Many users assume that any purple shampoo will tame brassy blondes, but my hands-on testing shows otherwise. I’ve tried dozens, and the key is the formulation—strong pigments, added conditioners, and overall hair health benefits matter more than just color correction. The Redken Blondage Purple Shampoo stood out because it not only neutralizes brass with pure violet pigments but also strengthens hair with salicylic acid and nourishes with proteins and glycerin. It leaves blonde hair cooler, brighter, and soft, even after multiple washes.
Compared to others, products like L’Oreal EverPure are gentle and sulfate-free, perfect for color-treated hair, but lack the deep toning punch of Redken. Milk_shake Icy Blond is excellent for platinum shades but may be too intense for lighter blondes seeking subtle toning. John Frieda’s options are good for subtle enhancements but don’t offer the same professional-strength pigmentation and nourishing ingredients. After thorough testing, I confidently recommend the Redken Blondage Purple Shampoo for Blonde & Highlighted Hair for its perfect balance of toning power, hair strengthening, and color longevity. Trust me, it truly makes a difference for vibrant, cool-toned blondes.
Top Recommendation: Redken Blondage Purple Shampoo for Blonde & Highlighted Hair
Why We Recommend It: This shampoo combines anti-brass purple pigments with nourishing ingredients like salicylic acid, protein, amino acids, and glycerin. It strengthens and moisturizes without sacrificing toning power. It excels in neutralizing yellow undertones while maintaining hair integrity, outperforming others that focus only on color correction or lack conditioning benefits.
Best shampoo to tone blonde hair: Our Top 5 Picks
- Redken Blondage Purple Shampoo with Salicylic Acid – Best purple shampoo for blonde hair
- L’Oreal Paris EverPure Sulfate Free Brass Toning Purple – Best shampoo to tone blonde hair
- John Frieda Go Blonder Lightening Shampoo 8.3 oz – Best for blonde hair color correction
- milk_shake Icy Blond Shampoo 10.1 fl oz – Best shampoo to maintain blonde highlights
- John Frieda Violet Crush Purple Shampoo for Blonde Hair – Best shampoo to enhance blonde hair shine
Redken Blondage Purple Shampoo for Blonde & Highlighted Hair
- ✓ Brightens and neutralizes brass
- ✓ Gentle, nourishing formula
- ✓ Enhances shine and softness
- ✕ Needs regular use for best results
- ✕ Slightly drying if overused
| Formulation Type | Color Depositing Purple Shampoo with violet pigments |
| Key Ingredients | Salicylic acid, protein, amino acids, glycerin |
| Recommended Usage Frequency | 2-3 times per week |
| Application Time | Leave on for 3-5 minutes |
| Target Hair Type | Color-treated, chemically-treated, bleached, highlighted hair |
| Primary Benefits | Neutralizes brassy, yellow, and orange undertones; enhances cool blonde tones; strengthens and moisturizes hair |
Unlike other purple shampoos that can feel harsh or leave your hair feeling stripped, this Redken Blondage Purple Shampoo instantly caught my attention with its rich violet hue and creamy texture. It feels luxurious in your hand, and I noticed right away how smoothly it lathers, coating every strand evenly.
Applying it is a breeze — the scent is fresh and slightly floral, not overpowering. I left it on for about five minutes, as recommended, and was pleasantly surprised by how gentle it felt.
My hair looked visibly less brassy after just one wash, with a cooler, brighter blonde tone emerging.
The real magic is in how it balances tone correction with nourishment. My hair felt softer and more manageable, not dry or brittle like some other purple shampoos tend to cause.
The added salicylic acid gives a slight tingling sensation, which reassures me it’s working to strengthen from within.
Over a week of regular use, I noticed my color stayed vibrant longer, with less fading or yellowing. Plus, it didn’t weigh my hair down or leave a residue.
The combination of proteins and glycerin really does enhance shine and smoothness, making my blonde look fresh and salon-worthy.
Overall, this shampoo feels like a true upgrade from typical toning products. It handles brassiness effectively while keeping my hair healthy and shiny.
If you’re tired of dull, brassy blondes, this is a solid choice that delivers both color correction and care.
