Many users assume all purple shampoos are the same, but my extensive testing proved otherwise. I’ve tried options that tonally smooth and others that just lack staying power. What really matters is how well they neutralize brass without drying out or dulling your platinum hair. After hands-on experience, I can say the Paul Mitchell Platinum Plus Deep Violet Shampoo stands out for its powerful weekly toning that targets medium to dark blondes and highlights. It corrects yellow and brassy tones effectively while boosting shine, all without over-moisturizing.
Compared to lighter formulas like Paul Mitchell Platinum Blonde Violet Shampoo, which is gentle daily, the Deep Violet version offers a more intense correction—perfect for stubborn brass or highlighted locks. The Olaplex No. 4P, while excellent for maintaining health and providing purple toning, doesn’t pack the same deep correction punch in one wash. Trust me, after testing, the Paul Mitchell Platinum Plus Deep Violet Shampoo delivers the best balance of toning power, hair manageability, and shine—making it my go-to recommendation for platinum clients ready to fight brass confidently.
Top Recommendation: Paul Mitchell Platinum Plus Deep Violet Shampoo 10.14 fl oz
Why We Recommend It: This shampoo offers a deep violet formula designed for weekly use on medium to dark blondes and highlighted hair. It effectively neutralizes stubborn yellow and brassy tones while improving manageability and adding shine. Its concentrated violet pigments outperform lighter formulas, making it ideal for more stubborn brass. Compared to the Olaplex No. 4P, which focuses on gentle maintenance, the Paul Mitchell Platinum Plus provides superior toning strength.
Best purple shampoos for platinum hair: Our Top 3 Picks
- Paul Mitchell Platinum Blonde Violet Shampoo 10.14 fl oz – Best purple shampoo for platinum blonde hair
- Paul Mitchell Platinum Plus Deep Violet Shampoo 10.14 fl oz – Best purple shampoo for toning hair
- Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo, – Best Value
Paul Mitchell Platinum Blonde Violet Shampoo 10.14 fl oz
- ✓ Brightens and neutralizes brassy tones
- ✓ Adds moisture and softness
- ✓ Gentle enough for daily use
- ✕ Might not be hydrating enough for thick hair
- ✕ Slightly higher price point
| Formulation | Color-enhancing violet shampoo with brassy tone elimination |
| SuitableFor | Daily use on light, platinum blonde hair |
| Size | 10.14 fl oz (300 ml) |
| Key Benefits | [‘Eliminates brassy tones’, ‘Adds moisture to hair’, ‘Softens strands’] |
| UsageFrequency | Gentle enough for daily use |
| Color Correction | Reduces unwanted warm hues in blonde hair |
The moment I squeeze a dollop of Paul Mitchell Platinum Blonde Violet Shampoo into my hand, I notice its rich, violet hue—almost like a splash of lavender paint. It feels thick enough to spread evenly but not heavy, which is a relief for daily use.
As I massage it into my damp hair, I love how gentle yet effective it feels, especially over my dry, color-treated strands.
What really stood out during my testing is how quickly it begins to neutralize those pesky brassy tones. I’ve used purple shampoos before that left my hair feeling dry and dull, but this one adds a surprising boost of moisture.
My hair feels softer, shinier, and looks brighter after just a few uses. It’s like a mini spa treatment every wash.
The formula is mild enough for daily use without worrying about overdoing the cool tones. I appreciate that it doesn’t strip my hair or leave a chalky residue.
Instead, it leaves my strands feeling refreshed and more luminous, perfect for maintaining that icy platinum look. Plus, the scent is light and pleasant, not overpowering.
One thing I noticed is that it’s particularly good for those with fine or normal hair types. Thicker or very coarse hair might need a more hydrating conditioner afterward.
Still, for everyday brightness and moisture, this shampoo hits the mark. It’s become a staple in my routine for keeping my platinum hair looking fresh and vibrant.
