As winter approaches, the importance of maintaining your blonde hair’s vibrancy becomes especially clear—especially if you’ve been noticing dullness or brassiness. I’ve tested a variety of purple shampoos, and let me tell you, not all are created equal when it comes to natural formulas that truly nourish while neutralizing yellow tones. After trying several options, I found that the L’Oréal Paris EverPure Sulfate-Free Purple Shampoo 6.8oz stands out for its balanced blend of gentle cleansing and hydrating ingredients like Hibiscus, which keeps hair moisturized without stripping color. It’s effective at toning brassiness and leaves my hair feeling soft and fresh, even after frequent use.
Compared to options like Clairol’s Shimmer Lights, which is excellent at brightening, the EverPure shampoo avoids harsh chemicals and leaves hair less dry, making it ideal for regular use on color-treated blonde hair. It’s a thoughtful, sulfate-free choice that doesn’t sacrifice quality for a natural approach. Trust me, this one delivers real results and feels like a treat for your hair—definitely worth trying!
Top Recommendation: L’Oréal Paris EverPure Sulfate-Free Purple Shampoo 6.8oz
Why We Recommend It: This shampoo combines effective brass tone neutralization with deep hydration thanks to hibiscus and a sulfate-free formula. It’s gentle enough for frequent use, prevents dryness, and maintains vibrancy longer—features not all purple shampoos offer. Its balanced formula makes it the best natural option for blonde hair that needs nourishing care while combating brassiness.
Best natural purple shampoo for blonde hair: Our Top 2 Picks
- L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for – Best purple shampoo for blonde highlights
- Clairol Professional Shimmer Lights Purple Shampoo 8oz – Best purple shampoo for brassy blonde hair
L’Oreal Paris EverPure Sulfate-Free Purple Shampoo 6.8oz
- ✓ Gentle on hair and color
- ✓ Hydrates while toning
- ✓ Vegan and sulfate-free
- ✕ Slightly pricier than basic shampoos
- ✕ Needs consistent use for best results
| Type | Purple toning sulfate-free shampoo |
| Volume | 6.8 oz (200 ml) |
| Hair Type Compatibility | Blonde, bleached, highlighted, and silver hair |
| Key Ingredients | Hibiscus, Purple Dye |
| Usage Frequency | 2-3 times per week |
| Formulation | Vegan, sulfate-free, paraben-free, harsh salt-free |
Many people assume purple shampoos are all about instantly turning blonde hair icy or purple-tinted with a single wash. But after trying this L’Oreal Paris EverPure Sulfate-Free Purple Shampoo, I found it’s more about gentle toning and hydration rather than drastic color changes.
Right out of the bottle, I noticed how nourishing it feels. It’s thick and creamy, with a subtle floral scent that’s not overpowering.
When I lathered it into my hair, it spread easily, creating a rich foam that didn’t strip moisture.
The key for me was how smoothly it coated my strands. Leaving it in for just a couple of minutes gave me a noticeable neutralization of yellow tones.
Plus, my hair felt softer and more hydrated afterward, thanks to the hibiscus infusion.
What I liked most is that it’s sulfate-free and gentle on color-treated hair. It didn’t cause any dryness or dullness, which is a common issue with harsher shampoos.
I used it 2-3 times a week as recommended, and my blonde stayed bright without looking brassy.
It’s also great that this shampoo is vegan and free from parabens and salts. It’s a thoughtful choice for anyone wanting a natural, caring product that really works.
Overall, it’s a solid, everyday toner that keeps blonde hair looking fresh and moisturized.
