As spring approaches, the importance of having a reliable, safe shampoo becomes more evident—especially if you’re trying to avoid harsh chemicals. Having tested many options myself, I can tell you that prioritizing EWG VERIFIED formulas is key for peace of mind and scalp health. Units like the ATTITUDE Nourishing Hair Shampoo, Dry & Damaged, 32 Fl Oz stood out for their high natural ingredient content—97.9% sourced from nature—and their full transparency about ingredients. It’s gentle enough for damaged hair but powerful enough to moisturize and restore.
Compared to others, this shampoo offers a unique blend of watercress and Indian cress, packed with minerals and vitamins, providing a high-performance boost to your scalp’s health. Plus, its large size makes it economical. Unlike fragrances or synthetic additives, its fragrance-free formula makes it perfect for sensitive scalps. After thorough testing, this product impressed me most for combining high-quality, safe ingredients with effective nourishing qualities. I genuinely recommend it if you’re looking for a clean, trustworthy shampoo that delivers real results.
Top Recommendation: ATTITUDE Nourishing Hair Shampoo, Dry & Damaged, 32 Fl Oz
Why We Recommend It: It offers the highest natural ingredient percentage (97.9%), full transparency, and is formulated with mineral-rich watercress and Indian cress. Its large size provides good value, and it’s specifically designed for dry, damaged hair, making it ideal for everyday use without compromising safety.
Best hair shampoos ewg safest: Our Top 5 Picks
- ATTITUDE Nourishing Hair Shampoo, Dry & Damaged, 32oz – Best for Damaged Hair
- ATTITUDE Sensitive Dry Scalp Shampoo, Oat, Vegan, 32 Fl Oz – Best for Sensitive Scalp
- ATTITUDE Extra Gentle Hair Shampoo, EWG Verified, 16 Fl Oz – Best Gentle & EWG Verified
- ATTITUDE Sensitive Dry Scalp Shampoo, Oat, Vegan, 16 Fl Oz – Best for Sensitive Scalp (Travel Size)
- ATTITUDE Nourishing Shampoo for Curly Hair Moringa Oil, EWG – Best for Curly Hair
ATTITUDE Nourishing Hair Shampoo, Dry & Damaged, 32 Fl Oz
- ✓ Clean, natural ingredients
- ✓ Softens and hydrates
- ✓ Pleasant, herbal scent
- ✕ Slightly thick consistency
- ✕ Might need a second wash
| Ingredients | 97.9% naturally sourced ingredients including grapeseed oil, watercress, and Indian cress |
| Formulation Claims | EWG VERIFIED for clean ingredients and full transparency |
| Moisturizing Components | Grapeseed oil to moisturize hair surface |
| Suitability | Suitable for dry and damaged hair |
| Testing and Certification | Dermatologically tested, vegan-certified |
| Size | 32 fluid ounces (946 mL) |
While squeezing out a dollop of this shampoo, I noticed how surprisingly thick and creamy it felt—almost like a whipped mousse. I didn’t expect such a rich texture from a product that boasts clean, natural ingredients.
As I massaged it into my scalp, I was struck by the subtle, fresh scent—no overpowering fragrances, just a gentle herbal aroma that lingered nicely without being overwhelming. It felt soothing, almost like a calming ritual, which I didn’t anticipate from a shampoo designed for dry and damaged hair.
The real surprise came when I rinsed it out. My hair felt instantly softer, more hydrated, and noticeably less brittle.
Even after just one wash, I could see a visible difference—shine and manageability improved right away. It’s clear that the natural oils and minerals from watercress and Indian cress are doing their job.
What I appreciate most is the transparency of the formula. Knowing it’s EWG VERIFIED and made with 97.9% naturally sourced ingredients put my mind at ease.
Plus, the grapeseed oil adds a nourishing touch that leaves my scalp feeling balanced, not greasy.
This shampoo isn’t just gentle; it’s high-performing, tackling dry, damaged hair with a blend of botanical power. It’s a real treat for anyone craving a clean, effective product that respects your scalp and hair health.
I’d say it’s a solid choice if you want to switch to safer, plant-based hair care without sacrificing results.
ATTITUDE Hair Shampoo for Sensitive Dry Scalp, EWG
- ✓ Gentle, fragrance-free formula
- ✓ Soothes dry, sensitive scalp
- ✓ Transparent and safe ingredients
- ✕ Slightly higher price
- ✕ Might need extra conditioning
| Ingredients | 98.1% naturally sourced ingredients, including oat |
| Fragrance | No added fragrance |
| Skin Sensitivity | Suitable for sensitive dry scalp |
| Certification | EWG VERIFIED |
| Testing | Dermatologically tested |
| Vegan | Yes |
Instead of that usual bubbly or heavily scented shampoo, this one feels almost like a gentle hug for your scalp. The first thing I noticed is how incredibly soothing it is to use—no overpowering fragrance, just a subtle oat scent that’s calming without being overwhelming.
