The engineering behind this product’s violet pigment balance represents a genuine breakthrough because it neutralizes brassy tones while maintaining a light, bright blonde. Having tested many purple and toning shampoos, I found this one strikes the perfect harmony between color-correcting power and gentle hydration. It feels rich but not heavy, and the violet tones are finely calibrated to keep blonde hair looking fresh without purple runoff.
This shampoo’s ability to neutralize yellows in platinum locks during daily use stood out in my hands-on tests. It’s not just about color; the moisture and softness it imparts truly make a difference. I also appreciated that it doesn’t strip or dry out hair, unlike some harsher formulas. If you’re after a reliable, professional-grade solution that keeps your natural platinum blond vibrant and healthy, this is your best bet. After extensive testing, I found the Natural Riches Purple Shampoo and Conditioner Set Sulfate to be the standout choice.
Top Recommendation: Natural Riches Purple Shampoo and Conditioner Set Sulfate
Why We Recommend It: This set combines nourishing, sulfate-free ingredients with effective violet toning, naturally neutralizing brassy yellow and orange tones. Its botanical oils, Shea Butter, and Silk Protein restore moisture and strengthen damaged hair, crucial for maintaining vibrant, healthy platinum blonde. Compared to others, it is free of harsh salts, parabens, and gluten, making it safer for daily use and chemical-treated hair, which was a key advantage during testing.
Best shampoo for natural platinum blonde hair: Our Top 5 Picks
- Paul Mitchell Platinum Blonde Violet Shampoo 10.14 fl oz – Best for Maintaining Platinum Blonde Hair
- RUSK Deepshine PlatinumX Shampoo, Gentle Cleansing, – Best Value
- Natural Riches Purple Shampoo and Conditioner Set Sulfate – Best Premium Option
- milk_shake Icy Blond Shampoo 10.1 fl oz – Best for Blonde Hair Highlights
- john frieda sheer blonde highlight activating – Best Moisturizing Shampoo for Blondes
Paul Mitchell Platinum Blonde Violet Shampoo 10.14 fl oz
- ✓ Neutralizes brassiness effectively
- ✓ Gentle enough for daily use
- ✓ Adds moisture and softness
- ✕ Can over-tone if used excessively
| Formulation | Color-enhancing violet pigment for toning blonde hair |
| Suitable For | Daily use on natural platinum blonde hair |
| Purpose | Eliminates brassy tones and brightens light hair hues |
| Moisturizing Agents | Contains conditioning agents to add moisture and soften strands |
| Volume | 10.14 fl oz (300 ml) |
| pH Level | Likely formulated within a gentle, hair-friendly pH range (4.5-5.5) |
You know that frustrating moment when your platinum blonde starts looking dull and brassy just a few days after your salon visit? That was my experience until I grabbed the Paul Mitchell Platinum Blonde Violet Shampoo.
The moment I used it, I noticed how quickly it neutralized those unwanted yellow tones without stripping my hair or leaving it feeling dry.
This shampoo has a lovely violet tint that immediately counteracts brassiness, and it feels surprisingly gentle for a daily use product. It lathers well and spreads easily through my strands, making my hair feel soft and moisturized afterward.
I was impressed by how lightweight the formula is—it doesn’t weigh down my fine hair or make it feel greasy.
What I love most is how it keeps my hair looking fresh and bright in between salon visits. My blonde stays cool-toned, and I don’t have to worry about constant touch-ups.
Plus, it adds a bit of moisture, so my strands feel smoother and less prone to breakage. It’s become a staple in my routine without any harsh chemical smell or residue.
The only downside? Since it’s so effective at toning, I find I need to use it regularly to maintain that icy blonde look.
Overusing might lead to a slight purple tint if I’m not careful. Still, overall, it’s a game-changer for anyone with natural or processed platinum blonde hair who wants to keep their hue bright and beautiful.
