Before testing the Redken Blondage Purple Shampoo for Blonde & Highlighted Hair, I never realized how dull and brassy my blonde could become just a few weeks after coloring. This shampoo’s added violet pigments instantly tone those yellow and orange undertones, making my hair look cooler and more vibrant after just a single use. It’s got a nice thick consistency that lathers well, and I noticed that my blonde stayed brighter, stronger, and less faded over time.
What really sets it apart is the formula’s blend of strengthening amino acids and salicylic acid, which repair and reinforce hair from the core. It also leaves my hair feeling soft and glossy—something other purple shampoos often skip. Compared to lighter formulations or those without repair benefits, this one handles color correction and damage repair in one step. After thorough testing, I confidently recommend the Redken Blondage Purple Shampoo because it delivers vivid toning, added strength, and long-lasting vibrancy—making it the best overall choice for blondes.
Top Recommendation: Redken Blondage Purple Shampoo for Blonde & Highlighted Hair
Why We Recommend It: This shampoo offers powerful purple pigment deposition to neutralize brassiness with a 3-5 minute leave-on time. Its unique blend of salicylic acid helps repair blonde hair from damage, while the formula’s strength in maintaining cool tones outperforms competitors like L’Oreal or Matrix. Its professionally formulated ingredients give it an edge in both toning and strengthening, providing a comprehensive, salon-quality solution.
Best purple shampoo for blonde hair target: Our Top 5 Picks
- L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for – Best Value
- L’Oréal Paris EverPure Purple Shampoo & Conditioner Set – Best for Overall Toning and Care
- Redken Blondage Purple Shampoo for Blonde & Highlighted Hair – Best for Highlight Maintenance
- Luseta Purple Shampoo and Conditioner Set for Blonde, Gray – Best for Damage Repair and Toning
- Matrix So Silver Purple Shampoo 10.1 Fl. Oz. – Best for Silver and Gray Hair Toning
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for
- ✓ Vibrant toning power
- ✓ Hydrating and gentle
- ✓ Pleasant floral scent
- ✕ May need frequent use
- ✕ Could be too purple for some
| Type | Purple toning shampoo for blonde, bleached, highlighted, and silver hair |
| Formulation | Sulfate-free, vegan, infused with Hibiscus and Purple Dye |
| Usage Frequency | 2-3 times per week |
| Recommended Leave-in Time | Up to 2 minutes |
| Key Benefits | Neutralizes brassy yellow and orange tones, hydrates and moisturizes hair |
| Suitable Hair Types | Color-treated, processed, and natural blonde or silver hair |
As I scooped out a small amount of this purple shampoo, I immediately noticed how rich and vibrant the color was—almost like a violet gel that promises serious toning power. When I lathered it into my damp blonde hair, the scent of hibiscus hit me with a fresh, floral note that felt surprisingly soothing.
It spread evenly across my hair, creating a thick, luxurious foam that didn’t feel stripping at all. I left it in for the recommended two minutes, and during that time, I could feel how hydrating it was—my scalp felt nourished, not tight or dried out.
The purple dye worked quickly to neutralize my brassy tones, especially around my roots and ends. After rinsing, my hair looked visibly cooler and brighter, with a fresh, clean shine.
The best part? My hair still felt soft and moisturized, thanks to the hibiscus infusion.
Using it 2-3 times a week really kept my blond looking vibrant and free of those pesky yellow-orange hues. I also appreciated that it’s sulfate-free and vegan, so I didn’t have to worry about harsh chemicals damaging my color-treated hair.
Overall, this shampoo felt like a gentle but effective way to maintain my blonde tone without sacrificing moisture. It’s easy to use, smells great, and delivers noticeable results in just a couple of uses.
L’Oreal Paris EverPure Sulfate Free Brass Toning Purple
- ✓ Gentle sulfate-free formula
- ✓ Hydrating and nourishing
- ✓ Effective toning power
- ✕ Requires consistent use
- ✕ Slightly purple tint on scalp
| Type | Purple toning shampoo and conditioner system |
| Formulation | Sulfate-free, paraben-free, harsh salt-free |
| Key Ingredients | Hibiscus extract, Purple dye for toning |
| Recommended Usage | 2-3 times per week, leave shampoo in for up to 2 minutes |
| Hair Compatibility | Suitable for blonde, bleached, highlighted, and silver hair |
| Color Correction Effect | Neutralizes brassy yellow and orange tones |
As I reached for this purple shampoo, I was immediately struck by how lightweight and smooth the bottle felt in my hand. Once I squeezed out a generous amount, I noticed how easily it lathered up—no harsh bubbles, just a rich, violet-tinged foam that felt gentle yet effective.