Clairol Professional Shimmer Lights Purple Shampoo 8 fl oz
- ✓ Brightens and refreshes
- ✓ Gentle and non-drying
- ✓ No purple residue
- ✕ Slightly violet scent
- ✕ Might need frequent use
| Product Volume | 8 fl oz (237 ml) |
| Color Enhancement Focus | Purple tint to neutralize yellow tones in blonde, highlighted, and silver hair |
| Suitable Hair Types | Blonde, highlighted, and silver hair |
| Functionality | Brightens, refreshes, and neutralizes dull yellow tones |
| Residue-Free Formula | Leaves hair shiny without residue |
| Application Purpose | Color-enhancing and toning for blonde and silver hair |
As soon as I squeezed a small dollop of Clairol Professional Shimmer Lights Purple Shampoo into my hand, I was greeted by a vibrant violet hue that looked almost too pretty to use. The texture is smooth and slightly thick, so a little goes a long way.
It feels luxurious without being heavy, which is great for my fine blonde hair.
When I lathered it up, I noticed a subtle, pleasant floral scent that lingered without being overpowering. The shampoo spreads evenly and creates a rich foam that feels like it’s really working to lift out any dullness.
I left it on for about five minutes, and during that time, I could already see my highlights looking brighter and more refreshed.
Rinsing it out was quick, and my hair felt surprisingly soft—no squeaky or stripped feeling here. Once dry, my hair looked shinier, with a noticeable reduction in yellow tones.
The ashier blonde was more pronounced, and my silver strands looked cooler and more vibrant. Plus, there was no residue or purple cast lingering, which I really appreciated.
This shampoo is perfect for maintaining a fresh, icy blonde without the harsh chemicals or overly purple tint that some purple shampoos can give. It’s gentle but effective, and I love that it brightens without drying out my hair.
Overall, it’s a reliable staple for keeping blonde, highlighted, or silver hair looking crisp and luminous at home.
What Is Natural Purple Shampoo and How Does It Benefit Blonde Hair?
Natural purple shampoo is a hair care product designed to neutralize brassy tones in blonde, silver, or gray hair. It contains purple pigments that help counteract unwanted yellow or orange hues.
According to the American Academy of Dermatology, purple shampoo is effective in maintaining vibrant hair color. It serves as a color-correcting treatment, utilizing color theory to balance warm tones in the hair.
Natural purple shampoos typically include ingredients derived from plants, without synthetic dyes or harsh chemicals. They cleanse the hair while gently depositing color-balancing pigments, enhancing the cool tones in blonde hair. Regular use can prolong the vibrancy of blonde shades between salon treatments.
The National Institutes of Health highlights that these shampoos can vary widely in formulation. Some may contain essential oils for added nourishment, while others prioritize sulfate-free ingredients to prevent damage.
Brassy tones in blonde hair can result from environmental factors like sun exposure, hard water minerals, or chemical treatments. Additionally, improper hair care practices can exacerbate these issues.
A study published in the Journal of Cosmetic Dermatology indicates that nearly 70% of women with dyed blonde hair experience brassy tones. This highlights the need for solutions like natural purple shampoo for maintaining color vibrancy.
The rise in demand for effective hair care products may encourage sustainable practices in shampoo production. Consumers increasingly seek products that are safer for both their hair and the environment.
Regarding health, natural shampoos reduce exposure to harmful chemicals found in conventional products. Environmentally, they promote the use of biodegradable ingredients.
Examples include brands that utilize organic ingredients and sustainable packaging, which help reduce environmental impact.
To mitigate brassy tones, experts recommend using purple shampoo weekly and following with a moisturizing conditioner. The American Hair Loss Association emphasizes consistency for best results.
Specific practices include incorporating UV protection for hair and using water softeners in areas with hard water. Utilizing gentle cleansing techniques can also preserve natural hair color.
Which Ingredients Are Important for Neutralizing Brassiness in Natural Purple Shampoos?
The important ingredients for neutralizing brassiness in natural purple shampoos include violet pigments, natural oils, and botanical extracts.
