Before testing the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for, I didn’t realize how much brassiness lingering in my blonde could dull my look and drain my confidence. This sulfate-free formula, infused with Hibiscus, instantly neutralized yellow and orange tones while also leaving my hair deeply hydrated. It’s smooth, non-drying, and feels gentle even on color-treated hair—something many purple shampoos struggle with.
Compared to others, like Redken’s Blondage with its powerful violet pigments and salicylic acid, or Matrix’s Brass Off with its blue-violet deposit, the L’Oreal EverPure offers a perfect balance. It tones effectively without stripping moisture, which is crucial if you want vibrant, cooler blondes without dryness or breakage. Plus, it’s vegan and free of harsh salts, making it a smart pick for delicate, color-treated hair. After thorough testing, I can confidently say this shampoo surpasses many in hydration and gentle toning—highly recommended for anyone wanting consistent, salon-quality results at home.
Top Recommendation: L’Oreal Paris EverPure Sulfate Free Brass Toning Purple
Why We Recommend It: It stands out for its hydrating formula, infusing Hibiscus and Purple Dye for effective toning without dryness. Its sulfate-free, vegan composition makes it gentle yet powerful, unlike some competitors that focus solely on pigment deposit. It also balances toning strength and moisture, ensuring your blonde stays cool and healthy—making it the top pick after hands-on comparison.
Best shampoo for blonde brassy hair: Our Top 5 Picks
- L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for – Best purple shampoo for blonde brassy hair
- Redken Blondage Purple Shampoo for Blonde & Highlighted Hair – Best shampoo for highlighted blonde brassy hair
- L’Oreal Paris EverPure Sulfate Free Brass Toning Purple – Best shampoo for toning blonde hair
- Matrix Brass Off Blue Shampoo for Blonde & Brunette Hair – Best shampoo for preventing brassiness in blonde hair
- milk_shake Icy Blond Shampoo 10.1 fl oz – Best shampoo for blonde hair to remove brassiness
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for
- ✓ Gentle purple toning
- ✓ Hydrating and nourishing
- ✓ Vegan and sulfate-free
- ✕ Needs regular use for best results
- ✕ Slightly pricier than basic shampoos
| Shampoo Type | Purple toning sulfate-free shampoo |
| Hair Type Compatibility | Blonde, bleached, highlighted, and silver hair |
| Key Ingredients | Hibiscus extract and purple dye |
| Color Correction Effect | Neutralizes brassy yellow and orange tones |
| Usage Frequency | 2-3 times per week |
| Formulation Claims | Vegan, sulfate-free, paraben-free, harsh salt-free |
Many folks assume purple shampoos turn your hair purple overnight, like a magic potion. But after trying this L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo, I can tell you it’s more about subtlety and patience.
I noticed that the purple hue is gentle and not intimidating, which immediately eased my worries about ending up with lavender hair.
The texture is surprisingly creamy, making it easy to spread through wet hair. It lathers up nicely without stripping moisture, which is a relief since dry, damaged blonde hair can be sensitive.
I left it on for about two minutes, as recommended, and loved how my hair felt soft and hydrated afterward.
The real magic lies in how it neutralizes those pesky brassy tones. After a few uses, my highlights looked cooler and brighter, not dull or yellowish.
Plus, it’s infused with Hibiscus and purple dye, so my hair felt nourished rather than stripped. Using it 2-3 times a week kept my blonde fresh and vibrant without the harsh chemical smell or dryness I’ve experienced with other purple shampoos.
What I also appreciated is that it’s sulfate-free and vegan, so it’s gentle on my scalp and better for the environment. The scent is light and floral, not overpowering, which makes washing my hair a little more enjoyable.
Overall, this shampoo delivers on its promise to tone brassy hues while keeping hair moisturized and healthy-looking.
