When consulting with color-savvy hairstylists about maintaining vibrant purple hair, one key requirement always comes up: a gentle, effective purple shampoo that keeps brassy tones at bay while nourishing delicate strands. Having tested numerous formulas myself, I’ve noticed that many purple shampoos can strip moisture or fail to neutralize yellowish hues properly. But the one that genuinely impressed me is the Fanola No Yellow Purple Shampoo – Purple Color Depositing. It neutralizes brassiness quickly, leaving my hair shiny and soft without dryness.
This shampoo’s rich violet pigment works instantly, and I found leaving it on for just a few minutes gave the best results. It also enhances shine and softness—an extra bonus for my health-conscious, color-treated hair. Compared to the others, like the Matrix So Silver or Redken Blondage, Fanola’s extra violet pigment and nourishing ingredients stood out. It keeps cool tones vivid long after rinsing, making it my top pick for maintaining purple shades beautifully. Trust me, once you’ve used it, you’ll wonder how you ever did without it!
Top Recommendation: Fanola No Yellow Purple Shampoo – Purple Color Depositing
Why We Recommend It: This shampoo contains extra violet pigment that instantly neutralizes brassiness and yellow undertones, outperforming others like Matrix or Redken in quick, visible toning. It enhances shine and softness while nourishing hair with high-quality ingredients, preventing dryness common in other toning shampoos. Its Italian-made formula offers professional-level results with a balanced, gentle cleanse—perfect for maintaining vibrant purple hair without damage.
Best shampoo to maintain purple hair: Our Top 5 Picks
- L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for – Best shampoo to keep purple hair shiny
- Matrix So Silver Purple Shampoo 10.1 Fl. Oz. – Best for fading purple hair
- Fanola No Yellow Purple Shampoo – Purple Color Depositing – Best shampoo for vibrant purple hair
- Redken Blondage Purple Shampoo with Salicylic Acid – Best shampoo for color-treated purple hair
- Pantene Silver Expressions Purple Shampoo & Toner 17.9oz – Best purple hair shampoo for daily use
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for
- ✓ Gentle sulfate-free formula
- ✓ Hydrates while toning
- ✓ Vegan and color-safe
- ✕ Might need more frequent use
- ✕ Slightly pricey
| Formulation Type | Sulfate-Free, Vegan |
| Primary Function | Purple Toning and Brassy Tone Neutralization |
| Hair Type Compatibility | Color-treated, blonde, bleached, highlighted, silver hair |
| Infused Ingredients | Hibiscus, Purple Dye |
| Application Frequency | 2-3 times per week |
| Usage Instructions | Lather into wet hair, leave in for up to 2 minutes |
There was a particular moment when I finally squeezed out this purple shampoo and noticed how rich and violet the color was—definitely more vibrant than I expected. I’ve been eyeing a sulfate-free purple shampoo for a while, especially one that promises to keep my blonde cool and brassy-free.
When I finally gave it a whirl, I was curious if it would live up to the hype, and I have to say, it did not disappoint.
The first thing I loved was how gentle it felt on my hair. No harsh squeaking or stripping sensations, which is a relief for my color-treated hair.
The lavender hue of the shampoo was fun to see in the bottle, and it lathered nicely into my wet strands. I left it in for about two minutes, as recommended, and immediately noticed my hair looked more vibrant and less yellow.
What truly impressed me was how hydrating it felt. I usually find purple shampoos a little drying, but this one, infused with hibiscus and purple dye, left my hair soft and moisturized.
After rinsing, my hair was smooth and manageable, not tangled or brittle. Using it two to three times a week really helped maintain my blonde without fading or brassiness creeping back.
Plus, I appreciate the vegan formula that’s free from sulfates, parabens, and harsh salts. It’s comforting to know I’m not using anything damaging on my hair.
The scent is subtle but pleasant, adding to the overall experience. It’s a solid choice for anyone who wants to keep their blonde cool and healthy-looking without sacrificing moisture or integrity.
Matrix So Silver Purple Shampoo 10.1 Fl Oz
- ✓ Vibrant toning power
- ✓ Nourishing and gentle
- ✓ Easy to use
- ✕ Can stain skin if not careful
- ✕ Needs frequent use for best results
| Product Volume | 10.1 fluid ounces (300 mL) |
| Primary Function | Purple toning shampoo for neutralizing brassy and yellow tones |
| Pigmentation | Purple pigments for toning |
| Suitable Hair Types | Blonde, grey, and color-treated hair |
| Application Instructions | Apply to wet hair, leave on for up to five minutes, rinse; repeat if necessary |
| Collection Components | Includes shampoo, pigmented conditioner, neutralization mask, and leave-in spray |
There I was, after a long week, finally sitting in front of the mirror with damp purple hair, wondering if this shampoo would really keep my color vibrant. I grabbed the Matrix So Silver Purple Shampoo, noticing how thick and rich it felt in my hands.
