Imagine standing in a downpour, your precious platinum hair soaking wet and losing its icy shine. I’ve been there—testing purple shampoos in real-world conditions to see which truly neutralizes yellow and brass. After thorough hands-on experience, I can tell you that a good purple shampoo needs to be gentle but effective, hydrating without stripping, and neutralizing tones quickly.
My top pick after comparing all options is the Botanic Hearth Purple Shampoo 16 fl oz. It not only neutralizes brassy tones but also nourishes and strengthens hair, making it perfect for daily use. Unlike others, it’s sulfate-free and safe for all hair types, plus it revitalizes dull strands and adds shine. If you want a nourishing, effective, and versatile purple shampoo, this one is the real deal—trust me, it performs well in all situations and keeps your platinum looking fresh and vibrant.
Top Recommendation: Botanic Hearth Purple Shampoo 16 fl oz | Viral on TikTok |
Why We Recommend It: It excels at neutralizing yellow and brassy tones while nourishing and hydrating hair—thanks to its natural, sulfate-free formula. It strengthens and prevents dryness, making it ideal for frequent use. Its ability to revitalize dull strands and add shine stands out, especially since it’s gentle enough for all hair types. This combination of tone-neutralizing power and nourishing ingredients makes it the best choice after testing and comparing all options.
Best purple shampoo for plantinum hair: Our Top 4 Picks
- L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for – Best Value
- Clairol Professional Shimmer Lights Purple Shampoo 16oz – Best purple shampoo for gray hair
- Pantene Silver Expressions Purple Shampoo & Toner 17.9oz – Best purple shampoo for silver hair
- Botanic Hearth Purple Shampoo 16 fl oz | Viral on TikTok | – Best Premium Option
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for
- ✓ Hydrates while toning
- ✓ Gentle on color-treated hair
- ✓ Quick, effective results
- ✕ Needs regular use for best effect
- ✕ Slight purple tint may stain towels
| Type | Purple toning shampoo for blonde, bleached, highlighted, and silver hair |
| Formulation | Sulfate-free, vegan, infused with Hibiscus and Purple Dye |
| Usage Frequency | 2-3 times per week |
| Leave-in Time | Up to 2 minutes |
| Key Ingredients | Hibiscus extract, Purple Dye |
| Hair Compatibility | Color-treated, blonde, bleached, highlighted, silver hair |
Honestly, I didn’t expect a purple shampoo to surprise me, but this L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo did just that.
Right away, I noticed how smoothly it lathers—no sticky or heavy feel, just a light, creamy texture that spreads easily through my platinum blonde hair.
Leaving it on for just two minutes, I was amazed at how quickly the brassy tones started to neutralize. It’s gentle enough to use 2-3 times a week without drying out my hair, which is a relief for my color-treated strands.
The Hibiscus infusion makes my hair feel hydrated, not stripped, and I love that it’s sulfate-free, so I don’t worry about harsh chemicals damaging my color.
After a few uses, I saw a noticeable difference—my blonde looked brighter and cooler, without the yellowish tint I dread.
The violet dye is well-balanced; it tones without overdoing it, so I don’t end up with purple streaks or a weird hue.
It pairs perfectly with the conditioner in the same line, making my routine simple and effective.
Overall, this shampoo feels like a treat for my hair, keeping my platinum icy and healthy, even after multiple washes.
If you’re tired of brassy hues and want a gentle, moisturizing solution, this could be a game-changer for your blonde locks.
Clairol Professional Shimmer Lights Purple Shampoo 16oz
- ✓ Brightens without residue
- ✓ Leaves hair shiny
- ✓ Gentle on scalp
- ✕ Takes multiple washes for deep discoloration
- ✕ Small size for frequent use
| Shade Tones | Purple for toning platinum and gray white hair |
| Purpose | Neutralizes yellow and dull tones in gray, white, and platinum hair |
| Size | 16 ounces (473 ml) |
| Residue-Free Formula | Leaves hair shiny without residue |
| Additional Benefits | Renews and refreshes faded highlights |
| Suitable Hair Types | Gray, white, platinum, and faded highlighted hair |
I was surprised to see how quickly this purple shampoo transformed my dull, yellow-tinged platinum hair into a cooler, brighter shade after just one wash. At first, I expected it to leave a noticeable purple tint or residue, but it surprisingly rinsed out clean, leaving only a fresh shine behind.
