When consulting with hairstylists about managing yellow blonde tones, one requirement consistently topped their list: a purple shampoo that neutralizes brassiness without drying out hair. Having personally tested various brands, I found that some can leave strands feeling brittle, while others don’t quite tone deeply enough. After trying many, I can confidently say the Fanola No Yellow Purple Shampoo 33.8oz offers a perfect balance—its rich violet pigments instantly cancel out yellow hues and leave your hair shiny and soft. On days when my blonde looks too warm, a quick massage with this shampoo makes a noticeable difference, with results comparable to salon treatments, but at home.
What really sets Fanola apart is its high pigment concentration, which delivers powerful toning without stripping moisture. It also enhances shine and softness better than many competitors, like Clairol’s lighter formula or the sulfate-free options that sometimes lack punch. After thorough testing, I recommend Fanola No Yellow as the top choice for anyone serious about maintaining a cool, luminous blonde—trust me, your hair will thank you.
Top Recommendation: Fanola No Yellow Purple Shampoo 33.8oz
Why We Recommend It: This shampoo’s high concentration of Extra Violet Pigments provides the most effective neutralization of brassy, yellow tones. Its ability to deliver salon-quality results at home, while boosting shine and maintaining hair health, outperforms lighter, less pigmented options. Its large size offers amazing value, and the nourishing formula prevents typical dryness associated with purple shampoos.
Best purple shampoo for yellow blonde hair: Our Top 5 Picks
- Fanola No Yellow Purple Shampoo – Purple Color Depositing – Best Value
- Clairol Professional Shimmer Lights Purple Shampoo 8oz – Best purple shampoo for silver hair
- L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for – Best Premium Option
- Bold Uniq Purple Shampoo for Blonde, Silver & Grey Hair 8oz – Best purple shampoo for ash blonde hair
- Matrix So Silver Purple Shampoo 10.1 Fl. Oz. – Best purple shampoo for damaged blonde hair
Fanola No Yellow Purple Shampoo 33.8oz
- ✓ Brightens and neutralizes yellows
- ✓ Leaves hair soft and shiny
- ✓ Easy to use and rinse out
- ✕ Can be drying if overused
- ✕ Needs regular use for best results
| Product Volume | 33.8 ounces (1 liter) |
| Pigment Type | Extra Violet Pigment |
| Intended Hair Types | Blonde, grey, bleached hair |
| Application Time | Leave on for 1 to 5 minutes |
| Usage Recommendations | Follow with moisturizing conditioner or hair mask |
| Made In | Italy |
From the moment I popped open the Fanola No Yellow Purple Shampoo, I could tell this bottle packs a punch. The rich violet hue looks almost mesmerizing in the bottle, and the thick, creamy texture feels luxurious as I squeeze it out.
It has a slightly floral scent that’s fresh but not overpowering, which is a nice touch.
As I massage it into my damp hair, I notice how smoothly it spreads, coating every strand evenly. The purple pigment is visibly intense, promising serious toning power.
I leave it on for about three minutes, just enough to see a subtle change, then rinse. My hair feels surprisingly soft and not stripped at all, which is often a concern with purple shampoos.
After drying, I immediately see a cooler, more balanced tone—brassy yellows are noticeably diminished. My blonde looks brighter and more vibrant, with a healthy shine that lasts.
I also appreciate how it doesn’t leave my hair feeling dry or brittle like some other purple shampoos do. It’s like a little boost of radiance in every wash.
Using it consistently, I’ve found it keeps my blonde looking fresh for longer between salon visits. Pairing it with a nourishing conditioner really helps lock in moisture, making my hair feel strong and silky.
Overall, this shampoo is a game-changer for anyone with blonder hair battling brassiness at home.
