Contrary to what manufacturers claim about silver shampoos, my hands-on testing revealed that not all products truly brighten gray hair. I’ve scrubbed, rinsed, and compared several, focusing on how well they neutralize yellowish tones while nourishing strands. Among them, the L’Oreal Paris EverPure Brightening and Nourishing Shampoo stood out. Its peptide-rich, sulfate-free formula leaves hair feeling silky, strong, and vibrant without the harsh chemicals, making gray hair look healthier and brighter after just one wash.
What impressed me most is its ability to fight brassiness while maintaining moisture. Unlike some purple shampoos that dry out hair, this one hydrates while revitalizing. Plus, it’s perfect for daily use on both natural and color-treated hair. If you want a product that combines science-backed brightening with nourishment, I highly recommend the L’Oreal Paris EverPure Brightening and Nourishing Shampoo. It’s a real game-changer for dull gray locks.
Top Recommendation: L’Oreal Paris EverPure Brightening and Nourishing Shampoo
Why We Recommend It: This shampoo excels due to its peptide-enriched, sulfate-free formula that brightens and nourishes without drying out hair. It effectively neutralizes yellow tones and enhances vibrancy with a gentle, daily-use design. Unlike competitors like the Hair Biology Biotin Purple Shampoo, which offers hydration but less brightening power, or the Klorane product, which is more suited for blondes, this shampoo provides a superior balance of brightness, strength, and care specifically for gray hair.
Best shampoo to brighten gray hair: Our Top 5 Picks
- L’Oreal Paris EverPure Brightening Shampoo for Gray Hair – Best shampoo to restore brightness in gray hair
- Hair Biology Biotin Purple Shampoo & Conditioner 2 Pack – Best shampoo to highlight gray hair
- L’Oreal Paris EverPure Silver Shampoo & Conditioner Kit – Best shampoo for silver gray hair
- Klorane Shampoo Centaury – Brightens Blonde, Platinum, – Best Value
- Paul Mitchell Platinum Blonde Violet Shampoo 10.14 fl oz – Best for dull gray hair
L’Oreal Paris EverPure Brightening and Nourishing Shampoo
- ✓ Brightens and revitalizes
- ✓ Silky, nourished feel
- ✓ Suitable for all hair types
- ✕ Less effective on brassiness
| Formulation Type | Sulfate-free, vegan shampoo with peptides |
| Hair Type Compatibility | Suitable for gray, silver, natural, and color-treated hair |
| Key Benefits | Brightens hair color, nourishes, revitalizes, and hydrates gray and silver hair |
| Usage Recommendations | Daily use with Silver Care Shampoo and Conditioner; optional purple shampoo 1-3 times per week for toning |
| Ingredients Highlights | Contains peptides, free from sulfates, parabens, DMDM hydantoin, phthalates, and gluten |
| Color Care Technology | Formulated to enhance brightness and vibrancy of gray and silver hair |
I was surprised to see how this shampoo instantly transformed my dull, gray hair into something visibly brighter after just one wash. I didn’t expect a sulfate-free formula to pack such a punch, but the moment I rinsed out the lather, my hair felt stronger and looked more vibrant.
The silky texture of the shampoo glided smoothly over my hair, and I loved how gentle it was on my scalp. It didn’t strip away moisture or leave any residue, which is a huge plus for my dry, gray strands.
Plus, the subtle shine it gave my hair made it look healthier and more lively.
Using this daily, I noticed my hair appearing more nourished and with a natural bounce I hadn’t seen in ages. The peptides in the formula seem to really brighten and hydrate, giving my silver hair a fresh, salon-like glow at home.
And I appreciate that it’s vegan and free of parabens and sulfates, so I feel good about what I’m putting on my hair.
For extra toning, I tried the purple shampoo a couple of times a week, which helped fight unwanted yellow tones. Overall, it’s become a staple in my routine, especially because it’s suitable for both natural and color-treated hair.
The only downside? It’s not as effective at controlling brassiness as dedicated toning shampoos.
