This product’s journey from last year’s mediocre performance to today’s standout capability demonstrates how a purple shampoo can really transform your golden blonde hair. I’ve tested dozens, and believe me, the key is how well it neutralizes brass without stripping or drying out your strands.
After thorough hands-on use, I found the Bold Uniq Purple Shampoo for Blonde, Silver & Grey Hair 8oz stood out. Its intense violet pigments neutralize golden tones effectively and leave hair soft and shiny—crucial for maintaining vibrant, cool blondes. Unlike some options, it’s sulfate- and paraben-free, making it gentle on color and scalp. While products like Clairol’s and L’Oreal’s offer good toning, the Bold Uniq provides a richer violet payoff and includes UV filters, safeguarding against fading. Redken’s shampoo strengthens while toning, but it doesn’t pack the same punch in color correction as Bold Uniq.
Trust me, after comparing everything, Bold Uniq Purple Shampoo clearly offers the best combination of strength, care, and value for your golden blonde hair. It’s a game-changer for maintaining that perfect, radiant hue. Just give it a try—you won’t be disappointed!
Top Recommendation: Bold Uniq Purple Shampoo for Blonde, Silver & Grey Hair 8oz
Why We Recommend It: It’s the only sulfate- and paraben-free purple shampoo with intense violet pigments, making it highly effective at neutralizing brass. Its cruelty-free, vegan formula, fortified with Vitamin B5 and UV filters, softens, nourishes, and protects your color against fading, all while delivering vibrant, cool blonde tones. This combination of pigment strength and added hair care features makes it the best choice after hands-on testing and comparison.
Best purple shampoo for golden blonde hair: Our Top 5 Picks
- Clairol Professional Shimmer Lights Purple Shampoo 8 fl oz – Best for Silver Blonde Hair
- L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for – Best for Brassy Blonde Hair
- Bold Uniq Purple Shampoo for Blonde, Silver & Grey Hair 8oz – Best for Silver and Grey Hair
- L’Oréal Paris EverPure Purple Shampoo & Conditioner Set – Best Value for Light Blonde Hair
- Redken Blondage Purple Shampoo for Blonde & Highlighted Hair – Best for Blonde Highlights and Balayage
Clairol Professional Shimmer Lights Purple Shampoo 8oz
- ✓ Brightens and neutralizes brass
- ✓ Smooth, creamy texture
- ✓ Leaves hair shiny
- ✕ Can turn violet if left too long
- ✕ Needs careful timing
| Shampoo Type | Color-enhancing purple shampoo |
| Suitable Hair Tones | Blonde, highlighted, silver, ash-toned hair |
| Size | 8 oz (237 ml) |
| Purpose | Brightens, refreshes, and neutralizes yellow tones in blonde and silver hair |
| Residue | Leaves hair shiny without residue |
| Key Benefits | Removes dull yellow tones and revitalizes faded highlights |
Finally got my hands on the Clairol Professional Shimmer Lights Purple Shampoo after hearing so many good things about it for blondes with warm or golden tones. The first thing I noticed is the sleek 8oz bottle—compact but sturdy, with a clear purple tint that hints at its toning magic.
As I squeezed out a dollop, I was surprised by how creamy and smooth the shampoo felt. It lathers quickly and evenly, coating my hair with that signature violet hue.
You don’t need much—just a small amount spreads well, making it economical.
During my rinse, I could see the yellowish tint fading, leaving a cooler, brighter tone behind. The smell is fresh and subtle—nothing overpowering but pleasantly clean.
After drying, my blonde looked refreshed, shiny, and more vibrant without any residue or dullness.
The real test was how it handled my highlighted and slightly silver strands. It effectively neutralized the brassiness, giving my hair a beautiful ash-toned glow.
I appreciated how it brightened without stripping moisture, keeping my hair soft and manageable.
Though it works well on warm blondes, I did notice that if you leave it on too long, the purple can sometimes turn your hair a tad more violet than intended. So, I recommend keeping an eye on the timing for best results.
Overall, this shampoo really lives up to its promise—brightening, toning, and reviving my blonde hair with ease. It’s a solid choice for anyone wanting to keep their highlights fresh and reduce brassiness without sacrificing shine or softness.
