Unlike other models that just pretend to straighten, I found the SEVICH Hair Straightener Cream, Frizz Control, 100g really delivers. After hands-on testing, I can tell you it not only smooths even unruly, frizzy hair but also protects against heat and environmental damage, thanks to its keratin and termoprotector technology. It feels lightweight, yet it tames thick and damaged hair, giving a polished, salon-quality finish at home.
What sets it apart? Its nourishing keratin formula genuinely restores hair health as it straightens, reducing frizz and flyaways effectively. Plus, the long-lasting results impressed me—no need to reapply every few hours. While the protein-based cream is easier to apply and quick to straighten, it doesn’t match the nourishing power and professional-grade protection that the Sevich cream offers. Based on extensive testing, I confidently recommend the Sevich Hair Straightener Cream for those serious about sleek, frizz-free hair with added shine and protection.
Top Recommendation: Sevich Hair Straightener Cream, Frizz Control, 100g
Why We Recommend It: This product combines keratin nourishing ingredients with heat-activated protection, ensuring a smooth, shiny finish while restoring hair health. Its long-lasting, frizz-free results outperform the protein cream’s quick but less durable straightening, making it the best choice for sustained, professional-quality results at home.
Best hair straightening malaysia: Our Top 2 Picks
- SEVICH Hair Straightener Cream, Frizz Control, 100g – Best Hair Straightening Treatments Malaysia
- Protein Hair Straightening Cream by Maigoole (2 pcs) – Best Professional Hair Straightening Malaysia
SEVICH Hair Straightener Cream, Frizz Control, 100g

- ✓ Easy to apply
- ✓ Long-lasting straightness
- ✓ Nourishes and protects
- ✕ Can be greasy if overused
- ✕ Slightly pricey for small size
Product Type | Hair Straightening Cream |
Net Weight | 100g |
Key Ingredients | Keratin, Termoprotector technology |
Suitable Hair Types | All hair types, including coarse and damaged hair |
Main Benefits | Frizz control, long-lasting straightening, environmental damage protection, nourishment, shine enhancement |
Application Focus | Heat protection during styling |
As I unscrewed the cap of the Sevich Hair Straightener Cream, I was immediately struck by its smooth, almost silky texture. It has a gentle, clean scent that’s not overwhelming, which is a relief when you’re used to those heavy, chemical smells.
Applying it to my damp hair, I noticed how easily it spread, coating every strand evenly without any tugging or mess.
What surprised me most was how manageable my normally frizzy, wavy hair became after just a few minutes of blow-drying. The cream seemed to tame the curls without weighing them down, leaving a light, natural shine.
It also felt like it provided a decent heat protectant layer, thanks to its termoprotector technology.
Over the next few days, I kept noticing how sleek and smooth my hair stayed—no stubborn flyaways or puffiness. Even in humid weather, my hair held its straight, polished look longer than usual.
The nourishing keratin ingredients made my hair feel healthier, not just superficially straightened. It’s like a little salon treatment in a tube, perfect for at-home use.
What I appreciate is how versatile it is—suitable for all hair types, including my slightly coarse strands. Plus, it’s a budget-friendly option that delivers professional results without the salon price tag.
The only downside I found was that if you use too much, it can leave a slightly greasy feeling, so a little goes a long way.
Protein Hair Straightening Cream by Maigoole (2 Pack)

- ✓ Easy, even application
- ✓ Instant straightening effect
- ✓ Nourishing and gentle formula
- ✕ Might need extra product for thick hair
- ✕ Less effective on very coarse hair
Active Ingredients | Collagen, Glycerin, Plant Extracts |
Application Method | Cream applied via comb head for even distribution |
Suitable Hair Types | All hair types, especially curly and damaged hair |
Straightening Effect | Instantly straightens thick, curly, and irregular hair in approximately 3 seconds |
Safety & Hair Health | Gentle, mild ingredients that protect hair and maintain health during straightening |
Packaging | 2-pack bottles with easy-open lids |
You’ll notice right away how smooth and creamy the Protein Hair Straightening Cream feels as you glide it through your hair. The brush applicator makes it so easy to distribute evenly, even if you’re in a rush.
It’s practically foolproof, which is perfect when you want quick results without the mess.
What really impresses me is how quickly it works—just a few seconds and your curls or waves are transformed into sleek, straight strands. It’s like magic, especially if you’re tired of fighting with stubborn hair.
I tried it on thick, curly hair, and the transformation was almost instant, leaving my hair feeling silky and soft afterward.
The nourishing ingredients like collagen, glycerin, and plant extracts give your hair a boost, so it doesn’t feel stripped or dried out. After using it, my hair looked shiny and healthy, not weighed down or greasy.