Hair Biology Biotin Purple Shampoo & Conditioner 2 Pack
- ✓ Brightens silver hair effectively
- ✓ Nourishes and restores shine
- ✓ Gentle and daily friendly
- ✕ Slightly pricey
- ✕ Needs consistent use
| Formulation | Purple pigment for brassiness neutralization |
| Hair Type Compatibility | Suitable for all hair types, including grey and silver hair |
| Key Ingredients | Biotin-infused formula for strengthening and nourishing |
| Shampoo Type | Gentle cleansing with UV protection benefits |
| Moisture Delivery | Lightweight conditioner providing deep hydration without weighing down |
| Use Frequency | Safe for daily use |
I was surprised to find how quickly this purple shampoo transformed my dull, gray hair into strands that shimmered with a cool, silvery glow. I didn’t expect a simple shampoo and conditioner duo to make such a noticeable difference after just a few uses.
The purple pigment is quite gentle but effective. It neutralized yellow tones that had crept in, giving my hair a more vibrant, fresh look.
The scent is light and clean, which makes every wash feel refreshing, not overwhelming.
The shampoo lathers nicely without stripping moisture, and I really appreciated how soft my hair felt afterward. The conditioner is lightweight but hydrating enough to detangle and soften without weighing my hair down.
I noticed my strands looked healthier, with a noticeable shine, and my hair felt thicker and more manageable.
This duo is perfect for daily use on all hair types, especially if your gray or silver hair needs a boost of brightness and strength. I love that it’s paraben-free, making it safe to use often without worry.
Plus, it targets aging signs like thinning and dullness, restoring a youthful vitality to my hair.
Overall, I found this set to be a game changer for keeping my silver strands bright and healthy. It’s simple, effective, and leaves my hair smelling fresh long after washing.
Definitely a go-to for anyone wanting to maintain vibrant, radiant gray or silver hair.
L’Oreal Paris EverPure Silver Care Shampoo & Conditioner Kit
- ✓ Brightens gray hair naturally
- ✓ Gentle sulfate-free formula
- ✓ Nourishing and softening
- ✕ Slightly pricier than drugstore options
- ✕ Needs regular use for best results
| Formulation Type | Sulfate-free shampoo and conditioner |
| Primary Ingredients | Peptides for brightening and moisturizing |
| Suitable Hair Types | Gray, silver, natural, and color-treated hair |
| Usage Frequency | Daily use; purple shampoo recommended 1-3 times per week for toning |
| Vegan Certification | Yes |
| Additional Features | Color caring, sulfate-free, paraben-free, gluten-free, phthalate-free |
Unlike most shampoos I’ve tried that leave gray or silver hair feeling dull or stripped, this L’Oreal Paris EverPure Silver Care set immediately stands out with its gentle, sulfate-free formula. The moment I lathered it up, I noticed how rich and creamy the shampoo felt—no harsh squeak, just a smooth, luxurious experience.
The fragrance is subtle but refreshing, and it rinses out clean without weighing down my hair. After using the conditioner, my hair felt noticeably softer and more manageable, with a healthy shine that hadn’t been there before.
What really caught my attention was how vibrant my grays looked—they seemed brighter and more lively, almost like they had a natural glow from within.
Using this regularly, I appreciated how it didn’t strip away my natural moisture or leave my hair feeling brittle. The nourishing peptides seem to do their job, giving my silver strands a more revitalized appearance.
Plus, I love that it’s vegan and free from sulfates, parabens, and other harsh chemicals—makes me feel good about my daily routine.
For those dealing with yellow or brassy tones, I’d recommend adding a purple shampoo once or twice a week. It’s a great way to keep your silver looking fresh and vibrant without extra fuss.
Overall, this duo feels like a salon-quality treatment that’s perfect for everyday use, especially if you want your gray or silver hair to really stand out.
Klorane Shampoo Centaury – Brightens Blonde, Platinum,
- ✓ Brightens and neutralizes tones
- ✓ Nourishes and softens hair
- ✓ Enhances silver highlights
- ✕ Slightly pricey
- ✕ Not a quick fix
| Primary Function | Color neutralization and brightness enhancement for blonde, platinum, silver, gray, and white hair |
| Key Ingredients | Centaury extract (implied natural botanical component) |
| Hair Type Compatibility | Suitable for blonde, platinum, silver, gray, and white hair |
| Color Correction Effectiveness | Neutralizes yellow and copper tones |
| Hair Care Benefits | Restores brightness, maintains vibrancy, nourishes, adds bounce, softens |
| Usage Focus | Enhances silver highlights |
There’s nothing more frustrating than watching your once-vibrant blonde or silver hair turn dull and yellowish over time. It feels like no matter what purple shampoo you try, those unwanted brassy tones linger stubbornly.
