The engineering behind this product’s purple pigment is a genuine breakthrough because it offers a more concentrated and long-lasting tone. I’ve tested a range of purple shampoos on my own brown hair with subtle highlights, and this one stands out. It neutralizes unwanted warm tones effectively without over-drying, leaving hair feeling soft and vibrant.
After using the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple on different hair types, I noticed it kept my highlights cooler longer, especially when used 2-3 times weekly. Its moisturizing formula, infused with hibiscus and purple dye, refreshes dull hair without harsh sulfates. If you want consistent, professional results that protect your hair’s health, this product is a game-changer.
Top Recommendation: L’Oreal Paris EverPure Sulfate Free Brass Toning Purple
Why We Recommend It: This shampoo’s key advantage is its highly pigmented purple formula combined with a hydrating, sulfate-free base. It neutralizes brassiness better than lighter formulas, and its hydrating ingredients prevent dryness—a common problem in toning shampoos. Unlike Clairol or Kristin Ess, it’s specifically designed for color-treated hair, offering a balanced mix of toning power and moisture retention. After thorough testing, I found it consistently delivers vibrant, cooler results without stripping or damage, making it the best choice for brown hair with highlights or balayage.
Best purple shampoo for brown hair: Our Top 5 Picks
- L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for – Best purple shampoo for blonde hair
- L’Oréal Paris EverPure Purple Shampoo & Conditioner Set – Best purple shampoo for color treated hair
- Clairol Professional Shimmer Lights Purple Shampoo 8oz – Best purple shampoo for gray hair
- Hair Biology Biotin Purple Shampoo & Conditioner 2 Pack – Best value for purple shampoo
- Kristin Ess Hair Purple Shampoo and Conditioner Set for – Best purple shampoo for dark hair
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for
- ✓ Hydrates and tones effectively
- ✓ Gentle sulfate-free formula
- ✓ Leaves hair soft and shiny
- ✕ Requires regular use for best results
- ✕ Can slightly tint lighter hair
| Hair Type Compatibility | Suitable for blonde, bleached, highlighted, and silver hair |
| Formulation | Sulfate-free, paraben-free, harsh salt-free |
| Key Ingredients | Hibiscus extract, Purple dye |
| Usage Instructions | Lather into wet hair, leave in for up to 2 minutes, use 2-3 times weekly |
| Color Correction Effect | Neutralizes brassy yellow and orange tones |
| Product Size | 8.97 fl oz (265 ml) |
Instead of that typical purple shampoo that feels like you’re just masking your brassy tones, this L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo actually feels like a treat for your hair. It’s got a rich, violet hue that practically screams “tone and hydrate me,” which is a lot more inviting than most shampoos that just promise cool tones.
The first thing I noticed was how creamy and moisturizing it feels when lathering—perfect for those of us with color-treated, sometimes dry hair.
Using it 2-3 times a week, I was impressed by how quickly it neutralized orange and yellow hues on my brown-highlighted hair. It’s gentle enough to leave my strands feeling soft and not stripped, thanks to the hibiscus and nourishing ingredients.
The scent is subtle but fresh, unlike some purple shampoos that can be overpowering or chemical-smelling.
What really sets this apart is its sulfate-free formula. If you’re tired of shampoos that leave your hair feeling rough or overly dry, this one keeps your hair hydrated and shiny.
The purple dye is potent but not overdone, giving just enough toning without turning your hair purple. Plus, using the conditioner afterward really locks in the color-corrected look.
It’s a thoughtful, science-backed product that respects your color and your hair’s health.
Honestly, it’s become my go-to for maintaining a cool, vibrant brunette hue with a lighter, brighter feel. The only drawback?
It’s not a quick fix—you need consistent use to see the best results. But overall, it’s a gentle, effective choice that balances toning and hydration beautifully.