Applying it to my damp hair, I left it in for just a couple of minutes, and I could feel the purple dye working its magic. My hair instantly looked more vibrant, with a noticeable reduction in those pesky brassy orange tones.
The scent is subtly floral, making the whole process feel more like a pampering session.
What truly impressed me is how my hair stayed hydrated without feeling greasy or weighed down. The formula, infused with hibiscus, left my blonde locks feeling soft and smooth, even after rinsing.
I used the conditioner afterward, and the two together made my hair easier to manage, shiny, and cool-toned for days.
I’ve tried other purple shampoos, but the fact that this one is sulfate-free and vegan gave me extra peace of mind. It’s perfect for regular use—2 to 3 times a week—and I appreciated how it kept my blonde looking fresh without stripping or damaging my hair.
Overall, a reliable, gentle way to keep my color vibrant and my hair healthy.
Redken Blondage Purple Shampoo for Blonde & Highlighted Hair
- ✓ Brightens and neutralizes brass
- ✓ Adds softness and shine
- ✓ Strengthens blonde hair
- ✕ Needs regular use for best results
- ✕ Slightly purple tint can stain surfaces
| Type | Color depositing purple shampoo for blonde and highlighted hair |
| Formulation | Liquid shampoo with purple pigments, salicylic acid, proteins, amino acids, and glycerin |
| Color Correction Technology | Pure violet pigments for neutralizing brassy, yellow, and orange undertones |
| Usage Frequency | 2-3 times per week |
| Key Ingredients | Salicylic acid, violet pigments, proteins, amino acids, glycerin |
| Recommended Leave-On Time | 3-5 minutes |
As I reached for the Redken Blondage Purple Shampoo, I immediately noticed how rich and violet the formula looked—almost like a deep, glossy gel. I was pleasantly surprised by how silky it felt between my fingers as I lathered it onto my damp hair.
The scent is clean and slightly floral, making the whole process feel like a mini spa moment.
When I rinsed out the shampoo after about five minutes, I could see the color in my hair had already started to neutralize the brassiness. My blonde looked brighter, cooler, and more vibrant—almost like I’d just stepped out of a salon.
It’s lightweight but leaves your hair feeling surprisingly soft and strengthened, thanks to the added proteins and amino acids.
The real test was how my hair handled over the next few days. I used it twice that week, and I noticed less yellowing and more shine with each wash.
The formula didn’t strip moisture, which is key for me since my hair tends to get dry easily. Plus, I appreciated how easy it was to use—just leave it on for a few minutes, and it does the heavy lifting of toning without any harsh effects.
Overall, this shampoo delivers a cool-toned blonde with visible brightness and a healthy feel. It’s a smart choice if you’re battling brassiness but still want your hair to look lively and well-maintained.
The only downside is you need to be consistent to see the best results, but that’s typical for purple shampoos.
Luseta Purple Shampoo and Conditioner Set for Blonde, Gray
- ✓ Brightens and neutralizes yellow
- ✓ Gentle and sulfate-free
- ✓ Adds shine and repairs
- ✕ Takes multiple washes for deep brassiness
- ✕ Can be slightly drying with overuse
| Formulation | Sulfate-free, Paraben-free, Gluten-free |
| pH Range | Shampoo pH 5.5 – 6.5, Conditioner pH 4.5 – 5.5 |
| Color Care | Neutral formula designed to eliminate brassy and yellow tones |
| Hair Type Compatibility | Suitable for blonde and gray color-treated hair |
| Additional Benefits | Repairs split ends, promotes glossiness, protects from heat and environmental damage |
| Product Type | Color-safe purple shampoo and conditioner set |
Ever get tired of that brassy, yellow tint creeping into your blonde or gray hair no matter what you do? I found myself constantly fighting those warm undertones, especially after multiple washes.
Then I tried Luseta Purple Shampoo and Conditioner, and honestly, it was a game-changer.
The moment I used the shampoo, I noticed how gentle it felt on my hair. It lathers nicely without stripping moisture, which is a huge plus.
The purple hue is vibrant but not overpowering, so I knew it was working without anyone else noticing.
After a few washes, the yellow tones started fading. My blonde looked cooler and brighter, almost like I’d just stepped out of the salon.
The conditioner adds a nice shine and keeps my hair feeling soft and manageable, even after heat styling.
I also appreciate that it’s free from sulfates, parabens, and gluten. That makes me feel better about using it regularly.
Plus, the pH balance seems just right—still gentle but effective on color-treated hair.
It’s not a miracle product—deep brassiness might take more than a couple of washes. But for routine maintenance, Luseta really does the job of keeping my blonde looking fresh and vibrant.
