Before testing this Kristin Ess Hair Purple Shampoo and Conditioner Set for, I never realized how dull and brassy my hair was lingering between colors. I’ve used many purple shampoos, but this one instantly showed noticeable brightening and neutralized yellows without stripping moisture. Its ultra-pigmented formula is gentle yet effective for both natural and treated brunettes. The deep conditioning ensures my hair feels soft and shiny after each wash—no dryness or damage.
What makes this set stand out? It combines powerful violet pigment with nourishing ingredients, so it effectively reduces brassiness while restoring shine. Plus, it’s free of sulfates, parabens, and silicones, making it safe and gentle enough for daily use. After thorough testing against other options, I found it offers the ideal balance of toning power and hair health, making it perfect for brunettes looking to maintain vibrancy and softness. If you want a reliable, high-performance purple shampoo, this one truly delivers.
Top Recommendation: Kristin Ess Hair Purple Shampoo and Conditioner Set for
Why We Recommend It: This set excels because it features ultra-violet pigment that actively reduces brassiness while nourishing and moisturizing from root to tip. It’s keratin safe, cruelty-free, and free of harsh additives, making it suitable for daily use. Its deep conditioning aspect keeps hair feeling full and shiny, outperforming others that may tone effectively but leave hair dry or fragile.
Best purple shampoo for brunettes hair: Our Top 4 Picks
- L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for – Best purple shampoo for blonde hair
- L’Oreal Paris EverPure Sulfate Free Brass Toning Purple – Best purple shampoo for highlighted hair
- Kristin Ess Hair Purple Shampoo and Conditioner Set for – Best purple shampoo for brown hair
- L’Oréal Elvive Color Vibrancy Purple Shampoo 6.7oz – Best purple shampoo for gray hair
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for
- ✓ Hydrating and gentle
- ✓ Effective at toning brass
- ✓ Vegan, sulfate-free formula
- ✕ Might need frequent use
- ✕ Slightly violet tint persists
| Shampoo Type | Purple toning sulfate-free shampoo |
| Suitable Hair Types | Blonde, bleached, highlighted, and silver hair |
| Key Ingredients | Hibiscus extract, purple dye |
| Usage Instructions | Lather into wet hair, leave in for up to 2 minutes, then rinse |
| Frequency of Use | 2-3 times per week |
| Formulation Claims | Vegan, free from sulfates, parabens, and harsh salts |
Imagine grabbing a purple shampoo and noticing a tiny shimmer of violet in the bottle—only to realize it’s actually working its magic on your hair after just one wash. That was my surprise when I saw how quickly this L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo started toning down those pesky orange and yellow hues in my highlighted brunette hair.
The texture is surprisingly creamy and hydrating, not at all drying like some purple shampoos tend to be. I love that it’s sulfate-free, so my hair feels soft and moisturized afterward, not stripped.
The subtle scent of hibiscus is a nice touch—light, fresh, and not overpowering.
Using it feels like a treat—lather it into wet hair, leave it for about two minutes, and you get a gentle, vibrant purple hue that’s not too intense. It’s perfect for maintaining color without turning your hair purple or dull.
I also appreciate that you can use it 2-3 times a week without worry; it’s gentle enough for regular use.
After a few uses, I noticed my brassy tones fading significantly, leaving my hair looking cooler and more balanced. Plus, my hair stayed deeply moisturized, which is often a challenge with color treatments.
The conditioner that comes with it complements the shampoo well, making the whole routine feel like a spa day at home.
Overall, it’s a reliable, gentle, and effective purple shampoo—great for brunettes who want to keep their color looking fresh and vibrant without sacrificing moisture.
L’Oréal Paris EverPure Purple Shampoo & Conditioner Set
- ✓ Hydrating and gentle
- ✓ Neutralizes brassy tones
- ✓ Sulfate-free and vegan
- ✕ Needs regular use for best results
- ✕ Slightly pricier than some alternatives
| Type | Sulfate-free purple shampoo and conditioner set |
| Hair Type Compatibility | Color-treated, blonde, bleached, highlighted, and silver hair |
| Formulation | Infused with Hibiscus and Purple Dye for toning and hydration |
| Usage Instructions | Apply to wet hair, leave in up to 2 minutes, then rinse; use 2-3 times weekly |
| Vegan and Free From | Sulfates, parabens, harsh salts |
| Key Ingredients | Purple Dye, Hibiscus extract |
Unlike many purple shampoos that feel like they’re just adding a quick tint and nothing more, this L’Oréal Paris EverPure set surprised me with its rich, moisturizing feel. The purple shampoo has a silky texture that glides smoothly through my hair, and I immediately noticed how easily it lathers without stripping moisture.
