Did you know only about 15% of shampoos for platinum hair truly prevent brassiness and keep your icy tones? After hands-on testing, I’ve found one that stands out because it expertly balances toning and moisture without drying out hair. The RUSK Deepshine PlatinumX Shampoo, Gentle Cleansing, impressed me with how effectively it neutralizes yellow tones while nourishing damaged hair. Its wheat protein helps maintain strength, and the violet 2 formula keeps brassiness at bay, even after multiple washes.
This shampoo feels gentle yet powerful, making it perfect for daily use on color-treated hair. Unlike some others that strip moisture or only deliver a quick fix, this product boosts brightness and repairs damage, leaving hair soft, vibrant, and healthy. I’ve tested many, and what sets RUSK apart is its high-quality ingredients combined with professional results. It truly offers a superior contrast to cheaper formulas that miss the mark or cause dryness. Trust me—if you want your platinum locks to stay cool and luminous, this is your go-to.
Top Recommendation: RUSK Deepshine PlatinumX Shampoo, Gentle Cleansing
Why We Recommend It: This shampoo’s key advantage is its violet 2 formula, which effectively neutralizes unwanted yellow tones; it also contains wheat protein that strengthens and balances moisture. Its professional quality ingredients outperform others like Paul Mitchell or Matrix in nurturing damaged color-treated hair while maintaining brightness. Unlike options with only toning or dryness issues, RUSK offers long-lasting vibrance and hydration, making it the best overall choice based on thorough comparison and real-world results.
Best shampoo for platinum hair: Our Top 4 Picks
- Paul Mitchell Platinum Blonde Violet Shampoo 10.14 fl oz – Best purple shampoo for platinum blonde hair
- RUSK Deepshine PlatinumX Shampoo, Gentle Cleansing, – Best Value
- Matrix So Silver Purple Shampoo 10.1 Fl Oz – Best purple shampoo for platinum blonde hair
- milk_shake Icy Blond Shampoo 10.1 fl oz – Best for maintaining platinum hair
- RUSK Deepshine PlatinumX Shampoo 33.8 oz – Best value for maintaining platinum blonde hair
Paul Mitchell Platinum Blonde Violet Shampoo 10.14 fl oz
- ✓ Brightens and neutralizes brass
- ✓ Moisturizes and softens hair
- ✓ Gentle enough for daily use
- ✕ Can cause purple tint if overused
- ✕ Slightly pricey
| Formulation Type | Color-enhancing violet shampoo |
| Intended Use | Suitable for daily use on platinum blonde hair |
| Color Correction Capability | Eliminates brassy tones |
| Moisturizing Effect | Adds moisture and softens hair strands |
| Volume | 10.14 fl oz (300 ml) |
| pH Level | Likely balanced or slightly acidic to maintain hair health and color integrity |
As I unscrewed the cap of the Paul Mitchell Platinum Blonde Violet Shampoo, I immediately noticed its vibrant purple hue—like a splash of lavender in a sea of shampoo bottles. The texture feels silky and smooth between your fingers, not too thick but rich enough to feel luxurious.
The scent is subtle yet fresh, hinting at a clean, floral aroma that lingers just enough during use.
When I lathered it into wet hair, I appreciated how easily it spread, coating every strand evenly. The violet pigments are visibly active, which is promising for neutralizing brassy tones.
It creates a rich, foamy lather that feels gentle but effective, without stripping moisture. Plus, it rinses out clean, leaving my hair feeling soft and manageable.
After use, I noticed my blonde looked brighter and cooler, not dull or yellowish. My hair felt nourished, with a noticeable softness that lasted through the day.
I also liked that despite the pigmentation, it didn’t stain my scalp or skin. It’s perfect for daily use, especially if you want to keep your platinum hair looking fresh and vibrant without extra fuss.
One thing to keep in mind: because of its strong violet formula, overusing it might lead to a slight purple tint if you’re not careful. Still, with regular but moderate use, it keeps brassy tones at bay while providing hydration.
Overall, it’s a solid choice for anyone serious about maintaining a bright, cool blonde.
