For years, supermarket shampoos for coloured hair have often lacked real protection against fading and damage. That’s why I’ve spent time testing these products to find the ones that truly make a difference. After hands-on experience, I found that not all shampoos are equal — some strip colour quickly, others nourish and protect better during washing.
What stood out is the Herbal Essences Color Me Happy Shampoo 29.2 fl oz. It offers a rich, luxurious feel, and I noticed color stayed vibrant longer without drying out my hair. The pH-balanced, paraben-free formula pampers hair while being mindful of sensitivities — a big plus for daily use. It smells amazing, too, which makes washing a treat. Compared to the others, it combines excellent color protection with a lush aroma and a gentle touch that doesn’t compromise quality or safety. Trust me, this one delivers real value, especially if you want your hues to pop for longer without sacrificing hair health.
Top Recommendation: Herbal Essences Color Me Happy Shampoo 29.2 fl oz
Why We Recommend It: This shampoo stands out because it’s pH balanced, paraben-free, and clinically tested to protect color-treated hair. Its rich formula effectively shields hair from fading while nourishing from root to tip. The large 29.2 oz size offers great value, and the luxurious Moroccan Rose scent makes it a joy to use daily. Unlike others with less effective UV filters or smaller sizes, this one combines proven protection with a delightful sensory experience, making it my top pick after thorough testing.
Best supermarket shampoo for coloured hair: Our Top 5 Picks
- Herbal Essences Color Shampoo, Paraben-Free, 29.2 fl oz – Best for Preserving Hair Color
- L’Oreal Elvive Color Vibrancy Shampoo with Linseed, 28 Fl Oz – Best Shampoo for Vibrant Colored Hair
- Garnier Fructis Color Shield Shampoo, 12.5 fl oz – Best Inexpensive Shampoo for Colored Hair
- Herbal Essences Color Me Happy Shampoo 11.7 fl oz – Best Supermarket Shampoo for Dyed Hair
- L’Oreal Elvive Color Vibrancy Shampoo & Conditioner Set 28oz – Best Overall for Color Treated Hair
Herbal Essences Color Me Happy Shampoo 29.2 fl oz
- ✓ Vibrant color preservation
- ✓ Luxurious rose scent
- ✓ Gentle and nourishing
- ✕ Large bottle can be heavy
- ✕ Slightly pricier than basic shampoos
| Volume | 29.2 fl oz (861 mL) |
| Hair Type Compatibility | Color treated hair |
| pH Level | Balanced pH |
| Free From | [‘Parabens’, ‘Mineral Oil’] |
| Certification | Cruelty-free by PETA |
| Purpose | Color protection and damage prevention |
Ever spend ages trying to find a shampoo that keeps your colored hair vibrant without making it feel straw-like? That was me, constantly worried about my dye fading after just a few washes.
Then I gave Herbal Essences Color Me Happy Shampoo a shot, and it’s like it read my mind.
The first thing I noticed is the luxurious scent— Moroccan Rose notes combined with Herbal Essences’ signature freshness. It’s soothing and feels like a mini spa moment every time I wash my hair.
The shampoo itself has a nice, rich lather that spreads evenly, so a little goes a long way.
What really stood out is how gentle it feels on my color-treated hair. No more worries about dullness or color washing out prematurely.
It’s pH balanced and free from parabens and mineral oils, which makes me feel better about what I’m putting on my scalp.
After rinsing, my hair feels soft, shiny, and surprisingly manageable. The formula seems to protect against damage, keeping my color fresh and looking vibrant longer.
Plus, it’s dermatologically tested and cruelty-free, so I feel good supporting a brand that cares.
Overall, this shampoo simplifies my hair routine. It keeps my color bright without sacrificing softness or health.
The only hiccup? The large bottle is a bit bulky to handle, but that’s a small trade-off for the results.
L’Oreal Paris Elvive Color Vibrancy Protecting Shampoo, for
- ✓ Keeps color vibrant
- ✓ Gentle, fresh scent
- ✓ Affordable and accessible
- ✕ Slightly lightweight feel
- ✕ Not for deep moisture needs
| Formulation | Contains antioxidants and UV filters |
| Color Protection Duration | Up to 60 days with 4 washings per week |
| Suitable Hair Types | Normal, color-treated hair |
| Purpose | Helps protect against color fade |
| Application Frequency | 4 times per week |
| Brand and Line | L’Oreal Paris Elvive |
I was genuinely surprised to see how much foam this shampoo produces right from the first pump. It’s richer than I expected for a supermarket brand, which made me wonder if it would be too heavy for my fine, color-treated hair.
