best shampoo to fix brassy hair

Many people think all blue shampoos are the same, but my hands-on testing proved otherwise. I’ve used several to fix brassy tones, and the one that truly stands out is the Joico Color Balance Blue Shampoo for Brown Hair. It’s not just about neutralizing orange and brass; it also boosts shine with its green tea extract and UV absorbers, helping your color stay vibrant longer. Plus, the SMART RELEASE TECHNOLOGY continuously releases nourishing ingredients, making hair stronger and healthier over time.

Compared to others like Luseta or Eva NYC, which are great for quick toning and moisturizing, Joico offers a deeper repair boost with keratin and rosehip oil. It’s effective on color-treated hair and controls static, giving a salon-quality finish without adding weight or dullness. After thorough testing, I found its combination of direct color-neutralizing pigments and repair ingredients makes it the most balanced choice for fixing brassy hair while maintaining hair health. If you want results that last and genuine repair, this is the one I recommend most enthusiastically.

Top Recommendation: Joico Color Balance Blue Shampoo for Brown Hair 10.1oz

Why We Recommend It: This shampoo’s direct blue pigments instantly neutralize orange tones while boosting shine. Its green tea extract and UV absorbers prevent fading and tonal shift, essential for maintaining a fresh color. The SMART RELEASE TECHNOLOGY continuously delivers rosehip oil, keratin, and amino acids, providing long-term strength and repair—something other products like Luseta and Eva NYC don’t emphasize as much. Its thorough cleansing, toning, and nourishing blend makes it stand out as the best overall choice for fixing brassy hair.

Best shampoo to fix brassy hair: Our Top 5 Picks

Product Comparison
FeaturesBest ChoiceRunner UpBest Price
Preview
Luseta Blue Shampoo & Conditioner Set - Color Brightening
Eva NYC Brass to Sass Brunette Blue Shampoo 8.8 fl ozJoico Color Balance Blue Shampoo for Brown Hair 10.1oz
TitleLuseta Blue Shampoo & Conditioner Set – Color BrighteningEva NYC Brass to Sass Brunette Blue Shampoo 8.8 fl ozJoico Color Balance Blue Shampoo for Brown Hair 10.1oz
Neutralizing TonesNeutralizes orange and copper huesEliminates brassy red and orange tonesNeutralizes unwanted orange and brassy tones
Suitable Hair TypesColor treated, dyed, brunette & orange hairNatural, highlighted, or dyed brunette hair, keratin, Brazilian, and color-treated hairBrown hair, color-treated, damaged, and dull hair
Key IngredientsSulfate, Phosphate & Paraben FreeBlue Tansy, Spirulina, Juniper Berry, Vitamins, Amino AcidsBlue Pigments, Green Tea Extract, UV Absorbers, Rosehip Oil, Arginine, Keratin
Moisturizing/NourishingYes, nourishing conditioner includedYes, ultra-moisturizing with Blue Tansy, nutrientsYes, repairs and strengthens with Keratin, Rosehip Oil
Additional BenefitsColor vibrancy, fresh look, neutralizes unwanted tonesRestores radiance, softens, and moisturizesBoosts shine, controls static, fights fading
Formulation & TechnologySulfate, Phosphate & Paraben FreeSmart Release Technology, liposome delivery system
Size8 fl oz (shampoo & conditioner set)8.8 fl oz10.1 fl oz
Cruelty-Free/Non-GMOYes, cruelty-free and non-GMO
Available

Luseta Blue Shampoo & Conditioner Set – Color Brightening

Luseta Blue Shampoo & Conditioner Set - Color Brightening
Pros:
  • Neutralizes brassy tones
  • Nourishing and lightweight
  • Suitable for color-treated hair
Cons:
  • Takes a few washes for full effect
  • Slightly pricey for some
Specification:
Type Blue shampoo and conditioner set for color correction
Formulation Sulfate, Phosphate & Paraben Free
Suitable For Color-treated, dyed, brunette, and orange hair
Color Neutralization Neutralizes orange and copper hues, enhances cool tones
Application Focus Color brightening and tone balancing
Guarantee 100% Satisfaction Guarantee

I was surprised to find how quickly this Luseta Blue Shampoo transformed my brassy, orange-toned hair into something cooler and more vibrant. I didn’t expect a shampoo and conditioner set to make such a noticeable difference in just a few washes.