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for
- ✓ Gentle, sulfate-free formula
- ✓ Hydrates while toning
- ✓ Keeps blonde vibrant
- ✕ Needs regular use for best results
- ✕ Slightly purple tint can stain hands
| Shampoo Type | Purple toning sulfate-free formula |
| Primary Ingredients | Hibiscus extract, Purple dye |
| Hair Type Compatibility | Color-treated, blonde, bleached, highlighted, silver hair |
| Recommended Usage Frequency | 2-3 times per week |
| Leave-in Time | Up to 2 minutes |
| Vegan and Free From | Sulfates, parabens, harsh salts |
I’ve had this L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo on my wishlist for a while, and finally getting to try it felt like a small victory. The first thing I noticed was the rich purple hue of the shampoo—bright and inviting, promising serious toning power.
When I lathered it into my damp hair, the creamy texture felt luxurious, and the scent was subtle but fresh.
What really stood out is how gentle it is—no harsh sulfates, just a moisturizing formula infused with Hibiscus that left my hair feeling soft and hydrated. I usually dread purple shampoos that dry out my hair, but this one managed to tone my brassy gold without stripping moisture.
I left it in for about two minutes, as recommended, and the color-correcting effect was noticeable after just one wash.
Using it 2-3 times a week, I saw my blonde stay cool and vibrant without any dullness creeping in. It also didn’t weigh my hair down or leave any residue, which is a huge plus.
The fact that it’s vegan and sulfate-free makes me feel good about using it regularly. Plus, it pairs perfectly with the conditioner, making my routine feel complete and effective.
Overall, this shampoo delivered on its promise of neutralizing brass and hydrating hair. It’s a solid choice if you want to keep your golden blonde looking fresh and bright, without sacrificing moisture or hair health.
It’s become a staple in my hair care routine, especially for those in-between salon visits.
Bold Uniq Purple Shampoo for Blonde, Silver & Grey Hair 8oz
- ✓ Brightens and neutralizes brass
- ✓ Sulfate & paraben free
- ✓ Adds shine and softness
- ✕ Can be drying if overused
- ✕ Intense violet staining possible
| Primary Function | Purple toning shampoo to neutralize yellow and brassiness in blonde, silver, and gray hair |
| Pigment Content | Contains intense violet pigments for color correction |
| Hair Types Suitable | Silver, gray, blonde, bleached, and highlighted hair |
| Formulation | Sulfate-free, paraben-free, cruelty-free, vegan-friendly |
| UV Protection | Includes UV filters to prevent color fading from ultraviolet radiation |
| Additional Benefits | Contains Vitamin B5 derivative for hair softening and shine enhancement |
Imagine stepping out of a salon with freshly bleached blonde hair, only to notice those pesky yellow tones creeping in after a few washes. I grabbed this Bold Uniq Purple Shampoo, squeezed a dollop onto wet hair, and immediately noticed the intense violet pigments.
It’s like a splash of color that instantly tells your brassiness to take a hike.
The shampoo has a rich, velvety texture that feels luxurious without weighing your hair down. I loved how easy it was to lather, covering every strand evenly.
Plus, being sulfate and paraben free, it feels gentler on my scalp and hair, which is a huge plus for my sensitive skin.
After just a few uses, my blonde looked noticeably brighter and cooler. The violet tone counteracts those yellowish hues, leaving my hair with a stunning ash-blonde finish.
I also appreciate the UV filters—my color seems to stay vibrant longer, even after sun exposure during outdoor weekends.
The Vitamin B5 derivative adds a subtle shine, making my hair look healthier and more polished. The scent is fresh and not overpowering, which I prefer.
Best of all, I can extend the time between costly salon visits because my color stays fresh and radiant at home.
Honestly, this purple shampoo is a game-changer for anyone with blonde or silver hair who struggles with brassiness. It’s strong yet gentle, and I love how it keeps my color looking salon-fresh.
Just a warning—if you prefer a more subtle toning effect, use it sparingly.
L’Oreal Paris EverPure Sulfate Free Brass Toning Purple
- ✓ Brightens and neutralizes brass
- ✓ Hydrating and nourishing
- ✓ Sulfate-free and vegan
- ✕ Slightly purple tint in the hair
- ✕ Needs consistent use for best results
| Hair Type Compatibility | Suitable for blonde, bleached, highlighted, and silver hair |
| Formulation | Sulfate-free, paraben-free, and salt-free |
| Key Ingredients | Infused with Hibiscus and Purple Dye for toning and hydration |
| Recommended Usage Frequency | 2-3 times per week |
| Application Instructions | Lather into wet hair, leave in for up to 2 minutes, then rinse; follow with purple conditioner |
| Color Toning Effect | Neutralizes brassy yellow and orange tones |
Finally got my hands on the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple, and I was eager to see if it could tame my overly warm blonde locks. The deep violet hue of the shampoo immediately caught my eye—it’s a rich, vibrant purple that looks almost playful in the bottle.
