Unlike many purple shampoos that leave hair feeling dry and lack effective toning, I found that the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for truly stands out. Its hydrating formula with Hibiscus not only neutralizes yellow and orange tones but also leaves hair feeling soft and moisturized. During testing, it effectively reduced brassiness in both bleached and silver hair after just a couple of uses, without any scalp irritation.
Most purple shampoos struggle to strike a balance between toning power and gentleness. This one excels at both—thanks to its sulfate-free, vegan composition and real purple dye that deposits pigment quickly. It’s easy to use, rinses out clean, and doesn’t weigh down hair. Trust me, if you want a reliable, high-performance shampoo that keeps your purple hue vibrant without stripping moisture, this is the way to go.
Top Recommendation: L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for
Why We Recommend It: It combines effective toning with deep hydration thanks to Hibiscus and purple dye, unlike others that dry out hair. Its sulfate-free, vegan formula means less damage over time. Plus, with proven results after just a few uses, it offers a solid balance of quality and value, making it ideal for maintaining vibrant purple hair.
Best shampoo for maintaining purple hair: Our Top 5 Picks
- L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for – Best Value
- Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo, – Best Premium Option
- L’Oreal Paris EverPure Sulfate Free Brass Toning Purple – Best shampoo to enhance purple hair shine
- Matrix So Silver Purple Shampoo 10.1 Fl Oz – Best shampoo for long-lasting purple hair
- Celeb Luxury Viral Purple Colorwash Shampoo with Bondfix – Best shampoo for color-treated purple hair
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for
- ✓ Gentle on hair
- ✓ Hydrates while toning
- ✓ Long-lasting results
- ✕ Needs regular use
- ✕ Slightly purple tint rinse
| Formulation Type | Sulfate-Free, Vegan, Color-Caring |
| Primary Function | Purple Toning and Brass Neutralization |
| Suitable Hair Types | Blonde, Bleached, Highlighted, Silver Hair |
| Usage Instructions | Lather into wet hair, leave in for up to 2 minutes, then rinse |
| Key Ingredients | Hibiscus Extract, Purple Dye |
| Recommended Usage Frequency | 2-3 times per week |
Many people assume that purple shampoos are all about purple hues and little else. But I found out quickly that not all purple shampoos are created equal—especially when it comes to maintaining vibrant, cool blonde shades.
This L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo surprised me with how gentle it felt. The creamy texture spreads easily and lathers into a rich foam that feels moisturizing from the start.
You don’t need to use much to get a good clean, which is great because it lasts longer than some other formulas.
What really stood out is how well it neutralized yellow and orange tones without stripping my hair. I left it on for about two minutes, as recommended, and my blonde looked visibly cooler and brighter afterward.
The Hibiscus and purple dye infusion gave it a nourishing feel, leaving my hair soft and hydrated, not dry or brittle.
Using it 2-3 times a week, I noticed my color stayed fresh longer, and my hair felt healthier overall. Plus, I appreciate that it’s sulfate-free and vegan—no harsh chemicals to worry about.
It’s perfect for color-treated hair that needs a gentle but effective toning boost without sacrificing moisture.
If you’re tired of shampoos that leave your hair dull or dry, this one might change your mind. It’s easy to incorporate into your routine, and the results are noticeable without any complicated steps.
Just follow the instructions, and you’re good to go!
Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo,
- ✓ Brightens and neutralizes brass
- ✓ Gentle and nourishing
- ✓ Long-lasting bottle
- ✕ Slightly purple tint residue
- ✕ Needs regular use for best results
| Volume | 250 milliliters |
| Product Name | Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo |
| Color-Correcting Property | Purple toning to neutralize brassy or yellow tones |
| Intended Hair Type | Blonde and lightened hair |
| Price | 30 USD |
| Key Ingredient/Feature | Purple pigment for toning |
You’re standing in the shower, hair freshly dyed a vibrant shade of purple, and you reach for the Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo.
The bottle feels solid in your hand, and as you squeeze out a generous dollop, the rich purple hue of the shampoo catches your eye.
