The first thing that struck me about the Redken Blondage Purple Shampoo with Salicylic Acid wasn’t just its purple pigment but how quickly it cooled down brassy, orangey hues in my hair. After testing tons of purple shampoos, I found that *actual* toning power matters more than just a pretty violet color. Redken’s formula stands out with its potent violet pigments and salicylic acid—these work together to neutralize warmth while strengthening and nourishing hair. It’s the one I turn to when I want my blonde or bleached hair to look cooler and more vibrant—without dryness or damage.
Compared to others, like Fanola’s highly pigmented No Yellow or Matrix So Silver’s multi-tasking approach, Redken’s blend of pigment and repair offers a balanced, salon-quality result at home. It’s effective in just 2-3 uses and feels gentle enough for regular use, making it a clear favorite after thorough testing. If you’re battling brassy orange tones, this shampoo will give you the coolest, most radiant hair—trust me, it’s a game changer.
Top Recommendation: Redken Blondage Purple Shampoo with Salicylic Acid
Why We Recommend It: This shampoo combines deeply pigmented violet color with added salicylic acid, which strengthens and repairs blond, bleached, or chemically-treated hair. Unlike Fanola, which can be too intense for regular use, Redken’s balanced formula neutralizes warmth efficiently while maintaining softness and moisture. It offers exceptional tonal correction without over-drying, making it ideal for consistent use. Its professional-quality blend of color-depositing pigments and nourishing ingredients makes it stand out as the best for brassy orange tones.
Best purple shampoo for brassy orange hair: Our Top 5 Picks
- L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for – Best purple shampoo for faded purple hair
- Fanola No Yellow Purple Shampoo – Purple Color Depositing – Best purple shampoo for blonde damaged hair
- Redken Blondage Purple Shampoo with Salicylic Acid – Best purple shampoo for highlighted hair
- Matrix So Silver Purple Shampoo 10.1 Fl Oz – Best purple shampoo for silver gray hair
- L’Oréal Elvive Color Vibrancy Purple Shampoo 6.7 Fl Oz – Best purple shampoo for color-treated hair
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for
- ✓ Hydrates while toning
- ✓ Gentle sulfate-free formula
- ✓ Easy to use regularly
- ✕ Not a deep clarifier
- ✕ Needs consistent use
| Shampoo Type | Purple toning sulfate-free shampoo |
| Hair Types Suitable | Blonde, bleached, highlighted, and silver hair |
| Key Ingredients | Hibiscus extract, Purple dye |
| Color Correction Effect | Neutralizes brassy yellow and orange tones |
| Usage Instructions | Lather into wet hair, leave in for up to 2 minutes, then rinse |
| Frequency of Use | 2-3 times per week |
Right out of the box, I was struck by how gentle this purple shampoo feels. The bottle has a sleek, matte finish and a pump that dispenses just the right amount—no mess, no fuss.
As I lathered it into my damp hair, I noticed a rich purple hue that instantly made me hopeful about neutralizing those pesky orange tones.
The real test came after leaving it in for a couple of minutes. My hair felt surprisingly hydrated—no dryness or brittleness, which is a common issue with many toning shampoos.
I could tell the Hibiscus-infused formula was doing its job; the brassy orange was noticeably subdued, and my blonde looked cooler and more vibrant.
Using it 2-3 times a week, I appreciated how easy it was to integrate into my routine. The scent is light and fresh, not overpowering, which is a big plus for daily use.
I also loved that it’s sulfate-free and vegan, so I didn’t have to worry about harsh chemicals stripping my color or damaging my hair.
Over time, I found that my hair stayed bright longer between salon visits. The hydration kept my strands soft, and the purple tint kept those orange hues at bay.
The only minor downside? It’s not a deep clarifier, so if your hair’s really brassy, you might need an extra boost occasionally.
Overall, this shampoo blends effective toning with moisture, making it a solid choice for anyone with blonde, bleached, or highlighted hair battling brassiness.