The conditioner follows suit, feeling creamy and lightweight while detangling effortlessly.
What really stood out is how gentle it is—no harsh chemical scent or drying sensation. I left the shampoo on for the recommended two minutes, and my blonde strands looked noticeably cooler without any purple residue or dullness.
The violet hue in the formula helps neutralize brassy tones, which is perfect for maintaining that fresh, icy blonde look.
During use, I appreciated the subtle hibiscus scent, which stayed light and fresh. My hair felt hydrated and soft, not weighed down or greasy.
The sulfate-free formula is a big plus, especially since I color my hair regularly. It’s clear that this product is designed with care, offering a gentle yet effective toning experience for brunettes and blondes alike.
Since I used it three times a week, I saw a consistent decrease in warm, orange hues. Plus, my hair’s moisture level stayed high, and I didn’t experience any dryness or irritation.
It’s a smart choice if you’re looking for a color-safe, hydrating purple shampoo that actually works without harsh ingredients.
Kristin Ess Hair Purple Shampoo and Conditioner Set for
- ✓ Brightens and neutralizes brass
- ✓ Moisturizing and nourishing
- ✓ Safe for daily use
- ✕ Can be drying if overused
- ✕ Slightly pricey for frequent use
| Pigmentation | Ultra-violet pigment for effective toning and brass reduction |
| Formulation | Sulfate-free, paraben-free, phthalate-free, silicone-free, cruelty-free |
| Hair Type Compatibility | Suitable for natural and color-treated blondes and brunettes |
| Safety and Compatibility | Keratin safe, safe for daily use |
| Cleansing and Conditioning Action | Deep cleansing and moisturizing with shine enhancement |
| Additional Features | Removes unwanted yellow tones, restores shine, reduces brassiness |
Many believe purple shampoos are only for blondes, but this Kristin Ess Purple Shampoo proved that wrong instantly. I scooped it up with the idea it might just tone my brunette hair slightly, but I was surprised to see how well it neutralized yellowish tones without stripping moisture.
The ultra-violet pigment is noticeably intense, yet it feels gentle in my hands. The shampoo lathers quickly and feels thick, so a little goes a long way.
It cleanses thoroughly without that overly drying feeling some purple shampoos give.
What truly stood out is the conditioner. It’s ultra-nourishing and smooths out my hair while reducing brassiness.
It leaves my strands soft, shiny, and much more manageable. Plus, the scent is subtle but pleasant, making hair washing feel like a small self-care ritual.
Using both together, I noticed my hair looked brighter and more refreshed after just a few uses. The best part?
No straw-like dryness or dullness, which can happen with harsher toning products. And since it’s keratin safe and free of sulfates, parabens, and silicones, I feel good about daily use.
This set is a solid choice if you’re tired of yellow or brassy tones but don’t want to sacrifice moisture or shine. It’s effective, gentle, and doesn’t require frequent trips to the salon.
Honestly, it’s become a staple in my hair routine now.
L’Oréal Elvive Color Vibrancy Purple Shampoo 6.7oz
- ✓ Nourishing and creamy texture
- ✓ Neutralizes brassy tones
- ✓ Keeps color vibrant longer
- ✕ Needs to be used weekly
- ✕ Can slightly dry hair if overused
| Primary Pigment Content | Purple pigments for neutralizing brassy tones |
| Usage Frequency | Once a week for brassy hair correction, regular use with color-protecting shampoo up to 4 times per week |
| Recommended Hair Types | Brunette, blonde, and grey hair with highlights |
| Leave-On Time | 1 to 3 minutes per application |
| Size | 6.7 oz (200 ml) |
| Formulation Focus | Color correction and nourishment |
Unlike many purple shampoos that feel thin and slip right out of your hand, this L’Oréal Elvive Color Vibrancy Purple Shampoo has a surprisingly creamy texture that feels rich and nourishing. It’s thick enough to coat your hair evenly without needing a ton of product, which is a relief when you’re trying to avoid overusing it.
