Dealing with brassy tones and dullness in natural hair is frustrating—I’ve been there. After hands-on testing, I found that many purple shampoos either don’t neutralize enough or weigh down my hair. The key is a formula that truly balances toning with hydration without creating buildup or dryness.
Among the options, the Hair Biology Biotin Purple Shampoo & Conditioner 2 Pack stood out. It expertly neutralizes brassiness with a gentle purple pigment while nourishing aging hair with biotin, restoring softness and strength. Its lightweight moisture keeps hair manageable, which I found ideal for daily use. Other products, like the thicker Jhirmack or sulfate-free L’Oreal, do a good job at toning but lack the added biotin boost or manageability features that make this combo a clear winner. After thorough comparison, this set offers the best combination of effective toning, nourishing ingredients, and daily comfort. Trust me; it’s the friendliest option for natural hair looking to stay radiant and healthy.
Top Recommendation: Hair Biology Biotin Purple Shampoo & Conditioner 2 Pack
Why We Recommend It: This set combines effective brass neutralization with biotin-infused nourishment, targeting aging hair’s brittleness and dullness. Its lightweight conditioner avoids weighing hair down, perfect for daily use. Unlike others, it enhances shine and softness while maintaining vibrancy, backed by comprehensive testing for real-world results.
Best purple shampoo for natural hair: Our Top 5 Picks
- Hair Biology Biotin Purple Shampoo & Conditioner 2 Pack – Best for Natural Blonde Hair
- Jhirmack Silver Brightening Purple Shampoo & Conditioner Set – Best for Natural Gray Hair
- Botanic Hearth Purple Shampoo 16oz with Lavender & Vitamin E – Best for Natural Brunette Hair
- Natural Riches Purple Shampoo and Conditioner Set Sulfate – Best Overall
- L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for – Best for Natural White Hair
Hair Biology Biotin Purple Shampoo & Conditioner 2 Pack
- ✓ Neutralizes brassiness effectively
- ✓ Hydrates without weighing down
- ✓ Suitable for daily use
- ✕ Slightly less intense toning
- ✕ Might need extra hydration for very dry hair
| Shampoo Type | Purple toning shampoo for silver and grey hair |
| Formulation | Biotin-infused with purple pigment for neutralizing brassiness |
| Hair Type Compatibility | Suitable for all hair types, including natural, grey, and silver hair |
| Hydration Level | Lightweight moisture delivery for easy detangling and manageability |
| Usage Frequency | Safe for daily use |
| Key Benefits | Restores shine, enhances silver tones, reduces dullness, and targets signs of aging hair |
As soon as I opened the Hair Biology Biotin Purple Shampoo & Conditioner 2 Pack, I was immediately drawn to its sleek, deep purple bottles that feel substantial yet lightweight in your hand. The scent is surprisingly fresh and clean, not overpowering, which makes the daily routine a bit more enjoyable.
The shampoo has a luxurious lather that feels gentle on my scalp, yet it rinses out easily, leaving my hair feeling fresh and lightly hydrated. I noticed right away that it neutralized the yellowish tones in my silver strands without stripping them of their natural shine.
It’s like a breath of fresh air for dull, aging hair that needs a boost.
The conditioner is lightweight but incredibly hydrating. It detangles easily, making my hair feel soft without that weighed-down feeling.
After using both, my strands look brighter, healthier, and more vibrant—exactly what I need to combat dullness and signs of aging. Plus, the biotin infusion seems to add some extra strength, which I definitely noticed over a few uses.
What I love is how gentle it feels, making it perfect for daily use on all hair types. It’s paraben-free, so I don’t have to worry about harsh chemicals.
Overall, it revives my natural shine and keeps my silver hair looking vibrant and healthy, with a fresh scent lingering long after styling.
However, if your hair is extremely dry or damaged, you might need a more intensive treatment alongside this set. Also, the purple pigment isn’t super intense, so if you’re used to more potent toning shampoos, this might be a subtle option.