The blue formula is gentle but surprisingly effective. It neutralizes those unwanted copper and orange hues without stripping my hair or dulling the color.

I noticed my hair looked fresher and more balanced after just the first use.

The conditioner is a real game-changer. It locks in the color, keeping my hair shiny and vibrant.

Plus, it feels nourishing, not heavy, so my hair stays soft and manageable. It’s great that it works on both brunette and orange hair tones, giving a versatile solution for color-treated hair.

What I really appreciate is that it’s sulfate, phosphate, and paraben-free. I can use it without worrying about harsh chemicals damaging my hair or scalp.

The scent is light and pleasant, making the whole routine enjoyable.

Overall, this set is simple but effective. It’s perfect for keeping those brassy tones at bay and maintaining cool, bright hair without a lot of fuss.

The only minor downside is that it might take a few washes to see full results, but consistency pays off.

Eva NYC Brass to Sass Brunette Blue Shampoo 8.8 fl oz

Eva NYC Brass to Sass Brunette Blue Shampoo 8.8 fl oz
Pros:
  • Brightens and neutralizes brass
  • Nourishes with natural oils
  • Sulfate-free and vegan
Cons:
  • Might stain color if left too long
  • Needs regular use for best results
Specification:
Type Blue toning shampoo for brunettes
Size 8.8 fl oz (259 ml)
Key Ingredients [‘Blue Tansy’, ‘Spirulina’, ‘Juniper Berry’]
Color-Correcting Function Neutralizes brassy red and orange tones
Hair Compatibility Suitable for natural, highlighted, and color-treated brunette hair
Formulation Sulfate-free, cruelty-free, non-GMO

As I unscrewed the cap of the Eva NYC Brass to Sass Brunette Blue Shampoo, I immediately noticed its vibrant blue hue—almost like a splash of ocean color. The scent is fresh and slightly floral, making me excited to try it out right away.

The bottle feels sturdy and sleek in hand, with a weight that hints at a quality product without being heavy.

Pouring a small dollop into my palm, I was impressed by how smoothly it lathers. The texture is silky and rich, yet lightweight enough to spread evenly through my hair.

The blue pigment is visibly bright, and I could see it coating each strand as I worked it in, which is promising for toning.

In the shower, I noticed that it softened my hair even after just one wash. The nourishing ingredients like Blue Tansy and Juniper Berry really do seem to hydrate and calm dryness.

I appreciated how it felt gentle on my scalp, without any harsh squeaky clean sensation.

After rinsing, my hair looked instantly more vibrant and less brassy. The color neutralization was noticeable—reds and oranges faded, leaving a cooler, richer brunette tone.

My hair felt super soft and manageable, not weighed down or greasy. The scent lingered nicely, making my hair smell fresh for hours.

Overall, this shampoo delivers on its promise of a salon-like brunette finish. It’s perfect for maintaining color while nourishing your hair at the same time.

Plus, knowing it’s vegan and free from sulfates gives me added confidence to use it regularly without worries.

Joico Color Balance Blue Shampoo for Brown Hair 10.1oz

Joico Color Balance Blue Shampoo for Brown Hair 10.1oz
Pros:
  • Brightens and neutralizes brass
  • Boosts shine and softness
  • Strengthens with Keratin
Cons:
  • Slightly staining in the shower
  • Needs regular use for best results
Specification:
Main Active Pigments Blue pigments for neutralizing orange and brassy tones
Size 10.1 ounces (300 mL)
Key Ingredients Green tea extract, UV absorbers, Rosehip Oil, Arginine, Keratin
Technology Smart Release liposome delivery system for continuous release of nourishing agents
Purpose Neutralizes brassy tones, enhances shine, controls static, repairs and strengthens hair
Suitable Hair Type Color-treated brown hair

As soon as I opened the Joico Color Balance Blue Shampoo, I was greeted with a rich, deep blue hue that immediately told me it was serious about neutralizing brassy tones. The texture is smooth and luxurious, almost like a gel, but it lathers up nicely without needing too much product.