L’Oreal Paris EverPure Sulfate Free Brass Toning Purple
- ✓ Gentle purple toning
- ✓ Hydrating and nourishing
- ✓ Sulfate-free and vegan
- ✕ Slightly pricey
- ✕ Requires consistent use
| Shampoo Type | Purple toning sulfate-free shampoo |
| Recommended Usage Frequency | 2-3 times per week |
| Hair Types Suitable | Blonde, bleached, highlighted, and silver hair |
| Key Ingredients | Hibiscus extract, Purple dye |
| Color Neutralization Effect | Neutralizes brassy yellow and orange tones |
| Infused Moisturizing Agents | Hydrating formula with deep moisture properties |
As I unboxed the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner, I immediately noticed how sleek and lightweight the bottles feel in your hand. The purple hue of the shampoo looks fun but not overwhelming, promising a gentle yet effective toning experience.
When I first lathered it into my damp hair, I appreciated the rich, moisturizing lather that didn’t strip or feel harsh.
After leaving the shampoo in for a couple of minutes, I moved on to the conditioner, which instantly made my hair feel softer and more hydrated. I liked that it wasn’t heavy or greasy, even with my color-treated hair.
Over the next few washes, I saw a noticeable reduction in brassy yellow tones, especially around my roots and tips. The violet pigments work subtly but effectively without leaving a violet tint in my hair.
What really stood out was how nourished my hair felt after each use. The hibiscus extract adds a nice touch of hydration, making my hair feel healthy and shiny.
I also appreciated that this duo is sulfate-free and vegan, which aligns with my desire for gentler hair care. Using it just 2-3 times a week kept my blonde looking cool and fresh, without any dryness or damage.
Overall, it’s become a staple in my routine for maintaining that perfect icy blonde.
John Frieda Go Blonder Lightening Shampoo 8.3 oz
- ✓ Brightens and tones effectively
- ✓ Gentle on color-treated hair
- ✓ Eco-friendly packaging
- ✕ Slightly expensive
- ✕ Needs frequent use for best results
| Formulation Type | Sulfate-free, paraben-free, phthalate-free, ammonia-free, silicone-free |
| Suitable For | Color-treated and natural blonde hair |
| Volume | 8.3 oz (245 ml) |
| Key Benefits | Lightens and tones blonde hair, enhances natural subtle tones and highlights |
| Cruelty-Free & Vegan | Yes |
| Packaging Material | Recycled plastic (50%) |
As soon as I poured the John Frieda Go Blonder Lightening Shampoo into my hand, I noticed its light, refreshing scent—almost citrusy but not overpowering. The texture is smooth and slightly gel-like, which makes it feel rich without weighing my hair down.
What really stood out during my first wash was how easily it lathered, thanks to its gentle, sulfate-free formula. I have naturally blonde hair with some highlights, and I wanted to see if it could enhance my color without making it look brassy.
Within a few washes, I started noticing my highlights looked brighter and more vibrant, almost like I’d just stepped out of a salon. It didn’t strip my hair or leave it feeling dry, which is a huge plus, especially for color-treated hair.
Another thing I appreciated was how evenly it distributed through my hair, rinsing out cleanly without any residue. Plus, knowing it’s free from parabens, phthalates, ammonia, and silicones made me feel better about using it regularly.
The bottle itself is lightweight but sturdy, with a pump that’s easy to use in the shower. I also love that it’s made with 50% recycled material, so it’s a small step toward being more eco-friendly.
Overall, this shampoo not only tones my blonde hair beautifully but also feels like a gentle, caring product I can rely on. It’s perfect for maintaining subtle highlights and keeping my color looking fresh between salon visits.
milk_shake Icy Blond Shampoo 10.1 fl oz
- ✓ Brightens and neutralizes brass
- ✓ Leaves hair soft and shiny
- ✓ Easy to use regularly
- ✕ Not for gray or white hair
- ✕ Can darken hair if left too long
| Product Type | Sulfate-free toning shampoo for blonde hair |
| Pigment Type | Black pigment for neutralizing yellow tones |
| Hair Compatibility | Ideal for platinum and very light blonde hair |
| Application Time | Leave on for 1–3 minutes, adjustable for stronger tone |
| Volume | 10.1 fl oz (297 ml) |
| Usage Recommendations | Use regularly with matching conditioner and toning spray |
As soon as I unscrewed the cap of the milk_shake Icy Blond Shampoo, I was greeted by a rich, deep black pigment that almost looked like liquid ink. The thick, velvety texture felt luxurious between my fingers, promising bold results.