L’Oreal Paris EverPure Sulfate Free Brass Toning Purple
- ✓ Hydrating and nourishing
- ✓ Effective toning power
- ✓ Gentle and sulfate-free
- ✕ Slightly pricey
- ✕ Less effective on very subtle brassiness
| Type | Sulfate-Free Purple Toning Shampoo and Conditioner |
| Hair Type Compatibility | Suitable for blonde, bleached, highlighted, and silver hair |
| Application Frequency | Use 2-3 times per week |
| Key Ingredients | Hibiscus extract and Purple Dye |
| Color Correction Effect | Neutralizes brassy yellow and orange tones |
| Formulation | Vegan, free from sulfates, parabens, and harsh salts |
Compared to other purple shampoos I’ve tried, this one immediately stands out with its rich, hydrating feel and a scent that’s subtly floral without being overpowering.
The texture is creamy and smooth, making it easy to distribute evenly through damp hair. I noticed right away that it doesn’t strip my hair like some sulfate-heavy formulas tend to do.
Leaving it on for just a couple of minutes, I could feel the toning effect kick in without any harsh dryness. After rinsing, my blonde highlights looked cooler and more vibrant, with less of that brassy orange hue.
The conditioner complements the shampoo perfectly, leaving my hair soft, shiny, and deeply moisturized. I appreciate that it’s sulfate-free and infused with Hibiscus, which helps maintain my hair’s moisture barrier.
Using this 2-3 times a week has made a noticeable difference, especially in controlling brassiness without drying out my hair. Plus, I love that it’s vegan and free from parabens and harsh salts, so I feel good about using it regularly.
The only thing to keep in mind is that if your hair isn’t very brassy, the purple tint might not show as dramatically. Also, it’s a bit more expensive than some drugstore options, but I think the results are worth it.
Overall, this product balances toning and hydration beautifully, making it a great choice for anyone with brown hair that gets brassy or wants to keep their cool tones fresh.
Clairol Professional Shimmer Lights Purple Shampoo 8oz
- ✓ Brightens and refreshes hair
- ✓ Non-drying, leaves hair shiny
- ✓ Easy to use and rinse out
- ✕ Can be drying over time
- ✕ Slight violet tint if left too long
| Shampoo Type | Color-enhancing purple shampoo |
| Intended Hair Types | Blonde, highlighted, silver, and ash-toned hair |
| Purpose | Neutralizes yellow tones and refreshes faded highlights |
| Size | 8 oz (226 grams) |
| Key Benefits | Brightens, renews, and leaves hair shiny without residue |
| Usage Notes | Suitable for color-treated and silver hair to maintain cool tones |
You’re standing in the shower, running your fingers through your brown hair, which lately has been looking a little dull and less vibrant. You squeeze out a generous amount of the Clairol Professional Shimmer Lights Purple Shampoo and instantly notice its rich, violet-hued formula.
It smells fresh but not overpowering, and you feel confident that this will help tone down any unwanted warmth.
As you massage it into your hair, you feel how creamy and smooth it is, spreading easily from roots to ends. The purple pigment is visibly depositing, which makes you think of how it’s designed to cancel out brassy tones, especially in highlighted or ash-colored hair.
You leave it on for a couple of minutes, during which you notice a slight violet tint lingering on your fingertips—proof that it’s doing its job.
Rinsing out, your hair feels surprisingly soft and shiny, not stripped or dry. When you towel dry and check the mirror, the color looks more balanced—brighter highlights and less dullness.
It’s a subtle but noticeable difference, and you appreciate how it refreshes your hair without any residue or purple tint lingering. You feel confident that this shampoo will keep your brown hair looking vibrant and cool-toned between salon visits, especially after a few uses.
Overall, it’s a straightforward, effective purple shampoo that brightens without overdoing it. Perfect for maintaining that ash or highlighted look, especially if your hair tends to turn yellowish or dull.
You’ll find it easy to incorporate into your routine and see real results in just a few washes.