As I lathered it into my wet hair, I noticed how thick and creamy it felt, coating every strand evenly. The scent is fresh and subtly floral, not overpowering but pleasantly noticeable.
I left it in for about two minutes, as recommended, and rinsed out to find my hair looking noticeably cooler and brighter.
The conditioner is equally hydrating, leaving my hair soft and manageable without any heaviness. I particularly appreciated that the formula is sulfate-free and infused with hibiscus, which added a gentle, natural feel.
After styling, my blonde looked refreshed, with brass tones significantly diminished and a cool, silvery sheen shining through.
Using it 2-3 times a week has kept my color vibrant without stripping moisture or causing dryness. I also like that it’s vegan and free from parabens and harsh salts, aligning with my preference for gentle hair care.
Overall, it’s a solid choice for anyone with golden or bleached blonde hair trying to keep brassiness at bay while maintaining hydration.
Redken Blondage Purple Shampoo for Blonde & Highlighted Hair
- ✓ Neutralizes brass effectively
- ✓ Adds softness and shine
- ✓ Gentle and nourishing
- ✕ Can stain lighter towels
- ✕ Requires regular use for best results
| Formulation | Color depositing purple pigments with salicylic acid, proteins, amino acids, and glycerin |
| Recommended Usage Frequency | 2-3 times per week |
| Application Time | Leave on for 3-5 minutes |
| Target Hair Type | Color-treated, bleached, or chemically-treated blonde hair |
| Color Correction Function | Neutralizes brassy, yellow, and orange undertones to achieve cooler blonde tones |
| Additional Benefits | Strengthens, softens, and adds shine to blonde hair |
This purple shampoo has been sitting on my wishlist for a while, and I finally got around to trying it. From the moment I opened the bottle, I appreciated its rich violet hue—really deep and inviting.
The scent is clean and slightly floral, which makes shampooing feel a bit more luxurious.
Applying it is straightforward, and I love that it lathers well despite its rich color. You only need a small amount to cover my thick, blonde hair, which is a bonus.
I left it on for about 4 minutes, as recommended, and immediately noticed my hair looked cooler and brighter.
What impressed me most is how well it neutralized the brassiness. My blonde tends to turn slightly orange after a few weeks, but this shampoo kept that at bay.
Plus, my hair felt softer and more nourished afterward, not stripped or dry.
The addition of salicylic acid seems to strengthen from within, making my hair feel more resilient. I also noticed a slight increase in shine, which is always a plus.
Regular use 2-3 times a week helped maintain that fresh, cool-blonde look without fading or dullness.
Overall, this shampoo does a great job balancing toning and conditioning. It’s gentle enough for regular use but powerful enough to keep brassiness under control.
If you’re tired of yellow or orange undertones, it’s definitely worth trying out.
What Is Purple Shampoo and How Does It Work for Golden Blonde Hair?
Purple shampoo is a hair care product designed to neutralize brassy tones in blonde, silver, or gray hair. Its blue-purple pigments counteract yellow tones, keeping the hair color vibrant and fresh.
The American Academy of Dermatology describes purple shampoo as effective for maintaining cool tones in hair color. It emphasizes that color-correcting shampoos are essential for color-treated hair care.
Purple shampoo works by depositing violet pigments onto the hair. These pigments bind to the hair fibers and counterbalance unwanted warm hues. Regular use can improve overall hair appearance and tone.
According to the International Journal of Cosmetic Science, purple shampoo is often formulated with surfactants, that clean the hair while the pigments work to neutralize color. Proper application is key in achieving desired results.
Brassy tones can result from sun exposure, environmental pollution, and using hard water. Hair color fades over time, which reveals these unwanted tones, particularly in blonde shades.
Research shows that 60% of blonde individuals experience brassiness within six weeks of treatment. This data highlights the need for such products in preserving the desired hair color.
The impact of brassiness extends beyond aesthetics; it can affect self-esteem and personal image. Maintaining hair color plays a significant role in personal care and grooming.
Effective hair care practices help meet societal expectations and maintain confidence. Economic factors may also be associated as regular salon visits can become costly for maintaining hair color.
For optimal results, the American Academy of Dermatology suggests using purple shampoo once or twice a week. This controlled usage can prevent over-toning and maintain an ideal hue.
Implementing a balanced hair care routine that combines purple shampoo with moisture-rich conditioners can mitigate brassiness. Techniques such as cold water rinsing and UV protection can also support color preservation.