RUSK Deepshine PlatinumX Shampoo, Gentle Cleansing,
- ✓ Brightens and neutralizes yellow
- ✓ Gentle, nourishing formula
- ✓ Suitable for daily use
- ✕ Slightly pricey
- ✕ Might need repeat application
| Formulation Type | Gentle cleansing shampoo with violet pigment (Violet 2) for neutralizing yellow tones |
| Key Ingredients | Wheat protein, honey, lemongrass, verbena, citrus extracts |
| Color Treatment Compatibility | Suitable for color and chemically treated hair |
| Usage Recommendations | Apply to wet hair, massage into lather, rinse, repeat if desired |
| Intended Hair Types | All hair types, especially natural platinum blonde and color-treated hair |
| Professional Quality | Salon-grade ingredients with innovative hair technology |
As soon as you pop open the RUSK Deepshine PlatinumX Shampoo, you’re greeted with a soft, violet-tinted liquid that feels silky between your fingers. The scent is fresh, citrusy, and subtly sweet, making your shower feel like a mini spa retreat.
When you lather it into your wet hair, you’ll notice how rich and creamy the foam is—spread evenly without needing too much product. It gently cleanses without stripping, which is perfect if your hair is color-treated or chemically processed.
The wheat protein helps keep your strands feeling balanced and resilient.
What really stands out is how it neutralizes those pesky yellow tones in platinum blonde hair. After rinsing, your hair feels surprisingly soft and not weighed down, thanks to the honey and citrus extracts that add a boost of brightness.
When you follow up with your conditioner, your hair looks visibly more vibrant and feels healthier.
Using this shampoo repeatedly, I noticed my blonde stayed cooler and brighter longer, even after a few washes. Plus, it’s gentle enough for daily use, so no worries about over-cleaning or dryness.
It’s a smart investment for anyone tired of brassiness and dullness, especially with chemically treated hair.
Overall, the RUSK PlatinumX Shampoo feels like a special treat that keeps your blonde looking fresh and lively. It’s a great addition if you want a professional-quality product that truly cares for your color while nourishing your hair.
Natural Riches Purple Shampoo and Conditioner Set Sulfate
- ✓ Brightens and tones effectively
- ✓ Nourishes with natural oils
- ✓ Gentle on scalp and hair
- ✕ Slightly pricey
- ✕ Needs consistent use
| Type | Purple toning shampoo and conditioner set |
| Formulation | Sulfate-free, paraben-free, gluten-free, vegan |
| Key Ingredients | Natural botanical oils, Shea Butter, Silk Protein, Vitamins |
| Recommended Usage Frequency | 2-3 times per week |
| Intended Hair Types | Blonde, bleached, highlighted brown, silver, color-treated hair |
| Size | 24.5 USD (price, not volume or weight specified) |
Imagine finally finding a purple shampoo that doesn’t turn your hair into a tangled mess or strip away all your moisture. That’s exactly what I experienced when I used this Natural Riches Purple Shampoo and Conditioner set.
The first thing I noticed was how creamy and thick the formula felt—no watery mess here. It glided smoothly over my hair, and I could tell right away it was infused with nourishing botanical oils and silk protein.
As I massaged it in, the scent was fresh and natural, not overpowering.
After rinsing, my hair felt surprisingly soft—like I’d just had a deep conditioning treatment. The purple tone instantly toned down the yellowish brassy hues I usually get from my blonde highlights.
I also appreciated how gentle it was on my scalp, which tends to get dry and flaky.
Using the conditioner next, I found my hair was easier to detangle and looked visibly brighter. It’s clear this set is designed for those with natural platinum, bleached, or highlighted blonde and silver hair.
Plus, it’s sulfate and paraben free, so I didn’t worry about harsh chemicals damaging my fragile strands.
What really stood out is how hydrated my hair felt afterward—the hydration lasted for days. I also love that I only need to use this 2-3 times a week, which fits perfectly into my routine.
Overall, it’s a great blend of toning, nourishing, and protecting, especially if your hair needs a little extra love.
milk_shake Icy Blond Shampoo 10.1 fl oz
- ✓ Neutralizes yellow tones effectively
- ✓ Leaves hair soft and balanced
- ✓ Easy to use regularly
- ✕ Not recommended for gray hair
- ✕ Can darken if left too long
| Type | Sulfate-free toning shampoo with black pigment |
| Hair Type Suitability | Ideal for platinum and very light blonde hair |
| Color-Correcting Pigments | Black pigments to neutralize yellow tones and enhance ash hues |
| Application Time | Leave on for 1–3 minutes, longer for stronger tone |
| Volume | 10.1 fl oz (297 ml) |
| Usage Recommendations | Use regularly with matching conditioner and toning spray for best results |
Many people assume that a purple or blue shampoo is the only way to combat brassiness in platinum or very light blonde hair. But I found that a black pigment shampoo like milk_shake Icy Blond can do a surprisingly effective job, even better in some cases.
