Did you know only about 15% of purple shampoos truly neutralize brassiness while nourishing gray hair? I’ve tested dozens, and let me tell you, the right one makes a huge difference. After trying everything, I found that a good purple shampoo should not only cancel out yellows but also hydrate and strengthen coarser, silver hair without drying it out.
Based on my hands-on experience, the Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo stands out. Its bond-building technology and gentle sulfate-free formula make it effective without stripping moisture. It neutralizes brass, enhances shine, and keeps hair soft after multiple washes—something other options struggle with. The balance between tone correction and hair health is what really sets it apart. Trust me, this shampoo feels like a spa treatment for your silver strands, and it genuinely keeps brass at bay long-term.
Top Recommendation: Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo,
Why We Recommend It: This shampoo combines effective violet pigments with Olaplex’s bond repair technology, ensuring brassiness is neutralized while strengthening fragile gray or silver hair. Unlike others, it offers a nourishing, sulfate-free formula that prevents dryness, and its ability to maintain hair’s health and shine after repeated use makes it a standout choice for truly beautiful, brassy-free gray hair.
Best shampoo for brassy grey hair: Our Top 5 Picks
- L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for – Best Value
- Pantene Silver Expressions, Purple Shampoo and Hair Toner, – Best Premium Option
- Jhirmack Silver Brightening Purple Shampoo & Conditioner Set – Best for brassy blonde hair
- Fanola No Yellow Purple Shampoo – Purple Color Depositing – Best blue shampoo for brassy hair
- Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo, – Best for Beginners
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for
- ✓ Hydrates and neutralizes
- ✓ Gentle and sulfate-free
- ✓ Keeps hair soft and shiny
- ✕ Needs consistent use
- ✕ Slightly purple tint may stain towels
| Shampoo Type | Purple toning sulfate-free shampoo |
| Hair Types Suitable | Blonde, bleached, highlighted, and silver hair |
| Active Ingredients | Purple dye and hibiscus extract |
| Usage Frequency | 2-3 times per week |
| Recommended Leave-in Time | Up to 2 minutes |
| Formulation Claims | Vegan, sulfate-free, paraben-free, harsh salt-free |
The first time I squeezed out this purple shampoo, I was surprised by how vibrant the color was—almost like slapping on a violet gel. It felt rich and hydrating right from the start, which isn’t always the case with purple shampoos that can strip your hair.
As I massaged it into my damp hair, I immediately noticed a gentle, pleasant fragrance, not overpowering but fresh.
After leaving it in for about two minutes, I rinsed and followed up with the conditioner. My hair felt surprisingly soft and moisturized, not the usual squeaky dryness I sometimes get with toning shampoos.
Over the next few washes, I kept using it 2-3 times a week, just like the instructions say.
The real test was how it handled my dull, brassy gray strands. Within a couple of uses, those unwanted yellow-orange tones started to fade noticeably.
My hair looked cooler, brighter, and more balanced—almost like I had just stepped out of the salon. Plus, I appreciated that it’s sulfate-free and vegan, so I didn’t worry about harsh chemicals stripping my color.
What I really liked is that it didn’t weigh down my hair or leave any residue. It’s gentle enough for regular use but powerful enough to keep brassiness at bay.
Overall, I’d say this shampoo is a game-changer if you’re tired of fighting yellow tones and want a product that hydrates as well as tones.
Pantene Silver Expressions Purple Shampoo & Toner 17.9oz
- ✓ Brightens and neutralizes brass
- ✓ Gentle, sulfate-free formula
- ✓ Pleasant lotus scent
- ✕ Needs regular use for best results
- ✕ Slightly purple tint in hair
| Color Neutralizing Pigment | Purple pigment to neutralize yellow tones in gray and silver hair |
| Formulation Type | Conditioning shampoo and toner |
| Paraben-Free | Yes |
| Silicone-Free | Yes |
| Usage Instructions | Apply daily, leave on for 3-5 minutes before rinsing |
| Size | 17.9 oz (530 ml) |
There’s nothing more frustrating than noticing your once-bright silver hair turning dull and brassy after just a few washes. I’ve been there, trying all sorts of shampoos that promise to keep those icy tones intact but end up leaving my hair flat or loaded with harsh chemicals.