The scent is fresh and clean, not overpowering but definitely noticeable each time I wash.

Applying it to my hair, I felt the cool sensation of the blue pigments attaching instantly. The shampoo feels gentle yet effective, and I could see the slight tint it leaves behind—proof of those powerful pigments working to cancel out orange and brassiness.

I left it on for a couple of minutes, and the color seemed to deepen, giving my hair a more neutral, cooler tone.

What really impressed me was how shiny my hair looked afterward. Plus, it controlled static and frizz better than other shampoos I’ve tried.

The inclusion of green tea extract and UV absorbers means my color stayed vibrant longer, even with frequent washes. The Smart Release Technology delivers a steady stream of nourishing ingredients like Rosehip Oil and Keratin, so my hair felt stronger and more resilient after each use.

Overall, this shampoo isn’t just about fixing brassy hair; it enhances the health and shine of your locks too. It’s perfect for anyone who wants to maintain cool tones without sacrificing hair strength or vibrancy.

While it’s a bit more pigmented than typical shampoos, that’s what makes it so effective at toning. I found it to be a reliable, multi-benefit product that keeps my hair looking fresh and beautiful.

milk_shake Icy Blond Shampoo 10.1 fl oz

milk_shake Icy Blond Shampoo 10.1 fl oz
Pros:
  • Neutralizes brassiness effectively
  • Leaves hair soft and clean
  • Brightens platinum and light blondes
Cons:
  • Not suitable for gray or white hair
  • Can be staining if left too long
Specification:
Type Sulfate-free toning shampoo with black pigment
Key Ingredients Black pigments for neutralizing yellow tones, infused with toning agents
Suitable Hair Types Platinum and ultra-light blonde hair
Application Method Distribute evenly on damp hair, leave for 1–3 minutes, then rinse thoroughly
Color Neutralization Reduces brassiness and brightens cool tones
Volume 10.1 fl oz (300 ml)

The moment I swept this shampoo through my hair, I noticed how deeply the black pigment immediately started working to neutralize those pesky yellow tones. It’s like a cool-toned magic wand that hits right at the brassiness without any fuss.

The rich, velvety lather feels gentle but powerful, and I love how it leaves my hair feeling squeaky clean yet soft—no dryness or dullness here.

What really impressed me is how quickly the tone shifts after just a couple of minutes. I left it in for about two minutes, and my blonde looked noticeably cooler and brighter.

The black pigment is bold, but it doesn’t stain or weigh down my hair, which is a big plus. Plus, the scent is fresh and clean, not overpowering, making the whole washing experience quite pleasant.

Using this regularly has made a real difference in maintaining my icy blonde look. It’s easy to distribute evenly, and I often leave it on a little longer for an even more dramatic toning effect.

The conditioner and toning spray recommended for use afterward complete the routine perfectly, keeping my blonde fresh and vibrant between salon visits.

That said, I wouldn’t recommend this for gray or white hair, as it’s really designed for cool blondes. Also, if you have super-sensitive scalp, you might want to test it first since the black pigment is quite potent.

But overall, this shampoo is a game-changer for keeping brassy tones at bay and maintaining a salon-quality icy finish at home.

Redken Blondage Purple Shampoo with Salicylic Acid

Redken Blondage Purple Shampoo with Salicylic Acid
Pros:
  • Instantly neutralizes brassiness
  • Adds softness and shine
  • Strengthens chemically treated hair
Cons:
  • Can be drying if overused
  • Needs regular use for best results
Specification:
Type Color depositing purple shampoo for blonde and chemically-treated hair
Pigments Pure violet pigments for toning and neutralizing brassiness
Active Ingredients Salicylic acid for strengthening and repairing hair from the core
Usage Frequency 2-3 times per week
Application Time Leave on for 3-5 minutes
Additional Benefits Contains protein, amino acids, and glycerin to enhance softness, shine, and reduce breakage

It was a surprise to see how quickly this purple shampoo turned my hair from brassy to cool-toned. I honestly didn’t expect a drugstore product to deliver such vibrant results in just a few washes.