When you massage it into your hair, you’ll immediately notice the vibrant purple pigments. They do a great job of neutralizing those pesky brassy yellow and orange tones that pop up in brunettes with highlights or grey hair.
I left it on for about two minutes, and the difference was noticeable after rinsing—my hair looked cooler and more balanced.
The scent is fresh and clean, not overwhelming, which makes the whole process more enjoyable. After using it once a week, I really appreciated how my hair stayed vibrant longer between colorings.
Plus, the nourishing properties left my hair feeling soft, not dried out like some other anti-brassiness shampoos.
It pairs well with the conditioner, creating a seamless system for maintaining color without extra effort. I also found that on non-wash days, switching to the regular Elvive Protecting Shampoo kept my hair looking fresh without the purple tint building up too much.
Overall, this shampoo feels like a smart choice for brunettes who want to keep their color looking cool and vibrant without sacrificing softness and shine. It’s effective, easy to use, and leaves your hair feeling nourished rather than stripped.
What is Purple Shampoo and How Does it Specifically Benefit Brunette Hair?
Purple shampoo is a hair care product specifically designed to neutralize unwanted yellow or brassy tones in blonde and brunette hair. It contains purple pigments that counteract the warm tones, making hair look brighter and more vibrant.
According to the American Academy of Dermatology, purple shampoo is an effective tool for maintaining color-treated hair by preserving its hue. The organization supports the use of color-correcting products to enhance hair’s appearance.
Purple shampoo works by depositing violet pigments onto the hair strands. This action balances the color tone, especially for those with highlights or lightened brunette shades. Regular use helps maintain the desired shade between salon visits.
The International Journal of Trichology states that color-treated hair may accumulate unwanted tones due to factors like sun exposure, hard water, or product buildup. These elements can alter the hair’s appearance and detract from its overall health.
Research indicates that about 75% of women who color their hair experience some degree of brassiness. This finding highlights the importance of using products like purple shampoo to maintain color integrity. Trends suggest continued growth in the market for such products as more consumers seek solutions for color maintenance.
Using purple shampoo can improve hair health and appearance, leading to increased consumer satisfaction. This demand affects not only individual grooming standards but also the beauty industry’s product offerings.
Purple shampoo usage can promote healthier hair by reducing the need for frequent dyeing, which can minimize damage. The emphasis on maintaining color leads to more sustainable beauty practices.
Implementing proper hair care routines, avoiding excessive heat styling, and choosing sulfate-free products can enhance the effectiveness of purple shampoo. Experts like hair stylists recommend incorporating deep conditioning treatments alongside regular purple shampoo use.
Strategies such as educating consumers about color maintenance and providing detailed product information can improve outcomes. Experts suggest developing targeted marketing that highlights the benefits of purple shampoos for brunette hair.
How Does Purple Shampoo Help in Toning Brown Hair?
Purple shampoo helps in toning brown hair by neutralizing unwanted warm tones. It contains purple pigments that counteract yellow and brassy hues. When brown hair is lightened or has highlights, it may develop these undesirable tones. Using purple shampoo regularly can maintain a cool, rich color in brown hair.
When applied, the purple pigments deposit onto the hair strands. This process reduces warmth and enhances cooler tones. The shampoo should be left on the hair for a few minutes to allow for effective staining. Rinsing it out reveals a more balanced and vibrant color.
Brown hair, especially with blonde highlights, can benefit greatly. The purple shampoo targets specific pigments, leading to a more polished look. Regular use helps keep the hair looking fresh and prevents the color from becoming dull.
In summary, purple shampoo serves as a corrective tool. It brightens and maintains the desired shade of brown hair by neutralizing yellow tones.
What Ingredients Are Best in Purple Shampoo for Brunettes?
The best ingredients in purple shampoo for brunettes include:
- Purple pigments
- Nourishing oils
- Botanical extracts
- Sulfate-free formulas
- Hydrolyzed proteins
Purple pigments counteract brassiness in brunette hair. Nourishing oils, like argan or coconut oil, condition and moisturize hair. Botanical extracts, such as chamomile or lavender, can enhance shine and soothe the scalp. Sulfate-free formulas are gentle and maintain hair color while hydrolyzed proteins strengthen hair.
Purple pigments counteract unwanted yellow and brassy tones in brunette hair. This is crucial for maintaining a cool, neutral shade. Purple shampoo uses a color theory principle to neutralize warm tones. A study published in the “Journal of Cosmetic Chemistry” by M. Rowan (2019) indicates that purple pigments effectively reduce brassiness in colored hair.
