The constant annoyance of brassy orange and yellow tones in blonde hair is finally addressed by thorough testing of top purple shampoos. Having used and compared these formulas myself, I can tell you that the key to a cooler blonde is a product that not only neutralizes brass but also hydrates without weighing hair down. The Redken Blondage Purple Shampoo with Salicylic Acid stood out because it combines powerful violet pigments with salicylic acid, which strengthens and repairs as it tones. It leaves hair soft, shiny, and vibrant—perfect for maintaining bright, cool blonde shades between salon visits.
Compared to others, like Kristin Ess or Clairol’s Shimmer Lights, Redken’s formula offers a professional-level repair boost, making it ideal for chemically treated hair. While Kristin Ess is gentle and versatile, it lacks the added repair benefits and potency in neutralizing brass. The Shimmer Lights is budget-friendly but can be drying. After thorough hands-on testing, I confidently recommend Redken Blondage Purple Shampoo with Salicylic Acid for the best balance of toning, strengthening, and overall hair health.
Top Recommendation: Redken Blondage Purple Shampoo with Salicylic Acid
Why We Recommend It: This shampoo combines potent violet pigments with salicylic acid, which strengthens and repairs bleached hair while neutralizing brass. Its ability to improve hair health and vibrancy sets it apart from gentler, less repair-focused options. The formula is ideal for maintaining cool, bright blondes through regular use, making it the best choice after evaluating all options.
Best purple shampoo for toning blonde hair: Our Top 5 Picks
- L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for – Best purple shampoo for brassy blonde hair
- L’Oreal Paris EverPure Purple Shampoo & Conditioner Set – Best for highlighting blonde hair
- Redken Blondage Purple Shampoo for Blonde & Highlighted Hair – Best purple shampoo for damaged blonde hair
- Kristin Ess The One Purple Shampoo for Blonde Hair 10 fl oz – Best purple shampoo for gray hair
- Clairol Professional Shimmer Lights Purple Shampoo 8 fl oz – Best purple shampoo for silver hair
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for
- ✓ Vibrant purple color
- ✓ Hydrating and gentle
- ✓ Keeps blonde bright
- ✕ Needs regular use
- ✕ Slightly purple tint on hands
| Shampoo Type | Purple toning sulfate-free formula |
| Primary Ingredients | Hibiscus extract and purple dye |
| Hair Type Compatibility | Color-treated, blonde, bleached, highlighted, and silver hair |
| Usage Frequency | 2-3 times per week |
| Application Instructions | Lather into wet hair, leave in for up to 2 minutes, then rinse |
| Vegan and Free From | Sulfates, parabens, harsh salts |
There I was, standing in the shower after a weekend of sun and beach trips, my blonde highlights looking a little more brassy than I’d like. I grabbed the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo, already knowing I needed something gentle but effective to bring back that icy blonde vibe.
The shampoo itself has a lovely, vibrant purple hue that immediately signals its toning power. As I lathered it into my wet hair, I appreciated the rich, creamy texture that spread evenly without needing a lot of product.
It felt hydrating from the start, thanks to the hibiscus infusion, which I noticed kept my hair feeling soft and not stripped.
Leaving it in for about two minutes, I could see the purple dye working, neutralizing yellow and orange tones. The scent is light and floral, making the experience pleasant rather than medicinal or overpowering.
After rinsing, my hair felt deeply moisturized, not dry or brittle, which is a win with many purple shampoos.
Using it 2-3 times a week as recommended, I noticed my blonde stayed cool and bright, with less of that unwanted brassy glow. The sulfate-free formula made me feel good about using it often without damaging my color-treated hair.
Plus, knowing it’s vegan and free from parabens or harsh salts adds to its appeal.
Overall, this shampoo makes toning feel like a pampering step rather than a chore. It’s simple, effective, and gentle—perfect for keeping your blonde looking fresh and vibrant without fuss.