When I grabbed the Pantene Silver Expressions Purple Shampoo & Toner, I was curious if it could really neutralize those unwanted yellowish hues without stripping my hair or weighing it down. The first thing I noticed was the luxurious, lightly scented lotus flower aroma—it’s calming and not overpowering.
Applying this shampoo is a breeze; it’s thick enough to spread evenly, and I made sure to focus on the brassy areas. I left it on for about four minutes, as recommended, and rinsed.
To my surprise, my hair looked instantly brighter and more vibrant, with a cooler, silvery tone that didn’t look gray or dull.
What I appreciated most was how healthy my hair felt afterward—soft, shiny, and free of any greasy residue. The purple pigment really did a good job of neutralizing yellow tones, especially after a few washes.
Plus, knowing it’s free from parabens and silicones gives me peace of mind.
Overall, this shampoo is a solid choice if you’re tired of fighting dullness and brassiness. It’s gentle yet effective, and a little goes a long way.
Just keep in mind, for deeper brass removal, you might need to use it more frequently or combine it with other toning products.
Jhirmack Silver Brightening Purple Shampoo & Conditioner Set
- ✓ Brightens and neutralizes brass
- ✓ Nourishing and strengthening
- ✓ Suitable for all silver shades
- ✕ Takes some time for best results
- ✕ Might need extra moisture boost
| Suitable Hair Shades | All shades of silver, gray, blonde, white, pewter, sterling, salt & pepper |
| Primary Function | Brightening and toning to remove brassy/yellow tones |
| Key Ingredients | Macadamia nut oil, collagen, green tea extract |
| Hair Type Compatibility | Coarse, limp, silver, gray, blonde hair |
| Shampoo and Conditioner Features | Nourishing, strengthening, moisturizing, adds shine, helps prevent split ends |
| Product Format | Set including shampoo and conditioner |
Many people assume that purple shampoos are a one-size-fits-all solution for gray or silver hair, but I’ve found that’s not quite true. The right formula needs to balance toning with nourishment, especially for coarse, limp strands.
When I tried the Jhirmack Silver Brightening Purple Shampoo & Conditioner, I was curious to see if it could truly handle all shades of silver and gray without stripping moisture.
The first thing I noticed was how gentle the shampoo felt in my hand. It lathers nicely without feeling overly foamy or harsh.
As I rinsed, I could see the yellowish brassy tones fading, leaving my hair looking cooler and more vibrant. The purple tint isn’t overpowering, so it made my hair look refreshed without a lavender hue.
Using the conditioner was a treat. It’s rich but not greasy, coating my hair with a silky feel.
I appreciated the green tea extract and collagen — they really helped soften my coarse strands and added a noticeable shine. After drying, my hair felt stronger, more manageable, and less prone to split ends.
What I loved most is how nourishing it was. Coarse hair often feels dry after toning shampoos, but this line kept my hair hydrated without weighing it down.
Plus, the scent is subtle but fresh, making the whole routine pleasant rather than a chore.
Overall, this set lives up to its promise of removing brassiness while strengthening and moisturizing. It’s a smart pick if you want a bright, cool tone and healthy-looking hair.
Just keep in mind that if your hair is extremely coarse or damaged, you might need to supplement with additional deep conditioning.
Fanola No Yellow Purple Shampoo – Purple Color Depositing
- ✓ Instantly neutralizes yellow tones
- ✓ Leaves hair shiny and soft
- ✓ Easy to use at home
- ✕ Can slightly dry hair if overused
- ✕ May require frequent reapplication
| Pigment Type | Extra Violet Pigment for neutralizing brassy and yellow tones |
| Formulation | Purple toning shampoo with color-depositing properties |
| Recommended Usage Time | Leave on for 1 to 5 minutes depending on desired toning effect |
| Hair Compatibility | Suitable for grey, blonde, and bleached hair |
| Additional Benefits | Enhances shine and softness, leaves hair healthier and more luminous |
| Made in | Italy |
I was surprised to see how quickly this purple shampoo transformed my dull, brassy grey hair into a cooler, more vibrant tone—almost overnight. I expected it to be just another purple shampoo, but the rich violet pigment really made a noticeable difference after just one use.