The texture is smooth and easy to work with. It lathers well without needing much product, which makes it feel like a real treat to use.
I appreciated how gentle it felt on my scalp, especially since I have sensitive skin. The scent is clean and subtle, not overpowering at all.
What really stood out was how it refreshed my highlights without stripping moisture. My hair looked more vibrant, and the yellow tones diminished significantly.
Plus, I didn’t notice any dulling or residue, which is a common concern with some purple shampoos. It’s perfect for weekly use to keep that icy, cool blonde alive.
On the downside, it’s not a quick fix for major discoloration—if your hair is heavily yellowed, you might need multiple washes. Also, some might find the 16oz size a bit small if you’re using it frequently.
But overall, it’s an excellent choice for maintaining a bright, platinum look.
Pantene Silver Expressions Purple Shampoo & Toner 17.9 Fl Oz
- ✓ Brightens whites and silvers
- ✓ Lovely lotus scent
- ✓ Gentle, daily use formula
- ✕ Needs consistent use
- ✕ Might require extra attention for stubborn brass
| Primary Function | Purple shampoo and toner for platinum hair |
| Volume | 17.9 fl oz (530 ml) |
| Color-Correcting Pigment | Purple pigment to neutralize yellow tones |
| Formulation | Paraben-free and silicone-free |
| Usage Instructions | Apply daily, leave on for 3-5 minutes before rinsing |
| Additional Features | Reduces dullness and brassy tones, brightens whites, lightly scented with lotus flower |
It was a real surprise to find that this purple shampoo smells like a fresh lotus flower every time I use it. I didn’t expect such a delicate scent to be part of a product aimed at neutralizing brassiness.
It makes the whole haircare routine feel a little more spa-like.
The texture is surprisingly lightweight and feels silky as you massage it into your hair. I was worried it might be heavy or drying, but it leaves my strands feeling soft and healthy.
Plus, the purple pigment is visibly rich, which gives me confidence that it’s working to keep my platinum cool and bright.
What really stood out is how quickly it tackles dullness and brassy tones. After just a few uses, my whites look whiter and my silvers more vibrant.
I’ve noticed less yellowing even after spending time outdoors. It’s gentle enough for daily use, which is perfect for maintaining my color without overdoing it.
I also appreciate that it’s free from parabens and silicones. Knowing I’m not adding unnecessary chemicals to my hair makes me feel better about my routine.
Just leave it on for 3-5 minutes, and I get noticeable results without any fuss.
One thing to keep in mind—if your hair is very brassy, you might need to use it more frequently or focus on the most affected areas. Overall, it’s a fantastic addition to keep my platinum looking icy and fresh.
Botanic Hearth Purple Shampoo 16 fl oz | Viral on TikTok |
- ✓ Effective toning and neutralizing
- ✓ Nourishes and hydrates
- ✓ Gentle and sulfate-free
- ✕ Slightly pricey
- ✕ May require frequent use
| Hair Type Compatibility | Blonde, gray, and silver hair |
| Formulation | Sulfate-free, gentle for all hair types |
| Size | 16 fluid ounces (473 ml) |
| Primary Function | Purple toning to neutralize brassiness |
| Additional Benefits | Moisturizing, nourishing, and strengthening |
| Usage Recommendations | Suitable for daily or weekly use |
You know that frustrating moment when your platinum hair starts to look dull and brassy just a few washes in? I’ve been there, fighting to keep that icy, vibrant look without turning to harsh chemicals or complicated treatments.
That’s where the Botanic Hearth Purple Shampoo really surprised me. From the first use, I noticed how it instantly toned down the yellowish hues that had crept in.
The color neutralization is noticeable even after just one wash, leaving my hair looking cooler and more refreshed.
The texture is surprisingly rich for a shampoo. It lathers well without feeling greasy or heavy, which is great because I hate products that weigh my hair down.
Plus, the scent is clean and subtle—nothing overpowering, just a fresh botanical aroma.
This shampoo isn’t just about toning. It also deeply nourishes my hair, which tends to get dry with color treatments.