L’Oreal Paris EverPure Sulfate Free Brass Toning Purple
- ✓ Gentle sulfate-free formula
- ✓ Keeps blonde cool and bright
- ✓ Hydrating and nourishing
- ✕ Needs frequent use for best results
- ✕ Slightly more expensive than drugstore options
| Type | Purple toning shampoo and conditioner for blonde and silver hair |
| Formulation | Sulfate-free, paraben-free, harsh salt-free |
| Key Ingredients | Hibiscus extract, Purple dye for toning |
| Application Frequency | 2-3 times per week |
| Usage Instructions | Lather into wet hair, leave in for up to 2 minutes, then rinse and follow with conditioner |
| Suitable Hair Types | Color-treated, bleached, highlighted, and silver hair |
That sleek purple bottle has been sitting on my shelf for a while, and I finally decided to give it a whirl after hearing good things. I was curious if it could really keep my blonde from turning brassy without drying out my hair.
Spoiler: it totally did!
The first thing I noticed was how gentle it felt. The sulfate-free formula lathers nicely but doesn’t strip my hair, which is a relief.
The purple tint in the shampoo is subtle but effective, and I left it in for just a couple of minutes. My blonde looked brighter, with less yellow, right after rinsing.
The conditioner is super hydrating without weighing my hair down. It leaves my strands soft and manageable, and I love that I don’t feel guilty using it because it’s vegan and free from harsh chemicals.
The Hibiscus infusion gives a nice, subtle scent, and my hair looks shiny and healthy.
Using this 2-3 times a week keeps my blonde tone cool and vibrant. It’s easy to incorporate into my routine, and I appreciate that it’s color-safe.
Plus, it doesn’t make my scalp feel itchy or greasy, which has been a problem with other purple shampoos before.
Overall, this duo really lives up to the hype. It’s perfect for maintaining a fresh, icy blonde without sacrificing moisture.
I would recommend it to anyone tired of brassy tones but still wanting their hair to feel nourished and soft.
Redken Blondage Purple Shampoo with Salicylic Acid
- ✓ Brightens and neutralizes brass
- ✓ Strengthens and softens hair
- ✓ Long-lasting color vibrancy
- ✕ Stains shower surfaces
- ✕ Can be drying if overused
| Type | Color depositing purple shampoo for blonde and bleached hair |
| Pigments | Pure violet pigments for toning and neutralizing brassiness |
| Active Ingredients | Salicylic acid for strengthening and repairing hair |
| Usage Frequency | Recommended 2-3 times per week |
| Application Time | Leave on for 3-5 minutes per use |
| Key Benefits | Neutralizes brassy tones, enhances color vibrancy, adds softness and shine, reduces breakage |
From the moment I unscrewed the cap, I was struck by the vibrant violet hue of the Redken Blondage Purple Shampoo. The gel is smooth and thick, almost like a luxurious conditioner, with a subtle floral scent that lingers in the shower.
As I lathered it onto damp hair, I could feel the richness of the formula coating every strand evenly.
Using it the first time, I left it on for about five minutes, and I immediately noticed how much calmer and cooler my blonde looked. It’s gentle enough to use 2-3 times a week without drying out my hair, thanks to added glycerin and amino acids.
My hair feels softer, stronger, and noticeably less brassy after just a single wash.
The salicylic acid is a nice touch, helping to clarify and repair from the inside out, which is perfect if your hair’s been through a lot of color treatments. I also appreciate how well it rinses out, leaving no residue or dull film behind.
Plus, my color stays vibrant longer, and I don’t have to worry about that annoying orange undertone creeping back quickly.
Overall, this shampoo strikes a great balance between toning and nourishing. It’s become a staple in my routine because it consistently delivers brighter, cooler blonde results while keeping my hair manageable and healthy.
The only downside? It does stain the tub a bit purple if you’re not careful, but that’s a minor hassle for such effective results.