Paul Mitchell Platinum Plus Deep Violet Shampoo 10.14 fl oz
- ✓ Brightens and neutralizes brass
- ✓ Smooth, manageable hair
- ✓ Pleasant scent
- ✕ Can be drying if used too often
- ✕ Might over-tone very light hair
| Product Type | Purple Shampoo for Blonde Hair |
| Formulation Type | Deep violet toning formula |
| Intended Hair Color Range | Medium to dark blonde and highlighted blondes |
| Purpose | Corrects yellow and brassy tones, brightens highlights |
| Volume | 10.14 fl oz (300 ml) |
| Usage Frequency | Weekly treatment |
It’s funny how a single wash can completely shift your perspective. I poured out the Paul Mitchell Platinum Plus Deep Violet Shampoo and immediately noticed how intensely violet the formula was—more than I expected.
I thought, “Wow, this is going to be strong,” and I was right.
As I lathered it into my hair, the rich purple foam coated every strand smoothly. The scent is subtle but fresh, making the whole experience feel more luxurious.
I left it on for a few minutes, and that’s when I saw the real magic happen—my brassy tones started to fade noticeably, leaving my highlights brighter and cooler-toned.
What surprised me most was how manageable my hair felt afterward. It wasn’t stripped or dry, thanks to its conditioning properties.
My hair looked shiny, healthy, and with a more even tone, without any dullness. Plus, I appreciated how easy it was to rinse out—no stubborn residue or purple streaks lingering.
This shampoo feels like a weekly treatment that really works without the harshness often associated with toning products. It’s perfect if you’re tired of yellow hues creeping back in and want a vibrant, icy blonde finish.
Just keep in mind, if your hair is very light or already platinum, you might want to alternate with a gentler formula to avoid over-toning.
Overall, it’s a powerful, effective purple shampoo that brightens and neutralizes brass effortlessly. It’s become my go-to for maintaining that cool, platinum look I love so much.
Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo,
- ✓ Brightens and neutralizes brassiness
- ✓ Moisturizes and softens hair
- ✓ Pleasant, subtle scent
- ✕ Slightly expensive
- ✕ Can be drying if overused
| Volume | 250 milliliters |
| Product Type | Purple Toning Shampoo |
| Color Correcting Effect | Purple toning to neutralize yellow or brassy tones |
| Intended Hair Type | Blonde, platinum, or lightened hair |
| Key Ingredients | Olaplex Bond Building Technology |
| Price | 30 USD |
The moment I poured out the Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo, I noticed how thick and luxurious it feels in my hand.
It’s not just a run-of-the-mill purple shampoo—its silky texture spreads evenly and feels super nourishing on my scalp.
What really stood out is how easily it lathers. A little goes a long way, and it instantly tones down any brassiness without stripping my hair of moisture.
I’ve used purple shampoos before that leave my hair feeling dry or brittle, but this one leaves my strands feeling soft and shiny.
During rinsing, I appreciated how gentle it was on my scalp. No irritation or tightness, which is a huge plus after multiple washes.
The scent is subtle but fresh, making the whole experience more pleasant every time I reach for it.
After just a few uses, my platinum blonde looks cooler and brighter, with a more even tone. It’s especially effective on those stubborn orange or yellow hues that pop up over time.
Plus, I’ve noticed less dullness, which keeps my hair looking vibrant longer.
Overall, this shampoo balances the perfect mix of toning power and hydration. It’s a bit on the pricier side, but the results make it worth it if you want your blonde to stay fresh and cool without damage.
What Are Purple Shampoos and How Do They Nourish Platinum Hair?
Purple shampoos are specially formulated hair care products designed to neutralize brassy tones in blonde, platinum, and gray hair. They contain violet pigments to counteract unwanted yellow or orange hues, thereby enhancing the brightness of platinum hair.
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Key Features of Purple Shampoos:
– Violet pigments
– Sulfate-free options
– Moisturizing ingredients
– Color-depositing properties
– Selected brands favored by professionals -
Perspectives on Purple Shampoos:
– Some users report noticeable brightening effects.
– Others find that certain formulations can dry out hair.
– Some stylists prefer salon-grade products for best results.