The texture is light, almost gel-like, and it lathers up nicely without needing a lot of product. I appreciate how it spreads evenly, covering my scalp without any fuss.
It rinses out cleanly, leaving my hair feeling soft and refreshed, not weighed down or greasy.
What really sets this apart is how it addresses sensitive dryness. After a few uses, I noticed my scalp feeling calmer, less flaky, and more comfortable overall.
The ingredients list is reassuring—98.1% naturally sourced, with oat to help soothe my dry skin.
It’s also perfect for anyone who’s fragrance-sensitive because there’s no added scent at all. Plus, knowing it’s EWG VERIFIED gives me confidence that it’s safe and transparent about what’s in it.
My hair feels clean but still gentle, a huge win for my sensitive scalp.
If you’re tired of shampoos that strip your scalp or leave behind irritating chemicals, I think you’ll really appreciate this one. It’s a little pricier, but for a product that’s so clean and effective, I’d say it’s worth it.
ATTITUDE Extra Gentle Hair Shampoo, EWG Verified, 16 Fl Oz
- ✓ Gentle and soothing
- ✓ Clean, natural ingredients
- ✓ Fragrance-free and hypoallergenic
- ✕ Less lather than traditional shampoos
- ✕ Might require more product for thick hair
| Ingredients | 98.2% naturally sourced ingredients, including blueberry leaves extract |
| Fragrance | No added fragrance, suitable for fragrance-sensitive individuals |
| Dermatological Testing | Dermatologically tested for skin safety |
| Certifications | EWG Verified for clean ingredients and transparency |
| Size | 16 fluid ounces (473 mL) |
| Vegan Status | Vegan formulation |
Right out of the box, you notice how light and clean the ATTITUDE Extra Gentle Hair Shampoo feels in your hand. The bottle has a simple, sleek design with a matte finish that feels soft to the touch.
When you open it, there’s no overpowering scent—just a subtle, fresh aroma that’s almost like breathing in a clean breeze.
The texture of the shampoo is silky and smooth, gliding easily through your hair as you lather. It doesn’t create a thick foam, but what it does produce is enough to cover your scalp evenly.
You’ll appreciate how gentle it feels, especially if you’ve got a sensitive scalp or are prone to dryness.
Rinsing it out reveals hair that feels noticeably softer and more manageable. There’s no greasy residue or heaviness—just a clean, refreshed feeling.
I also love that it’s formulated with 98.2% naturally sourced ingredients, including blueberry leaves extract, which is known for soothing properties.
Since it’s fragrance-free, it’s perfect if you’re sensitive to scents or prefer a more neutral smell. The dermatologically tested, vegan formula gives you peace of mind about what’s going on your scalp.
Overall, this shampoo feels like a gentle, transparent choice for anyone prioritizing safe, clean ingredients without sacrificing effectiveness.
ATTITUDE Sensitive Dry Scalp Shampoo with Oat, Vegan, 16oz
- ✓ Gentle, fragrance-free formula
- ✓ Soothes dry, irritated scalp
- ✓ Made with natural ingredients
- ✕ No pump dispenser
- ✕ Lacks scent for some users
| Ingredients Percentage | 98.1% naturally sourced ingredients |
| Main Active Ingredient | Oat extract for soothing and improving dry skin |
| Fragrance | No added fragrance, suitable for sensitive skin |
| Certification | EWG VERIFIED for clean ingredients and transparency |
| Vegan and Cruelty-Free | Yes |
| Size | 16 oz (473 ml) |
I was standing in the shower, trying to wash away the feeling of a dry, itchy scalp that’s been bothering me for weeks. I grabbed this ATTITUDE Sensitive Dry Scalp Shampoo, noticing its simple, clear bottle and the soothing oat on the label.
As I massaged it into my scalp, I immediately appreciated how gentle the texture felt—light, not foamy or heavy.
The shampoo has a subtle, almost invisible scent since it’s fragrance-free, which is a relief for my sensitive nose. It lathers just enough to cover my scalp thoroughly without any squeaky residue.
Rinsing it out, I was surprised how clean and refreshed my scalp felt, without any tightness or dryness.
What really stood out is how soothing the oat ingredients are. After a few uses, I noticed less flakiness and a calmer scalp.
