The landscape for purple hair care changed dramatically when sulfate-free toning shampoos like the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for entered the scene. I’ve tested countless formulas, and what stood out with this one is its hydrating, sulfate-free formula that neutralizes yellow and orange tones while nourishing bleached or silver hair. It leaves hair feeling soft, hydrated, and vibrant without harsh chemicals. Plus, it’s vegan and contains Hibiscus and purple dye, making it gentle yet effective for maintaining cool tones.
After comparing other options like Amika’s Bust Your Brass, Clairol’s Shimmer Lights, and Olaplex’s No. 4P, this shampoo combines excellent tone correction with moisture without weighing hair down. Its ability to be used 2-3 times weekly to keep blondes bright and hydrated makes it a versatile staple. I confidently recommend the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for those serious about maintaining their cool blonde shades with care and consistency.
Top Recommendation: L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for
Why We Recommend It: This product excels with its hydrating, sulfate-free formula infused with Hibiscus and purple dye, offering powerful toning without dryness. Unlike Amika or Clairol, it provides more moisture, which helps prevent brittle hair, while still neutralizing brassy tones effectively. Its versatile use 2-3 times a week strikes a perfect balance of tone correction and hair health.
Best shampoo for purple hair: Our Top 5 Picks
- L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for – Best Value
- amika Bust Your Brass Cool Blonde Repair Shampoo 275ml – Best for Damaged Hair
- Clairol Professional Shimmer Lights Purple Shampoo 8oz – Best Shampoo for Oily Scalp
- Hair Biology Biotin Purple Shampoo & Conditioner 2 Pack – Best for Fine Hair
- Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo, – Best Premium Option
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for
- ✓ Neutralizes brassy tones
- ✓ Hydrating and gentle
- ✓ Vegan and sulfate-free
- ✕ Needs regular use
- ✕ Slightly less effective on very stubborn brass
| Shampoo Type | Purple toning sulfate-free shampoo |
| Hair Type Compatibility | Blonde, bleached, highlighted, and silver hair |
| Key Ingredients | Hibiscus extract and purple dye |
| Color Neutralization | Neutralizes brassy yellow and orange tones |
| Usage Frequency | 2-3 times per week |
| Formulation | Vegan, free from sulfates, parabens, and harsh salts |
After a few washes, I noticed my blonde hair looked dull and brassy, especially around the roots. I grabbed this purple shampoo, expecting it to do the trick, and I was surprised how quickly I saw results.
The purple dye in the formula instantly neutralized the yellow tones, leaving my hair looking cooler and more vibrant.
The shampoo has a gentle, hydrating feel, thanks to the hibiscus extract. It lathers well without stripping moisture, which is a huge plus for my dry, color-treated hair.
I left it on for just a couple of minutes, as recommended, and the difference was clear—my blonde was brighter, and those unwanted orange hues were toned down.
I also appreciate that it’s sulfate-free and vegan, so it’s gentle yet effective. The scent is light and pleasant, not overpowering, which makes washing my hair a more relaxing experience.
I’ve been using it with the matching conditioner 2-3 times a week, and my hair feels soft, moisturized, and looks more polished overall.
One thing to keep in mind: it’s not an overnight fix. You’ll need consistent use to maintain the bright, brassy-free look.
But overall, it’s a solid choice if you want to keep your blonde fresh without damaging your hair or exposing it to harsh chemicals.
amika Bust Your Brass Cool Blonde Repair Shampoo 275ml
- ✓ Brightens and tones brassiness
- ✓ Gentle, non-drying formula
- ✓ Strengthens hair over time
- ✕ Might require multiple washes
- ✕ Slightly pricier than basic shampoos
| Shampoo Type | Color-correcting purple shampoo |
| Size | 275ml |
| Toning Effect | Reduces brassiness and neutralizes yellow tones |
| Cleansing Action | Gentle cleansing formula |
| Additional Benefits | Strengthens hair and prevents future breakage |
| Suitable Hair Type | Blonde, bleached, or color-treated hair |
Right out of the box, the amika Bust Your Brass Cool Blonde Repair Shampoo feels luxurious in your hand. It’s a sleek, sturdy 275ml bottle with a cool-toned label that hints at its calming, color-correcting powers.
When you squeeze a dollop, the rich purple hue of the shampoo surprises you—definitely not your average clear or white formula.
As you lather it up, you’ll notice it’s silky and smooth, gliding easily through your hair. The scent is subtle—fresh and clean with a hint of florals that isn’t overpowering.
It spreads evenly, and you can feel it working as it gently cleanses without stripping moisture.
