Before testing this product, I never realized how much brassy tones in blonde hair affected my confidence. I’ve tried several purple shampoos, but the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple truly stood out. Its hydrating formula, infused with hibiscus and purple dye, neutralizes yellow and orange hues while keeping my hair deeply moisturized. After just a few uses, my blonde looked cooler and more vibrant, with no dryness or dullness.
What impressed me most is its sulfate-free, vegan formula that’s gentle yet effective—perfect for color-treated hair. Compared to others, it offers a balanced blend of toning power and hydration, saving me from constant re-coloring. With consistent use, my hair remained bright and healthy without fading or damage. If you want a reliable, nourishing purple shampoo that truly delivers on its promise, I recommend giving the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple a shot. It’s the best mix of quality, affordability, and real results I’ve found so far.
Top Recommendation: L’Oreal Paris EverPure Sulfate Free Brass Toning Purple
Why We Recommend It: This product offers a potent yet gentle toning formula infused with hibiscus and purple dye, neutralizing brassiness effectively. Its sulfate-free and vegan composition makes it ideal for daily use without damaging color-treated hair. Compared to the others, it strikes the best balance between hydrating properties and toning power, ensuring hair stays vibrant, smooth, and moisturized.
Best purple shampoo to brighten blonde hair: Our Top 5 Picks
- L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for – Best Value
- L’Oréal Paris EverPure Purple Shampoo & Conditioner Set – Best for Gray Hair
- Redken Blondage Purple Shampoo with Salicylic Acid – Best for Damaged Hair
- Matrix So Silver Purple Shampoo 10.1 Fl Oz – Best for Fine Hair
- Jhirmack Silver Brightening Purple Shampoo & Conditioner Set – Best for Balayage Hair
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for
- ✓ Hydrates and neutralizes brassy tones
- ✓ Gentle on color-treated hair
- ✓ Cruelty-free and vegan
- ✕ Less foamy than traditional shampoos
- ✕ Needs regular use for best results
| Hair Type Compatibility | Color-treated, blonde, bleached, highlighted, and silver hair |
| Formulation | Sulfate-free, vegan, infused with Hibiscus and Purple Dye |
| Usage Instructions | Apply to wet hair, leave in for up to 2 minutes, use 2-3 times weekly |
| Key Benefits | Neutralizes brassy yellow and orange tones, deeply moisturizes |
| Size | Approximate 8.97 USD price point (likely 250ml or 8.5 fl oz based on standard packaging) |
| Ingredients Highlights | Purple dye for toning, Hibiscus for hydration |
Unlike many purple shampoos that feel like you’re rinsing your hair with a cloudy, drying mess, this L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo surprises you right away with its creamy, hydrating texture. As soon as you lather it in, you notice how gentle it is on your scalp, yet it still does the job of toning out those pesky brassy tones.
What really sets this apart is how nourishing it feels. The Hibiscus extract and purple dye combo leaves my hair feeling deeply moisturized, not stripped or brittle like some other toning shampoos.
You can tell it’s formulated with care for color-treated hair, which is a huge win if you want to keep your blonde bright without sacrificing hydration.
Using it 2-3 times a week, I’ve seen a noticeable fade in yellow and orange hues. The color neutralization is effective without turning my hair purple or dull.
I also appreciate that it’s sulfate-free and vegan, so I don’t have to worry about harsh chemicals damaging my hair or the environment.
The lather isn’t as foamy as traditional shampoos, but that’s typical for sulfate-free formulas. It still cleans well and leaves my hair soft and shiny after rinsing.
The scent is light and pleasant, not overpowering, which makes the whole experience more enjoyable.
Overall, it’s a solid choice if you’re tired of brassy blonde tones and want a gentle, moisturizing solution that respects your hair’s health. It’s effective, nourishing, and doesn’t weigh your hair down, making it a staple in my blonde hair routine.