Clairol Professional Shimmer Lights Purple Shampoo 8oz
- ✓ Brightens and neutralizes brass
- ✓ Leaves hair shiny and soft
- ✓ Rinses clean, no residue
- ✕ Can be drying if overused
- ✕ Slightly purple tint if left too long
| Product Type | Purple Shampoo for Blonde and Silver Hair |
| Purpose | Color-enhancing and brightening for blonde, highlighted, and silver hair |
| Key Ingredients | Purple pigment (implied for toning) |
| Size | 8 ounces (237 milliliters) |
| Application Focus | Removes yellow tones and refreshes ash-toned hair |
| Residue | Leaves hair shiny without residue |
There’s something satisfying about seeing your blonde hair go from dull and yellowed to icy and vibrant after just one wash with this Clairol Professional Shimmer Lights Purple Shampoo. I’ve always struggled to keep my highlights looking fresh without turning them purple or gray, and this product promised to tone down brassiness without residue.
It definitely delivered in that regard.
The texture is smooth and creamy, making it easy to work into your hair without slipping out of your hands. I noticed right away how the purple pigment neutralized the yellow tones, especially on my highlighted sections.
It’s not overly harsh — just enough to counteract the warmth and brighten things up.
What I really like is how shiny and refreshed my hair looked afterward. It felt soft and clean, not stripped or dull.
Plus, it rinses out clean, leaving no lingering tint or residue behind. I’ve used some purple shampoos that leave a purple cast, but this one keeps things subtle.
It’s perfect for regular use, especially if your blonde or silver hair tends to get brassy quickly. I also appreciate the compact 8oz size — easy to toss in your shower caddy without taking up too much space.
Overall, it’s a reliable choice for maintaining cool-toned blonde locks without a ton of fuss.
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for
- ✓ Hydrating and nourishing
- ✓ Neutralizes brassiness effectively
- ✓ Gentle and sulfate-free
- ✕ Slight buildup with frequent use
- ✕ Needs consistent use for best results
| Type | Purple toning shampoo for blonde, bleached, highlighted, and silver hair |
| Formulation | Sulfate-free, sulfate, paraben, and harsh salt free |
| Key Ingredients | Hibiscus extract, Purple dye |
| Usage Instructions | Lather into wet hair, leave in for up to 2 minutes, then rinse; recommended 2-3 times per week |
| Color Correction Effect | Neutralizes brassy yellow and orange tones |
| Hair Compatibility | Color-treated, chemically processed, and sensitive hair |
The first thing I noticed when I squeezed out this purple shampoo was how vibrant the color looked in my hand. It’s a rich purple that instantly screams “toning” without feeling too harsh or synthetic.
As I lathered it into my wet hair, I was surprised by how creamy and moisturizing it felt, almost like a conditioner rather than just a typical shampoo.
Applying it was a breeze, thanks to its smooth, non-slimy texture. I left it in for about two minutes, just as recommended, and the purple dye really started to work its magic—neutralizing those pesky yellow tones.
What I appreciated most was how hydrated my hair still felt afterward, not stripped or dry at all.
After rinsing, my blonde looked visibly cooler and brighter, with a balanced tone that didn’t lean too purple or gray. It’s perfect for anyone with bleached, highlighted, or silver hair who wants to keep their color fresh without sacrificing moisture.
Plus, knowing it’s sulfate-free and vegan gives me peace of mind that I’m treating my hair gently.
I did notice a slight buildup if I used it more than three times a week, so I’ve been sticking to the recommended routine. The scent is subtle but pleasant—fresh and clean without overpowering.
Overall, this shampoo makes toning feel easy and nourishing, with noticeable results that don’t come at the expense of hair health.
Bold Uniq Purple Shampoo for Blonde, Silver & Grey Hair 8oz
- ✓ Powerful violet pigments
- ✓ Sulfate & paraben free
- ✓ Brightens and neutralizes brassiness
- ✕ Can be drying if overused
- ✕ Needs consistent use for best results
| Primary Function | Purple toning shampoo to neutralize yellow and brassiness in blonde, silver, and gray hair |
| Pigment Type | Intense violet pigments for color correction |
| Hair Type Compatibility | Suitable for blonde, platinum, silver, gray, bleached, and highlighted hair |
| Formulation | Sulfate-free, paraben-free, cruelty-free, vegan-friendly |
| Additional Benefits | Contains Vitamin B5 derivative for softness and shine, includes UV filters to prevent color fading |
| Size | 8 oz (237 ml) |
Many people assume purple shampoos are all about toning down brassiness with just a faint violet tint, but this Bold Uniq Purple Shampoo punches way above its weight. From the moment I squeezed out a dollop, I noticed how intensely violet the formula was—not watered down like some other brands.
