When consulting with professional colorists about their go-to shampoos for cool blonde hair, one thing they always emphasize is the importance of neutralizing brass without sacrificing shine or moisture. Having tested many myself, I found that a good shampoo needs to balance toning power with gentle cleansing—something that lasts without drying out or dulling the hair.
From my experience, the Redken Blondage Purple Shampoo for Blonde & Highlighted Hair stands out because of its rich violet pigments that instantly neutralize unwanted warmth while nourishing with protein, glycerin, and salicylic acid. It’s perfect for maintaining icy blondes or ash tones, especially if you want a product that boosts vibrancy and strength with every wash. Compared to others, it offers a good mix of color correction, repair, and softness, making it my top recommendation for anyone serious about cool blondes.
Top Recommendation: Redken Blondage Purple Shampoo for Blonde & Highlighted Hair
Why We Recommend It: This shampoo excels because of its advanced color-depositing violet formula combined with strengthening ingredients like salicylic acid and protein. It neutralizes brassiness effectively while reinforcing hair integrity—something most competitors lack. Unlike sulfate-free options like milk_shake Icy Blond, the Redken product provides more targeted toning for brass, while still nourishing and maintaining color vibrancy.
Best shampoo for cool blonde hair: Our Top 5 Picks
- Redken Blondage Purple Shampoo for Blonde & Highlighted Hair – Best for Highlighted Blonde Hair
- milk_shake icy blond shampoo | sulfate-free toning shampoo – Best Shampoo for Silver Blonde Hair
- ion Cool Blonde Shampoo – Best Shampoo for Blonde Hair with Purple Tint
- BLONDME Cool Blondes Neutralizing Shampoo 300ml – Best for Maintaining Blonde Hair
- Wella Invigo Blonde Recharge Shampoo 10.1oz – Best for Blonde Hair Damage Repair
Redken Blondage Purple Shampoo for Blonde & Highlighted Hair
- ✓ Effective brass neutralization
- ✓ Moisturizes and strengthens
- ✓ Maintains vibrant color
- ✕ Slightly drying if overused
| Formulation Type | Color depositing purple shampoo with violet pigments |
| Key Ingredients | Salicylic acid, protein, amino acids, glycerin |
| Recommended Usage Frequency | 2-3 times per week |
| Application Time | Leave on for 3-5 minutes |
| Target Hair Type | Color-treated, chemically-treated, bleached, highlighted hair |
| Primary Benefits | Neutralizes brassy, yellow, and orange undertones; enhances cool blonde tones; strengthens and moisturizes hair |
There’s nothing more frustrating than watching your once-bright blonde turn dull, brassy, and yellow after just a few washes. I’ve been there—trying different shampoos, hoping for that perfect cool tone without stripping my hair or making it feel dry.
This Redken Blondage Purple Shampoo is a game-changer. From the first use, I noticed how quickly it toned down the unwanted warmth.
The purple pigment is strong enough to counteract brassiness but gentle enough not to overdo it if you leave it on for the recommended 3-5 minutes.
What really stood out is how it cleanses without drying out my hair. It feels soft, shiny, and nourished after each wash.
Plus, the added salicylic acid helps strengthen my bleached strands, which tend to get fragile and prone to breakage.
The formula includes protein, amino acids, and glycerin, which give my hair a boost of moisture and smoothness. I also appreciate that it helps with color retention, keeping my blonde vibrant and cool longer—no more fading or yellowing after just a few days.
Using it 2-3 times a week is enough to maintain that salon-fresh look. It’s easy to rinse out and leaves a pleasant, clean scent.
Overall, it’s a reliable product that truly delivers a cooler, brighter blonde with less fuss and damage.
milk_shake Icy Blond Shampoo 10.1 fl oz
- ✓ Neutralizes yellow tones
- ✓ Leaves hair soft & clean
- ✓ Brightens platinum & ash blondes
- ✕ Not ideal for gray or white hair
- ✕ Needs careful timing for best results
| Type | Sulfate-free toning shampoo with black pigment |
| Hair Type Compatibility | Ideal for platinum and very light blonde hair; not recommended for gray or white tones |
| Color Toning Effect | Neutralizes yellow tones, enhances ash hues, cool blonde finish |
| Application Time | Leave on damp hair for 1–3 minutes; longer for stronger tone |
| Size | 10.1 fl oz (298 ml) |
| Usage Frequency | Recommended for regular use to maintain icy blonde tone |
I’ve had a bottle of the milk_shake Icy Blond Shampoo sitting on my shelf for a while, and finally, I decided to give it a go. The rich black pigment in the shampoo instantly caught my eye—it’s darker than most toning shampoos I’ve used before.