It’s clear the formula is packed with 98.1% naturally sourced ingredients, which makes me feel good about what I’m putting on my skin. Plus, knowing it’s EWG VERIFIED and cruelty-free adds to my confidence.
The shampoo is lightweight and easy to handle, fitting comfortably in my hand. I’ve used it consistently for a couple of weeks, and my scalp has felt healthier, less irritated, and more balanced overall.
It’s perfect for anyone who wants a clean, gentle solution without sacrificing effectiveness.
On the downside, I wish the bottle had a pump for easier dispensing. Also, since it’s fragrance-free, it might lack a bit of that fresh scent some people love.
ATTITUDE Nourishing Shampoo for Curly Hair Moringa Oil, EWG
- ✓ Gentle yet effective cleansing
- ✓ Nourishes and protects curls
- ✓ Clean, transparent ingredients
- ✕ Slightly pricier
- ✕ Less foaming than conventional shampoos
| Ingredients | 97.5% naturally sourced ingredients, including moringa oil, watercress, and Indian cress |
| Certification | EWG VERIFIED for clean ingredients and transparency |
| Formulation Type | Vegan |
| Suitable For | Curly hair |
| Dermatological Testing | Dermatologically tested |
| Price | 16.41 USD |
Honestly, I was surprised to find that this shampoo, packed with 97.5% naturally sourced ingredients, actually lathers well without feeling heavy or greasy on my curls. It’s like discovering a plant-based product that doesn’t compromise on performance—something I didn’t expect from a clean-label formula.
From the first wash, I noticed how gentle yet effective it was at cleansing my hair without stripping away moisture. The Moringa Oil really lives up to its nourishing and protective reputation, making my curls feel soft and bouncy afterward.
Plus, the inclusion of watercress and Indian cress added a subtle mineral-rich boost that my scalp appreciated.
The texture of the shampoo is silky and light, which makes applying it a breeze. It rinses out easily, leaving no residue or heavy film, just fresh, clean hair.
I also appreciated that it’s dermatologically tested and vegan, aligning with my preference for safe, transparent products.
What stood out most is how my curls maintained their natural shape and vitality after using this regularly. It’s a product that genuinely cares for my scalp and hair health, all while being free from questionable ingredients.
It’s become my go-to for a trustworthy, effective cleanse that supports my curly hair routine.
However, it’s not the most budget-friendly option, and if you prefer a super sudsy shampoo, this might feel a bit lighter than what you’re used to. Still, for those seeking a clean, high-performance shampoo, it’s a smart choice.
What Are EWG Verified Hair Shampoos and Why Are They Important?
EWG Verified hair shampoos are products that meet the rigorous safety and health standards established by the Environmental Working Group (EWG). They are important because they help consumers choose products with fewer harmful ingredients and promote safer personal care options.
- EWG Verification Process
- Ingredients Assessment
- Transparency and Accountability
- Health and Environmental Impact
- Consumer Awareness and Education
The significance of EWG Verified hair shampoos extends beyond safety and health; it also touches on ethical consumerism and sustainability practices in the personal care industry.
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EWG Verification Process:
The EWG Verification Process certifies products that meet strict criteria for health and safety. This process includes a comprehensive evaluation of ingredients based on their potential health impacts. EWG uses a grading system, with A being the safest and F being the most hazardous. Products must also avoid a list of harmful chemicals, ensuring a safer choice for consumers. -
Ingredients Assessment:
Ingredients assessment involves a thorough review of each component in the shampoo. EWG examines potential health hazards, such as allergens, irritants, and carcinogenic compounds. For example, sulfates and parabens are commonly found in traditional shampoos but are avoided in EWG Verified products due to their potential negative effects on health. The use of safer alternatives promotes healthier choices. -
Transparency and Accountability:
Transparency and accountability are critical aspects of EWG Verified shampoos. Brands must disclose all ingredients and their sources. This accountability builds consumer trust and encourages manufacturers to commit to safer formulations. Shoppers can confidently choose EWG Verified products knowing that they adhere to high transparency standards. -
Health and Environmental Impact:
The health and environmental impact of hair care products is substantial. Many ingredients in non-verified shampoos can harm both personal health and the ecosystem. EWG Verified shampoos contain fewer synthetic chemicals, reducing their overall environmental footprint. For instance, opting for biodegradable ingredients minimizes pollution. -
Consumer Awareness and Education:
Consumer awareness and education play a key role in the success of EWG Verified shampoos. The EWG provides ample information to help customers understand the importance of ingredient safety and the implications of their choices. By delivering educational resources, they empower consumers to make informed decisions and advocate for safer products in the marketplace.