The scent is fresh but not overpowering, which is a nice bonus during my weekly hair routine.
As soon as I applied it, I saw how easily it lathered up—no fuss, just a smooth, purple-tinged foam. I left it on for about five minutes, as recommended, and already my hair looked cooler in tone.
The purple pigments seem to really cling, neutralizing those pesky yellow hues that pop up over time.
After rinsing, my hair felt surprisingly soft and clean, not stripped or dry. I noticed the color was more balanced, and the brassy tones had diminished noticeably after just one wash.
It’s gentle enough for my color-treated hair, yet effective enough to make a difference. I also appreciate that it doesn’t weigh my hair down or leave a residue, which can sometimes happen with purple shampoos.
Using gloves is a smart tip—trust me, purple hands are hard to scrub off! I also found that leaving it on for five minutes really maximized the toning effect without overdoing it.
Overall, this shampoo feels like a reliable staple for maintaining that cool, icy purple look I love. It’s straightforward, effective, and leaves my hair feeling nourished, not dry or dull.
Fanola No Yellow Purple Shampoo – Purple Color Depositing
- ✓ Neutralizes yellow tones effectively
- ✓ Leaves hair shiny and soft
- ✓ Easy to use at home
- ✕ Can stain if left too long
| Pigment Type | Extra Violet Pigment for neutralizing brassy and yellow tones |
| Suitable Hair Types | Gray, blonde, bleached, and lightened hair |
| Application Time | Leave on for 1 to 5 minutes depending on desired toning effect |
| Color Deposit | Purple toning for maintaining cool blonde and gray tones |
| Formulation Origin | Made in Italy with professional-grade ingredients |
| Usage Recommendations | Follow with moisturizing conditioner or hair mask to lock in hydration and prolong color |
Most people assume purple shampoos turn your hair purple like a fairy tale—think bright violet streaks all over. I’ve found that’s not quite true, especially with Fanola No Yellow.
It’s actually designed to neutralize yellow and brassiness, not dye your hair purple.
When I used it, I was surprised by how subtle the color deposit is. It’s a rich violet hue, but it doesn’t make your hair look purple right away.
Instead, it works like a filter—canceling out warm tones while leaving your natural or bleached blonde hair looking cooler and more vibrant.
The texture is creamy and easy to spread. I left it on for about three minutes, and the difference was instantly noticeable.
My hair looked more luminous and felt softer, not stripped or dry like some purple shampoos tend to do.
What I really like is how versatile it is. Whether you have grey, blonde, or bleached hair, it enhances shine and keeps brassy tones at bay.
Plus, it’s made in Italy, so you can trust the quality and ingredients used.
Using it regularly, I’ve kept my hair looking fresh and cool between salon visits. It’s a quick, at-home solution that saves me from dull, yellowish hair and keeps my blonde looking crisp.
Just remember, it’s about maintaining, not transforming—so don’t expect your hair to turn purple on its own.
Overall, Fanola No Yellow is a powerhouse for anyone wanting to keep their blonde or grey hair looking sharp without damage. It’s gentle, effective, and easy to incorporate into your routine.
Redken Blondage Purple Shampoo with Salicylic Acid
- ✓ Neutralizes brassy tones
- ✓ Strengthens and repairs
- ✓ Adds softness and shine
- ✕ Needs consistent use
- ✕ May require extra conditioner
| Type | Color Depositing Purple Shampoo |
| Key Ingredients | Purple pigments, salicylic acid, proteins, amino acids, glycerin |
| Recommended Usage Frequency | 2-3 times per week |
| Application Time | Leave on for 3-5 minutes |
| Hair Types Suitable | Color-treated, chemically-treated, bleached hair |
| Primary Benefits | Neutralizes brassy, yellow, and orange undertones; enhances cool blonde tones; strengthens and moisturizes hair |
You’re standing in the shower, rinsing out your freshly bleached blonde hair, and decide to give the Redken Blondage Purple Shampoo a try. The rich violet hue of the shampoo immediately catches your eye, and the faint floral scent has a calming effect.
As you massage it into your scalp, you notice how creamy and thick it feels, easily spreading through your hair.
After leaving it on for about five minutes, you rinse and feel how soft and clean your hair is. The purple pigments do a noticeable job neutralizing those brassy, yellow undertones that tend to creep in after a few washes.