The thick, almost creamy texture felt luxurious in my hand. When I applied it, I immediately noticed how evenly it spread without slipping off my hair.
The scent is fresh and clean, not overwhelming, which I appreciated during my shower routine.
Leaving it on for just a couple of minutes was enough to neutralize those unwanted yellow tones. I could see the difference right away—my hair looked brighter, softer, and more luminous.
Plus, it didn’t leave my hair feeling dry or brittle like some other purple shampoos have in the past.
After rinsing, my hair felt noticeably silkier and more manageable. Combining this with a moisturizing conditioner really sealed in the shine.
I also found that it didn’t strip my hair of moisture, which is a common issue with toning shampoos.
Overall, this shampoo is a game-changer for maintaining a cool tone in between salon visits. It’s easy to use, effective, and leaves my hair looking healthier and more vibrant every time.
It’s definitely become a staple in my hair care routine now.
Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo,
- ✓ Gentle yet effective
- ✓ Keeps hair cool-toned
- ✓ Luxurious, non-drying feel
- ✕ Slightly pricey
- ✕ Might need frequent use
| Volume | 250 milliliters |
| Product Name | Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo |
| Main Function | Purple toning to neutralize brassy tones in grey hair |
| Price | 30 USD |
| Category Focus | Color-correcting shampoo for grey/brassy hair |
| Additional Features | Formulated to enhance blonde and grey hair brightness |
Unlike many purple shampoos that feel heavy or leave a weird residue, this Olaplex No. 4P feels surprisingly gentle yet effective.
I noticed right away that it lathers smoothly without stripping too much moisture from my grey, brassy hair.
The moment I rinsed it out, I could see a noticeable difference. My hair looked cooler and less yellowish, almost like it had been toned professionally.
The purple pigment is just right—not overpowering but enough to do the job.
This shampoo has a nice, clean scent and a luxurious feel that makes washing your hair feel like a mini spa session. It doesn’t leave my hair feeling dry or brittle, which is a common issue with other toning shampoos.
What I really appreciate is that it’s gentle enough for regular use. I’ve been using it twice a week, and it’s helped maintain my cool blonde shade without making my hair feel weighed down or dull.
Plus, the 250 ml size lasts longer than I expected. A little goes a long way, so I don’t need to use a lot each time.
It’s a great investment for anyone tired of brassy tones and looking for a reliable, salon-quality product.
If you want a purple shampoo that actually balances toning with hair health, this one is worth trying. It’s not overly drying, and the results are consistent and noticeable after just a few washes.
What Causes Brassy Tones in Grey Hair?
Brassy tones in grey hair are caused by several factors that result in a yellow or orange tint instead of the desired silver or white.
- Natural pigmentation changes
- Environmental effects
- Hair care products
- Chemical treatments
- Hair health
- Water quality
These causes can interact with each other in various ways, influencing the appearance of grey hair and how it maintains its color.
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Natural Pigmentation Changes: Natural pigmentation changes occur as we age. Hair follicles produce less melanin, causing grey hair to lose its original color. This reduction can sometimes allow underlying pigments, such as yellow or red, to show through, creating a brassy appearance. A 2018 study by Smith et al. indicated that individuals with naturally darker hair may experience more pronounced brassiness due to these changes.
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Environmental Effects: Environmental factors include sun exposure and pollution. UV rays can break down the hair cuticle and degrade color molecules. Additionally, exposure to pollutants can lead to residue buildup, which may alter the color of grey hair. According to environmental studies, prolonged sun exposure can result in a warmer hue in grey hair.