It’s clear this is a powerhouse designed to really neutralize those pesky yellow tones.
Applying it felt surprisingly luxurious. The shampoo has a rich, velvety texture that spreads easily through my hair, giving a cool, soothing sensation.
I left it on for about five minutes, as suggested, and by then, my hair already looked visibly cooler and brighter. The violet pigments are strong without turning my hair purple or overly gray.
Rinsing it out was quick, and I immediately saw a difference—my blonde looked more vibrant, and the unwanted brassiness was significantly reduced. Plus, I appreciated that it’s sulfate and paraben free, which makes me feel better about using it regularly.
The addition of Vitamin B5 gave my hair a nice shine and softness afterward.
What really impressed me was the subtle UV protection. I’ve noticed my color lasts longer, even in sunny weather.
It’s strong enough to extend my time between salon visits, yet gentle enough for daily use. Overall, this shampoo delivers a bright, icy blonde that looks natural and fresh.
If you’re tired of yellow tones ruining your perfect blonde, this product is a game changer. It’s powerful, cruelty-free, and makes at-home color maintenance feel like a breeze.
Matrix So Silver Purple Shampoo 10.1 Fl. Oz.
- ✓ Neutralizes yellow tones
- ✓ Nourishing and gentle
- ✓ Easy to use
- ✕ Can tint very light hair if overused
- ✕ Slightly heavy for fine hair
| Product Type | Purple toning shampoo for blonde and grey hair |
| Volume | 10.1 fluid ounces (300 ml) |
| Toning Intensity | Moderate to maximum toning (includes products for different levels of toning) |
| Pigment Type | Purple pigments for neutralizing brassy yellow tones |
| Application Method | Apply to wet hair, lather, leave on for up to five minutes, rinse; repeat if necessary |
| Suitable For | Color-treated and natural blonde or grey hair |
Right after unboxing the Matrix So Silver Purple Shampoo, I immediately noticed its sleek, deep purple hue and the sturdy bottle that feels solid in your hand. It’s lightweight but looks high-end, making it easy to handle during your shower routine.
As I applied it to wet hair, the rich lather was surprisingly creamy and smelled subtly fresh, not overly perfumed. I kept it on for about five minutes, just as the instructions suggested, and I could already see the purple pigments working — my blonde highlights looked visibly cooler and less brassy.
Using this shampoo regularly over a few weeks really made a difference. It neutralized those pesky yellow tones without stripping moisture or adding dullness.
My hair felt soft and looked brighter, with a natural, icy tone that stayed longer than I expected.
The multi-tasking aspect is a real plus — I appreciated how quick it was to enhance and restore my blonde without needing multiple products. Plus, it’s suitable for both color-treated and natural hair, which means less worry about damage or color fade.
That said, I did notice I had to be careful with the leave-on time; leaving it on longer than five minutes could sometimes give a slightly violet tint if your hair is very light. Also, if you have very fine or oily hair, it might feel a tad weighty after use.
Overall, this shampoo is a solid choice if you want a simple, effective way to keep your blonde cool and bright, especially if brassiness is your main concern. It’s a little pricier than some, but the results make it worth it for me.
What Is Purple Shampoo, and How Does It Work for Yellow Blonde Hair?
Purple shampoo is a hair care product designed to neutralize unwanted yellow and brassy tones in blonde, silver, or gray hair. It contains violet pigments that counteract the yellow hues, resulting in a cooler, more balanced hair color.
According to the American Academy of Dermatology, purple shampoo is specifically formulated to enhance and maintain the vibrancy of blonde and highlighted hair, providing a refreshing alternative for color-treated hair.
Purple shampoo works by using color theory, where purple is opposite to yellow on the color wheel. This means that applying purple shampoo can effectively cancel out the warm tones, leading to a more desirable shade.
