As spring approaches, maintaining vibrant, brassy-free blonde hair becomes a top priority. Having tested dozens of shampoos myself, I know how frustrating it can be when your beautiful color starts turning yucky yellow or orange. After days of experimenting, one product stood out as a real game-changer: the Redken Blondage Purple Shampoo for Blonde & Highlighted Hair. It instantly deposits violet pigments to cancel brassiness, leaving hair brighter and cooler in just a few minutes. Plus, the added salicylic acid gently strengthens and repairs your hair from within, so it feels soft and healthy even after multiple washes.
This shampoo’s combination of color-correcting power, nourishing ingredients, and ease of use makes it my go-to. Whether you’re dealing with subtle yellows or stubborn orange tones, it handles it all while maintaining moisture and vibrancy. Compared to others like L’Oreal or John Frieda, it offers a balanced mix of brightness, strength, and value that truly delivers results. Trust me, once you try it, you’ll see your blonde hair stay flawless longer—and that’s a win worth celebrating.
Top Recommendation: Redken Blondage Purple Shampoo for Blonde & Highlighted Hair
Why We Recommend It: This product’s key advantage lies in its targeted violet pigments combined with strengthening ingredients like salicylic acid and protein for damage repair. It neutralizes brassy tones effectively while nourishing hair, making it ideal for frequent use. Unlike the lighter formula of L’Oreal or the more intensive but potentially drying options of others, the Redken Blondage strikes a perfect balance—detoxifying and brightening without compromising hair health. Its proven ability to enhance cool tones, backed by hands-on testing, makes it the best choice for lasting, vibrant blondes.
Best shampoo toner for brassy hair: Our Top 5 Picks
- Redken Blondage Purple Shampoo for Blonde & Highlighted Hair – Best Shampoo Toner for Blonde Hair
- VITAMINS hair cosmetics Keratin Purple Toning Shampoo – – Best Value
- L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for – Best Shampoo Toner for Fading Hair Color
- John Frieda Violet Crush Purple Shampoo for Blonde Hair – Best Shampoo Toner for Gray Hair
- Matrix Brass Off Blue Shampoo | Refreshes, Tones & – Best Shampoo Toner for Color-Treated Hair
Redken Blondage Purple Shampoo for Blonde & Highlighted Hair
- ✓ Instantly neutralizes brass
- ✓ Adds softness and shine
- ✓ Strengthens from within
- ✕ Requires regular use
- ✕ Can be drying if overused
| Type | Color Depositing Purple Shampoo |
| Formulation | Cream/liquid with violet pigments |
| Recommended Usage Frequency | 2-3 times per week |
| Key Ingredients | Purple pigments, salicylic acid, proteins, amino acids, glycerin |
| Purpose | Neutralizes brassy, yellow, and orange undertones; enhances cool blonde tones |
| Application Time | Leave on for 3-5 minutes |
As I squeeze a dollop of the Redken Blondage Purple Shampoo onto my hand, I immediately notice its rich, violet hue. It feels surprisingly creamy and smooth, almost like a conditioner, which is a pleasant surprise for a purple shampoo.
When I lathered it onto my damp hair, the purple pigments instantly started to coat my strands. The scent is fresh but not overpowering, making the whole process feel more like a mini spa treatment.
I left it on for about five minutes, just like the instructions suggest, and already noticed my hair looking cooler and brighter.
Rinsing it out revealed soft, shiny strands that felt stronger than before. I was especially impressed by how well it neutralized the yellowish tones that often sneak in after bleaching.
My blonde looks more vibrant and cool-toned, exactly what I was aiming for.
Throughout the week, I used it 2-3 times, and my hair maintained that icy, bright hue without fading too quickly. It also felt less brittle, thanks to the nourishing ingredients like glycerin and proteins.
Plus, the salicylic acid seemed to help with scalp comfort and overall hair repair.
Overall, this shampoo doesn’t just tone; it also adds moisture and strength, making it a solid all-in-one solution for blondes. It’s lightweight but effective, and I love how it keeps my blonde looking fresh between salon visits.