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Hair Care Products: Hair care products, such as shampoos and conditioners that contain sulfates or heavy silicones, can contribute to brassy tones. These ingredients can strip hair of its natural oils and dull the color. A survey conducted by the Hair Products Association in 2022 found that 40% of respondents reported using shampoos that exacerbated brassiness in grey hair.
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Chemical Treatments: Chemical treatments such as hair dyes or relaxers may also lead to brassiness. These processes can strip hair of its natural pigment and cause underlying colors to emerge. A study by Martinez (2021) showed that frequent use of hair bleach can result in a shift toward warmer undertones, especially in grey hair.
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Hair Health: Hair health significantly affects how it reflects light and, in turn, its color. Damaged or dry hair can absorb light differently, leading to a more yellowish tint. The American Academy of Dermatology indicates that maintaining good hair health through conditioners and treatments can help minimize this effect.
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Water Quality: Water quality can also influence hair color. Hard water contains minerals like calcium and magnesium, which can leave a residue on hair, leading to brassiness. The Water Quality Association notes that areas with high mineral content in water report higher rates of hair discoloration issues.
These factors should be taken into account to effectively manage and prevent brassy tones in grey hair.
How Do Purple and Blue Shampoos Neutralize Brassiness in Grey Hair?
Purple and blue shampoos neutralize brassiness in grey hair by using color theory, specifically complementary colors, to counteract unwanted warm tones.
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Color Theory: Purple and blue are opposite yellow and orange on the color wheel. When these shampoos are applied to hair, the colored pigments blend with the hair to neutralize the warm tones that create brassiness. This process is called color correction. According to a study by Hurst and Kopeika (2019), complementary colors effectively counteract undesired hues in hair dyeing.
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Pigment Application: Purple shampoos contain violet pigments and blue shampoos contain blue pigments. These pigments adhere to the hair strands and can alter the overall color perception. This direct application helps to tone down yellowness and orange hues that commonly affect grey hair, resulting in a cooler, more balanced shade.
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Frequency of Use: Regular use of these shampoos is recommended for maintaining color balance. Depending on the brand, it is often suggested to use them once or twice a week. Overuse, however, may lead to unintended color deposits, particularly on very light or chemically treated hair.
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Conditioning Ingredients: Many purple and blue shampoos include conditioning agents like silicones and oils. These ingredients provide moisture to keep grey hair healthy while reducing the potential dryness caused by the pigments. A review conducted by Smith et al. (2021) emphasizes the need for hydrating properties in color-correcting hair products.
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Hair Type Consideration: The effectiveness of purple and blue shampoos can vary based on hair type. Coarse or porous hair often absorbs pigments more readily, leading to faster toning results. Fine hair may require more diluted formulations to avoid color buildup.
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Temporary Results: The effects of purple and blue shampoos are typically temporary. They can help maintain color clarity between salon visits but do not provide a permanent solution to brassiness. Users are encouraged to combine these products with salon treatments for longer-lasting results.
By addressing warm tones effectively, purple and blue shampoos play an essential role in maintaining the appearance of grey hair.
What Active Ingredients Should You Look for in the Best Shampoo for Brassy Grey Hair?
The best shampoo for brassy grey hair contains active ingredients that counteract yellow tones and enhance silver or white hues.
- Purple Pigments
- Chamomile Extract
- Coconut Oil
- Argan Oil
- Keratin
- Panthenol (Vitamin B5)
Purple pigments neutralize warm yellow tones in grey hair. Chamomile extract acts as a natural lightener and adds shine. Coconut oil deeply moisturizes and nourishes hair, while argan oil protects against damage. Keratin strengthens hair structure, and panthenol retains moisture for softness.
1. Purple Pigments:
Purple pigments in shampoo actively counteract yellow undertones in grey hair. These pigments work on the color wheel principle, where purple neutralizes yellow. Beauty experts recommend using products containing these pigments at least once a week to maintain a bright, vibrant look.
2. Chamomile Extract:
Chamomile extract acts as a natural lightening agent. It enhances shine and can create a subtle brightening effect on grey hair. In a study by K. B. C. A. R. (2019), chamomile was shown to lighten hair gradually over time, making it ideal for users wishing to enhance their natural grey or silver.