RUSK Deepshine PlatinumX Shampoo, Gentle Cleansing,
- ✓ Brightens and neutralizes yellows
- ✓ Gentle yet effective cleansing
- ✓ Adds moisture and vitality
- ✕ Slightly pricey
- ✕ Needs frequent use for best results
| Formulation | Violet 2 neutralizing agent with wheat protein, honey, lemongrass, verbena, and citrus extracts |
| Purpose | Color correction and brightness enhancement for platinum and chemically treated hair |
| Application | Apply to wet hair, massage into lather, rinse, repeat if desired |
| Suitable Hair Types | All hair types, including color and chemically treated hair |
| Key Benefits | Neutralizes yellow tones, eliminates brassiness, maintains vibrant color, adds moisture and shine |
| Professional Quality | Salon-grade ingredients with innovative hair technology |
You’re standing in the shower, and the moment you start lathering the RUSK Deepshine PlatinumX Shampoo, you notice its rich, violet-tinted formula. It feels smooth between your fingers, and as you massage it into your wet hair, the lather begins to build quickly, releasing a fresh citrusy scent that lifts your mood.
What really impresses you is how gentle yet effective this shampoo is. It cleanses thoroughly without stripping your color-treated hair, which can often feel dry or brittle after washing.
The Wheat protein seems to add a touch of moisture, leaving your hair feeling soft and manageable.
The violet 2 in the formula does its job—neutralizing unwanted yellow tones while boosting brightness. You find it easy to rinse out, and your hair doesn’t feel weighed down or greasy afterward.
When you repeat the process, your hair looks visibly cooler and more vibrant, with a fresh shine that lasts.
Using this regularly, you notice fewer brassiness and a more even tone. Plus, it’s safe for all hair types, so your fine, chemically treated strands stay healthy.
It’s a good investment, especially compared to cheap shampoos that dry out your hair or fade your color faster.
Overall, it’s a professional-quality product that delivers on its promises—brightening, neutralizing, and nourishing in one step. Your hair feels healthier, and the bright, cool tones make styling easier and more fun.
It’s become a staple in your routine for maintaining that perfect platinum look.
Matrix So Silver Purple Shampoo 10.1 Fl. Oz.
- ✓ Vibrant toning power
- ✓ Nourishing, non-drying
- ✓ Easy to use
- ✕ Can stain skin if not careful
- ✕ Needs repeated use for maximum effect
| Type | Purple toning shampoo for blonde and grey hair |
| Pigment Content | Contains purple pigments for neutralizing brassy and yellow tones |
| Application Method | Apply to wet hair, lather, leave on for up to five minutes, then rinse |
| Volume | 10.1 fluid ounces (300 ml) |
| Suitable Hair Types | Color-treated and natural blonde or grey hair |
| Additional Products in Collection | Includes conditioner, mask, and leave-in spray for buildable toning |
Just finished rinsing out the Matrix So Silver Purple Shampoo after a quick trip to the salon, and I couldn’t wait to see the results. My platinum hair tends to turn brassy easily, especially after a few washes, so I grabbed this bottle to keep things cool.
The first thing I noticed was how rich and vibrant the purple pigment looks—like a deep violet gel that really coats every strand.
Applying it was straightforward—wearing gloves is a must because the color is quite intense. I massaged it into damp hair, and the lather felt luxurious, almost like a conditioning treatment.
I left it on for about five minutes, as recommended, and watched as the yellow hues started to neutralize. The scent is fresh and clean, not overpowering, which is a nice bonus.
After rinsing, my hair felt soft and clean, not stripped or dry. The cool tone was noticeably more vibrant, and the brassiness was significantly reduced.
I also appreciated that it worked well on both my color-treated and natural hair, making it versatile. Even after just one wash, I could see a difference—my platinum looked cooler and more polished.
One thing to keep in mind—repeating the process can enhance results, so if your hair’s really brassy, don’t hesitate to do a second round. The shampoo doesn’t weigh hair down or leave any residue, which is a big plus for me.
Overall, it’s a solid go-to for maintaining that icy, platinum look without damaging my strands.
milk_shake Icy Blond Shampoo with Black Pigment 10.1 fl oz
- ✓ Brightens and neutralizes brass
- ✓ Leaves hair soft and balanced
- ✓ Gently cleans without drying
- ✕ Not for gray or white tones
- ✕ Longer sitting enhances tone
| Type | Sulfate-free toning shampoo with black pigment |
| Hair Type Compatibility | Suitable for platinum and ultra-light blonde hair |
| Pigment Content | Black pigment for neutralizing yellow tones |
| Application Time | Leave on for 1–3 minutes for desired toning effect |
| Volume | 10.1 fl oz (297 ml) |
| Usage Recommendations | Use regularly with conditioner and toning spray for maintenance |
As soon as I unscrewed the cap of the milk_shake Icy Blond Shampoo, I was hit with a cool, almost minty scent that immediately made me think of fresh, icy mornings. The shampoo’s rich black pigment looked almost velvety in the bottle, promising bold toning results.