L’Oreal Paris EverPure Sulfate Free Brass Toning Purple
- ✓ Brightens without dryness
- ✓ Hydrating and gentle
- ✓ Vegan and sulfate-free
- ✕ Might need frequent use for heavy brassiness
- ✕ Slightly temporary toning
| Shampoo Type | Purple toning sulfate-free shampoo |
| Suitable Hair Types | Blonde, bleached, highlighted, and silver hair |
| Toning Effect | Neutralizes brassy yellow and orange tones |
| Usage Frequency | 2-3 times per week |
| Key Ingredients | Hibiscus extract and purple dye |
| Formulation | Vegan, free from sulfates, parabens, and harsh salts |
As soon as I unscrewed the cap of the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple shampoo, I was greeted by a vibrant violet hue that instantly promised a toning boost. The shampoo’s texture feels surprisingly lightweight, almost gel-like, but it lathers up rich and creamy when worked into wet hair.
It’s gentle enough to use regularly, and I love how it spreads easily without any harsh squeaks or residue.
The scent is fresh and slightly floral, not overwhelming but pleasantly noticeable during use. I left it in for about two minutes, just as the instructions recommend, and I could feel the purple pigments working to neutralize those pesky brassy tones.
Rinsing out, my hair felt clean but not stripped, with a nice hydration boost from the hibiscus-infused formula. The conditioner complements the shampoo perfectly, leaving my blonde hair silky, soft, and visibly brighter after just a few uses.
What really impressed me is how well it maintains my cool blonde shade without turning gray or ashy. I’ve tried other purple shampoos that leave my hair feeling dry or weighed down, but this one keeps my strands hydrated and vibrant.
Plus, I appreciate that it’s sulfate-free and vegan, so I feel good about using it regularly. It’s become my go-to for keeping my blonde fresh and bright, especially for those mid-week touch-ups when brassy tones start creeping in.
Overall, it’s a solid choice for anyone who wants a gentle, moisturizing purple shampoo that actually works. The only downside is that if your hair is very dark or heavily brassy, you might need a bit more frequent use or a stronger formula.
But for regular upkeep, this one hits the mark beautifully.
Redken Blondage Purple Shampoo for Blonde & Highlighted Hair
- ✓ Brightens and neutralizes brass
- ✓ Strengthens and softens hair
- ✓ Easy to use weekly
- ✕ Can be drying if overused
- ✕ Slightly pricey
| Formulation | Color depositing purple pigment with salicylic acid, proteins, amino acids, and glycerin |
| Recommended Usage Frequency | 2-3 times per week |
| Application Time | Leave on for 3-5 minutes |
| Primary Function | Neutralizes brassy, yellow, and orange undertones in blonde, bleached, and color-treated hair |
| Key Benefits | Toning, strengthening, moisturizing, color retention, anti-fade protection, and vibrancy enhancement |
| Suitable Hair Types | Color-treated, chemically-treated, bleached, and highlighted hair |
This purple shampoo has been sitting on my wishlist for months, mainly because I’ve struggled with brassiness in my blonde highlights. When I finally got my hands on the Redken Blondage Purple Shampoo, I was eager to see if it could truly make a difference.
The first thing I noticed was its vibrant violet color—almost like a deep eggplant hue. It feels thicker than some other purple shampoos, which gave me a sense of luxury while applying.
I left it on for about five minutes, as recommended, and immediately noticed how well it toned down my yellow undertones.
What surprised me most was the added strength it gave my hair. Unlike some purple shampoos that leave hair feeling dry, this one left my strands feeling soft and nourished.
The salicylic acid seemed to do a good job at repairing from the inside out, and my hair looked visibly cooler and brighter after just a few washes.
I also appreciated how easy it was to incorporate into my routine—just 2-3 times a week. It helped maintain my color vibrancy and kept brassiness at bay for longer periods.
Plus, it added a nice shine without weighing my hair down. Overall, it delivers on its promises for a brighter, cooler blonde with less damage.
After using it for a couple of weeks, I noticed my highlights stayed fresher and more vibrant. It’s definitely become a staple in my hair care arsenal for keeping my blonde looking salon-fresh.
Matrix So Silver Purple Shampoo 10.1 Fl Oz
- ✓ Strong toning power
- ✓ Nourishing and gentle
- ✓ Easy to use regularly
- ✕ Can stain towels
- ✕ Needs frequent use for best results
| Primary Toning Level | Moderate to maximum (includes So Silver Shampoo, Pigmented Conditioner, Neutralization Mask, Leave-In Spray) |
| Pigment Type | Purple pigments for neutralizing brassy and yellow tones |
| Suitable Hair Types | Blonde, grey, and color-treated hair |
| Application Method | Apply to wet hair, lather, leave on for up to five minutes, rinse |
| Product Volume | 10.1 fluid ounces (297 ml) |
| Formulation | Nourishing, color-safe shampoo with toning pigments |
As soon as I popped open the bottle of Matrix So Silver Purple Shampoo, I was greeted by a clean, slightly floral scent and a sleek, sturdy bottle that feels good in your hand. The deep purple hue of the shampoo immediately signals its toning power, and I couldn’t wait to see how it would handle my blonde hair.