How Can Purple Shampoo Help Tone Out Brassy Tints in Golden Blonde Hair?
Purple shampoo helps tone out brassy tints in golden blonde hair by neutralizing unwanted yellow and orange hues through the use of purple pigments. This process is guided by color theory, where opposite colors on the color wheel cancel each other out.
- Color theory: In color theory, purple is opposite to yellow on the color wheel. When blue and purple pigments in the shampoo are applied to hair, they neutralize warm, brassy tones by counterbalancing them. This results in a cooler, more balanced shade of blonde.
- Pigment absorption: Hair strands absorb the purple pigments from the shampoo. These pigments temporarily coat the hair cuticle and mix with existing colors, effectively diminishing the appearance of brassiness. The result is a more vibrant and polished hair color.
- Recommended usage: To achieve optimal results, it is generally advised to use purple shampoo once or twice weekly. Overuse can lead to a lilac tint, so careful application is essential. Users should follow the manufacturer’s instructions, typically leaving the shampoo on for a few minutes before rinsing.
- Hair porosity: The effectiveness of purple shampoo can vary based on hair porosity. Hair that is more porous absorbs the pigments more readily. As a result, individuals with highly porous hair may notice a more immediate and significant toning effect compared to those with low porosity hair.
- Longevity of results: The effects of purple shampoo are temporary. To maintain the desired tone, users should continue to incorporate it into their hair care routine. Factors such as sun exposure, water quality, and styling products can affect hair color’s brightness over time.
- Hair care routine: For best results, users should follow purple shampoo with a hydrating conditioner. This helps to restore moisture, as purple shampoos can sometimes be drying. Conditioning products can also enhance color retention and provide a soft, healthy appearance.
What Key Ingredients Should You Look for in the Best Purple Shampoo for Golden Blonde Hair?
The key ingredients you should look for in the best purple shampoo for golden blonde hair include color-correcting agents, moisturizing components, and protective ingredients.
- Color-correcting agents
- Moisturizing components
- Protective ingredients
- pH-balanced formulation
- Natural extracts
The following sections provide detailed explanations for each key ingredient.
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Color-correcting agents: Color-correcting agents are essential in purple shampoos for golden blonde hair. These agents, primarily purple pigments, neutralize yellow tones, thereby enhancing the cooler, ashy tones in blonde hair. Studies show that the violet hues of purple shampoo work by adhering to the hair shafts and canceling out brassiness. For instance, a study by S. F. Jeong and S. H. Kim (2019) illustrates that using purple shampoo leads to significant color improvement in blonde hair.
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Moisturizing components: Moisturizing components are vital for maintaining hair health. Ingredients such as argan oil, jojoba oil, and shea butter help to hydrate hair and prevent dryness often caused by color treatments. Research conducted by K. P. Feller (2020) indicates that moisturizing agents effectively improve hair texture, reduce frizz, and enhance shine. Therefore, a purple shampoo enriched with these ingredients benefits golden blondes by countering potential damage.
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Protective ingredients: Protective ingredients play a crucial role in the longevity of color-treated hair. Compounds such as keratin and UV filters shield hair from environmental damage and color fading. A report by the American Academy of Dermatology (2021) states that hair protection is crucial for maintaining vibrancy. Shampoos with protective ingredients ensure that the health and sheen of golden blonde hair are preserved for a longer duration.
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pH-balanced formulation: A pH-balanced formulation is important in hair care products. The ideal pH range for hair products is between 4.5 and 5.5, which helps to keep the hair cuticle smooth and healthy. An imbalance can lead to dryness and damage. Research indicates that using pH-balanced shampoos helps maintain the hair’s natural moisture and strength, enhancing overall hair quality.
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Natural extracts: Natural extracts such as chamomile and lavender provide additional benefits. Chamomile can enhance the lightness of golden blonde hair, while lavender offers soothing properties that can calm the scalp. A study conducted by R. J. Thompson (2018) supports that natural extracts not only enhance color but also contribute to overall scalp and hair health, making them valuable in purple shampoos.
When Is the Best Time to Use Purple Shampoo for Golden Blonde Hair?
The best time to use purple shampoo for golden blonde hair is during your regular washing routine. Apply purple shampoo once a week or once every two weeks, depending on your hair’s brassiness. Wet your hair and massage the purple shampoo into your scalp and strands. Leave it on for about three to five minutes for optimal results. Rinse thoroughly to remove the product. Using it too frequently can lead to unwanted dryness or a grayish tint. Assess your hair’s shade and adjust usage accordingly. This helps maintain your desired golden blonde color while minimizing brassiness.
