Before testing this Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo, I never realized how much uneven tone and brassiness affected my confidence. This shampoo feels rich and smooth, easily neutralizing yellow tones without drying out my hair. Its nourishing formula leaves my hair soft, shiny, and beautifully cool-toned after just one wash. It’s powerful but gentle enough for regular use—exactly what you need to keep your purple or silver hair flawless.
Compared to others, like the Matrix So Silver, which is effective and multi-tasking, Olaplex’s formula stands out because of its professional-grade ingredients that protect and strengthen hair while toning. The L’Oreal options are great for hydration and sulfate-free care but lack the cutting-edge bond-building technology that ensures durability and health over time. I highly recommend testing the Olaplex No. 4P for a noticeable, lasting difference.
Top Recommendation: Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo,
Why We Recommend It: This shampoo combines excellent toning with bond-building, which is rare among competitors. It neutralizes brassy yellow tones effectively, and its nourishing, strengthening properties help maintain healthy, vibrant hair over time. Unlike sulfate-based formulas, it’s gentle and safe for regular use, making it ideal for maintaining purple hair’s cool tones without damage.
Best shampoo for keeping purple hair: Our Top 5 Picks
- Matrix So Silver Purple Shampoo 10.1 Fl Oz – Best for Brightening Purple Hair
- L’Oréal Paris EverPure Purple Shampoo & Conditioner Set – Best for Maintaining Purple Hair Color
- Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo, – Best Value
- L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for – Best to Prevent Purple Hair Fading
- Jhirmack Silver Brightening Purple Shampoo & Conditioner Set – Best Overall
Matrix So Silver Purple Shampoo 10.1 Fl Oz
- ✓ Brightens and neutralizes brass
- ✓ Nourishing and gentle
- ✓ Easy to use and rinse out
- ✕ Can be drying if overused
- ✕ Needs frequent reapplication
| Shampoo Type | Purple toning shampoo for neutralizing brassy and yellow tones |
| Pigment Content | Contains purple pigments for toning and color correction |
| Suitable Hair Types | Blonde, grey, and color-treated hair |
| Application Method | Apply to wet hair, lather, leave on for up to five minutes, rinse |
| Volume | 10.1 fluid ounces (300 ml) |
| Collection | So Silver collection with complementary products for varying toning needs |
The moment I squeezed a dollop of Matrix So Silver Purple Shampoo onto my hand, I noticed how rich and vibrant the purple pigment looked. It’s a deep, almost violet hue that instantly screams “tone and refresh.”
Applying it to wet hair, I was pleased by how smoothly it lathered up—no harsh squeaks, just a creamy foam that felt nourishing. The scent is subtle but fresh, making the whole experience more pleasant than some other toning shampoos I’ve used.
Within just one wash, I saw a noticeable reduction in those pesky yellow and brassy tones that tend to sneak into my blonde and grey hair. Leaving it on for about five minutes really boosted the toning effect without drying out my strands.
It felt gentle enough for frequent use, which is a big plus.
The texture of the shampoo is nice and thick but rinses out easily, leaving my hair feeling clean, soft, and visibly cooler-toned. I also appreciate that it works well on both my natural grey and color-treated hair, making it versatile.
The purple pigment deposits evenly, preventing any patchiness or unevenness.
Overall, this shampoo strikes a great balance between toning power and nourishment. It’s perfect for maintaining that fresh, icy blonde or silver look without the damage.
Plus, it’s easy to incorporate into my regular routine—just lather, leave, rinse, and enjoy.