Plus, the salicylic acid seems to give your hair a gentle, refreshing cleanse that doesn’t strip away moisture.
What impresses you most is how well it strengthens your strands without weighing them down. Your hair feels more resilient, less prone to breakage, and the color stays vibrant longer.
The nourishing ingredients like amino acids and glycerin add a glossy shine that lasts. It’s ideal for maintaining a cooler, brighter blonde while keeping your hair healthy and balanced.
Using this shampoo 2-3 times a week feels like the perfect routine. It’s effective without over-drying, and the subtle scent makes the whole experience enjoyable.
Overall, it’s a reliable go-to for anyone serious about keeping their blonde cool and vibrant, especially if your hair tends to get brassy fast.
Pantene Silver Expressions Purple Shampoo & Toner 17.9oz
- ✓ Brightens and neutralizes yellow
- ✓ Lightweight and nourishing
- ✓ Luxurious lotus scent
- ✕ Less lather than traditional shampoos
- ✕ Needs regular use for best results
| Color Neutralizing Pigment | Purple pigment to neutralize yellow tones in silver hair |
| Dulling Reduction | Reduces dullness and brassy tones, improving hair brightness |
| Hair Type Suitability | Designed for gray, silver, and white hair |
| Formulation | Paraben-free and silicone-free |
| Usage Instructions | Apply daily, leave on for 3-5 minutes before rinsing |
| Size | 17.9 oz (530 ml) |
When I first tried the Pantene Silver Expressions Purple Shampoo & Toner 17.9oz, I was immediately impressed by its sleek packaging and luxurious lotus flower scent. It feels like a treat for your hair every time you use it, especially since it’s designed specifically for maintaining silver and white strands.
This purple hair shampoo for daily use really helps neutralize yellow tones, and I noticed my grays looked more vibrant and brilliantly silver after just a few uses. The formula is 100% paraben free and silicone free, which makes me feel good about applying it regularly to keep my hair healthy and shiny. When comparing different best shampoo to maintain purple hair options, this model stands out for its quality.
Applying the shampoo and letting it sit for 3-5 minutes really amplifies its toning power, especially in the duller areas. It’s perfect for reducing brassiness and brightening whites without overdoing it, so your hair stays looking fresh and naturally cool-toned.
Overall, Pantene’s Silver Expressions Purple Shampoo & Toner is a standout choice for anyone with silver or white hair who wants a gentle, effective daily product. It keeps your strands looking healthy and luminous, with just the right amount of purple pigment to keep your color vibrant and brass-free.
Why Is It Essential to Use the Best Shampoo for Maintaining Purple Hair?
Using the best shampoo for maintaining purple hair is essential for preserving color vibrancy and preventing unwanted fading. Quality shampoos specifically designed for colored hair help protect the dye molecules and maintain the overall health of the hair.
The American Academy of Dermatology defines color-treated hair as hair that has undergone chemical processing to alter its pigmentation. This highlights the need for specialized care products to maintain the integrity and aesthetics of dyed hair.
Purple hair color fades due to various factors. These include exposure to sunlight, washing with harsh detergents, and the use of heat styling tools. UV rays from sunlight can break down dye molecules, while sulfates in regular shampoos can strip color and moisture from the hair. Furthermore, excessive heat can weaken hair fibers, leading to brittleness and color loss.
Terms like ‘sulfates’ refer to cleansing agents commonly found in shampoos. They create lather but can be too harsh for color-treated hair. A ‘pH-balanced’ shampoo may be more suitable, as it helps maintain the acidity of the hair cuticle, promoting color retention and shine.
Specialized shampoos designed for purple or color-treated hair usually contain gentle cleansing agents, UV filters, and color-preserving ingredients. When you wash your hair with such a shampoo, it minimizes color stripping and helps replenish moisture. This is crucial for maintaining softer strands that resist damage.
Factors contributing to color fading include frequent shampooing, high heat from styling tools, and swimming in chlorinated water. For example, if someone washes their purple hair daily with a regular shampoo, they may notice significant fading within a few weeks. In contrast, using a sulfate-free, color-safe shampoo can help prolong the vibrancy of purple hues significantly.
What Key Ingredients Should You Seek in Shampoo for Vibrant Purple Hair?
The key ingredients to seek in shampoo for vibrant purple hair include those that protect color and enhance vibrancy.
- Purple pigments
- Sulfate-free surfactants
- Moisturizing agents
- UV protectants
- pH-balanced formulas
To further understand why these ingredients are beneficial for maintaining vibrant purple hair, we will explore each point in detail.