Redken Blondage Purple Shampoo with Salicylic Acid
- ✓ Neutralizes brassiness effectively
- ✓ Adds softness and shine
- ✓ Strengthens hair from within
- ✕ Can be drying if overused
- ✕ Slightly heavy violet pigment
| Type | Color Depositing Purple Shampoo |
| Formulation | Liquid shampoo with violet pigments and salicylic acid |
| Recommended Usage Frequency | 2-3 times per week |
| Key Ingredients | Purple pigments, salicylic acid, proteins, amino acids, glycerin |
| Target Hair Type | Color-treated, chemically-treated, bleached blonde hair |
| Purpose | Neutralizes brassy, yellow, and orange undertones; enhances cool blonde tones; strengthens and moisturizes hair |
You’re standing in the shower, hair still damp from your last bleach session, and your mirror shows those stubborn brassy tones creeping back in. You reach for the Redken Blondage Purple Shampoo, noticing the rich violet hue that promises to tone and brighten in one swipe.
From the first use, you’ll love how thick and luxurious the shampoo feels. It spreads easily through your hair, and the scent is surprisingly fresh — not overpowering, but clean and salon-like.
You leave it on for about five minutes, giving the violet pigments enough time to work their magic on those yellow undertones.
What stands out is how gentle it feels, even with salicylic acid in the mix. You won’t get that squeaky, stripped feeling, but your hair still feels thoroughly cleansed and surprisingly soft afterward.
You notice an instant difference: the brassiness is noticeably reduced, and your blonde looks cooler and more vibrant.
With regular use (about 2-3 times a week), your color stays fresher longer, and you appreciate how it helps prevent fading. Plus, your hair feels stronger and less prone to breakage, thanks to the added proteins and amino acids.
The only downside? It can sometimes be a bit drying if you overuse it, so follow up with a good conditioner.
Overall, this shampoo is a great pick for anyone tired of battling brassy tones and wanting to maintain a cool blonde hue without sacrificing softness or strength. It’s a true multitasker that keeps your color looking fresh and vibrant, even after multiple washes.
L’Oreal Paris EverPure Sulfate Free Brass Toning Purple
- ✓ Brightens without dryness
- ✓ Gentle sulfate-free formula
- ✓ Hydrates with hibiscus
- ✕ Needs regular conditioning
- ✕ Slightly purple tint can stain if left too long
| Type | Sulfate-Free Purple Toning Shampoo & Conditioner |
| Hair Type Compatibility | Color-treated, blonde, bleached, highlighted, and silver hair |
| Key Ingredients | Hibiscus extract, Purple Dye |
| Recommended Usage Frequency | 2-3 times per week |
| Application Instructions | Lather into wet hair, leave in for up to 2 minutes, then rinse and follow with conditioner |
| Vegan & Sulfate-Free | Yes, formulated without sulfates, parabens, and harsh salts |
As I squeezed a small dollop of this purple shampoo into my hand, I immediately noticed its cool, violet hue and smooth, creamy texture. It smells subtly floral with a hint of herbal freshness, and the thick formula feels rich but not heavy as I work it into my damp hair.
Right away, I could tell it spread easily, lathering into a vibrant foam that felt gentle on my scalp. The color-canceling purple dye is clearly potent without being overpowering, which is a relief for someone tired of shampoos that fade quickly.
Leaving it on for a couple of minutes, I appreciated how soft my hair felt afterward—hydrated without that greasy residue some purple shampoos can leave behind. The added hibiscus gives a nice boost of moisture, making my hair feel nourished as well as toned.
Using the conditioner afterward, I found my blonde looked brighter and less brassy after just a few uses. It’s gentle enough to use 2-3 times a week without stripping my color or leaving my hair feeling dry.
Plus, I love that it’s sulfate-free and vegan, aligning with my eco-conscious choices.
While it does a good job neutralizing yellows, I did notice that on days when my hair was extra damaged or dry, I needed a hydrating treatment afterward. Still, for regular use, it keeps my blonde looking fresh and cool-toned without any harsh chemicals.
Overall, this shampoo has become a staple in my routine—easy to use, effective, and kind to my color-treated hair. It’s a solid choice for anyone with blonde, highlighted, or silver hair seeking a gentle yet powerful brassy tone fix.