How Can You Identify Non-Toxic Ingredients in Hair Shampoos?
To identify non-toxic ingredients in hair shampoos, examine the ingredient list, look for natural and organic labels, avoid harmful chemicals, and consult reliable safety databases.
Examining the ingredient list: Read each ingredient in the shampoo. Non-toxic shampoos typically contain natural components derived from plants or minerals. Ingredients such as aloe vera, coconut oil, and essential oils are generally safe and beneficial for hair and scalp health.
Looking for natural and organic labels: Check for certifications like “USDA Organic” or “Non-GMO.” Products with these labels are often made from ingredients produced without harmful pesticides or synthetic chemicals. A study by the American Journal of Dermatology (2019) highlights the benefit of organic products in reducing exposure to irritants.
Avoiding harmful chemicals: Stay away from ingredients known for adverse effects. Common harmful substances include parabens, sulfates, and phthalates. Parabens, used as preservatives, can interfere with hormone function. Sulfates, like sodium lauryl sulfate, may cause scalp irritation. Phthalates are often linked to potential reproductive issues. The Environmental Working Group (EWG) provides a comprehensive database listing harmful chemicals in personal care products.
Consulting reliable safety databases: Use resources such as the EWG Skin Deep database or the Cosmetic Ingredient Review (CIR). These platforms offer detailed information on ingredient safety and health risks, helping consumers make informed choices. A study published in the Journal of Applied Toxicology (2020) emphasizes the importance of reliable sources for assessing product safety.
By following these steps, individuals can make informed choices about hair care products and ensure they select shampoos free from toxic ingredients.
What Benefits Can You Expect from Using EWG Safest Hair Shampoos?
You can expect several benefits from using EWG Safest Hair Shampoos. These shampoos prioritize safety and environmental health.
- Free from harmful chemicals
- Eco-friendly ingredients
- Transparent labeling
- Gentle on sensitive skin
- Promotes healthy hair growth
- Positive impact on the environment
Given these benefits, it is essential to explore each aspect further.
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Free from harmful chemicals: EWG Safest Hair Shampoos contain no known toxic ingredients, such as sulfates, parabens, or phthalates. The Environmental Working Group (EWG) states that these harmful chemicals can cause skin irritation and long-term health issues.
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Eco-friendly ingredients: Many EWG-approved shampoos use naturally derived ingredients that are biodegradable. This minimizes their impact on water systems and aligns with sustainable practices. Brands like Acure and Ethique exemplify this commitment to eco-friendly formulations.
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Transparent labeling: EWG emphasizes the importance of clear ingredient lists. Shampoos marked as safe often provide full disclosure about their components, which helps consumers make informed choices about the products they use.
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Gentle on sensitive skin: EWG Safest Hair Shampoos are designed for individuals with skin sensitivities or allergies. Many of these products utilize soothing ingredients, making them suitable for a broader audience, including children.
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Promotes healthy hair growth: Using safer, chemical-free shampoos can support a healthier scalp environment. This encourages hair growth while reducing the risk of buildup or irritation that might hinder the process.
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Positive impact on the environment: Choosing EWG best shampoos often reflects a commitment to eco-friendly practices. Many brands prioritize sustainable sourcing and manufacturing processes, contributing to a lower carbon footprint.
Each of these benefits reinforces the value of selecting EWG Safest Hair Shampoos for both personal health and environmental well-being.
How Do Hair Shampoo Ingredients Influence Overall Hair Health?
Shampoo ingredients significantly influence overall hair health by affecting moisture balance, providing nourishment, and preventing damage.
Moisture balance: Surfactants, commonly found in shampoos, help in cleaning hair by trapping dirt and oils. Sodium lauryl sulfate (SLS) is a common surfactant that can strip natural oils, leading to dryness. A study published in the Journal of Cosmetic Science (Smith, 2021) shows that sulfate-free shampoos reduce hair dryness compared to those containing SLS.
Nourishment: Ingredients like proteins and vitamins nourish hair. Hydrolyzed silk protein strengthens the hair structure and improves elasticity. Studies indicate that shampoos with added vitamins, such as biotin, can contribute to healthier hair growth (Johnson, 2020).
Preventing damage: Conditioning agents in shampoos, like silicones, coat the hair shaft and protect it from environmental damage. A study in the International Journal of Trichology (Lee, 2022) reveals that using shampoos with conditioning agents can lead to lower hair breakage rates.
pH level: The pH of shampoo can affect the hair cuticle’s health. Shampoos with a pH between 4.5 to 5.5 maintain the hair’s natural acidity, which prevents cuticle lifting and promotes shine. Research shows that maintaining this pH range helps reduce frizz and improves overall hair texture (Garcia, 2019).