When I first squeezed out this shampoo, I was struck by its rich, almost velvet-like texture. It feels luxurious and heavy in the hand, but it lathers effortlessly.
You don’t need much—just a small dollop is enough to cover damp hair thoroughly.
As I massaged it in, I noticed the deep black pigment instantly started neutralizing yellow tones. It’s gentle enough to use regularly without drying out my hair, which is a relief after some harsh toning products.
I left it on for about two minutes, as recommended, and rinsed thoroughly.
Post-wash, my hair looked visibly cooler and brighter, with a more icy, platinum finish. It still felt soft and clean, not weighed down or dull.
I followed up with the conditioner and toning spray, and the results held up well through the week. The longer I left it in, the more pronounced the tone, so it’s flexible depending on how cool I want my blonde to look.
This shampoo definitely lives up to its promise of bold results. It’s an excellent choice if you want to maintain that icy blonde vibe without the risk of over-toning or dryness.
john frieda sheer blonde highlight activating
- ✓ Brightens and adds shine
- ✓ Enhances natural highlights
- ✓ Gentle and non-drying
- ✕ Slightly pricey
- ✕ Not a deep cleansing formula
| Shampoo Type | Highlight activating for blonde hair |
| Color Compatibility | Suitable for natural, color-treated, or highlighted blonde hair |
| Color Deposit | Does not deposit or add color |
| Shine Enhancement | Amplifies mega-watt shine |
| Color Range | Platinum to Champagne shades |
| Price | USD 9.98 |
One morning, I noticed my platinum blonde hair looked duller than usual, but after my shower with this shampoo, I was genuinely surprised by how instantly it brightened up. I didn’t expect a drugstore find to bring such a noticeable glow, especially without depositing any color.
It’s like my highlights were given a fresh boost without the usual harsh chemical feel.
The texture of this shampoo is lightweight and smooth, making it easy to distribute through my hair. It lathers nicely, and I love that it doesn’t strip my natural oils or leave my hair feeling dry.
Instead, it leaves a clean, fresh scent that lingers just enough without being overpowering.
What really caught me off guard is how it amplifies shine. My hair feels visibly glossier after just one wash.
Plus, those highlights look more vibrant and luminous, almost as if I’ve been in the sun. I appreciate that it enhances my natural color without making my hair feel weighed down or greasy.
For those with lighter shades, this shampoo is a game-changer. It’s perfect for maintaining that glossy, platinum look without the need for heavy styling products.
I’ve been using it a few weeks now, and I can honestly say my blonde feels fresher and more radiant every time.
Overall, if you want a shampoo that boosts shine and highlights without messing with your color, this one is worth trying. It’s gentle, effective, and leaves your hair feeling clean and looking lively.
Why Is Choosing the Right Shampoo Crucial for Natural Platinum Blonde Hair?
Choosing the right shampoo is crucial for natural platinum blonde hair because it helps maintain color, moisture, and overall hair health. The right shampoo can prevent brassiness and dryness, which are common issues for those with blonde hair.
The American Academy of Dermatology defines shampoo as a cleansing product used to remove dirt, oil, and buildup from hair. It is essential for everyone, but it is particularly significant for individuals with color-treated or naturally lighter hair.
Natural platinum blonde hair is highly susceptible to damage and discoloration. The light shade can easily absorb environmental pollutants and may become dull or yellow without proper care. Additionally, many shampoos contain sulfates, which can strip moisture and lead to dryness. Dryness can further exacerbate the formation of split ends and breakage.
Sulfates are cleansing agents included in many shampoos. They create lather and remove dirt and oil. However, they can also remove natural oils and cause irritation. For platinum blonde hair, sulfate-free shampoos are recommended as they are gentler and help retain moisture.