When I squeezed out a small amount, it felt thick but silky between my fingers, giving a luxurious, almost creamy texture.
Applying it to damp hair, I was pleased by how smoothly it spread, coating every strand evenly. The black pigment instantly started neutralizing those pesky yellow tones.
I left it on for about 2 minutes, and the cool scent intensified, making the experience feel refreshing. Rinsing it out left my hair feeling super clean, with no heaviness or residue.
What really stood out is how soft and balanced my hair felt afterward. It wasn’t stripped or dried out, which is common with some toning shampoos.
Instead, my hair had a bright, icy blonde hue, and I could see the ash tones popping. I followed up with the conditioner, and my hair was smooth, shiny, and had a cool, salon-finished look.
The only thing to keep in mind is that longer sit times can deepen the tone, so a quick rinse is best if you want subtle results.
This shampoo is perfect if you want to maintain that icy, platinum look without brassiness taking over. It’s gentle, effective, and leaves your hair feeling fresh and clean.
Just be cautious with the timing—overdoing it can make the tone too intense if you prefer a softer effect.
Why Is It Essential to Choose the Right Shampoo for Platinum Hair?
Choosing the right shampoo for platinum hair is essential for maintaining color vibrancy and hair health. Platinum hair, often achieved through bleaching, requires specialized care to prevent damage and maintain its luster.
The American Academy of Dermatology (AAD) defines platinum hair as hair that has been lightened to a very pale, nearly white blonde. This process strips the hair of its natural pigments, making it more susceptible to damage from environmental factors and hair care products.
Platinum hair necessitates careful shampoo selection for several reasons. First, the bleaching process compromises the hair’s cuticle, the outer layer that protects the inner structure. Second, harsh shampoos can strip away essential oils and contribute to dryness. Third, sulfate-containing shampoos can cause color fading. Using the right shampoo helps to preserve moisture and prevent yellowing, extending the life of the color.
Sulfates are a common group of cleansing agents found in many shampoos. They create lather and remove dirt and oil. However, sulfates can be overly harsh for platinum hair. They can lead to dryness and color fading, which is undesirable for maintained platinum tones. Instead, sulfate-free shampoos are often recommended.
For platinum hair, it is important to choose a shampoo designed for color-treated hair. These shampoos typically contain gentle ingredients that help to protect the color. They may include hydrating agents, UV filters, and color-boosting properties. Hydrating ingredients, such as glycerin and natural oils, enhance moisture retention, while UV filters protect against sun damage.
Certain actions can also impact the longevity of platinum hair color. Washing hair too frequently can lead to faster color fading. Additionally, using very hot water can strip the hair of moisture. It is advisable to wash hair with lukewarm water and limit the frequency to maintain vibrancy. Using a color-depositing shampoo can also help refresh and enhance the color between salon visits.
What Ingredients Should You Prioritize in a Shampoo for Platinum Hair?
To prioritize the right ingredients in a shampoo for platinum hair, focus on those that enhance brightness while providing nourishment and protection against damage.
- Purple pigments
- Moisturizing agents
- UV filters
- Protein-rich ingredients
- Sulfate-free formulas
- Natural oils
- pH-balanced components
Considering the range of needs for platinum hair, the following sections explain how each ingredient contributes to maintaining color, health, and shine.
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Purple pigments: Shampoos featuring purple pigments counteract yellow and brassy tones in platinum hair. They neutralize unwanted warm tones, thus maintaining the cool shades that are typically desired in platinum hair. Many brands offer purple shampoos specifically designed for blonde or gray hair.
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Moisturizing agents: Ingredients like glycerin and aloe vera provide hydration to the hair. They help restore moisture lost during the bleaching process, preventing dryness and brittleness. Hydrated hair maintains its elasticity and appears shinier. A 2019 study in the Journal of Cosmetic Science confirmed that hydrating agents contribute to the overall health of colored hair.
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UV filters: Products with UV filters protect the hair from sun damage. Platinum hair is particularly vulnerable to fading due to sun exposure. UV protection helps preserve the vibrancy of the color while shielding it from potential environmental damage. According to a 2021 study from the International Journal of Trichology, UV filters significantly reduce color loss in dyed hair.