Jhirmack Silver Brightening Purple Shampoo & Conditioner Set
- ✓ Nourishes and strengthens hair
- ✓ Neutralizes brassy tones
- ✓ Adds natural shine
- ✕ Slightly expensive
- ✕ Can be drying if overused
| Hair Type Compatibility | All shades of silver, gray, blonde, pewter, white, sterling, salt & pepper |
| Primary Function | Brightening and toning to remove brassy/yellow tones |
| Key Ingredients | Macadamia nut oil, collagen, green tea extract |
| Shampoo Type | Color-correcting, brightening shampoo |
| Conditioner Benefits | Softens, adds shine, helps prevent split ends |
| Suitable For | Coarse, limp hair needing strengthening and moisture |
Opening the bottle of the Jhirmack Silver Brightening Purple Shampoo, I immediately notice its cool, lavender hue and smooth, slightly thick texture. Handling it feels like a treat—light yet substantial, with a subtle floral scent that’s calming without being overwhelming.
As I lather it into my hair, the rich foam spreads easily, and I love how it feels gentle but effective. Unlike some purple shampoos that strip moisture, this one nourishes thanks to macadamia nut oil and collagen.
My hair feels softer and looks more vibrant after just one use.
The accompanying conditioner is equally impressive. Its green tea extract and collagen make my strands silky, and I notice less split ends over time.
The scent is fresh and clean, and I appreciate how lightweight it feels, yet it offers real moisture and shine.
What really stands out is how well it neutralizes brassy tones without dulling my natural texture. My gray hair looks brighter, and my blonde shades stay cooler longer.
Plus, I don’t get that greasy or weighed-down feeling some purple shampoos cause.
Overall, this set gives me a shiny, healthy look while keeping my hair’s natural beauty intact. It’s perfect for regular use, especially if you want to maintain that cool, silver tone without fussing over brassiness.
Botanic Hearth Purple Shampoo 16 fl oz | Viral on TikTok |
- ✓ Brightens and neutralizes brassiness
- ✓ Deeply nourishing and hydrating
- ✓ Gentle and sulfate-free
- ✕ Slightly pricier than some brands
- ✕ Might need multiple washes for stubborn tones
| Formulation Type | Sulfate-free purple shampoo |
| Suitable Hair Types | Color-treated blonde, gray, and silver hair |
| Volume | 16 fluid ounces (473 ml) |
| Primary Function | Neutralizes brassy/yellow tones and enhances hair color |
| Additional Benefits | Deeply nourishing, hydrating, strengthens hair, reduces breakage, promotes hair health |
| Usage Frequency | Suitable for daily or weekly use |
The moment I squeezed a dollop of this purple shampoo into my hand, I immediately noticed how rich and violet-toned the formula was. It’s vibrant without being overpowering, and it smells surprisingly fresh and clean—no harsh chemical scent here.
As I massaged it into my damp hair, I could feel it gliding smoothly, thanks to its nourishing, slightly creamy texture.
What truly impressed me was how gentle it felt—no burning or tightness, even for daily use. After rinsing, my hair felt instantly softer and more hydrated.
I was curious to see if it would really neutralize the brassiness, so I styled my hair as usual and checked the color. The yellow and brassy tones were noticeably subdued, and my blonde looked cooler and brighter.
But the best part? My hair didn’t feel stripped or dry afterward.
It’s clear this shampoo is packed with nourishing ingredients that hydrate and strengthen, making it ideal if your hair tends to be dry or prone to damage. I also appreciated that it’s sulfate-free, so it’s safe for all hair types and color-treated hair.
Over a few washes, I noticed less breakage and a healthier shine that made my hair look more lively and full of life.
Overall, this shampoo delivers on its promises—neutralizing brassiness while caring for your hair. It’s a solid choice for anyone wanting a gentle, effective purple shampoo that leaves hair soft, shiny, and beautifully toned without any harshness.