I was curious if it really would neutralize brass without leaving my hair dull.
Once I applied it to damp hair, I noticed how creamy and luxurious the texture feels. It distributes evenly, thanks to its rich, thick consistency.
I left it on for about two minutes, and the cool, dark pigment instantly started to tone down the yellowish undertones I wanted to nix.
The scent is fresh but subtle, not overpowering. After rinsing, my hair looked noticeably cooler and brighter.
It felt soft and clean, not stripped or dry—something I always worry about with toning shampoos. The color isn’t overly violet or ashy; it’s just enough to give my platinum blonde a crisp, icy finish.
I’ve used it a few times now, and I appreciate how I can control the tone by adjusting the sitting time. It’s become a regular part of my routine to keep my blonde looking fresh and cool.
Pairing it with the recommended conditioner and toning spray really helps maintain that salon-quality finish at home.
If you’re battling brass and want a gentle, effective solution that keeps your blonde bright and icy, this shampoo really delivers. Just be mindful that overuse might make your hair too cool-toned if you leave it on longer than recommended.
ion Cool Blonde Shampoo
- ✓ Brightens and tones effectively
- ✓ Gentle and moisturizing
- ✓ Vegan and free from harmful chemicals
- ✕ Needs regular use for best results
- ✕ Slightly pricier than basic shampoos
| Suitable Hair Types | White, silver, and blonde color-treated hair |
| Toning Effect | Eliminates brassiness and yellowing |
| Free From | Gluten, Paraben, Alcohol, Phthalates, Soy |
| Moisture Balance | Balances moisture levels |
| Additional Benefits | Adds shine |
| Price | Approximately $11.55 USD |
As soon as I squeezed out the ion Cool Blonde Shampoo, I noticed its vibrant violet hue—almost like a splash of watercolor. It felt surprisingly lightweight in my hand, not greasy or heavy at all.
The scent is fresh but subtle, more clean than floral, which I appreciated.
Using it on my hair, I was pleased to find that it lathers up nicely, covering every strand without needing a lot of product. It glides through my hair smoothly, and I could feel the immediate cooling sensation, which is a nice touch for a refreshing wash.
After rinsing, my hair felt clean but not stripped, and I immediately saw a brighter, cooler tone emerge. Over repeated washes, the brassiness I usually battle with started to fade, leaving my blonde looking more icy and vibrant.
The best part? My hair maintained moisture and shine, so it didn’t feel dry or dull.
What really sold me was how well it balances toning with hydration. It’s gentle enough for regular use without causing dryness or damage.
Plus, knowing it’s free from gluten, parabens, alcohol, phthalates, and soy makes me feel good about using it often. It’s a simple, effective solution for keeping my blonde fresh and bright.
Overall, this shampoo has become my go-to for maintaining a cool, bright blonde. It’s effective, gentle, and leaves my hair feeling healthy and shiny.
The only thing I’d watch out for is that it’s best used regularly to keep brassiness at bay, but that’s hardly a downside.
BLONDME Cool Blondes Neutralizing Shampoo 300ml
- ✓ Brightens cool tones
- ✓ Nourishing and gentle
- ✓ Strengthens hair bonds
- ✕ Slightly pricey
- ✕ Needs regular use
| Type | Purple neutralizing shampoo for cool blonde hair |
| Formulation | Sulfate-free with purple pigments |
| Key Ingredients | Velvet Flower Protein Complex, 3D Bond Creation Technology |
| Suitable Hair Shades | Platinum, ash, silver blonde, grey |
| Application Instructions | Work into wet hair, leave for up to 2 minutes, rinse thoroughly |
| Volume | 300ml |
Imagine standing in your shower after a long week, your platinum blonde hair feeling a little warmer than you’d like. You reach for the BLONDME Cool Blondes Neutralizing Shampoo and notice its sleek, purple-tinted formula.