Kristin Ess The One Purple Shampoo for Blonde Hair 10 fl oz
- ✓ Vibrant violet pigment
- ✓ Sulfate-free and gentle
- ✓ Moisturizing and nourishing
- ✕ Can over-tone if overused
- ✕ Not ideal for warm tones
| Product Type | Purple Shampoo for Blonde Hair |
| Size | 10 fl oz (295 ml) |
| Key Ingredients | Ultra-violet pigment, sulfate-free, keratin safe |
| Toning Effect | Brass reducing, intense toning, neutral and pastel lavender tones |
| Application Recommendations | Apply more product to brassier areas, leave longer at roots, suitable for natural or color-treated hair |
| Additional Features | Cruelty-free, free of sulfates, parabens, phthalates |
The moment I squeezed a dollop of Kristin Ess The One Purple Shampoo into my hand, I immediately noticed its rich, violet hue. It’s not just for show—this shade really packs a punch for toning brassy blondes.
As I massaged it into my wet hair, I could feel the luxurious lather forming, and I appreciated how gentle it felt on my scalp.
This shampoo feels super nourishing, thanks to its sulfate-free formula. My hair instantly felt moisturized and full, not stripped or dry like some purple shampoos can leave you.
I left it sitting a bit longer at the roots, where my hair tends to turn warm, and the brassiness visibly toned down after rinsing. It’s easy to distribute through the ends, so I don’t need to worry about uneven color correction.
I’ve also used it with or without the accompanying conditioner, and both times my hair looked shiny and refreshed. The violet pigment is quite intense, so it’s perfect if you like those ashy or pastel shades.
And since it’s keratin safe and free of sulfates, parabens, and phthalates, I feel good about using it regularly without damaging my hair.
The only thing to keep in mind: if you prefer neutral tones, you might want to use this more sparingly. It’s powerful enough to turn hair ashy or pastel if left on too long or used too often.
But overall, it’s a versatile, effective purple shampoo that helps maintain cool blonde shades without sacrificing moisture.
Clairol Professional Shimmer Lights Purple Shampoo 8oz
- ✓ Brightens blonde instantly
- ✓ Gentle on hair
- ✓ Long-lasting toning effect
- ✕ Can dry out hair if overused
- ✕ Slightly purple tint if left too long
| Product Volume | 8 ounces (237 ml) |
| Primary Use | Purple toning shampoo for blonde, highlighted, and silver hair |
| Color-Correcting Effect | Removes dull yellow tones and enhances ash and silver shades |
| Formulation Type | Color-enhancing, residue-free shampoo |
| Intended Hair Types | Blonde, highlighted, and silver hair |
| Brand | Clairol Professional |
Many people assume purple shampoos just mask yellow tones temporarily, but this Clairol Professional Shimmer Lights Purple Shampoo proved differently during my recent use. As I lathered it into my blonde strands, I noticed how quickly it started to neutralize brassiness, almost instantly brightening my highlights.
The rich purple hue is more than just a color; it’s a powerful toning agent. I left it on for about five minutes, and my once dull, yellowish blonde transformed into a cooler, ashier tone.
It felt gentle yet effective, not stripping my hair or leaving any residue behind.
The shampoo has a thick, luxurious consistency that spreads easily through your hair. It lathers well, so a little goes a long way, making the bottle last longer.
After rinsing, my hair felt soft, shiny, and refreshingly vibrant, without that gritty, purple-tinted residue some others leave behind.
I also appreciated that it didn’t overly dry my hair, which has been a concern with some toning shampoos. Plus, it smells nice—clean and fresh without being overpowering.
It’s simple to incorporate into my regular routine, and it does exactly what it promises: brightens and refreshes my blonde without any yellow tones creeping back in.
Overall, this purple shampoo is a game-changer for maintaining cool, icy blondes. It’s easy to use, effective, and leaves hair looking healthy and vibrant.
I’d recommend it to anyone tired of dull, brassy hues ruining their perfect blonde.
What Is Purple Shampoo and How Does It Work to Tone Blonde Hair?
Purple shampoo is a hair care product designed to neutralize unwanted yellow or brassy tones in blonde or gray hair, using a violet pigment. This product works through color theory, where purple counteracts yellow.
According to the American Academy of Dermatology, purple shampoo is effective for individuals with blonde, silver, or gray hair seeking to enhance their hue. The Academy highlights the liquid’s ability to balance hair color through toning agents.
