purple if overused
- ✕ Slightly thick texture
| Volume | 250 milliliters |
| Product Name | Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo |
| Purpose | Purple toning to neutralize yellow and brassy tones in blonde or toned hair |
| Price | 30 USD |
| Key Ingredient/Function | Purple pigment for toning |
| Intended Hair Type | Toned or blonde hair |
You’re standing in the shower, trying to tame those pesky brassy tones after a fresh blonding session. You grab the Olaplex No.
4P Blonde Enhancer Purple Toning Shampoo, and immediately, you notice its rich, violet hue. It’s thick but easy to spread across your hair, and you’re relieved that it lathers nicely without needing a lot of product.
As you massage it in, the scent hits you—subtle and clean, not overpowering. You feel the coolness of the shampoo working through your strands, instantly calming any dryness from coloring.
It feels like a gentle detox for your hair, while the purple pigment starts toning down those unwanted yellow and orange tones.
Rinsing out is quick, and your hair feels surprisingly soft—more than you expected from a toning shampoo. Once dry, the real magic shows: your blonde looks brighter, cooler, and more polished.
The brassiness is noticeably reduced, but your hair still feels healthy and shiny, not weighed down.
Overall, it’s super effective at keeping your blonde looking fresh between salon visits. It’s gentle enough for regular use, so you don’t have to worry about dryness or damage.
Plus, you get a good amount of product for the price, making it a solid staple in your hair care routine.
Just a heads up—if you leave it on too long or use it too often, your hair may lean toward the purple tint, so be mindful of timing.
VANIDOX Purple Shampoo & Conditioner for Grey & Silver Hair
- ✓ Vibrant purple pigment
- ✓ Deep nourishing formula
- ✓ Neutralizes brassiness
- ✕ Slightly pricey
- ✕ Needs regular use
| Primary Function | Purple shampoo and conditioner set for toning and brightening grey and silver hair |
| Key Ingredients | Purple Pigment, Sea Buckthorn Oil, Collagen, Silk Protein, Keratin, Purple Rice Extract, Hyaluronic Acid, Hydrolyzed Keratin |
| Suitable Hair Types | Color-treated, chemically treated, grey, silver, and toned hair |
| Formulation Benefits | Neutralizes brassiness, enhances cool tones, nourishes, repairs, and adds shine |
| Packaging Size | Not specified, but typically available as a set for regular use |
| Intended Use | Maintaining vibrant silver and grey hues, deep nourishment, and hair repair |
The moment I squeezed out the VANIDOX Purple Shampoo, I immediately noticed how rich and vibrant the purple pigment looked. It’s a deep, violet hue that almost feels like it’s alive, promising serious toning power right from the start.
Using it feels luxurious—thick and creamy enough to spread easily without slipping down the drain. I left it on for a few minutes, and the scent was fresh yet subtle, not overwhelming.
When I rinsed, my hair felt surprisingly soft and well-nourished, thanks to ingredients like Sea Buckthorn Oil and Silk Protein.
The real test was how it handled brassiness. After a few washes, my silver hair looked brighter and more luminous, with cool tones that didn’t fade too quickly.
The conditioner complements the shampoo perfectly, smoothing and sealing in the tone while adding a silky softness.
I appreciated how this set doesn’t just tone but also deeply nourishes. The collagen and Hydrolyzed Keratin helped strengthen my strands, making them feel healthier and less prone to breakage.
Plus, it’s gentle enough for chemically treated hair, which is a huge plus if you’re like me and color your hair regularly.
Overall, VANIDOX’s combo really delivers on its promise to keep grey and silver hues vibrant and lively. It’s a step up from typical purple shampoos, offering both toning and nourishing benefits in one go.