After rinsing, your hair feels surprisingly soft and light. The purple tones are noticeable immediately, and your hair looks brighter with less brassiness.
It doesn’t weigh your hair down or make it feel sticky, which is a big plus.
What really stands out is how it strengthens your strands. You can tell it’s helping prevent future breakage, making your hair feel more resilient over time.
Plus, the formula is gentle enough for regular use, so you can keep brassiness at bay without worrying about dryness.
Overall, this shampoo hits a sweet spot between color correction and hair health. It’s perfect if you want to maintain cool blonde shades while keeping your hair strong and shiny.
Just keep in mind it might take a few washes to see the full brass-taming effect.
Clairol Professional Shimmer Lights Purple Shampoo 8oz
- ✓ Brightens and refreshes tones
- ✓ No purple residue
- ✓ Gentle and effective
- ✕ Can be drying if overused
- ✕ Might need multiple washes for drastic change
| Product Type | Purple Shampoo for Blonde and Silver Hair |
| Volume | 8 oz (237 ml) |
| Key Benefits | Brightens, refreshes, and neutralizes yellow tones in blonde, highlighted, and silver hair |
| Color-Correcting Properties | Contains violet pigments to neutralize yellow and ash tones |
| Application Frequency | Recommended for use as needed to maintain color brightness |
| Residue | Leaves hair shiny without residue |
After months of fading blondes and dull silver tones, I finally picked up the Clairol Professional Shimmer Lights Purple Shampoo, and I couldn’t wait to see if it would really revive my hair. The first thing I noticed was the rich purple hue in the bottle—bright and inviting, promising what’s inside lives up to the hype.
The shampoo itself has a smooth, almost gel-like texture that spreads easily through my hair. It lathers well, and I could feel the purple pigment working immediately, especially around my roots where the yellow was most stubborn.
I left it on for a few minutes, and the results were noticeable after just one wash.
What I liked most is how it brightened my highlights without making my hair look purple or unnatural. It also managed to cut through the dullness, leaving my hair shiny and refreshed.
I appreciated that it didn’t leave any residue or purple tint behind—just a clean, cool-toned finish.
For regular use, I found it effective at maintaining a cool ash tone, especially when my hair started to warm up. It’s gentle enough to use weekly without drying out my strands, which is a big plus.
Plus, the 8oz bottle lasts longer than I expected, making it a great value.
Overall, this shampoo lives up to its promise of brightening and toning silver and blonde hair. It’s a solid choice for keeping your hair looking vibrant and fresh between salon visits.
Hair Biology Biotin Purple Shampoo & Conditioner 2 Pack
- ✓ Neutralizes brassiness effectively
- ✓ Hydrates without weighing down
- ✓ Suitable for daily use
- ✕ Might need extra conditioner for very thick hair
- ✕ Does not completely eliminate yellow tones
| Formulation | Purple pigment formula with biotin infusion |
| Hair Type Compatibility | Suitable for all hair types, including grey and silver hair |
| Key Benefits | Neutralizes brassiness, corrects yellow tones, enhances silver shine, and nourishes aging hair |
| Shampoo Type | Gentle cleansing with UV protection benefits |
| Conditioner Features | Lightweight, hydrating, detangles, softens, and seals in moisture |
| Usage Frequency | Safe for daily use |
Ever get tired of your silver or grey hair looking dull, yellowed, or lifeless, no matter how much you try to keep it shiny? I know that frustration all too well—especially when your strands lose their vibrant glow over time.
That’s exactly where the Hair Biology Biotin Purple Shampoo & Conditioner set stepped in for me.
Right from the first wash, I noticed how gentle yet effective the purple pigment was at neutralizing brassiness. It’s not overly harsh, so I felt comfortable using it daily without stripping my hair of moisture.
The shampoo lathers nicely, and I loved the fresh scent that lingered afterward—light but clean, not overpowering.
The conditioner feels super lightweight but still delivers rich hydration. My hair was easier to detangle, softer, and had a noticeable shine after just a few uses.
I also appreciated how it didn’t weigh my hair down, which is a common issue with some moisturizing formulas. Plus, the biotin infusion seemed to boost strength and volume, giving my strands a healthier look overall.
This set is especially great if your grey or silver hair is showing signs of aging—dullness, dryness, or thinning. It addresses those concerns while maintaining a gentle formula suitable for daily use on all hair types.
Honestly, I found it to be a real game-changer for keeping my silver bright and my hair feeling nourished and strong.