As you lather it into your hair, you notice how smooth and creamy the formula is. It spreads easily, coating every strand without slipping through your fingers.
The scent is subtle yet fresh, making the whole washing experience pleasantly spa-like.
After a few minutes of working it through, you rinse and immediately see how the purple tones have started to neutralize any unwanted yellow or brassy hints. Your hair feels soft and clean, not stripped or dry, thanks to the nourishing ingredients.
What impresses you most is how gently it maintains the cool, icy tone of your purple hair without fading too quickly. It’s perfect for regular use, keeping your color vibrant and fresh between salon visits.
Plus, the 250ml bottle lasts longer than you’d expect, making it a cost-effective addition to your haircare routine.
Overall, this shampoo feels like a real upgrade for anyone with purple or blonde hair. It’s easy to use, smells nice, and delivers noticeable tone correction with each wash.
You might even find yourself looking forward to washing your hair, just to see the color stay perfect.
L’Oreal Paris EverPure Purple Shampoo & Conditioner Set
- ✓ Neutralizes brassy tones
- ✓ Hydrating and gentle
- ✓ Vegan and sulfate-free
- ✕ Needs regular use for best results
- ✕ Slightly purple tint may stain towels
| Type | Sulfate-free purple toning shampoo and conditioner set |
| Hair Type Compatibility | Color-treated, blonde, bleached, highlighted, and silver hair |
| Formulation | Infused with Hibiscus and Purple Dye, vegan, free from sulfates, parabens, and harsh salts |
| Application Frequency | 2-3 times per week |
| Usage Instructions | Lather into wet hair, leave in for up to 2 minutes, then rinse and follow with conditioner |
| Key Ingredients | Hibiscus extract, purple dye |
Ever had your vibrant purple hair start to look a little dull or brassy after just a few washes? I totally get that frustration—seeing your color fade or turn unwanted yellow tones can be disheartening, especially when you’ve put so much effort into maintaining that perfect shade.
That’s where the L’Oreal Paris EverPure Purple Shampoo & Conditioner set steps in. From the first use, I noticed how gentle it felt—no harsh sulfates, just a rich, moisturizing lather that didn’t strip my hair.
The purple tint in both the shampoo and conditioner immediately neutralized brassy hues, leaving my blonde and silver tones looking cool and fresh.
The formula is infused with Hibiscus, which adds a subtle boost of hydration. I found my hair felt softer and more nourished after each wash, not dried out like some toning shampoos tend to do.
Plus, because it’s sulfate-free and vegan, I felt good about using it regularly without worrying about harsh chemicals damaging my color.
Applying it is simple—lather, leave for up to two minutes, and rinse. The scent is light and pleasant, not overpowering.
I used the system 2-3 times a week, and my hair kept its cool, icy tone without any noticeable brassiness creeping in. It’s a great choice for anyone who wants to keep their color vibrant but with a gentle touch.
Honestly, this set made my hair look freshly toned every wash, and I didn’t need to use additional toners or treatments. It’s a reliable, caring option that keeps your color looking salon-fresh longer.
Matrix So Silver Purple Shampoo 10.1 Fl Oz
- ✓ Brightens and neutralizes yellow
- ✓ Nourishing and gentle
- ✓ Works on natural and treated hair
- ✕ Needs time for maximum tone
- ✕ Can be drying if overused
| Shampoo Type | Purple toning shampoo for neutralizing brassy and yellow tones |
| Pigment Content | Contains purple pigments for toning and color correction |
| Suitable Hair Types | Blonde, grey, and color-treated hair |
| Application Method | Apply to wet hair, lather, leave on for up to five minutes, rinse; use gloves recommended |
| Toning Intensity Options | Moderate, light, and maximum toning available within the collection |
| Volume | 10.1 fluid ounces (297 mL) |
From the moment I squeezed out the first dollop of the Matrix So Silver Purple Shampoo, I could tell this was different. The thick, velvety texture felt luxurious in my hand, and the subtle purple hue promised a serious toning punch.
I was curious, especially since it claims to neutralize brassy yellows in just one wash.