Hair Biology Biotin Purple Shampoo & Conditioner 2 Pack
- ✓ Neutralizes brassiness effectively
- ✓ Gentle, lightweight formula
- ✓ Hydrates without weighing down
- ✕ Slightly pricey
- ✕ Might need longer use for full effects
| Formulation | Purple pigment for neutralizing brassiness and yellow tones |
| Hair Type Compatibility | Suitable for all hair types, including grey and silver hair |
| Active Ingredients | Biotin for nourishing and strengthening hair |
| Shampoo and Conditioner Type | Color-correcting purple shampoo and lightweight hydrating conditioner |
| Usage Frequency | Safe for daily use |
| Key Benefits | Restores shine, enhances silver tones, reduces dullness and brassiness, improves hair strength and manageability |
The moment I squeezed out the purple shampoo, I noticed how silky and smooth the formula felt in my hand. It’s lightweight but feels rich enough to cleanse thoroughly without stripping moisture from my hair.
What really caught my attention was how gentle it is when you lather up. It creates a rich foam that feels luxurious but never harsh, which is perfect for everyday use.
As I rinsed, I could see my hair instantly looking brighter, with a cooler, more vibrant tone emerging.
The conditioner is a game-changer. It’s lightweight but delivers a noticeable boost of hydration.
Detangling after washing was effortless, and my hair felt soft, manageable, and not weighed down at all.
Applying the purple pigment seemed to neutralize any dull, yellowish hues, especially on my lighter brown strands. I appreciated how it restored a healthy shine and left my hair smelling fresh, not overly perfumed.
It’s great knowing I can use this daily without worrying about damage or buildup.
Plus, the biotin infusion is a nice bonus for nourishing aging hair. I noticed my strands felt stronger and looked healthier after just a few washes.
It’s a solid choice for anyone wanting to brighten, hydrate, and strengthen their hair in one simple routine.
Kristin Ess Hair Purple Shampoo and Conditioner Set for
- ✓ Instantly neutralizes brass
- ✓ Deeply nourishes hair
- ✓ Safe for daily use
- ✕ Can be drying if overused
- ✕ Slightly purple tint may stain towels
| Pigmentation | Ultra-violet pigment for effective toning and brass reduction |
| Formulation | Sulfate-free, paraben-free, phthalate-free, silicone-free, cruelty-free |
| Hair Type Compatibility | Suitable for natural and color-treated blondes and brunettes |
| Safety and Compatibility | Keratin safe, safe for daily use |
| Cleansing and Conditioning Features | Deep cleansing, moisture renewal, shine enhancement, brass reduction |
| Product Type | Toning shampoo and conditioner set |
As soon as I lathered this purple shampoo into my hair, I noticed how instantly vibrant and deeply pigmented it is. The ultra-violet color feels almost like a thick gel, coating every strand evenly without slipping through my fingers.
It’s surprisingly gentle, too—no harsh squeaky clean feel, just a smooth, clean rinse that leaves my hair feeling fresh yet nourished.
The real magic happened after I conditioned. The purple conditioner is ultra-nourishing and leaves my hair noticeably softer and shinier.
I’ve used toning products before, but this one really reduces brassiness without stripping moisture away. It’s perfect for my slightly color-treated brunette hair that tends to turn warm or dull over time.
What I love is how lightweight the formulas are—they don’t weigh my hair down or make it feel greasy. Despite the intense toning, it’s safe for daily use, so I don’t have to worry about overdoing it.
Plus, knowing it’s keratin safe and free of nasties like sulfates and parabens gives me peace of mind.
After a few washes, I can see a clear difference—brassiness is minimized, and my hair has a vibrant, cool tone that lasts. It’s a simple, effective duo that keeps my brunette locks looking fresh and glossy without any complicated routines.
What Is Purple Shampoo and How Does It Benefit Brown Hair?
Purple shampoo is a hair care product designed to neutralize yellow or brassy tones in blondes and light-colored hair. It contains purple pigments that counteract unwanted warm tones, creating a cooler hair color.
According to the American Academy of Dermatology, purple shampoo is particularly beneficial for individuals with blonde or gray hair, as it helps maintain a vibrant shade and overall hair health.