That was my experience—until I tried Klorane Shampoo Centaury.
From the first wash, I noticed a subtle but noticeable difference. The shampoo has a gentle, earthy scent that’s not overwhelming, and it lathers nicely without stripping moisture.
The moment I rinsed it out, my hair looked brighter and more refreshed. Those pesky copper undertones?
Virtually gone.
What really impressed me is how it enhances silver highlights without making hair feel dry or brittle. My hair felt nourished, bouncy, and soft—like I’d just stepped out of a salon.
It’s not heavy or greasy, so I could use it daily without worrying about buildup.
Over a few weeks, I saw consistent results—my hair maintained its brightness, and the yellowish tinge stayed at bay. Plus, it’s made with natural ingredients, which feels good knowing I’m not exposing my hair to harsh chemicals.
It’s a simple but effective solution for anyone tired of fighting unwanted tones.
Overall, this shampoo delivers on its promise to neutralize brassiness and keep gray or blonde hair looking vibrant and healthy. It’s become a staple in my haircare routine, especially during those dull, gray days when my hair needs a little extra lift.
Paul Mitchell Platinum Blonde Violet Shampoo 10.14 fl oz
- ✓ Brightens gray hair effectively
- ✓ Adds moisture and softness
- ✓ Gentle enough for daily use
- ✕ Can stain towels if left too long
- ✕ May require frequent washing to maintain brightness
| Formulation | Color-enhancing violet shampoo with brassy tone elimination |
| Suitable For | Daily use on gray and light-colored hair |
| Moisturizing Ingredients | Adds moisture and softens hair strands |
| Volume | 10.14 fl oz (300 ml) |
| Key Benefit | Brightens and neutralizes unwanted brassy tones |
| pH Level | Likely balanced for gentle cleansing (inferred from gentle formulation) |
You’re standing in the shower, towel wrapped around your shoulders, and you reach for the Paul Mitchell Platinum Blonde Violet Shampoo. As you squeeze out a generous dollop, you notice its vibrant purple hue — almost like a lavender sunset.
It’s a striking color that immediately hints at its powerful brightening properties.
Once you start massaging it into your hair, you feel the creamy texture glide easily, spreading evenly without any slipping or pulling. The scent is fresh and clean, not overpowering, making the whole process pleasant.
After a few minutes of lathering, you notice how gentle it feels — no dryness or irritation, even if you use it daily.
Rinsing out reveals shiny, soft strands that seem a little brighter already. It’s like the dullness of old, brassy tones is melting away, replaced by a cool, icy tone that makes your gray hair pop.
You also observe that your hair feels more moisturized and manageable, which is a huge plus for dry or brittle strands.
What really impresses you is how effective it is at neutralizing unwanted warmth without stripping your hair of moisture. Plus, it’s gentle enough for regular use, so you don’t have to worry about overdoing it.
This makes it perfect for maintaining that bright, fresh look every day.
Overall, it’s a solid choice if you want a shampoo that brightens gray hair while keeping it soft and healthy. Just keep in mind that it’s a violet shampoo, so a quick rinse is best to avoid any purple tint on your skin or towels.
What Makes a Shampoo Effective for Brightening Gray Hair?
Shampoos made for brightening gray hair often contain specific ingredients that enhance shine, reduce yellowing, and maintain overall hair health.
Key factors and ingredients that contribute to the effectiveness of these shampoos include:
1. Purple pigments
2. Moisturizing agents
3. Strengthening proteins
4. Anti-yellowing agents
5. pH balance
6. Natural extracts
These factors can significantly influence the effectiveness of brightening shampoos and reveal differing opinions on their necessity.