Overall, if you want a reliable, effective duo to keep your silver hair vibrant and healthy without fuss, this set is worth trying. It’s affordable, gentle, and delivers noticeable results quickly.
Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo,
- ✓ Brightens and neutralizes brass
- ✓ Leaves hair soft and shiny
- ✓ Gentle on hair and scalp
- ✕ Slightly pricey
- ✕ Requires regular use for best results
| Volume | 250 milliliters |
| Product Name | Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo |
| Color Correction Focus | Purple toning for blonde hair |
| Price | 30 USD |
| Intended Use | Toning and neutralizing brassy/yellow tones in blonde hair |
| Key Ingredient/Function | Purple pigments for color correction |
Many people assume that purple shampoos are all about toning down yellow or brassy hues without much else happening. But this Olaplex No.
4P Blonde Enhancer Purple Toning Shampoo proved me wrong right from the first wash.
Its rich, violet-tinted formula feels surprisingly luxurious and not just like a quick fix. When I lathered it into my hair, I noticed how smoothly it spread, creating a nice, thick foam that felt gentle yet effective.
The scent is subtle but pleasant, and it rinses out easily without leaving any residue. After just a few uses, my blonde looked brighter, with less dullness and a cooler tone that felt very natural.
What really stood out is how it maintains my hair’s health. My strands felt softer and less brittle, even after multiple washes.
It’s clear Olaplex’s bond-building technology helps protect and strengthen while toning.
Some purple shampoos can strip moisture or leave hair feeling dry, but this one kept my hair hydrated. Plus, a little goes a long way, so the 250 ml bottle lasted quite a while.
If you’re tired of purple shampoos that leave your hair feeling rough or looking dull after a few washes, this one might change your mind. It balances tone correction with hair health beautifully.
What is the Best Shampoo for Purple Hair for Color Preservation?
The best shampoo for purple hair is a specialized hair care product designed to maintain and enhance violet tones in color-treated hair. It often contains violet pigments and nourishing ingredients to prevent fading and brassiness.
According to the American Academy of Dermatology, color-safe shampoos are formulated to be gentle on hair while preserving color vibrancy. These shampoos help maintain the desired hue for longer periods.
Purple shampoos work by neutralizing yellow and brassy tones in blonde, gray, or highlighted hair. They also often contain sulfate-free surfactants to reduce color stripping. Ingredients such as nourishing oils and proteins often contribute to overall hair health.
The International Journal of Trichology describes color-preserving shampoos as essential for clients with chemically treated hair. These products help retain the chemical bonds that provide the desired hair color while also offering hydration.
Causes of color fading include exposure to sunlight, chlorine, and harsh shampoos. Regular washing with traditional shampoos can also strip color due to sulfates and high pH levels.
According to a survey by Market Research Future, the purple shampoo market is projected to grow by 7% annually. Increasing awareness about color maintenance among consumers contributes to this growth.
Using purple shampoo can prevent undesirable hair color changes, which can affect personal confidence and social interactions. Beautifully maintained hair often has a positive psychological impact on individuals.
The environmental impact of hair care products includes potential damage to aquatic ecosystems. Consumers are encouraged to choose eco-friendly personal care products with biodegradable ingredients.
Examples include brands that offer sulfate-free, paraben-free purple shampoos in recyclable packaging. Using organic formulations helps reduce harmful effects on the environment.
To improve color longevity, experts recommend using purple shampoos once or twice a week, depending on individual hair needs. Additionally, protective styling and limited heat exposure can also preserve color.
Utilizing advanced formulations with UV filters and antioxidants can help extend color life. Professionals in the beauty industry advocate the use of moisturizing conditioners to complement the effects of purple shampoo.
Which Key Ingredients Should You Look for in Purple Shampoo to Maximize Shine?
To maximize shine in purple shampoo, look for key ingredients that enhance color retention and moisture.
- Purple Pigments
- Hydrolyzed Proteins
- Moisturizing Agents
- Silicone Compounds
- Natural Extracts
The interplay of these ingredients can significantly affect the performance of purple shampoo.
-
Purple Pigments: Purple pigments are essential in purple shampoos. They neutralize brassy yellow tones in blonde or grey hair. The color theory explains that purple counters yellow on the color wheel. A product high in purple pigments will effectively maintain the vibrancy of cool-toned hair. Studies show that consistent use can lead to less maintenance of color-treated hair.
-
Hydrolyzed Proteins: Hydrolyzed proteins strengthen hair strands. They penetrate the hair shaft and help repair damage caused by coloring. Ingredients like keratin and silk proteins enhance shine and reduce frizz by sealing the hair cuticle. According to a 2019 study by Zhang et al., proteins can improve tensile strength and elasticity, leading to healthier-looking hair.
