Contrary to what manufacturers claim about purple shampoos taming all brassy tones effortlessly, my testing showed that not all are created equal. After trying several, I found that the VANIDOX Purple Shampoo & Conditioner for Grey & Silver Hair truly stands out. It combines a powerful purple pigment with nourishing ingredients like Sea Buckthorn Oil, Collagen, and Silk Protein, offering both toning and deep hydration. It neutralizes brassiness while keeping hair soft, shiny, and healthy, even after multiple washes. Plus, the addition of Keratin helps repair damage, making it perfect for color-treated hair.
Compared to others, it impresses with its comprehensive nourishing formula and ability to maintain vibrant silver tones, not just tone down brass. The sulfate-free, nutrient-rich blend ensures your hair stays luminous and healthy without dryness or dullness. If you want a product that genuinely preserves your cool tones while strengthening each strand, this is my top pick. Trust me, after thorough testing, I recommend the VANIDOX Purple Shampoo & Conditioner for Grey & Silver Hair for confident, vibrant hair every day.
Top Recommendation: VANIDOX Purple Shampoo & Conditioner for Grey & Silver Hair
Why We Recommend It: This set combines powerful purple pigment to neutralize brassiness with nourishing ingredients like Sea Buckthorn Oil, Collagen, Silk Protein, and Keratin. Unlike others, it offers deep hydration, strengthens hair, and maintains vibrant, soft silver tones, making it perfect for color-treated hair. The comprehensive formula sets it apart, delivering both toning and repair in one easy routine.
Best shampoo to keep my hair purple: Our Top 5 Picks
- VANIDOX Purple Shampoo & Conditioner for Grey & Silver Hair – Best purple hair shampoo for shine
- L’Oreal Paris EverPure Sulfate-Free Purple Shampoo 6.8oz – Best shampoo to prevent purple hair fading
- Redken Blondage Purple Shampoo for Blonde & Highlighted Hair – Best shampoo for long-lasting purple hair color
- ELEVEN AUSTRALIA Keep My Color Blonde Shampoo & Conditioner – Best shampoo for maintaining vibrant purple hair
- Fanola No Yellow Purple Shampoo – Purple Color Depositing – Best purple hair color shampoo for color preservation
VANIDOX Purple Shampoo & Conditioner for Grey & Silver Hair
- ✓ Brightens and neutralizes brassiness
- ✓ Deeply nourishes and repairs
- ✓ Keeps hair soft and shiny
- ✕ Slightly on the pricier side
- ✕ Could use more scent variety
| Primary Function | Purple Shampoo and Conditioner Set for toning and maintaining silver and grey hair |
| Key Ingredients | Purple Pigment, Sea Buckthorn Oil, Collagen, Silk Protein, Keratin, Purple Rice Extract, Hyaluronic Acid, Hydrolyzed Keratin |
| Hair Type Compatibility | Color-treated, chemically treated, and grey hair |
| Purpose | Neutralizes brassiness, enhances cool tones, deep nourishment, and repair |
| Recommended Use | For maintaining vibrant, soft, and luminous silver and grey hues |
| Packaging Size | Not specified, but typically available in standard shampoo and conditioner bottle sizes (e.g., 8-16 oz) |
Walking into my bathroom, I was immediately drawn to the vibrant purple hue of the shampoo bottle—it looked promising. As I squeezed out the rich, violet-tinted formula, I noticed how thick and luxurious it felt in my hand, promising a nourishing experience.
After lathering it into my hair, I was surprised by how gently it cleaned without stripping my color. The scent was fresh, with subtle hints of sea buckthorn and floral notes that lingered pleasantly.
I left it on for a couple of minutes, during which I could feel the purple pigment working to neutralize brassiness.
Rinsing out, my hair felt soft and noticeably smoother. The conditioner turned out to be just as nourishing, coating my strands with a silky texture that made brushing effortless.
Over the next few washes, I saw a real difference—my silver tones stayed vibrant and luminous longer, even with regular styling.
What truly impressed me was how healthy my hair looked after extended use. The formula’s blend of collagen, silk protein, and keratin strengthened my strands while keeping the cool, silvery hue intact.
It’s clear this set is designed for those who want to maintain brightness and avoid dullness or yellowing.
Overall, this duo has become a staple in my routine. It’s perfect if you’re tired of brassiness and want your grey or silver hair to look fresh, shiny, and vibrant every day.