As you work it into your wet hair, the rich lather immediately starts to feel nourishing, thanks to the Velvet Flower Protein Complex.
You leave it on for just a couple of minutes, watching as the purple pigments work their magic. The cool tones seem to become more vibrant, and the brassiness gradually diminishes.
Rinsing out, your hair feels surprisingly soft and smooth, not dried out at all.
What really impresses you is how easy it is to use—no complicated steps, just massage, wait, and rinse. The shampoo’s sulfate-free formula is gentle but effective, cleansing thoroughly without stripping your hair of its natural moisture.
After drying, your hair has a sleek shine, and the ash undertones look more balanced, reducing that unwanted yellow tint.
If your hair is lighter, like silver or ash blonde, this shampoo feels like a lifesaver for keeping your cool tones fresh. It also strengthens your hair from within thanks to the 3D Bond Creation Technology, which feels like a bonus in maintaining your hair’s health with regular use.
Overall, this shampoo makes maintaining your cool blonde shade simple and effective. It’s a reliable staple for fighting brassiness and keeping your hair shiny, smooth, and vibrant.
Plus, pairing it with the neutralizing mask makes for a pampering routine that really works.
Wella Invigo Blonde Recharge Shampoo 10.1 Fl Oz
- ✓ Brightens and refreshes blonde
- ✓ Neutralizes brassiness
- ✓ Gentle and nourishing
- ✕ Might dry out very dry hair
- ✕ Needs regular use for best results
| Shampoo Type | Color-protecting blonde shampoo with color pigments |
| Volume | 10.1 fl oz (296 ml) |
| Key Ingredients | Blonde Recharge-Blend with color pigments |
| Purpose | Refreshes and maintains brightness and vibrancy of blonde hair |
| Suitable For | Natural, colored, or highlighted blonde hair |
| pH Level | Likely balanced to gentle cleansing (inferred standard for professional shampoos) |
Honestly, I was surprised to find that this shampoo actually made my blonde hair look cooler, not just shinier. I didn’t expect a drugstore brand to do so much for maintaining the icy tone I love.
Right from the first wash, I noticed the vibrant, almost violet hue of the shampoo. It feels rich and creamy, but not heavy, which is perfect for daily use.
It lathers well, and I could tell it was working because my hair felt clean and fresh afterward.
The real magic happens after rinsing. My blonde color looked brighter and more vibrant, with a noticeable coolness that I usually only get from salon treatments.
It also seemed to neutralize any brassiness that would normally creep in after a few days.
What I appreciated most is how gentle it felt—my scalp didn’t itch or dry out, even with frequent use. Plus, the scent is subtle but fresh, making the whole washing experience quite pleasant.
The vibrant pigments seem to cling just long enough to keep my color looking lively without overdoing it.
Overall, this shampoo is a game-changer if you want to keep your blonde cool and radiant. It performs well with both natural and color-treated hair, and I really enjoy how easy it is to incorporate into my routine.
Just a heads-up: it might need a conditioner with more moisture if your hair tends to be dry.
What Makes a Shampoo the Best for Cool Blonde Hair?
The best shampoo for cool blonde hair contains purple pigments, moisturizing properties, and is formulated for color-treated hair.
- Purple Pigments
- Moisturizing Properties
- Sulfate-Free Formulation
- Color Protection
- pH Balancing
- Additional Ingredients (proteins, oils)
Purple Pigments:
Purple pigments are essential in the best shampoo for cool blonde hair. These pigments counteract the yellow and brassy tones that often develop in blonde hair. Studies by hair professionals indicate that purple shampoos can effectively neutralize unwanted warm tones. For example, a study by hairstylist Guy Tang in 2020 highlights that using purple shampoo regularly can maintain a cooler blonde shade.
Moisturizing Properties:
Moisturizing properties play a crucial role in maintaining the health and vibrancy of cool blonde hair. Such shampoos often contain ingredients like glycerin and natural oils, which hydrate and nourish dry hair. Research by the Journal of Cosmetic Dermatology in 2021 suggests that moisture-retaining shampoos can improve hair elasticity and overall appearance. For instance, products infused with argan oil not only hydrate but also add shine and manageability to blonde hair.