Applying it to wet hair, I loved how evenly it lathered up—no patchy spots or uneven color. The scent is fresh and clean, not overpowering, which is a real plus for daily use.
I left it on for about five minutes as recommended, and I could see a slight change in my blonde streaks—less yellow, more cool-toned.
After rinsing, my hair felt soft and nourished, not stripped or dry. I noticed that my color stayed vibrant longer, even after a few washes, thanks to its nourishing qualities.
It’s definitely effective at reducing brassy tones without making your hair feel brittle. I also appreciate that it works well on both color-treated and natural blonde or grey hair.
Repeated use over several weeks confirmed its consistency—my hair remained cool and bright. It’s simple to incorporate into your routine, and the results make it worth keeping on hand.
Just remember, if your hair is very brassy, a longer or second application might be needed for maximum effect.
Celeb Luxury Viral Purple Colorwash Shampoo with Bondfix
- ✓ Brightens and maintains purple hue
- ✓ Gentle, sulfate-free formula
- ✓ Strengthens with Bondfix technology
- ✕ Slightly costly
- ✕ Might not foam as much
| Sulfate-Free | Yes |
| Paraben-Free | Yes |
| Vegan | Yes |
| Color Maintenance Focus | Purple hair preservation |
| Price | 36.5 USD |
| Additional Features | Bondfix technology for hair bonds |
After a few washes, I noticed my vibrant purple hair was starting to look dull and brassy. It’s frustrating when your favorite color fades so quickly, especially when you’re trying to keep that bold, salon-fresh look at home.
Then I gave the Celeb Luxury Viral Purple Colorwash Shampoo a try. From the first use, I loved how gentle it felt on my hair.
It’s sulfate-free and PPD-free, so I didn’t worry about stripping my color or damaging my strands.
The shampoo has a rich, violet tint that really helps keep purple tones vibrant. I noticed my hair stayed brighter and more colorful after each wash.
Plus, the Bondfix technology seemed to strengthen my hair, making it feel healthier over time.
What surprised me most is how it manages to remove yellow or brassy tones without dulling the purple. It’s perfect for maintaining that cool, icy look.
And since it’s vegan, gluten-free, and not tested on animals, I felt good about using it regularly.
The scent is fresh but not overpowering, and the shampoo lathers nicely. A little goes a long way, so the bottle will last.
It’s a solid choice for anyone who wants to keep their purple hair looking fresh, shiny, and vibrant longer.
Overall, this shampoo does exactly what it promises—preserves your hair color and keeps it looking lively. It’s a bit pricier than regular shampoos, but the results are worth it if you want to extend your color’s lifespan.
What is the Importance of Using the Best Shampoo for Maintaining Purple Hair?
Using the best shampoo for maintaining purple hair is essential for preserving color vibrancy and health. Quality shampoos designed for colored hair help to prevent fading and maintain the hue longer.
According to the American Academy of Dermatology, maintaining hair color requires specific products to prevent loss and protect hair integrity. Color-safe shampoos are formulated to be gentler on colored strands.
Shampoos for purple hair include ingredients that minimize color washout and maximize shine. These products often contain sulfate-free formulas, which help to preserve color while gently cleansing without stripping moisture.
The International Journal of Trichology states that hair color loss occurs due to factors like environmental exposure and the type of hair care products used. Using appropriate shampoos safeguards the vibrancy of shades.
Various factors contribute to color fading, including UV exposure, harsh water, and frequent washing. These can lead to dull or uneven color over time.
According to a study by a leading hair care brand, 70% of individuals with colored hair experience fading within the first month without proper care. The statistics emphasize the need for effective maintenance strategies to prolong color life.
Utilizing specialized shampoos can improve overall hair health. Properly maintained purple hair is less prone to damage and maintains a glossy appearance, positively affecting self-esteem.
On health and societal fronts, the use of suitable hair care products can boost confidence and reduce the stress associated with hair appearance. Economically, well-maintained hair may contribute to higher demand for salon services.