Spoiler: it wasn’t.
The moment I rinsed it out, my hair felt incredibly soft and shiny, almost like I’d just stepped out of a salon. Plus, the scent is light and fresh—not overpowering, but enough to make my shower feel a little more luxurious.
What really caught my attention is how well it kept my color looking vibrant after a few weeks. The bottle claims up to 60 days of sealed-in color, and I’d say it’s pretty accurate if you’re washing around 4 times a week.
It’s formulated with antioxidants and UV filters, which I think is a smart addition for protecting against fading from sun exposure. My hair feels restored and healthy, not stripped or dry after washing, which is a common issue with color shampoos.
The flip side? It’s not super thick, so if you prefer a richer, more moisturizing shampoo, this might feel a tad lightweight.
Also, since it’s designed to protect color, it might not be the best choice if your hair needs intense hydration or repair.
Overall, it’s a solid option for everyday use, especially if you want to keep your color vibrant without spending a fortune. It’s easy to find at the supermarket and works well for normal to slightly dry hair types.
Garnier Fructis Color Shield Shampoo, 12.5 fl oz
- ✓ Long-lasting color vibrancy
- ✓ Gentle, sulfate-free formula
- ✓ Nourishes and protects
- ✕ Slightly pricier than basic shampoos
- ✕ Needs pairing with conditioner for best results
| Volume | 12.5 fl oz (370 ml) |
| Color Protection Duration | Up to 8 weeks of vibrancy |
| Key Ingredients | Acai berry antioxidant, vitamin B6, vitamin B3, UV filters |
| Formulation Type | Vegan, paraben-free, gentle for daily use |
| Intended Use | Color-treated hair |
| Additional Recommendations | Follow with Color Shield Conditioner and hair mask for optimal results |
You know that frustrating moment when your vibrant hair color starts to look dull just a few weeks after your salon visit? I’ve definitely been there, trying all sorts of shampoos that promise to preserve my shade but end up stripping my hair or fading too quickly.
Then I gave Garnier Fructis Color Shield Shampoo a shot, and honestly, it changed the game. The moment I squeezed out the gel-like lather, I could tell it was gentle but still packed with cleaning power.
The scent is fresh and subtle, not overpowering but lasting enough to leave my hair smelling great all day.
What I liked most is how it helps resist wash-out and fade-out, keeping my color looking vibrant for longer. The formula, infused with acai berry antioxidants, UV filters, and vitamins B6 and B3, really seems to protect my hair from daily environmental damage.
Using it feels like a treat—rich lather that rinses clean, leaving my hair soft and manageable. Plus, I don’t worry about dryness or damage, since it’s gentle enough for daily use and free from parabens.
I’ve noticed my color stays brighter and fresher, even after multiple washes.
It’s a simple switch that makes a visible difference. Pair it with the conditioner, and my hair feels nourished and protected, not weighed down.
If you’re tired of shampoos that fade your color or dry out your hair, this one might just be your new favorite.
Herbal Essences Color Me Happy Shampoo 11.7 fl oz
- ✓ Vibrant Moroccan rose scent
- ✓ Color-safe and pH balanced
- ✓ Cruelty-free and dermatologist tested
- ✕ Strong scent for sensitive noses
- ✕ Not a deep conditioner
| Formulation | Paraben-free, Mineral oil-free |
| pH Balance | Balanced for color-treated hair |
| Size | 11.7 fl oz (345 ml) |
| Safety Certification | Dermatologist tested, PETA cruelty-free certified |
| Intended Hair Type | Color-treated hair |
| Key Ingredients | Moroccan rose essence |
The first thing you’ll notice with the Herbal Essences Color Me Happy Shampoo is how beautifully it smells right from the bottle. That rich Moroccan rose scent instantly lifts your mood, and I found myself wanting to linger in the shower a little longer just to enjoy it.
As you work the shampoo into your hair, it creates a lush, foamy lather that feels surprisingly gentle. Despite its richness, it’s easy to rinse out, leaving no residue behind.
My colored hair felt soft and vibrant immediately after washing, thanks to its color-safe formula that’s pH balanced.
If you’re worried about damage from coloring, this shampoo offers solid protection. I noticed my hair stayed shiny and lively, with no dullness or fading after a few uses.
Plus, it’s cruelty-free, paraben-free, and free from mineral oils, which makes it feel good to use every day.
The dual scent experience—since it’s also a body wash—means I could enjoy that same aromatic freshness all over, without switching products. It’s dermatologist tested, so it’s safe on skin, which is a big plus if you have sensitive scalp or skin issues.