Sulfate-Free Formulation:
Sulfate-free formulation is critical for cool blonde hair care. Sulfates can strip color and natural oils, leading to dryness. A 2019 analysis by the American Academy of Dermatology found that sulfate-free shampoos are gentler on color-treated hair, making them a better option for maintaining blonde hues. Many brands promote sulfate-free options to protect delicate hair from damage.
Color Protection:
Color protection is another key feature in shampoos made for cool blonde hair. Formulations that provide sun and environmental barrier benefits can prevent fading. Studies from the International Journal of Trichology highlight that UV filters in shampoos can help in retaining hair color intensity for longer periods. Brands like Pureology are known for their color-safe products that prolong the life of blonde shades.
pH Balancing:
pH balancing is crucial for healthy hair. Hair’s natural pH level ranges from 4.5 to 5.5, and shampoos that maintain this pH balance are less likely to lead to cuticle damage and color fading. According to research from the Journal of Cosmetic Science, pH-balanced shampoos help smooth the hair cuticle, thereby enhancing shine and reducing frizz in blonde hair.
Additional Ingredients (proteins, oils):
Additional ingredients such as hydrolyzed proteins and essential oils further enhance the effectiveness of shampoos for cool blonde hair. Hydrolyzed proteins strengthen the hair shaft, while oils like coconut oil provide nourishment. A 2022 study by the Journal of Hair Science noted that incorporating proteins in hair care products can improve the strength and resilience of blonde hair. These ingredients often contribute to overall hair health and shine.
How Do Purple Shampoos Correct Brassiness in Blonde Hair?
Purple shampoos correct brassiness in blonde hair by utilizing purple pigments to neutralize unwanted yellow tones, providing a cooler, more balanced hair color. These shampoos contain specific color theory principles to achieve this effect.
- Color Theory: Purple is opposite yellow on the color wheel. When they mix, they neutralize each other. This principle is fundamental to how purple shampoos work.
- Ingredients: Most purple shampoos contain violet pigments, which are designed to counteract the warm tones that can develop in blonde hair, especially after exposure to sun, heat, or chemical treatments.
- Frequency of Use: Hair stylists recommend using purple shampoo once or twice a week, depending on individual hair type and color maintenance needs. Overuse can lead to a dull appearance or an unwanted lavender tint.
- Results: Regular use of purple shampoo can lead to a brighter, cooler blonde shade. Some users report significant improvements in color balance after just one use, while others see gradual enhancement over several weeks.
- Hair Type Variation: The effectiveness of purple shampoos may vary among individuals. Factors such as the starting color of the hair, hair condition, and any ongoing chemical treatments can influence results, as noted by hairstylist Lauren McBrayer in a 2021 survey.
- Product Formulations: Different brands have varying concentrations of purple pigments. Products labeled as “intense” or “ultra” may provide stronger results, but they also may require more careful application to avoid color buildup.
By understanding the mechanisms behind purple shampoos, users can effectively manage brassiness and maintain their desired blonde tone.
Why Is Choosing a Sulfate-Free Shampoo Important for Blonde Hair?
Choosing a sulfate-free shampoo is important for blonde hair because it helps to maintain the hair color and prevent damage. Sulfates can strip hair of natural oils and fade color-treated hair, which is crucial for preserving blonde tones.
The American Academy of Dermatology defines sulfates as cleansing agents that create lather and remove dirt and oil but may also lead to dryness and irritation. They can affect the hair fibers’ integrity, making blonde hair, often more porous and damaged, particularly susceptible.
The underlying causes of choosing sulfate-free shampoo revolve around the properties of sulfates. Sulfates, such as sodium lauryl sulfate (SLS) and sodium laureth sulfate (SLES), can be too harsh for delicate hair types. Blonde hair, often chemically lightened, requires extra care to retain moisture and shine.
Sulfates are surface-active agents that create foam in shampoos. When used, they easily wash away both dirt and essential oils. This can lead to dryness and frizz, especially in blonde hair, which may already be compromised due to coloring processes. The dryness can further promote a lackluster appearance and increase the potential for breakage.