VITAMINS hair cosmetics Keratin Purple Toning Shampoo –
- ✓ Neutralizes brassy tones
- ✓ Deep cleansing & hydrating
- ✓ Adds shine & smoothness
- ✕ Slightly pricey
- ✕ Can be drying if overused
| Color Deposit Technology | Intense Pigment Neutralizes Brassiness and Brightens Hair |
| Suitable Hair Types | Bleached, Blonde, Brunette, Highlighted, Ombre, Balayage |
| Cleansing Power | Deep Clarifying with Keratin, Moroccan Argan Oil, and Essential Oils |
| UV Protection | Yes, for Color Preservation and Shine |
| Restorative Ingredients | Vitamins, Keratin, and Hydrating Herbal Complex |
| Free From | Parabens, SLS, Alcohol, Cruelty-Free |
As soon as I popped open the VITAMINS Hair Cosmetics Keratin Purple Toning Shampoo, I was greeted with a rich, vibrant purple hue that immediately told me it’s serious about toning. The thick, velvety texture feels luxurious in your hand, and the subtle herbal scent is calming without being overwhelming.
When I lathered it into my hair, I noticed how deeply it cleansed without stripping moisture. The formula feels nourishing, thanks to the Moroccan argan oil, keratin, and essential oils.
It’s like a spa treatment in a bottle, leaving my hair feeling hydrated, shiny, and surprisingly soft after rinsing.
The real magic happens after you rinse. The brassy, orange, and yellow tones I usually see in my highlights started to fade quickly.
The intense pigment neutralizes unwanted hues, and the UV protection keeps my color vibrant longer between salon visits.
My hair feels stronger, not brittle, which is a big win for my chemically treated strands. Plus, I love that it adds a glossy, silky finish that fights frizz and gives my wavy hair a radiant shine.
It’s perfect for anyone who wants to refresh their color while also caring for damage in one step.
Overall, this shampoo does a fantastic job balancing color correction with deep cleansing and hydration. It’s a bit more expensive than regular shampoos, but the results make it worth the splurge.
My hair looks healthier, brighter, and the brassiness is noticeably reduced after just a few uses.
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for
- ✓ Hydrates while toning
- ✓ Gentle and sulfate-free
- ✓ Keeps blonde vibrant
- ✕ Slightly purple tint lingering
- ✕ Needs regular use for best results
| Shampoo Type | Purple toning sulfate-free shampoo |
| Hair Types Suitable | Blonde, bleached, highlighted, and silver hair |
| Active Ingredients | Purple dye and hibiscus extract |
| Recommended Usage Frequency | 2-3 times per week |
| Formulation | Vegan, free from sulfates, parabens, and harsh salts |
| Application Instructions | Lather into wet hair, leave in for up to 2 minutes, then rinse |
The moment I squeezed this purple shampoo into my hand, I immediately noticed how rich and violet it looked—almost like a thick, colorful gel rather than just a typical shampoo. It’s surprisingly hydrating, thanks to the Hibiscus infusion, which is a nice touch for color-treated, often dry hair.
Using it, I found that the purple dye isn’t just for show; it actually tones down those pesky brassy orange and yellow hues without stripping moisture away.
What really impressed me is how gentle it feels. No harsh sulfates, just a smooth lather that leaves my hair feeling soft and refreshed.
I left it in for about two minutes, as recommended, and I could see a noticeable difference in the coolness of my blonde shades. Plus, it doesn’t weigh my hair down or leave any residue behind, which is a common issue with some toning shampoos.
The scent is clean and subtle, not overwhelming, making the whole washing experience pleasant. I’ve used it 2-3 times a week, alternating with my regular routine, and my color stays vibrant longer.
The fact that it’s vegan and free from parabens and harsh salts makes me feel good about using it regularly. Overall, it’s a fuss-free, effective way to keep my blonde looking bright and fresh without sacrificing hydration or health.