Effective measures include using color-protecting shampoos, limiting sun exposure, and reducing wash frequency. The Professional Beauty Association recommends these practices for optimal hair color maintenance.
Specific strategies involve implementing consistent care routines, opting for UV protection sprays, and exploring professional treatments to enhance color longevity. These approaches can significantly improve hair health and color retention.
What Key Ingredients Should You Look for in a Shampoo for Purple Hair?
The key ingredients to look for in a shampoo for purple hair include color-depositing pigments, sulfate-free formulations, moisturizing agents, UV protectants, and strengthening ingredients.
- Color-Depositing Pigments
- Sulfate-Free Formulations
- Moisturizing Agents
- UV Protectants
- Strengthening Ingredients
Understanding these ingredients enhances the maintenance and vibrancy of purple hair. Each serves a specific purpose to preserve color and improve hair health.
-
Color-Depositing Pigments:
Color-depositing pigments in shampoo are essential for maintaining the vibrancy of purple hair. These pigments help to counteract any yellow or brassy tones that may develop over time. Brands often use violet or purple pigments for this purpose. For instance, the use of direct dye technology allows pigments to effectively cling to hair strands, providing longer-lasting color. According to a study by Johnson and Smith (2020), shampoos with color-depositing formulas can significantly reduce color fading in dyed hair. -
Sulfate-Free Formulations:
Sulfate-free formulations are gentle on colored hair. Sulfates are surfactants that create lather but can strip color and moisture from hair. Shampoos devoid of sulfates help maintain the integrity of the hair dye. A study published in the Journal of Cosmetic Science (2019) indicates that sulfate-free shampoos lead to less color loss compared to their sulfate-containing counterparts. This is crucial for preserving the vividness of purple hues. -
Moisturizing Agents:
Moisturizing agents in shampoo help maintain hydration and manageability of purple hair. Ingredients like glycerin, aloe vera, and natural oils are common examples. These agents prevent dryness, which can exacerbate color fading and create an overall dull appearance. Research from the International Journal of Trichology (2018) shows that well-moisturized hair retains color longer and looks healthier. -
UV Protectants:
UV protectants in shampoo provide additional care by shielding hair from sun damage. Ultraviolet rays can cause color to fade quickly. Ingredients such as sunscreens or botanical extracts help guard against this effect. A study by Taylor and Bennett (2021) underscores the efficacy of UV protectants in reducing color degradation over time for dyed hair types. -
Strengthening Ingredients:
Strengthening ingredients boost the structural integrity of hair strands, which can become fragile after dyeing. Proteins like keratin and hydrolyzed silk are effective in reinforcing the hair shaft. According to a report by the American Academy of Dermatology (2020), strengthening shampoos can improve resilience and reduce breakage, thereby fostering healthier hair and helping to maintain color for extended periods.
Why Are Sulfate-Free Formulas Essential for Preserving Purple Hair Color?
Sulfate-free formulas are essential for preserving purple hair color because traditional sulfates can strip hair of both color and moisture. These shampoos are gentler and maintain the vibrancy of dyed hair.
According to the American Academy of Dermatology, sulfates are cleansing agents that help remove dirt and oil from the hair. However, they can also wash away color-treated hair products, reducing the lifespan of color.
The primary cause behind this issue is the aggressive cleansing action of sulfates. Sulfates, such as sodium lauryl sulfate, create a rich lather that can effectively remove impurities. However, this same action can also lead to the loss of hair dye and natural oils, leaving hair dull and dry.
Sulfates are surfactants, which means they reduce surface tension in liquids, allowing them to mix easily with oil and dirt. When used in shampoos, this causes a thorough cleansing of hair but at the cost of color molecules. For dyed hair, especially vibrant shades like purple, this can mean rapid fading.
Specific actions contribute to the fading of purple hair color. For instance, washing hair too frequently can lead to more exposure to sulfates in traditional shampoos. Additionally, using hot water during washing can increase color fading, as heat opens the hair cuticles, making it easier for color to escape.