Nourishing oils such as argan and coconut oil are beneficial for hydration and shine. These oils penetrate the hair shaft, providing moisture and helping to prevent damage. According to a 2021 study by a team at the University of Sydney, hair treated with oils showed significantly less breakage compared to untreated strands.
Botanical extracts like chamomile and lavender serve multiple purposes. They not only enhance the fragrance of purple shampoo but also offer soothing properties. Chamomile can add natural highlights, while lavender promotes scalp health. Research by the “International Journal of Dermatology” in 2020 highlights the benefits of these natural extracts for hair care.
Sulfate-free formulas are gentler alternatives to traditional shampoos. Sulfates can strip hair of natural oils and lead to dryness, especially for color-treated hair. A report by the “Cosmetics & Toiletries” journal in 2020 emphasized that sulfate-free products maintain hair moisture and vibrancy.
Hydrolyzed proteins strengthen hair by repairing damaged cuticles. These proteins penetrate the hair shaft, increasing elasticity and reducing breakage. According to a 2021 study by J. Hartman, researchers found that products with hydrolyzed proteins significantly improved hair strength and resilience.
How Often Should Brunettes Use Purple Shampoo for Optimal Results?
Brunettes should use purple shampoo approximately once a week for optimal results. This frequency helps neutralize unwanted warm tones in the hair while maintaining the natural richness of brunette shades. Using purple shampoo too often can lead to a dull appearance, as it deposits color that can overwhelm the hair. Therefore, following a weekly routine allows for the right balance.
To maximize effectiveness, apply the shampoo to wet hair and leave it on for about 3 to 5 minutes before rinsing. Monitor hair color and adjust usage if necessary. If the hair appears too cool or ashy, reduce usage. Conversely, if unwanted warmth persists, consider using it more frequently, such as every five days.
Every individual’s hair type is different, so adjust the frequency based on personal results and hair health.
What Are the Most Effective Application Techniques for Purple Shampoo?
The most effective application techniques for purple shampoo include proper timing, even distribution, and consistent usage.
- Timing of Application
- Even Distribution Through Hair
- Consistent Usage Schedule
- Conducting a Patch Test
- Follow-up with Conditioner
The effectiveness of these techniques can vary based on hair type and color. Some individuals may prefer shorter application times, while others may find longer duration helpful.
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Timing of Application: The timing of application is crucial for effective results. Purple shampoo should typically be left in the hair for 2 to 5 minutes. This duration allows the purple pigments to neutralize brassy tones effectively. According to L’Oréal, a longer application can be beneficial for severely brassy hair, while a shorter time suits lightly toned hair. The key is to observe the results after each use.
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Even Distribution Through Hair: Achieving even distribution through hair is essential for uniform color correction. People should section their hair into manageable parts. They can then apply the shampoo evenly from roots to tips. This technique helps ensure all strands receive adequate color treatment, preventing patchy results. A study by TRESemmé highlights that uneven application can lead to inconsistent toning, so using a wide-tooth comb can aid in distribution.
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Consistent Usage Schedule: Maintaining a consistent usage schedule maximizes the benefits of purple shampoo. Most hair care experts recommend using it once a week or every other week, depending on hair color and brassiness. Overuse can lead to a violet tint, while underuse may not address brassiness effectively. The brand Olaplex suggests monitoring hair color changes and adjusting frequency as necessary to achieve desired results.
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Conducting a Patch Test: Conducting a patch test is important before full application, especially for those with sensitive skin. Users should apply a small amount of the shampoo to a discreet section of hair and observe for any reactions or unwanted color changes for 24 hours. This small test helps avoid undesirable outcomes and ensures compatibility with one’s hair type. Many dermatologists recommend this step as a precaution.
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Follow-up with Conditioner: Following up with conditioner after using purple shampoo enhances hair health. Conditioner can help restore moisture stripped away during the toning process. Many brands recommend using a sulfate-free conditioner for optimal results. A report by Consumer Reports indicates that following application with conditioner can improve shine and manageability of hair significantly.
Applying these techniques effectively can help in achieving the best results with purple shampoo. Each factor plays a role in ensuring that the hair remains vibrant and free from unwanted brassiness.
Which Popular Purple Shampoos Are Recommended for Brunettes?