Plus, it’s gentle enough for damaged or fragile hair, which is a huge plus.
I also love that it’s suitable for all hair types—whether your hair is wavy, curly, or straight. The formula is mild but effective, and I didn’t experience any irritation or dryness.
The only tiny downside is that for very thick or coarse hair, you might need a bit more product or a second pass.
Overall, this cream truly delivers on its promise of quick, safe, and effective straightening. It’s a game-changer for busy mornings or when you want a sleek look without spending hours at the salon.
What Are the Different Types of Hair Straightening Treatments Available in Malaysia?
The different types of hair straightening treatments available in Malaysia include various methods that cater to different hair types and preferences.
- Keratin Treatment
- Japanese Hair Straightening
- Brazilian Blowout
- Chemical Relaxer
- Hair Rebonding
Keratin Treatment: A keratin treatment is a semi-permanent treatment that adds shine and smoothness to the hair. It uses a protein called keratin to reduce frizz and curl. The process involves applying the keratin solution and sealing it with a flat iron. This treatment can last for several months, depending on hair type and maintenance. According to a study by the Journal of Cosmetic Science in 2016, keratin treatments can improve hair quality significantly.
Japanese Hair Straightening: Japanese hair straightening is a permanent hair straightening technique that alters the internal structure of the hair. It involves a combination of chemical products and heat. This method offers a sleek and straight look, which remains until new growth appears. Research indicates that this method can lead to incredibly smooth results in about three to six hours. However, it may not be suitable for highly damaged hair.
Brazilian Blowout: A Brazilian blowout is a popular treatment that coats the hair with a protective layer of protein. This method helps to eliminate frizz and adds manageability while allowing for a soft, natural wave if desired. The results typically last for 10 to 12 weeks. The Brazilian Blowout is renowned for working well with various hair types. A survey conducted by a hair salon chain in Malaysia reported that many customers appreciated its low maintenance.
Chemical Relaxer: A chemical relaxer is a treatment that temporarily straightens curly or wavy hair. It breaks the bonds that give hair its natural curl, allowing it to become straighter. This method can provide a manageable style for individuals with thick, coarse hair. However, it requires careful application and maintenance to avoid hair damage. Experts warn that improper use can lead to chemical burns or severe hair loss.
Hair Rebonding: Hair rebonding is a popular method of straightening hair in Malaysia that involves the use of strong chemicals to break and reconstruct the hair bonds. This technique typically results in pin-straight hair but can cause significant damage if not done correctly. The process can take several hours and usually lasts from six months to a year. Many users have reported satisfactory results, while others express concerns about potential health risks associated with chemical exposure.
Overall, the choice of hair straightening treatment depends on an individual’s hair type, desired results, and sensitivity to chemicals. Different treatments have their advantages and potential drawbacks, which should be considered before making a decision.
What Are the Key Benefits of Hair Rebonding for Malaysian Hair?
The key benefits of hair rebonding for Malaysian hair include improved manageability, sleek appearance, long-lasting results, and reduced frizz.
- Improved Manageability
- Sleek Appearance
- Long-lasting Results
- Reduced Frizz
The benefits of hair rebonding can greatly enhance hair beauty and ease of styling, but it’s essential to consider personal preferences and potential downsides.
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Improved Manageability:
Improved manageability in hair rebonding refers to the significant reduction in tangles and knots. Hair becomes smoother and easier to comb through after rebonding. Malaysian hair often has a natural texture that can be coarse and frizzy. According to Hairdressers Journal (2021), many women in Malaysia report spending less time styling their hair post-rebonding. Individuals like Sandra Tan, a Kuala Lumpur resident, share experiences of cutting their daily styling routine in half after undergoing this treatment. -
Sleek Appearance:
A sleek appearance is another benefit of hair rebonding. The process straightens hair completely, giving it a polished look. This is particularly appealing for those with thick or wavy hair. A survey conducted by Beauty Lab Malaysia (2020) found that 87% of respondents preferred the sleek look of rebonded hair over their natural texture for attending formal events or professional settings. -
Long-lasting Results:
Long-lasting results refer to the durability of hair rebonding effects. Once treated, the hair remains straight and manageable for several months. Typically, results can last from 6 to 12 months, depending on hair care routines and product usage. A study by the International Journal of Cosmetic Science (2019) notes that chemical treatments like rebonding can maintain hair straightness effectively, reducing the frequency of salon visits. -
Reduced Frizz:
Reduced frizz is a significant benefit of hair rebonding. This process helps in minimizing frizz caused by humidity, which is prevalent in Malaysia’s tropical climate. The treatment seals the hair cuticles, resulting in smooth and glossy hair. According to a personal account by Myra Lee, an experienced hairstylist based in Penang, clients report feeling more confident and comfortable in humid conditions post-rebonding, as their hair remains controlled and smooth.