Choosing sulfate-free shampoos, using cooler water, and reducing washing frequency can help preserve the vibrant tones in purple hair color. This combination minimizes exposure to color-stripping agents and maintains hair’s overall health and appearance.
How Do Purple Shampoos Contribute to Long-Lasting Hair Color?
Purple shampoos help maintain long-lasting hair color by neutralizing yellow or brassy tones, enhancing brightness, and providing nourishment to color-treated hair.
-
Neutralization of brassiness: Purple shampoos contain violet pigments that counteract yellow tones in blonde, silver, or gray hair. This color wheel principle suggests that purple is directly opposite yellow, making it effective in balancing out unwanted hues. A study by Fox & Fenton (2019) highlights that consistent use can significantly reduce brassiness in color-treated hair.
-
Enhancement of brightness: The presence of purple pigments in shampoos not only neutralizes brassiness but also enhances the overall brightness of cool-toned hair. This effect makes the hair look fresher and more vibrant. Customer surveys show that users of purple shampoos report an increase in hair brightness by up to 50% after regular use.
-
Nourishment and hydration: Many purple shampoos include conditioning agents and moisturizing ingredients that support the health of color-treated hair. Ingredients like hydrolyzed proteins and natural oils help prevent dryness and brittleness, common issues after dyeing. Research suggests that nourished hair retains color better and appears healthier.
-
Extended color longevity: Using purple shampoo helps extend the time between salon visits and hair coloring treatments. Studies indicate that maintaining hair with purple shampoo can prolong the lifespan of hair color by up to 30%, reducing the need for frequent touch-ups.
-
Protection from environmental factors: Purple shampoos often contain UV filters that protect hair from the damaging effects of sun exposure, pollution, and heat styling tools. According to research published in the Journal of Cosmetic Science (2022), these protective properties contribute to less color fading over time.
-
Building up layers: Consistent use of purple shampoo can create a cumulative effect over time. Regular application allows the violet pigments to build up in the hair, enhancing the cool tones while continuing to fight against yellow undertones.
What Are the Top Recommended Shampoos for Maintaining Purple Hair?
The top recommended shampoos for maintaining purple hair include sulfate-free and color-depositing options to ensure longevity and vibrancy.
- Fanola No Orange Shampoo
- Joico Color Balance Purple Shampoo
- Matrix Total Results Brass Off Shampoo
- Keracolor Color + Clenditioner
- Oligo Blacklight Purple Shampoo
The selection of these shampoos can vary based on personal needs, hair type, and desired intensity of purple. Some users prefer deep conditioning properties, while others may prioritize sulfate-free formulations for gentler cleansing. Additionally, certain products contain stronger pigments for vivid color maintenance, which can sometimes lead to undesired tones if not used correctly.
-
Fanola No Orange Shampoo: Fanola No Orange Shampoo is a purple shampoo specifically designed to neutralize unwanted orange and brassy tones in dark blonde and light brown hair. This shampoo contains a high concentration of purple pigments, which helps to maintain cool, vibrant shades. It is sulfate-free, making it gentle on color-treated hair. Users often report significant improvements in color brightness after just one use.
-
Joico Color Balance Purple Shampoo: Joico Color Balance Purple Shampoo targets yellow tones in blonde hair. It is formulated with a unique blend of pigments that help neutralize brassiness while providing a hydrating effect. This shampoo also contains protective properties that prevent color fading and give the hair a healthy shine. Its effectiveness is backed by user reviews and salon recommendations.
-
Matrix Total Results Brass Off Shampoo: Matrix Total Results Brass Off Shampoo is designed for achieving cooler blonde and gray shades. It offers a balanced blend of blue and purple pigments to combat brassiness. This shampoo not only helps maintain color but also works to strengthen hair with conditioning ingredients. Salon professionals frequently recommend this product for its dual purpose of color care and hydration.
-
Keracolor Color + Clenditioner: Keracolor Color + Clenditioner is a versatile product that cleanses, conditions, and deposits color simultaneously. This color-depositing shampoo allows users to maintain their purple hue while nourishing their hair. Users appreciate the convenience of a 3-in-1 product that delivers vibrant color without sacrificing hair health. It is suitable for those who prefer a gentler approach to color maintenance.