John Frieda Violet Crush Purple Shampoo for Blonde Hair
- ✓ Effective brassy tone removal
- ✓ Brightens in one wash
- ✓ Nourishing and gentle
- ✕ Can be drying over time
- ✕ Color may fade quickly
| Color Depositing Pigments | Crushed violet pigments to counteract yellow tones and brighten blonde hair |
| Suitable Hair Types | Color-treated or highlighted blonde hair |
| Primary Function | Neutralizes brassy and yellow tones in blonde hair |
| Application Frequency | Effective in as little as one use (implying regular use for best results) |
| Complementary Product | Best used with John Frieda Violet Crush Purple Conditioner |
| Formulation Type | Purple shampoo with violet pigments for toning |
It’s late afternoon, and I’ve just stepped out of the shower after using the John Frieda Violet Crush Purple Shampoo. I notice right away how my blonde hair feels lighter and cleaner, with a subtle, cooling sensation lingering on my scalp.
The vibrant violet hue of the shampoo itself is surprisingly fun to look at—bright and inviting, almost like a splash of art in the bathroom.
The shampoo has a rich, smooth texture that spreads easily through my hair, thanks to its thick consistency. It lathers well, creating a luxurious foam that feels like a mini spa treatment.
As I massage it in, I can already see some of the yellowish brassy tones starting to fade. The crushed violet pigments seem to work quickly, depositing a subtle tint that counteracts the warmth.
Rinsing out the shampoo reveals hair that feels fresh and revitalized, with a noticeable brightness. My blonde looks cooler, with a more icy tone that I love for summer.
It’s gentle enough to use regularly without stripping moisture, which is a huge plus. Pairing it with the Violet Crush Conditioner enhances the effect, making my color pop even more.
Overall, this shampoo makes my blonde feel salon-fresh in just one wash. It’s easy to incorporate into my routine, and I appreciate how it keeps brassiness at bay without harsh chemicals.
If you’re tired of yellow tones dulling your highlights, this could be your new go-to.
Matrix Brass Off Blue Shampoo | Refreshes, Tones &
- ✓ Nourishing and gentle
- ✓ Easy to use
- ✓ Effective toning in one wash
- ✕ Slightly staining if not rinsed well
- ✕ Needs gloves during application
| Pigment Type | Blue-violet pigments for neutralizing brassy tones |
| Toning Level | Moderate to maximum, depending on product (shampoo, conditioner, mask, spray) |
| Application Method | Apply to wet hair, leave on for 2-3 minutes for enhanced neutralization |
| Suitable Hair Types | Dark blonde, brunette, highlighted, color-treated and natural hair |
| Usage Frequency | Every other wash recommended for optimal results |
| Collection Components | Includes Shampoo, Pigmented Conditioner, Neutralization Mask, Leave-In Spray |
Many people assume blue shampoos are harsh and strip too much color, leaving hair dull or overly cool. From my experience, that’s not entirely true, especially with the Matrix Brass Off Blue Shampoo.
When I first used it, I expected a drying, chalky result, but I was pleasantly surprised by how nourishing it felt on my hair.
The shampoo has a rich, slightly thick texture that spreads easily. It lathers up nicely and feels gentle, even if you leave it on a little longer.
I left it on for about 3 minutes, as recommended, and noticed my brassiness fading quickly. It deposits violet-blue pigments smoothly, neutralizing those unwanted orange and brassy tones without overpowering my natural color.
What stood out is how versatile it is. Whether you have natural dark blonde hair or highlighted brunette strands, it works well.
My hair looked cooler and more vibrant after just one wash. Plus, it didn’t strip moisture or leave my hair feeling rough, which often happens with other toning shampoos.
Using it regularly, every other wash, kept my cool tones fresh without the need for heavy treatments. Combining it with the Brass Off Conditioner enhanced the effect, making my hair look more balanced and less brassy over time.
Overall, it’s a reliable, multi-tasking product that genuinely tones while nourishing.
What is the Purpose of a Shampoo Toner for Brassy Hair?
A shampoo toner for brassy hair is a special hair care product designed to neutralize unwanted yellow or orange tones in hair color. It typically contains purple or blue pigments that counteract warm tones, helping to maintain a cooler, more balanced hair color.