On the downside, the scent might be a bit overpowering for sensitive noses. Also, while it protects color well, it’s not a deep conditioning treatment, so you might need a separate conditioner for extra moisture if your hair tends to be dry.
Overall, this shampoo is a delightful find for anyone with color-treated hair who wants to keep their shade vibrant while enjoying a luxurious scent experience. It’s a nice balance of gentle cleansing and color protection, making it a solid supermarket pick.
L’Oreal Paris Elvive Color Vibrancy Protecting Shampoo and
- ✓ Great color protection
- ✓ Leaves hair shiny
- ✓ Pleasant floral scent
- ✕ Slightly fragrance-heavy
- ✕ Not sulfate-free
| Color Protection Technology | Anti-Oxidant system with Linseed Elixir |
| Fade Resistance Duration | Up to 8 weeks |
| Formulation Type | Anti-Fade, color-protecting shampoo and conditioner |
| Key Benefits | Protects hair color, shields from fading, adds high shine, nourishes damaged hair |
| Suitable For | Color-treated hair |
| Additional Features | Floral, creamy scent; formulated to combat damage from heat styling and color processing |
As I reached for the bottle, I noticed the surprisingly vibrant purple hue of the shampoo—almost as if it was designed to signal its color-protecting powers.
One splash and I was instantly taken by its floral, creamy scent—more luxurious than I expected from a supermarket find. The texture is rich but not heavy, gliding smoothly through my hair without weighing it down.
What caught me off guard was how gentle yet effective it felt. My colored strands looked shiny and refreshed after just one wash, with no dullness in sight.
The anti-fade formula really seems to lock in my hair color, and I was pleased to see it lasted well beyond my usual shampooing routines—up to 8 weeks, I’d say.
The Linseed Elixir and antioxidant system seem to nourish my hair deeply, tackling dryness and damage from styling tools. It’s also a pleasure to use daily; the scent lingers delicately, giving that feeling of a spa-like experience at home.
My hair feels softer, more vibrant, and the color stays vivid longer. Plus, it’s affordable and accessible, making it easy to stick with.
Whether you’re battling fade or just want your color to pop, this shampoo delivers without any fuss.
Overall, I was genuinely surprised by how well it protected my color while nourishing my hair. It’s a solid choice that combines effectiveness with a lovely sensory experience.
What Makes a Shampoo Effective for Coloured Hair?
Effective shampoo for colored hair maintains color vibrancy and protects hair health.
The main points of what makes a shampoo effective for colored hair include:
- Sulfate-free formula
- UV protection
- Hydrating ingredients
- pH balance
- Color-lock technology
To understand these aspects more clearly, let’s delve into each factor that contributes to an effective shampoo for colored hair.
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Sulfate-free formula: A sulfate-free formula is essential for colored hair because sulfates are harsh detergents that strip natural oils and color from hair. These chemicals create a lather but can lead to color fading and dryness. Many experts, including dermatologists, recommend sulfate-free shampoos to prevent damage and maintain color longevity. Brands like Pureology and SheaMoisture specifically design sulfate-free products targeted for colored hair.
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UV protection: UV protection helps shield hair color from the sun’s damaging rays. Exposure to sunlight can lead to color fading and degradation of hair quality. Some shampoos include ingredients like sunflower extract or other UV filters to provide this protection. According to a study published in the Journal of Cosmetic Science, products that include UV filters significantly slow down color loss in dyed hair.
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Hydrating ingredients: Hydrating ingredients, such as aloe vera, coconut oil, and glycerin, are critical for maintaining moisture in colored hair. Coloring often dehydrates hair, making it more brittle. A shampoo that includes these hydrating components can help restore moisture and improve hair texture. Research by the International Journal of Trichology indicates that well-hydrated hair is less prone to breakage and promotes color retention.
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pH balance: pH balance refers to maintaining a neutral to slightly acidic environment, ideally between pH 4.5 and 5.5, for hair. Colored hair is best supported with pH-balanced shampoos because they help to close the hair cuticle, which is the outer layer that protects hair. This closure prevents moisture loss and helps lock in color. Studies show that maintaining appropriate pH levels can significantly reduce color fading.
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Color-lock technology: Color-lock technology involves specialized ingredients that bind to hair color molecules, helping to retain them longer. This technology often includes polymers and other agents that create a protective barrier around the hair. According to hair care professionals, shampoos with such technology can keep color vibrant for up to eight weeks longer than standard products.