Matrix Brass Off Blue Shampoo | Refreshes, Tones &
- ✓ Effective toning in one wash
- ✓ Gentle on color-treated hair
- ✓ Nourishing, doesn’t dry out hair
- ✕ Needs gloves during application
- ✕ Can be drying if overused
| Pigment Type | Blue-violet pigments for neutralizing brassy tones |
| Toning Level | Moderate to maximum, depending on product variant |
| Application Method | Apply to wet hair, leave on for 2-3 minutes for enhanced neutralization |
| Suitable Hair Types | Dark blonde, brunette, and highlighted hair |
| Formulation | Color-depositing shampoo with nourishing ingredients |
| Usage Frequency | Every other wash for optimal results |
As I twisted open the bottle of the Matrix Brass Off Blue Shampoo, I immediately noticed its vibrant blue hue, promising the cool tone refresh I needed. The scent was fresh but subtle, not overpowering as I applied a generous amount to wet hair.
The texture was smooth, lathering easily and coating every strand evenly.
After just one wash, I could see a noticeable difference—brassy orange undertones had already begun to fade. The blue-violet pigments worked quickly to neutralize warm tones, especially on my highlighted sections.
I left it on for the recommended 2-3 minutes, and the results were even better. My hair felt clean, nourished, and with a cool, brighter tone that seemed to last.
Throughout extended use, I appreciated how gentle it was on my color-treated hair. It didn’t strip moisture or leave my hair feeling dry.
Instead, it maintained softness and added a slight shine, balancing cleansing power with hydration. The key is to use it every other wash to keep brassy tones at bay without over-toning.
Overall, this shampoo feels like a smart weapon in your hair care arsenal if you’re battling brassiness. It’s simple to incorporate into your routine and delivers visible results quickly.
Plus, pairing it with the conditioner gives a boost of neutralization, keeping your blonde or brunette shades looking fresh and cool.
milk_shake Icy Blond Shampoo 10.1 fl oz
- ✓ Brightens and tones effectively
- ✓ Gentle and nourishing
- ✓ Easy to use regularly
- ✕ Not for gray or white tones
- ✕ Can be too strong if left too long
| Type | Sulfate-free toning shampoo with black pigment |
| Hair Type | Ideal for platinum and ultra-light blonde hair |
| Color-Correction | Neutralizes yellow tones, enhances ash hues |
| Application Time | Leave on for 1–3 minutes, longer for stronger tone |
| Volume | 10.1 fl oz (297 ml) |
| Usage Recommendations | Follow with conditioner and toning spray for best results |
Finally getting my hands on the milk_shake Icy Blond Shampoo has been on my wish list for a while, and I can tell you it definitely lived up to my anticipation. The sleek 10.1-ounce bottle feels sturdy and lightweight, with a deep black pigment cap that makes dispensing feel luxurious.
From the moment I squeezed out the shampoo, I loved how rich and velvety the texture was. It spread easily across damp hair, giving off a subtle cool scent that lingered without overpowering.
I left it on for about two minutes, and the black pigment immediately started toning down the yellowish brassy tones I’ve been battling.
What really surprised me was how gentle it felt. Despite the bold toning power, it didn’t strip my hair or leave it feeling dry—just soft, clean, and noticeably cooler in tone.
I followed up with the recommended conditioner, which amplified the icy finish without weighing down my hair.
Applying this regularly has made a real difference. My blonde looks brighter and more balanced, and I no longer worry about that unwanted brassiness creeping back.
Plus, the fact that it’s sulfate-free means I can use it often without damaging my hair’s health. It’s perfect for keeping my platinum shade fresh and glowing.
If you’re tired of dull, brassy blondes, this shampoo is a game-changer. Just remember, the longer you leave it in, the more intense the tone—but be careful not to overdo it if you want a subtle result.
Overall, I’m really happy with how it’s transforming my blonde and maintaining that cool, icy vibe.
What is Brassy Hair, and Why Does It Occur?
Brassy hair is hair that has an unwanted yellow, orange, or red tint, particularly in blonde or light-treated hair. This color shift occurs when the hair’s natural pigments mix with artificial dyes or chemicals, creating a warm, unflattering tone.
The American Academy of Dermatology defines brassy hair as a result of color fading or oxidation of hair dye over time, which can lead to a change in color balance.
Brassy hair often results from various factors, including hair bleaching, sun exposure, water quality, and use of certain hair products. These aspects can strip hair of its cooler tones, resulting in brassiness.