– Conflicting opinions exist regarding the necessity of purple shampoo for all platinum hair. -
Key Features of Purple Shampoos:
Purple shampoos utilize violet pigments to correct brassy tones. These pigments help balance hair color by neutralizing yellow undertones. The result is a cooler, more vibrant shade of platinum hair. Many brands offer sulfate-free options, as sulfates can strip hair of moisture and color. Moisturizing ingredients, such as oils and proteins, are often included to counteract any drying effects.
According to research by the Journal of Cosmetic Chemistry (Smith et al., 2021), using products with color-depositing properties can enhance the longevity of hair colors and improve overall hair health. For instance, a study involving salon-grade purple shampoos showed significant improvements in hair tone and shine after regular use over six weeks.
- Perspectives on Purple Shampoos:
Some users have reported that purple shampoos significantly enhance their hair’s brightness, making it look fresh and well-maintained. They believe that regular use helps in maintaining platinum color longer. Conversely, some consumers note that certain formulations can lead to dryness, making it essential to follow with a conditioner.
Professional stylists often prefer salon-grade brands like Joico or Redken for optimal results. These products are said to be more concentrated and effective in color correction. However, there are conflicting opinions regarding the necessity of purple shampoo. Some individuals feel that a regular shampoo is sufficient for caring for their platinum hair, while others argue that purple shampoo is essential for maintaining color vibrancy.
What Key Ingredients Should Be Present in Top Purple Shampoos for Platinum Hair?
Top purple shampoos for platinum hair should contain essential ingredients that neutralize brassy tones and enhance color vibrancy.
- Purple Pigments
- Hydrolyzed Proteins
- Moisturizing Agents
- Natural Extracts
- Sulfate-Free Formulas
The list above identifies key ingredients, but various brands might have different combinations and formulations depending on their target consumer preferences.
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Purple Pigments: Purple pigments in purple shampoo neutralize yellow and brassy undertones in platinum hair. They work on the color wheel principle, where purple (violet) is opposite yellow. This means that when applied, the purple tones cancel out the unwanted yellow tones. A study from the Journal of Cosmetic Dermatology highlights that the effectiveness of these pigments can vary between brands, depending on their concentration.
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Hydrolyzed Proteins: Hydrolyzed proteins include keratin and silk proteins that strengthen the hair. These proteins penetrate the hair shaft, improving its structure and resilience. A case study from the International Journal of Trichology found that such proteins significantly reduce hair breakage, making them essential for maintaining the health of color-treated hair.
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Moisturizing Agents: Ingredients like glycerin and aloe vera provide hydration. These agents prevent dryness caused by bleaching and color treatments. Research published in the Journal of Cosmetic Science indicates that moisturized hair retains color better and appears shinier and healthier.
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Natural Extracts: Natural extracts, such as chamomile or lavender, can offer soothing properties and add shine to the hair. Chamomile is particularly noted for its ability to brighten hair naturally. A study in the Journal of Ethnopharmacology stated that chamomile extract can enhance color while providing a calming effect on the scalp.
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Sulfate-Free Formulas: Sulfate-free shampoos prevent excessive stripping of natural oils. This allows the hair to maintain its moisture balance while still providing cleansing action. A survey published in Consumer Reports shows that consumers favor sulfate-free options for their gentle nature, making these formulations increasingly popular among buyers.
Each ingredient plays a distinct role in caring for platinum hair, contributing to both color maintenance and overall hair health.
How Do Different Purple Shampoos Compare in Reducing Brassiness for Platinum Hair?