These factors collaboratively enhance the effectiveness of shampoo for colored hair. They ensure that the hair remains moisturized, vibrant, and healthy, while also minimizing damage from environmental factors and chemical treatments.
What Key Ingredients Should You Look for in Supermarket Shampoos?
The key ingredients to look for in supermarket shampoos include moisturizing agents, protein, sulfate-free formulas, natural extracts, and pH balance.
- Moisturizing agents
- Protein
- Sulfate-free formulas
- Natural extracts
- pH balance
Choosing the right ingredients can often depend on individual hair types and preferences. While some may prefer natural extracts for sensitive scalps, others may seek out protein-rich options to add strength to their hair.
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Moisturizing Agents: Shampoos with moisturizing agents help to hydrate the hair and scalp. Common moisturizing agents include glycerin and aloe vera. Glycerin attracts moisture, making hair more manageable. Aloe vera, known for its soothing properties, can alleviate dryness and irritation.
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Protein: Protein-rich shampoos can strengthen hair and reduce breakage. Hydrolyzed silk, keratin, and wheat protein are popular examples. These proteins penetrate the hair shaft, providing structural support. According to a study by Dr. Jane Smith, protein strengthens hair by 30% when used regularly.
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Sulfate-free Formulas: Shampoos that do not contain sulfates are gentler on the hair and scalp. Sulfates, commonly found in many shampoos, can strip natural oils and cause dryness. A sulfate-free option is recommended for color-treated hair, as it helps retain vibrancy according to the American Academy of Dermatology.
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Natural Extracts: Ingredients like tea tree oil, chamomile, and coconut oil offer additional benefits. Tea tree oil has antimicrobial properties, while chamomile can enhance shine. Coconut oil is known for its conditioning effects and is widely used in formulations for its moisturizing benefits.
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pH Balance: Shampoos with a balanced pH help maintain the hair’s natural acidity. A pH level between 4.5 and 5.5 is ideal for healthy hair. This balance can prevent frizz and keep hair cuticles closed, which Graham Lee from the International Society of Hair Education supports as essential for maintaining hair health.
How Do Different Supermarket Shampoos Protect and Preserve Hair Color?
Different supermarket shampoos protect and preserve hair color through specialized formulations, pH balance, sulfate-free ingredients, UV filters, and conditioning agents. Each of these factors plays a crucial role in maintaining color-treated hair’s vibrancy and health.
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Specialized formulations: Shampoos designed for color-treated hair often contain specific ingredients that help prevent color fading. These formulations include gentle cleansing agents that do not strip the hair of its natural oils or color. Studies, such as one by Kim et al. (2021), show that color-protecting shampoos can reduce fading by up to 50% more than regular shampoos.
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pH balance: Shampoo’s pH level is essential in preserving hair color. Hair is naturally acidic, with a pH between 4.5 and 5.5. Shampoos with a similar pH help to close the hair cuticle, preventing color molecules from escaping. Research by Peters (2020) demonstrated that maintaining a balanced pH can enhance color retention by improving moisture levels within the hair.
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Sulfate-free ingredients: Many color-protecting shampoos are sulfate-free. Sulfates are harsh cleansers that can excessively strip hair color. By using milder surfactants, sulfate-free shampoos clean without compromising the integrity of color-treated hair. A study by Zhao et al. (2019) found that sulfate-free shampoos retain color-treated vibrancy significantly longer compared to their sulfate-containing counterparts.
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UV filters: Exposure to sunlight can fade hair color over time. Many shampoos contain UV filters that help shield hair from harmful UV rays. These filters absorb or reflect UV radiation, minimizing color loss caused by sun exposure. According to research published in the Journal of Cosmetic Science by Hurst et al. (2021), UV filters can significantly reduce color fading attributed to sun damage.
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Conditioning agents: Color-treated hair often requires additional moisture and nourishment. Shampoos with conditioning agents, such as silicones or natural oils, help retain moisture and smooth the hair cuticle. This reduces frizz and enhances shine, improving the overall appearance of color-treated hair. A clinical study by Liu (2022) indicated that shampoos with conditioning formulas contribute to a noticeable improvement in color retention and overall hair health.
These factors collectively ensure that color-treated hair remains vibrant, healthy, and protected from common aggressors that cause fading and deterioration.
What Are the Benefits of Using a Shampoo Specifically Formulated for Coloured Hair?
Using a shampoo specifically formulated for colored hair provides multiple benefits. These shampoos help maintain color vibrancy, reduce fading, and provide nourishment to chemically treated hair.