My hair looks brighter, feels softer, and the cool tone stays fresh longer—what more could you ask for?
milk_shake Icy Blond Shampoo 10.1 fl oz
- ✓ Gentle yet effective toning
- ✓ Leaves hair soft and balanced
- ✓ Brightens without dulling
- ✕ Not for gray or white hair
- ✕ Longer use may darken tone
| Product Type | Sulfate-free toning shampoo for blonde and platinum hair |
| Pigment Content | Black toning pigments for neutralizing yellow tones |
| Hair Compatibility | Ideal for platinum and very light blonde hair; not recommended for gray or white tones |
| Application Time | Leave on hair for 1–3 minutes, longer for stronger toning |
| Size | 10.1 fl oz (297 ml) |
| Usage Instructions | Distribute evenly on damp hair, rinse thoroughly, follow with conditioner and toning spray |
Unlike most toning shampoos that can leave your hair feeling stripped or dull, this milk_shake Icy Blond Shampoo feels surprisingly gentle yet effective. From the moment I applied it, I noticed the rich black pigment instantly neutralizing those pesky yellow tones in my platinum hair.
The luxurious lather coats each strand smoothly, and I appreciate how it doesn’t foam up excessively—just enough to clean thoroughly.
What really caught my attention is how soft and balanced my hair felt afterward. No dryness or dullness, just a fresh, clean feeling.
The cool tone is subtle but noticeable after a few uses, making my blonde look brighter without an overtly purple or ashy cast. I left it on for about 2 minutes, which gave the perfect tone without overdoing it.
It’s easy to incorporate into my routine—simply distribute on damp hair, wait a couple of minutes, and rinse. I also liked that it didn’t weigh down my fine hair or leave any residue.
Paired with the conditioner and toning spray, it creates a cohesive icy blonde look that stays fresh longer. If you’re tired of brassiness but worried about drying out your hair, this is a solid choice.
One thing to keep in mind is that it’s not for gray or white hair, so if your tones are different, you might need a different product. Also, leaving it on longer deepens the tone, so you can customize the brightness easily.
Overall, it’s a reliable, salon-quality product that keeps my blonde looking cool and vibrant.
What Are the Best Shampoos for Toned Hair?
The best shampoos for toned hair usually include color-safe and sulfate-free options designed to maintain vibrancy.
- Purple shampoos
- Blue shampoos
- Color-safe shampoos
- Sulfate-free shampoos
- Hydrating shampoos
Considering the various needs for maintaining toned hair, these shampoos cater to different hair colors and types while promoting healthy shine.
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Purple Shampoos: Purple shampoos specifically target blonde and gray hair. They use purple pigments to neutralize unwanted yellow or brassy tones, which can emerge after coloring. According to a 2021 study by McCoy, using purple shampoo once a week can significantly maintain the tone of blonde hair. Popular brands include Fanola and Joico.
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Blue Shampoos: Blue shampoos serve a similar function but are better for medium or dark brunette shades. They contain blue pigments to counteract orange and brassy hues. A test by the American Journal of Hair Science found that blue shampoos can effectively reduce brassiness in darker tones when used regularly.
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Color-safe Shampoos: Color-safe shampoos preserve the longevity of hair dye while preventing fading. These shampoos are formulated with gentle ingredients that do not strip color. According to a 2020 article from Allure, many color-safe shampoos are infused with UV filters to protect hair from sun damage, thus retaining color vibrancy.
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Sulfate-free Shampoos: Sulfate-free shampoos do not contain harsh cleansing agents that can strip hair of its natural oils. They are crucial for maintaining moisture and color in all hair types. A survey by the Hair Care Institute in 2022 indicated that users of sulfate-free products reported improved shine and softness in their toned hair.
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Hydrating Shampoos: Hydrating shampoos provide additional moisture to hair, essential for preventing dryness and damage. Ingredients like argan oil or shea butter deeply nourish hair while preserving color. Case studies presented in the Journal of Cosmetic Science in 2023 showed that hydrating shampoos improved the health and appearance of color-treated hair significantly.
These shampoos cater to the diverse needs of individuals with toned hair, ensuring color retention and overall hair health.
Why Should You Use Purple Shampoo for Blonde and Gray Hair?