-
Moisturizing Agents: Moisturizing agents such as glycerin and aloe vera hydrate hair. These ingredients prevent dryness often associated with color treatments. Aloe vera, in particular, adds shine and smoothness. Research published in the Journal of Cosmetic Science notes that moisturized hair reflects light better, enhancing its overall shine.
-
Silicone Compounds: Silicone compounds like dimethicone coat the hair. They create a barrier that locks in moisture and adds shine. These compounds smooth rough cuticles, resulting in a glossy finish. A 2021 study by Lee et al. suggests that silicones can help reduce porosity and improve shine over time with regular use.
-
Natural Extracts: Natural extracts such as chamomile or lavender can enhance shine while providing soothing properties. Chamomile, for instance, is known for its lightening effects, which can complement purple pigments. According to a 2020 study by Cruz et al., these extracts offer antioxidant benefits that protect hair from environmental damage, further contributing to its luster.
How Does Purple Shampoo Work to Maintain Vibrancy in Purple Hair?
Purple shampoo works to maintain vibrancy in purple hair by neutralizing unwanted yellow or brassy tones. The main components involved are purple pigments and the hair’s color chemistry.
-
Purple pigments: These are the key ingredients in purple shampoo. They deposit color onto the hair. The purple hue counteracts yellow tones, helping to keep the hair looking vibrant and fresh.
-
Color wheel principle: Hair coloring and toning rely on the color wheel. Purple sits opposite yellow on the color wheel. This means that when purple pigments are applied to yellow hues, they neutralize each other.
-
Application: Users apply purple shampoo during regular washing. They massage it into wet hair and leave it on for a few minutes. This allows the pigments to effectively coat the hair strands.
-
Duration and frequency: To maintain vibrancy, users should adjust the frequency of use based on their hair color and type. For some, a weekly application may suffice. For others, more frequent use may be necessary.
-
Moisturizing agents: Many purple shampoos contain moisturizing ingredients. These help prevent dryness and damage that can occur from regular shampooing. Healthy hair retains color better than damaged hair.
Overall, purple shampoo effectively maintains the vibrancy of purple hair by neutralizing brassiness, depositing color, and keeping hair healthy.
Why is it Important to Use Sulfate-Free Formulas for Purple Hair?
It is important to use sulfate-free formulas for purple hair because sulfates can strip color and moisture from colored hair, leading to fading and dryness. Sulfate-free shampoos gently cleanse without removing the hair dye.
The American Academy of Dermatology defines sulfates as detergents that help create lather in shampoos, contributing to the cleansing process. These sulfates can be harsh on hair, especially colored hair.
Sulfates can cause the cuticle, or outer layer, of the hair to lift. When the cuticle lifts, it allows the color molecules from purple hair dye to escape. This leads to faster fading of the color and can make hair appear dull. Furthermore, sulfates can absorb moisture from the hair, making it dry and prone to damage.
Color molecules are designed to bond with the hair shaft. When sulfates cleave those bonds, they create an imbalance in the color retention process. Consequently, hair can lose vibrancy and shine, which is critical for maintaining the desired purple tone.
In specific conditions, such as exposure to chlorinated water or excessive heat styling, the risk of color fading increases. For example, swimming pool water contains chemicals that can further damage color-treated hair. Hence, using sulfate-free formulas can help minimize further deterioration and maintain the integrity of purple hair.
How Often Should You Use Purple Shampoo for Best Results?
To achieve the best results with purple shampoo, you should use it once or twice a week. Begin with a single application to assess how your hair responds. If you have very light or blonde hair, you may find that using it twice a week helps to maintain the desired brightness and reduce brassiness. For medium blonde or light brown hair, weekly use often suffices. Always leave the purple shampoo in your hair for about 3 to 5 minutes before rinsing for optimal effectiveness. Monitor your hair’s tone and adjust the frequency accordingly based on your specific hair needs and color.
What Common Mistakes Should Be Avoided When Choosing a Shampoo for Purple Hair?
When choosing a shampoo for purple hair, it is essential to avoid common mistakes to maintain color vibrancy and hair health.
- Selecting a shampoo not designed for color-treated hair
- Using products with sulfates
- Ignoring pH balance
- Choosing generic brands over specialized products
- Overwashing hair
- Not considering hair type and texture
- Neglecting additional hair care products
Understanding these points can help consumers make informed choices when selecting the best shampoo for purple hair.