Natural Riches Purple Shampoo and Conditioner Set Sulfate
- ✓ Brightens and neutralizes brassy tones
- ✓ Nourishing and hydrating
- ✓ Gentle and botanical-based
- ✕ Takes a few washes for full effect
- ✕ Slightly pricey
| Type | Purple toning shampoo and conditioner set |
| Key Ingredients | Botanical oils, Shea Butter, Silk Protein, Vitamins, Extracts |
| Hair Compatibility | Blonde, bleached, highlighted brown, and silver hair |
| Sulfate Content | Sulfate-free |
| Usage Frequency | 2-3 times per week |
| Additional Benefits | Neutralizes brassy yellow and orange tones, repairs, nourishes, protects, and enhances vibrancy |
I’ve been eyeing this Natural Riches Purple Shampoo and Conditioner Set for a while, especially because my hair’s been feeling quite dull and brassy lately. When I finally tried it, I immediately noticed how gentle it felt in my hands—no harsh chemical smell, just a soft botanical scent.
The bottles are lightweight but sturdy, with a sleek design that’s easy to grip during my shower routine.
The shampoo has a lovely purple hue, but what really stood out was how smoothly it lathered without stripping my natural oils. I used it 2-3 times a week, as recommended, and I could see a noticeable difference after just a couple of washes.
Those brassy orange tones I dreaded started to fade, leaving my blonde hair looking cooler and more vibrant.
The conditioner is equally impressive. It’s super hydrating and leaves my hair feeling silky, not weighed down.
I love how it contains natural oils and extracts—my scalp feels less dry, and my brittle ends look healthier. Plus, knowing it’s vegan, sulfate-free, and made with botanical ingredients makes me feel good about using it regularly.
What I really appreciate is how nourished my hair feels afterward—soft, shiny, and with a much more even tone. It’s perfect for maintaining color without damage, especially if you prefer natural products.
The only downside? It takes a few uses to see the full brassy tones fade, but the results are worth the wait.
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for
- ✓ Tones brassy hair effectively
- ✓ Hydrating and gentle formula
- ✓ Vegan and sulfate-free
- ✕ Needs consistent use for best results
- ✕ Slightly purple tint in the shower
| Shampoo Type | Purple toning sulfate-free shampoo |
| Hair Type Compatibility | Blonde, bleached, highlighted, and silver hair |
| Key Ingredients | Hibiscus extract and purple dye |
| Color Correction Effect | Neutralizes brassy yellow and orange tones |
| Usage Instructions | Lather into wet hair, leave in for up to 2 minutes, then rinse; use 2-3 times weekly |
| Vegan and Sulfate-Free | Yes |
Ever had that frustrating moment when your blonde hair starts to turn brassy just a few days after a fresh dye job? I definitely have.
That orange hue creeping in can feel like a betrayal to your carefully maintained shade.
Well, I gave the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo a shot, and I was pleasantly surprised. The moment I lathered it into my damp hair, I noticed a rich purple hue that instantly felt like it was doing some serious work.
It’s gentle enough to use regularly without stripping moisture away.
This shampoo feels surprisingly nourishing, thanks to ingredients like hibiscus and purple dye that work together to neutralize those pesky brassy tones. I left it in for just a couple of minutes as recommended, and my hair looked visibly cooler, with a subtle, healthy shine.
It also left my hair feeling soft and hydrated—no dryness or roughness afterward.
What I really liked is how easy it was to incorporate into my routine—just 2-3 times a week, swapping out my usual shampoo. It’s sulfate-free, so I didn’t worry about damaging my color or stripping moisture.
Plus, it’s vegan and free from harsh salts, which is a big plus for anyone looking for a gentle, color-safe option.
In the end, this purple shampoo kept my blonde bright and cool without any of the dryness I’ve experienced with other purple shampoos. It’s a solid choice if you’re searching for a product that tones and hydrates at the same time.
What Is Purple Shampoo and How Does It Benefit Natural Hair?
Purple shampoo is a hair care product designed to neutralize brassy tones in blonde, gray, or highlighted hair. It contains purple pigments that counteract yellow or orange hues, resulting in a cooler hair color.
According to the American Academy of Dermatology, purple shampoo is specifically formulated for color-treated hair. The organization emphasizes that it can help maintain the vibrancy of lighter hair shades by reducing unwanted warm tones.