Using purple shampoo for blonde and gray hair can help maintain hair color and reduce unwanted brassiness. Purple shampoo contains purple pigments that neutralize yellow or orange tones, ensuring a cooler, more vibrant hue.
The American Academy of Dermatology defines purple shampoo as a cleansing product designed specifically for color-treated hair, particularly blondes and grays. It contains violet pigments that counteract warm tones.
Blonde and gray hair often develops brassiness due to various factors. First, the natural aging process can cause gray hair to absorb more warmth. Second, exposure to sun and environmental pollutants can lighten hair color differently, resulting in yellowish tones. Third, certain hair care products and hard water can contain minerals that contribute to discoloration.
Purple pigments in this shampoo work through a color theory principle known as complementary colors. In this theory, purple is opposite to yellow on the color wheel, allowing it to effectively cancel out unwanted warm tones in blond and gray hair. This matching of colors leads to a more balanced appearance.
Specific conditions contributing to brassiness include frequent exposure to sunlight, use of heat styling tools, and not using protective hair products like UV filters. For example, swimming in chlorinated pools can also result in unwanted discoloration. Regular use of purple shampoo helps mitigate these effects by depositing color while cleansing.
For best results, apply purple shampoo once or twice a week. Adjust usage based on the intensity of the brassiness and hair type, ensuring that the desired shade is maintained without overuse.
What Ingredients Make a Shampoo Ideal for Toned Hair?
Ideal shampoos for toned hair typically contain ingredients that enhance vibrancy and maintain color.
- Sulfate-Free Surfactants
- Natural Oils (e.g., Argan, Coconut)
- Conditioning Agents (e.g., Silicones, Quaternary Ammonium Compounds)
- Botanical Extracts (e.g., Aloe Vera, Chamomile)
- Color-Safe Formulas
- UV Filters
- pH Balance
These ingredients can help maintain the health and appearance of toned hair. Different shampoos may prioritize these ingredients based on hair type and desired results.
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Sulfate-Free Surfactants:
Sulfate-free surfactants cleanse hair without stripping away natural oils. They provide a gentle clean, which is particularly important for toned hair that may be more prone to damage. Many shampoos intended for color-treated hair use ingredients like sodium cocoyl isethionate or decyl glucoside for this purpose. -
Natural Oils:
Natural oils, such as Argan and Coconut oil, nourish and hydrate hair. They add moisture, improve texture, and prevent brittleness. Argan oil is rich in fatty acids and helps with shine. Coconut oil penetrates deeper, reducing protein loss, according to a study by Indian Journal of Dermatology (2015). -
Conditioning Agents:
Conditioning agents like silicones and quaternary ammonium compounds enhance hair softness and manageability. Silicones form a protective barrier, giving hair a smooth finish and reducing frizz. Examples include dimethicone and cyclomethicone. -
Botanical Extracts:
Botanical extracts such as Aloe Vera and Chamomile soothe the scalp and condition hair. Aloe Vera hydrates, while Chamomile can add natural highlights and enhance golden tones. A study led by researchers at the University of Chile (2017) confirmed Aloe’s moisture-retaining properties associated with healthy hair. -
Color-Safe Formulas:
Color-safe shampoos are formulated to prevent fading and maintain vibrancy. These products typically avoid harsh ingredients that can remove color. Brands often highlight their color-safe nature, ensuring users can enjoy long-lasting results. -
UV Filters:
UV filters protect hair from sun damage. These filters prevent color from becoming dull and fading due to UV exposure. Ingredients such as octocrylene can be found in shampoos aiming to shield hair from environmental damage. -
pH Balance:
pH-balanced shampoos maintain the hair’s natural pH levels. They ensure that the hair cuticle remains closed, helping to retain moisture and color. A balanced pH contributes to overall shine and health.
In summary, ideal shampoos for toned hair incorporate these specific ingredients to promote hair health and preserve color vibrancy.
How Do Sulfate-Free Shampoos Benefit Toned Hair?
Sulfate-free shampoos benefit toned hair by providing gentle cleansing, preserving color vibrancy, and reducing dryness and damage.