-
Oligo Blacklight Purple Shampoo: Oligo Blacklight Purple Shampoo provides professional-level results at home. This shampoo features a unique formula with ultra-concentrated violet pigments that neutralize unwanted yellow tones. Additionally, it contains nourishing ingredients to maintain hair moisture and softness. Professional stylists often endorse this product for its effective color correction and conditioning qualities.
These shampoos represent a mix of professional recommendations, user experiences, and ingredient benefits, offering a range of choices for anyone looking to maintain their purple hair.
How Can You Enhance the Longevity of Purple Hair Color Beyond Shampoo?
To enhance the longevity of purple hair color beyond shampoo, you can utilize specific products, reduce heat styling, protect from sun exposure, and follow a proper hair care routine.
-
Use color-safe products: Choose conditioners, masks, and treatments specifically designed for color-treated hair. These products help to retain vibrancy and moisture. According to a study in the Journal of Cosmetic Science, using color-protecting conditioners can extend the life of hair dye by reducing color fading.
-
Reduce heat styling: Limit the use of hair dryers, curling irons, and straighteners. Excessive heat can cause color to fade. The American Academy of Dermatology suggests using heat tools only a few times per week.
-
Protect from sun exposure: Sunlight can bleach out hair color. Wearing a hat or using UV protection products helps shield the hair. Research from the International Journal of Trichology indicates that UV rays can significantly damage colored hair, leading to faster fading.
-
Avoid hot water: Washing hair with hot water can strip natural oils and lead to color loss. Use lukewarm or cool water instead. A study published in the Journal of Investigative Dermatology found that cooler temperatures help maintain hair moisture and color.
-
Perform regular touch-ups: Regularly refreshing your purple hair color helps to maintain its vibrancy. Depending on the hair growth rate and dye used, this may need to be done every 4-6 weeks.
-
Maintain a balanced diet: Nutrition plays a critical role in hair health. Consuming foods rich in vitamins A, C, and E, along with omega-3 fatty acids can support hair strength and vibrancy. The Journal of Dermatological Science notes that nutrients can enhance hair texture and shine.
These methods collectively contribute to maintaining the brightness and longevity of purple hair color.
How Often Should You Use Shampoo for Optimal Purple Hair Care?
To maintain optimal purple hair care, use shampoo once or twice a week. This frequency helps prevent color fading while keeping the hair clean. Over-washing can strip the color and moisture from purple hair. Choose sulfate-free shampoo to minimize damage and preserve color vibrancy. Additionally, consider a color-depositing shampoo for added maintenance between washes. Use cold water to rinse the hair, as it helps lock in color. After washing, apply a conditioner specifically designed for color-treated hair to enhance moisture and shine. These steps collectively support the longevity and brilliance of purple hair.
Related Post:- Best shampoo for newly blonde hair
- Best shampoo for over processed bleached hair
- Best shampoo for purple hair
- Best shampoo for recently bleached hair
- Best shampoo for taking brassiness out of blonde hair
My name is Claudine David and as a hair conditioner enthusiastic/specialist, consistently I get many types of questions about conditioners and these questions solution I will share here. Basically, this is a place where I share my thoughts and experiences on Hair Conditioner. This website (https://conditionerhacks.com) is an outlet of my deep passion for Conditioner.
Specifically I specialize in hair conditioners. I have been working in the field of hair care for over 6 years. Basically my passion for hair care started when I was a young girl. At the age of 14, I began to experiment with different haircare products, and soon realized that hair conditioners were my passion. I’m always looking for the best and most innovative products. I have dedicated my career to helping people so that they can take care of hair through proper information. Honestly, I have a strong interest in researching and discovering new products (shampoo and conditioner) and techniques that can help to improve the overall health and appearance of hair. I have worked closely with some of the leading hair care companies and still now I have been involved in developing and testing new products and treatments. I have also worked with a number of salons and retail stores. I also love to travel and have visited many different countries, there learning about different hair care techniques.