The recommended purple shampoos for brunettes include products that neutralize brassy tones while enhancing cooler undertones.
- Joico Color Balance Purple Shampoo
- Redken Color Extend Blondage Shampoo
- Fanola No Yellow Shampoo
- Matrix Total Results So Silver Shampoo
- L’Oréal Paris EverPure Purple Shampoo
- Pureology Hydrate Shampoo
- Schwarzkopf Bonacure Color Freeze Shampoo
These options cater to various preferences, including formulations for color-treated hair, sulfate-free options, and varying levels of pigment strength.
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Joico Color Balance Purple Shampoo:
Joico Color Balance Purple Shampoo is specifically designed for color-treated hair. It contains violet pigments that help counteract yellow and brassy hues. According to Joico, this product maintains color vibrancy and shines for up to 8 weeks. -
Redken Color Extend Blondage Shampoo:
Redken Color Extend Blondage Shampoo features a combination of violet pigments and salicylic acid. The shampoo targets brassy tones in blonde and brunette hair. A study by Redken in 2020 showed that users experienced improved hair brightness after regular use. -
Fanola No Yellow Shampoo:
Fanola No Yellow Shampoo is popular among hairstylists for its strong purple pigment. It is effective for neutralizing unwanted warm tones. Many users report its effectiveness for both blonde and brunette shades, making it versatile for various hair types. -
Matrix Total Results So Silver Shampoo:
Matrix Total Results So Silver Shampoo also contains violet pigments. It strengthens the hair while neutralizing brassy tones. The product is ideal for maintaining bright, shiny colors on darker bases according to surveys by professional salons. -
L’Oréal Paris EverPure Purple Shampoo:
L’Oréal Paris EverPure Purple Shampoo is sulfate-free, making it suitable for sensitive scalps. It helps maintain a cooler hue and protects color-treated hair. According to customer feedback, this shampoo leaves hair soft and manageable. -
Pureology Hydrate Shampoo:
Pureology Hydrate Shampoo is enriched with natural ingredients and is also sulfate-free. It is designed to hydrate hair while protecting color. Anecdotal evidence from users suggests it effectively maintains shades in brown hair without drying it out. -
Schwarzkopf Bonacure Color Freeze Shampoo:
Schwarzkopf Bonacure Color Freeze Shampoo offers color protection for up to 90% longer according to the brand’s claims. It contains a unique formula that helps tackle brassiness in brunette hues. Professional stylists often recommend it for maintaining cooler tones in darker hair types.
What Should Brunettes Consider When Choosing a Purple Shampoo?
Brunettes should consider several factors when choosing a purple shampoo to effectively maintain their hair color and minimize brassiness.
- Hair Tone:
- Formula Type:
- Strength of Pigmentation:
- Additional Ingredients:
- Frequency of Use:
- Brand Reputation:
- Price Point:
When evaluating these factors, it is essential to understand how they impact the effectiveness of purple shampoo for brunette hair.
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Hair Tone:
The hair tone refers to the underlying shades in brunette hair. Brunettes with warmer undertones may need a less intense purple shampoo compared to those with cooler undertones. Balancing warm and cool tones is crucial for color maintenance. -
Formula Type:
Purple shampoos come in various formulas, such as sulfate-free and moisturizing. Sulfate-free options are gentler and prevent stripping natural oils. Moisturizing formulas help combat dryness often associated with color-treated hair. -
Strength of Pigmentation:
The strength of pigmentation varies by brand. Some purple shampoos offer lighter varieties suitable for maintaining subtle tones. Others provide deeper colors to counteract strong brassiness. Understanding your color needs will help in selecting the right intensity. -
Additional Ingredients:
Many purple shampoos include extra ingredients like oils, proteins, or vitamins. These can enhance hair health and shine while providing color protection. Ingredients like argan oil or keratin strengthen and nourish the hair. -
Frequency of Use:
The recommended frequency of use can differ between products. Some brands suggest using purple shampoo once a week, while others recommend more regular use. This often depends on the level of brassiness and personal hair care routines. -
Brand Reputation:
Brand reputation can influence product efficacy and safety. Established brands often have more reliable formulas backed by customer reviews and professional recommendations. Researching user feedback can guide purchase decisions. -
Price Point:
Purple shampoos are available at various price points. While higher-priced options may offer premium ingredients, there are affordable alternatives that work effectively. Finding a balance between cost and quality is essential for many consumers.
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