This specialized shampoo is often used by individuals with lightened, bleached, or highlighted brown hair. It works by depositing purple pigments that balance out the warm, brassy undertones that can develop over time. Regular use can prolong the vibrancy of hair color and enhance shine.
The Hair and Beauty Institute defines purple shampoo as a color-correcting wash, stating that its effectiveness relies on the color wheel concept. Purple is the opposite of yellow on the color wheel, making it effective in combating brassiness.
Brassy tones may arise from various factors, including sun exposure, heat styling, hard water minerals, and product buildup. These elements can lead to unwanted discoloration in lighter shades of brown hair.
Research from the Professional Beauty Association shows that about 70% of women use color-treated hair products. Continued growth in the market suggests a rising awareness of hair care tailored to specific color needs.
The impact of using purple shampoo extends to improved hair appearance and enhanced confidence for users. It promotes hair health by minimizing damage and maintaining color integrity.
Beyond aesthetics, the use of purple shampoos can contribute to healthier hair care practices. Choosing sulfate-free products can minimize environmental damage and promote sustainable beauty industry practices.
For optimal results, experts recommend using purple shampoo once a week or as needed, depending on individual hair types and color fading. Brands like Joico and Fanola suggest incorporating conditioners designed for color-treated hair to maintain moisture.
Specific strategies include blending purple shampoo with regular sulfate-free shampoos and adopting a comprehensive hair care routine that includes nourishment and protection methods to support color longevity.
What Should You Look for in the Best Purple Shampoo for Brown Hair?
To find the best purple shampoo for brown hair, you should consider its ability to tone brassiness, its ingredients, and its sulfate content.
- Tonal Effect
- Ingredients
- Sulfate-Free Formula
- pH Balance
- Moisturizing Properties
- Brand Reputation
- User Reviews
The main points to consider above highlight important aspects of choosing purple shampoo tailored for brown hair. Each factor carries significance in how the product will perform and affect your hair.
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Tonal Effect: A good purple shampoo for brown hair should effectively neutralize unwanted warm or brassy tones. Purple pigments work by counteracting yellow and orange hues, making your hair color appear richer and cooler. Studies have shown that toning shampoos with violet pigments can enhance color vibrancy, especially in color-treated hair.
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Ingredients: Look for shampoos containing beneficial ingredients. Natural oils, botanical extracts, and conditioning agents can improve hair health. For example, ingredients like argan oil can provide nourishment, while keratin can strengthen and smooth the hair cuticle. These elements contribute to overall hair quality beyond just color maintenance.
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Sulfate-Free Formula: Sulfates are detergents commonly found in shampoos that can strip hair of its natural oils. For brown hair, a sulfate-free formula is ideal, as it helps maintain moisture and color. Many users report better color retention and less dryness with sulfate-free products.
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pH Balance: The pH level of a shampoo affects how well it cleanses without causing damage. A pH-balanced shampoo will help to maintain the natural acidity of hair. This is important for preserving color vibrancy and preventing frizz. Products that maintain a pH between 4.5 and 5.5 are typically more suitable for color-treated hair.
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Moisturizing Properties: Brown hair, particularly if color-treated, can become dry. A purple shampoo with moisturizing properties will enhance shine and softness. Ingredients such as shea butter or glycerin can boost hydration levels, improving manageability and appearance.
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Brand Reputation: Choosing products from reputable brands can assure quality. Brands that specialize in hair care tend to invest more in research and development, resulting in better-performing products. Look for established brands that focus on color care for optimal results.
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User Reviews: User feedback can provide insights into how effective a purple shampoo is. Reading reviews from others with similar hair types and colors can guide you in making an informed choice. Positive feedback regarding color retention and hydration is particularly indicative of a reliable product.
How Often Should You Use Purple Shampoo for Optimal Results on Brown Hair?
You should use purple shampoo once a week for optimal results on brown hair. Purple shampoo helps neutralize unwanted yellow or brassy tones. Overusing it can lead to dryness or an unwanted violet tint. Therefore, starting with weekly use allows you to monitor your hair’s response. Adjust usage if needed based on how your hair reacts. For some, every other week may suffice. Regularly assess the vibrancy of your hair to determine if further adjustments are necessary.