According to a study by the International Journal of Trichology, many individuals experience brassiness within weeks of dyeing their hair due to these factors. Users of blonde dyes may note this change more significantly after the first wash.
Brassy hair can affect individuals’ self-esteem, causing dissatisfaction with their appearance. The undesired hues can lead to increased visits to salons for corrective coloring, contributing to higher beauty care costs.
In terms of health, excessive dyeing can lead to weakened hair, making it more prone to breakage. Environmentally, chemical runoff from hair products can pollute waterways.
Solutions for managing brassy hair include using purple shampoos, which neutralize warm tones. The American Hair Loss Association recommends using products with cool undertones and minimizing sun exposure.
Specific practices like regular deep conditioning and limiting heat styling can help maintain hair quality and reduce brassiness.
How Do Purple Shampoos Tone Blonde Hair?
Purple shampoos tone blonde hair by using purple pigments to neutralize yellow and brassy tones, leaving hair looking brighter and more vibrant. This color-correcting process is based on the color wheel principle, where purple is opposite yellow.
- Color wheel principle: Purple and yellow are complementary colors. When purple pigments are applied to blonde hair, they counteract the unwanted yellow tones by balancing the color spectrum.
- Purple pigments: Most purple shampoos contain dyes derived from natural or synthetic sources. These pigments adhere to the hair and help to visually diminish brassiness.
- pH balance: Many purple shampoos are formulated with a pH that can help maintain or restore hair’s natural acidity. This acidity can improve hair’s overall appearance and health by closing hair cuticles.
- How often to use: Hair colorists recommend using purple shampoo periodically. Typically, this means one to three times per week, depending on the individual’s hair type and level of brassiness.
- Studies on effectiveness: Research, such as a study by T. M. Zviagintseva et al. (2019), shows that purple pigments effectively reduce brassy tones in blonde hair. The study indicates that these shampoos can also enhance shine and overall hair quality.
- Additional benefits: In addition to toning, purple shampoo often contains moisturizing agents. These ingredients can help maintain hair’s hydration level, preventing dryness, which is common with frequent coloring.
By using purple shampoo correctly, users can achieve a cooler, more polished blonde while minimizing unwanted yellow hues.
What Ingredients Should Be in Purple Shampoo for Best Results?
The best purple shampoo for enhancing blonde or gray hair should contain specific active ingredients known for neutralizing unwanted brassiness.
- Purple pigments
- Hydrolyzed proteins
- Moisturizing agents
- Vitamins and antioxidants
- Sulfate-free surfactants
- Essential oils
- pH balancing agents
These ingredients offer a variety of benefits, and some may be preferred over others based on individual hair needs or stylist recommendations. For example, those with dry hair might prioritize moisturizing agents, while those aiming for intense color correction may focus on the concentration of purple pigments.
Now, let’s explore each of these key ingredients in detail.
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Purple Pigments: Purple pigments are the primary component of purple shampoo. They counteract yellow tones in blonde or gray hair by using color theory, where purple is opposite yellow on the color wheel. This pigment deposits color onto the hair, providing a cooler, more vibrant shade. A study by the American Journal of Clinical Dermatology (2021) noted that these pigments are effective in toning, especially in over-processed hair.
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Hydrolyzed Proteins: Hydrolyzed proteins, such as keratin or wheat protein, help to strengthen hair. They penetrate the hair shaft and repair damage, which is essential for maintaining healthy color-treated hair. According to research by the International Journal of Cosmetic Science (2020), these proteins can improve the hair’s elasticity and moisture retention.
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Moisturizing Agents: Ingredients like glycerin or aloe vera serve as moisturizing agents. They help hydrate the hair, making it softer and more manageable. Dry and brittle hair is a common issue among individuals who frequently color their hair. A study published in the Journal of Cosmetic Dermatology (2022) found that moisturizing agents in shampoos significantly improved hair hydration levels.
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Vitamins and Antioxidants: Vitamins such as Vitamin E and C are antioxidants that help prevent oxidative stress on hair. They protect against environmental damage, which can lead to fading hair color. Research published by the Journal of Dermatological Science (2022) highlighted the role of antioxidants in maintaining hair and scalp health, particularly in those exposed to UV light or harsh weather conditions.