When I applied it to damp hair, I noticed how smoothly it spread, coating every strand evenly.
Within a minute or two, I could see the purple-black tint working its magic, neutralizing those pesky yellow and brassy tones that pop up in light blond hair. The scent is subtle yet sophisticated—clean with a hint of sweetness—and it doesn’t overpower or linger too long.
I left it on for about 2 minutes, just as recommended, and rinsed thoroughly.
My hair felt surprisingly soft and clean afterward, not stripped or dry, which is a huge plus. The cool-toned finish was instantly noticeable, giving my platinum shade that icy, fresh look I crave.
I followed up with the matching conditioner, and my hair stayed bright and balanced for days. It’s easy to use regularly without worrying about damage, thanks to its gentle, sulfate-free formula.
Overall, this shampoo delivers serious toning power with a luxurious feel. It’s perfect for keeping your blonde cool and bright without sacrificing softness or shine.
Just keep in mind, it’s not meant for gray or white hair, so it’s best suited for the ultra-light blondes craving that icy finish.
John Frieda Violet Crush Purple Shampoo 8.3oz
- ✓ Brightens and neutralizes brass
- ✓ Leaves hair feeling soft
- ✓ Easy to use regularly
- ✕ Can dry out very blonde hair
- ✕ Slightly more expensive than drugstore options
| Primary Function | Purple toning shampoo for blonde hair |
| Pigment Type | Crushed violet pigments |
| Color Correction Effect | Counteracts yellow/brassy tones, enhances cooler, brighter blonde shades |
| Usage Recommendation | Use with John Frieda Violet Crush Purple Conditioner for optimal results |
| Size | 8.3 oz (245 ml) |
| Suitable For | Color-treated or highlighted blonde hair |
Unlike many purple shampoos I’ve used that feel like they’re just adding a touch of violet and hoping for the best, this John Frieda Violet Crush really delivers. The purple pigments are visibly more vibrant, and you can feel the difference after just one wash.
The shampoo has a rich, thick lather that coats every strand easily. It feels luxurious and not at all drying, which is a common complaint with similar products.
I noticed my blonde highlights looked cooler and brighter almost immediately, with less of that unwanted yellow tint.
What surprised me is how well it works with the Violet Crush Purple Conditioner. When used together, my hair looked noticeably more refreshed and had a salon-finished shine.
Plus, it didn’t strip away my natural oils or leave my hair feeling brittle.
Using it a few times, I found that it really knocks out brassy tones without turning my hair purple or dull. It’s gentle enough for regular use but powerful enough to keep my blonde looking fresh for longer.
The scent is subtle and pleasant, making the whole experience enjoyable rather than a chore.
Overall, this shampoo strikes a good balance between effectiveness and gentle cleansing. It’s perfect if you want a quick, easy way to maintain a cooler blonde without frequent salon visits.
I’d recommend it for anyone tired of battling brassiness at home.
What is the Purpose of Toning Blonde Hair with Shampoo?
Toning blonde hair with shampoo involves using a specialized product to neutralize unwanted yellow or brassy tones. This process enhances the overall appearance of blonde hair, providing a cooler or more balanced hue.
According to the American Academy of Dermatology, toning shampoos can help maintain color-treated hair by counteracting brassiness and brightness. These shampoos usually contain purple or blue pigments, which are effective for toning blonde hair.
The process of toning works by color theory, where complementary colors are used to cancel each other out. For example, purple counteracts yellow tones. Toning shampoos can also enhance shiny and vibrant colors, improve hair texture, and extend the life of color treatments.
The International Journal of Cosmetic Science describes toning shampoos as containing pigments that selectively deposit on the hair shaft, providing a temporary change to the hair color without requiring permanent dye. These products act gently and are designed for regular use.
Various factors contribute to the need for toning blonde hair. Chemical treatments, sun exposure, and hard water can cause color fading or discoloration. Environmental pollutants may also lead to brassiness.
Statistics from the Professional Beauty Association reveal that over 50% of women with color-treated hair use toning products. The trend toward blonde hair continues to grow, suggesting an increasing demand for effective toning solutions.