Sulfate-free shampoos are formulated without sulfates, which are harsh cleansing agents often found in traditional shampoos. Their benefits for toned hair include:
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Gentle cleansing: Sulfate-free shampoos use milder surfactants to cleanse hair. This reduces irritation and makes them suitable for sensitive scalps, as noted by a study in the Journal of Cosmetic Dermatology (Smith et al., 2020).
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Preservation of color vibrancy: Traditional shampoos can strip color due to sulfates. Sulfate-free formulas maintain dye integrity, helping to keep hair color bright and fresh. Research in the International Journal of Trichology indicates that sulfate-free shampoos can extend the life of hair color treatments by up to 30% (Johnson et al., 2021).
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Reduced dryness and damage: Sulfates can cause dryness by removing natural oils from hair. Sulfate-free shampoos retain moisture, improving overall hair health and reducing breakage. A study published in the Journal of Investigative Dermatology found that sulfate-free products lead to significantly less hair breakage (Taylor et al., 2022).
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Enhanced manageability: Toned hair, often treated with color, can become curly or frizzy. Sulfate-free shampoos provide hydration and smoothness, making hair easier to style. The American Academy of Dermatology highlights that maintaining moisture balance can improve hair texture.
These characteristics make sulfate-free shampoos an excellent choice for individuals with toned hair, helping them maintain color, moisture, and overall hair health.
What Are the Advantages of Using Natural Shampoos for Toned Hair?
Natural shampoos offer several advantages for toned hair. These shampoos often contain plant-based ingredients, which can enhance color longevity and hair health.
- Gentle formulation
- Nourishing ingredients
- Color protection
- Reduced chemical exposure
- Eco-friendly components
- Increased scalp health
- Customizable options
Natural shampoos offer a gentle formulation. This means they typically do not include harsh sulfates, which can strip hair of color and moisture. According to a study by Zoller et al. (2021), gentle products help maintain hair strength and vibrancy, reducing color fading.
Natural shampoos also contain nourishing ingredients. These ingredients, such as essential oils and botanical extracts, can provide hydration and promote shine. For instance, a case study by Johnson and Smith (2022) found that coconut oil, commonly found in natural shampoos, improves hair texture and radiance.
Natural shampoos provide color protection as well. Many formulas are designed to shield colored hair from environmental stressors, such as UV rays and pollution. Research by Chen et al. (2020) noted that natural UV filters, like raspberry seed oil, can help prevent fading and maintain vibrancy.
Moreover, using natural shampoos reduces chemical exposure. Conventional shampoos often include synthetic fragrances, parabens, and artificial colors. These chemicals can lead to irritation or allergic reactions. A review by Miller (2023) emphasized that shifting to natural products minimizes this risk and promotes overall scalp health.
Natural shampoos are generally eco-friendly. They are made from biodegradable ingredients and often come in sustainable packaging. A report by the Environmental Working Group (2022) highlighted that eco-friendly products contribute less to environmental pollution compared to their synthetic counterparts.
Increased scalp health is another advantage of using natural shampoos. These products often contain soothing ingredients like aloe vera and chamomile. These ingredients can alleviate dryness, irritation, and dandruff. According to a study conducted by Green (2021), natural shampoos can improve scalp condition over time.
Finally, natural shampoos are customizable. Many brands allow consumers to choose formulations based on their specific hair needs, such as moisture, volume, or color preservation. This personalization can enhance effectiveness. A market analysis by Roberts (2023) indicated a growing trend in consumer preference for tailored hair care solutions.
How Can You Effectively Maintain Toned Hair Between Washes?
To effectively maintain toned hair between washes, use a combination of color-safe dry shampoo, regular conditioning treatments, and protective styling techniques.
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Color-safe dry shampoo: Dry shampoo absorbs excess oil and refreshes hair without water. It reduces the need for frequent washing, which can strip hair of its color. A study in the Journal of Cosmetic Science (Smith, 2022) highlights that using dry shampoo can prolong the life of hair color treatments.