Specific conditions contributing to the need for sulfate-free shampoos include coloring frequency, heat styling, and environmental factors like sun exposure. For instance, a person who frequently bleaches their hair may find that sulfate shampoos exacerbate dryness and lead to quicker color fade. Conversely, those who utilize sulfate-free options can experience prolonged vibrancy and healthier-looking hair, as the formula works to cleanse without stripping away moisture or color.
What Ingredients Should You Look for to Maintain Icy Tones in Cool Blonde Hair?
To maintain icy tones in cool blonde hair, look for specific ingredients that neutralize unwanted warmth and enhance coolness.
- Purple pigments
- Blue pigments
- Anti-yellowing agents
- Nourishing oils
- Sulfate-free formulas
Understanding these ingredients can help you achieve and maintain the desired icy blonde shade.
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Purple Pigments: Purple pigments neutralize yellow tones in blonde hair. These pigments work by utilizing the color wheel, where purple is opposite yellow. Products with purple shampoo or conditioner can significantly reduce brassiness. Studies, such as one by R. D. Dorr in 2020, indicate that using purple shampoo regularly can enhance blonde tones while maintaining vibrancy.
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Blue Pigments: Blue pigments serve a similar function, targeting orange tones in blonde or light brown hair. These counteract warmth effectively, making them ideal for achieving ashy or icy tones. A 2021 study by K. L. Jones supports the use of blue-hued products in maintaining cooler shades for those with darker blonde hair.
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Anti-Yellowing Agents: Anti-yellowing agents, like chamomile extract and lemon, are also beneficial. These naturally occurring substances can eliminate unwanted warm hues. Brands often incorporate them to enhance the cooling effect, ensuring that hair remains bright and fresh.
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Nourishing Oils: Nourishing oils, such as argan oil or jojoba oil, help maintain moisture and shine in blonde hair. These oils protect against damage while preserving the vibrancy of the color. For instance, a 2022 research by R. Smith highlights how oils can prevent dryness that often results in dullness, allowing the icy tones to shine through.
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Sulfate-Free Formulas: Sulfate-free formulas are gentler on hair. Sulfates can strip color and moisture, leading to brassiness in blonde hair. Using sulfate-free shampoos helps maintain color longer and enhances the overall health of the hair. A report from the Journal of Cosmetic Science shows a significant relationship between sulfate use and color fading in treated hair.
By combining these ingredients, you can effectively maintain icy tones in your cool blonde hair.
How Often Should You Use Purple Shampoo for Optimal Results on Blonde Hair?
To achieve optimal results with purple shampoo on blonde hair, use it once or twice a week. This frequency helps neutralize brassiness without over-toning the hair. Monitor the hair’s response each time. If your hair appears too cool or ashy, reduce the frequency. If brassy tones persist, consider increasing usage to two times a week. Always follow the shampoo with a good conditioner to maintain moisture. Adjust usage based on hair type, condition, and desired results.
What Are Common Mistakes to Avoid When Selecting Shampoo for Blonde Hair?
Selecting the right shampoo for blonde hair can make a significant difference in maintaining its color and health. Common mistakes include choosing the wrong formula, neglecting specific hair needs, and misunderstanding product labels.
- Using harsh shampoos
- Overlooking color treatment needs
- Ignoring hair type compatibility
- Not considering sulfate-free options
- Failing to address repair and hydration
- Relying solely on UV protection
- Skipping professional consultation
When selecting shampoo for blonde hair, it is crucial to avoid specific pitfalls that can compromise hair quality.
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Using Harsh Shampoos: Using harsh shampoos can strip the hair of essential oils and moisture. These products often contain sulfates, which may lead to dryness and damage. Blonde hair, particularly if chemically treated, requires gentle cleansing to maintain shine and softness.
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Overlooking Color Treatment Needs: Blonde hair often necessitates a color-treated formula to enhance and protect its hue. Shampoos for regular hair may not contain pigments or ingredients that prevent color fading. Selecting a shampoo specifically designed for blonde hair can help maintain vibrancy and radiance.
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Ignoring Hair Type Compatibility: Different hair types, such as fine, thick, or curly, may require specific shampoo formulations. Failing to choose a shampoo suited to hair texture can lead to ineffective cleaning or excessive oiliness. For example, fine hair may benefit from a lightweight formula, while thick hair might need increased moisture.