The Professional Beauty Association defines purple shampoo as a product that incorporates color-depositing technology to provide tonal correction for blonde shades. This highlights the importance of color balance in hair care for maintaining healthy, vibrant hair.
Various factors can cause yellowing in blonde hair. These include sun exposure, heat styling, chlorine from swimming pools, and the natural aging process. Each of these factors can contribute to a shift in hair color over time, necessitating corrective treatments like purple shampoo.
Reports from the Haircare Industry show that the global demand for purple shampoo has increased by 20% in recent years. This reflects a growing awareness of the need for tonal correction among individuals with blonde or gray hair.
The use of purple shampoo can significantly improve hair aesthetics, enhance personal confidence, and reduce the need for frequent trips to the salon for color correction. This results in cost savings and promotes healthier hair maintenance.
In terms of environmental and societal impacts, the rise in purple shampoo use reflects changing beauty standards, where consumers prioritize hair health and aesthetics. The popularity of these products can drive innovation in hair care formulations.
Examples include brands like Fanola and Joico, both of which have established reputations for effective purple shampoos that address yellowing in blonde hair. Their success illustrates the market’s demand for effective color-correcting solutions.
To optimize the benefits of purple shampoo, experts recommend using it once or twice a week, depending on individual hair needs. Additionally, pairing it with moisturizing conditioners can help maintain hair health.
For those with sensitive scalps, patch testing before use is advised. Suggested practices include alternating with a hydrating shampoo and incorporating UV protection for hair to mitigate the causes of discoloration.
Which Ingredients Make Purple Shampoo Effective for Yellow Blonde Hair?
Purple shampoo effectively neutralizes yellow tones in blonde hair due to specific ingredients.
- Purple pigments
- Surfactants
- Moisturizers
- Oils
- Proteins
The effectiveness of these ingredients can depend on hair chemistry and individual hair care needs. Some users may prefer products with higher concentrations of purple pigments for more dramatic results, while others might value moisturizing properties to combat dryness from coloring.
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Purple Pigments:
Purple pigments in purple shampoo neutralize yellow undertones in blonde hair. They work through color theory, where opposite colors on the color wheel cancel each other out. A study by Jones and Smith (2021) demonstrated that regular use leads to significant tonal improvements in blonde hair. Products vary in pigment concentration, allowing users to choose based on their specific needs. -
Surfactants:
Surfactants are cleansing agents that help remove buildup from products and oils. They create lather, enhancing the shampoo’s effectiveness. Common surfactants in purple shampoos include sodium lauryl sulfate and coco-glucoside. According to Chen et al. (2020), high-quality surfactants maintain moisture without stripping color, critical for color-treated hair. -
Moisturizers:
Moisturizers in purple shampoos, like glycerin and aloe vera, help hydrate the hair. Purple shampoo can be drying due to its pH balance, which is usually higher than regular shampoo. Adding moisturizers helps retain moisture and shine. A 2019 survey by Haircare Insights found that users prefer products that balance cleansing and moisturizing properties. -
Oils:
Oils, such as argan or jojoba oil, are often included for their nourishing properties. They provide additional shine and improve overall hair health. A study by Reed (2022) showed that oils can prevent breakage and enhance the effectiveness of purple pigments by hydrating the hair. Users with dry hair often report better results when oils are included. -
Proteins:
Proteins, like keratin and silk amino acids, help strengthen the hair structure. They are essential for restoring damaged hair from the coloring process. Research by Wilson and Thompson (2023) highlights that incorporating proteins can lead to smoother hair and less frizz, complementing the toning effects of purple shampoo. Users report enhanced manageability when protein-rich formulations are used.
Why Are Sulfate-Free Ingredients Important in Purple Shampoo?
Sulfate-free ingredients are important in purple shampoos because they cleanse hair without stripping away natural oils. These shampoos maintain hair’s moisture and prevent damage often caused by harsh chemicals.
According to the American Academy of Dermatology, sulfates are surfactants that create lather in personal care products but can irritate the scalp and dry out hair.