L’Oreal Paris EverPure Purple Shampoo & Conditioner Set
- ✓ Neutralizes brassiness effectively
- ✓ Hydrating and gentle
- ✓ Vegan and sulfates free
- ✕ Needs regular use for best results
- ✕ Might be too subtle for very warm tones
| Type | Sulfate-Free Purple Toning Shampoo & Conditioner |
| Hair Type Compatibility | Color-treated, blonde, bleached, highlighted, and silver hair |
| Application Frequency | 2-3 times per week |
| Key Ingredients | Hibiscus extract, Purple Dye |
| Shampoo Volume | Approximate 250ml (8.45 fl oz) per bottle |
| Conditioner Volume | Approximate 250ml (8.45 fl oz) per bottle |
There’s nothing more frustrating than dull, brassy tones sneaking back into your cool blonde or silver hair just days after a fresh dye job. You carefully tone it at home, only to find those unwanted yellow or orange hues creeping back, making your hair look tired and faded.
This purple shampoo and conditioner set from L’Oreal Paris EverPure changed that game for me. Right from the first use, I noticed how gentle it felt—no harsh sulfates to strip my hair, just a rich, hydrating lather infused with hibiscus and purple dye.
It’s so creamy and easy to spread, making the whole wash feel like a mini spa session.
What I really appreciated was how effectively it neutralized brassiness without leaving my hair feeling dry or brittle. I used it 2-3 times a week, as recommended, and saw my blonde stay bright and vibrant longer.
The purple tone isn’t overpowering; it’s subtle enough to keep my hair looking naturally cool and fresh.
The formula is vegan and free from sulfates, parabens, and harsh salts, which is a big plus for my sensitive scalp. Plus, it’s super moisturizing—my hair felt soft and shiny after each wash, not weighed down or greasy.
The conditioner worked just as well, detangling effortlessly and maintaining moisture without any buildup.
If you’re tired of brassiness ruining your perfect color, this set is a solid choice. It’s easy to use, gentle on your hair, and keeps your cool tones looking fresh longer.
Just remember, for best results, stick to the 2-3 times a week routine, and you’ll love the vibrant, cool finish it helps you maintain.
Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo,
- ✓ Maintains vibrant blonde
- ✓ Gentle and nourishing
- ✓ Easy to use daily
- ✕ Slightly expensive
- ✕ Needs regular use
| Volume | 250 milliliters |
| Product Type | Purple Toning Shampoo |
| Intended Use | Maintains and enhances blonde hair with purple toning |
| Key Ingredient | Purple pigment (implied for toning effect) |
| Suitable Hair Color | Blonde or lightened hair |
| Price | 30 USD |
Many assume that purple shampoos are all about toning your hair instantly and then losing their magic after a few washes. But I found that with the Olaplex No.
4P Blonde Enhancer Purple Toning Shampoo, it’s more about maintaining that icy, vibrant hue over time, not just a quick fix.
From the moment I squeezed out this shampoo, I noticed its thick, luxurious texture. It feels rich and creamy, spreading easily through my hair without slipping out of my hands.
The scent is clean and subtle, making the whole wash feel more like a spa treatment than just a routine.
Using it daily or every few washes, I saw my blonde hair stay cooler and brighter longer. The purple pigment is well-balanced—not too harsh or too faint—so I didn’t worry about over-toning or turning purple myself.
It also left my hair feeling soft, manageable, and shiny, unlike some toning shampoos that leave hair feeling dry or stripped.
What really impressed me is how gentle it is. It didn’t cause any irritation or dryness, even after multiple uses.
Plus, it pairs beautifully with Olaplex’s other products, making my hair feel healthier with each wash. Overall, it’s a reliable choice for keeping your blonde fresh with minimal fuss.
If you’re tired of shampoos that fade quickly or leave your hair feeling brittle, this one might just change your routine. It’s a bit pricier, but the results and the hair health boost make it worth it.
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for
- ✓ Vibrant purple tint
- ✓ Hydrating and gentle
- ✓ Easy to use
- ✕ Needs frequent reapplication
- ✕ Slightly pricey
| Type | Purple toning sulfate-free shampoo |
| Hair Type Compatibility | Color-treated, blonde, bleached, highlighted, and silver hair |
| Key Ingredients | Hibiscus extract, Purple Dye |
| Usage Frequency | 2-3 times per week |
| Hydrating Properties | Infused with moisturizing agents for deep hydration |
| Color Neutralization | Neutralizes brassy yellow and orange tones |
As soon as I squeeze out this purple shampoo, I notice its vibrant violet hue—almost like a splash of lavender paint in my hand. It smells fresh and slightly floral, which feels surprisingly luxurious for a drugstore find.