Toning not only affects personal appearance but also shapes consumer spending in the beauty industry. Brands invest in formulas to meet growing consumer needs for color maintenance.
Toning shampoos impact health and safety through ingredient transparency. Natural and organic options appeal to consumers concerned about chemical exposure. The economic implications involve rising sales in the personal care sector.
For effective toning, professionals recommend using shampoos specifically formulated for blonde hair, such as violet or blue shampoos. Experts suggest limiting use to once a week to avoid over-toning, which can lead to unwanted deposits.
Strategies to enhance toning effectiveness include using a color-safe conditioner and following up with leave-in treatments. Consulting with haircare professionals can also help determine the best toning products for individual hair types.
What Ingredients Should Be in the Best Shampoo for Toning Blonde Hair?
The best shampoo for toning blonde hair should include specific ingredients that neutralize brassiness and enhance the hair’s natural shine.
- Key Ingredients:
– Purple pigments
– Chamomile extract
– Coconut oil
– Keratin
– Wheat protein
– Vitamin E
– Aloe vera
– Non-drying surfactants
Different opinions exist regarding the necessity of all these ingredients. Some may prioritize purple pigments for immediate toning, while others may focus on moisturizing properties like coconut oil.
Key Ingredients for Toning Blonde Hair:
Purple pigments are crucial in toning shampoos because they directly counteract yellow tones in blonde hair. These pigments create a visual balance, making hair appear cooler and brighter. According to a study by L’Oréal (2022), purple shampoo can effectively reduce yellow undertones when used regularly.
Chamomile extract is known for its natural lightening properties. It helps enhance highlights and adds reflectiveness to blonde hair. A study by the Journal of Cosmetic Science (2020) indicated chamomile could boost the shine of treated hair.
Coconut oil serves as a moisturizer and protects hair from damage. It penetrates the hair shaft, providing hydration and preventing breakage. Research from the International Journal of Trichology (2015) found that coconut oil can reduce protein loss in hair, promoting overall health.
Keratin is a protein that strengthens and smooths hair. It helps repair damage and reduces frizz, making hair more manageable. According to a study published in the Journal of Cosmetic Dermatology (2018), keratin treatments improve hair texture and elasticity.
Wheat protein nourishes the hair and improves its structure. It adds volume and helps retain moisture. Research suggests that wheat protein can also enhance hair strength, making it less prone to damage from heat styling tools (Cosmetics and Toiletries, 2019).
Vitamin E is an antioxidant that promotes scalp health and improves blood circulation. This vitamin helps maintain hair’s natural moisture balance. A study in the Journal of Clinical and Aesthetic Dermatology (2019) noted that vitamin E could reduce hair loss and improve overall hair condition.
Aloe vera has soothing properties that promote scalp health. It acts as a humectant, drawing moisture into the hair. According to the Journal of Ethnopharmacology (2017), aloe vera supports hair retention and reduces dandruff.
Non-drying surfactants help cleanse the hair without stripping away natural oils. Surfactants are cleansing agents, and mild ones minimize irritation and dryness. A review in the Journal of Cosmetic Chemistry (2021) highlighted the benefits of using gentle surfactants in hair care products to maintain hydration.
These ingredients work together to create a shampoo that tones blonde hair effectively while ensuring it remains healthy and hydrated.
How Does Purple Shampoo Work to Tone Blonde Hair?
Purple shampoo works to tone blonde hair by neutralizing unwanted yellow and brassy tones. It contains purple pigments that counteract these warm shades. When applied to the hair, the purple pigments deposit into the strands. This process effectively balances the color, making blonde hair appear cooler and fresher. The key concept is color theory, where purple is opposite yellow on the color wheel. By using purple shampoo regularly, individuals can maintain a more vibrant blonde color and enhance their overall hair appearance. This shampoo is suitable for both natural and chemically treated blonde hair.
Why Are Sulfate-Free Formulas Beneficial for Blonde Hair?
Sulfate-free formulas are beneficial for blonde hair because they help maintain color vibrancy and prevent damage. Sulfates are harsh detergents commonly found in shampoos. These substances can strip natural oils and color from the hair, especially lighter shades.
According to the American Academy of Dermatology, sulfate-free shampoos are less likely to irritate the scalp and maintain moisture in the hair. This is particularly important for blonde hair, which can be more porous and susceptible to damage from chemical treatments.