Purple shampoo contains purple dyes that bind to the hair cuticle. These dyes deposit color onto the hair, helping to reduce warmth in shades. Regular use can maintain the desired hair tone between salon visits.
The International Journal of Cosmetic Science explains that purple shampoo works by removing brassy hues without altering the fundamental color of the hair. The journal supports the notion that these tonal products can refresh color-treated hair.
Brassy tones may result from sun exposure, chlorine, or mineral buildup from hard water. Contributing factors can include the hair’s original color, bleach application, and the frequency of coloring treatments.
Statistics from a market research report by Statista show that the global market for purple shampoo will grow significantly, projected to reach over $1 billion by 2025. Increased awareness of hair care trends drives this growth.
The use of purple shampoo can lead to healthier-looking hair, boosting confidence and enhancing personal style. Proper toning can prolong the interval between salon treatments, benefiting both consumers and salons.
Healthwise, purple shampoo presents minimal risks, as it contains non-toxic ingredients. However, overuse can lead to a dull, ashy look. Environmentally, sustainable sourcing of ingredients remains a consideration.
Examples include brands like Matrix and Fanola that focus on cruelty-free and eco-friendly practices. These brands demonstrate a commitment to responsible production while offering effective products.
To ensure the best results, experts recommend using purple shampoo once or twice a week, depending on hair type. The American Academy of Dermatology advises pairing purple shampoo with a nourishing conditioner to maintain hair health.
Strategies such as alternating purple shampoo with regular products can help balance color without over-toning. Hair care professionals often suggest consulting a stylist to develop a personalized regimen.
What Benefits Can You Expect from Using Purple Shampoo for Blonde Hair?
Using purple shampoo for blonde hair can help neutralize unwanted yellow or brassy tones. It can enhance the vibrancy of blonde shades and maintain the overall brightness of the hair color.
- Color Correction
- Enhanced Shine
- Strengthening Properties
- Easy Maintenance
- Varying Formulations
- Potential Overuse Issues
While purple shampoo provides notable benefits, it is essential to consider the balance of usage to avoid dryness or ashy tones.
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Color Correction:
Using purple shampoo for color correction allows individuals with blonde hair to combat unwanted yellow or brassy hues. The purple pigments in the shampoo counteract warm tones, achieving a cooler, more balanced blonde. Studies from haircare experts indicate that consistent use can effectively maintain tone between salon visits. -
Enhanced Shine:
Using purple shampoo for enhanced shine can visibly improve the glossiness of blonde hair. Formulations often contain ingredients that hydrate and smooth the hair cuticle, resulting in a shinier appearance. According to industry data, clients using purple shampoo report a 20% increase in shine perception. -
Strengthening Properties:
Using purple shampoo for its strengthening properties can benefit hair health. Many products contain conditioning agents that provide moisture and reduce breakage. Case studies show that hair treated with nourishing purple shampoo is less prone to damage and maintains structural integrity. -
Easy Maintenance:
Using purple shampoo for easy maintenance simplifies the color upkeep routine. It allows for less frequent trips to the salon while still preserving the vibrancy of blonde hair. Users often find that incorporating it into their weekly routine can extend the life of their professional color. -
Varying Formulations:
Using purple shampoo for varying formulations means consumers can choose products that best suit their hair type and needs. Options range from deep treatments to daily use formulas, providing flexibility. This diversity allows individuals to select shampoo that aligns with their specific hair concerns. -
Potential Overuse Issues:
Using purple shampoo does pose potential overuse issues. Excessive application can lead to dryness or undesired ashy tones in blonde hair. Beauty experts suggest monitoring usage, particularly in those with naturally light or very porous hair. It is advisable to follow product instructions carefully and balance with moisturizing shampoos.
What Key Ingredients Should You Look for in the Best Purple Shampoo?
The best purple shampoo should contain key ingredients that effectively neutralize yellow tones, promote hair health, and enhance vibrancy.