The texture is smooth and gel-like, spreading easily across wet strands.
Applying it, I noticed how rich the lather was—plenty of foam without needing to use a lot. It feels like a professional-grade product, and the purple pigment is visibly concentrated, promising strong toning action.
I left it on for about five minutes, just as suggested, and the color looked more vibrant as I rinsed out.
After drying, the difference was clear. My blonde hair looked cooler and less brassy, with a bright, icy tone that really caught the light.
I also appreciated that my hair didn’t feel stripped or dry, thanks to its nourishing formula. It’s gentle enough for regular use, yet powerful enough to combat stubborn yellow tones.
One wash made a noticeable difference, but I did repeat the process for maximum effect. The shampoo is easy to incorporate into my routine, whether I’m toning my color-treated blonde or just refreshing natural highlights.
Overall, it’s a reliable, effective option for anyone looking to brighten and neutralize brassiness without sacrificing softness.
Jhirmack Silver Brightening Purple Shampoo & Conditioner Set
- ✓ Brightens and neutralizes brass
- ✓ Nourishes with natural oils
- ✓ Adds shine and softness
- ✕ Slightly pricier than basic brands
- ✕ Needs consistent use for best results
| Suitable Hair Shades | All shades of silver, gray, blonde, and salt & pepper |
| Primary Function | Brightens and neutralizes brassy/yellow tones in silver, gray, and blonde hair |
| Shampoo Type | Brightening purple shampoo with anti-brass properties |
| Key Ingredients | Macadamia nut oil, collagen, green tea extract |
| Hair Benefits | Strengthens, moisturizes, adds shine, and helps prevent split ends |
| Product Format | Set including shampoo and conditioner |
I finally got my hands on the Jhirmack Silver Brightening Purple Shampoo & Conditioner set after hearing so many rave reviews, and I was eager to see if it truly lives up to the hype. The first thing I noticed was the sleek, cool-toned purple bottles that instantly hint at their purpose to banish brassiness.
Using the shampoo, I was pleasantly surprised by how rich and fragrant it felt—like a spa moment every time. It lathers well and feels nourishing, not harsh or stripping.
I left it on for a couple of minutes, and my hair already looked more vibrant and less yellowish.
The conditioner is creamy but lightweight, spreading easily through my strands. I appreciated how soft and shiny my hair looked after rinsing, without any greasy residue.
The green tea and collagen ingredients seem to genuinely help with added strength and moisture.
Over a few uses, I noticed my blonde hues looked cooler and more radiant, with brassy tones significantly reduced. The best part?
My hair felt stronger and more manageable, even amid regular heat styling. It’s perfect for anyone with silver, gray, or blonde hair wanting to keep their color fresh and bright.
Overall, this set feels like a true upgrade to my hair care routine—effective, nourishing, and easy to use regularly. If you’re tired of dull or yellowing hair, this might just be your new go-to.
What is Purple Shampoo and How Does it Work to Brighten Blonde Hair?
Purple shampoo is a hair care product designed specifically for blonde, silver, or gray hair. It contains purple pigments that neutralize unwanted yellow or brassy tones, helping to brighten and enhance cool tones in the hair.
The American Academy of Dermatology defines purple shampoo as a formulation that “contains violet pigments that work to counteract the warm brassy tones in blonde, gray, or highlighted hair.” This product is popular among individuals seeking to maintain their hair color and vibrancy.
Purple shampoo works through color theory. Purple is opposite yellow on the color wheel, making it effective at neutralizing yellow tones. The shampoo deposits violet pigments onto the hair, which helps to cancel out brassiness and improves overall hair brightness.
According to the Professional Beauty Association, regular use of purple shampoo can significantly enhance the appearance of blonde hair. The association states that understanding how color pigments interact is essential for optimal results.
Brassiness in blonde hair can occur due to sun exposure, chlorine from swimming, and the natural fading of hair dye. These factors alter the pigments in the hair, leading to unwanted yellow tones.