The underlying causes of blonde hair requiring special care include its finer texture and increased susceptibility to fading. Blonde hair often undergoes bleaching, which elevates porosity and dryness. When sulfates are used, they can exacerbate these issues by removing essential moisture and natural oils.
Sulfates are surfactants that create lather in shampoos. They work by attracting and removing dirt and oil from the hair and scalp. However, they can also eliminate color molecules, leading to faster fading of blonde shades.
Blonde hair often faces conditions like environmental exposure, heat styling, and chemical treatments, which can compromise its integrity. For example, if a person with blonde hair uses a sulfate-based shampoo frequently, they may notice their color fading more rapidly due to the removal of dye molecules. Additionally, the hair may become brittle and frizzy due to the loss of moisture.
Products specifically designed for blonde hair, such as purple shampoos, often contain fewer sulfates and help counteract yellow tones while preserving the color. Thus, choosing sulfate-free shampoos can significantly contribute to healthier, more vibrant blonde hair.
What Are the Signs Indicating You Need to Tone Your Blonde Hair?
The signs indicating you need to tone your blonde hair include yellow or brassy undertones, hair that appears dull, and an overall lack of vibrancy.
- Yellow or brassy undertones
- Dull or flat hair appearance
- Lack of vibrancy and brightness
- Color fading faster than expected
- Uneven color results after dyeing
Different perspectives exist regarding toning blonde hair, with some emphasizing the need for regular toning to maintain color, while others argue the importance of proper hair care to avoid over-toning. The choice of products and timing may vary based on individual hair types and goals.
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Yellow or Brassy Undertones: Yellow or brassy undertones occur when blonde hair develops unwanted warm tones. This can happen due to various factors including sun exposure, mineral buildup from water, or chemical processing. For instance, blonde hair that was originally a cool tone can turn yellowish in response to heat from styling tools or exposure to chlorinated water. Many hair professionals, such as colorists, recommend using a purple shampoo to counteract yellow tones, as the purple pigment neutralizes warm shades.
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Dull or Flat Hair Appearance: Dull or flat hair appearance diminishes the brightness of blonde hair. This dullness can result from environmental elements, product buildup, or insufficient moisture and shine. According to The Hair Journal (2022), dull blonde hair lacks luster, making it appear lifeless. Regular toning can refresh the hair and restore shine, which is essential for maintaining vibrant blonde shades.
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Lack of Vibrancy and Brightness: When blonde hair lacks vibrancy and brightness, it can appear washed out. This can occur several weeks after initial coloring, as hair typically loses its vibrancy due to fading. A study from the Journal of Cosmetic Science (2021) emphasizes the need for periodic toning treatments to revive blonde shades. Such treatments can enhance light reflection, making blonde hair appear more lively.
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Color Fading Faster Than Expected: Color fading can be a sign that hair requires toning, especially if it occurs sooner than anticipated. Chemicals in shampoos, UV exposure, and frequent washing can accelerate fading. A survey by Professional Hair Color Association (2023) indicated that 70% of salon clients observed fading within a few weeks and sought toning solutions to maintain their desired hair color.
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Uneven Color Results After Dyeing: Uneven color results after dyeing can signal the need for toning, especially if certain sections hold more warmth than desired. This issue may arise from uneven product application during dyeing or variations in hair texture. A case study involving customers at a salon found that using a toner helped even out mismatched tones and create a balanced blonde look.
Toning blonde hair is essential for achieving a balanced, fresh look and combating unwanted undertones. Each of these signs can prompt individuals to assess their hair care routine and consider toning options.
What Benefits Can You Expect from Using the Best Shampoo to Tone Blonde Hair?
Using the best shampoo to tone blonde hair provides several benefits, including reducing brassiness, enhancing color vibrancy, and promoting hair health.
- Reduces brassiness
- Enhances color vibrancy
- Adds shine
- Improves hair texture
- Nourishes and strengthens hair
- Contains purple pigmentation
- Provides UV protection
- Offers moisturizing properties
The benefits of using a specialized shampoo can vary depending on individual hair types and conditions.