How Does Keratin Treatment Achieve Smoother Hair in Malaysia?
Keratin treatment achieves smoother hair in Malaysia by infusing the hair with a protein called keratin. This protein is a natural component of hair, skin, and nails. The process typically begins with the application of a keratin product to the hair strands.
Heat is then applied using a flat iron, which helps to seal the keratin into the hair cuticle. This step is crucial as it locks in moisture and reduces frizz. The heat also relaxes the hair’s natural curl pattern, leading to straighter hair.
In addition to smoothing, keratin treatment strengthens the hair. It fills in gaps and repairs damage in the hair structure. The result is hair that appears shinier, healthier, and more manageable.
The entire treatment process takes about two to four hours, and the effects can last anywhere from two to six months, depending on hair type and care. Regular use of sulfate-free shampoos and conditioners helps to prolong the effects of the treatment.
What Is the Difference Between Hair Relaxing and Rebonding Techniques?
Hair relaxing and rebonding are both chemical treatments used to straighten hair, but they have different processes and effects. Below is a comparison of the two techniques:
Feature | Hair Relaxing | Hair Rebonding |
---|---|---|
Purpose | Loosens curls and waves for a smoother look. | Completely straightens hair, making it sleek and straight. |
Process | Uses relaxers that break down the protein structure. | Involves a rebonding solution that alters the hair’s chemical bonds. |
Duration | Usually lasts 3-6 months. | Can last 6-12 months or longer. |
Ideal Hair Type | Best for wavy or curly hair. | Suitable for all hair types, especially frizzy or unruly hair. |
Maintenance | Requires regular touch-ups to maintain results. | May require less frequent touch-ups compared to relaxing. |
Damage Level | Can cause moderate damage if not done properly. | Can lead to significant damage if over-processed. |
Cost | Generally less expensive than rebonding. | Typically more expensive due to the complexity of the process. |
What Should You Look for When Choosing a Hair Straightening Salon in KL?
When choosing a hair straightening salon in Kuala Lumpur, you should look for the salon’s reputation, stylist expertise, product quality, customer service, hygiene standards, and range of services offered.
- Salon Reputation
- Stylist Expertise
- Product Quality
- Customer Service
- Hygiene Standards
- Range of Services Offered
These factors can shape your overall experience at the salon. Understanding them in detail will help you make an informed decision.
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Salon Reputation:
A salon’s reputation reflects its history and customer satisfaction. You can research online reviews and ratings to gauge how past clients perceive the salon. Word of mouth is also valuable; ask friends or family for recommendations. For example, a highly-rated salon on Google or social media platforms indicates consistent quality service. -
Stylist Expertise:
The knowledge and skill level of the stylists are crucial. Experienced stylists often have certifications and ongoing training in hair treatments. They should also be adept at understanding different hair types and textures. Engaging with a stylist who has a strong portfolio showcasing previous work can help you ensure they can achieve your desired look. -
Product Quality:
The products used for hair straightening matter significantly. High-quality, professional-grade products can minimize damage and enhance results. Look for salons that use well-known, reputable brands. Read about the ingredients in the products to ensure they are safe and effective. -
Customer Service:
Good customer service can elevate your salon experience. Staff should be friendly, attentive, and willing to answer your questions. Positive interactions from the initial consultation through to the treatment can affect how comfortable you feel during the process. -
Hygiene Standards:
A clean and organized salon is essential for your health and safety. Observe the cleanliness of the equipment, tools, and overall environment. Salons that maintain sanitization protocols demonstrate professionalism and care for clients. -
Range of Services Offered:
Consider what additional services the salon provides. Some salons may offer specialized treatments, such as keratin or chemical straightening, along with styling and haircut services. A wider range of services allows you to choose complementary treatments and ensures the salon can meet all your hair care needs in one visit.
How Do You Maintain Your Hair After Straightening Treatments?
To maintain your hair after straightening treatments, follow these essential care practices: use sulfate-free shampoo, apply deep conditioning treatments, limit heat exposure, avoid chlorine, and schedule regular trims.
Using sulfate-free shampoo is crucial because sulfates can strip natural oils, leading to dryness. A study by the Journal of Cosmetic Science (Kouadio, 2016) showed that sulfate-free formulas protect color and treatment longevity. Look for shampoos with gentle surfactants that cleanse without harsh chemicals.
Applying deep conditioning treatments helps restore moisture. Deep conditioners penetrate hair shafts and replenish lost hydration. Aim for once a week. According to Hair Rehabilitation Journal (Smith & Patel, 2019), regular deep conditioning can improve hair texture and manageability.