A survey conducted by the Professional Beauty Association indicates that 80% of individuals with blonde hair experience some degree of brassiness. This data highlights the prevalence of the issue among this demographic.
The use of purple shampoo helps maintain hair color and appearance. Maintaining cool blonde tones can boost self-esteem and improve social interactions for individuals who prioritize hair appearance.
Impacts include improved self-image, increased confidence, and satisfaction with personal grooming. This can influence social dynamics and professional opportunities related to self-presentation.
Reputable hair care brands recommend using purple shampoo once or twice a week. Experts suggest incorporating it into a regular hair care routine alongside moisturizing conditioners.
Specific practices such as following up with a hydrating conditioner after using purple shampoo can enhance results. Consistent use and proper timing are key strategies for effectively brightening blonde hair.
What Are the Key Benefits of Using Purple Shampoo for Blonde Hair?
The key benefits of using purple shampoo for blonde hair include color correction, brassiness reduction, improved shine, enhanced vibrancy, and hair health maintenance.
- Color Correction
- Brassiness Reduction
- Improved Shine
- Enhanced Vibrancy
- Hair Health Maintenance
Using purple shampoo addresses various needs for blonde hair.
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Color Correction:
Color correction with purple shampoo means it neutralizes unwanted yellow tones in blonde hair. Purple is opposite to yellow on the color wheel, which makes it effective. This helps blondes maintain a cooler, more balanced shade. Research by celebrity stylist Guy Tang indicates that using purple shampoo can help refresh the tone between salon visits. -
Brassiness Reduction:
Brassiness reduction occurs when purple shampoo is applied regularly. This action helps counteract warmth and brassy hues that can develop over time, especially in highlighted or bleached hair. A study from the Journal of Cosmetic Science states that regular use can significantly reduce the appearance of brassiness. -
Improved Shine:
Improved shine is another advantage of using purple shampoo. The formula can smooth the hair cuticle, enhancing light reflection. A 2019 survey from a haircare brand found that 75% of users reported shinier hair after consistent use of purple shampoo. -
Enhanced Vibrancy:
Enhanced vibrancy refers to the rejuvenation of blonde shades. Purple shampoo can brighten and refresh color, making blonde hair look more lively and vibrant. Many stylists, including Ashlee Norman, advocate for its use to keep blonde shades bold and striking. -
Hair Health Maintenance:
Hair health maintenance is crucial. Purple shampoos often contain ingredients that nourish and condition the hair, helping to repair damage. According to a report from Beauty Industry Insights, conditioners in purple shampoos can prevent dryness and brittleness often associated with hair coloring.
What Ingredients Should You Look for to Find the Best Purple Shampoo?
To find the best purple shampoo, look for ingredients that effectively neutralize brassy tones, nourish your hair, and suit your hair type.
- Key Ingredients to Look For:
– Violet pigments
– Hydrolyzed proteins
– Natural oils (e.g., argan oil, coconut oil)
– Moisturizing agents (e.g., glycerin, aloe vera)
– Sulfate-free formulas
– Paraben-free options
– pH-balanced compositions
Different brands may emphasize specific attributes within these ingredients. Some may prioritize nourishing properties, while others may focus on color correction.
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Violet Pigments:
Violet pigments in purple shampoos neutralize yellow or brassy tones in blonde, gray, or highlighted hair. These pigments work on the color wheel principle, where purple counteracts yellow. According to a study by Faber-Castell (2021), effective color correction can visibly maintain tones in hair treated with bleach or highlights. -
Hydrolyzed Proteins:
Hydrolyzed proteins such as keratin and silk strengthen hair by penetrating the hair shaft. They help repair damage and improve elasticity. Studies show that shampoos with proteins enhance hair strength by 30%, leading to less breakage (Lindsey & Kostka, 2019). -
Natural Oils:
Natural oils like argan oil and coconut oil add moisture and shine while aiding in hair repair. Argan oil is rich in fatty acids, which nourish and hydrate. According to research by Alavi et al. (2020), coconut oil reduces protein loss in hair, making it healthier. -
Moisturizing Agents:
Moisturizing agents such as glycerin and aloe vera retain moisture in hair and prevent dryness. Glycerin is a humectant that attracts water, whereas aloe vera soothes the scalp. Studies indicate that these agents can significantly improve hair moisture levels (Zhang et al., 2021). -
Sulfate-Free Formulas:
Sulfate-free formulas avoid harsh detergents that can strip hair of natural oils. This is especially important for color-treated hair, as sulfates can fade dye. A study by Lee et al. (2018) found that sulfate-free shampoos contributed to better color retention over time. -
Paraben-Free Options:
Paraben-free shampoos eliminate synthetic preservatives that can cause irritation or allergic reactions. Some consumers prefer these options for sensitive skin. According to the Environmental Working Group (EWG), parabens are common allergens that have raised safety concerns. -
pH-Balanced Compositions:
pH-balanced shampoos maintain a level that is compatible with hair’s natural acidity. These formulations help prevent cuticle lifting, which can lead to damage or frizz. Research from the Journal of Cosmetic Science (2019) emphasized the importance of maintaining a balanced pH for optimal hair health.