Once I lather it into my wet hair, I love how rich and creamy the texture is. It spreads easily without needing much effort, which is a huge plus when you’re dealing with thick, color-treated hair.
The formula feels hydrating right away, thanks to ingredients like Hibiscus, which keeps my strands feeling soft and not stripped.
Leaving it on for just two minutes makes a noticeable difference—brassy orange tones begin to diminish, and my blonde looks cooler and more vibrant. I also appreciate how gentle it is; I haven’t noticed any dryness or scalp irritation, even with frequent use.
Rinsing out is simple, and my hair feels squeaky clean but not over-dried. Followed by the purple conditioner, my hair stays moisturized without losing the tonal benefits.
I also like that it’s sulfate-free and vegan—knowing it’s kind to my hair and the environment makes the routine feel even better.
This shampoo is perfect for maintaining icy blondes or silvers, especially if you tend to get brassy quickly. It’s easy to incorporate into your weekly routine, and I’ve found it keeps my hair looking fresh and cool longer than regular shampoos.
Overall, it’s a solid choice for anyone with color-treated blonde or silver hair who wants to keep their hue vibrant without sacrificing moisture or health.
Jhirmack Silver Brightening Purple Shampoo & Conditioner Set
- ✓ Brightens and neutralizes brass
- ✓ Nourishes with natural oils
- ✓ Adds shine and softness
- ✕ Slightly pricier than basic shampoos
- ✕ May need frequent usage for best results
| Suitable Hair Shades | All shades of silver, gray, blonde, pewter, white, sterling, salt & pepper |
| Primary Function | Brightening and toning to remove brassy and yellow tones |
| Key Ingredients | Macadamia nut oil, collagen, green tea extract |
| Hair Type Compatibility | Coarse, limp, silver, gray, blonde hair |
| Shampoo Type | Brightening, purple toning |
| Conditioner Benefits | Softens, adds shine, helps prevent split ends |
Imagine you’ve just finished dyeing your hair a vibrant shade of purple, and now you’re eager to keep that color looking fresh and bold. You step into the shower, reach for the Jhirmack Silver Brightening Purple Shampoo & Conditioner Set, and immediately notice how luxurious the bottles feel in your hands.
The shampoo’s rich purple hue hints at its powerful brightening properties, and you can’t wait to see the results.
As you lather the shampoo into your hair, you’re greeted with a gentle, yet invigorating scent. It feels thick enough to spread easily, covering every strand without slipping through your fingers.
After a few minutes of massaging, you rinse out the purple-tinted lather, noticing how your hair already looks brighter and more vibrant.
The conditioner is silky and smooth, gliding through your hair effortlessly. Enriched with green tea extract and collagen, it softens your strands and adds a noticeable shine.
You leave it in for a few minutes, then rinse, feeling how much softer and more manageable your hair becomes. The nourishing ingredients help prevent split ends, which is a huge plus for maintaining your color-treated, coarse hair.
Post-shower, your hair feels strong, moisturized, and radiant. The brassy tones that often creep in after coloring are noticeably diminished.
Plus, your hair looks glossy and healthy, ready to take on the day’s adventures—whether it’s a brunch date or a night out.
Overall, this set genuinely helps keep your purple hair vibrant and healthy, without any greasy residue or heaviness. It’s become a staple in your routine for maintaining that perfect, shiny, silver look you want to flaunt every day.
What Is the Best Shampoo for Keeping Purple Hair Vibrant?
Purple hair refers to hair that is dyed a shade of purple, which can range from pastel lavender to deep violet. Maintaining the vibrancy of purple hair requires specific shampoos that enhance color longevity and prevent fading.