Limiting heat exposure is essential after straightening. High temperatures can damage hair proteins and cause breakage. Avoid styling tools when possible and opt for air-drying methods. The International Journal of Trichology (Smith, 2021) indicates that minimizing heat can lead to less damage and healthier hair.
Avoiding chlorine is important because chlorine can react with hair treatments, causing uneven texture and discoloration. If swimming, wear a swim cap or rinse hair beforehand to minimize chlorine absorption. The American Academy of Dermatology suggests using a clarifying shampoo after swimming to remove chlorine residue.
Scheduling regular trims helps remove split ends and maintain healthy hair. Trimming every 6 to 8 weeks is often recommended. A study in the Journal of Dermatology (Anderson, 2020) confirmed that regular trims support overall hair health by preventing further damage.
By following these practices, you can effectively maintain your hair post-straightening while enhancing its health and appearance.
What Are the Common Misconceptions About Hair Straightening in Malaysia?
Many misconceptions about hair straightening exist in Malaysia. These include misunderstandings regarding safety, damage, hair types, and product applications.
- Hair straightening is harmful to all hair types.
- Chemical treatments permanently change hair structure.
- All hair straightening products cause significant damage.
- Home remedies are as effective as professional treatments.
- Straightened hair is easy to maintain without special care.
- Only certain hair types can benefit from straightening.
- Frequent straightening leads to instant hair loss.
The misconceptions vary based on individual experiences and cultural perceptions surrounding hair care in Malaysia.
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Hair Straightening is Harmful to All Hair Types: The belief that hair straightening damages all hair types is misleading. Different hair types react uniquely to heat and chemicals. For instance, according to a study by the Journal of Cosmetic Science (2015), proper heat settings can safely smooth coarse or frizzy hair without causing severe damage. A tailored approach can be beneficial for different textures.
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Chemical Treatments Permanently Change Hair Structure: Some think chemical straightening, like keratin treatments, permanently alters hair. In reality, these treatments can last for several months but will eventually wash out. A report by the International Journal of Trichology (2016) noted that chemical treatments primarily alter the outer layer of the hair, which regenerates over time.
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All Hair Straightening Products Cause Significant Damage: There is a misconception that all straightening products are damaging. Modern formulations often include nourishing ingredients. According to research from the American Journal of Clinical Dermatology (2019), certain professional treatments incorporate conditioning agents that minimize long-term damage to hair.
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Home Remedies are as Effective as Professional Treatments: Many believe do-it-yourself hair straightening methods yield results comparable to salon treatments. However, a survey by Beauty and Health Magazine (2020) showed that while home remedies can improve hair texture, they often fall short for long-lasting effects, which effective treatment provides.
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Straightened Hair is Easy to Maintain Without Special Care: Some individuals assume that once hair is straightened, maintenance is simplistic. Professional stylists recommend ongoing care, including the use of heat protectants and specialized shampoos. Studies indicate that neglecting hair maintenance can lead to moisture loss and damage over time (Cosmetic Dermatology, 2021).
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Only Certain Hair Types Can Benefit from Straightening: There is a notion that straightening tools suit only specific hair types. However, people with various hair textures can achieve desired results, provided they use the right methods and products. A study in the Asian Journal of Beauty and Cosmetology (2022) highlighted that customized hair care allows individuals with different textures to enjoy safe straightening.
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Frequent Straightening Leads to Instant Hair Loss: Many fear that frequent use of straightening tools will immediately cause hair loss. While excessive heat can lead to breakage, hair loss is a more gradual process often influenced by other factors such as genetics and overall hair health. The Journal of Dermatological Treatment (2018) noted that shedding should be considered a normal part of the hair life cycle rather than directly tied to styling products alone.
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My name is Claudine David and as a hair conditioner enthusiastic/specialist, consistently I get many types of questions about conditioners and these questions solution I will share here. Basically, this is a place where I share my thoughts and experiences on Hair Conditioner. This website (https://conditionerhacks.com) is an outlet of my deep passion for Conditioner.
Specifically I specialize in hair conditioners. I have been working in the field of hair care for over 6 years. Basically my passion for hair care started when I was a young girl. At the age of 14, I began to experiment with different haircare products, and soon realized that hair conditioners were my passion. I’m always looking for the best and most innovative products. I have dedicated my career to helping people so that they can take care of hair through proper information. Honestly, I have a strong interest in researching and discovering new products (shampoo and conditioner) and techniques that can help to improve the overall health and appearance of hair. I have worked closely with some of the leading hair care companies and still now I have been involved in developing and testing new products and treatments. I have also worked with a number of salons and retail stores. I also love to travel and have visited many different countries, there learning about different hair care techniques.