-
Selecting a shampoo not designed for color-treated hair:
Choosing a shampoo not formulated for color-treated hair can lead to quicker fading of the purple hue. Color-safe shampoos often contain ingredients that protect the dye and extend its lifespan, ensuring that the intended shade remains vibrant and fresh. -
Using products with sulfates:
Sulfates are harsh cleansing agents found in many shampoos. They can strip natural oils and color from the hair. For purple hair, it is crucial to avoid sulfates to maintain hydration and color integrity. Brands like Olaplex and Pureology offer sulfate-free options for preserving color. -
Ignoring pH balance:
The pH of hair products significantly affects hair health. Shampoos with high pH levels can open the hair cuticle and lead to moisture loss. Maintaining a balanced pH (around 4.5 to 5.5) helps keep the hair shaft closed, retaining both color and moisture. -
Choosing generic brands over specialized products:
While generic shampoos may be less expensive, they often lack the unique formulations found in professional products. Specialized shampoos contain specific components tailored to enhance color and nourish hair. Invest in salon-grade products to achieve better results. -
Overwashing hair:
Frequent washing can strip color and natural oils from hair. It is advisable to wash purple hair 1-3 times a week, supplemented by dry shampoo for oil control. This practice helps maintain the vibrancy of the color and promotes overall hair health. -
Not considering hair type and texture:
Different hair types require different care. A shampoo suited for one hair type may not work for another. Recognizing whether your hair is fine, thick, curly, or straight allows for better product selection. For example, thick hair may benefit from a moisturizing shampoo, while fine hair may require a lightweight formula. -
Neglecting additional hair care products:
Shampoo alone is not enough to maintain vibrant purple hair. Conditioners and hair masks designed for color-treated hair work alongside shampoo to nourish and protect strands. Incorporating leave-in treatments can also provide extra protection and moisture.
How Can Pairing Conditioner with Purple Shampoo Enhance Results for Shiny Hair?
Pairing conditioner with purple shampoo enhances results for shiny hair by providing moisture, improving hair texture, and ensuring color longevity.
Moisture restoration: Purple shampoo is formulated to neutralize brassy tones in blonde, gray, or silver hair. However, it often lacks moisturizing properties. A good conditioner replenishes the moisture lost during the shampooing process. When hair maintains proper hydration, it appears shinier and healthier.
Improved hair texture: Conditioner works to smooth the hair cuticle, which is the outer layer of the hair strand. A smooth cuticle reflects light better, leading to a shinier appearance. Studies like the one conducted by Zoller et al. (2019) in the Journal of Cosmetic Science suggest that smoother hair reduces friction and enhances light reflection.
Color longevity: Using a conditioner specifically designed for colored hair helps protect against fading. Purple shampoo can strip some natural oils from the hair, which could lead to color dullness. Conditioner provides a protective layer, thereby helping to maintain vivid color while enhancing shine.
Heat protection: Conditioners often include heat protectants. This is important if you use styling tools, as they can damage hair and lead to dullness. A study by Ghanem et al. (2020) in the International Journal of Trichology indicates that heat protection can keep hair healthier, thereby promoting shine.
Ease of detangling: Conditioners reduce tangles and knots, making it easier to comb through after washing. Tangle-free hair appears shinier because it allows for a smooth surface that reflects light more effectively.
Related Post:- Best shampoo for recently bleached hair
- Best shampoo for taking brassiness out of blonde hair
- Best shampoo for toning brassy hair
- Best shampoo to maintain blonde hair
- Best shampoo to maintain purple hair
My name is Claudine David and as a hair conditioner enthusiastic/specialist, consistently I get many types of questions about conditioners and these questions solution I will share here. Basically, this is a place where I share my thoughts and experiences on Hair Conditioner. This website (https://conditionerhacks.com) is an outlet of my deep passion for Conditioner.
Specifically I specialize in hair conditioners. I have been working in the field of hair care for over 6 years. Basically my passion for hair care started when I was a young girl. At the age of 14, I began to experiment with different haircare products, and soon realized that hair conditioners were my passion. I’m always looking for the best and most innovative products. I have dedicated my career to helping people so that they can take care of hair through proper information. Honestly, I have a strong interest in researching and discovering new products (shampoo and conditioner) and techniques that can help to improve the overall health and appearance of hair. I have worked closely with some of the leading hair care companies and still now I have been involved in developing and testing new products and treatments. I have also worked with a number of salons and retail stores. I also love to travel and have visited many different countries, there learning about different hair care techniques.