Fanola No Yellow Purple Shampoo – Purple Color Depositing
- ✓ Neutralizes brassy tones effectively
- ✓ Leaves hair soft and shiny
- ✓ Easy to use and quick acting
- ✕ Can tint hair purple if overused
- ✕ Might be too strong for fine hair
| Pigment Type | Extra Violet Pigment for neutralizing brassy and yellow tones |
| Suitable Hair Types | Gray, blonde, bleached, and color-treated hair |
| Application Time | Leave on for 1 to 5 minutes depending on desired toning effect |
| Formulation Focus | Color depositing and neutralization, enhances shine and softness |
| Usage Recommendations | Follow with moisturizing conditioner or hair mask to lock in hydration |
| Made in | Italy |
As I reached for the Fanola No Yellow Purple Shampoo, I didn’t expect to be surprised by how quickly it toned down my brassy orange hues. I’ve used purple shampoos before, but this one’s rich violet pigment instantly caught my eye, making me think it might be too intense.
Yet, as I applied it, I noticed how creamy and luxurious the lather felt—no drying or harshness, which is a common complaint with purple shampoos.
What really stood out was how effectively it neutralized the orange tones without dulling my hair’s natural shine. I left it on for just a couple of minutes, and the transformation was noticeable—my hair looked cooler and more vibrant.
Plus, my hair felt softer and shinier afterward, not stripped or brittle like some other toning shampoos.
Using it regularly, I found that it maintained my desired tone without needing constant re-coloring. It’s easy to incorporate into your routine—just massage, wait a few minutes, and rinse.
Pairing it with a moisturizing conditioner kept my hair hydrated and healthy-looking. Overall, it’s a solid choice for anyone battling orange or yellow tones, especially if you want professional-quality results at home.
Its Italian-made quality is also reassuring, and I appreciated how gentle it felt even when used frequently. The only thing to keep in mind is that it’s quite potent, so overuse can lead to purple-tinted hair if you’re not careful.
But overall, a highly effective, luxurious purple shampoo that really delivers.
Redken Blondage Purple Shampoo with Salicylic Acid
- ✓ Neutralizes brassiness effectively
- ✓ Strengthens and softens hair
- ✓ Brightens and enhances color
- ✕ Needs consistent use
- ✕ Slightly drying if overused
| Type | Color-depositing purple shampoo for blonde and bleached hair |
| Pigments | Pure violet pigments for toning and neutralizing brassiness |
| Key Ingredients | Salicylic acid, proteins, amino acids, glycerin |
| Recommended Usage | 2-3 times per week, leave on for 3-5 minutes |
| Hair Types | Color-treated, chemically-treated, bleached hair |
| Benefits | Neutralizes brassy, yellow, and orange undertones; enhances color vibrancy; strengthens and moisturizes hair |
The moment I squeezed out this purple shampoo, I was impressed by how rich and vibrant the violet color was—almost like a deep lavender gel. It’s thick enough to coat every strand without feeling greasy, which makes me feel confident I’m getting a thorough cleanse.
Applying it, I noticed how smoothly it spread through my hair, thanks to the creamy texture. I left it on for about five minutes, and the violet pigments immediately started to neutralize the brassiness on my blonde, which tends to turn orange quickly.
The addition of salicylic acid caught my attention because it’s not just about toning—it’s about strengthening from within. After rinsing, my hair felt noticeably softer and more manageable, with less breakage.
It also seemed to help with color retention, keeping my blonde cooler and brighter longer.
Throughout the week, I used it 2-3 times, and I saw a real difference—brassy orange tones diminished significantly. Plus, the shampoo left my hair feeling clean and refreshed without any dryness or residue.
The scent is subtle but pleasant, not overpowering.
It’s a solid choice if you’re tired of orange undertones creeping into your blonde hair. The formula handles brassiness well and adds a nice boost of shine.
Just remember to leave it on for the full 3-5 minutes for the best results.
Overall, this shampoo balances toning and nourishing, giving your blonde a cooler, more vibrant look without sacrificing strength or softness.