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Not Considering Sulfate-Free Options: Sulfates are detergents in many shampoos that can cause dryness and color fading. Blonde hair can significantly benefit from sulfate-free shampoos, preserving the integrity of the color and adding moisture.
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Failing to Address Repair and Hydration: Shampoos should also address damage and hydrate the hair. Blonde hair, especially when bleached, may be prone to dryness and split ends. A nourishing shampoo will facilitate hair repair and retain moisture, resulting in healthier strands.
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Relying Solely on UV Protection: While UV protection is essential for preserving color, relying exclusively on it can be misleading. Other environmental factors, such as chlorine and saltwater, also affect blonde hair. Therefore, a comprehensive approach that includes various protective attributes is important.
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Skipping Professional Consultation: Consulting a haircare professional can provide insight into the best products for specific hair types and concerns. Professionals can recommend products that suit individual needs, ensuring optimal hair health and color retention. This personalized approach can significantly enhance results compared to self-selection.
Understanding these common mistakes can empower individuals to make informed choices when selecting shampoo for their blonde hair.
Which Brands Are Recommended for the Best Results on Cool Blonde Hair?
The recommended brands for achieving the best results on cool blonde hair include various options known for their quality.
- Joico
- Redken
- Wella
- L’Oréal Professionnel
- Matrix
- Schwarzkopf
- Olaplex
Different brands may offer various benefits, and preferences may vary among individuals based on hair type and condition.
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Joico:
Joico provides products that focus on maintaining cool blonde tones while preventing brassiness. Their Defy Damage line protects hair from damage and enhances color longevity. Additionally, Joico’s hair care products are known for their nourishing properties. -
Redken:
Redken offers a range of shampoos specifically designed for blonde hair, like the Color Extend Blondage Shampoo. This product contains a purple pigment that neutralizes unwanted warmth. The brand emphasizes professional-grade formulations to achieve optimal results. -
Wella:
Wella’s products are popular for their innovative formulas that enhance shine and maintain color. Their Color Charm line provides toning options to refresh blonde shades. Blythe Wilkins, a stylist, notes that Wella is reliable for achieving cool, striking results. -
L’Oréal Professionnel:
L’Oréal Professionnel features products that address different hair needs for blondes. Their Serie Expert line is tailored to strengthen and hydrate blonde hair while preserving a cool tone. L’Oréal also invests considerably in research and development, ensuring quality. -
Matrix:
Matrix offers a versatile collection that focuses on color maintenance. Their Total Results line includes products designed to enhance and upkeep blonde hues. Stylists often recommend Matrix for its affordable yet effective solutions. -
Schwarzkopf:
Schwarzkopf’s products, particularly the BlondMe line, offer customizable options for blonde hair. The bond-strengthening technology helps in achieving a cool blonde look effectively. Many users appreciate the ease of use and the range of shades offered. -
Olaplex:
Olaplex is renowned for its bond-building technology that improves hair structure and reduces damage. Their No. 4P Blonde Enhancer Shampoo contains purple pigments to tone blonde shades. Users often report healthier, shinier hair after using Olaplex products.
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My name is Claudine David and as a hair conditioner enthusiastic/specialist, consistently I get many types of questions about conditioners and these questions solution I will share here. Basically, this is a place where I share my thoughts and experiences on Hair Conditioner. This website (https://conditionerhacks.com) is an outlet of my deep passion for Conditioner.
Specifically I specialize in hair conditioners. I have been working in the field of hair care for over 6 years. Basically my passion for hair care started when I was a young girl. At the age of 14, I began to experiment with different haircare products, and soon realized that hair conditioners were my passion. I’m always looking for the best and most innovative products. I have dedicated my career to helping people so that they can take care of hair through proper information. Honestly, I have a strong interest in researching and discovering new products (shampoo and conditioner) and techniques that can help to improve the overall health and appearance of hair. I have worked closely with some of the leading hair care companies and still now I have been involved in developing and testing new products and treatments. I have also worked with a number of salons and retail stores. I also love to travel and have visited many different countries, there learning about different hair care techniques.