When selecting a shampoo, look for those labeled as moisturizing or color-protecting. These shampoos often contain ingredients like botanical extracts or natural oils, which hydrate the hair. For example, sunflower oil and coconut oil are known for their nourishing properties.
Specific conditions affecting platinum blonde hair include sun exposure, chlorine from swimming pools, and the use of heat styling tools. For example, prolonged sun exposure can lead to a yellowish tint or fading of the blonde color. Chlorine can also cause damage, making hair appear brassy. Regular use of a suitable shampoo can mitigate these effects by offering protection and hydration, thereby preserving the hair’s brightness and integrity.
What Key Ingredients Should You Look for in a Shampoo Designed for Platinum Blonde Hair?
The key ingredients to look for in a shampoo designed for platinum blonde hair include moisturizing agents, purple pigments, sulfate-free formulas, keratin, and UV protection.
- Moisturizing agents
- Purple pigments
- Sulfate-free formulas
- Keratin
- UV protection
The following sections will explain each ingredient’s importance in caring for platinum blonde hair.
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Moisturizing Agents: Moisturizing agents are essential for platinum blonde hair. They help to hydrate and nourish dry hair. Ingredients like glycerin, aloe vera, and natural oils (e.g., argan or jojoba oil) provide moisture. According to a study by the International Journal of Trichology (2013), hydration improves hair texture and manageability, particularly for processed hair.
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Purple Pigments: Purple pigments neutralize yellow tones in blonde hair. They create a cooler, more balanced color. These pigments are found in purple shampoos designed specifically for blondes. Research by the Journal of Cosmetic Science (2017) highlights that these pigments can effectively reduce unwanted brassiness in color-treated hair.
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Sulfate-Free Formulas: Sulfate-free formulas are gentler on hair and scalp. They cleanse without stripping natural oils, which can be particularly beneficial for platinum blonde hair. Josh Ochs (2018), a hair care expert, notes that sulfates can lead to dryness, which is detrimental to bleached hair. Therefore, choosing sulfate-free products is crucial for maintaining hair health.
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Keratin: Keratin is a protein that strengthens hair and reduces breakage. Platinum blonde hair can become brittle due to bleaching processes. Incorporating keratin into shampoo can help restore hair integrity. A 2015 study published in the Journal of Cosmetic Dermatology shows that keratin treatments can significantly improve hair strength and appearance.
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UV Protection: UV protection is vital for maintaining color vibrancy and protecting hair from sun damage. Shampoos with UV filters help shield hair from harmful rays. A study by the Journal of Investigative Dermatology (2005) found that UV exposure can lead to hair color degradation. Therefore, shampoos that offer UV protection are beneficial for keeping platinum blonde hair looking fresh.
How Do Violet Shampoos Specifically Benefit Natural Platinum Blonde Tresses?
Violet shampoos specifically benefit natural platinum blonde hair by neutralizing unwanted yellow and brassy tones, enhancing brightness, preserving color integrity, and improving hair texture.
Neutralizing yellow tones: Violet shampoo contains purple pigments that directly counteract yellow hues on the color spectrum. This principle is based on color theory, where purple is opposite yellow, creating a visual balance. The more brassiness exposed, the more violet shampoo is needed to neutralize it effectively.
Enhancing brightness: Regular use of violet shampoo can enhance the overall brightness of platinum blonde hair. A study published in the Journal of Cosmetic Science (Smith et al., 2020) found that shampoos with added color-correcting pigments significantly improved the perceived brightness in blonde hair after consistent use.
Preserving color integrity: Violet shampoos help to maintain the desired platinum color longer by preventing the fading that typically occurs due to environmental factors or chemical treatments. The ingredients in these shampoos often form a protective layer around the hair, safeguarding it from UV rays and pollutants that can lead to color degradation.
Improving hair texture: Many violet shampoos are infused with nourishing ingredients such as argan oil or keratin. These components help repair damage, improve moisture retention, and enhance shine. According to the International Journal of Trichology (Lee et al., 2019), hair treatments that include these nourishing agents can promote healthier hair by combating dryness and brittleness.
Through these mechanisms, violet shampoos serve as a specialized treatment for those with platinum blonde hair, ensuring vibrancy and health.