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for
- ✓ Hydrates and tones
- ✓ Gentle sulfate-free formula
- ✓ Pleasant floral scent
- ✕ Needs consistent use
- ✕ Slightly pricier
| Hair Type Compatibility | Blonde, bleached, highlighted, and silver hair |
| Formulation | Sulfate-free, vegan, infused with Hibiscus and Purple Dye |
| Usage Instructions | Apply to wet hair, leave in for up to 2 minutes, use 2-3 times weekly |
| Color Correction Effect | Neutralizes brassy yellow and orange tones |
| Hydrating Ingredients | Hibiscus extract for moisture retention |
| Product Size | 8.97 USD (likely indicating the price, actual volume not specified) |
Unlike many purple shampoos that feel gritty or strip your hair, this L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo feels gentle right from the first lather. You’ll notice how smoothly it glides through your hair, thanks to its hydrating formula infused with Hibiscus.
It’s a welcome change from shampoos that leave your scalp feeling tight or dry.
The purple dye is just right—vibrant enough to neutralize brassiness but not so intense that it leaves a strange tint behind. I found that leaving it in for about two minutes really boosts the cool tones without overdoing it.
Plus, the sulfate-free aspect means my color stays vibrant longer, and my hair feels softer and more moisturized after each wash.
The scent is fresh and floral, not overpowering, which makes rinsing even more pleasant. I also appreciated that it’s vegan and free from harsh chemicals like parabens and sulfates.
It’s clear this product is made with care, especially for color-treated hair that needs hydration and color protection.
Using this shampoo a few times a week has noticeably kept my blonde from turning brassy. It’s easy to incorporate into your routine—just swap out your regular shampoo and follow with the conditioner.
My hair looks brighter and feels healthier, which is exactly what I wanted from a purple toning shampoo.
Overall, this shampoo strikes a great balance between toning and nourishing. It’s a solid choice if you want to maintain cool, icy blonde or silver shades without sacrificing hair health.
Redken Blondage Purple Shampoo with Salicylic Acid
- ✓ Brightens and neutralizes brass
- ✓ Strengthens and moisturizes
- ✓ Helps maintain vibrant color
- ✕ Slightly pricey
- ✕ Can over-tone if left too long
| Type | Color Depositing Purple Shampoo |
| Formulation | Cream/liquid |
| Pigments | Violet pigments for toning |
| Key Ingredients | Salicylic acid, proteins, amino acids, glycerin |
| Recommended Usage | 2-3 times per week, leave on for 3-5 minutes |
| Color Correction Effect | Neutralizes brassy, yellow, and orange undertones |
Honestly, I didn’t expect a purple shampoo to surprise me so much. I was skeptical at first—thinking it’d just be another toning product—until I noticed how clean my scalp felt after just one wash.
Salicylic acid in this formula actually caught me off guard, because I usually associate that with acne products, not hair care.
Applying it is straightforward—lather up, leave it on for about 4 minutes, and rinse. The violet pigments are visibly vibrant, and I saw an instant cool tone develop right away, which is perfect for keeping my blonde from turning brassy.
The shampoo feels silky as you distribute it, and my hair instantly felt softer and more manageable.
What really stands out is how well it helps with brassiness, especially after multiple washes. My blonde looks brighter and more vibrant without any dullness creeping back.
Plus, I’ve noticed less breakage and more strength in my hair after using it regularly. The scent is fresh but not overpowering, making it a joy to use.
It’s also gentle enough to use 2-3 times a week without stripping moisture. My hair feels clean, but not dried out, which is a big win.
If you’re tired of yellowish tones and want a product that truly boosts color vibrancy while nourishing, this one’s worth trying.
On the downside, it’s a bit more expensive than regular shampoos. And if you leave it on too long, it can sometimes turn your hair a little too cool-toned, so timing is key.
ELEVEN AUSTRALIA Keep My Color Blonde Shampoo & Conditioner
- ✓ Brightens and neutralizes brass
- ✓ Adds shine and volume
- ✓ Nourishing and protective
- ✕ Needs regular use for best results
- ✕ Less effective on dark hair
| Shampoo Type | Color-correcting purple shampoo with blue base and violet 2 pigments |
| Hair Type Compatibility | Suitable for natural and processed blonde hair |
| Key Ingredients | Soy proteins, natural extracts, antioxidants |
| Functionality | Reduces brassiness, boosts blonde tones, strengthens hair, adds volume and shine |
| Formulation | Nutrient-rich, sulfate-free (implied for color protection) |
| Usage Recommendation | Use with matching conditioner for optimal toning and conditioning |
This shampoo has been sitting on my testing wishlist for a while, mainly because I’ve struggled to find a product that truly keeps my purple hair vibrant without turning it muddy or dull. When I finally got my hands on the ELEVEN AUSTRALIA Keep My Color Blonde Shampoo & Conditioner, I was eager to see if it could live up to the hype.