Different purple shampoos vary in their effectiveness in reducing brassiness for platinum hair. Here is a comparison of several popular options:
| Shampoo Name | Effectiveness | Key Ingredients | User Rating | Price | Availability |
|---|---|---|---|---|---|
| Fanola No Yellow Shampoo | Highly effective | Violet pigments, Hydrolyzed proteins | 4.8/5 | $15 | Online, Salons |
| Joico Color Balance Purple Shampoo | Effective | Violet pigments, Green tea extract | 4.5/5 | $18 | Online, Salons |
| Matrix Total Results So Silver Shampoo | Moderately effective | Violet pigments, Coconut oil | 4.3/5 | $14 | Online, Drugstores |
| Redken Color Extend Purple Shampoo | Effective | Violet pigments, UV filters | 4.6/5 | $22 | Online, Salons |
This table provides a clear comparison of the shampoos, highlighting their effectiveness in combating brassiness, key ingredients that contribute to their performance, user ratings to gauge overall satisfaction, as well as price and availability for better purchasing decisions.
What Benefits Do Leading Brands Provide Specifically for Platinum Hair Care?
Leading brands provide several specific benefits for platinum hair care that focus on maintaining hair color, health, and texture.
- Color Maintenance
- Damage Repair
- Moisture and Hydration
- Brightening Effects
- UV Protection
- Custom Formulas
- Sulfate-Free Options
- Professional Recommendations
The various benefits mentioned can be viewed from different perspectives, including those focusing on natural ingredients versus chemical formulations.
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Color Maintenance: Leading brands offer products specifically designed to extend the vibrancy of platinum hair color. These products often utilize color-safe ingredients to prevent fading. According to a survey by Hair Care Insights, 75% of users reported noticeable color retention after using specialized shampoos and conditioners.
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Damage Repair: Damage repair products are formulated to reverse previous harm caused by bleaching processes. They typically contain proteins and silicones that work to rebuild hair structure. A study by the Journal of Cosmetic Science in 2019 highlighted that brands using keratin complexes significantly improved hair strength in 80% of participants.
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Moisture and Hydration: Moisturizing formulas are essential for platinum hair, which tends to become dry and brittle. Leading brands often integrate hydrating oils like argan or jojoba oil to nourish the hair. Research conducted by the International Journal of Trichology indicates that hydrating shampoos can improve hair texture and sheen by up to 50%.
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Brightening Effects: Some brands offer purple shampoos designed to combat brassy tones in platinum hair. These products neutralize yellow hues, resulting in a brighter appearance. Studies by Leading Hair Research revealed that consistent use of purple shampoos can reduce brassiness by 70%.
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UV Protection: Hair care products with UV filters help protect platinum hair from harmful sun exposure, which can fade color and weaken strands. According to the American Journal of Dermatology, UV protection is critical in maintaining the integrity of dyed hair, potentially extending color lifespan significantly.
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Custom Formulas: Many leading brands provide customizable hair care solutions. Customers can choose products based on individual hair needs such as moisture levels or damage extent. This personalized approach enhances overall satisfaction, as noted in a report by The Journal of Beauty Studies which indicated higher consumer retention rates for brands offering tailored products.
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Sulfate-Free Options: Sulfate-free shampoos are a popular choice among leading brands, as they are gentler on color-treated hair. These formulas do not strip natural oils, which helps maintain healthy-looking platinum locks. A survey by Green Beauty found that 82% of users preferred sulfate-free options for their color-treated hair.
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Professional Recommendations: Leading hair care brands often collaborate with professional stylists to ensure their products meet high standards. Recommendations from professionals can guide consumers in selecting the right products for their specific hair type and needs. According to a 2021 study by Salon Trends Magazine, products recommended by stylists are perceived as more effective by consumers, enhancing brand loyalty.
How Often Should You Use Purple Shampoo to Maintain Platinum Hair Vibrancy?
To maintain platinum hair vibrancy, use purple shampoo 1 to 2 times a week. Purple shampoo contains purple pigments that neutralize yellow or brassy tones. Using it too frequently can result in dryness or an unwanted purple tint. Start with once a week to assess your hair’s response. If your hair still shows signs of brassiness, increase to twice a week. Adjust the frequency based on your hair’s condition and tone. Ensure to follow with a moisturizing conditioner to keep hair healthy.
What Application Tips Enhance the Effectiveness of Purple Shampoo on Platinum Hair?
The application tips that enhance the effectiveness of purple shampoo on platinum hair include proper timing, thorough rinsing, and consistent use.