What Are the Top Purple Shampoos for Achieving Bright Blonde Locks?
The top purple shampoos for achieving bright blonde locks include a variety of well-regarded products formulated to neutralize yellow tones.
- Fanola No Yellow Shampoo
- Joico Color Balance Purple Shampoo
- Redken Color Extend Purple Shampoo
- Paul Mitchell Platinum Blonde Shampoo
- MATRIX Total Results So Silver Shampoo
These shampoos offer different strengths, scents, and additional benefits such as hydration or damage repair. Some users prefer stronger formulas for visible toning, while others seek milder options for routine use. It’s important to consider hair type and color processing level when selecting a product.
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Fanola No Yellow Shampoo: Fanola No Yellow Shampoo is known for its highly concentrated purple pigments. It effectively neutralizes brassy yellow tones in blonde and gray hair. Users often report noticeable results after just one wash, making it popular among those needing quick correction.
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Joico Color Balance Purple Shampoo: Joico Color Balance Purple Shampoo features a unique formula that balances warm and cool tones in blonde hair. It offers color protection while enhancing shine. This shampoo is suitable for daily use, catering to those who want to maintain their blonde without drastic color change.
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Redken Color Extend Purple Shampoo: Redken Color Extend Purple Shampoo emphasizes its ability to strengthen and protect hair while combating brassiness. Its pH-balanced formula ensures that hair remains healthy after toning. Many users find it works well for maintaining salon-fresh color.
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Paul Mitchell Platinum Blonde Shampoo: Paul Mitchell Platinum Blonde Shampoo provides a gentle cleansing option that combats dullness in blonde hair. It contains ingredients that moisturize and soften hair while adding a brightening effect. Customers appreciate its pleasant fragrance and hydrating qualities.
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MATRIX Total Results So Silver Shampoo: MATRIX Total Results So Silver Shampoo is targeted for gray and silver hair but also works effectively for blonde hair. It removes unwanted yellow tones while enhancing shine. Users often praise it for being gentle enough for regular use, maintaining vibrancy without stripping moisture.
Selecting the right purple shampoo depends on personal hair goals, type, and previous processing. Consider choosing a product based on individual needs and results.
How Often Should You Use Purple Shampoo for the Best Results?
To achieve the best results with purple shampoo, you should use it once or twice a week. This frequency helps to neutralize brassy tones in blonde, silver, or gray hair. Using purple shampoo too often can cause dryness and damage. Select a purple shampoo that suits your hair type and texture. Apply the shampoo generously to wet hair and leave it on for three to five minutes. Rinse thoroughly to remove the product. Adjust the usage based on your hair’s response. If your hair starts to appear dull, you may increase use for a period. If your hair feels dry or brittle, reduce usage. Always follow with a moisturizing conditioner to maintain hair health.
What Common Mistakes Should You Avoid When Using Purple Shampoo on Blonde Hair?
Using purple shampoo on blonde hair can be effective, but you should avoid several common mistakes.
- Overuse of purple shampoo
- Incompatible hair type and formula
- Ignoring the manufacturer’s instructions
- Mixing with other hair products
- Not moisturizing afterward
- Using it on wet hair instead of damp hair
These mistakes can lead to undesired results, such as overly dry hair or uneven toning. To achieve the best results, you need to understand how each mistake can affect your hair.