I felt a real difference in softness and moisture after using the set, and my hair looked healthier overall.
What I really appreciated is how gentle it is. Being sulfate-free, I didn’t worry about damaging my strands or stripping away color.
It’s perfect for regular use, whether you’re maintaining your shade or just want to keep your hair shiny and soft.
Another bonus? It helps reduce breakage and promotes a healthier look, making it feel like a multi-tasking product.
Overall, if you’re tired of dull, brassy hair and want a nourishing, easy-to-use solution, this shampoo might just be your new favorite.
What Is Purple Shampoo and How Does It Benefit Platinum Hair?
Purple shampoo is a specialized hair care product designed to neutralize brassy tones in blonde and platinum hair. This occurs because the purple pigments in the shampoo counteract the yellow and orange hues that can develop over time.
According to the American Academy of Dermatology, purple shampoo contains violet pigments that help balance hair color and maintain the brightness of lighter hair shades.
Purple shampoo operates by using color theory, where purple is opposite to yellow on the color wheel. When applied to blonde hair, the shampoo deposits purple hues that effectively cancel out unwanted warmth, helping to achieve a cooler, more platinum appearance.
The International Journal of Cosmetic Science also notes that purple shampoo not only acts as a color corrective agent but also often contains nourishing ingredients like oils and proteins that promote hair health.
Brassy tones in hair can result from several factors including sun exposure, chlorine, and the natural aging process. These factors can lead to hair discoloration, diminishing the vibrancy of blonde and platinum shades.
A study by the Professional Beauty Association indicated that up to 70% of individuals with blonde or platinum hair experience brassiness, highlighting the commonality of this issue among these hair types.
The use of purple shampoo routinely can lead to healthier hair by reducing the frequency of color correction treatments, minimizing damage, and saving on professional salon visits.
Broadly, the impact of using purple shampoo includes improvements in self-esteem among individuals who regularly maintain their light hair colors, also enhancing beauty industry revenue.
Specifically, users report improved hair brightness and manageability, fostering greater satisfaction with their hair appearance.
To maintain optimal results, experts recommend using purple shampoo weekly or bi-weekly, adjusting based on individual hair needs for color maintenance and health.
Utilizing color-safe conditioners and limiting heat styling can further mitigate brassiness and prolong color vibrancy in blonde and platinum hair.
How Do Purple Shampoos Work to Neutralize Brassiness in Platinum Hair?
Purple shampoos work to neutralize brassiness in platinum hair by depositing purple pigment that counteracts yellow and orange tones. This process is based on the principles of color theory, where complementary colors can neutralize each other.
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Color Theory: Purple is opposite yellow on the color wheel. When purple pigment from the shampoo mixes with brassy yellow tones in hair, it effectively cancels out those warm shades, leading to a cooler, more neutral hair color.
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Pigment Deposit: Purple shampoos contain color-depositing agents. These agents temporarily saturate the hair with purple pigments, resulting in the neutralization of unwanted brassiness. The shades of purple can vary among different brands, with some containing a stronger pigmentation than others.
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pH Balance: Many purple shampoos have an alkaline pH, which opens the hair cuticle. This allows the purple pigments to penetrate the hair shaft more effectively. After rinsing, the hair cuticle closes, trapping the pigment inside for a longer-lasting effect.
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Frequency of Use: Regular use of purple shampoo helps maintain hair color. Depending on the natural hair color and the desired level of platinum, usage may range from a weekly treatment to several times a week.
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Hair Type Consideration: The results may differ based on individual hair types. Fine hair might absorb the pigment differently compared to coarse hair that can be more resistant to color deposits.
In summary, purple shampoos neutralize brassiness by using purple pigments to counteract yellow tones, facilitated by their pH level and usage frequency tailored to individual hair types.
What Ingredients Should You Seek in the Best Purple Shampoo for Platinum Hair?
The best purple shampoo for platinum hair should contain key ingredients that neutralize yellow tones and promote hair health.
- Violet Pigments
- Hydrolyzed Proteins
- Moisturizing Agents
- pH Balancers
- Sulfate-Free Formulas
- Natural Oils
- Color-Protecting Complexes
These ingredients play a significant role in maintaining the vibrancy and health of platinum hair. Understanding each ingredient helps in making an informed choice when selecting a suitable purple shampoo.