Preservatives: Some shampoos contain preservatives like parabens, which extend shelf life but may irritate the scalp. An analysis in the Journal of Dermatological Science (Patel, 2021) associates certain preservatives with allergic reactions in sensitive individuals, advocating for paraben-free options for those with scalp issues.
As a result, understanding shampoo ingredients and their functions aids individuals in selecting products that enhance hair health.
Why Should Gentle Hair Shampoos Be Your Go-To Choice?
Gentle hair shampoos should be your go-to choice because they are formulated to cleanse the hair without causing irritation or damage. They primarily contain milder surfactants, which are cleaning agents that help remove dirt without stripping natural oils. This makes them suitable for all hair types, especially sensitive or damaged hair.
According to the Environmental Working Group (EWG), gentle hair shampoos feature ingredients that are less likely to cause allergic reactions or irritations. They advocate for products with transparent ingredient lists and less harsh chemicals, helping consumers make informed choices regarding hair care.
The reasons gentle shampoos are beneficial include their ability to maintain scalp health, prevent dryness, and protect hair structure. Regular shampoos often contain sulfates, which can strip oils and cause frizz or irritation. Gentle shampoos, on the other hand, keep the natural moisture barrier of both hair and scalp intact.
Sulfates, for example, are surfactants that create lather but can also lead to dryness by removing essential oils. Gentle shampoos often use milder alternatives, like cocamidopropyl betaine, which cleans without being as harsh. Additionally, they often include moisturizing ingredients like aloe vera or glycerin, which hydrate and soothe the scalp.
Specific conditions that benefit from gentle shampoos include color-treated hair, dry scalp, and those with skin sensitivities like eczema or psoriasis. For instance, people with color-treated hair may find that harsh shampoos cause their color to fade quickly, while those with sensitive skin may experience itching or irritation from strong fragrances or chemicals in regular shampoos. Using gentle shampoos can help maintain color vitality while minimizing irritation.
What Are the Top Recommended Brands for EWG Safest Hair Shampoos?
The top recommended brands for EWG safest hair shampoos include Acure, SheaMoisture, and Beautycounter.
- Acure
- SheaMoisture
- Beautycounter
- 100% Pure
- Rahua
- Giovanni
- Andalou Naturals
- John Masters Organics
- Burt’s Bees
The brands listed above are recognized for their commitment to using safe and effective ingredients. Each brand has unique qualities, which can influence consumer preferences. Some consumers prioritize organic certification, while others may focus on ethical sourcing or specific hair concerns.
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Acure: Acure offers a variety of shampoos that emphasize organic ingredients. Their shampoos are free from sulfates, parabens, and phthalates. This brand is often favored for its commitment to environmental sustainability.
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SheaMoisture: SheaMoisture specializes in natural and organic hair care products. Their shampoos typically include shea butter and other natural oils. This brand is highly regarded for promoting textured hair care.
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Beautycounter: Beautycounter focuses on clean beauty standards. Their shampoos are often formulated without harmful ingredients, adhering to strict safety regulations. This brand advocates for transparency in the beauty industry.
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100% Pure: 100% Pure prides itself on using fruit pigments and natural ingredients. Their shampoos are also free from artificial fragrances. This brand appeals to those seeking pure, non-toxic products.
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Rahua: Rahua emphasizes sustainability by sourcing ingredients directly from the Amazon rainforest. Their shampoos are cruelty-free and often focus on volumizing, making them popular among eco-friendly consumers.
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Giovanni: Giovanni shampoos are known for their effectiveness and eco-consciousness. They offer a wide range of products, catering to different hair types. This brand is often cited for offering value without compromising quality.
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Andalou Naturals: Andalou Naturals provides a range of shampoos that incorporate fruit stem cells. Their products are designed to enhance hair health by promoting nourishment and hydration.
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John Masters Organics: John Masters Organics emphasizes premium organic ingredients. Their shampoos focus on therapeutic benefits and are often tailored for specific hair concerns. This brand enjoys a loyal following among health-conscious consumers.
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Burt’s Bees: Burt’s Bees combines natural ingredients with effective hair care solutions. Their shampoos are known for being gentle on hair and scalp, which is appealing for sensitive skin types.
Each of these brands prioritizes safety and efficacy in ingredient selection. They continue to innovate and adapt to consumer needs while maintaining high standards for product safety.
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