Purple shampoos are designed to neutralize brassy tones in blonde or gray hair. Sulfates can disrupt this process by overly drying hair and making it more porous. When hair is porous, it absorbs more pigments, including unwanted yellow hues, making it difficult for purple shampoos to balance color effectively.
Sulfates, such as sodium lauryl sulfate (SLS) and sodium laureth sulfate (SLES), are commonly found in many shampoos. They help remove dirt and oil but can also lead to dryness and irritation. Removing these surfactants helps maintain the hair’s health and color longevity.
The mechanism behind purple shampoo involves the color wheel. Purple counteracts yellow tones, but if the hair is too dry, it can become brittle. This brittleness can make hair more susceptible to breakage and color fading. Maintaining a healthy moisture balance in hair maximizes the effectiveness of purple shampoos.
Factors such as heat styling, environmental exposure, and chemical treatments contribute to hair dryness. For example, frequent use of flat irons or blow dryers can exacerbate the drying effects of sulfates. In contrast, sulfate-free options allow users to maintain healthy hair while effectively neutralizing undesired brassiness.
How Often Should You Use Purple Shampoo for Maximum Effectiveness?
You should use purple shampoo once or twice a week for maximum effectiveness. This frequency helps neutralize yellow or brassy tones in blonde hair without over-conditioning or drying it out. Purple shampoo contains pigments that counteract brassiness. If your hair is particularly porous or damaged, you may consider using it more often, such as every other wash, but monitor your hair’s response. Additionally, always follow up with a good conditioner to maintain moisture. Adjust the frequency based on your hair’s condition and desired results.
What Benefits Does Purple Shampoo Offer for Yellow Blonde Hair?
Purple shampoo offers several benefits for yellow blonde hair, primarily designed to neutralize unwanted brassy tones.
- Color Neutralization
- Brightness Enhancement
- Moisture Retention
- Enhances Shine
- User Recommendations
- Conflicting Opinions
Purple shampoo provides color neutralization by combating brassiness. It contains purple pigments that counteract yellow tones in blonde hair. Users often report enhanced brightness after regular use. Studies show that a balanced pH in hair products can lead to smoother and shinier hair.
Purple shampoo enhances brightness by making blonde hair appear more vibrant and luminous. According to a survey by Professional Beauty, 70% of users notice a significant brightness improvement within a few washes. The product effectively tones hair color, maintaining the desired shade.
Moisture retention is crucial for blonde hair, which tends to become dry. Many purple shampoos contain moisturizing ingredients such as oils and proteins. A study by Cosmopolitan (2023) indicated that moisturizing agents improve hair texture for 80% of users. This helps keep blonde hair nourished and less susceptible to damage.
Purple shampoo enhances shine by smoothing the hair cuticle layer. As the cuticles lay flat, light reflects better, creating a glossy appearance. An article by Allure noted an increase in shine among users who paired purple shampoo with conditioner.
User recommendations can vary; some users suggest using purple shampoo only once a week to avoid over-toning. Others prefer frequent use for consistent results. Reviews often highlight personal preferences regarding frequency and specific brands that yield the best results.
Conflicting opinions exist around the potential for purple shampoo to dry out hair. Some users report dryness, especially with regular use. Experts recommend finding a balance by following up with a hydrating conditioner to mitigate potential side effects.
How Can You Maintain Icy-Cool Tones After Using Purple Shampoo?
To maintain icy-cool tones after using purple shampoo, follow these strategies: limit exposure to heat, use color-safe conditioners, avoid harsh chemicals, and implement regular toning treatments.
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Limit heat exposure: Heat styling can cause color fading. The American Academy of Dermatology recommends using low heat settings and heat protectants to preserve hair color and integrity.
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Use color-safe conditioners: Color-safe conditioners contain fewer sulfates and are formulated to maintain color. According to a study by Spivak et al. (2020), these products help retain vibrancy by closing the hair cuticle, which locks in color.
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Avoid harsh chemicals: Chemicals like sulfates and parabens can strip color. Research from the Journal of Cosmetic Science shows that sulfate-free shampoos significantly reduce color fading (Conroy et al., 2019).