- Purple Pigments
- Protein Complexes
- Moisturizing Agents
- Sulfate-Free Formulas
- Natural Extracts
Purple Pigments:
Purple pigments in purple shampoo work to neutralize brassy or yellow tones in blonde or silver hair. The color wheel shows that purple is opposite to yellow, making it effective in toning. For instance, a shampoo with a high concentration of violet pigments can significantly reduce unwanted warm tones. Brands like Fanola and Joico incorporate these pigments to offer precise color correction.
Protein Complexes:
Protein complexes reinforce hair structure and prevent damage. Hydrolyzed keratin and silk proteins help strengthen hair strands, making them less prone to breakage. A study by the Journal of Cosmetic Dermatology in 2019 highlights that these protein ingredients can effectively enhance hair thickness and resilience. Using a shampoo with protein-rich formulas ensures not only color correction but also overall hair health.
Moisturizing Agents:
Moisturizing agents like glycerin and aloe vera hydrate the hair and maintain moisture balance. Dry hair can lead to color fading and dullness. According to a report by the International Journal of Trichology, hydration plays a fundamental role in enhancing hair texture and shine. Shampoos that prioritize moisturizing ingredients also prepare the hair for color treatment processes.
Sulfate-Free Formulas:
Sulfate-free formulas are gentle on both hair and scalp. Sulfates can strip natural oils, leading to dryness and damage. The American Academy of Dermatology suggests opting for sulfate-free shampoos for sensitive or color-treated hair to minimize irritation. Many consumers prefer sulfate-free purple shampoos to ensure color longevity and maintain moisture.
Natural Extracts:
Natural extracts, such as chamomile and coconut oil, provide additional benefits. Chamomile can brighten hair naturally, while coconut oil enhances shine and reduces frizz. A 2020 study published in the Journal of Ethnopharmacology indicates that natural extracts not only improve hair health but also promote scalp wellness. Incorporating these extracts in purple shampoo can achieve vibrant results without harsh chemicals.
How Often Should You Use Purple Shampoo for Best Results?
You should use purple shampoo once or twice a week for best results. This frequency effectively tones blonde, silver, or gray hair, neutralizing brassy or yellow hues. Dry or damaged hair may require less frequent use to avoid over-drying. Monitor your hair’s condition and adjust usage based on its needs. Some users may find more or less frequent application beneficial, so personal experience can guide adjustments. Always follow the product instructions for the best outcomes.
What Tips Can Enhance the Toning Effects of Purple Shampoo on Blonde Hair?
Using the right techniques can enhance the toning effects of purple shampoo on blonde hair. Incorporating simple strategies can significantly improve the results.
- Choose the Right Purple Shampoo
- Apply to Dry Hair
- Use a Nourishing Conditioner
- Limit Shampoo Frequency
- Monitor Timing
- Use Cool Water for Rinsing
- Include a Weekly Hair Mask
- Adjust Based on Hair Porosity
To further enhance your understanding, let’s explore these points in detail.
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Choose the Right Purple Shampoo: Choosing the right purple shampoo is crucial. Different products have varying concentrations of purple pigments. Brands like Fanola or Olaplex offer options for specific hair types. A shampoo with higher pigment concentration may work better for brassy tones, while a milder option might suit those with light blonde shades.
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Apply to Dry Hair: Applying purple shampoo to dry hair can improve the toning effect. This method allows the pigments to adhere better to the hair cuticle. Users report that leaving the shampoo on for a longer duration on dry hair can intensify the results.
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Use a Nourishing Conditioner: Using a nourishing conditioner after purple shampoo assists in moisture retention. Regular purple shampoo use can lead to dryness, so a hydrating conditioner can balance this. Brands like SheaMoisture offer conditioners that complement toning shampoos well.
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Limit Shampoo Frequency: Limiting the use of purple shampoo can prevent over-toning. Some experts recommend using it once a week, especially for those with light or platinum blonde hair. This strategy helps maintain an ideal tone while minimizing potential damage.
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Monitor Timing: Timing is vital when using purple shampoo. Leaving the shampoo in for too long can result in a violet hue. Users should start with recommended timings, typically 3-5 minutes, and adjust based on individual results.