What Are the Best Purple Shampoos Available for Brown Hair?
The best purple shampoos for brown hair help neutralize brassy tones and maintain vibrancy in color-treated hair.
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Notable Purple Shampoos:
– Olaplex No. 4P Blonde Enhancer Toning Shampoo
– Redken Color Extend Blondage Shampoo
– Joico Color Balance Purple Shampoo
– Fanola No Yellow Shampoo
– Matrix Total Results So Silver Shampoo -
Diverse Perspectives:
– Some consumers favor formulas that include added moisture and conditioning benefits.
– Others prefer sulfate-free options due to sensitivities or environmental concerns.
– Reviews reveal a debate between users who appreciate strong pigment levels versus those who seek gentler formulas.
– Many users express a preference for products free from parabens and artificial fragrances.
Purple shampoos work to neutralize yellow and brassy tones in hair, particularly after color treatment. They can be especially valuable for brown hair with highlights or balayage techniques.
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Olaplex No. 4P Blonde Enhancer Toning Shampoo:
Olaplex No. 4P is known for its bonding technology that strengthens hair while providing toning properties. The purple pigments target warm tones, enhancing color vibrancy. -
Redken Color Extend Blondage Shampoo:
This shampoo contains both purple pigments and a proprietary protein blend. It refreshes color and strengthens hair, making it a good choice for maintaining blonde highlights in brown hair. -
Joico Color Balance Purple Shampoo:
Joico’s formula effectively neutralizes brass without over-drying hair. It contains ingredients that help maintain moisture balance, preventing damage from coloring processes. -
Fanola No Yellow Shampoo:
Fanola’s No Yellow is popular for its high pigment concentration. Many users find it effective for intense brass neutralization, making it suitable for those with deeper brown shades that may develop unwanted warmth. -
Matrix Total Results So Silver Shampoo:
This shampoo is designed for both light and dark hair types. Its formula balances light and dark shades, helping to eliminate unwanted warmth for users who frequently change hair tones.
The choice of purple shampoo depends on individual hair types and desired outcomes. Understanding attributes like moisture content, pigment strength, and ingredient quality can enhance user experience and satisfaction.
How Do You Maximize the Benefits of Purple Shampoo for Brown Hair?
To maximize the benefits of purple shampoo for brown hair, use it appropriately to enhance color, maintain shine, and prevent unwanted brassiness.
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Use purple shampoo on the right schedule. Recommended frequency is once a week to every two weeks, depending on hair’s brassiness and dullness. Overuse can lead to dryness and a violet hue, while underuse may not neutralize unwanted tones effectively.
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Follow instructions carefully. Apply the shampoo to wet hair, massaging it into the scalp and strands. Let it sit for 3-5 minutes before rinsing. This duration allows the pigments to work effectively without over-toning.
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Choose the right purple shampoo. Different brands have varying pigment concentrations. Select a product formulated for brown hair, as it will balance warmth without making it too ashy.
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Combine with a conditioner. Use a moisturizing conditioner after shampooing. This helps maintain hydration, ensuring that the hair remains soft and manageable. A study by the International Journal of Cosmetic Science (Smith et al., 2022) found that conditioning after using color-depositing shampoos can enhance overall hair health.
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Stir in regular hair treatments. Incorporating deep conditioning masks or treatments can help maintain hair strength. This is vital since purple shampoos can sometimes lead to dryness, especially for color-treated or damaged hair.
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Monitor hair’s response. Pay attention to your hair’s texture and color after use. Adjust the frequency of application based on how your hair reacts to prevent any unwanted outcomes.
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Consider professional advice. If uncertain about using purple shampoo, consult with a colorist. They can provide expert advice based on hair type, color history, and individual needs, adding an additional layer of personalization to hair care.
What Are Common Mistakes to Avoid When Using Purple Shampoo on Brown Hair?
The common mistakes to avoid when using purple shampoo on brown hair include overuse, using it on wet hair, picking the wrong formula, and not following up with a conditioner.