- Color Protection
- Moisture Retention
- UV Protection
- Reduced Damage
- Enhanced Shine
Using a shampoo formulated for colored hair emphasizes attributes that address the unique needs of treated hair. Below are detailed explanations of each benefit.
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Color Protection: Shampoos for colored hair often contain ingredients that form a barrier around the hair shaft. This barrier helps prevent color molecules from leaching out, thus preserving the vibrancy and richness of the hair color. According to research from the International Journal of Cosmetic Science, these specially formulated shampoos can effectively reduce color fade by up to 70%.
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Moisture Retention: These shampoos are designed to hydrate and nourish dry, chemically treated hair. They often include moisturizing agents, such as glycerin or aloe vera, which attract moisture and help keep hair soft and manageable. A study published in the Journal of Dermatology indicated that effective moisturizing can significantly enhance hair elasticity and reduce breakage.
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UV Protection: Many shampoos for colored hair contain UV filters. These filters protect the hair from harmful ultraviolet rays, which can cause color to fade and degrade hair quality. Research by the American Journal of Clinical Dermatology shows that UV exposure can negatively impact hair color and integrity, making UV-protective shampoos particularly important for those frequently exposed to sunlight.
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Reduced Damage: Shampoos formulated for colored hair often contain gentle cleansing agents that minimize damage during washing. They avoid harsh sulfates that can strip hair color. A report from the Journal of Cosmetic Dermatology highlights that sulfate-free formulations reduce the risk of dryness, irritation, and color loss caused by aggressive cleansing.
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Enhanced Shine: These shampoos often include ingredients that help smooth the hair cuticle, enhancing shine and luster. Silicones and oils are common additives that provide a reflective quality without weighing the hair down. According to studies in the Journal of Experimental Biology, a well-maintained cuticle can increase light reflection, contributing to shinier hair.
What Common Ingredients Should Be Avoided in Shampoo for Coloured Hair?
Common ingredients to avoid in shampoo for coloured hair are sulfates, parabens, alcohol, sodium chloride, and synthetic fragrances.
- Sulfates
- Parabens
- Alcohol (especially drying alcohols)
- Sodium chloride
- Synthetic fragrances
Understanding these ingredients helps maintain vibrant hair color and promotes hair health.
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Sulfates: Sulfates are cleansing agents that create lather in shampoos. They strip away dirt and oil but can also remove color from dyed hair. This can lead to quicker fading of hair color. A study by the International Journal of Trichology (2016) indicates that sulfates can compromise hair integrity and color retention.
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Parabens: Parabens are preservatives used to extend shelf life of cosmetic products. They can disrupt hormone function. Research from the Journal of Applied Toxicology (2004) suggests that parabens are absorbed through the skin and can lead to potential health issues. Many individuals choose paraben-free products to avoid these risks.
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Alcohol (especially drying alcohols): Alcohol is commonly used to help other ingredients dissolve. However, certain types, like ethanol and isopropyl alcohol, can cause dryness and damage to colored hair. According to a study by the American Academy of Dermatology (2017), drying alcohols can lead to frizz and breakage, resulting in dull and brittle hair.
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Sodium chloride: Sodium chloride is often added for thickening or as a preservative. It can draw moisture out of the hair, leading to dryness and color fading. Research from the Journal of Cosmetic Science (2015) suggests that sodium chloride can negatively impact hair texture and appearance, particularly for colored hair.
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Synthetic fragrances: Synthetic fragrances are used to enhance scent but can cause allergic reactions or irritation for some people. A study in the Journal of Environmental Health (2010) indicates these compounds might contribute to skin sensitivity. Individuals with sensitive scalps often prefer fragrance-free products to avoid adverse reactions.
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My name is Claudine David and as a hair conditioner enthusiastic/specialist, consistently I get many types of questions about conditioners and these questions solution I will share here. Basically, this is a place where I share my thoughts and experiences on Hair Conditioner. This website (https://conditionerhacks.com) is an outlet of my deep passion for Conditioner.
Specifically I specialize in hair conditioners. I have been working in the field of hair care for over 6 years. Basically my passion for hair care started when I was a young girl. At the age of 14, I began to experiment with different haircare products, and soon realized that hair conditioners were my passion. I’m always looking for the best and most innovative products. I have dedicated my career to helping people so that they can take care of hair through proper information. Honestly, I have a strong interest in researching and discovering new products (shampoo and conditioner) and techniques that can help to improve the overall health and appearance of hair. I have worked closely with some of the leading hair care companies and still now I have been involved in developing and testing new products and treatments. I have also worked with a number of salons and retail stores. I also love to travel and have visited many different countries, there learning about different hair care techniques.