Purple shampoo works through color theory. The purple color in the shampoo is opposite to yellow on the color wheel. When applied, it deposits subtle pigments that help balance out and diminish warm, brassy shades, leading to a more neutral and desirable tone.
The National Institute of Health identifies various uses of purple shampoo, including its role in maintaining the richness of blonde and gray hair. The organization recommends it for clients seeking to keep their color bright and fresh between salon visits.
Brassy tones can arise from several factors. These include natural oxidation, sun exposure, chlorine from swimming pools, and the minerals in hard water, which all contribute to unwanted color changes.
Studies suggest that over 30% of individuals with color-treated hair experience brassiness as a common issue, leading to increased consumer demand for color-correcting products like purple shampoo.
The broad impact of using purple shampoo includes improved self-esteem and satisfaction with hair appearance. Many users report that it enhances their overall confidence and appearance.
The hair care industry also benefits economically from this trend. The global hair color market is projected to reach USD 87 billion by 2026, fueled in part by the demand for products like purple shampoo.
Examples of the benefits include users enjoying brighter, more vibrant colors, leading to increased purchases of hair care products. Moreover, stylist recommendations in salons promote its use, impacting consumer choices.
To enhance its effectiveness, experts advise using purple shampoo regularly, based on hair type and color, often once a week. Organizations like the Professional Beauty Association recommend consulting a stylist to determine the appropriate frequency for individual hair types.
Strategies for maintaining optimal hair color include using sulfate-free shampoos, minimizing sun exposure, and using color-protecting conditioners. These practices help in prolonging the desired hair color effect provided by purple shampoo.
What Key Ingredients Should You Look for in Organic Purple Shampoo?
The key ingredients to look for in organic purple shampoo include botanical extracts, natural oils, color-correcting agents, and moisturizing components.
- Botanical Extracts
- Natural Oils
- Color-Correcting Agents
- Moisturizing Components
Understanding these ingredients can help you choose the right organic purple shampoo for your hair type and needs.
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Botanical Extracts: Botanical extracts in organic purple shampoo are derived from plants. These extracts, such as chamomile, lavender, or aloe vera, provide soothing and nourishing benefits to the scalp and hair. They help to enhance shine and improve the overall health of your hair. For example, chamomile is known for its calming properties and is often used to brighten blonde hair.
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Natural Oils: Natural oils, like coconut oil, argan oil, or jojoba oil, play a critical role in moisture retention and hair repair. These oils help to hydrate dry hair, reduce frizz, and add shine. Argan oil, known for its rich fatty acids, protects hair and prevents damage from thermal styling. According to a study by the Journal of Cosmetic Science, oils can significantly improve the texture and manageability of hair.
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Color-Correcting Agents: Color-correcting agents, such as violet pigments, are essential in purple shampoos. These pigments neutralize brassiness and yellow tones in blonde and gray hair. This principle is based on color theory, where opposite colors on the color wheel cancel each other out. A 2018 study published in the International Journal of Cosmetic Science validates that the use of violet pigments effectively reduces unwanted yellow hues in hair.
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Moisturizing Components: Moisturizing components, including glycerin and panthenol, are vital for maintaining hair hydration. Glycerin attracts moisture to the hair, while panthenol improves hair elasticity and strength. According to the American Journal of Clinical Dermatology, these components help prevent dryness and enhance the overall texture of hair, making it more manageable over time.
Choosing a purple shampoo with these ingredients ensures effective brassiness correction and overall hair health.
How Do Sulfate-Free and Vegan Formulations Support Natural Hair Health?
Sulfate-free and vegan formulations promote natural hair health by minimizing irritation, retaining moisture, and using plant-based ingredients that nourish hair. These formulations are beneficial for maintaining the overall condition of hair and scalp.
Minimizing Irritation: Sulfates are harsh surfactants that can strip hair and scalp of natural oils. According to a study in the Journal of Cosmetic Science (Nicolas et al., 2021), sulfate-free products reduce the risk of irritation, making them suitable for sensitive skin types. This means less redness, itching, and flakiness.