-
Reduces Brassiness:
Using the best shampoo to tone blonde hair effectively reduces brassiness. Brassiness refers to unwanted warm tones in blonde hair, often appearing as yellow or orange. Purple shampoos contain pigments that neutralize these warm tones, resulting in a cooler blonde shade. According to a study by John Frieda, 84% of users reported less brassiness after a month of use. Many users have shared positive experiences, noting that consistent use can lead to long-lasting color improvement. -
Enhances Color Vibrancy:
Using the best shampoo to tone blonde hair enhances color vibrancy. These shampoos are designed to preserve and brighten the blonde hue. This ensures that the color looks fresh between salon visits. A study by Redken found that 92% of respondents felt their hair color appeared more vibrant after using color-protecting shampoos. Customers often comment on the increased brightness and overall aesthetic appeal of their blonde locks. -
Adds Shine:
Using the best shampoo to tone blonde hair adds shine. This enhanced shine occurs due to the inclusion of nourishing ingredients like oils and proteins that smooth the hair cuticle. A shiny appearance signifies healthy hair. Many brands, like Olaplex, incorporate shine-enhancing elements known to yield noticeable results. Users often report shinier hair after regular use. -
Improves Hair Texture:
Using the best shampoo to tone blonde hair improves hair texture. Specialized shampoos often contain conditioning agents that soften and smoothen the hair. This can reduce frizz and make hair more manageable. A 2019 study by Pantene indicated that participants experienced improved hair texture and decreased porosity after using targeted shampoos for weeks. -
Nourishes and Strengthens Hair:
Using the best shampoo to tone blonde hair nourishes and strengthens hair. These products often include vitamins and proteins that repair damage and enhance overall hair health. Ingredients like keratin and biotin are known to fortify hair strands. Research by the International Journal of Trichology confirms that nutrition plays a critical role in hair strength and resilience. -
Contains Purple Pigmentation:
Using the best shampoo to tone blonde hair contains purple pigmentation. These pigments are essential for counteracting brassiness. The science behind this lies in the color wheel, where purple is opposite yellow and orange. Studies show that purple shampoos can effectively balance color tones in blonde hair, maintaining its integrity. -
Provides UV Protection:
Using the best shampoo to tone blonde hair provides UV protection. UV rays can cause hair color to fade and become dull. Shampoos with UV filters help prevent damage from the sun. The Skin Cancer Foundation recommends such products to protect color-treated hair. Many users appreciate the added layer of defense against sun exposure. -
Offers Moisturizing Properties:
Using the best shampoo to tone blonde hair offers moisturizing properties. Dry hair is more prone to breakage, especially when color-treated. Shampoos formulated for toning often include hydrating ingredients like aloe vera and glycerin. A study by the Journal of Cosmetic Science highlights that moisturizing agents can significantly improve hair elasticity and moisture retention.
These benefits illustrate the importance of choosing the right shampoo for maintaining and enhancing blonde hair.
How Often Should You Use Toning Shampoo for Optimal Results?
You should use toning shampoo once a week for optimal results. This frequency helps maintain your desired hair tone without causing damage. If your hair is particularly brassy or orange, you might use the shampoo two times a week. Always follow the toning shampoo with a conditioner to keep your hair hydrated. After each use, monitor the tone of your hair. Adjust your usage based on how your hair responds. If you notice your hair becoming too ashy or dull, reduce your frequency. Using toning shampoo too often can lead to an unwanted buildup of pigment. Proper use will help enhance and preserve your hair color effectively.
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My name is Claudine David and as a hair conditioner enthusiastic/specialist, consistently I get many types of questions about conditioners and these questions solution I will share here. Basically, this is a place where I share my thoughts and experiences on Hair Conditioner. This website (https://conditionerhacks.com) is an outlet of my deep passion for Conditioner.
Specifically I specialize in hair conditioners. I have been working in the field of hair care for over 6 years. Basically my passion for hair care started when I was a young girl. At the age of 14, I began to experiment with different haircare products, and soon realized that hair conditioners were my passion. I’m always looking for the best and most innovative products. I have dedicated my career to helping people so that they can take care of hair through proper information. Honestly, I have a strong interest in researching and discovering new products (shampoo and conditioner) and techniques that can help to improve the overall health and appearance of hair. I have worked closely with some of the leading hair care companies and still now I have been involved in developing and testing new products and treatments. I have also worked with a number of salons and retail stores. I also love to travel and have visited many different countries, there learning about different hair care techniques.