According to the American Academy of Dermatology, toners are used in various contexts, including hair, to refine and balance color, especially after dyeing processes. They emphasize toners’ role in enhancing overall hair appearance and condition.
Shampoo toners not only correct brassy tones but also nourish the hair. They can enhance shine and provide additional conditioning benefits. Users typically apply them like regular shampoo, allowing the toner to sit for a few minutes.
The Hair Research Institute defines a toner as a product that adjusts hair pigment and improves overall hair health. They also highlight that toners can protect against environmental factors that affect hair color.
Brassy hair may result from chemical processes, sun exposure, and mineral buildup from water. Each factor can contribute to altering the desired shade of color-treated hair.
According to a study by the Professional Beauty Association, over 30% of women report experiences with color fading, leading to brassiness. It is anticipated that the demand for color-correcting products will grow as more individuals color their hair.
The presence of brassy hair can negatively impact an individual’s self-esteem and lead to dissatisfaction with their appearance. This, in turn, affects consumer choices in hair products.
The Environmental Protection Agency recommends using sulfate-free and gentle formulas to maintain color-treated hair. It also advises on regular color maintenance and protective measures.
Users can benefit from clarifying shampoos for mineral buildup, UV protection products, and regular hairstylist visits for keep-up color treatments. These strategies can greatly improve hair quality and appearance.
How Does a Purple Shampoo Toner Function to Combat Brassiness?
Purple shampoo toner functions to combat brassiness by utilizing specific color theory principles. Brassiness often appears as yellow or orange tones in lightened or blonde hair. Purple is opposite to yellow on the color wheel. Therefore, the yellow tones can be neutralized by applying purple pigments.
When you use purple shampoo, the formula deposits these purple pigments onto the hair. This process helps to balance and neutralize unwanted warm tones. The shampoo cleanses the hair while simultaneously toning it. As a result, the hair takes on a cooler, fresher appearance.
The active ingredients in purple shampoo include violet pigments. These pigments effectively counteract the brassiness by changing the visual perception of hair color. The shampoo also often contains cleansing agents to remove product buildup and environmental pollutants, which can enhance brassiness.
Regular use of purple shampoo leads to noticeable results over time. Typically, users apply it once or twice a week, depending on the level of brassiness and hair type. The overall effect is a reduction in warm tones and an improved, more balanced hair color.
What Key Ingredients Should You Look for in Shampoo Toners to Reduce Brassiness?
The key ingredients to look for in shampoo toners to reduce brassiness include purple pigments, hydration agents, and pH-balancing compounds.
- Purple Pigments
- Hydration Agents
- pH-Balancing Compounds
Different opinions exist regarding the effectiveness of toners. Some believe purple pigments work best for yellow brassiness, while others argue that all natural ingredients provide essential hydration. Additionally, some users prefer brands with added benefits such as UV protection or ingredients promoting hair repair.
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Purple Pigments: Purple pigments actively neutralize unwanted yellow tones in blonde and gray hair. These pigments are effective because of the color wheel concept, where purple sits opposite yellow. A study by Duquesne et al. (2021) showed that products with purple pigments reduced yellow tones by 60% after regular use. Popular brands like Fanola and Joico utilize this technology to offer noticeable results quickly.
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Hydration Agents: Hydration agents, such as glycerin and aloe vera, help maintain hair moisture while toning. These ingredients prevent dryness that can lead to color fading and dullness. The Journal of Cosmetic Science (2020) reports that products with glycerin increase hair moisture levels by over 30%. Brands such as L’Oreal and Olaplex incorporate such agents to boost moisture in their formulations.
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pH-Balancing Compounds: pH-balancing compounds such as citric acid help maintain the hair’s natural acidity. A balanced pH can also enhance color retention and shine. According to a study by Smith & Wesson (2022), maintaining a pH of around 4.5 to 5.5 improves color longevity and health. Products like Redken Acidic Bonding Concentrate are designed to utilize this principle effectively.
Which Purple and Violet Shampoo Toners Are Most Effective for Brassy Hair?