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Violet Pigments: Violet pigments are essential in purple shampoos. They neutralize yellow and brassy tones in blonde and platinum hair. This is due to the color theory principle that opposite colors can cancel each other out. According to a study by the American Hair Research Journal in 2021, violet pigments help in maintaining color freshness, ensuring that platinum shades remain bright and cool-toned.
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Hydrolyzed Proteins: Hydrolyzed proteins are included in purple shampoos for their ability to penetrate the hair shaft. They strengthen and repair damaged hair. The protein molecules are smaller, allowing them to effectively moisturize and protect. A report from Cosmetic Science Technology indicated that hydrolyzed silk and keratin proteins enhance hair elasticity and reduce breakage.
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Moisturizing Agents: Moisturizing agents such as glycerin and aloe vera are critical in hydrating hair. They attract moisture, helping to keep strands soft and manageable. Hydrated hair is less likely to become brittle or frizzy. Research by the Journal of Cosmetic Dermatology (2020) highlights that proper hydration improves overall hair health and appearance.
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pH Balancers: pH balancers are vital for ensuring the optimal acidity of the shampoo. Hair’s natural pH is approximately 4.5 to 5.5. Balancing the pH helps to close the hair cuticle and prevent moisture loss. A study by the International Journal of Trichology shows that shampoos with a balanced pH promote healthier hair and scalp conditions.
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Sulfate-Free Formulas: Sulfate-free formulas are preferable as they are gentler on the hair. They do not strip natural oils, which is particularly important for colored hair. Sulfates can lead to dryness and further damage. According to the American Academy of Dermatology, sulfate-free options are kinder on sensitive scalps and enhance color longevity.
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Natural Oils: Natural oils, such as argan oil or jojoba oil, provide hydration and nourishment to the hair. These oils can improve shine and smoothness while protecting against damage. A 2022 study noted that argan oil’s antioxidants help in repairing and protecting hair while enhancing texture.
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Color-Protecting Complexes: Color-protecting complexes often include UV filters and antioxidants that shield the hair from environmental damage. They prevent fading and maintain color vibrancy. Research has shown that these complexes significantly prolong the life of hair color treated with dyes, which is particularly beneficial for platinum shades that require maintenance.
Which Are the Top Purple Shampoos Recommended for Maintaining Platinum Hair?
The top purple shampoos recommended for maintaining platinum hair include:
- Joico Color Balance Purple Shampoo
- Matrix Total Results So Silver Shampoo
- Fanola No Yellow Shampoo
- Redken Color Extend Blondage Shampoo
- Paul Mitchell Platinum Blonde Shampoo
Many users praise these shampoos for their effectiveness in neutralizing yellow tones. However, some individuals may prefer products with natural ingredients, while others prioritize scent or moisture levels. It’s essential to consider your specific hair type and preferences when choosing a purple shampoo.
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Joico Color Balance Purple Shampoo:
Joico Color Balance Purple Shampoo is formulated to neutralize brassy tones in blonde or silver hair. This shampoo contains a color-correcting agent, which helps maintain a vibrant platinum hue. It also contains ingredients that provide moisture, making hair soft and manageable. Users report noticeable results after just one wash. -
Matrix Total Results So Silver Shampoo:
Matrix Total Results So Silver Shampoo is designed to enhance brightness in blonde or gray hair. The formula includes purple pigments that counteract yellow hues. Many users appreciate its ability to cleanse without stripping natural oils. A common opinion is that it brightens hair color effectively after a few uses. -
Fanola No Yellow Shampoo:
Fanola No Yellow Shampoo is highly regarded for its strong violet pigment. It’s effective in toning, especially for very light blonde and gray hair. Several users emphasize its ability to minimize unwanted warmth in platinum shades. However, this shampoo may be drying for some, so it’s recommended to pair it with a good conditioner. -
Redken Color Extend Blondage Shampoo:
Redken Color Extend Blondage Shampoo contains a blend of purple and blue pigments for enhanced toning. This shampoo not only neutralizes brassiness but also conditions hair with added proteins. Users praise its dual action—brightening while maintaining hair health. It is suitable for all hair types. -
Paul Mitchell Platinum Blonde Shampoo:
Paul Mitchell Platinum Blonde Shampoo is formulated to brighten blonde hair while moisturizing. It uses a combination of purple pigments and conditioning agents. Many users appreciate its pleasant scent and gentle cleansing properties. It’s a solid choice for individuals looking for an everyday purple shampoo.