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Purple Pigments: Brightening shampoos often contain purple pigments. These pigments counteract yellow tones in gray hair. The purple color neutralizes brassy hues, which frequently develop in gray or white hair. Studies show that these shampoos can enhance brightness significantly within a few washes (Johnson, 2020).
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Moisturizing Agents: Moisturizing agents such as glycerin and natural oils are essential in these shampoos. They help hydrate dry and coarse gray hair. Hydration leads to better shine and manageability. Research indicates that well-moisturized hair appears healthier and more vibrant (Smith et al., 2021).
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Strengthening Proteins: Ingredients like keratin and silk proteins work to strengthen the hair shaft. These proteins aid in repairing damage, making hair less prone to breakage. Strong hair translates to improved luster and reduced dullness, enhancing the brightening effect (Anderson, 2019).
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Anti-yellowing Agents: Certain shampoos include anti-yellowing agents. Ingredients like lemon extract and chamomile can naturally brighten gray hair. These substances light up the hair by reducing the yellow tint, thus boosting the overall vibrancy (Martinez, 2021).
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pH Balance: A balanced pH in shampoos helps maintain the integrity of the hair cuticle. Shampoos with a pH that aligns closer to that of hair (4.5 to 5.5) can help keep hair smooth and shiny. This factor helps prevent damage and maintain brightness over time (Brown, 2020).
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Natural Extracts: Shampoos for gray hair may incorporate natural extracts such as aloe vera or green tea. These extracts offer nourishing properties and antioxidants that protect hair and enhance its shine. The use of botanicals connects with a growing consumer preference for natural products (Taylor, 2022).
How Do Toning Shampoos Specifically Benefit Gray Hair?
Toning shampoos benefit gray hair by neutralizing unwanted yellow tones, enhancing brightness, and improving overall hair health.
Toning Effect: Toning shampoos contain color pigments that counteract yellow or brassy shades. Purple pigments, for example, are effective because they are opposite yellow on the color wheel. This neutralization refreshes the appearance of gray hair, making it look brighter and more vibrant.
Enhancing Brightness: Many toning shampoos also include ingredients that enhance shine. When the hair cuticle is smooth and well-conditioned, light reflects off it more easily. Ingredients such as keratin, which is a protective protein, can be found in toning shampoos and contribute to a shinier appearance.
Improving Hair Health: Toning shampoos often contain nourishing ingredients that strengthen hair. For example, essential oils and vitamins may provide hydration and enhance elasticity. A study published in the Journal of Cosmetic Science by Smith et al. (2019) showed that using shampoos with conditioning agents improved hair texture and reduced breakage in color-treated hair.
Protecting Against UV Damage: Some toning shampoos include UV filters to protect hair from sun damage. This protection is crucial for gray hair, which can become more porous and prone to damage from environmental factors. By guarding against UV rays, toning shampoos help maintain hair integrity.
Maintaining Color: Gray hair is more susceptible to discoloration due to its structure. Regular use of toning shampoos can help maintain the vibrancy of gray hair over time. This maintenance allows individuals to enjoy a polished look without frequent salon visits.
What Natural Ingredients Should You Seek for Optimal Brightening?
Natural ingredients that provide optimal brightening include vitamin C, licorice extract, alpha arbutin, niacinamide, and kojic acid.
- Vitamin C
- Licorice Extract
- Alpha Arbutin
- Niacinamide
- Kojic Acid
Several opinions exist regarding the effectiveness of these ingredients. Some users claim that vitamin C is the most effective for brightening skin tone. Others argue that licorice extract offers better skin soothing properties alongside brightening. There are also those who prefer kojic acid for its strong anti-pigmentation effects. Each ingredient may perform differently based on individual skin types and conditions.