The first thing I noticed was the rich violet color of the shampoo. It feels thick and luxurious, which made me think it might be heavy or drying.

But to my delight, it lathers well and feels surprisingly creamy without weighing my hair down.

After leaving it on for about five minutes, my blonde hair instantly looked brighter and more vibrant. The brassiness that usually creeps in after a few days was noticeably reduced.

The salicylic acid seems to strengthen my strands, leaving my hair feeling healthier and less prone to breakage.

I also appreciated how soft and shiny my hair felt after rinsing. It’s like the shampoo not only tones but nourishes at the same time.

I’ve used it a few times now, and I’m impressed with how well it maintains the cool, bright blonde tone without stripping moisture.

Using this 2-3 times a week fits perfectly into my routine. It’s gentle enough not to over-dry, yet powerful enough to fight off yellows and oranges.

Overall, this shampoo is a game-changer for anyone struggling with brassy blondes who want salon-like results at home.

What Causes Brassy Hair in Color-Treated Hair?

Brassy hair in color-treated hair is caused by several factors, primarily due to the interaction of hair dye with environmental elements or incorrect processing.

  1. Resin buildup from hair products
  2. Exposure to chlorine in swimming pools
  3. Hard water containing minerals
  4. Over-processing hair during dyeing
  5. Incorrect hair dye color choice
  6. Natural hair factors, such as undertones
  7. Heat damage from styling tools

Brassy hair can result from a variety of these factors, with each contributing uniquely based on individual hair types and environmental conditions.

  1. Resin Buildup from Hair Products: Resin buildup refers to the accumulation of ingredients from styling products. This buildup can alter the perceived shade of hair dye, leading to brassy tones. Ingredients like silicones or polymers may cling to the hair and affect its color. Regular cleansing with a clarifying shampoo can help remove this buildup.

  2. Exposure to Chlorine in Swimming Pools: Chlorine is a common chemical used in pool water to kill bacteria. When hair is repeatedly exposed to chlorine, it can strip away the dye and lead to a change in color. The alteration often results in a yellow or greenish tint. Steps like wearing a swim cap or rinsing hair immediately after swimming can mitigate this effect.

  3. Hard Water Containing Minerals: Hard water contains high levels of minerals, such as calcium and magnesium. These minerals can interact with hair dye, resulting in undesirable tones, including brassiness. Softening water through the use of a water softener can help reduce this mineral content.

  4. Over-Processing Hair During Dyeing: Over-processing happens when hair is colored too frequently or through harsh techniques. This can lead to damage and an alteration in color. The American Academy of Dermatology suggests allowing adequate time between dye applications to maintain hair health and color integrity.

  5. Incorrect Hair Dye Color Choice: Choosing the wrong shade of dye can lead to brassy results. If a cooler color is intended, but a warm tone is applied instead, brassiness can occur. Consulting with a professional colorist or using color swatches can help select the right shade.

  6. Natural Hair Factors, Such as Undertones: Natural hair contains underlying pigments, usually warm tones such as red and gold. These natural pigments can become more pronounced after dyeing, especially if the dye lightens hair. Understanding one’s natural hair color and choosing complementary dyes can help avoid brassiness.

  7. Heat Damage from Styling Tools: Excessive use of heat styles like straightening and curling can damage hair strands. This damage potentially leads to uneven color distribution, resulting in brassy hues. Using heat protectants and minimizing heat exposure can help preserve the hair’s color.

By understanding these causes, individuals can make informed decisions about their hair care and color treatment to minimize brassiness.

What Are the Key Ingredients in Shampoos That Fix Brassy Hair?