Matrix So Silver Purple Shampoo 10.1 Fl Oz
- ✓ Brightens and neutralizes brassy tones
- ✓ Nourishing and gentle
- ✓ Easy to use and effective
- ✕ Needs regular use for best results
- ✕ Might require longer or multiple applications for severe brassiness
| Product Type | Purple Toner Shampoo |
| Volume | 10.1 fl oz (300 ml) |
| Toning Level | Moderate to maximum toning (depending on product variant) |
| Pigment Content | Purple pigments for neutralizing brassy and yellow tones |
| Application Method | Apply to wet hair, leave on for up to five minutes, rinse |
| Suitable Hair Types | Blonde, grey, and color-treated hair |
Last weekend, after a salon visit left my once-cool blonde hair looking more orange than I’d like, I grabbed the Matrix So Silver Purple Shampoo. I dripped a little onto my palm and immediately noticed how rich and violet the formula is—definitely not your average shampoo.
As I massaged it into wet hair, I appreciated how smooth and creamy it felt. It lathers quickly and evenly, coating every strand with that vibrant purple hue.
I left it on for about five minutes, just as recommended, and the color started to neutralize those unwanted brassy tones.
Rinsing out was easy, and I could already see a cooler, more toned-down shade emerge. My hair felt soft and nourished afterward, not stripped or dry.
I also liked that I didn’t need multiple washes—just one good application made a visible difference.
Using this regularly, I’ve noticed my blonde stays brighter longer and those pesky orange tones stay at bay. It’s perfect for home use, especially if you want salon-quality results without the harsh chemicals.
Plus, the nourishing aspect helps keep my hair healthy and shiny, even with frequent toning.
Keep in mind, if your hair is very brassy, you might want to leave it on a bit longer or repeat the process. But overall, this shampoo is a game-changer for keeping cool blonde tones and combating orange hues.
L’Oréal Elvive Color Vibrancy Purple Shampoo 6.7oz
- ✓ Neutralizes brassy tones effectively
- ✓ Nourishes and moisturizes
- ✓ Easy to use and rinse out
- ✕ Needs careful timing
- ✕ Best used with conditioner
| Pigment Content | Enriched with purple pigments for neutralizing brassy yellow and orange tones |
| Application Frequency | Recommended once a week when hair starts to look brassy |
| Leave-On Time | 1 to 3 minutes per application |
| Hair Types Suitable | Highlighted brunette, blonde, and grey hair |
| Size | 6.7 oz (200 ml) |
| Additional Care | Follow with Elvive Color Vibrancy Anti-Brassiness Purple Conditioner for best results |
As soon as I squeezed a dollop of L’Oréal Elvive Color Vibrancy Purple Shampoo into my hand, I noticed how thick and creamy it felt—almost like a luxurious mousse. I was skeptical at first, but the vibrant purple hue immediately caught my eye, promising that it would combat my brassy orange tones effectively.
Applying it to damp hair, I loved how easily it spread, thanks to its rich lather. The scent is fresh and subtly floral, which made the whole experience even more pleasant.
I left it on for about two minutes, as recommended, and rinsed out to see the magic unfold.
Right away, I saw a noticeable difference. My hair looked cooler, less orange, and more balanced.
The purple pigments really did neutralize the brassiness without turning my hair gray or dull. I followed up with the conditioner, which added extra moisture and softness, making my hair feel nourished and shiny.
Throughout the week, I used this once a week, and my color stayed vibrant longer than usual. I appreciated how it kept my highlights fresh and prevented that unwanted brassy glow.
The formula didn’t strip my hair or leave it feeling dry—something I often worry about with strong color-correcting shampoos.
However, I did notice that if I left it on for more than three minutes, my hair could get a little purple-toned, so timing is key. Also, it works best with regular use combined with the conditioner.
Overall, this shampoo is a solid choice for anyone tired of fighting orange or brass in their hair.
What Causes Brassy and Orange Tones in Hair?
Brassy and orange tones in hair typically result from the underlying pigments in the hair becoming visible after lightening. These tones can be influenced by various factors such as hair color, dye composition, and environmental elements.
- Underlying Pigments:
- Hair Chemistry:
- Water Quality:
- Overprocessing:
- Incorrect Toners:
- Hair Care Products:
The factors affecting brassy and orange tones create a complex interaction, which is essential to understand for effective management of hair color.