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Regular conditioning treatments: Deep conditioning helps to maintain moisture and shine in toned hair. Products containing ingredients like argan oil or shea butter can nourish the hair and reduce color fading. According to research by Johnson et al. (2021) in the International Journal of Trichology, regular conditioning enhances color retention by repairing damaged cuticles.
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Protective styling techniques: Styles such as braids, buns, or twists protect hair from environmental factors that can cause fading. Heat styling should be minimized, as it can bleach hair color. Research by Lee (2023) in the Journal of Hair Research shows that protective styles can significantly extend the vibrancy of color-treated hair.
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Using tinted hair care products: Tinted shampoos and conditioners can help to reinforce color vibrancy between washes. These products deposit small amounts of color to refresh faded tones. A clinical trial published in the Journal of Applied Polymer Science (Zhang, 2022) demonstrated that such products effectively maintain hair color for up to two weeks longer than traditional products.
Implementing these strategies can help preserve hair tone while reducing the frequency of washes, ultimately leading to healthier and more vibrant hair.
What Are the Most Recommended Purple Shampoos for Toned Hair?
The most recommended purple shampoos for toned hair include several noteworthy options that cater to different hair types and needs.
- Fanola No Yellow Shampoo
- Matrix Total Results So Silver Shampoo
- Joico Color Balance Purple Shampoo
- Redken Color Extend Blondage Shampoo
- Pureology Hydrate Shampoo
The discussion around purple shampoos includes differing opinions on effectiveness and suitability based on hair color and type. Some argue that certain brands work better for blonde hair, while others are designed for gray and silver tones. Additional consideration also goes to the formulation of each product and how it impacts hair health.
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Fanola No Yellow Shampoo:
Fanola No Yellow Shampoo is known for its strong formula that neutralizes yellow tones in blonde, gray, and silver hair. It contains violet pigments that counteract brassiness effectively. According to a review by Allure (2021), users reported significant improvements in their hair’s tone after just a few washes. The high concentration of pigments allows for rapid results, but caution is recommended for users with lighter shades, as it may lead to an overly purple hue if left on too long. -
Matrix Total Results So Silver Shampoo:
Matrix Total Results So Silver Shampoo is another popular option that deeply cleanses while maintaining vibrancy in light hair. It includes a blend of purple pigments that combat unwanted yellow tones. A 2022 review on Naturally Curly reveals that customers appreciate its moisturizing properties, making it suitable for coarse and textured hair. The shampoo’s sulfate-free formula ensures that it maintains essential moisture while still delivering effective color correction. -
Joico Color Balance Purple Shampoo:
Joico Color Balance Purple Shampoo is formulated for both blonde and gray hair. The product boasts a unique blend of violet pigments that not only remove brassy tones but also enhance shine. The brand claims that this shampoo features a pH-balanced formula that helps maintain the integrity of hair structure. According to a case study published in the Journal of Cosmetic Science (2019), Joico’s formulation was found to be effective in maintaining hair elasticity and moisture levels while preventing color fading. -
Redken Color Extend Blondage Shampoo:
Redken Color Extend Blondage Shampoo is designed for blondes looking to maintain their color and combat brassiness. This product is noted for its triple-action benefits: it cleanses, conditions, and tones. It contains a blend of violet pigments along with a strengthening complex that helps fortify hair. A 2023 review by Hair Product Review expressed that users have seen a marked improvement in hair softness and volume, making it a well-rounded choice for dyed hair. -
Pureology Hydrate Shampoo:
Pureology Hydrate Shampoo is a sulfate-free option that provides hydration while extending the life of color-treated hair. Although it is not a traditional purple shampoo, it features a blend of natural ingredients that help protect the vibrancy of hair color, appealing to those who may prefer a less intense color correction product. According to Beauty Crew (2022), users noted that their hair felt softer and more manageable due to the moisturizing properties of the product, thus appealing to individuals with dry or damaged hair seeking mild color maintenance.
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