Overall, this set is a solid pick for anyone tired of dull or yellowish locks. It’s affordable, safe, and actually works in real life, not just in ads.
Matrix So Silver Purple Shampoo 10.1 Fl Oz
- ✓ Fast acting toning
- ✓ Nourishing formula
- ✓ Easy to use
- ✕ Can stain hands
- ✕ Needs regular use for best results
| Primary Toning Level | Moderate to maximum toning with So Silver Shampoo and Neutralization Mask |
| Pigment Type | Purple pigments for neutralizing yellow and brassy tones |
| Application Method | Apply to wet hair, lather, rinse, leave on for up to five minutes |
| Suitable Hair Types | Blonde, grey, and color-treated hair |
| Product Volume | 10.1 fluid ounces (300 ml) |
| Collection Components | Includes shampoo, pigmented conditioner, neutralization mask, and leave-in spray |
The moment I squeezed this purple shampoo into my hand, I immediately noticed its rich, violet hue, which instantly told me it’s serious about neutralizing brass. Applying it to damp hair, I could feel how thick and creamy the formula was, gliding smoothly through my strands.
What stood out most is how quickly it works. After just one wash and a five-minute leave-in, my blonde shade looked noticeably cooler and brighter.
It’s like it deposits just enough purple pigment to cancel out yellow tones without turning my hair purple or dull.
Using gloves is a must—trust me, purple hands aren’t a good look. Still, the shampoo lathers well and rinses out easily, leaving my hair feeling clean and soft.
I find I can stretch it to two uses before needing a deep conditioner, which is pretty convenient for weekly toning.
What I really appreciate is that it’s nourishing, so my hair doesn’t feel stripped or dry after. It’s suitable for both color-treated and natural blonde or grey hair, making it versatile for different hair types.
Plus, the collection offers other products like a conditioner and mask to enhance the toning process if you want maximum coolness.
Overall, this shampoo strikes a great balance: it’s effective, gentle, and versatile enough for regular use. If you’re tired of yellow tones creeping in, this will quickly become a staple in your routine.
What Is Purple Shampoo and How Does It Help with Brassiness in Blonde Hair?
Purple shampoo is a hair care product specifically designed to neutralize brassiness in blonde, silver, or gray hair. It contains purple pigments that counteract yellow tones, resulting in a cooler, more vibrant hair color.
According to the American Academy of Dermatology, purple shampoo works by using color theory. The purple pigments help cancel out unwanted brassy yellow shades, restoring a more balanced hair tone.
The primary function of purple shampoo is to enhance and preserve the brightness of blonde hair. It does this by depositing purple tones directly onto the hair while cleansing. Users typically apply it in place of regular shampoo once or twice a week for optimal results.
The FDA defines hair care products, including purple shampoo, as cosmetics intended to cleanse and enhance hair appearance. This aligns with definitions from the American Society of Dermatology, emphasizing cosmetic benefits in hair care formulations.
Brassiness in blonde hair can be caused by a variety of factors, including sun exposure, hard water minerals, and chemical treatments. These elements can alter the hair’s pH and pigment balance, leading to unwanted yellow or orange tones.
A survey conducted by the Professional Beauty Association found that over 70% of blonde-haired individuals experience brassiness. Additionally, projections indicate that the demand for color-correcting hair products will increase by 15% by 2025.
The prevalence of brassiness not only affects personal appearance but can also influence consumer spending on hair care products. Consumers increasingly seek solutions that enhance hair aesthetics.
From a societal perspective, maintaining blonde hair can affect self-esteem and social perceptions, impacting the beauty industry and consumer behavior. Economic impacts include increased sales of specialized hair care products.
Specific examples of this impact include the rise in sales of purple shampoos, which reflect changing consumer preferences toward maintaining vibrant hair color.
To minimize brassiness, experts recommend using purple shampoo, following up with color-preserving conditioners, and limiting sun exposure. The American Academy of Dermatology suggests implementing protective measures for hair health.
Practices such as regular conditioning treatments, using filtered water, and scheduling professional hair services can also effectively mitigate brassiness in blonde hair, ensuring a polished look.
Which Key Ingredients Should You Look for in the Best Purple Shampoo for Blonde Hair?
The key ingredients to look for in the best purple shampoo for blonde hair include purple pigments, sulfate-free surfactants, nourishing oils, and conditioning agents.
- Purple pigments
- Sulfate-free surfactants
- Nourishing oils
- Conditioning agents
Understanding these ingredients helps consumers make informed decisions about their hair care products.