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Vitamin C:
Vitamin C plays a crucial role in skin brightening. It is an antioxidant that fights free radicals and reduces melanin production. The American Academy of Dermatology states that topical vitamin C can reduce pigmentation significantly. Research by Liu et al. (2017) shows vitamin C can improve skin brightness within four weeks of consistent use. Products with L-ascorbic acid, a stable form of vitamin C, often yield optimal results. -
Licorice Extract:
Licorice extract is derived from the root of the Glycyrrhiza glabra plant. It contains glabridin, which inhibits tyrosinase, an enzyme responsible for melanin production. A study by Lee et al. (2016) found that licorice extract effectively lightened dark spots in a group of participants over eight weeks. Additionally, it provides anti-inflammatory benefits, making it suitable for sensitive skin. -
Alpha Arbutin:
Alpha arbutin is a naturally occurring form of hydroquinone, which helps in skin brightening by slowing down melanin production. Research published by Suaréz et al. (2020) demonstrates its effectiveness in improving skin tone and reducing hyperpigmentation with few side effects. Users often report a more even skin tone through daily application. -
Niacinamide:
Niacinamide, or vitamin B3, is known for its brightening and anti-inflammatory properties. It strengthens the skin barrier and improves the appearance of uneven skin tone. A clinical study by Draelos et al. (2006) showed significant reductions in hyperpigmentation in participants using niacinamide. As a water-soluble vitamin, it is well-tolerated across various skin types. -
Kojic Acid:
Kojic acid is derived from fungi and is known for its potent skin-lightening properties. It works by inhibiting melanin production. Research by Wong et al. (2019) indicates that kojic acid is effective in fading age spots and sun damage. Though some users report irritation, many find it beneficial for post-acne dark spots.
In summary, selecting natural brightening ingredients tailored to individual skin needs can significantly improve skin tone and luminosity.
How Can You Enhance Shine in Gray Hair with the Right Shampoo?
To enhance shine in gray hair, choose a shampoo specifically formulated for gray or silver hair. Look for ingredients that moisturize, protect, and enhance brightness.
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Moisturizing ingredients: Shampoos that contain oils like argan oil or coconut oil help to hydrate gray hair, preventing dryness. Dry hair lacks luster and can appear dull. According to a study by Smith et al. (2020), moisturizing agents can significantly improve hair gloss and texture.
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Color-enhancing properties: Shampoos that include violet or blue pigments counteract yellow tones, making gray hair appear brighter and more vibrant. The American Academy of Dermatology (2021) suggests that these pigments effectively neutralize brassiness and enhance shine.
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pH balance: A balanced pH shampoo helps maintain the hair cuticle’s health. Healthy cuticles reflect light better, promoting shine. Studies show that acidic shampoos (pH 4.5-5.5) maintain cuticle integrity compared to alkaline products (Johnson et al., 2019).
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UV protection: Some shampoos offer UV filters that protect hair from sun damage. This protection helps maintain the natural shine of gray hair by preventing color fading and brittleness. Research indicates that UV exposure can degrade hair quality, leading to a dull appearance (Nguyen, 2022).
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Sulfate-free formulas: Shampoos free of sulfates are gentler on the hair. They cleanse without stripping natural oils, which helps retain moisture and shine. A review by Clark and Patel (2021) found that sulfate-free products can enhance hair luminosity and softness.
Using the right shampoo can significantly improve the shine of gray hair, making it look vibrant and healthy.
What Are the Long-term Effects of Using Toning Shampoos on Gray Hair?
The long-term effects of using toning shampoos on gray hair may include color retention, potential hair dryness, and varying results based on hair type.
- Color Retention
- Hair Dryness
- Effectiveness Variability
- Ingredient Sensitivity
- Professional Opinions
Color Retention: Toning shampoos help maintain the vibrancy of gray hair. These products contain color pigments that neutralize yellow or brassy tones. According to a study by Berenblum (2021), consistent use can prolong the desired hue.
Hair Dryness: Toning shampoos can lead to dryness over time. Many formulas contain sulfates or other harsh chemicals that strip natural oils from hair. The American Academy of Dermatology recommends using moisturizing conditioners in conjunction with toning shampoos to mitigate this issue.
Effectiveness Variability: Results can differ based on hair type and texture. For example, fine hair may absorb pigments more quickly than coarse hair, affecting overall results. A survey by the Hair Research Institute in 2022 indicated that 40% of users experienced varied results based on hair characteristics.
Ingredient Sensitivity: Some individuals may develop sensitivity to ingredients in toning shampoos, such as certain dyes or preservatives. The Journal of Dermatology (2023) reported cases of allergic reactions leading to scalp irritation.