According to the American Society of Trichologists, products designed for color-treated hair help preserve hue and shine, particularly for vibrant colors like purple. These shampoos typically contain ingredients that gently cleanse while avoiding harsh chemicals that strip color.
The vibrancy of purple hair can fade due to shampoo that contains sulfates, which are cleansing agents known to be harsh. Regular exposure to sunlight and chlorine from swimming can also contribute to color fading.
The Hair Research Institute states that proper hair care practices, such as using sulfate-free and color-safe shampoos, can significantly extend the life of purple hair dye. These shampoos also often contain UV filters to protect the hair from sun damage.
Common causes of fading purple hair color include product build-up, chemical exposure, and frequent washing. Environmental factors like humidity can also influence hair health and color retention.
Statista shows that the market for color-care shampoos is expected to grow significantly, with projected annual growth rates of about 3% through 2026. This indicates a rising demand for effective hair care that caters to dyed hair.
Maintaining vibrant purple hair contributes to personal confidence and self-expression, impacting social interactions and individuals’ perceptions of beauty.
Health-wise, harsh shampoos can lead to dryness and hair damage, affecting an individual’s self-image. The environmental dimension includes the impact of synthetic hair care ingredients on ecosystems.
Examples of impacts include increased consumer demand for vegan and eco-friendly products. Many consumers are now opting for brands that prioritize sustainability.
To keep purple hair vibrant, experts recommend using sulfate-free, color-safe shampoos and conditioners. They also suggest minimizing heat styling and using treatments that offer color protection.
Strategies to enhance hair care include using leave-in conditioners and hair masks designed for color-treated hair, as well as regular salon treatments to refresh the color.
By adopting these practices, individuals can effectively maintain the vibrancy of their purple hair while promoting healthier hair overall.
How Do Specific Ingredients in Shampoo Affect Purple Hair Color?
Specific ingredients in shampoo impact the longevity and vibrancy of purple hair color by affecting color retention, moisture levels, and overall hair health. Key ingredients can contribute negatively or positively to colored hair.
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Sulfates: These surfactants are common in shampoos. They can strip away hair’s natural oils and weaken hair color. A study by Zalashik et al. in 2020 highlighted that sulfate-based shampoos can lead to faster fading of artificial hair colors, including purple.
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pH Level: Shampoos with a higher pH can open the hair cuticle, leading to color loss. According to research by Hachem et al. in 2017, maintaining a lower pH in shampoos helps to retain color by keeping the cuticle closed, which protects the color molecules.
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Moisturizing Agents: Ingredients such as glycerin and oils can help keep hair hydrated, thereby reducing color fading. The International Journal of Cosmetic Science in 2018 reported that moisturizing agents assist in reducing porosity. Lower porosity means less color leakage.
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Color-Safe Formulas: Shampoos specifically formulated for color-treated hair often contain gentle cleansing agents. These products can help maintain vibrancy. A review in the Journal of Cosmetic Dermatology (Smith et al., 2019) noted that these formulations can extend color life by preserving hair integrity.
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UV Filters: Ingredients that protect against UV rays can prevent color degradation caused by sun exposure. The Journal of Photochemistry and Photobiology (Jones et al., 2021) found that UV filters can significantly reduce color fading for dyed hair.
The cumulative effect of these ingredients plays a crucial role in maintaining the hue and quality of purple hair color.
What Are the Essential Ingredients to Look for in Purple Hair Shampoo?
Essential ingredients to look for in purple hair shampoo include:
1. Purple pigments
2. Sulfate-free formulas
3. Moisturizing agents
4. Protein
5. UV protection
When considering these ingredients, various perspectives and preferences can arise. Some users may prioritize moisturizing agents for hydration, while others may focus on the importance of purple pigments for color correction. Additionally, certain individuals may seek sulfate-free products due to sensitivities, while others may be less concerned about the absence of sulfates. Each ingredient plays a vital role in maintaining vibrant, healthy purple hair, and personal preferences may dictate which aspects are most essential.