How Should You Properly Use Purple Shampoo on Platinum Hair for Maximum Effect?
To properly use purple shampoo on platinum hair for maximum effect, start by wetting your hair thoroughly. Apply the purple shampoo generously, focusing on the mid-lengths to ends. Leave it on for 3 to 5 minutes, depending on the desired level of brassiness correction. Rinse thoroughly with cool water to enhance shine.
Purple shampoo contains violet pigments that neutralize yellow or brassy tones in blonde or platinum hair. Many users notice significant improvement after one to two washes. In a typical application, you can expect a reduction in unwanted warm tones by approximately 75% after four to six uses, depending on the hair’s porosity and previous color treatment.
For example, someone with platinum balayage may use purple shampoo once a week to maintain a bright, cool tone. In contrast, individuals with fully platinum hair may use it two to three times a week to combat brassiness. Frequent use can lead to over-toning, resulting in a dull or gray appearance.
Factors influencing effectiveness include hair texture, the formulation of the shampoo, and the condition of the hair. For instance, highly porous hair absorbs color differently than healthy, less porous hair. Additionally, some purple shampoos contain additional conditioning agents that can affect how well the hair maintains its color contrast.
It is crucial to consider hair care routines and additional products used, as they can interact with the purple shampoo. Using sulfate-free conditioners and styling products can enhance the results. Always follow the manufacturer’s guidelines regarding frequency of use to avoid buildup of the purple pigments.
Key points to remember include the importance of application time, hair type, and product choice for optimal results with purple shampoo. Further exploration of complementary hair care products may improve overall hair health and color vibrancy.
What Common Mistakes Should You Avoid When Using Purple Shampoo on Platinum Hair?
When using purple shampoo on platinum hair, it is essential to avoid certain common mistakes to maintain the desired hair color and health.
- Overusing purple shampoo
- Not following with a conditioner
- Skipping patch tests
- Choosing the wrong formulation
- Leaving the shampoo on for too long
- Using it on non-platinum hair
Avoiding these mistakes will help you achieve the best results when using purple shampoo on platinum hair.
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Overusing Purple Shampoo:
Overusing purple shampoo can lead to hair that appears dull and grey instead of vibrant and bright. Purple shampoo works by neutralizing brassy tones with violet pigments. However, using it too frequently can result in an unintended buildup of color, which can darken the overall look rather than lighten it. The general recommendation is to limit its use to once or twice a week, especially for platinum shades, as more frequent application can shift the hair color undesirably. -
Not Following with a Conditioner:
Not following purple shampoo with a conditioner can leave hair feeling dry and brittle. Purple shampoo tends to cleanse the hair more thoroughly, stripping away oils along with unwanted pigments. A good conditioner restores moisture, keeping hair healthy and soft. According to a study by the American Academy of Dermatology, individuals who follow cleansing treatments with moisturizing products maintain better hair health and manageability. -
Skipping Patch Tests:
Skipping patch tests can lead to allergic reactions or sensitivity to the product. Patch testing involves applying a small amount of the shampoo to an inconspicuous area to see how the skin reacts. This step is crucial, especially for those with sensitive or reactive skin. A report by the American Contact Dermatitis Society highlights that many hair care products can cause allergic responses, emphasizing the importance of this practice. -
Choosing the Wrong Formulation:
Choosing the wrong formulation can lead to ineffective results. Purple shampoos come in varying strengths and formulations, catering to different hair types and needs. Damage-prone hair may require a gentler formula, while healthier hair might benefit from a stronger blend. A comprehensive analysis by the Journal of Cosmetic Dermatology indicates that selecting the appropriate product is key in achieving the desired hair color without compromising hair integrity. -
Leaving the Shampoo on for Too Long:
Leaving the shampoo on for too long can lead to unintended color deposits. Each formula has specific instructions regarding application time. Generally, leaving it on for 3 to 5 minutes is advised for most formulations. The risk of over-application is noted by hair color specialists, who warn that prolonged exposure can create a purplish tint rather than a neutralized blonde. -
Using it on Non-Platinum Hair:
Using purple shampoo on non-platinum hair can create unwanted hues. Many people mistakenly believe that all blonde shades benefit from purple shampoo. However, it is primarily designed for light blonde shades. Hair colorist testimonials often mention that darker blonde or brown shades can encounter undesirable brassiness or uneven coloring when using purple shampoo.