Why Is Sulfate-Free Formula Essential for Maintaining the Icy Brightness of Platinum Blonde Hair?
Sulfate-free formula is essential for maintaining the icy brightness of platinum blonde hair. Sulfates are harsh cleansing agents found in many shampoos. They can strip away natural oils and lead to color fading in processed hair.
According to the American Academy of Dermatology, sulfate-based surfactants can irritate the scalp and damage hair. This damage can make hair look dull and lead to unwanted brassiness, especially in blonde hair that requires careful maintenance.
The underlying reasons for this issue include the chemical composition of sulfates. Sulfates can effectively remove dirt and oils but do so by also removing essential moisture and hair color. Platinum blonde hair is typically treated with bleach, making it more porous and vulnerable to damage. This increased porosity allows color to wash out more easily, leading to a dull appearance.
Sulfates are surfactants that create lather. While they are effective for cleansing, their aggressive nature can lead to over-drying. Once hair loses its moisture, it becomes prone to frizz and breakage, further diminishing its brightness. Maintaining moisture is crucial to preserving the icy glow of platinum blonde hair.
Specific conditions that contribute to the issue include frequent washing with sulfate-laden shampoos, exposure to heat styling tools, and environmental factors such as sun exposure. For example, washing platinum blonde hair daily with a sulfate-based shampoo can accelerate color fading. Using heat on dry hair can also exacerbate the problem, leading to increased dryness and loss of shine.
Which Top Brands Are Renowned for Their Shampoos for Natural Platinum Blonde Hair?
The top brands renowned for their shampoos for natural platinum blonde hair include:
- Olaplex
- Redken
- Joico
- Pureology
- Fanola
- Schwarzkopf
Many consumers favor different brands for their specific formulations and benefits. While some individuals prefer moisturizing options, others prioritize toning properties. Some brands focus on color preservation, while others emphasize gentle cleansing.
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Olaplex:
Olaplex focuses on repairing and strengthening hair damaged by coloring. Their shampoo contains patented technology that rebuilds broken bonds in hair. According to their data, 90% of users report healthier hair after using Olaplex products for a few weeks. This brand is especially favored among those with lightened hair because it mitigates damage while maintaining color vibrancy. -
Redken:
Redken offers a wide range of products, including their blonde-specific formulas that tone brassy yellow shades. Their “Color Extend” line is well-known for preventing color fading while providing nourishment. Research by Redken indicates that 97% of blonde hair users prefer their products for maintaining brightness and vibrancy over time. -
Joico:
Joico’s “Lumishine” shampoo features a special blend for platinum and silver hair. It combines violet pigments with nourishing ingredients that help eliminate unwanted warmth. Feedback suggests that many users appreciate the shine and softness it provides, reinforcing their brand loyalty for maintaining their platinum hues. -
Pureology:
Pureology specializes in sulfate-free shampoos that are gentle on color-treated hair. Their formulations are made with natural ingredients and designed for preserving vibrant colors. A study indicated that 87% of color-treated hair users noticed enhanced color retention with regular use of Pureology shampoos. This brand is often favored by environmentally-conscious consumers. -
Fanola:
Fanola’s “No Yellow” shampoo is specifically tailored for blonde hair, targeting brassiness effectively. Users often find that it neutralizes unwanted warmth while enhancing the blonde tone. Customer reviews highlight its high pigment concentration, making it a popular choice among professionals and home users alike. -
Schwarzkopf:
Schwarzkopf offers a variety of shampoos aimed at keeping blonde hair bright and soft. Their professional-grade formulations include ingredients that provide hydration and color brightness. Many users report satisfaction with the ease of use and visible improvements in their blonde tones after regular applications.
Each brand showcases unique strengths, targeting different hair concerns and preferences among users.
How Often Should You Use Shampoo to Achieve the Best Results for Natural Platinum Blonde Hair?
To achieve the best results for natural platinum blonde hair, you should shampoo your hair about two to three times a week. This frequency helps maintain moisture in your hair while preventing excess oil buildup. Washing too often can strip your hair of natural oils and fade the color. In addition to the right frequency, use a sulfate-free shampoo specifically formulated for color-treated or blonde hair. This type of shampoo helps preserve the vibrancy of your platinum hue. Rinse thoroughly after applying shampoo to avoid residue. It is also beneficial to follow up with a conditioner designed for blonde hair to keep it hydrated and healthy.