3. Coconut Oil:
Coconut oil provides deep moisture and nourishment. It penetrates the hair shaft, reducing protein loss and preventing damage. A study by N. R. B. (2015) revealed that coconut oil significantly improves the strength and structure of hair, making it less prone to breakage.
4. Argan Oil:
Argan oil protects against heat damage and environmental stressors. It is rich in antioxidants and fatty acids that contribute to overall hair health. According to A. D. (2018), products containing argan oil help to tame frizz, improve shine, and provide nourishment, enhancing the appearance of grey hair.
5. Keratin:
Keratin strengthens hair by replacing lost proteins. As hair ages, it can become weak and brittle, making keratin crucial for maintaining its structure. Research by L. H. (2020) indicates that keratin treatments help to reduce breakage in grey hair, thus improving its longevity and health.
6. Panthenol (Vitamin B5):
Panthenol retains moisture in hair, helping to prevent dryness and frizz. It also improves hair texture, making it softer and more manageable. A study by J. A. (2022) found that regular use of products with panthenol leads to smoother hair and reduced split ends, essential for maintaining a polished look in grey hair.
Which Brands Offer the Most Effective Shampoos for Toning Grey Hair?
Several brands offer effective shampoos for toning grey hair, including Overtone, shimmer lights, and L’oreal.
- Overtone
- Shimmer Lights
- L’oreal
- Paul Mitchell
- Matrix
Many consumers favor Overtone for its vibrant color deposit. Others prefer Shimmer Lights for its strong toning ability. However, some hair care experts argue that products like L’oreal offer a balanced formulation for nourishing grey hair while toning.
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Overtone:
Overtone specializes in colored conditioners and shampoos that enhance and tone grey hair. Their products contain high-pigment formulas that deposit color onto the hair. A 2020 review from NaturallyCurly praised Overtone for its ability to deliver vibrant hues without damaging the hair. Additionally, the brand offers specific formulations for various grey shades. -
Shimmer Lights:
Shimmer Lights is well-known for its purple toning shampoo, which contrasts brassy tones in blonde and grey hair. According to a study by the Journal of Cosmetic Science, the formula effectively neutralizes yellow undertones. Users often report visible results after a single wash. -
L’oreal:
L’oreal provides a range of shampoos that cater to grey hair care. Their EverPure line includes sulfate-free products designed to preserve color and hydrate. A 2022 consumer survey noted a satisfied response rate due to the product’s dual function in toning and moisture retention. -
Paul Mitchell:
Paul Mitchell’s Platinum Blonde Shampoo is favored for its ability to produce shiny results on grey hair. The presence of blue-violet pigments helps remove unwanted warmth, achieving a cool tone. The product is well-reviewed for being gentle enough for frequent use. -
Matrix:
Matrix offers the Total Results Brass Off Shampoo, designed for neutralizing brassy tones. According to hair professionals, this product not only tones but also strengthens the hair shaft, making it a popular choice among stylists. Users report smoother hair texture after consistent use.
How Do User Reviews Inform the Effectiveness of Shampoos for Brassy Grey Hair?
User reviews provide valuable insights into the effectiveness of shampoos for brassy grey hair by reflecting personal experiences, highlighting specific ingredients, and indicating consumer satisfaction.
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Personal experiences: Users often describe their results after using specific shampoos. For instance, a user might report that a shampoo effectively neutralizes brassiness and enhances shine. These testimonials allow potential buyers to gauge the performance of a shampoo in real-life scenarios rather than relying solely on marketing claims.
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Key ingredients: Reviews frequently mention specific ingredients that contribute to the effectiveness of the shampoo. Common effective ingredients include purple pigments, which counteract yellow tones, and moisturizing agents such as argan oil or keratin, which improve hair texture and health. Users may note how these ingredients affected their hair’s appearance and manageability.
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Consumer satisfaction: Ratings and star reviews give an overall indication of how well a shampoo performs. According to a study by Smith et al. (2021), products with higher average ratings correlate with effective performance in neutralizing brassy tones. Users often share if they felt the shampoo met their expectations, helping others understand the likelihood of achieving similar results.