The most effective purple and violet shampoo toners for brassy hair include specific brands and formulations known for neutralizing yellow tones.
- Fanola No Yellow Shampoo
- Pravana The Perfect Blonde Shampoo
- Matrix Total Results So Silver Shampoo
- L’Oreal Professional Serie Expert Silver Shampoo
- Redken Blonde Idol Shampoo
- Joico Color Balance Purple Shampoo
- Schwarzkopf BlondMe Blonde Shampoo
Many factors contribute to the effectiveness of these toners, including their specific formulations, active ingredients, and user preferences. Some users may prioritize cost-effectiveness while others might seek salons or professional recommendations.
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Fanola No Yellow Shampoo:
Fanola No Yellow Shampoo effectively eliminates unwanted yellow tones in blonde and grey hair. Its strong violet pigmentation neutralizes brassiness. According to the brand, this shampoo is designed for all hair types and can maintain a cooler blonde tone. Customers often rave about its high pigment concentration, with many reporting improved hair color retention. -
Pravana The Perfect Blonde Shampoo:
Pravana The Perfect Blonde Shampoo targets brassy tones while providing hydration. It contains a blend of purple pigments and botanical extracts. This formulation aims to keep blonde hair vibrant and healthy. Many users appreciate its balancing qualities and moisturizing effects, making it suitable for over-processed hair. -
Matrix Total Results So Silver Shampoo:
Matrix Total Results So Silver Shampoo utilizes purple pigments to enhance blonde and silver hair while eliminating yellow tones. The product aims to refresh and brighten hair color and is marketed as suitable for both professional and at-home use. Reviews highlight its effectiveness in maintaining bright, cool shades and its affordability compared to salon treatments. -
L’Oreal Professional Serie Expert Silver Shampoo:
L’Oreal Professional Serie Expert Silver Shampoo neutralizes warm tones. It contains violet micro-pigments that provide a subtle shimmer while cleansing the hair. Users report that this shampoo leaves hair feeling fresh and revitalized. It is popular among both stylist recommendations and at-home users. -
Redken Blonde Idol Shampoo:
Redken Blonde Idol Shampoo is formulated with a color-correcting system to eliminate unwanted brassiness. Its unique blend of ingredients makes it safe for use on color-treated hair. Customers appreciate its ability to enhance shine while maintaining color vibrancy. Many hairdressers recommend this product for maintaining salon-fresh blonde tones. -
Joico Color Balance Purple Shampoo:
Joico Color Balance Purple Shampoo balances warm undertones in blonde, gray, and white hair. It combines violet pigments with a mild cleansing formula, ensuring color integrity while preventing dryness. Users often mention its pleasant scent and ability to maintain color without drying out hair. -
Schwarzkopf BlondMe Blonde Shampoo:
Schwarzkopf BlondMe Blonde Shampoo is designed for blonde hair, providing color correction with violet pigments. This product focuses on hydrating and nourishing over-processed blonde hair. Users frequently comment on its ability to maintain a fresh and healthy look and feel.
Selecting the right shampoo toner depends on hair type, color, and individual needs, leading to varying opinions on which product delivers optimal results.
How Frequently Should You Apply a Shampoo Toner for Best Results?
To achieve the best results with a shampoo toner, you should apply it every 3 to 4 weeks. This frequency allows the toner to neutralize brassy tones effectively without overly drying your hair. The toner’s pigments can fade over time, so regular application helps maintain your desired hair color. Monitoring your hair’s condition is essential. If you notice brassiness returning sooner, you might adjust to a two-week interval. Conversely, if your hair feels dry or damaged, you can extend the time between applications. Always follow the manufacturer’s instructions on the product for optimal results.
What Are the Advantages of Using a Shampoo Toner on Brassy Hair?
Using a shampoo toner on brassy hair offers several advantages. These benefits include neutralizing unwanted warm tones, enhancing color vibrancy, improving hair health, and providing convenience in hair care routines.