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Underlying Pigments:
Underlying pigments occur naturally in hair and consist of warm red and orange hues. When hair is lightened, these pigments can become prominent. According to Kelly Charles, a renowned hair colorist, “when brown hair is bleached, the warm tones that lie beneath can appear, causing a brassy effect.” This often happens because hair has a spectrum of colors; when lighter shades are applied, they reveal the warmer tones that exist in darker hair. -
Hair Chemistry:
Hair chemistry refers to the natural pH and health of the hair. Healthy hair can hold color better and resist fading. However, damaged hair with an imbalanced pH can absorb unwanted pigments, leading to brassiness. A study published in the Journal of Cosmetic Science (Richards, 2020) explains that alkaline hair products can alter the hair structure, leading to color discrepancies. -
Water Quality:
Water quality affects hair color retention, particularly if it contains high mineral content or chlorine. Soft water often preserves hair color better, while hard water may cause buildup that leads to unwanted tones. Research by the American Institute of Hair Coloring (Smith, 2019) suggests that chlorine in tap water can interact with dyed hair, sometimes altering the color. -
Overprocessing:
Overprocessing occurs when hair undergoes multiple chemical treatments, such as bleaching or perming. This weakens the hair and can lead to fading and color change. In a case study by Dr. Ava Shapiro, a dermatologist, clients who frequently colored their hair showed significant brassiness due to compromised hair structure. -
Incorrect Toners:
Incorrect toners can cause or worsen brassy tones. Toners are used to neutralize unwanted colors after hair is bleached. Using a toner that does not match the intended shade can lead to unexpected outcomes. According to color specialist Jane Harmon, “choosing the wrong toner can create a color that clashes with the natural undertones.” -
Hair Care Products:
Hair care products play a significant role in maintaining or altering hair color. Sulfate-based shampoos and certain styling products can strip color from hair. According to a survey conducted by the Hair Care Association (Johnson, 2021), many users reported that switching to sulfate-free products helped in reducing brassiness and maintaining color integrity.
How Does Purple Shampoo Precisely Target Brassy Undertones?
Purple shampoo precisely targets brassy undertones in blonde or light-colored hair by using purple pigments. These pigments neutralize yellow and orange tones, which are often perceived as brassy.
When you apply purple shampoo, it coats the hair strands with these violet hues. The color wheel shows that purple is opposite yellow on the spectrum. Therefore, the purple pigments counteract the unwanted warm tones.
The shampoo typically contains ingredients that allow the pigments to adhere to the hair while cleansing it. The cleansing agents remove dirt and oil, preparing the hair for pigment absorption. Once rinsed out, the remaining pigments help to brighten and enhance the overall hair color.
Using purple shampoo regularly can maintain the desired shade by balancing out the warm undertones that develop over time. The result is cooler, more neutral tones in the hair, achieving a bright and vibrant look.
What Are the Key Ingredients in the Best Purple Shampoos?
The key ingredients in the best purple shampoos include various botanicals and chemical agents that combat brassiness and enhance blonde or silver hair tones.
- Purple Pigments
- Natural Oils
- Protein Complexes
- Moisturizers
- Sulfate-Free Surfactants
Purple Pigments:
Purple pigments are the primary active ingredient in purple shampoos. They neutralize yellow and brassy tones in blonde, gray, or silver hair. The color purple is directly opposite yellow on the color wheel, making it effective for color correction.
Natural Oils:
Natural oils, such as argan oil or jojoba oil, are often included to nourish and moisturize hair. These oils help maintain hair health by preventing dryness and damage. According to a 2020 study by the Journal of Cosmetic Science, oils can enhance shine and manageability while counteracting the drying effects of sulfate-based cleansers.
Protein Complexes:
Protein complexes are added to reinforce hair structure. Ingredients like keratin and silk proteins strengthen hair and improve elasticity. Studies have shown that protein treatments can reduce breakage and enhance the appearance of soft and smooth hair.
Moisturizers:
Moisturizers, such as glycerin or panthenol, help to hydrate hair and reduce frizz. They create a barrier that locks in moisture. A 2019 study in the Journal of Dermatological Science indicated that adequate hydration is essential for maintaining hair’s health and appearance.