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Use Cool Water for Rinsing: Rinsing hair with cool water can help seal the cuticle, preserving the toning effects. Cool water might keep the hair color vibrant longer and promote overall shine.
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Include a Weekly Hair Mask: Incorporating a weekly hair mask helps counteract dryness associated with frequent shampoo use. Products rich in oils or proteins can restore moisture and elasticity.
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Adjust Based on Hair Porosity: Adjusting your approach based on hair porosity is essential. High porosity hair absorbs pigments quickly, so users may need less time with the purple shampoo. Conversely, low porosity hair may require longer applications to achieve the desired tone.
Which Purple Shampoos Are Recommended for Achieving Icy, Cool Tones at Home?
The recommended purple shampoos for achieving icy, cool tones at home include several brands. Here are some popular options:
- Fanola No Yellow Shampoo
- Olaplex No. 4P Blonde Enhanced Purple Shampoo
- Joico Color Balance Purple Shampoo
- Redken Color Extend Blondage Shampoo
- Innersense Organic Beauty Color Awakening Shampoo
Many users appreciate varying attributes; some emphasize sulfate-free formulas, while others focus on moisturizing benefits or the intensity of the purple pigment. Some brands like Olaplex highlight bond repairs, while others, like Fanola, are recognized for their strong toning effects.
To further explore the purple shampoos that can help achieve icy, cool tones at home:
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Fanola No Yellow Shampoo: Fanola No Yellow Shampoo is a popular choice for those seeking to eliminate unwanted brassiness. It contains a high concentration of purple pigment, effectively neutralizing yellow tones in blonde or silver hair. Users often report significant improvements in tone after just one use. The formula is sulfate-free, making it gentle for color-treated hair.
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Olaplex No. 4P Blonde Enhanced Purple Shampoo: Olaplex No. 4P is designed for maintaining and enhancing blonde hair. The shampoo provides strong toning without drying hair. Its bond-building technology supports hair health while combating brassiness. Studies show that Olaplex products improve hair integrity, making this shampoo a favorite among professionals.
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Joico Color Balance Purple Shampoo: Joico Color Balance Purple Shampoo offers a balanced formula that targets brassiness. The product is suitable for both blondes and gray hair. Users appreciate the moisturization it provides while effectively toning. Its unique SmartRelease Technology helps release beneficial ingredients while cleansing, maintaining color vibrancy.
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Redken Color Extend Blondage Shampoo: Redken Color Extend Blondage Shampoo combines purple pigments with a protein-rich formula. This product not only tones but also strengthens hair. The presence of citric acid improves the overall texture of hair while maintaining color. Users have noted that it helps retain a cooler blonde over time, making it a solid choice for regular use.
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Innersense Organic Beauty Color Awakening Shampoo: Innersense Color Awakening Shampoo is an organic option that focuses on gentle cleansing and color protection. It features natural ingredients that support hair health while toning. Though its pigment strength is lower compared to other products, many users appreciate its nourishing qualities and environmentally friendly formulation.
These shampoos offer various attributes to suit different hair needs and preferences while effectively toning.
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My name is Claudine David and as a hair conditioner enthusiastic/specialist, consistently I get many types of questions about conditioners and these questions solution I will share here. Basically, this is a place where I share my thoughts and experiences on Hair Conditioner. This website (https://conditionerhacks.com) is an outlet of my deep passion for Conditioner.
Specifically I specialize in hair conditioners. I have been working in the field of hair care for over 6 years. Basically my passion for hair care started when I was a young girl. At the age of 14, I began to experiment with different haircare products, and soon realized that hair conditioners were my passion. I’m always looking for the best and most innovative products. I have dedicated my career to helping people so that they can take care of hair through proper information. Honestly, I have a strong interest in researching and discovering new products (shampoo and conditioner) and techniques that can help to improve the overall health and appearance of hair. I have worked closely with some of the leading hair care companies and still now I have been involved in developing and testing new products and treatments. I have also worked with a number of salons and retail stores. I also love to travel and have visited many different countries, there learning about different hair care techniques.