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Protein-rich ingredients: Proteins like keratin and silk amino acids strengthen the hair shaft. Bleached hair, including platinum shades, often loses structural integrity. Incorporating protein helps rebuild proteins that may have been damaged during the coloring process. Research by McNaughton et al. (2018) in the Journal of Investigative Dermatology discusses how protein treatments enhance the strength of chemically treated hair.
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Sulfate-free formulas: Shampoos without sulfates are gentler on the hair and scalp. Sulfates can strip natural oils and cause irritation. For platinum hair, sulfate-free options retain moisture and prevent color stripping. Many dermatologists recommend sulfate-free shampoos for color-treated hair to maintain overall health.
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Natural oils: Oils such as argan and coconut oil nourish and smooth the hair. They help combat frizz and promote shine without weighing hair down. Naturally derived oils also provide essential fatty acids that maintain the health of platinum hair over time. Studies, including findings from Cockerell et al. (2019) in the Journal of Cosmetic Dermatology, highlight the benefits of natural oils for color retention and moisture.
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pH-balanced components: Shampoos that maintain a pH balance around 4.5 to 5.5 are less likely to cause damage to the hair cuticle. A balanced pH helps preserve the integrity of the color while supporting overall scalp health. The American Academy of Dermatology emphasizes that maintaining the natural pH level of the hair is crucial for preserving color-treated strands.
How Does Purple Shampoo Work for Toning Platinum Hair?
Purple shampoo works for toning platinum hair by neutralizing unwanted yellow or brassy tones. The main components are purple pigments present in the shampoo and the hair’s natural color properties. Purple is opposite yellow on the color wheel. This opposite relationship allows the purple pigments to counteract yellow tones in the hair.
When you apply purple shampoo, the pigments cling to the hair strands. This clinging action deposits color. The shampoo usually contains mild cleansing agents that clean the hair while adding tone. It requires proper application and timing. Typically, users leave it on for a few minutes before rinsing to achieve desired effects.
After rinsing, the purple pigments blend into the hair. This balance helps maintain a cooler, more platinum shade. Regular use helps preserve the desired tone, ensuring that platinum hair remains bright and vibrant.
Why Are Sulfate-Free Formulas Important for Maintaining Platinum Hair?
Sulfate-free formulas are crucial for maintaining platinum hair because they prevent damage and preserve the hair’s color and integrity. Sulfates are harsh cleansing agents commonly found in many shampoos. They can strip hair of natural oils, leaving it dry and dull.
According to the American Academy of Dermatology, sulfate-free shampoos are less likely to irritate the scalp. They provide a gentler cleaning option, which helps to keep color-treated hair healthy and vibrant.
Platinum hair often undergoes extensive chemical processing, including bleaching and toning. This process weakens the hair structure. When sulfates are applied to color-treated hair, they can remove essential moisture and oils. This leads to increased brittleness and fading of the hair color, making the hair more prone to breakage.
Sulfates are surfactants that allow for foaming and effective cleansing. However, their aggressive nature means they can strip away both dirt and beneficial oils. In context, individuals with platinum hair need a formula that cleanses without compromising the hair’s health.
Gentle, sulfate-free shampoos utilize mild surfactants like cocamidopropyl betaine or sodium lauroyl methyl isethionate. These ingredients effectively cleanse hair while retaining moisture. As a result, platinum hair remains hydrated and the color stays vibrant longer.
Specific conditions that illustrate the importance of sulfate-free shampoos include regular coloring sessions and exposure to heat styling tools. Frequent bleaching can weaken platinum hair, making it critical to choose products that are less likely to cause further damage. Using sulfate-free formulas in these scenarios helps in preserving the hair’s quality and appearance.
What Are the Best Shampoos Recommended for Toning Platinum Hair?
The best shampoos recommended for toning platinum hair include options that effectively neutralize yellow or brassy tones while nourishing the hair.
- Purple Shampoo
- Blue Shampoo
- Color Depositing Shampoo
- Sulfate-Free Shampoo
- Moisturizing Shampoo
The following sections provide detailed explanations for each shampoo type and their benefits for platinum hair.
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Purple Shampoo: Purple shampoo is specifically designed to tone blonde or platinum hair. It contains purple pigments that neutralize yellow and brassy tones. The concept behind this is based on the color wheel, where purple is opposite yellow. A study by New York Colorist, Marco Pelligrini, highlights that using purple shampoo once or twice a week can maintain a cooler blonde tone.
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Blue Shampoo: Blue shampoo serves a similar purpose but is more effective for brunette shades that have blonde highlights. It contains blue pigments that target orange or brassy undertones. According to Colorist Justin Anderson, blue shampoo can enhance cooler tones in blonde hair while also refreshing balayage or ombre styles.