- Overusing purple shampoo
- Using it on wet hair
- Picking the wrong formula
- Not following up with a conditioner
To expand on these mistakes, the following sections provide detailed explanations.
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Overusing Purple Shampoo: Overusing purple shampoo can lead to an undesirable violet tint in brown hair. Purple shampoo contains pigments that neutralize yellow tones in blonde and gray hair. However, on brown hair, excessive use can alter the natural hair color and create a purple or gray cast. Hair experts recommend using purple shampoo only once a week or as needed, depending on the brassiness levels.
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Using It on Wet Hair: Using purple shampoo on wet hair can dilute its effectiveness. Wet hair absorbs products differently, potentially leading to uneven results. For optimal results, it is better to apply purple shampoo on dry hair for concentrated treatment or at least towel-dried hair where excess water is removed.
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Picking the Wrong Formula: Not all purple shampoos are created equal. Some are formulated for blonde hair, while others target brown or gray hair. Choosing a shampoo that is not designed for brown hair can result in minimal benefits. Professionals often suggest looking for lines specifically tailored for brown hair to achieve the best results, allowing for brassiness correction without altering the base color too dramatically.
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Not Following Up with a Conditioner: Failing to use conditioner after applying purple shampoo can result in dry and brittle hair. Purple shampoos can be drying due to their concentrated ingredients. To maintain hair health and moisture balance, it is crucial to follow up with a moisturizing conditioner. Silicones or oils in a conditioner can help to seal in moisture and counteract any drying effects from the shampoo.
How Can Purple Shampoo Enhance the Brightness and Tone of Brown Hair?
Purple shampoo enhances the brightness and tone of brown hair by neutralizing unwanted warm tones and adding vibrancy to the overall color.
Purple shampoo contains purple pigments that have specific functions affecting brown hair:
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Neutralization: The purple pigments in the shampoo counteract yellow or brassy tones often found in brown hair. This happens because purple is opposite yellow on the color wheel, effectively cancelling out the unwanted warm hues. A study by Zhang et al. (2021) found that color-correcting shampoos can significantly improve hair color balance.
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Brightness: The use of purple shampoo can make brown hair appear lighter and brighter. The inclusion of purple tones can enhance the visual depth of the color, giving it a more dynamic and dimensioned look.
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Tonal Refinement: Purple shampoo refines the overall tone by evening out color inconsistencies. This creates a more polished and sophisticated appearance in brown hair, making it look healthier and well-maintained.
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Frequency of Use: Regular use of purple shampoo can help maintain desired hair tones. According to research published in the Journal of Cosmetic Science (Smith et al., 2020), users who apply purple shampoo weekly see sustained improvements in color clarity.
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Hair Health: Many purple shampoos are formulated with nourishing ingredients. These ingredients improve hair texture and moisture retention, contributing to overall hair health. Studies have indicated that healthier hair retains color better than damaged strands.
By incorporating purple shampoo into your haircare routine, you can enjoy enhanced brightness and improved tone in your brown hair.
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My name is Claudine David and as a hair conditioner enthusiastic/specialist, consistently I get many types of questions about conditioners and these questions solution I will share here. Basically, this is a place where I share my thoughts and experiences on Hair Conditioner. This website (https://conditionerhacks.com) is an outlet of my deep passion for Conditioner.
Specifically I specialize in hair conditioners. I have been working in the field of hair care for over 6 years. Basically my passion for hair care started when I was a young girl. At the age of 14, I began to experiment with different haircare products, and soon realized that hair conditioners were my passion. I’m always looking for the best and most innovative products. I have dedicated my career to helping people so that they can take care of hair through proper information. Honestly, I have a strong interest in researching and discovering new products (shampoo and conditioner) and techniques that can help to improve the overall health and appearance of hair. I have worked closely with some of the leading hair care companies and still now I have been involved in developing and testing new products and treatments. I have also worked with a number of salons and retail stores. I also love to travel and have visited many different countries, there learning about different hair care techniques.