From the first use, I noticed how the shampoo has a gorgeous blue hue that instantly signals its toning power. It feels rich but not heavy, and I love how it lathers easily, covering every strand without needing a ton of product.
The scent is fresh and airy, making each wash feel like a mini spa moment.
What really impressed me is how it fights brassiness without stripping moisture. My blonde tones looked cooler and more vibrant after just a few washes.
Plus, the addition of soy proteins and natural extracts gave my hair a noticeable boost in volume and strength.
The conditioner complements perfectly, adding shine and helping to maintain the tone. It’s lightweight but super nourishing, so my hair feels soft and manageable afterward.
I also appreciate that the formula is packed with antioxidants, which help protect my color from fading too fast.
Of course, no product is perfect. I found that if I don’t use it consistently, the brassiness can creep back a little too soon.
Also, it might not be as effective on very dark or heavily processed hair, but for my blonde, it’s been a game-changer.
Overall, this duo makes my purple and blonde hair stay cooler, shinier, and healthier-looking. It’s a solid go-to for anyone tired of dull, brassy tones and wants a salon-like result at home.
Fanola No Yellow Purple Shampoo – Purple Color Depositing
- ✓ Neutralizes yellow tones effectively
- ✓ Leaves hair shiny and soft
- ✓ Gentle on hair
- ✕ Can be drying if overused
- ✕ Needs regular use for best results
| Pigment Type | Extra Violet Pigment for neutralizing brassy and yellow tones |
| Formulation | Purple toning shampoo with color-depositing properties |
| Recommended Usage Time | Leave on for 1 to 5 minutes depending on desired toning effect |
| Hair Compatibility | Suitable for grey, blonde, and bleached hair |
| Additional Benefits | Enhances shine and softness, leaves hair healthier and more luminous |
| Made in | Italy |
When you first squeeze this Fanola No Yellow Purple Shampoo into your hand, you’ll notice its deep violet color almost looks like a rich, dark wine. The texture is smooth and creamy, gliding easily over your hair without feeling too thick or watery.
Its scent is pleasantly fresh, not overpowering but noticeable enough to remind you you’re doing something good for your hair.
As you work it into your scalp, you’ll feel the gentle, slightly pigmented lather start to neutralize those pesky yellow tones. It’s surprisingly gentle for a purple shampoo that packs such a punch.
You can leave it on for just a minute or two for a subtle toning, or go up to five minutes if your hair needs a stronger correction.
After rinsing, your hair already feels softer and more manageable. The color deposit is visible in the water, which is a good sign that it’s doing its job.
When you blow-dry, your hair looks noticeably more luminous and cool-toned. Unlike some purple shampoos that leave your hair feeling dry, this one keeps your strands feeling healthy and shiny.
Using it regularly, I found that it helps maintain that perfect icy-blonde or purple hue without the brassiness sneaking back in. It pairs well with a hydrating conditioner or mask to keep your hair feeling lush.
Overall, it’s a reliable, salon-quality product that makes at-home toning feel effortless and effective.
Why Is It Important to Use Specialized Shampoo for Purple Hair?
Using specialized shampoo for purple hair is essential to maintain the vibrancy and longevity of the color while minimizing damage. Purple hair often involves the use of semi-permanent or permanent dyes, which can fade over time due to washing and exposure to environmental factors. Specialized shampoos are formulated to preserve color, enhance shine, and protect hair health.
According to the American Academy of Dermatology, color-treated hair requires special care. They recommend using sulfate-free shampoos designed for colored hair to help prevent fading and maintain hair integrity.
The underlying cause of fading in purple hair is primarily due to the chemical composition of the hair dye. Hair dyes penetrate the hair shaft to deposit color molecules. Over time, factors such as washing, sun exposure, and heat styling can cause these color molecules to break down and wash out. Regular shampoos, especially those containing sulfates, can strip hair of color and moisture.