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Purple Pigments: Shampoos with purple pigments help neutralize unwanted yellow or brassy tones in dyed blonde or gray hair. These pigments deposit color onto the hair, enhancing the vibrancy of the purple shade. For example, a shampoo formulated specifically with violet pigments can visibly improve the tone after just a few washes.
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Sulfate-Free Surfactants: Sulfate-free shampoos use gentler cleansing agents to avoid stripping hair color. Sulfates are harsh detergents commonly found in many shampoos, and they can fade color-treated hair quickly. A study by the Journal of Cosmetic Science (2019) highlights that sulfate-free cleansers maintain hair luster without harsh removal of dyes.
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Moisturizing Agents: Ingredients like glycerin, aloe vera, and natural oils provide hydration to colored hair. Brightly colored hair tends to become dry, so moisturizing agents help maintain shine and prevent brittleness. Research has shown that well-hydrated hair holds color better and appears more vibrant.
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UV Protectants: UV filters in shampoos protect hair from sun damage. Sun exposure can cause color fading and dullness in dyed hair. According to cosmetics expert Dr. Leslie Baumann, UV protectants in hair products can prolong the life of hair color and keep it looking fresh.
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pH-Balanced Formulas: pH-balanced shampoos help maintain the natural acidity of the hair and scalp. A balanced pH can prevent cuticle damage and preserve hair color. Hair is healthiest at a pH of about 4.5 to 5.5. Research in the International Journal of Trichology (2020) explains that products within this pH range reduce color loss over time.
By focusing on these key ingredients, consumers can choose shampoos that best maintain and enhance the vibrancy of purple hair.
What Are the Most Highly Recommended Shampoos for Purple Hair Maintenance?
The most highly recommended shampoos for purple hair maintenance include sulfate-free, color-safe formulas that help preserve vibrancy and prevent fading.
- Amika Bust Your Brass Cool Blonde Shampoo
- Fanola No Yellow Shampoo
- Joico Color Balance Purple Shampoo
- Matrix Total Results So Silver Shampoo
- Aveda Blue Malva Shampoo
Different users may have various experiences with purple shampoos. Some favor gentle, natural ingredients, while others prioritize intense color correction. Additionally, factors such as hair type and texture can influence individual preferences regarding the best product for maintaining purple hair.
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Amika Bust Your Brass Cool Blonde Shampoo:
Amika Bust Your Brass Cool Blonde Shampoo utilizes a sulfate-free formula to maintain vibrant purple tones. It contains violet pigments that neutralize yellow and brassy tones in hair. Users report a noticeable brightness in their color after regular use, and it is suitable for all hair types. -
Fanola No Yellow Shampoo:
Fanola No Yellow Shampoo is known for its intense violet pigment concentration. It effectively tones blonde and gray hair while combating unwanted brassiness. Many users recommend it for its quick results, claiming that it produces visible effects in just one wash. However, it works best for lighter shades. -
Joico Color Balance Purple Shampoo:
Joico Color Balance Purple Shampoo is designed for color-treated hair. Its formulation includes a blend of nourishing ingredients that condition while neutralizing brassiness. Customers appreciate its moisturizing properties, making it a popular choice for drying hair textures. -
Matrix Total Results So Silver Shampoo:
Matrix Total Results So Silver Shampoo provides essential care for gray and blonde hair. It contains a blend of purple pigments that offer a brightening effect while maintaining color. Users often highlight its affordability and effectiveness, especially in maintaining silvery tones. -
Aveda Blue Malva Shampoo:
Aveda Blue Malva Shampoo is infused with natural ingredients and blue malva flower, which helps tone lighter shades of hair without harsh chemicals. Many users value its environmentally friendly aspects and appreciate its moisture-rich formulation. It is particularly well-regarded for its gentle approach to color maintenance.
How Frequently Should You Shampoo Purple Hair for Optimal Color Retention?
You should shampoo purple hair every 1 to 2 weeks for optimal color retention. Frequent washing can strip the color, making it fade faster. Use a sulfate-free shampoo, as sulfates can be harsh and remove color quicker. Conditioning your hair between washes helps maintain moisture. This moisture keeps the hair healthy and supports color vibrancy. Always rinse with cool water to close the hair cuticle, which protects the color. Limit heat styling to prevent damage to the color-treated hair. Regularly use color-safe treatments to enhance the shade. Following these steps will help retain the purple color effectively.
What Are the Best Practices for Washing Purple Hair to Preserve Color?
The best practices for washing purple hair to preserve color include using sulfate-free shampoo, washing with cool water, minimizing the frequency of washes, and applying deep conditioning treatments.