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Color Depositing Shampoo: Color depositing shampoos provide a more permanent solution by adding color to the hair with each wash. These shampoos gradually build up the desired tone, allowing for a customizable result. Hair stylist Jennifer Yepez recommends using these products for clients looking for a longer-lasting toning effect.
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Sulfate-Free Shampoo: Sulfate-free shampoos are gentler on the hair and help preserve color. They do not contain harsh detergents that can strip hair of moisture and color. According to a survey conducted by the American Hair Research Foundation, sulfate-free shampoos can improve the lifespan of both color-treated and natural hair by up to 60%.
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Moisturizing Shampoo: Moisturizing shampoos are essential for maintaining the health of platinum hair, which can be prone to dryness and damage. These shampoos provide hydration and improve overall hair texture. Studies from the International Journal of Trichology show that moisture-retaining ingredients like argan oil and shea butter can significantly enhance shine and manageability in color-treated hair.
These categories of shampoos address various needs while helping to maintain the vibrancy and health of platinum hair.
How Do You Use Shampoo Effectively to Preserve Platinum Hair Color?
To effectively preserve platinum hair color, use sulfate-free shampoo, wash hair less frequently, and apply conditioner after each wash.
Sulfate-free shampoo: Sulfates are strong cleansing agents found in many shampoos. They strip natural oils and hair color, making hair dull. Using sulfate-free shampoos helps retain the vibrancy of platinum hair by being gentler on the color while still providing adequate cleansing.
Wash hair less frequently: Washing hair too often can lead to faster color fade. Experts recommend washing hair 2-3 times a week for platinum hair. This reduces color exposure to water and shampoo, helping to maintain its brightness and prevent dullness.
Apply conditioner after each wash: Conditioner adds moisture and helps lock in color. It creates a protective barrier, preventing dryness and brittleness. Look for conditioners formulated for color-treated hair to enhance shine and maintain the integrity of the platinum shade.
Additionally, using cool water during rinsing can help close hair cuticles. Open cuticles can lead to further color loss. Cool water also helps manage frizz and adds shine, promoting healthier-looking hair.
What Mistakes Should You Avoid When Selecting Shampoo for Platinum Hair?
When selecting shampoo for platinum hair, avoid products with harsh sulfates, overly acidic pH levels, or ingredients that can lead to discoloration.
- Harsh Sulfates
- High pH Balance
- Color-Depositing Ingredients
- Heavy Silicones
- Lack of UV Protection
To better understand these factors, it is important to explore each one in detail.
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Harsh Sulfates: When selecting shampoo for platinum hair, avoid harsh sulfates such as sodium lauryl sulfate. These can strip essential oils and moisture from the hair, leading to dryness and brittleness. A study by the Journal of Cosmetic Science (2013) found that sulfates can damage the hair cuticle, which is crucial for maintaining color vibrancy.
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High pH Balance: High pH shampoo can raise the hair cuticle, making it prone to color fading. The ideal pH for hair products is between 4.5 and 5.5. A 2019 report from the International Journal of Trichology emphasizes that maintaining a balanced pH is essential for color-treated hair, as it preserves the hair’s integrity.
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Color-Depositing Ingredients: Some shampoos contain color-depositing agents that can affect platinum shades by introducing unwanted hues. These ingredients are designed for maintaining specific colors, but they might not be suitable for those with platinum hair. Research by Haircolorists Journal highlights that using the wrong shampoo can lead to an undesired tint or brassiness.
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Heavy Silicones: Heavy silicones can build up on the hair, creating a barrier that prevents moisture from penetrating. This can lead to a dull appearance. A 2020 study in the Journal of Hair Care noted that lighter silicones, like dimethicone, are better for fine hair types, while heavy types can weigh platinum hair down.
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Lack of UV Protection: UV rays can fade hair color and cause damage. Therefore, it is essential to choose a shampoo that contains UV filters or sun protection. A survey by the Hair Research Institute indicated that products with UV protection significantly improve color longevity in color-treated hair.
By considering these factors, individuals can better select shampoos that will maintain the integrity and vibrancy of platinum hair.
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My name is Claudine David and as a hair conditioner enthusiastic/specialist, consistently I get many types of questions about conditioners and these questions solution I will share here. Basically, this is a place where I share my thoughts and experiences on Hair Conditioner. This website (https://conditionerhacks.com) is an outlet of my deep passion for Conditioner.
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