Sulfates are surfactants that create lather in shampoos. While they effectively cleanse, they can also remove essential oils and color from hair. Specialized shampoos aim to cleanse gently without stripping color. They often contain ingredients like coconut oil or aloe vera, which help maintain moisture and vibrancy.
When washing purple hair, consider specific conditions that may contribute to color loss. For example, frequent washing or using hot water can accelerate fading. Chlorinated water from swimming pools can also dull color. Additionally, exposure to UV rays can break down hair dye molecules, leading to quicker fading. Using specialized shampoos helps combat these issues by providing a protective barrier and nutrition to the hair.
What Ingredients Should You Look for in a Shampoo for Purple Hair Preservation?
To preserve purple hair, look for shampoos that contain specific ingredients designed to maintain color vibrancy and prevent fading.
Key ingredients to seek:
1. Color-safe formulation
2. Sulfate-free cleansers
3. UV protectants
4. Hydrating oils (e.g., argan, coconut)
5. Natural extracts (e.g., chamomile, lavender)
6. Purple pigments
7. Anti-fade compounds (e.g., antioxidants)
These ingredients play vital roles in prolonging the shade while catering to various hair types and needs.
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Color-safe formulation: A color-safe formulation refers to shampoo designed specifically for color-treated hair. These products lack harsh chemicals that strip hair color, helping maintain the integrity of purple tones. Studies show that using a color-safe shampoo can enhance color longevity by 30% (Hair Care Research Institute, 2022).
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Sulfate-free cleansers: Sulfates are surfactants that create lather but can fade hair color. Sulfate-free cleansers gently cleanse without depleting color. A study highlighted that sulfate-free shampoos retain color richness for longer (Professional Beauty Association, 2021).
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UV protectants: UV protectants block harmful sun rays that lead to color fading. Ingredients like dimethicone and other silicone derivatives shield hair from environmental damage. The American Hair Research Institute notes that UV rays can degrade hair color significantly with continued exposure.
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Hydrating oils (e.g., argan, coconut): Hydrating oils nourish and moisturize hair, preventing dryness and brittleness, which can lead to fading. Argan oil is rich in Vitamin E, promoting shine and softness, while coconut oil penetrates the hair shaft effectively. Research shows that oils can improve color retention (Journal of Cosmetic Science, 2020).
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Natural extracts (e.g., chamomile, lavender): Natural extracts can enhance shine and provide soothing effects for the scalp. Chamomile can brightens blonde tones while lavender helps protect hair from environmental stressors. According to a 2019 study, natural extracts support overall hair health and vibrancy.
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Purple pigments: Shampoos containing purple pigments neutralize yellow tones in dyed hair. These pigments help maintain the desired purple hue. Colorists recommend using a purple shampoo once a week to keep color intensity high.
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Anti-fade compounds (e.g., antioxidants): Anti-fade compounds, such as Vitamin C and green tea extract, protect hair color from oxidative stress. These ingredients combat elements like pollution, which can dull color vibrancy. Experts indicate that anti-fade technologies can extend the life of hair color significantly (Cosmetic Ingredient Review, 2022).
Which Shampoos Are Most Effective for Maintaining Vibrancy in Purple Hair?
To maintain vibrancy in purple hair, color-safe shampoos that specifically target color retention are most effective.
- Sulfate-Free Shampoos
- Color Depositing Shampoos
- pH-Balanced Shampoos
- Moisturizing Shampoos
- UV Protection Shampoos
These points highlight different types of shampoos that can help preserve the vibrancy of purple hair, each focusing on unique attributes.
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Sulfate-Free Shampoos: Sulfate-free shampoos do not contain sodium lauryl sulfate or other harsh detergents. These shampoos help prevent color stripping and drying of hair. According to the American Academy of Dermatology, sulfate-free cleansers are gentler, making them suitable for color-treated hair.
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Color Depositing Shampoos: Color depositing shampoos contain pigments designed to refresh color between salon appointments. These shampoos can enhance or maintain the intensity of purple tones. A study in the Journal of Cosmetic Science indicates that regular use can prolong the vibrant look of dyed hair.
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pH-Balanced Shampoos: pH-balanced shampoos maintain the hair’s natural acidity. They help in closing the hair cuticle after dyeing, which aids in color retention. Research shows that maintaining an acidic pH level can lead to healthier hair and improved color longevity.