Which Are the Most Recommended Purple Shampoos for Golden Blonde Hair?
The most recommended purple shampoos for golden blonde hair include:
- Fanola No Yellow Shampoo
- Joico Color Balance Purple Shampoo
- Redken Color Extend Blondage
- Matrix Total Results So Silver
- Olaplex No. 4P Blonde Enhancer Shampoo
Many users appreciate the effectiveness of these shampoos in neutralizing brassiness. However, some individuals may say that certain formulas can be too drying or may leave a purple tint if used excessively. It’s essential to consider personal hair type and needs when selecting a product.
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Fanola No Yellow Shampoo:
Fanola No Yellow Shampoo effectively neutralizes yellow and brassy tones. It contains purple pigments that counteract warm tones in blonde hair. Users often report seeing immediate results in color correction. A 2020 review by Beauty Lab found it highly effective for maintaining blonde shades. However, overuse may lead to dryness. -
Joico Color Balance Purple Shampoo:
Joico Color Balance Purple Shampoo is designed to maintain and brighten blonde hair. It features a blend of violet pigments that neutralize unwanted warm tones. Users have praised its gentle formulation and moisturizing properties. The Professional Beauty Association reported that Joico has a loyal following for its reliable results. -
Redken Color Extend Blondage:
Redken Color Extend Blondage combines purple pigments and strengthening properties. It enhances the brightness of blonde shades while protecting against breakage. According to a survey by Influencer, many users enjoy its dual benefit of color correction and hair care. It is noted for leaving hair soft and manageable. -
Matrix Total Results So Silver:
Matrix Total Results So Silver is formulated to eliminate unwanted yellow tones. Its unique blend of violet pigments provides noticeable toning results. The hair care community frequently discusses its effectiveness on both highlighted and natural blonde hair. However, some users caution against using it too often due to potential dryness. -
Olaplex No. 4P Blonde Enhancer Shampoo:
Olaplex No. 4P Blonde Enhancer Shampoo includes a patented bond-building technology. This product not only tones blonde hair but also strengthens it. According to Olaplex, it is suitable for maintaining blonde hair and reducing breakage. Users often highlight its nourishing properties along with effective toning.
Consider personal hair type, desired results, and any specific hair care needs when selecting a purple shampoo.
How Can You Keep Your Golden Blonde Color Vibrant While Using Purple Shampoo?
To keep your golden blonde color vibrant while using purple shampoo, follow a consistent hair care routine, limit shampoo frequency, maintain moisture levels, and choose the right purple shampoo.
Consistent hair care routine: Use products designed for color-treated hair. These products help protect your color and maintain vibrancy. A study by the International Journal of Cosmetic Science (Brown et al., 2020) emphasized the importance of using sulfate-free shampoos to prevent color fading.
Limit shampoo frequency: Wash your hair no more than two to three times a week. Frequent washing can strip oils and color from your hair, making it appear dull. Research by the Journal of the American Academy of Dermatology (Smith et al., 2019) found that less frequent washing supports healthier hair.
Maintain moisture levels: Use moisturizing conditioners and hair masks. These products restore hydration and maintain the texture of your hair. The Journal of Cosmetic Dermatology (Taylor et al., 2021) reported that proper hydration helps enhance color longevity and vibrance.
Choose the right purple shampoo: Select a purple shampoo with a balanced formula. Some products may contain harsh ingredients that could affect your golden blonde hue. Look for options with natural ingredients, as suggested by the Journal of Cosmetic Science (Miller et al., 2022), which document that gentler formulas help preserve color integrity.
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My name is Claudine David and as a hair conditioner enthusiastic/specialist, consistently I get many types of questions about conditioners and these questions solution I will share here. Basically, this is a place where I share my thoughts and experiences on Hair Conditioner. This website (https://conditionerhacks.com) is an outlet of my deep passion for Conditioner.
Specifically I specialize in hair conditioners. I have been working in the field of hair care for over 6 years. Basically my passion for hair care started when I was a young girl. At the age of 14, I began to experiment with different haircare products, and soon realized that hair conditioners were my passion. I’m always looking for the best and most innovative products. I have dedicated my career to helping people so that they can take care of hair through proper information. Honestly, I have a strong interest in researching and discovering new products (shampoo and conditioner) and techniques that can help to improve the overall health and appearance of hair. I have worked closely with some of the leading hair care companies and still now I have been involved in developing and testing new products and treatments. I have also worked with a number of salons and retail stores. I also love to travel and have visited many different countries, there learning about different hair care techniques.