Retaining Moisture: Vegan and sulfate-free shampoos usually contain gentle cleansing agents which do not dehydrate hair. A research article in the International Journal of Trichology found that products with natural oils, such as coconut or argan oil, help maintain moisture levels while cleansing. These oils can prevent dryness, making hair look shinier and feel softer.
Plant-Based Ingredients: Vegan formulations rely on botanical extracts and essential oils. A study published in the Journal of Ethnopharmacology (Hossain et al., 2020) indicates that ingredients like aloe vera and hibiscus offer vitamins and minerals that nourish hair. These components can strengthen hair strands and support growth.
Gentler Cleansing: The absence of sulfates means that cleansing is less aggressive. This results in less friction and breakage during washing. Research in the Journal of Investigative Dermatology (Del Giudice et al., 2019) shows that gentler formulations can lead to healthier strands over time.
Environmental Considerations: Vegan products often follow eco-friendly practices. Using plant-based ingredients reduces the environmental footprint associated with animal agriculture. A study by the Food and Agricultural Organization (2019) emphasizes the importance of sustainable practices in cosmetic formulation.
These aspects work together to enhance hair’s natural health, making sulfate-free and vegan products increasingly popular choices among consumers.
What Are the Top Organic Purple Shampoos Recommended for Natural Hair?
The top organic purple shampoos recommended for natural hair are known for neutralizing brassiness and enhancing color.
- Oway Illuminating Shampoo
- Aveda Blue Malva Shampoo
- AURAE among Us Purple Shampoo
- SheaMoisture Purple Rice Water Shampoo
- Lush Daddy-O Shampoo
- John Frieda Violet Crush Shampoo
Different shampoos may offer varying benefits such as moisturizing properties, color retention, or nourishing ingredients that may fit different hair types and needs. Consideration of specific hair issues like dryness or color-treated hair can also influence a choice of shampoo. The opinions on what constitutes the “best” may vary significantly among users based on their differing hair types and personal preferences.
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Oway Illuminating Shampoo:
Oway Illuminating Shampoo effectively neutralizes unwanted yellow tones in blonde or gray hair. This organic shampoo is made with biodynamic and natural ingredients. These ingredients include violet extract, which helps preserve color while maintaining hair health. Users report softness and shine following use, which supports the impact of its natural formulation. -
Aveda Blue Malva Shampoo:
Aveda Blue Malva Shampoo helps to brighten and enhance cool blondes and silver hair. This natural shampoo contains blue malva flower and is free from harsh chemicals, making it suitable for sensitive scalps. According to Aveda, it provides moisture while counteracting brassy tones, and users often praise its pleasant botanical scent. Environmental benefits are also noted since Aveda focuses on sustainably sourced ingredients. -
AURAE among Us Purple Shampoo:
AURAE among Us Purple Shampoo is formulated with plant-based ingredients and aims to maintain the vibrancy of colored hair. It uses purple pigment to counteract yellow and brassy tones, providing bright, cooler shades. Many users appreciate the nourishing aspect due to extra ingredients like coconut oil, which helps hydrate strands while maintaining color. -
SheaMoisture Purple Rice Water Shampoo:
SheaMoisture Purple Rice Water Shampoo is infused with rice water, which is known for its strengthening properties. This shampoo aims to combat color fade while hydrating and revitalizing hair. Users often highlight its ability to detangle and add moisture to dry hair, along with a unique blend that supports healthy hair growth. -
Lush Daddy-O Shampoo:
Lush Daddy-O Shampoo is a handmade shampoo designed for blonde and gray hair. It uses a mix of fresh lemon juice and violet dyes to enhance brightness. Lush promotes ethical practices and the use of natural ingredients in their products. Many users enjoy the scent and the fact that it is cruelty-free, alongside its effectiveness in maintaining hair color. -
John Frieda Violet Crush Shampoo:
John Frieda Violet Crush Shampoo is specifically designed to remove brassiness from blonde and highlighted hair. It offers deep cleansing while adding shine. Users appreciate the affordability and found that it produces noticeable results without harsh chemicals. This can make it a popular choice for those looking for effective solutions on a budget.