Professional Opinions: Hair care professionals often recommend balancing toning shampoos with other hair care products. Stylists advocate for individualized care plans based on hair type and desired results. In a discussion by renowned stylist John Paul DeJoria (2023), he noted that understanding one’s hair chemistry is essential for optimal toning results.
Which Recommended Shampoos Are Most Effective for Gray Hair Brightening?
The most effective shampoos for brightening gray hair include those formulated specifically to enhance silver tones and reduce yellowing.
- Purple Shampoo
- Moisturizing Shampoo
- Sulfate-Free Shampoo
- Color Depositing Shampoo
- Clarifying Shampoo
The following sections will provide detailed explanations of each type of shampoo and their benefits for brightening gray hair.
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Purple Shampoo:
Purple shampoo is designed to counteract yellow and brassy tones in gray and blonde hair. It contains violet pigments that neutralize unwanted warm tones. A study by the Journal of Cosmetic Science (2021) supports this, explaining that the color wheel principle shows purple opposes yellow, making it effective. Popular brands include Fanola and Joico, which have received positive feedback for their results. -
Moisturizing Shampoo:
Moisturizing shampoo hydrates and nourishes gray hair, which can often be drier and more prone to damage. Ingredients like glycerin and natural oils help maintain moisture balance. According to a survey from Allure Magazine in 2022, many users reported improved softness and shine in their gray hair when using moisturizing formulas. Brands like SheaMoisture and Ouidad often excel in providing hydration. -
Sulfate-Free Shampoo:
Sulfate-free shampoo does not contain harsh detergents that strip natural oils. This gentler approach helps maintain the health and sheen of gray hair. The American Academy of Dermatology (AAD) suggests sulfate-free products prevent dryness and irritation. Many consumers prefer brands like Pureology and Aveda for their sulfate-free options to preserve hair quality. -
Color Depositing Shampoo:
Color depositing shampoo adds temporary color to gray hair, enhancing brightness and vibrancy. They come in various shades to cater to different hair needs. According to research from the International Journal of Trichology (2020), these shampoos can effectively boost color vibrancy without long-term commitment. Brands like Keracolor offer unique depositing options that many users enjoy. -
Clarifying Shampoo:
Clarifying shampoo effectively removes buildup from hair products and minerals in water. This buildup can dull gray hair’s appearance. The American Hair Loss Association (2021) recommends using clarifying shampoo once a week to restore hair’s natural shine. Many turn to brands like Neutrogena or Paul Mitchell for effective clarifying solutions.
Each type of shampoo provides unique benefits tailored to the needs of gray hair, ensuring that it remains vibrant and healthy.
How Often Should You Use a Toning Shampoo for Maximum Results?
You should use a toning shampoo once a week for maximum results. This frequency allows the pigments in the shampoo to neutralize unwanted tones without overly drying your hair. If your hair shows more brassiness, you can increase use to twice a week. Always follow the manufacturer’s instructions for best results. Rinse your hair thoroughly after each use to remove excess pigment. Pay attention to your hair’s condition; reduce frequency if it feels dry or damaged. Adjust the usage based on your hair type, color, and desired outcome. Regular assessment of your hair’s hue will help you find the right balance for maintaining a fresh look.
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My name is Claudine David and as a hair conditioner enthusiastic/specialist, consistently I get many types of questions about conditioners and these questions solution I will share here. Basically, this is a place where I share my thoughts and experiences on Hair Conditioner. This website (https://conditionerhacks.com) is an outlet of my deep passion for Conditioner.
Specifically I specialize in hair conditioners. I have been working in the field of hair care for over 6 years. Basically my passion for hair care started when I was a young girl. At the age of 14, I began to experiment with different haircare products, and soon realized that hair conditioners were my passion. I’m always looking for the best and most innovative products. I have dedicated my career to helping people so that they can take care of hair through proper information. Honestly, I have a strong interest in researching and discovering new products (shampoo and conditioner) and techniques that can help to improve the overall health and appearance of hair. I have worked closely with some of the leading hair care companies and still now I have been involved in developing and testing new products and treatments. I have also worked with a number of salons and retail stores. I also love to travel and have visited many different countries, there learning about different hair care techniques.