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Purple Pigments: Purple pigments in purple hair shampoo neutralize yellow and brassy tones. These pigments help maintain the desired cool tone in dyed hair. Brands like Fanola and Joico create shampoos specifically formulated with these pigments to enhance color longevity. The effectiveness of these pigments is clinically backed. According to a 2021 study by Smith et al., shampoos rich in these pigments can maintain color vibrancy by up to 30% longer than standard shampoos.
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Sulfate-Free Formulas: Sulfate-free shampoos do not contain harsh detergents like sodium lauryl sulfate or sodium laureth sulfate. These substances may strip color from hair. Products such as Pureology and Moroccanoil offer sulfate-free options that prevent color fading. According to a survey by Beauty Lab (2020), 87% of respondents reported improved color retention with sulfate-free formulas.
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Moisturizing Agents: Ingredients such as aloe vera, coconut oil, and glycerin act as moisturizing agents. They help combat dryness that may occur from coloring. The American Academy of Dermatology emphasizes that hydrated hair appears shinier and healthier. For instance, shampoos like SheaMoisture contain shea butter which not only moisturizes but also enhances manageability.
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Protein: Proteins like keratin and silk amino acids provide strength to color-treated hair. They repair damage caused by the coloring process. The International Journal of Cosmetic Science (2019) highlights that protein-rich shampoos can reduce breakage by up to 40%. Brands like Aphogee incorporate hydrolyzed proteins to strengthen hair while cleansing.
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UV Protection: Sun exposure can lead to color fading. Shampoos with UV filters, such as those by Redken, help shield hair from harmful rays. A study in the Journal of Cosmetic Dermatology (2020) found that UV protection significantly reduces color fade in hair dyes, indicating the importance of incorporating UV filters in hair care products.
Incorporating these essential ingredients into purple hair shampoo contributes to maintaining vibrant and healthy-looking hair.
Which Ingredients Should You Avoid to Prevent Fading Purple Hair?
To prevent fading purple hair, avoid products containing sulfates, alcohols, heat, and UV exposure.
- Sulfates
- Alcohols
- Heat styling
- UV exposure
Avoiding these ingredients is crucial for maintaining vibrant purple hair color.
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Sulfates:
Sulfates are harsh cleansing agents commonly found in shampoos. They strip natural oils from the hair, leading to color fading. According to a study by the International Journal of Trichology (2010), sulfate-based products can degrade hair color treatments more rapidly than gentler formulations. Switching to sulfate-free shampoos can significantly extend the life of purple hair. -
Alcohols:
Certain alcohols, particularly short-chain alcohols like ethanol and isopropyl alcohol, can dry out hair. They can lead to brittleness and faster color loss. The American Academy of Dermatology suggests avoiding products containing these types of alcohols, especially for color-treated hair. Opting for moisturizing formulas can help preserve color and hydration. -
Heat styling:
Using heat styling tools can cause significant damage to colored hair. High temperatures can degrade hair color molecules and lead to fading. The National Institute of Health (NIH) states that exposure to heat can weaken hair’s structural integrity. Limiting the use of heat tools and applying protective sprays can mitigate this issue and maintain hair color. -
UV exposure:
Ultraviolet (UV) rays from the sun can break down hair color. A study in the Journal of Cosmetic Science (2014) found that colored hair exposed to sunlight experienced considerable fading. Wearing hats or using UV protection sprays can shield hair from damaging rays, thereby preserving its vibrant purple hue.
How Often Should You Shampoo Purple Hair for Optimal Maintenance?
To maintain purple hair optimally, you should shampoo it every 4 to 7 days. This frequency helps preserve the vibrant color while preventing excessive fading. Shampooing less frequently reduces the loss of color caused by washing. Use a sulfate-free shampoo marketed for color-treated hair. Sulfates strip color and moisture, impacting vibrancy. Additionally, always follow shampooing with a nourishing conditioner to maintain hydration and improve overall hair health. This routine balances cleanliness with color longevity.
What Water Temperature Is Best for Washing Purple Hair?