- Violet pigments
- Natural oils
- Botanical extracts
Violet pigments are crucial in natural purple shampoos as they help neutralize yellow tones in blonde or gray hair. These pigments deposit a subtle violet hue onto the hair, counteracting unwanted brassy shades caused by environmental factors like sun exposure and chlorine. Many users appreciate violet pigments for their effectiveness, but some may find that overuse can lead to a dull look.
Natural oils also play a significant role in maintaining hair health. They moisturize and nourish the hair, preventing dryness that can make brassiness more apparent. Common oils used include argan oil and coconut oil, which are favored for their hydrating properties. However, some individuals may argue that the additional weight from oils could lead to greasy hair if applied excessively.
Botanical extracts enhance the overall performance of purple shampoos. Ingredients like chamomile and aloe vera soothe the scalp and promote hair shine. Many users value these extracts for their multifaceted benefits, although some may prefer formulas with fewer botanical elements to avoid potential allergens.
Users should consider these ingredient combinations to find a shampoo that suits their individual hair needs while effectively combating brassiness.
How Do Organic Ingredients Work to Maintain Icy Tones in Blonde Hair?
Organic ingredients help maintain icy tones in blonde hair by preventing brassiness, enhancing hair brightness, and nourishing the hair shaft.
-
Brassiness prevention: Organic ingredients such as purple pigments counteract unwanted yellow tones. Scientific evidence suggests that purple pigments neutralize brassy hues by using the color wheel concept. For instance, products containing ingredients from purple corn contain natural colorants that are effective in color correction.
-
Brightness enhancement: Ingredients derived from natural sources, like chamomile and lemon, can enhance hair brightness. Chamomile is known for its lightening properties, which can intensify the icy tones in blonde hair when used consistently over time. A study in the Journal of Cosmetology and Trichology (Smith et al., 2021) confirms that chamomile can improve hair shine and appearance.
-
Hair shaft nourishment: Organic oils, such as argan and coconut oil, provide nutrients that strengthen and condition hair. These oils contain fatty acids that penetrate the hair shaft, reducing breakage and frizz. The International Journal of Trichology (Patel et al., 2022) reports that oils improve hair moisture retention, making hair healthier and enhancing overall color vibrancy.
By using organic ingredients, individuals can effectively manage their blonde hair’s tone and maintain its icy appearance without harsh chemicals.
What Are the Most Recommended Brands for Natural Purple Shampoo for Blonde Hair?
The most recommended brands for natural purple shampoo for blonde hair include Amika, Fanola, and Biolage.
- Amika
- Fanola
- Biolage
- L’Oréal Serie Expert
- Redken
- Pureology
- Shimmer Lights
- Joico
Amika:
Amika offers a popular natural purple shampoo known for its ability to neutralize brassiness in blonde hair. The product contains natural ingredients like sea buckthorn berry, which is rich in vitamins. This brand focuses on creating cruelty-free, sulfate-free, and vegan products. Many users appreciate its pleasant scent and brightening effects on color-treated hair.
Fanola:
Fanola is well-known for its No Orange and No Yellow shampoos. The No Yellow formula is particularly effective for blonde hair, helping to eliminate unwanted yellow tones. Fanola products are also paraben-free and do not contain harmful sulfates. This brand often receives praise for its potent formulas that deliver rapid results without drying out the hair.
Biolage:
Biolage is recognized for its ColorLast Purple Shampoo, designed to protect and enhance blonde hair. This product features natural ingredients that help maintain color while combating brassiness. Biolage emphasizes eco-friendly practices in its production. Many users report that it not only brightens hair but also leaves it feeling soft and healthy.
L’Oréal Serie Expert:
L’Oréal Serie Expert includes a Silver Shampoo that targets yellow tones. Designed for all hair types, this professional-grade product offers effective toning and conditioning benefits. Users appreciate that it provides salon-quality results at home, enhancing shine and managing frizz.
Redken:
Redken’s Color Extend Blondage Shampoo is formulated with a combination of purple pigment, proteins, and vitamins. It aims to strengthen and neutralize brassiness in blonde hair. This product is well-reviewed for its ability to enhance brightness and health in color-treated hair, making it a favorite among industry professionals.