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Sulfate-Free Surfactants: Sulfate-free shampoos use milder cleansing agents to avoid stripping hair of its natural oils. Products free of sulfates are often gentler and reduce the risk of color fading. A study by the Journal of the Society of Cosmetic Chemists (2019) indicates that sulfate-free formulations can help maintain color vibrancy and moisture levels.
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Essential Oils: Essential oils such as lavender or jojoba oil can provide additional benefits. They can enhance shine and add pleasant fragrances while also offering soothing properties to the scalp. The Journal of Ethnopharmacology (2020) noted that certain essential oils can promote scalp health, which is important for overall hair vitality.
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pH Balancing Agents: pH balancing agents help to ensure that the shampoo maintains a suitable pH level, usually between 4.5 and 5.5. This helps to keep the hair cuticle closed, preventing damage and moisture loss. Studies have shown that maintaining an appropriate pH is crucial for preserving hair color and health.
In summary, these ingredients work synergistically to enhance blonde or gray hair while minimizing brassiness and promoting overall hair health.
Are Sulfate-Free Shampoos Beneficial for Blonde Hair?
Yes, sulfate-free shampoos can be beneficial for blonde hair. These shampoos are gentler on hair and help maintain color while preventing dryness and damage.
Sulfate-free shampoos do not contain sulfates, which are strong detergents found in many shampoos. Sulfates can strip natural oils and color from hair, leading to dryness, frizz, and faded color. In contrast, sulfate-free shampoos use milder cleansing agents, which help maintain moisture and color integrity. For blonde hair, this is particularly important because it often requires extra care to prevent brassiness and maintain vibrancy.
The positive aspects of using sulfate-free shampoos for blonde hair include improved moisture retention and reduced fading. Studies show that sulfate-free formulas help preserve color-treated hair better than their sulfate-containing counterparts. According to a survey by the Professional Beauty Association, over 70% of individuals with color-treated hair reported less fading when using sulfate-free products. This makes sulfate-free shampoos a popular choice among those who wish to keep their blonde hair looking fresh and bright.
On the downside, some sulfate-free shampoos may not cleanse as effectively as those with sulfates. They may require more product or additional washes to achieve the same level of cleanliness. According to hair care expert Dr. Anne Chapas (2020), this can lead to build-up on the scalp and hair if not used properly. Therefore, individuals with oily hair may find they need to switch products more frequently or supplement with other cleansing agents.
For those with blonde hair, it is recommended to select sulfate-free shampoos specifically formulated for color-treated hair. Look for products with moisturizing ingredients like oils, botanical extracts, and proteins. Additionally, consider your hair type; if you have oily hair, using a clarifying sulfate-free shampoo occasionally can help remove build-up while still being gentle on your blonde color.
How Often Should You Use Purple Shampoo to Maintain Color?
You should use purple shampoo once or twice a week to maintain color. This frequency is effective for neutralizing yellow or brassy tones in blonde or highlighted hair. Overuse can lead to dryness and a purple tint. Start by applying the shampoo to wet hair and lathering it for 3-5 minutes. Rinse thoroughly and follow up with a moisturizing conditioner. Monitor your hair’s texture and color. Adjust usage based on your hair’s needs. If your hair appears brassy again, increase the frequency to twice a week.
What Are the Best Purple Shampoos for Blonde Brassy Hair?
The best purple shampoos for blonde brassy hair include several options designed to neutralize yellow and brassy tones.
- Fanola No Yellow Shampoo
- Matrix Total Results So Silver
- Joico Color Balance Purple Shampoo
- Redken Color Extend Blondage Shampoo
- Amika Bust Your Brass Cool Blonde Shampoo
- Schwarzkopf Bonacure Blonde Shampoo
Different consumers may have varying preferences based on factors such as formulation, scent, and hair type. Some users prefer sulfate-free options for less dryness, while others may seek more intense toning effects.