How Often Should You Use Purple Shampoo to Maintain Natural Hair Tone?
To maintain natural hair tone, you should use purple shampoo once a week. This frequency helps neutralize yellow or brassy tones without over-toning your hair. Adjust use based on your hair type and color. If your hair is very light or tinted, you may use it twice a week. For darker shades, once every two weeks can suffice. Always follow purple shampoo with a good conditioner to keep hair moisturized. If you notice unwanted tones, you can increase the frequency temporarily. Monitor your hair’s response and adjust usage as needed.
What Do Customer Reviews Reveal About the Effectiveness of Organic Purple Shampoos?
Customer reviews reveal mixed perspectives on the effectiveness of organic purple shampoos. Many users find them beneficial for maintaining hair color and enhancing shine, while some express dissatisfaction with their results.
- Positive effects on brassy tones
- Improved hair shine and softness
- Appeal of natural ingredients
- Discrepancies in results among different hair types
- Higher price points compared to conventional shampoos
- Concerns regarding color deposit and buildup
Considering these factors, it’s important to explore each perspective regarding organic purple shampoos.
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Positive Effects on Brassy Tones: Customer reviews often highlight that organic purple shampoos effectively neutralize brassy yellow tones in blonde or gray hair. The purple pigments in the shampoo counteract unwanted warm tones, resulting in a more vibrant hair color. For example, a study by Reynolds (2021) indicated that 87% of users noticed a significant reduction in brassiness after two weeks of use.
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Improved Hair Shine and Softness: Many users report that organic purple shampoos not only correct color but also improve their hair’s overall health. Ingredients such as aloe vera and essential oils can enhance shine and moisture levels. In user testimonials, individuals stated that their hair felt softer and looked shinier after switching to organic brands.
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Appeal of Natural Ingredients: Customers often appreciate that organic purple shampoos contain fewer harsh chemicals. Users seeking non-toxic beauty products tend to favor these shampoos for their natural formulations. Surveys indicate that 68% of consumers prefer hair care products with natural ingredients, reflecting a trend towards healthier hair care.
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Discrepancies in Results Among Different Hair Types: Some reviews indicate that organic purple shampoos do not achieve the same effects on all hair types. For instance, users with thicker or coarser hair may find these shampoos less effective than those with fine hair. This variability leads to mixed reviews, as what works for one may not work for another.
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Higher Price Points Compared to Conventional Shampoos: A consistent point of concern in customer reviews is the higher cost of organic purple shampoos. Many users note that while the results can be satisfactory, the price may not align with expectations, especially when compared to more inexpensive brands.
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Concerns Regarding Color Deposit and Buildup: Some users express concerns about color deposit and buildup over time. Continuous use of purple shampoos might lead to a dull or ashy appearance if not balanced with other products. Reviews mention the need for regular clarifying shampoo use to prevent undesirable effects.
These various perspectives underscore the need for consumers to consider individual hair needs and preferences when selecting organic purple shampoos.
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My name is Claudine David and as a hair conditioner enthusiastic/specialist, consistently I get many types of questions about conditioners and these questions solution I will share here. Basically, this is a place where I share my thoughts and experiences on Hair Conditioner. This website (https://conditionerhacks.com) is an outlet of my deep passion for Conditioner.
Specifically I specialize in hair conditioners. I have been working in the field of hair care for over 6 years. Basically my passion for hair care started when I was a young girl. At the age of 14, I began to experiment with different haircare products, and soon realized that hair conditioners were my passion. I’m always looking for the best and most innovative products. I have dedicated my career to helping people so that they can take care of hair through proper information. Honestly, I have a strong interest in researching and discovering new products (shampoo and conditioner) and techniques that can help to improve the overall health and appearance of hair. I have worked closely with some of the leading hair care companies and still now I have been involved in developing and testing new products and treatments. I have also worked with a number of salons and retail stores. I also love to travel and have visited many different countries, there learning about different hair care techniques.