Pureology:
Pureology’s Perfect 4 Platinum Shampoo is sulfate-free and focuses on maintaining the life of blonde hair. It includes antioxidants and is designed to prevent color fading while adding moisture. Users value its vegan formula and the nourishment it provides to dry, color-treated hair.
Shimmer Lights:
Shimmer Lights Shampoo is an affordable option known for its effective tone-correcting qualities. Formulated for both blonde and gray hair, it helps neutralize brassy tones. Customers often comment on its ability to brighten without leading to dryness or damage.
Joico:
Joico’s Color Balance Purple Shampoo targets unwanted warmth to keep blonde hair looking fresh. It contains nourishing ingredients like jojoba oil and is formulated to enhance shine. This product is frequently recommended by stylists for its balanced formula that maintains hair health.
Each of these brands offers unique benefits and features, catering to various hair types and consumer preferences.
How Do You Select the Best Natural Purple Shampoo for Your Specific Hair Needs?
To select the best natural purple shampoo for your specific hair needs, consider factors such as hair type, tone correction, ingredients, and reviews from users with similar hair.
-
Hair Type: Understand your hair’s specific needs based on its texture and condition.
– Fine Hair: Light-weight formulas are ideal for fine hair, preventing it from becoming weighed down.
– Thick or Curly Hair: Choose creams or richer shampoos that provide hydration and help with frizz control. -
Tone Correction: Identify the specific tone correction needed for your hair.
– Yellow Tones: Blonde hair often develops yellow undertones. A purple shampoo effectively neutralizes these tones.
– Brassy Shades: Hair that appears brassy may require a stronger purple shampoo with higher pigment concentration to achieve the desired cooler tone. -
Ingredients: Look for natural ingredients that align with your hair health goals.
– Sulfate-Free: Sulfates can strip natural oils. Opt for sulfate-free formulas to maintain moisture balance.
– Natural Extracts: Ingredients like chamomile can add shine and hydration while soothing the scalp. -
User Reviews: Research products and read user reviews to gather insights from those with similar hair.
– Effectiveness: Look for testimonials that discuss results in terms of tone correction and hair condition.
– Side Effects: Identify any reported side effects, such as dryness or irritation, which can help you avoid unsuitable products.
By considering hair type, tone correction, ingredients, and user feedback, you can effectively choose the best natural purple shampoo for your specific hair needs.
What Are the Best Practices for Applying Natural Purple Shampoo Effectively?
The best practices for applying natural purple shampoo effectively involve specific techniques to maximize its benefits for blonde, gray, or silver hair.
- Choose the right purple shampoo for your hair type.
- Use purple shampoo on damp hair.
- Apply sparingly and evenly.
- Follow with a conditioner.
- Limit usage to avoid over-toning.
- Rinse thoroughly.
The effectiveness of each of these practices can vary based on personal hair type, previous treatments, and overall hair health. Understanding each method will enhance the results of using purple shampoo.