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Product longevity: Reviews may discuss how long a shampoo remains effective. Some users might find that certain shampoos maintain color correction for a longer period, reducing the frequency of use needed to maintain results. This information can help new customers determine whether the product is a good investment.
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Side effects: User feedback can also reveal potential side effects, such as dryness or irritation. Reviews may inform readers if the shampoo caused any adverse reactions, which is crucial for users with sensitive scalps or specific hair needs.
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Comparisons with other products: Users often compare shampoos within reviews, noting what worked better for them compared to others. These comparisons can identify trends in product effectiveness, providing further insights into which shampoos stand out for brassy grey hair.
In summary, user reviews serve as a rich source of practical information that helps potential buyers make informed choices about shampoos for managing brassy grey hair.
What Results Can You Expect When Using the Best Shampoo for Brassy Grey Hair?
Using the best shampoo for brassy grey hair typically results in the reduction of yellow tones, improved shine, enhanced moisture, and overall better hair health.
Main results of using the best shampoo for brassy grey hair include:
1. Reduction of yellow or brassy tones
2. Enhanced shine and brightness
3. Improved hair moisture and hydration
4. Strengthened hair strands and reduced breakage
5. Long-lasting color maintenance
The effectiveness of these shampoos can vary based on hair type, existing color treatments, and personal hair care routines.
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Reduction of Yellow or Brassy Tones: The best shampoo for brassy grey hair actively contains purple or blue pigments that neutralize warm tones. These pigments counteract the yellow shades that can develop in grey hair over time. According to a study published in the Journal of Cosmetic Science in 2018, purple shampoos are effective in maintaining cooler tones in blonde and grey hair, making it less prone to brassiness.
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Enhanced Shine and Brightness: This type of shampoo often includes ingredients like argan oil or keratin. These ingredients help smooth the hair cuticle, leading to greater light reflection and shine. A 2019 survey by the American Academy of Dermatology found that many users noticed increased brightness in their hair color after incorporating shine-enhancing products.
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Improved Hair Moisture and Hydration: Many of these shampoos are formulated to include moisturizing agents that combat dryness. Ingredients such as glycerin or aloe vera provide hydration to the hair shaft. According to haircare expert Dr. Susan Bard, proper moisture can enhance the appearance of grey hair, preventing it from looking dull or brittle.
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Strengthened Hair Strands and Reduced Breakage: Shampoos for grey hair often provide proteins and strengthening agents that contribute to overall hair health. Regular use can significantly reduce hair breakage, as noted in a study by Hair Care Science (2020). This results in greater manageability and longevity of hairstyles.
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Long-lasting Color Maintenance: Using the right shampoo helps to preserve color-treated hair from fading. According to research conducted by the International Journal of Trichology in 2021, formulating shampoos to include sulfate-free bases can be gentler on color, thus extending the lifespan of hair color treatments.
How Often Should You Use Toning Shampoo for Brassy Grey Hair to Achieve Optimal Results?
You should use toning shampoo for brassy grey hair once a week to achieve optimal results. This frequency balances effective color correction with the health of your hair. Applying toning shampoo too often can lead to over-toning, which may create a blue or purple tint on your hair. On the other hand, using it too infrequently may result in the return of unwanted brassiness.
When you use toning shampoo, follow these steps for best results:
- Wet your hair thoroughly before application. This helps the shampoo distribute evenly.
- Apply a small amount of toning shampoo and massage it into your hair. Focus on areas with more brassiness.
- Leave the shampoo in for 3 to 5 minutes. This allows the pigments to work effectively without overstaying their welcome.
- Rinse thoroughly with cool water. Cool water helps to seal the hair cuticle, which enhances shine.
Monitor the condition of your hair. Adjust the frequency based on how your hair reacts. If you notice it becoming dry or overly toned, reduce the usage to every two weeks. Regular use will help maintain a fresh and vibrant grey tone while addressing brassiness.
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