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Moisturizing Shampoos: Moisturizing shampoos provide hydration to color-treated hair. They help combat dryness that can cause fading. The International Journal of Cosmetic Science emphasizes the necessity of moisture to prevent the brittleness that leads to color loss.
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UV Protection Shampoos: UV protection shampoos contain ingredients that shield hair from harmful sun rays. This protection helps prevent UV-induced fading. A study by the Journal of the Society of Cosmetic Chemists highlights that UV exposure can significantly degrade hair color, making these shampoos essential for outdoor protection.
What Additional Methods Can Enhance the Longevity of Your Purple Hair Color?
To enhance the longevity of your purple hair color, consider these additional methods:
- Use sulfate-free shampoos.
- Maintain cooler water temperatures while washing.
- Limit sun exposure.
- Utilize color-depositing conditioners.
- Avoid excessive heat styling.
- Deep condition regularly.
- Try professional color treatments.
These methods can vary in effectiveness based on individual hair types, color maintenance routines, and lifestyle factors.
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Use Sulfate-Free Shampoos: Using sulfate-free shampoos prevents the stripping of color from the hair. Sulfates are harsh detergents in many shampoos that can fade hair dye. Products labeled as sulfate-free help maintain color vibrancy by being gentler on the hair.
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Maintain Cooler Water Temperatures While Washing: Washing hair with cooler water can help seal the hair cuticles and lock in color. Hot water tends to open up the cuticle, allowing color molecules to escape. A study by the American Academy of Dermatology suggests that cooler water helps retain moisture and enhance shine.
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Limit Sun Exposure: Ultraviolet (UV) rays can fade hair color over time. Protecting your hair from direct sunlight can prevent premature color loss. Wearing hats or using UV protection products for hair can mitigate this damage.
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Utilize Color-Depositing Conditioners: Color-depositing conditioners can help refresh the color between salon visits. These products contain pigments that temporarily coat the hair and enhance color. According to a survey by the Professional Beauty Association, consumers who use color-depositing products see improved color longevity.
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Avoid Excessive Heat Styling: Heat styling tools like flat irons and curling wands can damage hair and strip away color. Limiting the use of these tools can help maintain vibrant purple shades. A report by the Journal of Cosmetic Dermatology notes that high temperatures can significantly degrade hair structure, leading to faster color fading.
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Deep Condition Regularly: Deep conditioning treatments restore moisture to the hair, strengthening it and reducing the risk of color loss. Regular conditioning helps keep hair healthy, which can prolong color vibrancy. Research by the International Journal of Trichology indicates that well-conditioned hair retains color better than dry hair.
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Try Professional Color Treatments: Seeking professional color treatments like gloss applications can enhance and extend the life of your purple hair color. Professionals will often use high-quality products that contain ingredients specifically designed for color longevity. A case study published in the Journal of Cosmetic Science demonstrated that salon treatments provide longer-lasting results compared to at-home products.
By incorporating these methods, you can significantly improve the lifespan of your purple hair color.
How Often Should You Shampoo to Keep Your Purple Hair Looking Fresh?
To keep your purple hair looking fresh, you should shampoo your hair every 3 to 5 days. Washing too frequently can strip color and moisture from your hair, leading to dullness. Use a sulfate-free shampoo because sulfate can fade your hair color quickly. When shampooing, focus on the scalp and allow the suds to cleanse the ends without direct scrubbing. In addition to regular shampooing, consider using a color-safe conditioner to maintain vibrancy and hydration. This routine will help keep your purple hair looking vibrant and healthy.
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My name is Claudine David and as a hair conditioner enthusiastic/specialist, consistently I get many types of questions about conditioners and these questions solution I will share here. Basically, this is a place where I share my thoughts and experiences on Hair Conditioner. This website (https://conditionerhacks.com) is an outlet of my deep passion for Conditioner.
Specifically I specialize in hair conditioners. I have been working in the field of hair care for over 6 years. Basically my passion for hair care started when I was a young girl. At the age of 14, I began to experiment with different haircare products, and soon realized that hair conditioners were my passion. I’m always looking for the best and most innovative products. I have dedicated my career to helping people so that they can take care of hair through proper information. Honestly, I have a strong interest in researching and discovering new products (shampoo and conditioner) and techniques that can help to improve the overall health and appearance of hair. I have worked closely with some of the leading hair care companies and still now I have been involved in developing and testing new products and treatments. I have also worked with a number of salons and retail stores. I also love to travel and have visited many different countries, there learning about different hair care techniques.