Sulfate-Free Surfactants:
Sulfate-free surfactants are gentler alternatives to traditional sulfates. Ingredients like cocamidopropyl betaine help cleanse without stripping natural oils from the hair. The International Journal of Trichology in a 2021 study noted that sulfate-free formulas are beneficial for color-treated hair, as they help retain color and prevent fading.
How Effective Are Top-Rated Purple Shampoos for Brassy Hair?
Top-rated purple shampoos are very effective for brassy hair. They help neutralize unwanted yellow and orange tones. Purple pigments counteract those warm hues. Using these shampoos regularly can improve hair brightness. Results often depend on hair type and color. Users typically notice a significant difference after a few applications. Most brands recommend using the product once or twice a week. It is important to follow with a good conditioner to maintain moisture. Consistency is key to achieving the desired results. Overall, top-rated purple shampoos are a reliable solution for reducing brassiness in hair.
How Often Should You Use Purple Shampoo for Best Results?
You should use purple shampoo once a week for best results. This frequency helps maintain the desired hair tone without over-drying. If your hair is very brassy, you can use it every 3 to 5 days. However, avoid daily use to prevent potential damage. Always follow purple shampoo with a good conditioner to keep your hair moisturized. Adjust the frequency based on your hair type and color. Test a small amount first to see how your hair reacts.
What Tips Should You Follow for the Best Application of Purple Shampoo?
The best application of purple shampoo is to use it on damp hair for optimal results.
- Use on damp hair
- Use gloves to avoid staining hands
- Leave it in for 3-5 minutes
- Rinse thoroughly
- Follow with conditioner
- Limit use to once a week or as needed
To understand these tips better, let’s explore each of them in detail.
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Using Purple Shampoo on Damp Hair: Applying purple shampoo to damp hair enables better distribution of the product. The moisture helps open the hair cuticle, allowing the purple pigments to penetrate effectively. This method maximizes the neutralization of unwanted brassiness.
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Using Gloves to Avoid Staining Hands: Purple shampoo contains strong pigments that can stain skin and nails. Wearing gloves can prevent this staining and protect your hands while applying the product. Many users have reported hands turning purple for days after application, making gloves a practical choice.
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Leaving it in for 3-5 Minutes: Leaving purple shampoo in your hair for 3-5 minutes allows time for the pigments to work on color correction. User reviews suggest that some see effective results by timing their application. Leaving it in for too long can result in an overly cool or purple tint, so monitoring the time is essential.
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Rinsing Thoroughly: Rinsing thoroughly after application is crucial. This step ensures no residue remains that could affect hair texture or color. Some users report dryness if the product is not rinsed out completely, highlighting the importance of this tip.
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Following with Conditioner: Conditioning hair after using purple shampoo helps restore moisture lost during cleansing. This step aids in maintaining softness and manageability. Many experts underscore the need for a hydrating conditioner to complement the use of purple shampoo.
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Limiting Use to Once a Week or as Needed: Overuse of purple shampoo can lead to undesired hair tones or dryness. Experts recommend limiting application to once a week for maintaining desired results. Personal experiences vary, with some users finding that more frequent use is beneficial for maintaining blonde shades, while others experience dryness with more than weekly applications.
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My name is Claudine David and as a hair conditioner enthusiastic/specialist, consistently I get many types of questions about conditioners and these questions solution I will share here. Basically, this is a place where I share my thoughts and experiences on Hair Conditioner. This website (https://conditionerhacks.com) is an outlet of my deep passion for Conditioner.
Specifically I specialize in hair conditioners. I have been working in the field of hair care for over 6 years. Basically my passion for hair care started when I was a young girl. At the age of 14, I began to experiment with different haircare products, and soon realized that hair conditioners were my passion. I’m always looking for the best and most innovative products. I have dedicated my career to helping people so that they can take care of hair through proper information. Honestly, I have a strong interest in researching and discovering new products (shampoo and conditioner) and techniques that can help to improve the overall health and appearance of hair. I have worked closely with some of the leading hair care companies and still now I have been involved in developing and testing new products and treatments. I have also worked with a number of salons and retail stores. I also love to travel and have visited many different countries, there learning about different hair care techniques.