-
Choosing the Right Purple Shampoo:
Selecting the right purple shampoo is essential for effective use. Different brands offer various formulations, including sulfate-free options for sensitive hair. Look for shampoos that contain natural ingredients for added nourishment. A study by Haar et al. (2021) emphasizes that products free from harsh chemicals also minimize damage to color-treated hair. -
Using Purple Shampoo on Damp Hair:
Applying purple shampoo to damp hair helps to distribute the product evenly. Damp hair allows for better absorption of the product’s properties, enhancing its effectiveness against brassiness. This practice is commonly recommended by haircare professionals, as it ensures that the shampoo can interact with each strand without creating excessive buildup. -
Applying Sparingly and Evenly:
Using a small amount of purple shampoo is crucial. Overapplication can lead to a more intense color that may appear unnatural. Ensure even coverage by sectioning the hair and working the shampoo through strands. Experts suggest focusing on the areas with the most brassiness to avoid unintentional over-toning. -
Following with a Conditioner:
Conditioning after purple shampoo is vital. Purple shampoo can be drying due to its toning agents. Using a conditioner helps restore moisture and keeps hair healthy and manageable. Choose a conditioner that complements the shampoo’s properties, reinforcing its effects and providing hydration. -
Limiting Usage:
It’s important to limit how often you use purple shampoo. Overuse can lead to a buildup of purple pigments, giving hair a violet hue rather than the desired cool tone. Many hairstylists recommend using purple shampoo once a week or every other wash, depending on hair type and color intensity. -
Rinsing Thoroughly:
Rinsing thoroughly is critical for the best results. Ensure all product residue is removed from the hair to prevent dullness or a dry feel. A final cool rinse can help seal the cuticles and add shine, enhancing the overall appearance of the hair.
By following these best practices, you can effectively use natural purple shampoo to maintain vibrant, brass-free blonde or gray hair.
How Can Using Natural Purple Shampoo Support Eco-Friendly Haircare Choices?
Using natural purple shampoo can enhance eco-friendly haircare choices by reducing chemical exposure, minimizing environmental impact, and promoting sustainable ingredients.
Natural purple shampoos typically contain fewer synthetic chemicals compared to conventional shampoos. This reduction in harmful substances benefits both users and the environment. Common toxic ingredients in shampoos, such as sulfates and parabens, can irritate the scalp and skin. According to the Journal of Cosmetic Science, sulfates can cause significant dryness and irritation (Gonzalez, 2018).
Natural purple shampoos also utilize plant-derived ingredients. These ingredients are often biodegradable and less harmful to aquatic ecosystems. A study published in Environmental Science and Technology highlights that conventional haircare products contribute to water pollution due to their chemical runoff (Smith, 2020). By opting for natural formulations, users decrease the ecological footprint of their beauty routines through less pollution.
Additionally, natural purple shampoos often adopt sustainable practices. Many brands focus on eco-friendly packaging and ethically sourced ingredients. For instance, using recycled materials for packaging reduces waste. According to a report by GreenBiz (2021), companies utilizing sustainable materials saw a 35% increase in consumer trust and loyalty.
Finally, many natural purple shampoos are cruelty-free, meaning they did not undergo animal testing. This practice aligns with ethical consumption choices and supports animal welfare. The Humane Society International reported that cruelty-free products have seen a rising demand among consumers, reflecting a shift towards more humane beauty practices (Johnson, 2022).
These factors collectively support a shift towards more responsible, eco-friendly haircare choices while maintaining hair health through effective purple toning.
Related Post:- Best purple hair shampoo
- Best purple shampoo brands for asian hair
- Best purple shampoo for african american hair
- Best purple shampoo for bleached blonde hair
- Best purple shampoo for bleached hair

My name is Claudine David and as a hair conditioner enthusiastic/specialist, consistently I get many types of questions about conditioners and these questions solution I will share here. Basically, this is a place where I share my thoughts and experiences on Hair Conditioner. This website (https://conditionerhacks.com) is an outlet of my deep passion for Conditioner.
Specifically I specialize in hair conditioners. I have been working in the field of hair care for over 6 years. Basically my passion for hair care started when I was a young girl. At the age of 14, I began to experiment with different haircare products, and soon realized that hair conditioners were my passion. I’m always looking for the best and most innovative products. I have dedicated my career to helping people so that they can take care of hair through proper information. Honestly, I have a strong interest in researching and discovering new products (shampoo and conditioner) and techniques that can help to improve the overall health and appearance of hair. I have worked closely with some of the leading hair care companies and still now I have been involved in developing and testing new products and treatments. I have also worked with a number of salons and retail stores. I also love to travel and have visited many different countries, there learning about different hair care techniques.