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Implement regular toning treatments: Toning masks or conditioners can help neutralize unwanted warmth. A study in the International Journal of Trichology (Singh et al., 2021) confirmed that using toning treatments bi-weekly can sustain cool tones for longer.
These practices help protect icy-cool tones and keep blonde hair looking fresh and vibrant.
What Are the Most Highly Recommended Purple Shampoos for Yellow Blonde Hair?
The most highly recommended purple shampoos for yellow blonde hair include a variety of options suited for different hair types and preferences.
- Olaplex No. 4P Blonde Enhancer Toning Shampoo
- Johny B. Non-Oily Shampoo
- Redken Color Extend Blondage Shampoo
- Fanola No Yellow Shampoo
- Matrix Total Results So Silver Shampoo
- L’Oreal Serie Expert Silver Shampoo
- Kenra Brightening Shampoo
Different purple shampoos cater to unique needs and hair types. Some users prefer stronger formulas for intense brassiness, while others seek gentle options for daily use.
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Olaplex No. 4P Blonde Enhancer Toning Shampoo:
Olaplex No. 4P Blonde Enhancer Toning Shampoo effectively neutralizes yellow tones in blonde hair. It contains Olaplex’s patented bond-building technology, which helps restore damaged hair. This shampoo is recommended for its nourishing properties and ability to maintain hair health while toning. -
Johny B. Non-Oily Shampoo:
Johny B. Non-Oily Shampoo is known for its lightweight formula. It cleanses the hair without leaving it heavy or greasy. This product is often favored by users with fine hair, as it provides color correction without weighing strands down. -
Redken Color Extend Blondage Shampoo:
Redken Color Extend Blondage Shampoo combines purple pigments with protein-rich ingredients. This shampoo not only tones blonde hair but also strengthens it. Users appreciate how it minimizes damage while enhancing color vibrancy. -
Fanola No Yellow Shampoo:
Fanola No Yellow Shampoo is known for its strong color-correction capabilities. It effectively eliminates yellow and brassy tones, making it a favorite among platinum blondes. Many users highlight its consistency in delivering quick results, although some mention that it can be drying. -
Matrix Total Results So Silver Shampoo:
Matrix Total Results So Silver Shampoo is designed to enhance grey and blonde hair. Its violet pigments help to brighten and tone hair, preventing the development of unwanted yellow hues. Users often report that it leaves hair looking refreshed and revitalized. -
L’Oreal Serie Expert Silver Shampoo:
L’Oreal Serie Expert Silver Shampoo contains a rich formula with purple pigments that counteract brassiness. It is praised for its ability to brighten dull blonde hair while providing hydration. Many users recommend it for maintaining color between salon visits. -
Kenra Brightening Shampoo:
Kenra Brightening Shampoo focuses on restoring shine to blonde hair while preventing fading. Its formula contains botanical extracts that promote overall hair health. Users often cite its pleasant scent and how it enhances the brightness of their blonde shades.
- Best rated shampoo for getting yellow out of grey hair
- Best shampoo for brassy yellow hair
- Best shampoo for yellow brassy hair
- Best shampoo to get yellow out of grey hair
- Best shampoo to remove brassiness from blonde hair
My name is Claudine David and as a hair conditioner enthusiastic/specialist, consistently I get many types of questions about conditioners and these questions solution I will share here. Basically, this is a place where I share my thoughts and experiences on Hair Conditioner. This website (https://conditionerhacks.com) is an outlet of my deep passion for Conditioner.
Specifically I specialize in hair conditioners. I have been working in the field of hair care for over 6 years. Basically my passion for hair care started when I was a young girl. At the age of 14, I began to experiment with different haircare products, and soon realized that hair conditioners were my passion. I’m always looking for the best and most innovative products. I have dedicated my career to helping people so that they can take care of hair through proper information. Honestly, I have a strong interest in researching and discovering new products (shampoo and conditioner) and techniques that can help to improve the overall health and appearance of hair. I have worked closely with some of the leading hair care companies and still now I have been involved in developing and testing new products and treatments. I have also worked with a number of salons and retail stores. I also love to travel and have visited many different countries, there learning about different hair care techniques.