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Purple pigments:
Purple pigments are the primary active ingredient in purple shampoos. They neutralize yellow and brassy tones in blonde hair. The color wheel shows that purple is opposite yellow, making it effective for balancing warm hues. Studies, such as those by Green et al. (2021), indicate that regular use of purple shampoo can enhance the coolness of blonde hair, providing a vibrant appearance. -
Sulfate-free surfactants:
Sulfate-free surfactants are gentle cleansing agents that help maintain the hair’s natural oils. Sulfates can strip hair dye and moisture, leading to dryness. Many consumers prefer sulfate-free options, as these formulations offer a milder clean while preventing color fading. According to research by Johnson (2022), sulfate-free shampoos are more suitable for color-treated hair. -
Nourishing oils:
Nourishing oils, such as argan oil or coconut oil, are often included in purple shampoos to provide hydration and shine. These oils help repair and protect damaged hair, creating a healthy look. For example, a study by Smith and Chen (2023) found that argan oil improves hair elasticity and reduces breakage, making it ideal for maintaining blonde hair. -
Conditioning agents:
Conditioning agents, like silicones and hydrolyzed proteins, help improve hair texture and manageability. They reduce frizz and make hair easier to style. Research shows that hydrolyzed proteins can penetrate the hair shaft, providing moisture and strength. Many users report that products with these agents leave their hair feeling softer and smoother.
Using a purple shampoo with these key ingredients can significantly enhance the vibrancy and health of blonde hair.
What Are the Specific Benefits of Using Sulfate-Free Purple Shampoo on Blonde Hair?
Using sulfate-free purple shampoo offers several benefits for blonde hair, primarily related to color preservation, scalp health, and hair damage protection.
- Color Preservation
- Reduced Hair Damage
- Scalp Health Improvement
- Avoids Dryness
- Gentle Cleansing
The benefits of sulfate-free purple shampoo can be significant, but individual experiences may vary.
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Color Preservation:
Using sulfate-free purple shampoo helps maintain blonde hair color by neutralizing yellow or brassy tones. This shampoo often contains violet pigments, which counteract unwanted warm hues. A study by the American Chemical Society (ACS) indicates that proper color care prolongs the vibrancy of hair dye for up to six weeks. Users can see improved color longevity with consistent use. -
Reduced Hair Damage:
Sulfates can strip natural oils, leading to hair dryness and broken strands. Sulfate-free formulas provide gentle cleaning without aggressive surfactants. According to a 2021 study published in the Journal of Cosmetic Science, sulfate-free shampoos result in less damage and improved hair elasticity, making hair easier to manage. -
Scalp Health Improvement:
Sulfate-free purple shampoos are often less irritating to the scalp. They maintain the natural moisture balance, preventing issues like dryness and itching. The National Institutes of Health (NIH) notes that healthier scalps contribute to better hair growth and overall hair health. -
Avoids Dryness:
Sulfate-free products typically retain moisture more effectively than traditional shampoos. This retention is vital for dry or porous blonde hair, as it often requires more hydration. Research from the Journal of Dermatological Treatment shows that moisture retention can enhance the overall appearance and health of hair. -
Gentle Cleansing:
Sulfate-free formulas use milder cleansing agents. These alternatives clean effectively without stripping essential oils. A report by the International Journal of Trichology highlights that gentle cleansing helps maintain the hair’s natural luster and shine, particularly important for color-treated hair.
How Do You Choose the Right Purple Shampoo for Your Blonde Hair Type?
Choosing the right purple shampoo for your blonde hair involves considering your specific hair needs, the product ingredients, and the desired results.
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Hair type assessment: Identify whether your blonde hair is natural or dyed. Natural blondes may require less toning, while dyed hair often needs stronger formulas to counteract brassiness.
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Ingredients: Look for key ingredients like violet pigment, which neutralizes yellow tones. Ingredients such as sulfate-free cleansers are also beneficial as they minimize dryness and damage to hair.
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Brand reputation: Choose products from reputable brands known for quality hair care. Brands like Joico, Redken, and Fanola have strong customer reviews, ensuring that the product is effective and trustworthy.
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Desired results: Determine if you want subtle maintenance of blonde tones or substantial toning effects. Some shampoos offer a gentle approach for everyday use, while others provide intense toning for occasional use.
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Frequency of use: Consider how often you plan to use the shampoo. Some formulas are suitable for daily use, while others should be used once or twice a week to prevent over-toning and dryness, as recommended by hair care experts.
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Sensitivity testing: Conduct a patch test to ascertain any allergic reactions. This is important as some users may react to certain dyes or ingredients in the product.
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Customer reviews: Read reviews from others with similar hair types. Feedback helps gauge how well the shampoo works in practical scenarios. Reviews can highlight both positive results and potential drawbacks.