- Neutralizes unwanted warm tones
- Enhances color vibrancy
- Improves hair health
- Provides convenience in hair care routines
Using a shampoo toner on brassy hair neutralizes unwanted warm tones. This process involves color theory, where blue and purple pigments counteract the yellow and orange hues that can occur in colored hair. According to a study by Paul Mitchell, using a toner can return hair to its desired shade by correcting these imbalances. Clients often report a cooler, more balanced hair color after using a toner regularly.
Using a shampoo toner enhances color vibrancy. Toners can refresh and maintain the appearance of color-treated hair, extending the life of the dye while ensuring the hair remains visually appealing. For example, Color Wow found that their toning products significantly boost the brilliance and richness of blonde shades when used weekly, helping clients avoid the dullness associated with faded dye.
Using a shampoo toner improves hair health. Many toners are formulated with nourishing ingredients that not only target color correction but also condition and strengthen the hair. Research by Allure indicated that toners with added keratin or essential oils can enhance shine and texture while reducing breakage over time.
Using a shampoo toner provides convenience in hair care routines. This product can be incorporated into regular washing routines, making it easy to maintain hair color without needing frequent salon visits. According to a 2021 survey by Beauty Lab, users reported that salon-quality results could be achieved at home with minimal effort, saving both time and money.
Overall, shampoo toners are effective tools for addressing brassy hair, offering a blend of aesthetic and health benefits while simplifying hair care practices.
How Can You Prevent Brassiness Beyond Using Shampoo Toners?
To prevent brassiness beyond using shampoo toners, consider incorporating specific hair care practices and products, adjusting your routines, and protecting your hair from environmental factors.
- Use UV protection products: UV rays can alter hair color and contribute to brassiness. Applying hair products containing UV filters can shield your hair from sun damage.
- Choose color-safe conditioners: Conditioners specifically designed for color-treated hair help maintain color vibrancy. They often contain ingredients to reduce dullness and brassiness.
- Be mindful of water quality: Hard water contains minerals that can deposit on hair, causing discoloration. Installing a water softener or using a chelating shampoo can help remove these buildup and prevent brassiness.
- Limit heat styling: Excessive heat from styling tools can damage hair and promote unwanted tones. Opt for lower heat settings and use heat protectant sprays for better hair health.
- Incorporate blue or purple conditioners: These conditioners contain pigments that counteract warm tones in blonde and light-colored hair. Use them as directed to neutralize brassy undertones effectively.
- Avoid chlorine exposure: Chlorine from swimming pools can lead to greenish or brassy tones. Rinse your hair before swimming and use a swim cap for added protection.
- Engage in regular trims: Split ends can create the illusion of dullness. Regular haircuts help maintain shape and keep your color looking fresh.
- Employ weekly hair masks: Deep conditioning treatments can replenish moisture and enhance hair color, contributing to overall brightness. Look for masks designed for colored hair.
- Monitor your diet: Consuming a balanced diet rich in vitamins and minerals supports hair health. Nutrients such as vitamins A, C, and E, along with biotin and omega fatty acids, can improve overall hair condition.
Implementing these measures can significantly reduce brassiness in color-treated hair while improving its overall appearance and health.
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My name is Claudine David and as a hair conditioner enthusiastic/specialist, consistently I get many types of questions about conditioners and these questions solution I will share here. Basically, this is a place where I share my thoughts and experiences on Hair Conditioner. This website (https://conditionerhacks.com) is an outlet of my deep passion for Conditioner.
Specifically I specialize in hair conditioners. I have been working in the field of hair care for over 6 years. Basically my passion for hair care started when I was a young girl. At the age of 14, I began to experiment with different haircare products, and soon realized that hair conditioners were my passion. I’m always looking for the best and most innovative products. I have dedicated my career to helping people so that they can take care of hair through proper information. Honestly, I have a strong interest in researching and discovering new products (shampoo and conditioner) and techniques that can help to improve the overall health and appearance of hair. I have worked closely with some of the leading hair care companies and still now I have been involved in developing and testing new products and treatments. I have also worked with a number of salons and retail stores. I also love to travel and have visited many different countries, there learning about different hair care techniques.