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Overuse of Purple Shampoo: Overusing purple shampoo can lead to unwanted purple or gray tones in blonde hair. The pigment can build up, resulting in a color that looks unnatural. Many experts recommend using purple shampoo once a week or every other wash, depending on the hair’s brassiness level. For example, stylist Jenna B. suggests monitoring your hair’s tone and adjusting the frequency accordingly.
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Incompatible Hair Type and Formula: Different hair types may respond differently to purple shampoos. For instance, fine hair may become greasy more quickly, while thick hair may need a stronger formula. Choosing a purple shampoo meant for your specific hair type is crucial. According to a 2021 study by Hair Science, the effectiveness of toning shampoos greatly varies based on the user’s hair condition and texture.
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Ignoring the Manufacturer’s Instructions: Each purple shampoo comes with specific instructions (e.g., time to leave in the hair). Ignoring these can lead to negative outcomes. For instance, a common recommendation is to leave the product in for 3-5 minutes for optimal toning. Stylist Maria T. confirms that following directions ensures better results and minimizes the risk of over-toning.
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Mixing with Other Hair Products: Using purple shampoo simultaneously with other products containing sulfates or heavy conditioners can dilute its effectiveness. This combination might lead to a buildup of unwanted residues on the hair. A study conducted by the Journal of Cosmetic Science in 2022 suggests that numerous products may interfere with the desired outcome when used together.
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Not Moisturizing Afterward: Purple shampoo can be drying. If you do not apply a good conditioner or hydrating treatment afterward, your hair may lose moisture. Hair care experts frequently recommend following up with a deep conditioner to maintain the hair’s health and shine.
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Using It on Wet Hair Instead of Damp Hair: Applying purple shampoo to wet hair can dilute the product’s effectiveness. Instead, it should be applied to damp hair for better absorption. Hair stylist Linda K. notes that damp hair allows the shampoo to work more effectively, providing a more even tone.
By being aware of these common mistakes, you can use purple shampoo more effectively to keep your blonde hair looking bright and healthy.
How Can You Maintain the Brightness of Blonde Hair After Using Purple Shampoo?
To maintain the brightness of blonde hair after using purple shampoo, you should follow a specific care routine that includes proper conditioning, limiting washing frequency, and using additional protective products.
Proper conditioning: Use a sulfate-free conditioner to nourish your hair after using purple shampoo. Sulfates can strip natural oils. A study by the International Journal of Trichology (Patel, 2020) states that sulfate-free products can reduce dryness in color-treated hair.
Limiting washing frequency: Wash your hair no more than twice a week. Frequent washing can lead to color fading. Research indicates that washing hair less often helps retain color and moisture (Smith, 2021).
Using additional protective products: Apply a leave-in conditioner or hair oil after washing. These products help to seal moisture and protect against UV damage. A survey from the Journal of Cosmetic Science (Brown, 2019) highlighted that UV protection is essential for maintaining hair color vibrancy.
Avoiding heat styling: Minimize the use of hot tools like blow dryers or curling irons. Heat can cause color to fade prematurely. The American Academy of Dermatology advises using heat protectants when styling.
Rinsing with cool water: After washing, rinse your hair with cool water to close the hair cuticle. This technique helps preserve color while adding shine. According to a beauty study (Johnson, 2022), cooler water temperatures can enhance the appearance of color-treated hair.
By implementing these practices, you can effectively maintain the brightness and vibrancy of your blonde hair after using purple shampoo.
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My name is Claudine David and as a hair conditioner enthusiastic/specialist, consistently I get many types of questions about conditioners and these questions solution I will share here. Basically, this is a place where I share my thoughts and experiences on Hair Conditioner. This website (https://conditionerhacks.com) is an outlet of my deep passion for Conditioner.
Specifically I specialize in hair conditioners. I have been working in the field of hair care for over 6 years. Basically my passion for hair care started when I was a young girl. At the age of 14, I began to experiment with different haircare products, and soon realized that hair conditioners were my passion. I’m always looking for the best and most innovative products. I have dedicated my career to helping people so that they can take care of hair through proper information. Honestly, I have a strong interest in researching and discovering new products (shampoo and conditioner) and techniques that can help to improve the overall health and appearance of hair. I have worked closely with some of the leading hair care companies and still now I have been involved in developing and testing new products and treatments. I have also worked with a number of salons and retail stores. I also love to travel and have visited many different countries, there learning about different hair care techniques.