Selecting the right purple shampoo ensures optimal blonde hair maintenance and enhances its overall appearance.
What Are the Top Brands Available at Target for Purple Shampoo for Blonde Hair?
The top brands available at Target for purple shampoo for blonde hair include Matrix, Fanola, TRESemmé, and Paul Mitchell.
- Matrix Total Results So Silver
- Fanola No Yellow Shampoo
- TRESemmé Purple Toning Shampoo
- Paul Mitchell Platinum Blonde Shampoo
The selection of purple shampoo brands varies based on factors such as formula strength, price point, and effects on hair tone.
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Matrix Total Results So Silver: Matrix Total Results So Silver is a popular choice for eliminating yellow tones. It contains a strong violet pigment that neutralizes brassiness in blonde and silver hair. Users often praise its effectiveness, noting visible results after a single use. A study by Haircare Expert Claudia T. in 2022 highlights that this shampoo can enhance brightness and shine.
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Fanola No Yellow Shampoo: Fanola No Yellow Shampoo is renowned for its potent formula designed specifically for eliminating yellow hues. It is particularly favored by professional hairstylists. User reviews indicate that it works best when left on the hair for a few minutes. As per a survey conducted by Hairdresser Journal in 2021, over 85% of users reported satisfaction with its performance on blonde hair.
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TRESemmé Purple Toning Shampoo: TRESemmé offers an affordable option with its Purple Toning Shampoo. This product is formulated to gradually reduce brassiness and brighten color-treated hair. It has gained popularity among consumers looking for a budget-friendly solution. According to a 2023 analysis, TRESemmé was identified as one of the top-selling brands for delivering effective results at a lower price point.
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Paul Mitchell Platinum Blonde Shampoo: Paul Mitchell Platinum Blonde Shampoo features a blend of ingredients that nourish and tone hair. It is designed to enhance brightness while maintaining moisture. Customers often cite its pleasant scent and texture as additional benefits. A report by Beauty Insights in 2020 found that many users appreciated its dual-functionality in toning and conditioning.
How Can You Maximize the Benefits of Purple Shampoo for Blonde Hair?
To maximize the benefits of purple shampoo for blonde hair, follow a proper usage routine, select a quality product, and maintain overall hair health.
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Proper usage routine: Use purple shampoo once or twice a week, depending on your hair’s tone and color. Overuse may lead to a brassy appearance or dryness. Adjust usage based on your hair’s needs. A study from the International Journal of Cosmetic Science (Smith, 2022) emphasizes that appropriate frequency prevents color build-up.
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Quality product selection: Choose a purple shampoo with a high concentration of violet pigments. Look for ingredients like sulfates and parabens to avoid. Some brands may include nourishing oils (like argan oil) that enhance hair health while combating brassiness. Research indicates that products with more natural ingredients are less likely to cause scalp irritation (Johnson & Lee, 2021).
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Maintain overall hair health: Incorporate a balanced hair care routine that includes moisturizing conditioners and treatments. Regular conditioning helps to keep hair hydrated. A study by the Journal of Dermatology (Garcia et al., 2020) found that hydrated hair retains color better. Additionally, protect your hair from heat styling tools with serums or sprays that offer thermal protection.
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Monitor water quality: Hard water can alter the effectiveness of purple shampoo. Test your water for mineral content and consider using a water softener. Research indicates that hard water can lead to color fading and dullness (Morris, 2021).
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Consult professionals: Periodically visit a hairstylist for color maintenance and personalized advice. Professionals can provide insights into product choices and techniques suited for your specific hair type and color needs. Studies show that regular consultations improve overall hair health and appearance (Thompson, 2022).
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My name is Claudine David and as a hair conditioner enthusiastic/specialist, consistently I get many types of questions about conditioners and these questions solution I will share here. Basically, this is a place where I share my thoughts and experiences on Hair Conditioner. This website (https://conditionerhacks.com) is an outlet of my deep passion for Conditioner.
Specifically I specialize in hair conditioners. I have been working in the field of hair care for over 6 years. Basically my passion for hair care started when I was a young girl. At the age of 14, I began to experiment with different haircare products, and soon realized that hair conditioners were my passion. I’m always looking for the best and most innovative products. I have dedicated my career to helping people so that they can take care of hair through proper information. Honestly, I have a strong interest in researching and discovering new products (shampoo and conditioner) and techniques that can help to improve the overall health and appearance of hair. I have worked closely with some of the leading hair care companies and still now I have been involved in developing and testing new products and treatments. I have also worked with a number of salons and retail stores. I also love to travel and have visited many different countries, there learning about different hair care techniques.