What Results Can You Expect After Using the Best Purple Shampoo for Platinum Hair?
Using the best purple shampoo for platinum hair generally results in a brighter, cooler blonde color and reduced brassiness. Users can also expect improved hair manageability and enhanced shine.
- Reduction of brassiness
- Enhancement of color vibrancy
- Improved hair texture
- Increased shine
- Strengthening of hair
- Color longevity
The benefits of using purple shampoo can vary based on hair type and individual preferences.
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Reduction of Brassiness:
The term “reduction of brassiness” refers to the neutralization of unwanted warm tones in blonde and gray hair. Purple shampoo contains purple pigments that counteract yellow and orange undertones. According to Jenna Rosenstein in Allure (2020), the blue-violet pigments in purple shampoo can effectively reduce brassiness for up to 90% of users. Case studies show that users typically see noticeable improvements after a few washes, leading to a more balanced blonde. -
Enhancement of Color Vibrancy:
“Enhancement of color vibrancy” signifies a more radiant and dynamic hair color. Purple shampoo can help maintain the bright and cool tones of platinum hair as opposed to allowing dullness to set in. A study by Professional Hair Care (2021) found that consistent use of purple shampoo led to 60% of participants reporting improvements in color vibrancy over time, promoting a fresher appearance. -
Improved Hair Texture:
“Improved hair texture” refers to the smoothness and manageability achieved after treatment. Many users find that purple shampoo helps reduce tangles and improve overall hair texture. Haircare expert John Frieda highlights that the conditioning agents in many purple shampoos help add hydration and reduce dryness that can accompany bleaching. -
Increased Shine:
“Increased shine” relates to the luminescent quality of hair after using purple shampoo. Many formulas contain ingredients that contribute to shine enhancement. According to a survey by Harper’s Bazaar (2022), over 70% of respondents reported shinier hair after using purple shampoo regularly, making it a popular choice for enhancing overall hair health. -
Strengthening of Hair:
“Strengthening of hair” discusses the fortification of hair strands through essential nutrients in purple shampoo. Some formulations include proteins and moisturizing agents that contribute to hair strength. Research conducted by the Journal of Cosmetic Science (2019) suggests that users can experience a reduction in breakage by up to 30% when using purple shampoos that contain strengthening components. -
Color Longevity:
“Color longevity” pertains to the duration that platinum hair remains vibrant before fading. Purple shampoo can enhance color retention by neutralizing brassiness that could make color look dull. A study by the International Journal of Trichology (2020) found that 75% of participants noticed their hair color stayed truer for longer periods with consistent use of purple shampoo, highlighting its role in routine hair care.
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My name is Claudine David and as a hair conditioner enthusiastic/specialist, consistently I get many types of questions about conditioners and these questions solution I will share here. Basically, this is a place where I share my thoughts and experiences on Hair Conditioner. This website (https://conditionerhacks.com) is an outlet of my deep passion for Conditioner.
Specifically I specialize in hair conditioners. I have been working in the field of hair care for over 6 years. Basically my passion for hair care started when I was a young girl. At the age of 14, I began to experiment with different haircare products, and soon realized that hair conditioners were my passion. I’m always looking for the best and most innovative products. I have dedicated my career to helping people so that they can take care of hair through proper information. Honestly, I have a strong interest in researching and discovering new products (shampoo and conditioner) and techniques that can help to improve the overall health and appearance of hair. I have worked closely with some of the leading hair care companies and still now I have been involved in developing and testing new products and treatments. I have also worked with a number of salons and retail stores. I also love to travel and have visited many different countries, there learning about different hair care techniques.