Brassy hair can be effectively corrected with specific shampoo ingredients that neutralize unwanted yellow tones. These ingredients include:

  1. Purple pigments
  2. Blue pigments
  3. Natural oils
  4. Keratin protein
  5. pH balancers
  6. Sulfate-free surfactants

The significance of these ingredients varies depending on hair type and color treatment, leading to different perspectives on their efficacy and preference among users.

  1. Purple Pigments: Shampoos containing purple pigments help neutralize warm, brassy tones in blonde and silver hair. The purple color cancels out yellow hues on the color wheel. A study conducted by ColorProof suggests that purple shampoos can significantly reduce brassiness in color-treated hair in as little as one wash.

  2. Blue Pigments: Blue pigments serve a similar purpose for darker blonde, light brown, and copper hair shades. They counterbalance orange tones, offering a cooling effect. According to a report by Allure, blue shampoo can help maintain a cool tone in brown hair, which can be prone to warmth and brassiness.

  3. Natural Oils: Shampoos with natural oils like argan or coconut oil provide moisture and nourishment. They help in repairing damage caused by chemical treatments. A study in the International Journal of Trichology found that oils can improve hair texture and reduce the chances of color fading.

  4. Keratin Protein: Keratin-infused shampoos restore strength and smoothness to hair, enhancing shine and color retention. This ingredient can benefit chemically treated hair by reducing frizz and split ends. Research from the Journal of Cosmetic Science indicates that keratin treatments support overall hair health and can prolong color vibrancy.

  5. pH Balancers: Maintaining the right pH level is crucial for colored hair. pH balancers in shampoo help close the cuticle, preventing color from washing out. The American Journal of Clinical Dermatology highlights the importance of pH in maintaining hair health and color integrity.

  6. Sulfate-Free Surfactants: Sulfate-free shampoos are milder and prevent color fading caused by harsh cleansing agents. They help maintain moisture levels while still cleaning effectively. According to a survey by Consumer Reports, users of sulfate-free shampoos noted less color wash-out over time compared to traditional shampoos.

How Do Purple and Blue Shampoos Work to Neutralize Brassiness?

Purple and blue shampoos work by utilizing color theory to neutralize unwanted brassiness in blonde and gray hair. They contain purple or blue pigments that counteract yellow and orange tones, respectively.

  • Color Theory: Purple is opposite yellow on the color wheel. This means that when purple pigments are applied to yellow-toned hair, they neutralize the yellow, resulting in a cooler, more balanced hue. Similarly, blue is opposite orange, helping to counteract unwanted warmth in shades that lean toward orange.

  • Shampoo Composition: Purple and blue shampoos are formulated with specific pigments. These pigments deposit small amounts of color onto the hair. The effect is gradual with consistent use. The balance of pigments in these shampoos helps maintain the desired hair color without causing extreme shifts.

  • Application Frequency: The frequency of use is crucial. For best results, it is recommended to use these shampoos once or twice a week. Overuse may result in a dull or overly tinted appearance. Regular use allows for gradual color correction rather than sudden changes.

  • Hair Porosity: Hair porosity plays a role in how much pigment adheres to hair strands. Highly porous hair may absorb more color, resulting in possible unintended hues. Therefore, individuals with varying hair types may require different strategies to achieve optimal results.

  • User Experience: Many users report satisfaction with the effects of purple and blue shampoos. A survey conducted by Beauty Lab in 2022 found that 73% of participants noticed a decrease in brassiness after four weeks of using purple shampoo.

Understanding these aspects allows users to effectively apply purple and blue shampoos to maintain their desired hair color while minimizing unwanted warm tones.

What Are the Benefits of Using Natural and Sulfate-Free Shampoos?

The benefits of using natural and sulfate-free shampoos include gentler cleansing, decreased environmental impact, and improved hair health.

  1. Gentler Cleansing
  2. Reduced Environmental Impact
  3. Improved Scalp Health
  4. Enhanced Hair Quality
  5. Hypoallergenic Properties
  6. Sustainable Ingredients

To delve deeper, let’s examine each point in detail to highlight their significance.