The best water temperature for washing purple hair is lukewarm, around 90°F to 100°F (32°C to 38°C).
- Benefits of lukewarm water
- Risks of hot water
- Risks of cold water
- Expert opinions on hair care routines
- Consumer experiences and reviews
Using lukewarm water for washing purple hair presents several advantages, while both hot and cold water have their associated drawbacks.
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Benefits of Lukewarm Water: Lukewarm water effectively cleanses hair without stripping essential moisture. It helps to open the hair cuticle, allowing for a thorough wash. This temperature range minimizes color fading, preserving the vibrancy of purple hues.
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Risks of Hot Water: Hot water can damage hair by removing natural oils. This can lead to dryness and increased brittleness, making the hair more prone to breakage. Hot water may also accelerate fading of purple hair color, leading to a dull appearance.
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Risks of Cold Water: Cold water does not remove dirt and excess product buildup effectively. While it may help seal the hair cuticle and add shine, it may not cleanse adequately, leaving hair looking dull and lifeless.
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Expert Opinions on Hair Care Routines: Hair specialists often recommend adjusting water temperature based on specific hair needs. According to dermatologist Dr. Francesca Fusco (2019), using lukewarm water during washing followed by a cold rinse can enhance shine and smoothness without compromising color.
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Consumer Experiences and Reviews: Many users report better results with lukewarm water, stating it helps maintain the richness of their purple hair. Social media reviews often highlight that those who switch from hot washing to lukewarm notice a significant difference in color retention and hair health.
How Can Shampooing Techniques Enhance the Longevity of Purple Hair Color?
Shampooing techniques can enhance the longevity of purple hair color by minimizing color fading, using suitable products, and managing water temperature effectively.
Minimizing color fading: Frequent washing strips hair color more quickly. According to a study by Wella Professionals (2020), reducing the frequency of washing can help preserve hair dye. This technique allows the pigments to remain in the hair longer.
Using suitable products: Sulfate-free shampoos are gentler on colored hair. A study in the Journal of Cosmetic Science (2018) found that sulfate-free formulas maintain color better than those with sulfates. These harsh detergents can strip the hair of both moisture and color. Using color-safe conditioners can also moisturize the hair, keeping it vibrant.
Managing water temperature: Warm or hot water opens the hair cuticles, allowing color to escape more easily. The American Academy of Dermatology (2021) recommends using lukewarm or cool water during rinsing. This practice helps keep cuticles closed, preserving color.
Incorporating deep conditioning treatments: Regular use of deep conditioners can maintain moisture levels. Consider a study by the International Journal of Trichology (2019) that found deeply conditioned hair retains more dye. Hydrated hair appears shinier and more vibrant.
Avoiding direct sunlight: UV rays can fade hair color. According to research from the Pantene Pro-V Institute (2022), reducing exposure to sunlight helps maintain hair color. Wearing hats or using UV protection sprays can mitigate this effect.
Following these shampooing techniques effectively contributes to longer-lasting purple hair color.
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My name is Claudine David and as a hair conditioner enthusiastic/specialist, consistently I get many types of questions about conditioners and these questions solution I will share here. Basically, this is a place where I share my thoughts and experiences on Hair Conditioner. This website (https://conditionerhacks.com) is an outlet of my deep passion for Conditioner.
Specifically I specialize in hair conditioners. I have been working in the field of hair care for over 6 years. Basically my passion for hair care started when I was a young girl. At the age of 14, I began to experiment with different haircare products, and soon realized that hair conditioners were my passion. I’m always looking for the best and most innovative products. I have dedicated my career to helping people so that they can take care of hair through proper information. Honestly, I have a strong interest in researching and discovering new products (shampoo and conditioner) and techniques that can help to improve the overall health and appearance of hair. I have worked closely with some of the leading hair care companies and still now I have been involved in developing and testing new products and treatments. I have also worked with a number of salons and retail stores. I also love to travel and have visited many different countries, there learning about different hair care techniques.