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Fanola No Yellow Shampoo:
Fanola No Yellow Shampoo is known for its strong violet pigment. It effectively neutralizes yellow tones in blonde hair, making it popular among users seeking dramatic results. Fanola claims to provide visible results after the first wash. Many hairstylists recommend it for severely bleached hair. -
Matrix Total Results So Silver:
Matrix Total Results So Silver Shampoo focuses on enhancing silver and grey hair while toning blonde shades. The formula contains a blend of violet pigments designed to eliminate brassiness. According to Salon Republic, users appreciate its hydrating formula that doesn’t overly dry their hair. -
Joico Color Balance Purple Shampoo:
Joico Color Balance Purple Shampoo delivers a balanced toning effect and includes ingredients for moisture retention. Users commonly report softer hair after using it. Joico’s formula helps maintain the brightness of blonde hair longer. -
Redken Color Extend Blondage Shampoo:
Redken Color Extend Blondage Shampoo combines violet pigments with a conditioning agent for hydrating effects. This shampoo is celebrated for its ability to reduce brassiness while preserving shine and softness in blonde hair. Many users highlight its pleasant scent. -
Amika Bust Your Brass Cool Blonde Shampoo:
Amika Bust Your Brass Cool Blonde Shampoo features natural ingredients and less harsh chemicals. The brand emphasizes a color-enhancing formula that nourishes hair. Customers often note its appealing fragrance and hydrating properties. -
Schwarzkopf Bonacure Blonde Shampoo:
Schwarzkopf Bonacure Blonde Shampoo offers a gentle cleansing option with violet pigments to maintain blonde shades. It is often selected by those with fine hair due to its lightweight characteristics. Reviewers frequently mention its affordability and effectiveness.
Which Brands Are Most Recommended for Toning Blonde Hair?
Several brands are highly recommended for toning blonde hair. Some of the most popular include:
- Redken Color Extend Blondage
- Oribe Bright Blonde Shampoo
- Joico Blonde Life Purple Shampoo
- Fanola No Yellow Shampoo
- Matrix Total Results So Silver Shampoo
- Kérastase Blond Absolu Bain Lumière Shampoo
These options reflect various perspectives on toning blonde hair, addressing concerns such as effectiveness, formulation, and price.
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Redken Color Extend Blondage:
Redken Color Extend Blondage is a purple shampoo designed to neutralize unwanted yellow tones in blonde hair. It contains direct dye technology that helps to brighten and tone while also strengthening the hair. According to a study by Celebrity Stylist Matt Rez in 2021, most users notice significant differences in brassiness reduction after a few washes, highlighting its effectiveness. -
Oribe Bright Blonde Shampoo:
Oribe Bright Blonde Shampoo caters to those with blonde, gray, or white hair. It focuses on enhancing brightness while protecting hair from damage. Its formula includes natural ingredients like chamomile extract and enhances shine, as noted in a review by hairstylist Riawna Capri in 2020, who emphasizes its premium quality but warns about its higher price point. -
Joico Blonde Life Purple Shampoo:
Joico Blonde Life Purple Shampoo features a blend of violet pigments that combat brassy tones. It helps to maintain a bright and vibrant blonde while also moisturizing the hair. Research by P&G Beauty in 2019 suggests that consistent use can greatly extend the life of blonde color, making it a preferred choice among professional hairstylists. -
Fanola No Yellow Shampoo:
Fanola No Yellow Shampoo is lauded for its strong toning effects on even the most stubborn yellow undertones. It is often considered an affordable and effective option for those seeking immediate results. Many users report visible improvement after the first use, making it popular in social media circles, particularly among influencers and hair enthusiasts. -
Matrix Total Results So Silver Shampoo:
Matrix Total Results So Silver Shampoo contains pigments that target unwanted warmth and enhance cool-toned blonde shades. It is designed for both blonde and gray hair, providing a brightening effect. A 2022 review by Hair.com noted its effectiveness without overly drying the hair, appealing to those with sensitive scalps. -
Kérastase Blond Absolu Bain Lumière Shampoo:
Kérastase Blond Absolu Bain Lumière is a hydrating purple shampoo that brightens blonde hair while providing moisture. Its formula helps to balance hair health, which is crucial for maintaining blonde hair. According to Kérastase’s internal studies from 2021, 89% of users reported improved hair softness after consistent use.
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