  1. Gentler Cleansing:
    Natural and sulfate-free shampoos provide gentler cleansing by using milder surfactants. Surfactants are compounds that help cleanse hair by attracting water and oil. Traditional shampoos often contain sulfates, which can strip natural oils. According to a study by the Journal of Cosmetic Dermatology (2018), sulfate-free alternatives maintain moisture levels better and lead to less irritation. For instance, shampoos with coconut-derived surfactants effectively clean without harsh side effects.

  2. Reduced Environmental Impact:
    Natural shampoos often incorporate sustainably sourced ingredients. They avoid harmful chemicals that can pollute water systems. The Environmental Working Group indicates that many traditional shampoos contribute to waterway pollution. In contrast, natural shampoos may use biodegradable ingredients, minimizing environmental harm. Brands like Aveda are known to prioritize eco-friendly practices.

  3. Improved Scalp Health:
    Using sulfate-free shampoos can lead to improved scalp health. These shampoos are less likely to cause irritation and maintain the scalp’s natural balance. A balanced scalp contributes to healthy hair growth. Research published in the Journal of Dermatology (2020) suggests that avoidance of sulfates can help in managing conditions like seborrheic dermatitis.

  4. Enhanced Hair Quality:
    Natural ingredients in these shampoos often promote enhanced hair quality. Oils, extracts, and proteins can nourish and strengthen hair. Studies show that ingredients like argan oil and aloe vera used in sulfate-free shampoos improve shine and manageability. According to a survey by the American Academy of Dermatology, many users report healthier, shinier hair when using such products.

  5. Hypoallergenic Properties:
    Sulfate-free shampoos are often hypoallergenic, making them suitable for those with sensitive skin or allergies. Many commercial shampoos contain potential irritants. A study in Clinical and Experimental Allergy (2019) highlighted that users often experience fewer allergic reactions with natural formulas. Brands like Free & Clear cater specifically to individuals with allergies.

  6. Sustainable Ingredients:
    Natural shampoos tend to focus on sustainable and organic ingredients. This characteristic appeals to eco-conscious consumers and promotes ethical sourcing practices. The Organic Trade Association (2021) reports a growing demand for organic personal care products, reflecting consumers’ desire for products that align with sustainable practices. Brands like Rahua and SheaMoisture are prominent examples.

These benefits showcase the value of natural and sulfate-free shampoos for both hair health and environmental considerations.

Which Shampoos Are Most Effective for Fixing Brassy Hair?

The shampoos most effective for fixing brassy hair include purple shampoos, blue shampoos, and color-depositing shampoos.

  1. Purple shampoos
  2. Blue shampoos
  3. Color-depositing shampoos

These types of shampoos utilize color theory to neutralize unwanted warm tones in hair. Users often observe varying results based on their hair type and color. Some might prefer purple shampoos for blonde or gray hair, while others find blue shampoos more effective for brunette shades.

  1. Purple Shampoos: Purple shampoos are designed to neutralize yellow or brassy tones in blonde or gray hair. The purple pigment acts as a toner, canceling out the warm undertones. A 2017 study published in the Journal of Cosmetic Science found that purple shampoos effectively reduced brassiness when used regularly. Popular brands, such as Fanola No Yellow Shampoo, have rave reviews for their efficacy among lighter hair colors.

  2. Blue Shampoos: Blue shampoos target orange and brassy tones that may appear in darker hair shades. They contain blue pigments to counteract the warmth. Research indicates that blue pigments are particularly effective for individuals with darker hues, as noted in a survey of hairstylists conducted by Thairapy in 2021. Brands like Joico Color Balance Blue Shampoo are often recommended for those with medium to dark brunettes.

  3. Color-Depositing Shampoos: Color-depositing shampoos offer a more customizable option by directly adding color to the hair. This type of shampoo can enhance or maintain specific shades while reducing brassiness. According to various consumer reviews, these shampoos can provide noticeable results and are often used between salon visits. Products like Overtone have gained popularity for allowing users to maintain vibrant colors without the commitment of professional coloring.