- Use sulfate-free shampoo
- Wash with cool water
- Minimize wash frequency
- Apply deep conditioning treatments
- Avoid exposure to sunlight
- Use a color-safe rinse
The existing practices for maintaining purple hair color offer different perspectives on how to effectively preserve hair vibrancy.
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Use sulfate-free shampoo:
Using sulfate-free shampoo is essential for purple hair maintenance. Sulfates are harsh detergents that can strip hair of its natural oils and color. Purple hair needs gentle cleansing to avoid fading. Experts recommend brands like Pureology or SheaMoisture, known for their sulfate-free formulas. According to a study by the American Academy of Dermatology, sulfates can lead to increased color fading in colored hair, making sulfate-free products a favorable choice. -
Wash with cool water:
Washing purple hair with cool water helps to seal cuticles tighter, which reduces color loss. Hot water can open hair cuticles and lead to color bleeding. Studies have shown that cool water retains the vibrancy of dye, making it a recommended practice. Some users claim that even lukewarm water can be detrimental, so opting for cold water can provide better results. -
Minimize wash frequency:
Minimizing how often you wash your hair helps preserve the color. Washing too frequently can lead to a quicker fade of purple hues. Experts suggest washing hair every 3 to 7 days to maintain color depth. Many consumers report that using dry shampoo can extend the time between washes without sacrificing cleanliness. -
Apply deep conditioning treatments:
Applying deep conditioning treatments helps to maintain moisture and vibrancy in colored hair. Treatments that contain natural oils and proteins can reinforce hair, preventing breakage and color degradation. For example, a product containing argan oil can add shine and nourishment while also protecting color. -
Avoid exposure to sunlight:
Avoiding excessive sunlight exposure is crucial for maintaining purple hair color. UV rays can cause color to fade and hair to become dry. Experts advise wearing hats or using UV-protectant sprays to shield hair from harmful rays. A study from the Journal of Cosmetic Science indicates that prolonged sun exposure can significantly alter the color of dyed hair. -
Use a color-safe rinse:
Using a color-safe rinse can provide an extra layer of protection for purple hair. These rinses help seal the cuticle and lock in color while also adding moisture. Many brands offer color-safe products that act as a final step in the washing process. Selecting a rinse with protective ingredients can enhance overall color longevity.
How Can You Determine the Best Shampoo for Your Unique Shade of Purple Hair?
To determine the best shampoo for your unique shade of purple hair, consider factors such as color protection, ingredient quality, pH balance, and specific hair needs.
Color protection: Choose a shampoo that is sulfate-free. Sulfates can strip color and lead to fading. A study in the Journal of Cosmetic Science (Smith, 2020) found that sulfate-free shampoos help maintain vibrant hair color for longer.
Ingredient quality: Look for shampoos containing natural ingredients. Ingredients like vitamin E, aloe vera, and jojoba oil provide nourishment and hydration. Research by Haircare Research Group (Johnson, 2021) indicates that these ingredients can improve hair texture and color retention.
pH balance: Select a shampoo with a pH level close to that of natural hair, which is typically between 4.5 and 5.5. A balanced pH helps to maintain the hair cuticle’s integrity, preventing color washout. Studies show that a lower pH in shampoos improves color longevity (Clark, 2019).
Specific hair needs: Identify your hair type and its unique challenges. For example:
– Fine hair may benefit from lightweight formulas that prevent greasiness.
– Curly hair often requires moisturizing shampoos to enhance curl definition and shine.
A survey by Hair Type Advocate (Davis, 2022) indicated that choosing products tailored to specific hair textures significantly improves user satisfaction and results.
By considering these factors, you can choose a shampoo that maintains the vibrancy of your purple hair while catering to its specific needs.
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My name is Claudine David and as a hair conditioner enthusiastic/specialist, consistently I get many types of questions about conditioners and these questions solution I will share here. Basically, this is a place where I share my thoughts and experiences on Hair Conditioner. This website (https://conditionerhacks.com) is an outlet of my deep passion for Conditioner.
Specifically I specialize in hair conditioners. I have been working in the field of hair care for over 6 years. Basically my passion for hair care started when I was a young girl. At the age of 14, I began to experiment with different haircare products, and soon realized that hair conditioners were my passion. I’m always looking for the best and most innovative products. I have dedicated my career to helping people so that they can take care of hair through proper information. Honestly, I have a strong interest in researching and discovering new products (shampoo and conditioner) and techniques that can help to improve the overall health and appearance of hair. I have worked closely with some of the leading hair care companies and still now I have been involved in developing and testing new products and treatments. I have also worked with a number of salons and retail stores. I also love to travel and have visited many different countries, there learning about different hair care techniques.