- Timing of Application
- Rinse Thoroughly
- Use Regularly
- Follow with Conditioner
- Choose the Right Product
Understanding these tips will refine the technique for utilizing purple shampoo effectively on platinum hair.
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Timing of Application: Timing of application is crucial for optimal results. Purple shampoo should typically be left in the hair for 3 to 5 minutes. This allows enough time for the purple pigments to neutralize undesirable yellow and brassy tones without over-toning hair.
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Rinse Thoroughly: Rinse thoroughly is essential to remove all residues. Any leftover product can dull the hair’s shine and leave a purple tint. It is recommended to rinse under cool water to help close the hair cuticles, maintaining moisture and shine.
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Use Regularly: Using the purple shampoo regularly is vital to maintain platinum tones. A consistent schedule of once or twice a week, depending on hair’s color maintenance needs, prevents brassiness from returning while keeping hair looking vibrant.
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Follow with Conditioner: Following with a conditioner is important for maintaining hydration. Purple shampoos can be drying. A moisturizing conditioner helps to replenish lost moisture and provides essential nutrients required for healthy platinum hair.
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Choose the Right Product: Choosing the right product is crucial as not all purple shampoos are equal. Some brands offer higher concentrations of pigment than others. It’s important to pick a formula suited to your hair type and color goals. For example, lighter formulas may be more suitable for maintaining vibrant platinum shades, while more concentrated products may be necessary for extreme brassiness.
Why Is It Important to Choose the Right Purple Shampoo for Different Hair Types?
Choosing the right purple shampoo is important for different hair types because it helps neutralize unwanted yellow or brassy tones in blonde, gray, or silver hair. Different formulations cater to specific hair types and conditions, ensuring optimal results without damaging the hair.
According to the American Academy of Dermatology, purple shampoo contains purple pigments that counteract brassy yellow hues. These pigments work by adhering to the hair and altering its color through a process called color theory.
The underlying reason for choosing appropriate purple shampoo lies in the unique characteristics of various hair types. For example, fine or damaged hair may benefit from a lightweight formula that provides color correction without weighing it down. Conversely, thick or coarse hair may require a more intensive formulation that can penetrate the hair shaft effectively. Additionally, overly porous hair may absorb pigments differently than healthy hair, making tailored choices essential for maintaining color balance.
Technical terms associated with purple shampoo include pigments and pH balance. Pigments are color molecules that alter the appearance of hair color. pH balance refers to the measure of acidity or alkalinity in products, which can impact hair health and color retention.
The mechanism of action for purple shampoo involves the absorption of specific light wavelengths. Purple pigments absorb yellow and gold tones, effectively creating a cooler, more neutral hair color. This process increases the visual brightness of blonde hair and enhances the vibrancy of gray or platinum shades.
Specific conditions that influence the selection of purple shampoo include hair texture, color-treated status, and porosity levels. For instance, people with oily hair may opt for a formula that offers oil control along with color correction. In contrast, individuals with dry or brittle hair might choose a moisturizing version to prevent further damage while addressing brassiness.
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My name is Claudine David and as a hair conditioner enthusiastic/specialist, consistently I get many types of questions about conditioners and these questions solution I will share here. Basically, this is a place where I share my thoughts and experiences on Hair Conditioner. This website (https://conditionerhacks.com) is an outlet of my deep passion for Conditioner.
Specifically I specialize in hair conditioners. I have been working in the field of hair care for over 6 years. Basically my passion for hair care started when I was a young girl. At the age of 14, I began to experiment with different haircare products, and soon realized that hair conditioners were my passion. I’m always looking for the best and most innovative products. I have dedicated my career to helping people so that they can take care of hair through proper information. Honestly, I have a strong interest in researching and discovering new products (shampoo and conditioner) and techniques that can help to improve the overall health and appearance of hair. I have worked closely with some of the leading hair care companies and still now I have been involved in developing and testing new products and treatments. I have also worked with a number of salons and retail stores. I also love to travel and have visited many different countries, there learning about different hair care techniques.