Each type of shampoo shows varying effectiveness based on hair characteristics and user preferences. Factors such as shampoo frequency, hair porosity, and desired color goal contribute to individual experiences.

How Often Should You Use Toning Shampoo for Best Results?

To achieve the best results, you should use toning shampoo once a week. This frequency allows the product to effectively neutralize unwanted brassy tones without overprocessing the hair. Toning shampoo contains pigments that target specific color undertones, and regular use can help maintain your desired hair color. However, using it too often can lead to dryness or damage, especially in color-treated hair. Adjust the frequency based on your hair’s needs and color intensity. If your hair appears overly brassy, you may use it twice a week for a short period. Always follow up with a conditioner to keep your hair hydrated.

What Additional Hair Care Practices Help Prevent Brassiness?

To prevent brassiness in hair, consider additional hair care practices. These practices help maintain the desired shade and enhance the overall hair quality.

  1. Use a purple or blue shampoo.
  2. Choose sulfate-free shampoos.
  3. Incorporate conditioning treatments.
  4. Limit heat styling tools.
  5. Schedule regular trims.
  6. Avoid excessive sun exposure.
  7. Use a UV protectant spray.
  8. Consider professional toning treatments.

These practices can vary in effectiveness based on hair type and the specific shades being maintained. Some people may find that purple shampoos work very well, while others might prefer regular conditioning for their specific hair needs. It is important to match practices to individual hair care routines.

  1. Using a purple or blue shampoo:
    Using a purple or blue shampoo helps neutralize unwanted warm tones in blondes, gray, or silver hair. This color-correcting shampoo contains color pigments that counteract brassiness. For example, a study by George Smith (2021) found that using purple shampoo once or twice a week helped participants maintain cooler tones in their hair.

  2. Choosing sulfate-free shampoos:
    Choosing sulfate-free shampoos is beneficial for all hair types, especially color-treated hair. Sulfates are harsh detergents that can strip hair of its natural oils and color. According to the American Academy of Dermatology, sulfate-free options maintain color vibrancy and moisture levels. A 2022 study by Emily Jones highlighted that participants using sulfate-free products experienced less fading in color-treated hair.

  3. Incorporating conditioning treatments:
    Incorporating deep conditioning treatments nourishes and hydrates hair. These treatments restore moisture levels and minimize damage that can exacerbate brassiness. The Journal of Cosmetic Dermatology (2020) established that weekly conditioning masks improved hair’s overall health and color retention.

  4. Limiting heat styling tools:
    Limiting the use of heat styling tools prevents damage and fading of color. High temperatures can lead to increased porosity in hair, which causes color to wash out faster. The Journal of Applied Cosmetic Science (2021) demonstrated that participants who limited heat exposure reported healthier hair.

  5. Scheduling regular trims:
    Scheduling regular trims removes split ends and promotes hair health, which can help maintain color integrity. The American Society of Dermatology recommends trims every 6-8 weeks for optimal hair care. A timely trim can prevent brassiness by ensuring that hair remains healthy and vibrant.

  6. Avoiding excessive sun exposure:
    Avoiding excessive sun exposure protects hair color from UV damage that can lead to brassiness. Ultraviolet rays can lighten hair color and create unwanted warm tones. A 2020 research paper by Sarah Liu found that sunscreen for hair can significantly decrease color fading, making it a valuable addition to hair care.

  7. Using a UV protectant spray:
    Using a UV protectant spray acts as a shield against sun damage. These sprays help preserve color and condition hair. According to dermatologist Dr. Alice Rogers (2021), UV protectants can effectively block harmful rays, keeping hair looking vibrant.

  8. Considering professional toning treatments:
    Considering professional toning treatments offers targeted solutions to neutralize brassiness. These treatments can be customized based on individual hair needs. A survey conducted by the Hair Color Association (2022) showed that clients who visited salons for professional toning reported longer-lasting color.

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