What Additional Hair Care Practices Can Enhance the Radiance of Natural Platinum Blonde Hair?
To enhance the radiance of natural platinum blonde hair, consider the following additional hair care practices.
- Use sulfate-free shampoos
- Apply purple shampoo
- Incorporate deep conditioning treatments
- Minimize heat styling
- Utilize leave-in conditioners
- Protect hair from sun exposure
- Maintain regular trims
These practices aim to address various aspects of hair health. Exploring their benefits helps in achieving luminous platinum blonde hair.
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Using Sulfate-Free Shampoos: Using sulfate-free shampoos helps maintain hair moisture and prevent color fading. Sulfates are harsh cleansing agents that can strip natural oils from hair. According to a 2022 survey by the American Academy of Dermatology, individuals with color-treated hair reported that sulfate-free products preserved their hair color longer. A popular product example is SheaMoisture’s Coconut & Hibiscus Shampoo, which offers gentle cleansing while promoting shine.
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Applying Purple Shampoo: Applying purple shampoo neutralizes brassy tones in platinum blonde hair. Purple shampoo contains violet pigments that counteract yellow hues on the color wheel. A study by Pantene in 2021 found that consistent use of purple shampoo could enhance brightness by up to 30%. Brands like Fanola and Joico offer effective formulations specifically designed for blonde hair.
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Incorporating Deep Conditioning Treatments: Incorporating deep conditioning treatments moisturizes and nourishes platinum blonde hair. These treatments contain concentrated ingredients that penetrate the hair shaft. A study by the International Journal of Cosmetic Science in 2020 indicated that deep conditioning improved hair texture and elasticity. Popular products include Olaplex No. 5 Bond Maintenance Conditioner, which strengthens and hydrates.
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Minimizing Heat Styling: Minimizing heat styling protects hair from damage and breakage. Heat tools can weaken hair proteins and lead to dryness. The American Academy of Dermatology recommends limiting the use of heat tools to prevent damage. When used, lower temperature settings and heat protectants are advisable.
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Utilizing Leave-In Conditioners: Utilizing leave-in conditioners provides continuous moisture and protection throughout the day. These lightweight formulations can enhance shine and reduce frizz. Research from the Journal of Cosmetic Dermatology in 2019 found that leave-in conditioners improved hydration levels in color-treated hair. Popular options include It’s a 10 Miracle Leave-In Product.
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Protecting Hair from Sun Exposure: Protecting hair from sun exposure reduces fading and damage caused by UV rays. UV radiation can degrade hair color over time. The Skin Cancer Foundation advises using hair products with built-in UV protection or wearing hats for additional coverage during prolonged sun exposure.
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Maintaining Regular Trims: Maintaining regular trims prevents split ends and keeps hair looking healthy. Trimming eliminates damaged ends and encourages growth. The American Hair Loss Association recommends trimming every six to eight weeks to maintain hair health. Regular professional haircuts promote overall aesthetics and vitality for platinum blonde hair.
By adopting these practices, individuals can significantly enhance the vibrancy and health of their natural platinum blonde hair.
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My name is Claudine David and as a hair conditioner enthusiastic/specialist, consistently I get many types of questions about conditioners and these questions solution I will share here. Basically, this is a place where I share my thoughts and experiences on Hair Conditioner. This website (https://conditionerhacks.com) is an outlet of my deep passion for Conditioner.
Specifically I specialize in hair conditioners. I have been working in the field of hair care for over 6 years. Basically my passion for hair care started when I was a young girl. At the age of 14, I began to experiment with different haircare products, and soon realized that hair conditioners were my passion. I’m always looking for the best and most innovative products. I have dedicated my career to helping people so that they can take care of hair through proper information. Honestly, I have a strong interest in researching and discovering new products (shampoo and conditioner) and techniques that can help to improve the overall health and appearance of hair. I have worked closely with some of the leading hair care companies and still now I have been involved in developing and testing new products and treatments. I have also worked with a number of salons and retail stores. I also love to travel and have visited many different countries, there learning about different hair care techniques.